Coatings Word April 2014

Untitled-5 1 3/31/14 3:16 PM
Untitled-3 1 1/31/14 3:01 PM

= registered trademark of BASF Group
Combine the power of natural oil-based polyols with isocyanate
crosslinkers for a tough, cost-effective, environmentally friendly
surface protection alternative to your standard 2k polyurethane
coating systems. Sovermol
by BASF, is a range of natural polyols

that when combined with Basonat
isocyanate crosslinkers, gives

you high performing 2k polyurethanes for coating, adhesive, and
putty applications. At BASF, we create chemistry.
basf.us/dpsolutions
We create
chemistry
that makes
high performance
coatings love the
outdoors.
Untitled-2 1 3/26/14 1:05 PM
Lightly does it
Solutions for eco-friendly and sustainable coating systems:
Matting of UV-cured coatings
Rheology control of waterborne and high solids coatings
Free-ow and functional additives for powder coatings
These are just a few areas where Evonik is driving innovation.
Count on us to help formulate coating systems that maximize impact on the user
and minimize impact on the environment. More at www.evonik.com/Buttery
Visit us at the
Am
erican Coatings
Show
! Booth #
1707
281_10_EVAE AZ Coatings_CoatingsShow_209,5x273_14_RZ.indd 1 10.03.14 15:48 Untitled-1 1 3/12/14 10:18 AM
Table of Contents
April 2014 www.coatingsworld.com Coatings World | 5
April 2014 Vol. 19, No. 4
COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offces. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to
Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, circulation@rodmanmedia.com. POSTMASTER: Send address changes to: Coatings World, 70 Hilltop Rd., Ramsey,
NJ 07446. Free subscriptions to Coatings World are available to qualifed individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas:
one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to
determine qualifcation of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited by
BPA International.
ADVERTISING SECTIONS
Classifed Ads....................................................... 48 Advertising Index ................................................. 49
COLUMNS
International Coatings Scene ............................... 17
Latin America Mexican Distribution: S-Ws Stumbling
Block
Europe Recovery in Europe Could be Stalled by Ukranian
Crisis
Business Corner ................................................... 20
Value-Based Management Its Still Around and Evolving
Into a Best Practice 3-Dimensional Operation Tool
DEPARTMENTS
Editorial ................................................................. 6
As We Go to Press ................................................. 8
Fresh Paint ........................................................... 10
Market Reports .................................................... 14
Patents ................................................................. 15
New Products ...................................................... 16
Industry News ...................................................... 43
Suppliers Corner .................................................. 45
People.................................................................. 46
Meetings .............................................................. 47
Final Coat ............................................................. 50
21 Resins Update
24 RadTech Preview
33 Incorporation of Fluro-Silicones in Coatings Films and the Resulting
Properties
28 Low- and Zero-VOC Technology
5 TOC 0414.indd 5 4/1/14 2:19 PM
E
d
i
t
o
r
s

P
a
g
e
6 | Coatings World www.coatingsworld.com April 2014
A Rodman Media Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tbranna@rodmanmedia.com
ASSOCIATE EDITOR
Bridget Klebaur bklebaur@rodmanmedia.com
ART DEPARTMENT
Michael Del Purgatorio
mdelpurgatorio@rodmanmedia.com
Sara Downing, sdowning@rodmanmedia.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENT
Rodman J. Zilenziger, Jr.
rzilenziger@rodmanmedia.com
EXECUTIVE VICE PRESIDENT
Matthew J. Montgomery
mmontgomery@rodmanmedia.com
GROUP PUBLISHER / ADVERTISING SALES
Dale Pritchett dpritchett@rodmanmedia.com
ADVERTISING SALES (U.S.)
Kim Clement Rafferty krafferty@rodmanmedia.com
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
baudry@baudryboisseau.com
ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
401-405 4/F New Victory House
93-103 Wing Lok Street, Sheung Wan, Hong Kong
(852) 2369 8788 Fax: (852) 2869 5919
mchhay@ringier.com.hk
CLASSIFIED ADVERTISING SALES
Patty Ivanov 631-642-2048; Fax 631-473-5694
pivanov@rodmanmedia.com
PRODUCTION MANAGER
Patricia Hilla philla@rodmanmedia.com
AUDIENCE DEVELOPMENT MANAGER
Joe DiMaulo jdimaulo@rodmanmedia.com
CIRCULATION MANAGER
Richard DeVoto rdevoto@rodmanmedia.com
ONLINE DIRECTOR
Paul Simansky psimansky@rodmanmedia.com
Coatings Worlds circulation is audited by BPA Worldwide.
kpianoforte@rodmanmedia.com
T
he April issue is chock full of articles related to delivering more
environmentally-friendly paints and coatings to market.

Low- and Zero-VOC Coatings Technologies (page 28) takes
a look at the latest offerings from major paint manufacturers.
Coatings manufacturers are increasingly looking at low- and
zero-VOC products to drive their business. In 2013, our revenue from
eco-premium solutions including low- and zero-VOC products was al-
most $5 billion, or 24 percent of our total revenue, said Andr Veneman,
corporate director for sustainability & HSE at AkzoNobel. Eco-premium
solutions are a fundamental driver of our strategy for creating more value
from fewer resources and we continue to measure the proportion of reve-
nue that they generate. Our 2015 target is to achieve 30 percent of revenue
from eco-premium solutions.
Incorporation of Fluoro-Silicones in Coatings Films and the Resulting
Properties (page 33) was originally presented at this years Waterborne
Symposium. The technical paper evaluates multiple fuoroalkyl silicones in
fve coating systems; a two part solventborne heat cured urethane system, a
UV cured urethane acrylate system, a UV cured epoxy acrylate, a cationic
epoxy UV formula and a commercial paint to examine the effects of these
products in broad strokes. Regulatory and safety concerns over perfuo-
rooctyls persistence in the environment have put pressure in recent years
on these systems. In general, chemical manufacturers have responded with
shorter chains to obtain the unique properties of fuoroalkyls while elimi-
nating this environmental concern.
The environmental benefts of UV/EB curing have been well document-
ed. Rather than using traditional methods, which typically use more en-
ergy and create harmful emissions, UV/EB curing is typically quicker and
uses less energy. RadTech 2014 - The Global Conference and Expo for UV
and EB Curing Technology will be held May 12-14 in Rosemont, Illinois.
RadTech 2014 Preview (page 24) takes a look at the courses being held
at this biennial event.
Environmental Issues Drive
Innovation in Coatings
6 Editorial 0414.indd 6 4/1/14 8:31 AM
As the environment changes, Reichhold remains committed to developing resins that yield maximum
performance yet clean up with soap and water. BECKOSOL AQ
is a platform of low VOC alkyd latex resins

made from renewable resources. From wood stains to metal primers, BECKOSOL AQ
is the natural selection.

AQ 521
Porous Concrete
Sealer
AQ 510
Wood Multi-purpose
& Blacktop Sealer
AQ 400
Non-highway
Pavement Markings
AQ 522
Porous Concrete
& Stone Sealer
AQ 205
General Purpose
Wood Primer
AQ 102
Wood Wiping
Stain
AQ 101
Exterior Wood
Stain
AQ 206
Wood Trim
Enamel
AQ 210
Industrial Metal
Primer
Untitled-2 1 3/25/14 12:54 PM
A
s

W
e

G
o

T
o

P
r
e
s
s
PPG to Invest $27 Million
in San Juan Del Rio Facility
PPG Industries bas announced plans
to invest more than $27 million in its
San Juan del Rio, Queretaro, Mexico,
coatings manufacturing facility. The
expansion project will add four new
buildings to the current complex,
representing approximately 100,000
square feet of additional production
and laboratory space. The company of-
ficially initiated the expansion with a
groundbreaking event and anticipates
completion in 2015. The expanded fa-
cility is expected to employ more than
115 people, a 30 percent increase over
its current workforce.
The additional capacity will en-
able PPG to meet increasing demand
for its coatings by automotive OEM,
protective and marine, packaging and
industrial customers in Mexico. The
expansion project will incorporate
eco-friendly building designs, provide
natural light in employee areas, use in-
telligent lighting systems to maximize
energy effciency and incorporate water
recycling capabilities.
This growth project is another im-
portant step for PPGs future in Mexico.
It will enhance PPGs capability to serve
the countrys fast-growing automotive
manufacturing market with the latest
waterborne and compact process tech-
nologies that todays global automotive
OEMs are demanding, said Adriana
Macouzet, PPG general manager, Latin
America North. The expansion enables
us to meet the additional demand stem-
ming from rapid growth in recent years
by our Mexico-based customers and
provide PPG coatings to other local end-
use markets.
EU-Funded Study Finds High
Levels of Lead in Paint in
Seven Asian Countries
The majority of household paints ana-
lyzed in seven Asian countries contain
unsafe levels of lead; would not meet
regulatory standards established in
most highly industrialized countries;
and, in a number of cases, have aston-
ishingly high lead content, according to
a new report. The Asian Regional Paint
Report that will be released on March
23, 2014 by IPEN at the 4th Asian-
Pacifc Regional meeting of the Strategic
Approach to International Chemicals
Management (SAICM) convened
by the United Nations Environment
Programme (UNEP). For a copy of the
report and news release, please go to
www.ipen.org. (First item.)
Key fndings:
More than three-quarters of the
paints analyzed contained lead lev-
els above 90 parts per million (ppm)
and would not be permitted for sale
in most industrialized countries.
At least a quarter of all paints from
all countries contained extremely
dangerous levels of lead above
10,000 ppm.
Overall, brightly colored paints
(red, yellow) contained the highest
lead levels.
Major paint brands that contained
high levels of lead in previously
conducted studies in these same
countries now have levels below
90 ppm.
Paints with low levels of lead were
available in all markets at prices
comparable to the leaded products,
suggesting that the technology ex-
ists to produce cost effective, lead-
safe products.
None of the paint cans contain-
ing lead stated this on the label or
explained the hazards associated
with lead. CW
Index to Companies
This index gives the starting page for a department or feature with a sig-
nifcant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel ................................................................................................ 10, 28
Benjamin Moore ............................................................................................. 28
Hardide ........................................................................................................... 10
Henkel ............................................................................................................ 16
Kelly-Moore .................................................................................................... 10
Minwax .......................................................................................................... 16
Nanovere ........................................................................................................ 16
PPG ......................................................................................................10, 28, 50
Sherwin-Williams ...................................................................................... 16, 17
Valspar ............................................................................................................ 10
8 As we go 0414.indd 8 4/1/14 8:37 AM
Maximize Safety
Call Today: 330.723.4050 or visit www.ricoequipment.com
Call Today: 330.723.4050 or visit www.ricoequipment.com
EX
Reclassifed?
RELAX
RICO HAS YOU COVERED!
RICO ofers a FULL LINE of Explosion Proof products that are NFPA compliant.
Intrinsically Safe Wiring
Static Conductive Tires
Spark Resistant Coatings
Mineral-Insulated Cables
All Built To UL 583 Specifcations
FMRC Approved!
Approved to operate in the following hazardous areas:
Class 1 Division 1 & 2 - Group D
Class 2 Division 1 & 2 - Group G
Quick Delivery!
Untitled-3 1 2/7/14 10:12 AM
F
r
e
s
h

P
a
i
n
t
The Valspar Corporation, a global leader
in the paint and coatings industry and
sponsor of the Valspar Championship
through 2017, is committed to bring-
ing the transformative power of color
to the tournament, both on and off the
course. To kick-off the inaugural Valspar
Championship, Valspar and longstand-
ing partner Habitat for Humanity, PGA
TOUR Wives Association, PGA TOUR
players and Habitat families, will join to-
gether for a Habitat community build in
the Tampa Bay area.
At Valspar, we believe that color has
the power to change lives. We are proud
to join forces with Habitat for Humanity
to bring a little more color into the
homes of the Tampa Bay community,
said Gary Hendrickson, chairman and
CEO, Valspar Corporation. As Habitat
for Humanitys national paint partner,
we are committed to helping transform
every house into a home by providing
paint for all Habitat homes built in the
United States.
The Habitat for Humanity build
will take place in a unique community
comprised exclusively of Habitat for
Humanity of Pinellas County homes con-
sisting of neighbors who invest sweat
equity, helping each other construct their
homes and instilling pride and owner-
ship into the neighborhood. Valspar and
Habitat are bringing together these com-
munity members, PGA TOUR players
and the PGA TOUR Wives Association,
a non-proft organization committed to
charitable community efforts, to create
decent, safe and affordable shelter.
We are grateful to Valspar for bringing
together Habitat for Humanity, the PGA
TOUR players and PGA TOUR Wives
Association at the Valspar Championship
to donate time and resources to this
community and build alongside Habitat
families, said Jonathan Reckford, CEO,
Habitat for Humanity International.
Valspar is a valued partner of Habitat
and we extend our sincerest thanks for
their support of Habitats mission here
and across the United States.
Valspar will further demonstrate their
commitment to Habitat for Humanity
at the Valspar Championship Expo
Tent, an interactive area within the
tournament where guests are invited to
learn more about Valspar and Habitat.
Valspar Championship attendees will
have the opportunity to support Habitat
for Humanity by participating in the
Valspar Putt for Habitat Challenge, in
which Valspar will donate $5 to Habitat
for every putt made, up to $15,000.
The Expo Tent will also be home
to a series of interactive experiences,
part of the colorful course makeover
Valspar will bring to the tournament.
The Valspar Championship will feature
vibrant Valspar hues on nearly everything
Valspar Commences Valspar Championship
with Habitat for Humanity Community Build
Kenneth N. Edwards Western Coatings Technology Center Honors Industry Partners
California Polytechnic State Universitys Polymers and Coatings
Program invited industry partners to campus in appreciation of
a quarter century of industry support, especially the many con-
tributions to the new Kenneth N. Edwards Western Coatings
Technology Center (WCTC). Attendees toured the new facilities
and learned about student research.
The WCTC was funded by $2.5 million in private donations
from Dunn-Edwards Corporation, Behr Process Corporation,
BYK, Ellis Paint, LASCT, Rohm and Haas, Sherwin Williams, and
other industry supporters. The center includes the following
leading-edge facilities:
Dunn-Edwards Coatings Formulation Facilities
Behr Process Polymer Synthesis Laboratory
Instrumental Analysis Laboratory
Kenneth N. Edwards Conference Room
The laboratories in the WCTC will enhance the programs
ability to educate future polymers and coatings professionals as
well as provide unique opportunities for industry-sponsored re-
search. Cal Poly offers the only polymers and coatings program
in the West and is one of the nations most selective public uni-
versities. With twice as much space as the previous facility and
more advanced instrumentation, the WCTC will allow the mas-
ters program to expand to 10-12 graduates per year.
Its a wonderful time to be a part of the polymers and coat-
ings program at Cal Poly, said Ray Fernando, Arthur C. Edwards
Endowed Chair in Polymers and Coatings. The generosity of
our industry partners is exceptional and will beneft our students,
the university, and the coatings industry at large. These expand-
ed facilities will allow us to capitalize on so many more opportu-
nities for enhanced education and research.
10-13 Fresh Paint 0414.indd 10 4/1/14 11:23 AM
F
r
e
s
h

