Purview

TM
Purview Brochure 2
It is all about the application. User
productivity and satisfaction and
business success depends on
applications that are available,
perform well, and are secure.
YOUR NETWORK CAN BE A STRATEGIC BUSINESS ASSET
Not too long ago, Enterprise networks were predominantly used to connect
employees, customers, students, patients and visitors to the Internet and local
resources (local applications, printers, etc.). Most of the applications used were
relatively common and simple - web browsers, Word, PowerPoint, email and other
local applications. The data network was important but not as critical as the phone
system. A loss of network connectivity was a major inconvenience, but did not
bring the business to a halt users were still able to use their local applications and
got most of their work done on their desktops and laptops.
Today, the performance and integrity of the network can make or break a business
and the users it serves. Enterprises are no longer limited by wires, corporate issued
desktops and laptops, location, time or even national borders. Todays enterprise
network is frequently accessed via Wi-Fi, typically by multiple non-enterprise
owned devices per user (smaller laptops, tablets and smartphones). Users are also
downloading and using applications and the hundreds of millions of web sites and
Cloud-based services with multi-media voice, data and video content - these users
are capturing, sending and downloading a vast volume and variety of content to
remote servers into and from the Cloud at incredible velocity. In some cases these
new applications become business-critical overnight.
These challenges drive the need for application visibility and control through
a pervasive architecture using Deep Packet Inspection (DPI) technologies at
unprecedented scale. Many solutions currently on the market, such as Network
and Application Performance Management (NPM, APM) solutions may ofer
visibility into the application but they are limited because they cannot provide
certain information such as application vs. network response time, they are not
able to provide control over the application, and are without complete context
of users, devices and locations. Solutions such as next generation rewalls, WAN
accelerators, application delivery controllers and Wi-Fi specic solutions rely
on funneling large amounts of trafc from across the network through a single
appliance (choke points) to overcome the scalability and/or cost challenges that
are typically associated with DPI in the enterprise IT infrastructure. Also, these
solutions tend to focus exclusively on IT operations.
PURVIEW
Network-Powered Application
Analytics and Optimization
With Purview the CIO and IT are
not only empowered to run the
business more efficiently but to
also provide valuable application
analytics to other organizations
within the company.
Purview Brochure 3
Beyond IT operations, this evolution also afects decisions at a fundamental
business level. With so much debate over the shift of technology budgets from
IT to other Line of Businesses (LoB) who are now directly dealing with their
Application Cloud providers, it may give the impression that IT and the network
is becoming less critical. That is far from the truth successful CIOs have started
to shift the bulk of their IT budgets from keeping the lights on to providing
application intelligence and business analytics aimed at growing the business.
Successful CIOs know that the sheer complexity and technical sophistication of
doing business today has shifted the equation from the information economy to
the innovation economy. Businesses will die or thrive based on how quickly they
gather business intelligence and respond to change.
Unfortunately IT often lacks the tools that can both improve IT operations and
provide visibility into the applications that are running the business and the trends
of business analytics until now.
Industrys First Solution That Bridges
Management and Analytics
Purview is a Network-Powered Application Analytics and Optimization solution
that captures and analyzes context-based application trafc to deliver meaningful
intelligence - about applications, users, locations and devices.
It is the industrys very rst and only patent pending - solution to transform the
Network into a Strategic Business Asset - by enabling the mining of network-
based business events and strategic information that help business leaders make
faster and more efective decisions. It does this all from a centralized command
control center that combines Network Management with Business Analytics, and at
unprecedented scale (100M sessions) and scope.
Purview allows IT operations to optimize the network for each and every
application, enhance security for those applications and provide data for business
analytics. This empowers IT to turn the network into a strategic business asset that
can now provide value to other lines of business, and it enables business innovation
powered by the network infrastructure.
Purview intelligence provides IT with the visibility and control of applications and
websites (including related sub-web sites) resident in all parts of the network, from
the wired or wireless edge all the way through the core and datacenter, as well as
application trafc from the Enterprise to the private Cloud, public Cloud or any
service on the internet.