P
a
i
n
t
from tee markers and tee monuments, to
tent gables and caddy bibs truly making
the tournament the most colorful PGA
TOUR tournament in the world.
Additionally, Valspar Championship
events include the Executive Womens
Day, Valspar Championship Evening
Concert, Valspar Championship Awards
Ceremony and more.
The Valspar Championship will
be featured on the Valspar Paint
Facebook page, where fans will have
exclusive access to information about
tournament events and experiences, as
well as a chance to win prizes. Valspar
will host a sweepstakes offering one
grand prize winner two tickets and
accommodation for the 2015 Valspar
Championship and one runner-up will
receive a five day, four night accommo-
dation package at a Salamander Resort
in Florida. Additionally, Valspar will
offer a series of instant win prizes,
including gallons of Valspar Paint,
through the Facebook page.
Hardide Signs Agreement
with General Electric to
Supply Coatings
Hardide plc has entered into a strate-
gic supply agreement with the General
Electric Company Inc. The agreement is
for the supply of coating to a single com-
ponent currently used by GE resulting in
guaranteed turnover volume to the com-
pany of $1.3million over the two years to
February 2016. The Agreement is extend-
able up to fve years.
Development and testing work is also
well-advanced on additional components
which, if successful will be included to
the agreement and which would result in
further minimum annual volumes. If suc-
cessful, the Board would expect the sup-
ply of these additional components to GE
to signifcantly increase the overall value
of the Agreement.
This is an exciting development that
frmly embeds the Hardide coating tech-
nology in one of the worlds most respect-
ed advanced engineering companies,
said Philip Kirkham, CEO of
Hardide plc. An excellent work-
ing relationship has built up with
GE over the last 18 months and
we continue to work closely together on
other projects including opportunities
for the Hardide technology in various
other divisions of GE which the company
hopes to capitalize on.
Kelly-Moore Paints Expands
Product Offerings
Kelly-Moore Paints, a leading premium
paint manufacturer and retailer in the
western United States, announced its
agreement with four manufacturers to
offer a targeted assortment of special-
ized coatings through its retail stores.
From Devoe High Performance Coatings
preferred by commercial painting con-
tractors, to Modern Masters Specialty
Finishes Metallics with ease of applica-
tion for homeowners, Kelly-Moore Paints
is expanding its retail offerings to meet
the diverse needs of its customers.
F
r
e
s
h

P
a
i
n
t
Kelly-Moore Paints prior-
ity is providing our customers
with the products and services
they need for a successful paint-
ing project, said Dan Claybaugh vice
president of marketing at Kelly-Moore.
Through our 145 stores across seven
western states, we make it our busi-
ness to know what our customers want.
These four new product categories
Devoe High Performance Coatings,
Storm System Exterior Finishes, Old
Masters Interior Stains and Finishes
and Modern Master Specialty Finishes
Metallics have a proven track record
of great performance.
AkzoNobel Architecture
Prize Presented in Brazil
Three winners of the inaugural
AkzoNobel Architecture Prize were an-
nounced at a ceremony held in Brazil
recently. Developed in partnership with
the Tomie Ohtake Institute, the award
was specifcally set up to help develop
the careers of young architects. A total
of 95 entries were received, with 12 f-
nalists having their projects exhibited
at the Institute in So Paulo, where the
awards ceremony was held. The win-
ners are: First - Fernando Forte, from
FGMF Architects, for Casa Grelha
(Grelha House), So Jos dos Campos
city, So Paulo. Second - Juan Pablo
Rosenberg, from AR Architects, for
Casa dos Ptios (Courtyard House), So
Paulo city, So Paulo (pictured). Third -
Alexandro Prisco, from AP Architecture
and Urbanism, for Commons Studio
Bar, Salvador city, Bahia state. Under
the rules of the contest, their entries had
to include the use of renewable materi-
als, refecting AkzoNobels strong focus
on supplying sustainable products and
solutions to the construction industry
which represents around 50 percent
of the companys revenues in Brazil.
As part of their prize, the winners will
embark on architectural research trips
to China, Russia and Mexico, as well
as visiting AkzoNobels head offce in
Amsterdam. The jury was made up of
several infuential Brazilian architects
selected by Ricardo Ohtake, presi-
dent of the Tomie Ohtake Institute.
Established in 2001, the Institute is a
non-proft organization dedicated to
the research and distribution of visual
arts, design and architecture.
PPG Announces Distributor
Training Schedule
PPG Automotive Refnish has unveiled
its 2014 distributor training schedule.
Consisting of more than 30 classes across
12 critical business areas, the training is
designed for owners, managers, sales staff
and other key personnel involved in the
operation of a PPG distributor business.
The courses make up a comprehensive
curriculum PPG has created to support
all its distributors by providing the prac-
tical and professional skills required to
successfully run a productive and proft-
able enterprise.
Distributor success is something PPG
cares about and is absolutely committed to,
and that means providing great products and
great training, said Bob Wenzinger, PPG dis-
tributor programs director. We continue to
place a signifcant emphasis on making sure
all PPG distributors have everything they
need to build and operate an effcient and ef-
fective business. According to Wenzinger, the
distributor training PPG offers can have a sig-
nifcant and positive impact on every aspect
of a distributors operations. Classes cover
general operations, fnance, business develop-
ment and management, confict resolution,
selling skills, commercial business develop-
ment and more. Were always enhancing
our distributor training offerings, making
sure theyre relevant and rewarding, added
Wenzinger. We see PPG distribu-
tors at all levels learning and im-
proving from our courses.
Training will be held through-
out the year in PPG Business Development
Centers and conference facilities in the
U.S and Canada. Courses are led by PPG
leadership as well as by consultants in the
automotive refnish industry. CW
Results of U.S. Architectural Coatings Industry Research Report
Which Compared Business Trends in 1Q14 vs. 1Q13
Each month, Northcoast Research surveys
a large sample of paint retailers through-
out the United States to get a sense for
current business trends. Please note that
of the three primary architectural coatings
channels (paint stores, home centers, and
retail distributors), this survey is primar-
ily refective of the distributor channel
which tends to see volume growth less
than the industry; therefore, we view the
results as a directional indicator more so
than absolute industry volumes. For in-
quiries regarding this report please con-
tact Kevin Hocevar at 216-468-6924 or
kevin.hocevar@northcoastresearch.com.
Architectural Coatings Sales
Volumes Up 1.8% in 1Q14 vs. 1Q13
According to industry participants, aver-
age sales volumes in October remained
steady at 1.8% year-over-year following
similar growth of 1.9% in 4Q13 and indi-
cating continued momentum after seeing
slightly lower growth in September. Harsh
winter weather likely tempered growth
however as exterior paints signifcantly
underperformed interior, but expectations
are that this demand is being pushed into
later periods and demand will accelerate
once spring weather begins. Overall, 53%
of respondents witnessed an increase in
volumes vs. only 16% that saw volumes de-
cline, which averaged out to 1.8% volume
growth and a net increase of 37%.
Price of Paint from Suppliers 1Q14
Paint Prices Up Slightly vs. 1Q13
57% of contacts noted a year-over-year
increase in the cost of a gallon of paint
from suppliers in 1Q14 as our paint price
index increased 0.8%. This compares to a
year-over-year increase of between 1.5%-
2.0% throughout 2013. We ultimately
believe that the slight increase is due to
continued anniversarying of recovering
raw material cost infation from when raw
materials were surging coupled with price
increases from manufacturers with paint
stores spilling into the retail distributor
channel. We believe that pricing could
potentially begin to increase in the up-
coming months as 28% of respondents
indicated that they have been notifed of
a price increase in the range of 1%-6%,
which is meaningfully higher than has
been seen in our previous reports.
Raw Materials TiO2 Remains Stable
but Still Seeing Some Declines
Titanium dioxide (TiO2) prices have been
stabilizing in recent months after witness-
ing sharp declines in early 2013, although
we have seen modest declines recently.
Additionally, propylene has been stable
thus far in 2014 although pricing still re-
mains at higher levels. Overall, our data
and recent conversations with industry
contacts suggest that price increases at-
tempted by TiO2 producers in January
2014 have been unsuccessful with no evi-
dent traction for price increases to stick
until at least 2H14. As a result, we believe
that the price/raw relationship from paint
manufacturers will remain favorable dur-
ing the near term.
3 Month Outlook Outlook Positive
Due to Strong Paint Season Expecta-
tions
Our proprietary Architectural Coatings
Outlook Index reached 0.92 during 1Q14
which marks the highest index reading
since the inception of our survey. Please
note that the highest possible reading is
+2 (indicating all contacts have a very
positive outlook) and the lowest pos-
sible reading is -2 (indicating all contacts
have a very negative outlook. A read-
ing of 0.92 represents a strong outlook
as the busy season approaches and con-
tacts anticipate business to accelerate
as weather returns to normal patterns.
The vast majority (75%) of contacts share
a positive (57%) or very positive (18%)
3-month outlook, and the remaining
25% believe that current trends will re-
main the same.
Northeast Research Time Series
Index 1Q13 2Q13 3Q13 4Q13 1Q14
Volume (vs. prior year) 1.3% 2.0% 1.5% 1.9% 1.8%
Price (vs. prior year) 1.5% 1.9% 1.3% 1.4% 0.8%
% of Contracts Expecting
a Price Increase
28% 17% 16% 14% 28%
Outlook 0.85 0.60 0.41 0.57 0.92
F
r
e
s
h

P
a
i
n
t
M
a
r
k
e
t

R
e
p
o
r
t
s
According to a new report from Frost
and Sullivan, the frenzied pace of in-
frastructural developments in South
Africa and Kenya is growing the market
for thermoset resins in both countries.
Signifcant government investment, es-
pecially in low-cost housing, road and
other non-domestic structures, has given
a boost to the paints and coatings, con-
struction chemicals and composites mar-
kets. These markets, in turn, have raised
the demand for thermoset resins. New
analysis from Frost & Sullivan, Analysis
of the Thermoset Resins Market in South
Africa and Kenya, fnds that the market
earned combined revenues of $280.8 mil-
lion in 2013 and estimates this to reach
$339.4 million in 2017. South Africa ac-
counted for 97.5 percent of the total sales
and Kenya, the remaining 2.5 percent.
Although South Africas economic
growth has slowed, a $360 billion gov-
ernment infrastructural development
plan is likely to keep its thermoset resins
market afoat till 2030, said Frost &
Sullivan Chemicals, Materials & Food
Industry Analyst Dilshaad Booley. The
growth rate in Kenya is expected to be
much higher, as the country is sorely
lacking in modern infrastructure and is
aggressively pursuing its development
goals in line with its vision of becoming a
middle-income nation by 2030.
South Africa has adequate resources
to supply almost 90 percent of its ther-
moset resins demand domestically. Its
local refneries are the most effcient in
Africa, with an average utilization capac-
ity of 85 percent. Although this insulates
the market from import price fuctua-
tions, the countrys escalating produc-
tion costs are exposing it to competition
from cheap imports. The government
can attempt to stave off this challenge
by imposing higher import tariffs and
companies can utilise energy more ef-
fciently during the manufacturing pro-
cess. Kenya, on the other hand, imports
almost all of its thermoset resins and is
vulnerable to constant currency volatility
and high transport costs due to poor rail
and road conditions. However, this is be-
ing remedied by the governments invest-
ment into the sector. Rail transport is
performing at 10 percent of its capacity
due to the deterioration of infrastructure
and operational ineffciency in Kenya, re-
sulting in higher thermoset resins prices,
said Booley. South Africa, meanwhile,
is threatened by imports from China,
which is able to manufacture and trade
products at lower costs due to economies
of scale, lower labor costs and preferen-
tial trade tariffs.
Kenya can lower the prices of ther-
moset resins and increase local manu-
facturing through proper maintenance
and better infrastructure, with longer rail
networks from the ports. In South Africa,
overcoming soaring energy costs is key to
making locally produced products price
competitive with imports. Local content
policies in both countries will also aid the
usage of thermoset resins in their respec-
tive domestic markets.
TechNavio Predicts Global
Marine Coatings Market to
Grow
TechNavios analysts forecast the global
marine coatings market to grow at a
CAGR of 11.29 percent over the period
2013-2018. One of the key factors con-
tributing to this market growth is the
expansion of the oil and gas market.
The global marine coatings market has
also been witnessing the growing con-
sumer preference for eco-friendly prod-
ucts; however, the strict environmental
regulations could pose a challenge to the
growth of this market. TechNavios re-
port, the Global Marine Coatings Market
2014-2018, has been prepared based on
an in-depth market analysis with inputs
from industry experts. The report cov-
ers the APAC and EMEA regions, and
the Americas; it also covers the Global
Marine Coatings market landscape and
its growth prospects in the coming years.
The report also includes a discussion of
the key vendors operating in this market.
Grand View Research
Reports on Global Biocides
Market
The global market for biocides is expect-
ed to reach $10.745.7 million by 2020,
according to a new study by Grand View
Research, Inc. Growing population cou-
pled with growing concerns for industrial
waste water treatment is expected to drive
biocide demand over the next six years. In
addition, positive outlook on key applica-
tion markets such as textiles, paints and
coatings, primarily in Asia Pacifc, Latin
America and Eastern Europe, is also ex-
pected to boost the demand for biocides
over the forecast period.
Halogen compounds dominated the
biocide product space, accounting for
over 27 percent of global market revenue
in 2013. However, environmental con-
cerns, regarding the disposal and impact
of halogen-based compounds are expect-
ed to reduce market penetration for these
products by 2020. Phenolic biocides are
expected to be the fastest growing prod-
uct segment, at an estimated CAGR of
6.9 percent from 2014 to 2020.
The global market for biocides was es-
timated to be $7.308.0 million in 2012,
and is expected to grow at a CAGR of 5
percent from 2014 to 2020.
North America is expected to continue
its dominance in the global market and is
expected to account for over 40 percent
of the total market by the end of 2020.
Asia Pacifc is expected to be the fastest
growing regional market, with market
revenue expected to reach USD 3,454.7
million by 2020, at a CAGR of 6.2 per-
cent from 2014 to 2020.The global mar-
ket for biocides is concentrated with top
participants, including Arch Chemical,
ISP, Dow Microbial Control and Troy
Corporation, accounting for over 55 per-
cent of the total demand in 2013. CW
Govt. Development Plan Boosts Demand
for Thermoset Resins in South Africa
14 Market Reports 0414.indd 14 3/31/14 3:21 PM
P
a
t
e
n
t
s
BASF Patents
Superhydrophilic Coatings
U.S. 8,568,834 B2
BASF has been awarded a patent for a
method for preparing a superhydrophilic
layer comprised of one or more metal
oxides on a substrate which method is
comprised of (a) frst coating the sub-
strate with a cationic polymer, followed
by (b) applying to the substrate coated
by the cationic polymer a suspension, in
a solvent, of amorphous particles of one
or more metal oxides selected from the
group consisting of oxides of silicon, zinc
and titanium, wherein the particles have a
particle diameter of from approximately
20 nm to 80 nm, to form a single layer
flm; (c) cross linking the thus obtained
single layer flm by applying a cross link-
ing agent followed by drying to obtain a
precursor flm; and then (d) calcining the
precursor flm at temperatures ranging
from 400 C to 600 C for 1 to 8 hours.
Multi-Layered Coatings
U.S. 8,568,833 B2
Kansai Paint has been granted a patent for
a process for formation of a multi-layered
coating flm, which sequentially is com-
prised of the following steps (1)-(4): (1) a
step of coating an organic solvent-based
frst colored coating composition (A) on
an object to be coated to form an uncured
frst colored coating flm, (2) a step of
coating an organic solvent-based second
colored coating composition (B) on the
uncured frst colored coating flm formed
in the step (1) to form an uncured second
colored coating flm, (3) a step of coating
a clear coating composition (C) on the un-
cured second colored coating flm formed
in the step (2) to form a clear coating flm,
and (4) a step of heating the uncured frst
colored coating flm, the uncured second
colored coating flm and the uncured
clear coating flm formed in the steps (1)-
(3) to cure these three flms simultane-
ously; wherein the organic solvent-based
frst colored coating composition (A) is
a coating composition containing (a1)
a polyester resin containing a hydroxyl
group, which contains a straight-chain
alkylene group having a carbon number
of 4 or more in the molecule in a con-
tent of 1.0-8.0 mol per 1 kg of a solid
content of the polyester resin (a1), has a
hydroxyl group value in a range of 30-
160 mgKOH/g and has a number-average
molecular weight in a range of 1,000-
6,000, and (a2) a melamine resin; and
the organic solvent-based second colored
coating composition (B) is a coating com-
position containing (b1) an acrylic resin
containing a hydroxyl group, which has
a hydroxyl group value in a range of 40-
200 mgKOH/g and has a weight-average
molecular weight in a range of 3,000-
15,000, (b2) a melamine resin having a
content rate of a mononuclear melamine
of 40 mass % and (b3) an acid catalyst.
Nanovere Patents Dendritic
Polyurethane Coating
U.S. 8,568,888 B2
Nanovere has obtained a patent for a
surface-protective coating composition
comprised of a frst component com-
prised of a globular dendritic polymer
having a peripheral cross-linkable hy-
droxyl functionality of approximately 32
to 64; optionally, an acrylic compound
having a peripheral cross-linkable hy-
droxyl functionality of 2 to 6; optionally,
a plurality of metal oxide nanoparticles
optionally encapsulated in a cross-link-
able hydroxyl functional polymer and/
or a cross-linkable hydroxyl functional
fuorosurfactant; optionally, a sterically
hindered amine light stabilizer; option-
ally, a UV absorber; a cross-linking cata-
lyst; and a frst substantially anhydrous
solvent in which the above materials are
dissolved or, in the case of the nanopar-
ticles, are dispersed; and (2) a second
component comprised of a cross-linking
agent capable of reacting with hydroxyl
groups; and a second substantially anhy-
drous solvent which may be the same as
or different from the frst substantially
anhydrous solvent, wherein the compo-
nents are mixed to form the coating.
AkzoNobel Patents Chip
Resistant Powder Topcoats
U.S. 8,574,708 B2
Akzo Nobel Coatings International has
been granted a patent for a chip-resistant
powder topcoat on a steel substrate hav-
ing a corrosion resistant powder coating
basecoat thereon.
The topcoat is comprised of the cured
or fused product of a coating powder of
one or more resin component of one or
more toughened epoxy resin, from 0.1 to
5 parts per hundred parts resin (phr) of
one or more wax and from 75 phr to 200
phr of one or more extenders wherein the
one or more extenders is selected from
the group consisting of barium sulfate,
titanium dioxide, iron oxides, crystalline
silica (quartz), calcium metasilicate, soda
lime glass spheres, magnesium silicate,
nepheline syenite, muscovite mica, diato-
maceous earth, kaolin clay and calcium
carbonate. CW
Reactive Surfaces Extends its Patent Protection in U.S. and
Middle East for Antimicrobial Coatings
Reactive Surfaces has been granted an additional U.S. patent covering its non-toxic
peptidic antimicrobial coatings. The claimed coatings comprise short polymers of
naturally-occurring amino acids. The patented compositions expand the peptide ac-
tives protected in antimicrobial ProteCoat coating compositions, alone and in cock-
tails of such peptides or traditional biocides. Toxicity studies of these actives suggest
that no EPA-mandated cautionary statements will be required.
15 Patents 0414.indd 15 3/31/14 3:22 PM
N
e
w

P
r
o
d
u
c
t
s
Sherwin-Williams recently launched new
Log Home Stain and improved Deckscapes
Waterborne Semi-Transparent Stain. The
innovative exterior products were un-
veiled at the International Builders Show
2014 and provide ultraviolet (UV) pro-
tection and a long-lasting, high-quality
look in less time. Designed for log home
exteriors, Log Home Stain is a water-
based formula that delivers a high-quality
satin sheen and varnish-like fnish for an
appealing look and enhanced weather-
ing characteristics. Requiring two coats
to achieve maximum performance, it of-
fers the easy application and cleanup of
a traditional water-based stain, according
to the company. Enhanced Deckscapes
Waterborne Semi-Transparent Stain pro-
vides durable protection for all exterior
horizontal wood surfaces. With improved
weathering similar to an oil-based stain,
Deckscapes will wear away, rather than
peel and blister, at the end of its life
cycle. It can be applied on damp wood,
so most jobs can be fnished in a single
day. Whether applying to new or weath-
ered wood, Deckscapes penetrates deeply,
giving properly prepared decks excellent
protection from sun, mildew and prema-
ture weathering.
Minwax Launches Ultimate
Floor Finish
Minwax wood care company has intro-
duced Minwax Ultimate Floor Finish,
bringing professional foor technology
directly to the do-it-yourselfer. Minwax
Ultimate Floor Finish is an advanced top-
coat for foors that provides a clear fn-
ish with superior durability, the company
reports. The self-crosslinking technology
ensures a tough foor fnish, like that of
traditional polyurethane, without amber-
ing or the need to sand between coats.
The product dries quickly, so foors can
be recoated in only two hours.
The new product works well over
Minwax Wood Finish Stain, bare wood
or existing polyurethane fnishes. Lower
in odor than traditional solvent-based
polyurethanes, it cleans up easily with
soap and water.
Henkel Launches Bonderite
M-PP 930C Autodeposition
Coating for Metals
Henkel Corporation has introduced a
new, water-based reactive autodeposition
coating, Bonderite M-PP 930C, for-
mulated specifcally to deliver a uniform,
defect-free surface coating on raw cast
components and ferrous metals. This in-
novative epoxy-acrylic urethane coating
easily coats both the inside and outside
of complex components, and delivers en-
hanced corrosion and abrasion resistance,
excellent thermal stability, and superior
edge protection, abrasion resistance and
fexibility. Depending on the type of sub-
strate and cleanliness of the metal, appli-
cation of Bonderite M-PP 930C can be
as simple as a seven-step, room tempera-
ture deposition process that requires no
electrical contacts and involves a chemi-
cal reaction between the water-based or-
ganic emulsion and the metallic surface.
The low-energy process uniformly coats
large volumes of fully assembled, densely
racked or complex-shaped metal parts
and involves some combination of the
following steps: cleaning, rinsing, coat-
ing, sealing and curing. From beginning
to end, preparation and application usu-
ally takes signifcantly less time than com-
peting processes. Bonderite M-PP 930C
will coat any surface it wets during im-
mersion of the parts with no limitation
as to part size, shape, complexity or den-
sity. The coating covers the entire inner
diameter of cylindrical parts, controlling
warranty exposure. The non-fammable,
non-explosive, RoHS-compliant coating
contains no toxic heavy metals, very low
VOCs, and no APEs or HAPs. The tech-
nology is an excellent coating for general
industrial, heavy equipment, agricultural
and construction equipment, trucks, trail-
ers and automotive application.
Nanovere Launches Nano-
Clear Industrial Coating
for Improved Corrosion
Resistance
Nanovere Technologies has introduced
Nano-Clear for industrial applications,
designed to improve corrosion resistance,
abrasion resistance and prevent the un-
derlying paint from UV degradation.
Nano-Clear is the only industrial coating
in the marketplace to restore, enhance
and preserve newly painted or highly
oxidized paint surfaces by 10 years, the
company stated. Conventional one and
two-component paint systems includ-
ing epoxies provide good initial corro-
sion and abrasion resistance, but can
fall short in long-term UV resistance and
weathering. Conventional paints begin
to degrade over time due to sun dam-
age, abrasion or chemical attack. UV rays
break-down the molecular bonds of the
paints polymer network, causing surface
chalking, decreased abrasion resistance
and discoloration leading to corrosion.
Nano-Clear penetrates deep into the-
pores of paint, enhancing the underlying
color, improving gloss, increasing surface
hardness, and dramatically extending UV
resistance. Nano-Clear protects the un-
derlying paint from scratching, corrosion,
chemicals and UV degradation, while re-
ducing surface cleaning by 50%. Nano-
Clear is manufactured using proprietary
3D nanostructured polymers, which pro-
vide dramatically higher crosslink den-
sity over any conventional coating system
today. Crosslink density is defned as the
concentration of chemical bonds within a
polymer. Higher concentrations of chemi-
cal bonds within a polymer improve
physical properties. Conversely, lower
concentrations of chemical bonds within
a polymer decrease physical properties.
Nano-Clears molecular bonds are diff-
cult to break-down from chemical attack,
abrasion and UV rays. Nano-Clear is a
one-component highly cross-linked poly-
urethane hybrid nanocoating system. CW
Sherwin-Williams New Log Home Stain &
Enhanced Deckscapes WB Stain for Wood Finishing
16 New Products.indd 16 3/31/14 3:22 PM
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
B
usiness columns in Mexicos press
were quick to report in early March,
following a visit by Sherwin-Williams
offcials, that the company was prepared to
meet the terms of anti-trust regulators there
to consummate its purchase of paint and
coatings market leader Grupo Comex. Those
terms primarily revolved around S-Ws sale
of its architectural unit in Mexico to a third
party, sources suggested, leaving the question
of To Whom?
Among the competitors in the Mexican
architectural segment, a host were named in
the 331-page decision against the purchase
in October 2013 by the Comisin Federal
de Competencia Econmica (CFCE)s, now
headed by Alejandra Palacios. Among the
Mexican competitors mentioned were: Berel;
Sayer Lack; Osel; Prisa; Acuario, Optimus,
Mapla and Casther. Favorites among these,
according to news analysts at El Imparcial
and other publications, include Berel, Sayer
Lack and Osel. Multinational Axalta was
also mentioned as a forerunner in the up-
coming S-W sell off.
S-W Mexico, under the leadership of pres-
ident Pablo Garca Casas, added 39 stores
to its network last year, contributing to the
companys 587 dealer stores across the Latin
American region. In comparison, the Comex
Group touts a dealer distribution network of
3,300 stores plus 775 concessions in Mexico.
Berel, which according to the CFCE detains
the next largest paint and coatings distribu-
tion system in the country, has a network of
about 1,000 stores.
Pinturas Berel, which operates a production
facility at Santa Catarina, near Monterrey, in
Nuevo Leon state, markets its Berelex Green
acrylic interior paint as a VOC-free product.
The company also markets enamels under the
BioMetal brand, waterproofng coatings under
the Kover brand, and Summa varnishes, among
other products.
This disparity in market distribution was
a key objection by the CFCE, which at one
point noted, The market entrance of Behr
(exclusively through Home Depot distribu-
tion) is indicative that the genie in the bottle
is clearly the network of distribution, which
could be turned into a barrier. Behr reported-
ly exports 70,000 gallons of paint per month
from the United States to Mexico for Home
Depot sale. While the CFCE accepts domes-
tic census data suggesting that there are just
over 12,000 paint stores in Mexico, it points
out that there are potentially 60,000 points
of sale, should a powerful contender seek to
build out a network.
The CFCE also made a particular point of
Grupo Comexs idle capacity as a market ad-
vantage for S-W, should it consummate the
purchase. Comex is market leader in the auto-
motive, maritime and industrial segments, in
addition to the architectural segment. While
there is a total of some 377 paint and coat-
ings manufacturers in the country, according
to the CFCE document, a well-funded buy-
er of the Grupo Comex production system
could rapidly displace many of the existing
competitors in the market.
In September 2013, a stock purchase
agreement between S-W and Comex was
amended to extend the date, by which the
agreement could be terminated by either
party, to March 31, 2014. At the same time,
the offer was amended to a purchase price
of approximately $2.25 billion, S-W docu-
ments indicate. CW
Sherwin-Willliams
Mexico added
39 stores to its
network last year,
contributing to
the companys
587 dealers
across the Latin
America region...
in comparison the
Comex Group
touts a dealer
distribution
network of 2,300
stores.
Mexican Distribution: S-Ws Stumbling Block
17 latin america 0414.indd 17 3/31/14 3:23 PM
International Coatings Scene Europe
Optimism is being
undermined by
worries about the
economic impact
of the Ukranian
crisis, particularly
on coatings
demand in
Russia and other
Eastern European
countries.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
E
uropean coatings companies have been
hoping that this year would bring a re-
vival in their domestic markets as the
European Union economies, particularly those
in the eurozone, started to show signs of recov-
ery around mid-2013.
But the optimism is being undermined by
worries about the economic impact of the
Ukrainian crisis, particularly on coatings de-
mand in Russia and other Eastern European
countries where coatings have been growing
strongly over the last few years.
Many Western European coatings producers
have been relying on exports to these emerging
markets on their door steps to offset static or
even declining domestic sales.
They have also been slightly concerned
about the short-term prospects in China and
elsewhere in Asia which have become an-
other expanding destination for European
coatings exports.
However, in Western Europe itself the out-
look has brightened considerablyat least
before the recent events in Ukraine. After
two years of decline, the GDP of the 18-na-
tional eurozone was expected by the European
Commission, the EUs Brussels-based executive,
to grow by 1.2 percent this year.
Within the whole Union of 28 countries
GDP was being forecast to expand by 1.5 per-
cent which in 2015 would rise to 2 percent
with some countries then possibly showing
growth rates of over 3 percent.
Chemicals output, including that of coat-
ings, will go up by an average 1.5 percent
this year after being fat in 2013, according
to the European Chemical Industry Council
Recovery in Europe Could
Be Stalled by Ukrainian Crisis
18-19 Europe 0414.indd 18 4/1/14 8:42 AM
International Coatings Scene Europe
(Cefc), representing chemicals producers.
Speciality chemicals production, which
also comprises coatings and its raw mate-
rials, went up by 0.7 percent last year af-
ter slumping by almost 4 percent in 2012.
Europe is (now) expected to re-
turn to the growth zone, said Matthias
Wolfgruber, chief executive of Altana
AG, a German-based vertically integrat-
ed coatings, sealants, pigments and addi-
tives company.
With approxmately 42 percent of
last years sales of 1.8 billion ($ 2.45
billion) in Europe, the company is hop-
ing to double its revenue by 2020 while
maintaining earnings before interest, tax,
depreciation and amortisation (EBITDA)
at a sales ratio of 18-20 percent.
After suffering sometimes sharp
declines in European sales and prof-
its following the post-2008 economic
downturn, most European coatings
companies have been restructuring their
domestic businesses to raise effciencies
and reduce costs.
They are now hoping that they can
use their leaner European operations as a
platform for achieving steadily rising and
much more proftable sales in Europe,
especially in the economically more dy-
namic Western European countries.
Tikkurila of Finland, a decorative and
industrial coatings producer supplying
the markets in Scandinavia, Central and
Eastern Europe and Russia and its neigh-
bours on the eastern European periph-
ery, recorded a revenue decrease of 2.6
percent last year. Yet its operating proft
went up 7.7 percent to 71.5 million with
a margin on sales of close to 11 percent.
In its home market of Finland sales
dropped by 3.6 percent to 108 million
but its operating proft jumped by 38 per-
cent with a margin of 14 percent. In its
Central and Eastern European business
operating proft soared by 93 percent on
fat sales of 125 million.
We have been modifying and simpli-
fying our structures in recent years, said
Erkki Jaervinen, Tikkurilas president and
chief executive. These measures have sup-
ported good proftability in our operations
in the challenging economic situation.
BASF Coatings, which has approxi-
mately 40 percent of its sales in Europe,
recorded a considerable earnings in-
crease last year despite fat sales. This was
partly helped by restructuring in Europe
where it completed the divestment of its
European decorative paints operation.
Our coatings business has been
developing very nicely last year, espe-
cially in emerging markets, Kurt Bock,
BASFs chairman told the companys re-
cent annual results press conference in
Ludwigshafen, Germany.
AkzoNobels European sales of
decorative paints, in which it is mar-
ket leader in the region, fell 5 percent
in 2013 to 2.5 billion, still around 60
percent of its global decorative sales.
Yet its operating income in European
decorative paints was higher than in
2012 due to a lower cost base created
by efficiency improvements, according
to the company which does not give a
breakdown of profits figures by region
or segment.
Among the restructuring initiatives in
its European decorative business was the
divestment of its European building adhe-
sives activity to Sika AG of Switzerland.
It also sold a network of stores for pro-
fessional painters in Germany, while it
has also been improving the effectiveness
of its stores network in France.
We are taking decisive action
to streamline our product range, re-
duce complexity and become more
competitive, said Roud Joosten, member
of AkzoNobels executive committee re-
sponsible for decorative paints.
The company is implementing a new
business model for European decorative
products which exploits the benefts of
a simplifed management structure with
a greater emphasis on sustainability and
eco-premium paints with a high environ-
mental profle.
Next year it is due to commission
a 100 million green-feld decorative
paints plant in northeast England with
an annual capacity of 100 million litres,
which will replace two other UK plants
and supply both the UK and continental
European markets. It will use r harvest-
ed rain water and consume 60 percent
less energy per litre of paint output.
The companys Fix Europe agen-
da which embraces both its decorative
and performance coatings businesses
not only covers manufacturing and
distribution but also marketing, sales
and administration. The objective is
to have a slimmer and more cost com-
petitive structure to take full advan-
tage of the expected renewed growth
in Europe.
However the reorganisations being
undertaken by AkzoNobel and many
other European coating companies
may first have to cope with the eco-
nomic reverberations of the confron-
tation between the West and Russia
over Ukraine.
The Russian economy was already
showing signs of softening before the
Ukrainian uprising. In Russia consum-
er confdence weakened during the last
months of the year, said Jaervinen,
Companies like Tikkurila and other
Western European coatings producers
which have been investing heavily in pro-
duction capacity, distribution networks
and services support in Russia are hoping
that the crisis will blow over before the
time of peak demand for coatings in the
country in the summer.
Otherwise not only themselves but
most other European coating compa-
nies will have to be much more cautious
about the prospects for sales and profts
not only this year but probably in 2015
as well. CW
Many Western
European countries
have been relying
on exports to those
emerging markets
on their doorsteps to
offset static or even
declining domestic
sales.
18-19 Europe 0414.indd 19 4/1/14 8:42 AM
Business Corner Strategies & Analysis
The basic
essential to the
success of VBM
is the obvious,
the C-suite must
totally understand
and support it.
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
B
efore Value-Based Management (VBM) be-
came a viable tool, organizational perfor-
mance targets where imprecise or not aligned
with the ultimate goals of many organizations.
The basic thesis behind VBM is that, prop-
erly understood and implemented, it provides
precise and plain metric value upon which the
entire organization can be built.
The basic principles behind VBM is uncom-
plicated: The value of a company is determined
by its discounted future cash fows since value
is created only when a company invests capital
at returns that exceed the cost of capital.
Simple... yes but easy, no! VBM disciplines can
become side tracked and sometimes hurdled or
worse yet pigeon-holed in staff functions. The
basic essential to the success of VBM is the obvious,
the C-suite must totally understand and support it.
Given the C-Suite buy-in, there are two fun-
damental sub-functions that are musts if VBM
is to succeed in any organization:
Focus Alignment
FOCUS: There must be a total focus on how a
company uses capital to make everyday deci-
sions and...
ALIGNMENT: Alignment of the companys aspi-
rations, diagnostic techniques, and management
processes to focus on decision-making on key
drivers of value at all levels of the organization.
VBM provides decision-makers at all levels,
with the correct information plus incentives to
make value-creating decisions. Incentives are
set by Senior management through specifc f-
nancial targets via strategic review interplay
between managers and superiors.
VBM is considered working when an orga-
nizations management processes provide decision-
makers at all levels with accurate information
and incentives to make value-creating decisions.
Additionally, the managers own assessment would
be based on long-term as well as short-term targets
that measure progress toward the overall value cre-
ation set of goals and objectives.
The topic of VBM cannot be comprehen-
sively examined within the confnes of a col-
umn, however, we can list highlights of essential
elements that should be examined further:
Remember, VBM is implementation of val-
ue maximization as the fnal fnancial ob-
jective for your company. Financial goals
are . . . set in terms of discounted cash fow
value and translated to short-term fnan-
cial performance objectives.
Nonfnancial goals: customer satisfaction,
innovation, employee satisfaction
Objectives must be customized to different
levels within your organization. Functional
managers and Production managers ob-
jectives will be different.
Find the value-drivers at all levels of your
organization and translate them up and
into the whole company. CW
Value-Based Management Its Still Around and Evolving
Into A Best Practice 3-Dimensional Operational Tool
Old planning systems vs. VBM
20 Biz Corner 0414.indd 20 4/1/14 8:45 AM
FEATURE
Resins Market Update
Bridget Klebaur, Associate Editor
T
he resins market for 2014 has continued to show signs
of recovery from the economic downturn, and business
is continuing to hold steady.
Sylvia Insogna, North American marketing director, Dow
Coating Materials, said that Dow is optimistic for the 2014 res-
ins market. As a whole, we are optimistic that the 2014 resins
market will continue to show recovery, especially as the global
architectural coatings market enters the growth mode, led by
the rebounding U.S. housing market and continued growth in
paint purchasing in emerging economies, Insogna said.
John Hiel, North America marketing manager, Arkema
Resins explained that the market is still in recovery from the
past few years of economic turmoil. The industrial resins mar-
ket is slowly recovering from the economic downturn, but the
results are mixed. Some segments, such as automotive and coil
coatings are recovering more rapidly than others, Hiel said.
The architectural coatings market showed mid- to high single-
digit growth in 2013 as both the DIY and PRO sectors ben-
efted from a rebound in the existing homes sales. Unit turnover
and property upkeep demands as a result of increased mobility
of renters and homeowners were the drivers of gallon growth.
Construction activity was strong too.
Yasmin Sayed-Sweet, vice president of sales and marketing,
Alberdingk Boley Inc. explained that they have seen improve-
ments in the market over the past two years, although the growth
is regional and is strongly dependent on the end use market.
Julie A. Fuell, sales director, Reichhold, said that they saw
slight improvements this year.
While we saw slight improvements in 2013 from the eco-
nomic downturn, 2014 projections are more promising due to
improved housing starts and overall GDP growth projections
for the coatings sector. Fuell said.
Steve Reiser, vice president of sales and marketing, Specialty
Polymers Inc., explained that in 2013 the polymer business con-
tinued to recover from the economic downturn.
BASF noted that the coatings market is continuing to show
slow growth that follows the GDP growth for 2014.
The Georgia-Pacifc Chemicals coatings business held steady
during the recent economic downturn.
The feeling from our customers is that, in general, it has
been a solid year, said Rod L. Smith, senior account manager
coatings, Georgia-Pacifc Chemicals LLC. There is an increased
focus on looking forward and on growth, rather than focusing
on the impact of the downturn. At Georgia-Pacifc Chemicals
we are concentrating on meeting future customer needs.
Emerald said that specialty resins segment has recovered to
pre-recession levels, and is continuing to grow.
We have seen strong demand for our performance epoxy
resins and reactive liquid polymers, said Charles Zarnitz, direc-
tor of sales and marketing for Emeralds CVC thermoset spe-
cialties business group. These materials are typically used in
demanding applications such as industrial maintenance, primers
in automotive and aerospace and concrete coatings.
Celanese also found that there has been modest recovery in 2013.
New construction and existing home sales were both up con-
siderably and helped to fuel some growth in 2013, said Brad
Moncla, marketing manager, Celanese. One challenge observed
though is the disconnect between the growth in existing home
sales and paint sales. Over the past few decades, there has been
a very close relationship between existing home sales and paint
demand. In 2013, existing home sales grew by about 10% over
2012. Paint sales grew by only half of that fgure. In 2014 and
beyond, it will be instructive to see if this was an aberration and if
there are changing dynamics in what drives consumers to paint.
Dow found that customers were working to enhance their
formulations to meet consumer demand for high-performing,
highly functional and sustainable paint.
Our customers are working to enhance their formulations to
meet consumer demand for high-performing, highly functional,
more sustainable paint, Insogna said. Among these demands
are resins that help formulators develop paint using fewer raw
materials like titanium dioxide while increasing hiding and life
cycle to help boost a paints sustainability. Formulators are also
looking to develop high performance paint that is easy to use,
dries quickly, looks perfect and lasts long while looking fresh
and new every day. New resin technology can enhance resis-
tance to household stains and dirt pickup while blocking tannin
stains and resisting corrosion along with providing high hiding
properties. When it comes to functionality, consumers expect
their paint to have staying power, but also want easy applica-
tion, including formulations that combine primer and paint.
They are also expecting paint with less odor.
Hiel said that end-use customers continually focus on reduc-
ing flm weights and numbers of layers in multiple coat systems.
These higher performance expectations demand higher perfor-
mance resins, especially in the areas of corrosion resistance, he
said.
Fuell said that Reichhold sees many demands from customers
21-23 Resins FEATURE 0414.indd 21 4/1/14 2:25 PM
FEATURE Resins Market Report
in the resin market.Demands that customers are making on the
resin suppliers include: higher performance, environmentally
friendly and cost-effective products, she said. Environmental
regulations and company sustainability goals are driving the
trends that the market expects to see.
Thomas Hall III, market segment manager, industrial mainte-
nance, transportation and industrial coatings & plastics, disper-
sions & pigments division, North America, BASF Corporation
said that the demands of customers continue to be aligned with
the major trends in the market. The major trends in the market
continue to be: increase the life of coatings systems and reduce
the labor cost associated with the preparation and application
of coating systems, Hall said. Also to focus on minimizing the
impact on the environment by reducing VOC content and im-
proving the performance of WB technologies.
Sayed-Sweet explained that increased performance continues
to be a demand. Increased performance is always a customer
demand however with the soft architectural and industrial mar-
ket we are under price pressure from regional and global cus-
tomers, Sayed-Sweet said.
Customers continue to rely more heavily on their polymer
supplier for technical support, higher performing products and
personal attention.
Specialty Polymers customers, and potential customers,
are looking for products that give them an edge in the market,
Reiser said. To gain that edge, we are seeing an increased need
for higher performing products, customized for their applica-
tion. They also look for increased technical support throughout
the evaluation process, to help maximize the products effective-
ness in their specifc application.
Lower cost and lower volatile Organic Compounds (VOCs)
are constant requests from customers, but customers insist that
these demands not have a negative effect on performance.
Performance is always the primary driver, Smith said. At
Georgia-Pacifc Chemicals, we work closely with our customers to
understand their performance objectives so that our formulation
solutions are balanced appropriately. This collaborative relationship
means that we can develop resins, including products with optimized
solid levels, in the context of the customers total formulation to ad-
dress cost and performance characteristics of the customers end
products. Of course, new performance requirements arise. For ex-
ample, we have a new coatings resin developed to tackle the need for
chemical resistance in high temperature applications.
For specialty epoxy systems, customers seek improved ele-
vated-temperature performance, fexibility, toughness, solvent-re-
sistance, adhesion, longer recoat time, blush resistance and lower
VOCs,said Zarnitz. Some customers are also seeking environ-
mentally friendly options beyond just lower VOCs, such as BPA
replacements and materials based on renewable resources.
For Celanese, balancing performance and cost is a uni-
versal requirement. Achieving that balance though depends
on the specifc product the customer is selling, Moncla said.
For highly price sensitive applications, customers are asking
for some specifc improvements in performance while keeping
cost increases minimal. For more specialized applications where
paint performance can provide higher margins to the customer
or greater market share, the balance tips toward performance
driving with cost being less critical.
Dow manages to balance customer demands and the rising
costs associated with manufacturing resins by striving to of-
fer performance and cost benefts to customers. Dow strives
to offer performance and cost benefts to our customers with
multifunctional products that enhance formulations, such as
EVOQUE Pre-Composite Polymer Technology, Insogna said.
In a typical paint formulation, titanium dioxide is not uni-
formly distributed, decreasing hiding effciency. Instead of add-
ing more TiO2 to compensate for low hiding effciency, paint
formulators can maintain hiding performance while using up to
20 percent less TiO2.
Arkema focused on providing the resins that create the most
customer performance value and consolidating choices when
there are opportunities to do so. In many cases, customers have
found ways to formulate with fewer raw materials, thereby sim-
plifying their product mix and inventory costs, Hiel said.
Reichhold strives to provide products that meet customer de-
mands, but it is challenging to provide high performance, environ-
mentally friendly and cost-effective products all at the same time.
Reichhold partners with our suppliers to jointly fnd new and
inventive ways to meet these demands while at the same time
maintaining an affordable resin, Huell said. BECKOSOL AQ
is our system of choice to meet all three of these demands.
One of Alberdingk Boleys company initiatives is constant
evaluation and continuous improvement of our performance at
all levels whether it is in manufacturing of dispersions, customer
service or technology innovation, Sayed-Sweet said. Also, we are
always looking for the best sourcing of raw materials globally.
BASF keeps an open dialogue to ensure that customers needs
are being met. BASF spends a lot of time listening to our cus-
tomers to understand the market demands for their respective
business, Hall said. Through this dialogue, BASF is able to
develop products that meet or exceed the expected performance
requirements with an attractive value proposition.
As customers demands increase, Specialty Polymers found
that the closer they worked with customers the better they were
able to support their product development process.
To respond to our customers need for increasing techni-
cal support weve expanded our lab, added equipment, and
increased both our technical and sales staff, Reiser explained.
This enables Specialty Polymers to work closer than ever with