Features of Purview
Purview is visually intuitive with drill down for increased granularity and has an open
API for easy ngerprint customization and integration with 3rd party products
Dashboard Application and bandwidth usage Within a specic period of
time, Purview easily displays the number of applications, bandwidth usage,
number of clients and number of ows.
A Massive and Customizable Signature Set With a library of more than
7,000 applications with over 13,000 ngerprints and growing, and the ability to
easily create your own ngerprint, Purview can identify virtually any application.
Intelligent Application Visibility Purview application identication uses
deep packet inspection (DPI) to provide a rich analytical framework and
Purview is a Network-Based
Business Intelligence Solution that
captures and analyzes application
trafc, providing context for better
decisions and increased revenue, at
unprecedented scale
and performance.
A native ow-based architecture
scaling to provide visibility
into millions of ows without
sufering performance limitations
of existing solutions.
The very rst and only Layer
7 product that bridges - IT
operations/security and applications
analytics/business intelligence.
Purview Brochure 4
granular controls for private (SAP, SOA trafc, Exchange, SQL etc.) and public
Cloud (Salesforce, Google, Email, YouTube, P2P, Facebook, Twitter, le sharing,
etc.) applications essential to your business. This enables IT and other Lines
of Business to determine which applications or websites are being accessed,
the consumed bandwidth and other statistics on business critical applications
versus non-business critical applications.
Network and Application Response Time Management Provides
network performance versus applications performance.
Proactive Security and Compliance Provides IT with the ability to
monitor and restrict application usage and website access based on specic
parameters. For example, a known web browser version that poses security
risks could be restricted.
Contextual Information with Depth and Granularity Associate
additional contextual information such as who, what, where, when and how
with
any application.
Unmatched Scale with Zero Performance Impact Custom CoreFlow2
ASICs (chipsets) embed the functionality within network hardware achieving
visibility into millions of ows without impacting performance.
Benets of Purview
Optimized Network Management for better user experience and security,
and Applications Analytics for better business intelligence:
Purview streamlines troubleshooting - When performance or other
issues are reported to the helpdesk it is often hard to tell if the issue is the
network, application, or server. Some helpdesks even create three trouble
tickets right from the start. Not knowing the root of a problem cause leads
to nger pointing and delayed resolution. Purview separates application and
network response times and reports them on a per-application basis or even
per user basis for each application. This allows IT to focus on the true problem,
eliminate nger pointing and quickly resolve the issue. In addition to nding
problems with specic applications, Purview also provides visibility into
what else is being used on the end-systems such as gaming, bit-torrent, bot
communication, VPN connections, etc. to further enable troubleshooting.
Help detect malicious applications or monitor security compliance -
With users easy access to so many applications and websites, including those
not provided by the organization, there is a need to understand whether
or not the applications in use on the network meet security requirements.
Purview allows you to understand what applications are in use and how
they are being used to understand if the right products are being supported.
Also by feeding application information to 3rd party Security Information
and Event Management (SIEM) products like the Extreme SIEM or Splunks
reporting product a more rigorous security compliance could be established.
Optimize network and server architecture to best support bandwidth
intensive applications - For large environments such as hospital campuses
using bandwidth intensive applications, Purview provides visibility into
application usage and from where the application is being used. By locating
servers closest to the largest user populations for those applications, network
Optimized resource utilization and
capacity management for business-
critical applications.
Troubleshooting and managed
application services.
Application trafc management.
Purview Brochure 5
bandwidth is freed up for other applications. One hospital used Purview
to analyze this trafc and relocate their time tracking server into the same
building as 90% of the users which freed up bandwidth for a new Video on
Demand application they were rolling out.
Ensure sensitive company data is not leaving the internal network -
Purview makes it very easy to ensure that company owned data from
company owned computers is not being backed up to an employees personal
cloud storage account (Carbonite, Dropbox etc.). Purview can show both
aggregate trafc views over time as well as optionally being able to show
individual user proles for personal cloud services.