customers, ensuring we clearly understand their application and
performance requirements. Weve seen an increase in customer
requests for special products, packaging, labeling, and short
lead times. To provide the fexibility and responsiveness needed
to meet these customer demands, Specialty Polymers has made
signifcant investments in our production plants and staffng.
Celanese focuses on managing customer demands versus
cost through proper contracting of key raw materials as well
as backwards integration into main monomers. These programs
help insulate Celanese from some of the volatility present in many of
the building block commodities, Moncla said.
FEATURE Resins Market Report
A key to the success of Georgia-Pacifc Chemicals is endeav-
oring to understand exactly what the customers need and sup-
plying products in such a way that customers are paying for
what they value.
New Products
Georgia-Pacifc Chemicals recently developed a coatings resin
for industrial drum and pail applications that provides chemical
resistance similar to the performance of Bisphenol A-containing
resins. In addition, we have active projects featuring high
temperature resistant phenolic resins for primers, Smith said.
These products are for nonfexible tubular applications such
as tankers and piping. Our approach to customization involves
product development determined by the customers specifc ap-
plication.
Arkema has developed SYNAQUA 4804 and SNAP 728.
SYNAQUA 4804 is an alkyd emulsion that delivers outstand-
ing hardness, fast dry time,high gloss potential, plus excellent
gloss retention. This versatile APEO-free binder is a good choice
for many applications, including: high gloss trim paints, wall
and ceiling paints in sheens from fat to high gloss, primers for
interior or exterior wood or metal substrates, direct-to-Metal
coatings with anti-corrosive properties, transparent and semi-
transparent stains.
SNAP 728 latex is ENVIA certifed and employs a novel
binder technology designed to be used in satin to high gloss fn-
ishes in both interior and exterior applications. SNAP 728 latex
provides formulators with the following performance benefts:
Superior block resistance at both room temperature and high
temperature in no or low VOC formulations, excellent enamel-
like flm hardness compared to standard acrylic binders.
Two new resins developed by Reichhold include BECKOSOL
AQ 400 and UROTUF F600-W-40. BECKOSOL AQ 400 is de-
signed for traffc stripe coatings for non-highway applications
such as parking lots. Coatings made with this product exhibit
superior appearance and durability over asphalt and concrete
surfaces and are a biobased alternative to acrylic systems.
UROTUF F600-W-40 is a self crosslinking waterborne ur-
alkyd designed for garage foor coatings. Performance of these
100 g/L VOC coatings rival higher VOC systems in terms of dry
time, hardness, chemical resistance, adhesion and hot tire pick-
up resistance.
Dow Coatings new FORMASHIELD 12 100% Acrylic
Binder was developed for premium interior paints in response to
growing concerns about Indoor Air Quality and the health effects
associated with exposure to formaldehyde. FORMASHIELD 12
Binder offers irreversible formaldehyde removal from ambient
air in homes and commercial buildings. Other features and ben-
efts include solvent-free formulating capability, good washabil-
ity, excellent adhesion, ultra-low VOC capable and low odor/
APEO-free.
Dow also developed MAINCOTE IC Acrylic Resins which
offer a cool solution to unintended heat loss and corrosion under
insulation in industrial infrastructure. Designed for use with low
thermal conductivity fllers such as hollow glass microspheres
or aerogel, these esins create a new category of liquid insulation
coating that offers low thermal conductivity in an easy spray
application.
Alberdingk Boley has developed U 9900, a solvent free,
self-crosslinking polyester based polyurethane dispersion that
offers high quality performance for wood applications. It has
high surface hardness and very good chemical resistance, also
for pigmented formulations. It is also recommended for two
pack wood foor coatings with excellent performance that meets
MFMA specifcations. They also developed LUX 220, a versatile
solvent-free, UV curable polyurethane dispersion recommended
for high quality wood and PVC coatings, clears and pigmented.
It has outstanding chemical and scratch resistance and a very
high flm hardness prior to UV cure. Its excellent cure response
produces flms with high crosslinking dens.
Celanese introduced Avicor 385 and EcoVAE 450. Avicor
385 is a new vinyl acrylic that is APE-free and is designed to give
superior performance in interior and exterior paints. The com-
bination of high molecular weight, excellent flm formation, and
water resistance within the product yields excellent stain and
scrub resistance while exhibiting great toughness and durability.
The product is also designed to provide broad latitude in for-
mulation paint across a range of sheen from fat to semi-gloss.
EcoVAE 450, an APE-free vinyl acetate/ethylene (VAE) emul-
sion designed for low odor primer applications. This product
has excellent wet/dry adhesion to a variety of substrates includ-
ing alkyds, ceramics and aluminum.
Emeralds CVC Thermoset Specialties business group
launched new Hypro VTBNX methacrylate terminated reactive
liquid polymers, in addition to the new line of hydroxyl termi-
nated butadiene (HTB) reactive liquid polymers (RLP) previ-
ously launched. According to Jeffrey Tyrrell, reactive liquid
polymers product manager for Emeralds CVC group, this re-
cent breakthrough in technology enables Hypro VTBNX RLPs
to be used in an expanded range of applications in coatings,
adhesives, sealants and composites where color is important.
Hypro VTBNX RLPs also improve strength and impact resis-
tance and improves mechanical performance and low tempera-
ture fexibility. In addition, the recently launched HTB polyols
are ideal for waterproof coatings and membranes, window seal-
ants, encapsulants and adhesives.
Specialty Polymers introduced RayPlus 1097 and RayPlus
1098, unique core shell polymers that exhibited excellent per-
formance for a number of different applications by providing
excellent chemical resistance, excellent mar and scratch resis-
tance and clarity for clear coats.
Joncryl PRO 1524 is BASFs latest addition for Direct to
Metal and topcoat applications for low VOC (< 100 g/l) 1K
WB dispersions. Joncryl PRO 1524 delivers a high gloss fn-
ish with excellent adhesion, chemical and corrosion resistance
designed for exterior applications. Sovermol 750 is now avail-
able from BASFs NA manufacturing facility with an improved
lower APHA color. At 100% solids, Sovermol 750 can help to
achieve lower solvent demand for 2K urethane clear and pig-
mented coatings. CW
FEATURE
R
adTechs Technology Expo and Conference will be held May 12-14 at the Hyatt Regency OHare in Rosemont, Illinois. This
biennial event is dedicated to the educational, technical and scientifc advancement of ultraviolet (UV) and electron beam
(EB) technologies.
RadTech 2014 will feature a number technical sessions. The conference will commence with Introduction to the Basics of UV/
EB Curing, which will be presented by Mike J. Idacavage of PL Industries, a division of Esstech Inc.
The energy curing industry has grown tremendously since its beginnings in the early 1970s. The technology used has some simi-
larities but also quite a few differences from other well known curing technologies such as thermal curing. The use of light or low
energy electrons as the energy source for curing coatings does require different chemistry and equipment. His presentation will give
an introduction to the basics of UV and EB (electronbeam) curing. In addition to the basic chemistry, an overview of the equipment
used for UV or EB coatings will be covered. For more information go to www.radtech2014.com.
This biennial event will feature technical talks, poster sessions and an exhibition.
RadTech 2014
The Global Conference & Expo
for UV and EB Curing Technology
Photoinitiator- 8AM - 10AM
Photopolymerization Using
Photolatent Amine Catalysts
Allonas, University of Haute Alsace
Photoinitiating Covalently
Bound Organically-Modifed Clay
Additives
T. Brian Cavitt, Abilene Christian
University
Novel Phosphine Oxide
Photoinitiators
Dr Petr Sehnal, Lambson Limited
New Photoinitiators for Cationic
Photopolymerization Process of
Monomers
Joanna Ortyl, Cracow University of
Technology
Electron Beam
Polymerization-
10AM - NOON
Depth/Dose Characterization of
Electron-beam Polymerization
Julie Jessop, University of Iowa
Modifcation of Polymer Surfaces
using Electron Beam Induced Graft
Copolymerization
Stephen C. Lapin, PCT Engineered System
Electron Beam Treatment of Wood
Thermoplastic Composites
Andrew Palm, SUNY ESF
Radiation Initiated Polymerization
of Wood Impregnants
L.Scott Larsen, NYSERDA
Metal- 1 PM - 3 PM
UV Technology for Protection of
Surfaces
Ben Curatolo, Light Curable Coatings
Achieving Adhesion to Diffcult
Metal and Plastic Substrates
Dr. Mike J. Idacavage, PL Industries
New Amine Modifed Polyether
Acrylates with High Reactivity
Paul Share, BASF Corporation
Electronics- 3PM - 5PM
Graphene Based UV-Curable
Materials
Marco Sangermano, Politecnico di Torino
Develop a Hybrid Conductive Film
With Primer
Nizamidin Jappar, Kimoto Tech Inc.
Production of Stratifed Films
Utilizing Photopolymerization and
Monomer Reactivity
C. Allan Guymon, University of Iowa
Adhesives- 8AM - 10AM
High Performance Materials for
Laminating Adhesives
Jin Lu, Sartomer USA LLC
A Formulators Guide to Energy
Curable Laminating Adhesives
Eileen Jaranilla-Tran, RAHN USA
Corporation
UV-triggered Thermosetting Film
Adhesives
Don Herr, Adhesives Research, Inc.
Light Curable Adhesives for
Automotive and Electronic
Applications and the Benefts of
Surface Treatment
Jeff Leighty, Plasmatreat USA and Brian
Betty, DELO Industrial Adhesives
TECHNICAL CONFERENCE
TRACK A
24-26 RadTech 0414.indd 24 4/1/14 4:31 PM
Introducing our newest addition to the Laromer
oligomer line of UV
curable, water-based polyurethane acrylate dispersions, Laromer UA
9064 and Laromer UA 9095. For excellent warmth of wood, excellent
adhesion to wood and PVC, combined with low yellowing and quick drying
properties, your furniture, fooring, and cabinet coating applications will be
loving their enhanced appearance. At BASF, we create chemistry.
basf.us/dpsolutions
We create
chemistry
that makes
wood love
fast drying.
Visit us at
BOOTH 1505
at ACS 2014
or
BOOTH 707
at RadTech 2014
= registered trademark of BASF Group
Untitled-3 1 3/26/14 1:07 PM
FEATURE RadTech 2014
LED Formulation- 10AM -
NOON
New LED Photo-initiators: A
Successful Story on LED Curing of
Water-borne UV Furniture Coatings
David Zhigang Wang, Shenzhen UV-
ChemTech
Pushing the Limits of LED Curing
and Looking Forward to a Bright
Future
Rodney P. Balmer or Dr.Grant T.
Shouldice (TBD), Flint Group
A 100% Solids UV LED Curable
Coating
Elena Komarova, Kegel LLC
UV-LED Photoinitiators The Right
Tool for the Job
Dr. Mike J. Idacavage, PL Industries, a
division of Esstech Inc.
Formulating for Printing &
Packaging-
1PM - 3PM
Developing Formable Properties in
Energy Curable Flexo Inks
Robert Kensicki, Sartomer
Self-Curing Acrylate Resin for UV
Consumer Product Printing and
Coating Applications
Marc Heylen, Allnex USA, Inc
Mitigating Chemicals of Concern
Through the Usage of Novel Energy
Curable Acrylate Technology
Anthony Carignano, Allnex USA, Inc.
(Formerly Cytec Coating Resins)
Novel Dual Function Photoinitiators
for Low Migration and Low Odor
Packaging Applications
Eugene V. Sitzmann, BASF Corporation
Formulation- 3 PM - 5 PM
A Study for Enhancing Through
Cure
Kenton Renkema, Red Spot
Formulation and Performance
Advances in (Meth)Acrylate Based
Sealants :A Dual Cure Feasibility
Study
Michael Bailey, Sartomer USA, LLC
Shrinkage of UV Oligomers and
Monomers
Andreas Moeck, RadLab AG
Dual UV Curing System Using
a Dimethacrylate Containing a
Chalcone Moiety
Haruyuki Okamura, Osaka Prefecture
University
New Product Debut-
10AM NOON (FREE TO
ALL ATTENDEES)
Presentation by Allnex USA Inc.
Allnex USA Inc.
Custom Formulations for UV/
Vis Curing with Low/No Oxygen
Inhibition
Neil Cramer, Colorado Photopolymer
Solution
DKSH offers Global Products and
Services to the UV/EB Curing
Industry
Bob Pastore, DKSH North America, Inc.
Presentation by Dymax
Corporation
Dymax Corporation
Presentation by Energy Sciences,
Inc.
Energy Sciences Inc.
Excimer lamps for photochemical
surface modifcation and cleaning
Blythe Occhipinti, Hamamatsu
Corporation
Introduction of UV/EB curable
speciality monomers and oligomers
for various applications
Woogeun Kim, Miwon Specialty Chemical
Co., Ltd.
Presentation by Netzsch
Instruments North America
Dr. Robert Pieper, Netzsch Instruments
North America, LLC
Multi-Functional EB Equipment
Design
Karl Swanson, PCT Engineered Systems
Presentation By Qualipoly Chemical
Corp
Dr. Chih-Hsiang Tsai, Qualipoly
Chemical Corp.
New UV curable diluents and
monomers
Mark Smith, San Esters
New UV/EB Solutions for 2014
Sartomer Americas
Novel visible light cationic
photoinitiators and their uses
in microlithography and related
applications
Spectra Group Limited, Inc.
Presentation by Philips Lumileds
Lighting Company
Philips Lumileds Lighting Company
Presentation by Carestream
Carestream
UV Industrial Inkjet / Digital
Printing- 2PM 4PM
Who, What and How of Digital
Printing
Roy Pagan, Durst
UV Inkjet, an Emerging Industrial
Market
Rich Baker, Integrity Industrial Ink Jet
Integration, LLC
New Applications for UV Inkjet Inks
on Existing Flexo Presses
Muslim Contractor, Collins Inkjet. Kenji
Suzuki
3D Printing with UV: Prototypes
and Production
Dene Taylor, SPF-Inc.
UV LED Measurement-
7PM 9PM
Presentation & Working Discussion
with NIST
Design Enabled by UV + EB
Technology- 2 PM 4 PM
The Decorative and Functional
Finishing Possibilities with UV-Cured
Powder Coating
Michael Knoblauch, Keyland Polymer
Opportunities for Functional Design
Using Physical Vapor Deposition
and UV Curable Coatings
Jason Eich, Red Spot
Empowering Design & Product
Development with Additive
Manufacturing
Zehavit Reisin, Stratasys CW
TECHNICAL CONFERENCE
TRACK B
SPECIAL SESSIONS
TRACK C
SPECIAL SESSIONS
TRACK D
Exhibit Hours
Monday, May 12: 10AM - 6PM
Tuesday, May 13: 10AM -6PM
Wednesday, May 14: 10AM - 2PM
24-26 RadTech 0414.indd 26 4/1/14 4:31 PM
Untitled-1 1 1/23/13 9:27 AM
FEATURE
Kerry Pianoforte, Editor
O
ver the past several years, both commercial and con-
sumer demand for environmentally-friendly products
has been increasing. As more regulations come to pass,
consumers of paints and coatings are becoming more aware of
the advantages of using greener products.
The move to use low- and zero-VOC coatings is being
driven by both environmental regulations and increased con-
sumer awareness.
At the forefront of regulatory issues is Californias South
Coast Air Quality Management District (SCAQMD). The
SCAQMD develops, adopts and implements an Air Quality
Management Plan for bringing the area into compliance with
the clean air standards established by national and state govern-
mental legislation. SCAQMD is one of the nations most strin-
gent regulatory bodies on paint and coatings emissions and is
considered a bellwether for national air quality actions.
Another major player in the push for more environmentally-
friendly products is The U.S. Green Building Councils (USGBC)
LEED (Leadership in Energy and Environmental Design) initia-
tive. Throughout the past several years LEED has continued to
gain momentum. In fact, at the end of 2013 it launched Leed
v4, the newest version of the LEED green building program.
Developed by the USGBC, LEED has revolutionized the market-
place since 1998 as the worlds benchmark for the design, con-
struction and operation of high-performance green buildings.
Coatings manufacturers look to low- and zero-VOC
products as a key driver for their business. Global Industry
Analysts (GIA) recently released a trend report on latex coat-
ings. According the report, growing demand for low-VOC
coatings drives the market for latex coatings. The market for
Paint manufacturers look to low- and zero-VOC technologies to drive growth.
Low- and Zero-VOC
Paint Technology
28-32 VOC 0414.indd 28 4/1/14 8:53 AM
TEGO Dispers
Adding Advantages
Evonik is the leading supplier of specialty chemicals worldwide, and our TEGO brand products
provide the competitive edge your coatings need. The TEGO Dispers wetting and dispersing
additives promote pigment wetting and stabilization and thus prevent floating, flooding and
settling of pigments. Additionally, this product line provides low viscosity and maximum color
strength to most all systems. Boasting nearly 200 products in the overall portfolio, TEGO
Dispers is yet another line that adds value to your products. TEGO Adding Advantages. www.tego.us
48-02 DISPERS ad 8.25x10.75_12 2012_end.indd 1 05.12.2012 15:40:43 Untitled-1 1 3/4/14 9:17 AM
FEATURE Low- and Zero-VOC
latex coatings is projected to witness strong growth driven by
increasing awareness about health hazards of VOC containing
paints and coatings, and rising demand for environmentally
friendly paints.
Latex is a milky emulsion of plant extracts comprising pro-
teins, resins, starches, alkaloids, among others. Latex coatings
or water emulsion coatings include various thermoplastic res-
in particles, covered by an emulsifer for keeping the particles
separate in the liquid phase. Growing demand for paints and
coatings containing low VOCs and implementation of stringent
environment and health safety regulations related to VOC are
projected to drive market growth. Characteristics such as low
odor, and zero-VOC content make latex coatings especially suit-
ed for industrial maintenance applications.
In 2013, our revenue from eco-premium solutions in-
cluding low and zero-VOC products was almost $5 billion,
or 24 percent of our total revenue, said Andr Veneman, cor-
porate director for sustainability & HSE at AkzoNobel. Eco-
premium solutions are a fundamental driver of our strategy
for creating more value from fewer resources and we continue
to measure the proportion of revenue that they generate. Our
2015 target is to achieve 30 percent of revenue from eco-pre-
mium solutions.
Benjamin Moore is committed to developing the most envi-
ronmentally safe and sustainable portfolios in the industry. In
fact, we were the frst to market with a true zero VOC prod-
uct, Natura, in 2008, said Kelly Sinatra of Benjamin Moore.
Today, we are transitioning many of our premium products to
zero VOC.
Lower VOC coatings are at the heart of AkzoNobels port-
folio of coatings products. A few examples of the companys
low- and zero-VOC coatings products include the Dulux
Ambiance range of decorative paints, which was launched
in China last year; Sikkens Autowave 2.0, a low-VOC wa-
terborne basecoat with best-in-class color and application
performance that was recently introduced to the vehicle re-
fnish segment by its Performance Coatings business; and
Interplate Zero, an advanced, patented, water-based IMO
PSPC-compliant zinc silicate shop primer for the marine seg-
ment with zero-VOCs, which is reducing the volume of VOCs
emitted in shipyards globally. All of these products along
with AkzoNobels broader eco-premium solutions portfolio
is helping to improve our customers environmental profle
and productivity, added Veneman.
Benjamin Moore offers zero VOC products in both our
premium and professional segments, said Sinatra. Within our
premium segment Natura is zero VOC but in 2014 we are tran-
sitioning the majority of our premium products to zero VOC.
Benjamin Moore recently launched its newest product,
Benjamin Moore Natura Renew, the first premium, bio-re-
newable paint with zero emissions. Natura Renew is highly
durable and plant-based, the first of an entirely new class
of innovative, eco-friendly paint, the company reported.
Natura Renew is now available at Benjamin Moore retail-
ers in the Pacific Northwest and will roll out nationwide
later in 2014. Through Natura Renew, Benjamin Moore is
catering to consumers in the growing LOHAS (Lifestyles
of Health and Sustainability) U.S. market, which includes
goods and services related to the environment, health, so-
cial justice and sustainable living. This market is estimated
to be $290 billion, of which $100 billion is spent on green
building. Research shows that one in four adult Americans
is part of this group, making it ripe for innovative products
and consumer goods.
Benjamin Moore is excited to continue our history of pio-
neering products with this launch of the frst-ever, premium
paint product made with bio-renewable materials and zero
emissions, Mike Searles, president and CEO of Benjamin
Moore & Co. said in a press statement. The size and growth
of this market shows that greener, more sustainable products
matter to consumers, interior designers and architects. With
Natura Renew, were able to offer these discerning custom-
ers an authentically sustainable paint without compromising
performance, color and durability. This sort of breakthrough
innovation, delivered through our network of independent
dealers, is the hallmark of Benjamin Moore.
Natura Renew, which contains up to 40 percent bio-renew-
able materials, is an extension of Natura, Benjamin Moores
most sustainable and eco-friendly paint. Natura Renew delivers
zero emissions, offers easy application and is both durable and
Looking for new partners
with blue sky ideas?
Servicing the Paint and Coatings Industry
with unique silicone building blocks
Innovative Silicones for
your Technology
Innovative and
Customized Products
Optimum Performance
Excellent Customer Service
Siltech Corporation
225 Wicksteed Avenue
Toronto, Ontario
Canada M4H 1G5
Tel: (416) 424-4567
Fax: (416) 424-3158
www.siltech.com
28-32 VOC 0414.indd 30 4/1/14 8:53 AM
Untitled-5 1 4/1/14 4:00 PM
FEATURE Low- and Zero-VOC
washable for a long-lasting fnish. Available in thousands of col-
ors with an eggshell and semi-gloss fnish, it was developed in
partnership with DSM, a global leader in sustainability and bio-
renewable science. Natura Renew is the frst product to market
with a low odor, zero emission paint made with plant-based re-
newable ingredients.
PPG Industries offers a number of low-- and zero-VOC prod-
ucts, including PPG Architectural Coatings products,PPGPitt-
Glaze WB1, SPEEDHIDE zero and Pure Performance. PPG
Pitt-Glaze WB1 provides maximum protection and service life
in high-traffc areas. With its low-VOC content and low-odor,
this waterborne acrylic epoxy is ideal for use in renovation and
new construction of commercial and institutional facilities and
ensures the service needed to avoid facility disruptions, the com-
pany reported. There is no mixing or measuring necessary and
has an unlimited pot life.
PPG SPEEDHIDE zero Paint is PPGs professional line of
zero VOC interior latex base paints that not only allows users
to meet green specifcations, but provides outstanding durabil-
ity, ease of application and good hide and coverage on the job.
Speedhide zeros low odor allows painters and maintenance
professionals to paint in occupied spaces with very little disrup-
tion to everyday activities.Speedhide zeropaints meet the LEED
VOC standards and complies with MPI, GREENGUARD and
the Collaborative for High Performance Schools Standard.
PPG Pure Performance zero-VOC paints low-odor formula
is ideal for schools, hotels, hospitals, offce buildings, retail spac-
es, home residences, and more.
Applications
Low- and zero-VOC products are most sought after in interior
applications. Specifcally, in residential homes it is usually chil-
drens rooms or family rooms, said Sinatra. In professional
areas, Benjamin Moore offers Ultra Spec 500, a zero-VOC paint
designed to make a job go smoothly via outstanding application
properties and excellent durability. Opportunities in the hospi-
tality, recreational, educational and retail segments are where
this product is the ideal choice.
Today our R&D efforts go beyond just zero-VOCs, add-
ed Sinatra. We have focused our attention on emissions and
bio-renewable technologies. In fact, we recently introduced
the frst premium bio-renewable product with zero emissions,
Natura Renew.
AkzoNobels sales forecasts show that the balance of growth
is shifting. First observed last year, we see increased growth
in waterborne wall paint products in all regions globally, said
Veneman. With regards to our Decorative Paints products,
we are introducing reformulated products with signifcantly
reduced and virtually zero-VOC content. This reduction trend
will continue in the future. Our Performance Coatings business
sees increasing demand for low and zero-VOC products from
the transportation and building segments.
Driven by customer, market and societal needs, more
than two-thirds of our RD&I investments ($516 million in
2013) is channeled towards producing environmental in-
novations in the form of new and improved products, new
and cleaner or lower footprint processes, and customer ap-
plications with less environmental impact, said Veneman.
Our research and development efforts are focused on fur-
ther VOC reduction, lowering other emissions that impact
the planet and reducing embedded carbon. The introduction
of new technologies such as water in oil and improvements
in water-borne products have already led to a reduction in
average VOC per liter of 20 percent from 2009 to 2012. We
continue to push for further reductions in this area from both
new technological innovation and market education a real
challenge in some markets.
Embedded sustainability is a core component of our com-
pany strategy, said. Our focus is on generating more value
from fewer resources, as part of our Planet Possible sustainabil-
ity strategy. To implement this, we are working internally across
functions and externally with suppliers and customers on spe-
cifc focus areas such as VOC reduction, eco-premium solutions,
packaging/end-of-life and own operations. CW
What is LEED?
LEED, or Leadership in Energy and Environmental Design, is a green building certifcation program that recognizes best-in-class
building strategies and practices. To receive LEED certifcation, building projects satisfy prerequisites and earn points to achieve
different levels of certifcation. Prerequisites and credits differ for each rating system, and teams choose the best ft for their project.
Each rating system groups requirements that address the unique needs of building and project types on their path towards
LEED certifcation. Once a project team chooses a rating system, theyll use the appropriate credits to guide design and opera-
tional decisions.
There are fve rating systems that address multiple project types: Building Design and Construction, Interior Design and Con-
struction, Building Operations and Maintenance, Neighborhood Development and Homes.
Each rating system is made up of a combination of credit categories.
Within each of the credit categories, there are specifc prerequisites projects must satisfy and a variety of credits projects can
pursue to earn points. The number of points the project earns determines its level of LEED certifcation.
LEED certifcation is recognized across the globe as the premier mark of achievement in green building.
For more information go to www.usgbc.org/leed.
28-32 VOC 0414.indd 32 4/1/14 8:53 AM
FEATURE
Bob Ruckle and Tom Seung-Tong Cheung, Siltech Corp.
Introduction
Fluoroalkyl modifed silicones have been available for many
years. Offering additional properties over simple polydimeth-
ylsiloxanes, these have found utility in coatings for slip, COF,
mar resistance, stain resistance, lubricity, hydrophobicity and
oleophobicity.
Regulatory and safety concerns over perfuorooctyls per-
sistence in the environment have put pressure in recent years
on these systems1. In general, chemical manufacturers have re-
sponded with shorter chains to obtain the unique properties of
fuoroalkyls while eliminating this environmental concern.
Fluoroalkyl silicones used in this study are based on a three-
carbon chain and so are not affected by current regulatory actions.
In this paper, we have modifed some coatings systems with
our fuoroalkyl silicones and examined the effect on the cured
flm properties.
Experimental and Methodology
The overall design is to evaluate multiple fuoroalkyl silicones
in fve coating systems; a two part solventborne heat cured ure-
thane system, a UV cured urethane acrylate system, a UV cured
epoxy acrylate, a cationic epoxy UV formula and a commercial
paint to examine the effects of these products in broad strokes.
To synthesize the fuoroalkyl silicone materials used here-
in, several silicone backbones were modifed with fuoroalkyl
alone; fuoroalkyl and polyether; or fuoroalkyl and alkyl using
well known hydrosilylation procedures.
The fuoroalkyl silicones designated as FA 1, FA 2, FA 3, FSE
1 and FSE 2 are primary hydroxyl functional and can therefore
react with the PU system. The material designated as FA 3ACR
is an acrylate ester analogue of Sample FA 3 and can therefore
react into the UV cured acrylate system.
The FS 1 and FS 2 additives offer a high (44%) and a low
(14%) CF2 content material for comparison. Likewise the FA
1, FA 2, FA 3 series offers CF2 contents at low, medium and
high for comparison. FA 3 ACR will show the effect of reacting
when compared to FA 3.
The FPE 1 and FPE 2 have very low CF2 contents and going
into the study we expect them to offer little in terms of slip or
mar and stain resistance. Likewise the FA 4 can be compared
to FA 3 and FS 2 to see the impact of including CH2 content.
A series of non-PFOS fuoroalkyl silicones will be examined in UV cured coatings flms
for their impact on coatings properties such as appearance, COF reduction, and mar,
stain and fngerprint release. Both reactive and non-reactive fuoroalkyl silicones
will be examined. Earlier results of reactive silicones in flms have shown interesting
results on stain release and the hope is that the fuoroalkyl group will enhance these
properties in particular.
Incorporation of
Fluoro-Silicones in
Coatings Films and the
Resulting Properties
33-42 Siltech FEATURE 0414.indd 33 4/1/14 10:32 AM
FEATURE Properties of Fluoro-Silicone Modifed Films
TABLE A: FLUOROALKYL SILICONE INFORMATION
Procedures
IN SYSTEM I, a solventborne 2 part heat cured polyurethane
is modifed with various fuoroalkyl silicones at 1% use level
and evaluated for appearance, slip, mar resistance, and stain
resistance.
TABLE B: FORMULATION OF SYSTEM I, A 2K SB/PU
FORMULATION

Preparation of System I: The fuoroalkyl silicone was added to
the A side at 1% of the total weight. Part A and B were mixed
in the ratio above. Five minutes later a 1 mL sample was drawn
down on an aluminum panel with a #10 wire wound rod. The
panel was heated to 110C for 1 hour and then cooled/condi-
tioned in ambient for two hours before testing.
IN SYSTEM II, a UV cured urethane acrylate formulation was modifed
with various fuoroalkyl silicones (FAS) at 1% use level and evaluated.
TABLE C: FORMULATION SYSTEM II, A UV CURABLE
URETHANE ACRYLATE SYSTEM

Preparation of System II: 0.5 ml of the coating above is drawn
on a 4X6.5 white Leneta Chart paper with a #5 wire wound
rod. The wet flm was immediately cured in a UV box using a
15 watt UVP bench lamp with two long-wave tubes. The entire
panel was exposed to the UV tubes at a distance of 3 from the
tubes for one hour.
IN SYSTEM III, the epoxy acrylate coatings prepared were
based on adding the FAS additive at 1% level into the resin
manufacturers starting formulation.
TABLE D: FORMULATION OF UV CURABLE EPOXY
ACRYLATE SYSTEM
Each sample is drawn down on a Leneta paper using a wire-
wound rod #10 to create a 1 mil thickness coating. That flm
was then cured for at least 1 hour in a 10 mW/cm2 UV box.
IN SYSTEM IV, an in house, all silicone epoxy resin based cat-
ionic UV epoxy cured system uses a cycloaliphatic epoxy sili-
cone (Silmer EPC E9 from Siltech) with the relevant percentage
of FAS (0.2%, 0.5%, 1%, 3%, 5%) added, along with 0.5%
UV9380C by Momentive (a cationic catalyst for UV curing.)
Formulations were as follows:
TABLE E: FORMULATIONS OF SYSTEM IV CATIONIC UV
EPOXY SILICONE WITH VARIOUS FAS ADDITIVES
The above formulations are mixed, and then drawn down
on Leneta paper in a 1 mil thickness coating using a wire-wound
rod #10. Each paper is then placed in a 10 mW/cm2 UV box for
1 hour to cure, and then kept at room temperature for at least
one day before testing.
IN SYSTEM V, commercial Behr 1050 fat white paint was ob-
tained from a retail store and the fuoroalkylsilicone samples
were post-added. After thorough mixing, each paint sample
was drawn down on Leneta paper in a 1 mil thickness coating
using a wirewound rod # 10. Each paper is allowed to dry at
ambient conditions for approximately seven days before testing.
Stain Resistance ASTM D3450
For Systems I, II and III: one drop of test fuid stain was care-
fully applied to the test surface. Creation of an indentation was
avoided when using a marker or pen because this would reduce
the rub testers effectiveness. The solution was allowed to re-
main for one hour before being wiped with paper towel. Any
staining is observed and recorded from 1-10 (1 being the worst,
and 10 being completely clean.) Next a Sutherland 2000 rub
tester is used to wipe the stain with a Kimwipe saturated with
water for 25 cycles (50 wipes) at 84 rpm. The remaining stain is
evaluated qualitatively again from 1-10.
System IV & V differed in that only 42 rubs were used on the
rub tester and a 64:1 diluted solution of commercial cleaner was
used instead of water.
Test fuids used: Blue pen ink, black marker ink, silicone pig-
ments (by Dispersion Technologies Inc. and Smooth-On Inc.,)
black sharpie ink, red sharpie ink, graphite pencil, printer ink,
crayon, and pencil crayon.
Finger Print Resistance
Finger print resistance was determined by visual inspection of
fnger imprints remaining on the panel surface after gentle press-
ing and rubbing with fngers. A score of 10 is the best, which
represents absence of fnger prints, and 0 is the worst.
Gloss
Gloss is measured with a BYK-Gardner 60 micro-glossmeter.
Gloss value is directly recorded from the micro-glossmeter dis-
play. 0 is the lowest possible score.
Mar Resistance
First, the initial 60 gloss is measured using a BYK-Gardner
60 micro-glossmeter. The gloss value is read directly from the
micro-glossmeter display. Afterwards, the sample is rubbed for
500 rubs at 84 rpm using a 4 lb test block attached to a nylon
scrubbing pad. A fnal 60 gloss value is recorded again. Mar
resistance is quantifed by percent remaining gloss after rub-
bing. Qualitative scores are also recorded from 1-10. (10 is the
best). For low gloss paint sample, only the qualitative scores
are collected.
Coeffcient of Friction
Slip was measured with ChemInstruments Coeffcient of Friction
-500. (Test speed: 15 cm/min; travel length: 15 cm; Sled weight:
200 grams. The Sled surface is covered with ASTM-specifed
rubber). Static coeffcient of friction was directly obtained from
the equipment, representing the ratio of the horizontal compo-
nent of the force (required to overcome the initial friction) to
the vertical component of the object weight. Dynamic (Kinetic)
coeffcient of friction was also directly obtained from the equip-
ment, representing the ratio of the horizontal component of the
force (required to cause the object to slide at a constant velocity)
to the vertical component of the object weight. The greater the
value, the higher the friction is for the substrate.
Results
System I: Two part solvent borne polyurethane (2k SB/PU)