Find Shadow IT or unapproved applications on the network - While not
all unapproved applications are a security risk, they can still impact IT. Purview
allows applications to be monitored to understand which applications are
in use that are not on the approved list. By understanding the type of users
who are using these applications and which applications they are, IT can then
start to see why they are being used. This allows IT to not only proactively
identify potential security risks, but to also help analyze whether the
approved applications are meeting the needs of the business, as compared to
unapproved ones.
Understand application usage and change management - As
organizations grow and change either organically, or through mergers
and acquisitions, changes are made in IT that will impact applications and
how they are being used. Purview allows the business to understand how
applications are being used to ensure that no applications are accidentally
decommissioned without a proper migration plan.
IT business planning - Purview enables planning of scheduled downtimes
for maintenance based on the biorhythm of the network, particularly in 24
X 7 environments. Purview shows exactly how the network is being used at
diferent times enabling easy and accurate planning for things such as when
to change out a switch or a server in the network. Downtime maintenance
planning can no longer be based simply on the number of people working
but also must be based on the trafc loads on the network and/or application
usage during the various days of the week or times of the month/year.
Enhanced user productivity - Using Purview to ensure optimized
performance leads to quicker application response times for users, reduced
service operations and higher user productivity. In one case Purview led to a
signicant improvement in application response time on a single application
that allowed the department to re-allocate two employees to diferent tasks.
Even though nobody had complained of slow performance users did notice
and comment that the application/network was faster.
2013 Enterasys Networks, Inc.
Introducing the industrys first solution that bridges
Management and Analytics
Network and application response
time management.
Provide application usage data for
compliance reporting.
Purview Brochure 6
Application Analytics and Business Intelligence Use cases:
Purview reduces unnecessary application churn - In many cases pressure
to replace existing business applications with more expensive applications
comes from performance problems with current applications. One healthcare
provider uses Meditech as one of their primary healthcare applications. This
application met the requirements of the hospital and much of the network
has been architected around it. With Purview, they are able to ensure it
is functioning to its fullest potential from both a performance and use
perspective. This application optimization eliminated user pressure to replace
it with more expensive alternatives.
Analyze application investments and ROI - Organizations make signicant
investments in applications to meet business needs. It is important to
understand the adoption and usage of these applications to ensure the
investment is maximized. For example, a university may invest a large
amount of money in the Blackboard classroom collaboration application.
Purview allows the business to understand if it is widely used by students and
professors, the amount of data being shared, whether or not they are using
other collaboration applications. This information allows businesses to use
resources to their fullest potential while meeting the needs of the users.
Monitor applications use to determine best practices - By providing
information with multi-dimensional context, Purview can help businesses
gure out best practices that should be applied around the company. For
example, if an organization determines that the more successful inside sales
group on the rst oor are big users of LinkedIn, Twitter and SalesForce on a
consistent basis, it may learn more and implement that groups best practices
in other parts of the sales organization.
Budget planning - In any network, for example a wireless network in a
dormitory, the applications in use, times of use, and bandwidth usage can be
monitored with Purview. This enables detailed capacity planning for budgeting
purposes and network expansion or even reduction.
Improved user experience at sports arenas and other public venues -
Many arenas and venues either provide public Wi- or are looking to provide
it. Purview allows management to understand the types of applications their
fans are using leading to an understanding of the type of information they
are looking for during the game or event. By understanding this information,
they are able to provide similar information right at the venue (such as on
the jumbotron) to all the fans, thus improving the customer experience. In
addition, this can lead to revenue generation by selling advertisements
within the arena to businesses where you can show user interest based on
applications and web sites visited.
Overall knowledge of network usage - Purviews analytical capabilities
make the unknown - known. Smart networks empower people to do the right
things. It lets people be creative and productive. It lets them learn things they
didnt know or think they could learn before. For example, a customer had
deployed a mobile app company wide. By using Purview, they were able to
see that there was signicantly more usage from iOS users than android. It
turned out that they had never sent out the email about the android version
and users simply didnt know it was available.