TABLE G: STAIN RESISTANCE OF 2K SB/PU SYSTEM WITH
1% FLUOROALKYL SILICONE
GRAPH 2: STAIN RESISTANCE OF 2K
SB/PU SYSTEM WITH 1% FAS
GRAPH 1: FILM PROPERTIES OF 2K SB/
PU SYSTEM WITH 1% FLUOROALKYL
SILICONE
TABLE F: FILM PROPERTIES OF SYSTEM I, A 2K SB/PU
COATING WITH 1% FLUOROALKYL SILICONES
Summary of System I 2K Heat Cured SB/PU coating system
1. The samples prepared with FA 3ACR and FA 1 have some fsheyes, indicating incompatibility. Defects from FA 1, with its
highest CF2 content, are not surprising. But FA 3 ACR causing defects, especially since FA 3 was defect free, is surprising.
2. FA 3, FA 2 and both FPE fuoroalkyl silicones give smooth appearance with 2K SB/PU coating system.
3. The gloss of FPE 1 and FPE 2 samples remains unchanged over the control indicating that these are the most compatible spe-
cies used.
4. The coatings prepared with fuoroalkyl silicones all had reduced COFs and increased mar resistance. The surprisingly poor
performance of FA 1, FA 2 and FA 3 could be explained by their reacting into the PU flm which we have shown affects this
property.2
5. Stain performance is improved over the controls, but are similar in all additives. This property seems more dependent on
stain than type additive.
System II, a UV Curable Urethane Acrylate Coating System
TABLE I: STAIN RESISTANCE OF UV CURED URETHANE ACRYLATE COATING WITH 1% FLUOROALKYL SILICONE
TABLE H: FILM PROPERTIES OF UV CURED ACRYLATE COATING WITH 1% FLUOROALKYL SILICONE
Summary of System II - UV Urethane Acrylate
1. All of the coatings prepared with fuoroalkyl silicones had reduced COFs and increased mar resistance.
2. Gloss is reduced by all FS and FA types but not the FPE types, indicating a compatibility problem with FS and FA types.
3. Performance in stain resistance is similar in all.
4. FA 3ACR, FPE 1 and FPE 2 give relatively high ratings for gloss, mar and stain resistance.
5. FS 2, FA 4 and FA 3ACR give the best fnger print resistance. The better performance of FS 2 to FS 1 is surprising because the
latter has higher CF2 content and was expected to perform the best.
6. FA 4 - which has a balance of % silicone, %CF2, and %CH2 contents in the structure - gives a very good balance of properties.
System III: UV Curable Epoxy Acrylate Coating System