Make the Unknown become Known - Purview transforms seemingly
unrelated and detailed information into meaningful, business focused
Application adoption and ROI
Analyze customers application
usage prole and understand
your customers
Purview Brochure 7
intelligence This enables organizations to apply analytics to outperform their
peers and grow the business. For example, information that reports how people
ow through a campus, a venue or a mall with movie theatres - where they go
rst, how long they stay, what applications they use, what websites they visit,
and at what times of the day - this will help businesses make informed decisions
about services, products, stafng and ad placement, optimizing operations and
turning missed opportunities into connected mobile experiences.
Works Over any Network Not Just
Extreme-Based Switches
Purview deployment consists of an Extreme Networks CoreFlow2 enabled device
in the network, a software based correlation engine and OneFabric Control Center
(which includes NetSight). The correlation engine and NetSight can run either on
dedicated hardware appliances, or in virtual instances. Fingerprinted applications
are matched with Netow data and all of the other contextual information provided
by OneFabric Control Center such as user identity, user role, utilization, location
and device type, to provide an unprecedented granular view of the network without
impacting performance.
Uniqueness of the Extreme Purview
Bridging Management (for IT Operations & Security) with Analytics
(for BusinessOperations) The rst and only product in the market place
that empowers network operations people to optimize the network for
more efciency, more security and more productivity while also providing
the organization with business analytics and intelligence that increases end
user productivity and increased revenue all in a single, integrated tool that
provides contextual information with no overlay network.
Highly Pervasive, Scalable, and No Network Overlay Networks that have
already deployed K and S series switches are already ow-based and are ready
to start using Purview. For non-Extreme Networks networks or those not-
based on our CoreFlow2 switches, the Data Collection Hardware appliance can
be placed anywhere in the network. This allows end-to-end network visibility
with no performance degradation a single architecture for edge, distribution,
core, data center, and perimeter.
Contextual Information with Depth and Granularity Beyond the
application user, role, location, time, device provides details on the metadata
for each application ow Along with Mobile IAM Purview can provide detailed
contextual application ow on who is accessing the network/application,
where they are located, the device they are using, the time of day and much
more. Additionally Purview has a metadata view that allows the administrator
to drill down on an individual ow to provide very granular information about
that ow.
Open and Customizable Fingerprints Purview ngerprints are in XML
format so they can be easily created and edited. Purview ngerprints are
completely open and someone interested in developing or customizing
purview ngerprints can view and edit every ngerprint supported within the
product.
Simplied Integration with OneFabric Connect SDN API This means
that Purview can easily integrate with 3rd party applications. In fact, Purview
has already integrated and acts as a data broker for the Extreme Networks
SIEM product and Splunk software from Splunk, Inc.
More context and insight into who is
using what, when, where, how.
Deploy new applications that enable
more efcient business processes.
Deliver new revenue
generation services.
WWW.EXTREMENETWORKS.COM
http://www.ExtremeNetworks.com/contact Phone +1-408-579-2800
2014 Extreme Networks, Inc. All rights reserved. Extreme Networks and the Extreme Networks logo are trademarks or registered trademarks of Extreme Networks, Inc.
in the United States and/or other countries. All other names are the property of their respective owners. For additional information on Extreme Networks Trademarks
please see http://www.extremenetworks.com/about-extreme/trademarks.aspx. Specications and product availability are subject to change without notice. 6354-0114
Purview Brochure 8
Award-winning, industry-leading
service and support
Purview and Other Layer7 Solutions
Purview is a fully-distributed, pervasive and scalable application visibility and
control solution that is completely integrated with Extreme Networks wired,
wireless and security solutions. Purview perfectly complements existing network
devices such as perimeter-based next generation rewalls or WAN accelerators
that provide stateful inspection of all trafc ows to detect behavioral anomalies,
VPN services or header compression.
Support and Service
Extreme Networks is a customer-centric company, committed to providing quality
products and solutions backed by the best service and support in the industry.
Comprehensive service oferings include:
Professional Services to design, deploy and optimize even the most
complex networks
Customized technical training
Service and support tailored to individual customer needs
Please contact your Extreme Networks account executive for more information
about Extreme Networks service and support options. For full warranty terms and
conditions please visit the Extreme Networks web site.