TABLE K: STAIN RESISTANCE OF UV CURED EPOXY ACRYLATE COATING TREATED WITH 1% FAS
TABLE J: FILM PROPERTIES OF UV CURED EPOXY ACRYLATE COATING TREATED WITH 1% FAS
Summary of System III - UV Epoxy Acrylate
1. Gloss and defects confrm the only fully compatible materials are the FPE types.
2. FA 3ACR, FPE 1 and FPE 2 again give relatively high ratings for gloss, mar and stain resistance.
3. FA 4 - which has a balance of % silicone, %CF2, and %CH2 contents in the structure - again gives a very good balance of
properties.
4. FS 2, FA 4 and FA 3ACR again give the best fnger print resistance.
System IV Cationic UV Epoxy Cured Silicone
TABLE L: FILM PROPERTIES OF SYSTEM IV CATIONIC UV EPOXY SILICONE WITH VARIOUS FAS ADDITIVES
System V: Flat Paint Treated with Various Fluoroalkyl silicones
TABLE M: STAIN RESISTANCE RATINGS
OF EPOXY SILICONE TREATED ITH
VARIOUS FAS
TABLE N: FILM PROPERTIES OF FLAT WHITE PAINT TREATED WITH VARIOUS FLUOROALKYL SILICONES
Summary of System IV - UV Epoxy Silicone
Silmer EPC E9
1. All tested FAS are compatible with the
tested silicone epoxy resin.
2. Stain resistance in all cases studied in-
creased as use level of FAS increased.
3. All FAS show improvements to mar resis-
tance. This mar resistance is seen at low
use levels and barely improved or some-
what lost at higher use levels. This is con-
sistent with our previous results.2
4. 60 Gloss is slightly reduced and no sur-
face defects are seen. More FAS does low-
er gloss more.
5. Only FS 1 with the highest CF2 content -
shows the dramatic lowering of COF that
one usually sees with silicone or fuoroal-
kyl additives.
Summary of System V - Flat Paint Treated with Various Fluoroalkyl silicones
1. Post-added Fluoroalkyl silicones have no signifcant effect on slip and gloss for fat paint but do affect mar and stain resistance.
2. Fluoroalkyl silicone FA 3 and FA 2 give the best overall stain resistance.
3. In most cases, 5% is more effective than 1%.
4. Except for FPE 1 and FPE 2, the Fluoroalkyl silicones are not compatible with this white fat paint.
TABLE O: STAIN RESISTANCE OF FLAT PAINT WITH VARIOUS FLUOROALKYL SILICONES
GRAPH 7: PROPERTIES OF FLAT PAINT WITH 1% AND 5% FAS
Overall Conclusions
The following results are charted as ++ for best results; + for moderate results; or - for no or very little improvement. Blanks
indicate that product/system was not tested.
One can see that the FPE type products are
always compatible resulting in few or no defects
or reduction in gloss and generally give good
improvements in the properties. The FS series,
which is the least soluble, gives good proper-
ties but often give defects and gloss reduction.
The FA (alkyl, fuoroalkyl) series are sometimes
compatible and generally give bet-
ter properties than the FPE type. In
particular fngerprint resistance is im-
proved with this type.
Using a similar analysis to look
at stain resistance in more detail, the
same overall conclusions are support-
ed. The compatible FPE type products
give good results, the FS fuoroalkyl-
silicones give good results but have
defect problems, and the FA alkyl fuo-
roalkyl type is often the best balance.
Worthy of more thought and experimentation is the consistently very good behavior of FA 3, FA 3ACR and FS 2 which have
a smaller amount of %CF2 than the other FASs studied. Going into the study, we expected the highest CF2 content materials to
provide the most slip, stain resistance and fngerprint resistance due to the lipophobic nature of perfuoroalkyl materials. That is
not the case in this study, the presence of CF2 groups helps this behavior, but maximizing the amount of CF2 is not the optimum,
in fact the best FAS additives have a little CF2 content and very high (80%) silicone content.
This observation may indicate that only a little perfuoroalkyl is needed, an important fact for cost considerations. CW
References:
EPA factsheet; Emerging Contaminants Perfuorooctane Sulfonate (PFOS) and Perfuorooctanoic Acid (PFOA), www.EPA.
gov, May 2012
Ruckle; Cheung, Proceedings of the Waterborne Symposium, 2013
WATER-BASED STAINS WAXY STAINS
I
n
d
u
s
t
r
y

N
e
w
s
BASF and Top Asian Universities
Establish Joint Research Network
BASF has established the research initia-
tive Network for Advanced Materials
Open Research (NAO) together with
seven leading universities and research in-
stitutes in China, Japan and South Korea.
The scientists aim to cooperate in devel-
oping new materials for a wide range of
applications. The initial focus is on prod-
ucts for the automotive, construction, de-
tergent and cleaners industries as well as
the water and wind energy industries.
The initiative is a further impor-
tant step in BASFs strategy to expand
global research activities, said Christian
Fischer, president Advanced Materials
and Systems Research. BASF plans to
conduct 50 percent of its research ac-
tivities by 2020 outside of Europe one
quarter in Asia Pacifc. BASF has also
launched similar initiatives around the
world, the Joint Research Network
on Advanced Materials and Systems
(JONAS) in Europe, as well as the
North America Center for Research on
Advanced Materials (NORA).
The Beijing University of Chemical
Technology, the Beijing Institute of
Technology, the Changchun Institute of
Applied Chemistry, Fudan University,
Hanyang University, Kyoto University and
Tsinghua University are participating in the
initiative. The researchers are being sup-
ported and advised by a scientifc commit-
tee comprising six independent professors
and scientists from BASF.
Open research activities like NAO
contribute to BASFs regional grow smart-
ly strategy to develop innovations in Asia
Pacifc together with and for our customers
in Asia and the world. Simultaneously, this
demonstrates the attractiveness of BASF for
young researchers in the region, said Karl-
Rudolf Kurtz, senior vice president, BASF
Research Representative Asia Pacifc.
The academic partners are not only
contributing their scientifc expertise in
material sciences, modeling and synthe-
sis methods, but are also introducing
ideas for interesting research approaches.
Besides their well-founded scientifc
knowledge, the BASF researchers also
possess the necessary experience in trans-
lating the research fndings into techni-
cally feasible solutions and identifying
which material properties are required
for different industries and applications.
The cooperation has a long-term fo-
cus, with ideas and projects developed
and established jointly by the partners.
The initiative is based on a spirit of
trusting cooperation, as well as open-
ness and the willingness to think and
move in new directions, said BASF re-
searcher Sbastien Garnier, located in
Shanghai, who heads the NAO research
network. With such diverse teams,
each partner benefts from the knowl-
edge of the other experts.
Initial research projects have already
been launched across the region and oth-
ers are in preparation. One example at
Hanyang University in South Korea is the
development of a modelling tool to predict
the aging properties of composite systems
used in the wind industry. A project cur-
rently in progress at Fudan University in
Shanghai is the development of novel coat-
ing systems based on hybrid materials.
Professor Limin Wu, Dean of the Institute
of Material Sciences of Fudan University,
said: The cooperation with BASF in the
network is enabling the researchers of my
working group to familiarize themselves
with the scientifc background of specifc
applications. At the same time, they are
gaining access to the most cutting edge
technologies. This type of research is gen-
erating powerful dynamics and great inter-
est among my colleagues and students.
Wacker and Chinese
Ministry Of Commerce
Reach Agreement for
Imported Poysilicon
Wacker Chemie AG and the Chinese Ministry
of Commerce (MOFCOM) have resolved
the issue of polysilicon exports to China. An
agreement to this end was signed in Beijing.
WACKER, for its part, undertakes not to sell
polysilicon produced at its European plants
below a specifc minimum price in China.
MOFCOM, in turn, will refrain from apply-
ing anti-dumping and anti-subsidy tariffs on
this material. The agreement takes effect on
May 1, 2014, and lasts until the end of April
2016. Appropriate schemes ensure that the
Munich-based chemical group can continue
to offer its polysilicon at standard market
conditions in China in the future. WACKER
and MOFCOM have agreed not to disclose
the contents and details of the agreement
. I am pleased that existing differences
concerning the prices for our polysilicon
exports to China have been successfully
resolved through dialogue, said WACKER
CEO Rudolf Staudigl in an initial statement.
The agreed solution is in the best interests
of both WACKER andChinas solar industry.
We can continue supplying our high-quality
material at competitive prices to our Chinese
customers, who need it to produce highly ef-
fcient solar modules. This agreement is an
excellent example of how conficting opin-
ions in trade issues can be amicably solved
through constructive discussions and nego-
tiations based on trust.
BASF Helps Launch
Robotics Team with $5,000
Donation
BASF presented a $5,000 donation to
Central Middle School in Ascension
Parish to launch a robotics team that
will compete in the FIRST LEGO
League (FLL). BASF is piloting the pro-
gram at Central Middle School with
the intent of forming additional teams
at other middle schools throughout
Ascension Parish. This is the latest ini-
tiative in the companys ongoing effort
to promote and improve science, tech-
nology, engineering and math (STEM)
education in schools. The company
also sponsors the FIRST Robotics
Competition (FRC) team of Ascension
Parish high school students based at
East Ascension High School. Employees
43-44 Indy News 0414.indd 43 3/31/14 3:26 PM
I
n
d
u
s
t
r
y

N
e
w
s
from the BASF Geismar site
will mentor the students on
the Central Middle School
team throughout the program.
Students who participate in the high
school Ascension Robotics team will
also support the junior-level team as
mentors, helping to develop a legacy
of students who are engaged in STEM
activities throughout Ascension Parish.
Robotics is an exciting feld that chal-
lenges students to combine academics
and creativity in team projects that have
a direct link to real-world industry ap-
plications, said Tom Yura, senior vice
president and manager of the BASF site
in Geismar, Louisiana. Helping to cre-
ate and mentor these robotics teams is a
great example of how industry can sup-
port STEM education and inspire the
next generation of scientists, research-
ers, inventors and innovators. FIRST
(For Inspiration and Recognition of
Science and Technology) is a multina-
tional non-proft organization that is
working to promote science, math, en-
gineering, and technology. FIRST pro-
vides students in grades K-12 with the
opportunity to discover the excitement
and rewards of science and technology
through exciting, mentor-based pro-
grams. In FIRST LEGO League, stu-
dents ages 9-14 work alongside adult
mentors to design, build and program
autonomous robots and create an inno-
vative solution to a real-world problem
as part of their research project.
Through BASFs continued support of
school-based initiatives like the creation of
the junior robotics team and the sponsorship
of the high school robotics program, our
students are able to gain hands-on knowl-
edge and experience in STEM, preparing
them to be ready for post-s econdary edu-
cation and a career, said Ascension Parish
Superintendent Patrice Pujol. It is through
the generous support of our business part-
ners like BASF that Ascension Parish Public
Schools stand among the top rated school
systems in the state of Louisiana.
Myriant Supplies Bio-
Succinic Acid to Oxea
Myriant Corp., a renewable chemicals
company, has supplied commercial quan-
tities of bio-succinic acid to Oxea, for use
in the production of bio-based, phthalate-
free plasticizers. The bio-succinic acid is
produced at Myriants plant located in
Lake Providence, Louisiana. Oxea is ex-
panding its broad product portfolio of
phthalate-free plasticizers with its new
bio-based Oxblue product line, address-
ing the demand for high-quality, high-
performing and affordable plasticizers.
Applications for Oxblue include fooring,
soft toys and adhesives and sealants.
Oxea has successfully launched
Oxblue to address the increasing health
and image concerns of end-consumers,
along with the industrys growing de-
mand for a sustainable and economical
solution with no compromise on per-
formance, explained Jacco de Haas,
global marketing manager Specialty
Esters at Oxea. CW
Protection of Trade Secrets-
It's Elemental
*TRADESECRETAUDITS *TRADESECRETVALUATIONS
*INNOVATIONPROTECTION *TRADESECRETLITIGATION
Let us help you protect your intellectual property
and manage your risks.
----------------------------------------------------------
300 West Ave. Ste. 1316; Austin, Texas 78701
(512) 472-8282. Email: info@technologylitigators.com
www.technologylitigators.com
Youve spent years developing your products. Where
would your business be if someone walked off with your
secret formula? Your client lists? Your confidential
business strategy?
At McDaniel and Associates, not only are we skilled in
protecting your trade secrets, but at the core of our business
are scientists who have long been involved in the specialty
chemicals industry. We understand the challenges specific to
our industry and can assist you in safeguarding and
defending the security of your most valuable assets.
Tech Lit:Layout 1 4/1/13 9:38 AM Page 1
43-44 Indy News 0414.indd 44 3/31/14 3:26 PM
S
u
p
p
l
i
e
r
s

C
o
r
n
e
r
Brookeld Introduces New Family
of RST Touch Screen Rheometers
Brookfeld has added three new in-
struments to its touch screen family of
rheometers: the RST-CPS Cone Plate
Rheometer, the RST-CC Coaxial Cylinder
Rheometer and the RST-SST Soft Solids
Tester Rheometer.
The RST Rheometers are unique be-
cause they operate in both controlled
stress and controlled rate modes and can
perform all of the following tests: vis-
coelastic modulus, yield stress, viscosity
vs. shear rate profle, thixotropy calcula-
tion, creep behavior, recovery after fow,
and temperature sensitivity. Every RST
Rheometer offers the widest torque range
available to handle the broadest range
of sample materials (500 to 1 million
dynecm). They provide versatility with
the largest range of shear rates and DIN
spindle geometries. The sturdy design of
the RST is ideal for use in R&D, working
in the QC lab or on the production foor.
Cappelle Pigments
Launches Yellow Hybrid
Pigments
Cappelle Pigments NV has launched a
new range of products called Ecopac.
This product range consists of four new
hybrid yellow pigments to replace in an
economical way lead chromates. The four
products (Ecopac Yellow 9914C-9915C-
9916C & 9917C) range from medium
yellow to reddish yellow with a high
opacity and color saturation. They exhib-
it excellent weather fastness properties,
according to the company. The pigments
are developed to be used in solvent-based
industrial and powder coatings. They can
also be used in car repair paints.
Ross New Cylindrical
Ribbon Blenders
Ross introduced a new line of Model 42C
Cylindrical Ribbon Blenders designed to
mix dry powders, wet granulations and
paste-like materials with densities up to
100 lb/cu.ft. Available in many sizes from
1/2 to 1,000 cu.ft. working capacity,
Cylindrical Ribbon Blenders can be built
for atmospheric, full vacuum or inter-
nal pressure operation. A full range of
standard and heavy-duty models are of-
fered. Uniform mixing and heating in the
Cylindrical Ribbon Blender is accom-
plished by a variable speed double ribbon
agitator driven by a gearmotor. Precisely
pitched inner and outer ribbons produce
a well-balanced axial and radial fow pat-
tern within the batch. Tightly-controlled
clearances between the horizontal agita-
tor and the cylindrical vessel further en-
sure thorough blending and promote near
complete discharge. Stainless steel 316
is the standard material of construction
with options for stainless steel 304, car-
bon steel and other alloys. The pictured
blender features Hastelloy C-276 prod-
uct-wetted surfaces, fanged nozzles with
spray heads for liquid introduction, air
purge and sampling nipples, RTD ther-
moprobe and a 6 knife gate discharge
valve. This particular unit is rated for full
vacuum and 150 psi internal pressure at
365oF. The vessel and 50-psi baffed jack-
et are ASME Code stamped and National
Board registered. On the driven end, the
ribbon shaft is sealed by a liquid-lubri-
cated double mechanical seal. A barrier
system for the seal is provided, comprised
of a three-gallon tank with cooling coil,
liquid level indicator and pressure gauge.
Evonik Offers Scratch
Resistant Auto Clearcoats
Evonik Industries has developed an
industrial-scale method for producing
silanemodifed binders for automotive
fnishes. The advantage of these silane-
modifed binders: silane groups increase
crosslinking density, making it possible to
create automotive fnishes that are fexible
yet harder, leading to improved scratch
resistance. The basic concept behind the
new technology was already known:
modifying classic binders with silanes
noticeably improves the binder proper-
ties. This also applies to the polyurethane
binders typically used for automotive fn-
ishes. Up to now, however, production of
silane-modifed polyurethane binders has
been so complex and expensive that these
products have only been made on a small
scale for applications such as high-perfor-
mance adhesives. For more general uses
and for large-scale applications such as
automotive fnishes, however, there sim-
ply has not been enough available.
The breakthrough came when the spe-
cialty chemicals company developed its
own manufacturing process for the silyl
isocyanate IPMS, or (3-isocyanatopropyl)
trimethoxysilane. It is the critical building
block for producing silane-modifed bind-
ers. Evonik has been producing IPMS in
a new facility in Marl (Germany) since
mid- 2013. Ulrich Ksthardt, head of
the Coatings and Additives business unit
at Evonik, said: With the new facility,
Evonik creates its access to IPMS and to a
new group of customized, silane-modifed
binders. By using IPMS and selecting the
right additional raw materials, Evonik
can adapt coating binders to the needs
of its customers. In addition to improved
scratch resistance, the new systems are
just as resistant to chemicals and the el-
ements as traditional two-component
polyurethane coatings. Plus, silane-mod-
ifed binders are completely compatible
with two-component polyurethane coat-
ings and signifcantly improve their prop-
erties. For car manufacturers, that means
being able to use their usual production
lines for applying coatings that contain
the innovative binder. Selected automak-
ers have already taken the frst steps to-
ward approving clear fnishes that have
been modifed in this way.
Hans Grlitzer, who works in the
Coatings and Additives Business Unit at
Evonik as head of business development
in the Crosslinkers Business Line, be-
lieves the new technology has even more
potential: We aim to open up access to
silane-modifed binders for other appli-
cations too. CW
45 Suppliers Corner 0414.indd 45 3/31/14 3:27 PM
P
e
o
p
l
e
Specialty Polymers Inc., has hired
Kimberly Koenig as the companys new
Product Manager. In her role as Product
Manager, Koenig will be managing the
companys product lines, technical pre-
sentations and product campaigns. She
will be responsible for sales and distribu-
tion technical support on the East Coast
and Midwest as well.
Koenig worked for 10 years as an
applications chemist and account man-
ager at Cook Composites and Polymers.
She spent seven years at Nexeo where
she worked in technical sales support.
Koenig graduated from the University
of Wisconsin River Falls with a degree
in Chemistry.
PolyOne Announces
Personnel Changes
PolyOne Corporation announced that
its Board of Directors has appointed
Robert M. Patterson, president and
chief executive offcer, effective May
15, 2014. Patterson succeeds Stephen
D. Newlin who will retire as president
and CEO and remain executive chair-
man of the PolyOne Board of Directors.
Patterson has also been nominated
for election to the PolyOne Board of
Directors at the 2014 Annual Meeting
of Shareholders. Patterson currently
serves as executive vice president and
chief operating offcer, where he is re-
sponsible for developing and executing
the annual operating plans and strategic
plans to drive growth in revenue, gross
margin and operating income.
Patterson joined PolyOne in 2008 as
senior vice president and chief fnancial
offcer, where he was responsible for
global treasury, planning, M&A, ac-
counting, internal audit functions, and
investor relations. He also directly over-
saw PolyOnes growth initiatives in Asia,
leading to record proftability in 2013.
In 2012, he was promoted to his current
position as executive vice president and
chief operating offcer, where he has led
growth in each of the companys busi-
ness segments. Before joining PolyOne,
Mr. Patterson served in leadership roles
at Novelis, Inc., and SPX Corporation,
after starting his career at Arthur
Andersen LLP.
LORD Corporations Meyer
Elected to AIA Supplier
Management Councils
Board of Managers
LORD Corporation announced Steve
Meyer, director of Global Sales, Aerospace
& Defense, has been appointed to the
Supplier Management Councils (SMC)
Board of Managers of the Aerospace
Industries Association (AIA). Meyers
experience spans more than 25 years in
the aerospace and defense industry. His
training and background with the United
States Army, Boeing, Lockheed Martin
and now LORD Corporation provide
unique insights into supply chain chal-
lenges with a particular focus on customer
demand for both commercial and military
platforms. SMC is a unique forum where
prime contractor company representatives
and suppliers come together to discuss
supply chain issues and develop solutions.
Its mission is to integrate and focus the
collective capabilities of the aerospace and
defense supply chain, in order to exert
unique infuence in the formation of strat-
egy, policy and regulations that enable the
U.S. aerospace and defense industry to
successfully compete in the global market,
be proftable and strengthen its position as
a world leader. AIA is the premier industry
trade association representing the nations
principal aerospace and defense manufac-
turers. AIA represents the nations lead-
ing manufacturers and suppliers of civil,
military, and business aircraft, helicopters,
unmanned aerial systems, space systems,
aircraft engines, missiles, materiel, and
related components, equipment, services,
and information technology. Today, more
than 300 major aerospace and defense
companies and their suppliers are mem-
bers of the association, embodying every
high-technology manufacturing segment
of the U.S. aerospace and defense indus-
try. I am honored to join the SMC Board
of Managers, said Meyer. I believe in the
mission of AIA and look forward to work-
ing with customers and suppliers through-
out the aerospace and defense supply
chain to further advance SMCs goals
and objectives and expand its outreach
activities. Meyer is joined in his involve-
ment at AIA by LORD chairman Rick
McNeel, who serves on the AIA Board of
Governors and additional colleagues who
serve on AIA committees. CW
Specialty Polymers Inc. Hires New
Product Manager
46 People 0414.indd 46 4/1/14 10:51 AM
M
e
e
t
i
n
g
s
April 15 - 16, 2014
Powder Coating 202 - Optimizing Your
Powder Coating Operation with Lab
Phone: 936-597-5060
Website: www.powdercoating.org
April 28 - 29, 2014
Hybrid Latex Systems
Location: University of New Hampshire,
Durham, NH
Contact: Emulsion Polymers Consulting
and Education, LLC
Phone: 603-742-3370
Website: www.epced.com
Email: info@epced.com
May 6 - 7, 2014
Powder Coating 101 - Basic Essentials
with Lab
Location: Houston, TX
Phone: 936-597-5060
May 12 - 14, 2014
RadTech 2014
Location: Hyatt Regency OHare,
Rosemont, IL
Contact: RadTech International North
America
Phone: 240-497-1242
Website: www.radtech.org
Email: uveb@radtech.org
May 13 - 15, 2014
JEC Americas 2014 turns into a
Mega Event
Location: Georgia World Congress
Center, Atlanta, GA
Contact: Thierry-Alain TRUONG
Email: truong@jeccomposites.com
May 13 - 15, 2014
The 4th Indonesia International
Coating, Paint, Equipment &
Technology Exhibition 2014
Location: JIExpo Kemayora,
Jakarta-Indonesia
Phone: +62 - 21 - 5435 8118
Email: info@gem-indonesia.com
May 14 - 16, 2014
Coating Expo Vietnam 2014,
International Coating, Pigment and
Ink Exhibition and Conference
Location: Ho Chi Minh City, Vietnam
Website: www.incoating.com
Email: syh90213@163.com
May 18 - 21, 2014
Southern Society for Coatings
Technology 2014 Annual Technical
Meeting
Location: Marriott Hilton Head Resort
& Spa, Hilton Head, SC
Contact: SSCT
Website: www.ssct.org
May 18 - 21, 2014
2014 PCI Annual Meeting
Location: San Destin, FL
Phone: 936-597-5060
May 19 - 23, 2014
Missouri S&T Introduction to Paint
Formulation
Location: Rolla, MO
Contact: Catherine Hancock
Phone: 573-341-4419
Email: cemv26@mst.edu
Email: coatings@mst.edu
Website: coatings.mst.edu
June 2 - 5, 2014
Core-Shell Latex Particles -
Fundamental Aspects of Morphology
Control
Location: University of New Hampshire,
Durham, NH
Contact: Emulsion Polymers Consulting
and Education, LLC
Phone: 603-742-3370
Website: www.epced.com
Email: info@epced.com
June 3 - 4, 2014
Sink or Swim Technical Symposium
A Century of Innovation
Location: Cleveland Airport Marriott
Contact: Ron Emser
Phone: 216-731-5213
Email: Ron@ClevelandCoatingsSociety.org
Website: www.clevelandcoatingssociety.org
June 10 - 11, 2014
Powder Coating 101 - Basic Essentials
with Lab
Location: Jackson, MI
Phone: 936-597-5060
June 16 - 19, 2014
Argenpls 2014 - XV Exposicin
Internacional de Plsticos
Location: Centro Costa Salguero - Av.
Rafael Obligado s/n Buenos Aires,
Argentina
Contact:
Web: www.argenplas.com.ar/en
June 17 - 18, 2014
Powder Coating Summit
Location: Columbus, OH
Contact: Powder Coatings Institute
Phone: 936-597-5060
July 21 - 23, 2014
Missouri S&T Introduction
to Coatings Composition and
Specifcations
Location: Rolla, MO
Contact: Catherine Hancock
Phone: 573-341-4419
Email: cemv26@mst.edu
Email: coatings@mst.edu
Website: coatings.mst.edu
September 3-5, 2014
Asia Pacifc Coatings Show 2014
Location: Balai Sidang Jakarta
Convention Center, Jakarta, Indonesia
Contact:
Kez Chen
Tel: +44 (0) 1737 855 107
Email: kezchen@dmgeventsme.com
Website: www.coatings-group.com/
show/apcs/ CW
RadTech to be Held
May 12-14 in Rosemont, IL
47 Meetings 0414.indd 47 4/1/14 10:52 AM
Classifieds
Products & Services
Equipment for Sale
Blades
HIGH
SPEED
DISPERSERS
1-800-243-ROSS
www.dispersers.com
Scan to see
units in stock
for fast delivery.
Free Tag Reader:
http://gettag.mobi
CLASSIFIEDS CWM0414.indd 2 4/2/14 9:47 AM
Advertising Index
Company Name Page Phone Website
Alberdingk Boley 12 www.alberdingkusa.com
BASF Corporation 3, 25 800-231-7868 www.basf.com
Chemark Consulting 44 910-692-2492 www.chemarkconsulting.net
Evonik Industries 29 732-981-5346 www.tego.us
Evonik Industries 4 www.evonik.com
Hoffmann Mineral GmgH Cover 4 +49 (0) 84 31-53-0 www.hoffmann-mineral.com
King Industries 11 203-866-5551 www.kingindustries.com
McDaniel and Associates, PC 44 512-472-8282 www.technologylitigators.com
Phoseon Technology 27 503-439-6446 www.phoseon.com
Reichhold, Inc. 7 800-431-1920 www.Reichhold.com
Rico 9 330.723.4050 www.ricoequipment.com
Shamrock Technologies Inc. Cover 2 973-242-2999 www.shamrocktechnologies.com
Siltech Corporation 30 416-424-4567 www.siltechcorp.com
Specialty Polymers, Inc. 31 800-770-7523 www.specpoly.com
CLASSIFIEDS CWM0414.indd 3 4/2/14 9:47 AM
F
i
n
a
l

C
o
a
t
Blue Baller, a retro-styled motorcycle constructed by celebrated motorcycle builder Bill Steele took 2014 Bike of the Year honors
at the Easyriders Grand National Invitational Finals held February 8-9 in Columbus, Ohio. The unique bike features a shovelhead
motor, plenty of gleaming chrome and a stunning PPG silver-fake and candy-blue fnish.
With Blue Baller, Steele and his team at Bill Steeles Kustoms in Oakdale, Pennsylvania, chalked up their third win in the con-
test for this highly sought-after prize. This was Blue Ballers frst award. The bike was on display at the PPG SEMA exhibit last
November. Steele won Bike of the Year in 2009 with F-2 and in 2007 with Fascinatortwo outstanding bikes in their own
right, both sporting PPG paints.
Well known for his creative use of parts and materials, attention to details and imaginative paint schemes, Steele stayed with his
successful formula in building Blue Baller. The motorcycle was assembled with parts salvaged from other bikes. Shop metal master
Josh Hart shaped the pieces while Steele and painter Phil Williams tackled the bikes fnish.
Steele uses PPG products exclusively in his work. To achieve the paint scheme he envisioned for Blue Baller, Steele used an array
of PPG products including ONECHOICE SX1071 Etch Prime, ENVIROBASE High Performance ECP15 A-Chromatic Surfacer
and ECS25 A-Chromatic Sealer, DELTRON DBC DMD1687 Toner, DITZLER BIG FLAKE VM4421 and VM4402, Deltron
DC2000 Clearcoat, VIBRANCE COLLECTION RADIANCE II DMX 216 and DMX 220 Toners and Dyes and Deltron 4125
CERAMICLEAR.
At the same time that Blue Baller was winning at the Easyriders Grand National, another of Steeles bikes, the Honey Bagger
with its one-of-a-kind gleaming gold fnishwas drawing crowds at the annual V-Twin Expo in Cincinnati. Steele created the
Baggers unique look with Envirobase High Performance waterborne basecoat, OneChoice SX1071 Etch Prime, ECP15 A-Chromatic
Surfacer, ECS25 A-Chromatic Sealer and VC5200 Custom Clear from the PPG Vibrance Collection. CW
Bill Steeles PPG Painted Blue Baller
Named Easyriders Bike of the Year
50 Final Coat 0414.indd 50 4/1/14 10:53 AM
Untitled-1 1 11/12/13 12:02 PM Untitled-5 1 11/13/13 11:08 AM
Y
E
A
R
S
THANKS TO US ITS
ONLY THE SKY THAT
GETS SCRAPED.
Neuburg Siliceous Earth is a natural mixture of amor-
phous and cryptocrystalline silica and lamellar kaolinite.
Our high quality Aktit AM is the result of special thermal
treatment and additional surface functionalization. For
example in coil coating topcoats it can partially replace
titanium dioxide without negatively inuencing coverage
and weathering resistance. Furthermore, the scratch
resis tance is better and the mechanical properties like
hardness, elasticity and chemical resistance are retained.
A slight matting effect rounds off the properties prole.
We have the know-how. Use it.
FUNCTIONAL FILLERS FOR COATINGS
H
O
F
F
M
A
N
N

M
I
N
E
R
A
L

G
m
b
H

P
.
O
.

B
o
x

1
4

6
0

8
6
6
1
9

N
e
u
b
u
r
g

(
D
o
n
a
u
)

G
e
r
m
a
n
y
P
h
o
n
e

+
4
9

(
0
)

8
4

3
1
-
5
3
-
0

F
a
x

+
4
9

(
0
)

8
4

3
1
-
5
3
-
3

3
0
w
w
w
.
h
o
f
f
m
a
n
n
-
m
i
n
e
r
a
l
.
c
o
m

o
r

i
n
f
o
@
h
o
f
f
m
a
n
n
-
m
i
n
e
r
a
l
.
c
o
m
PLEASE VISIT US AT
THE AMERICAN COATINGS SHOW 2014
IN ATLANTA FROM APRIL 810, 2014,
GEORGIA WORLD CONGRESS CENTER,
BOOTH 2221
HM_1213_AZ_PetronasTowers_203x273_GB.indd 1 24.03.14 12:09
Untitled-2 1 3/24/14 9:58 AM

Coatings Word April 2014

Enviado por

Dados do documento

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Coatings Word April 2014

Enviado por

Direitos autorais:

Formatos disponíveis

Untitled-5 1 3/31/14 3:16 PM

Untitled-3 1 1/31/14 3:01 PM

by BASF, is a range of natural polyols

isocyanate crosslinkers, gives

is a platform of low VOC alkyd latex resins

is the natural selection.

Você também pode gostar