FINANCE FOR

STRATEGIC
FINANCE FOR
NON-FINANCE
MANAGERS
LADDER TO STRATEGIC AND SENIOR MANAGEMENT
Gripping Finance, Accounting, Tax & Derivatives for
FINANCE & especially NON FINANCE MANAGERS
This course transforms nancial and
accounting language and concepts
into decision-making tools that the
nancial & non-nancial manager
can successfully use.
Karachi May 15
Lahore May 20
Islamabad May 21
Karachi Movenpick Hotel
PC Hotel Lahore
Islamabad Marriott Hotel
PLACE DATE VENUE
TOOL KIT FOR SURVIVAL
Course Introduction
In today's global business environment, every
business executive must possess a fundamental
knowl edge of how nanci al resources are
accumulated, utilized and monitored to create
shareholder value.
Companies that leave these critical issues to the
exclusive domain of nancial executives stand to be
at a clear competitive disadvantage.
Understanding the nancial levels of effective
business management is crucial for every senior
executive. In this course, you will explore how
nancial information is formulated, how it is
processed to allocate capital, how nancing decisions
are made, how the outcome of investment decisions
is evaluated, and how the outcome determines the
return that the investors receive.
The course will equip you with a collection of tools
and insights to enable you to fulll your professional
goals as well as the expectations of your companies
and investors.
Course Overview
The course i s based pri mari l y on group
discussions as well as case studies to reinforce the
fundamentals of nance. You will work in teams to
gain experience in:
Preparing income statements and balance sheets
Analyzing nancial statements and setting a
viable department budget
Forecasting a cash ow model from a budgeted
income statement
Selecting the most protable project using
different nancial parameters
Examining alternative outcomes arising from
using different costing techniques
Understanding the wide range of risk variables
affecting a project
Adamjee Yakoob
Mr. Yakoob is a Chartered Accountant (ACA), Chartered Certied Accountant
(ACCA-UK), Certied Internal Auditor (CIA-USA) and a Master in Commerce.
He is a position holder of the University of Karachi and ACCA.
His industry, audit and consulting experience of more than 13 years is spread
over a wide spectrum of Finance covering foreign, government, local and
multinational organizations including Standard Chartered Bank and
A.F.Ferguson & Co. Chartered Accountants(PricewaterhouseCoopers). He has
been engaged with clients like Abbott Laboratories, Syngenta, Pheonix
Armour, PNSC, NI(U)T and others. He is currently working as the Country
Financial Ofcer in a leading foreign bank.
His expertise is over all aspects of Finance including staff training, policy
development, business strategy, nancials presentation to Board of Directors
/ higher management / regulators, nancial / management reporting, system
development, fund management, tax, Sarbanes Oxley implementation and
advisory.
He is actively involved in delivering public courses in the areas of nance,
valuation modeling, management / cost accounting, and audit. He has also
been a member of the Professional Accountants in Business Committee of the
Institute of Chartered Accountants of Pakistan for the past four years. He also
conducts foreign training courses and seminars.
Bsc Hons(UK), M.Com, CIA(USA),
FCCA(UK), ACA Country Financial Ofcer,
Citibank N.A., Pakistan
T
R
A
I
N
E
R
'
S

P
R
O
F
I
L
E
1. Gain a thorough understanding of the wide range of nancial terms
and concepts
2. Apply the nancial concepts and policies behind the management
decision processes
3. Recognize the impact of effective working capital management on
company cash-ow
4. Control busi ness operati ons through effecti ve budget
management and be able to assess and control the impact of day-to-day
business activities on a company's protability
5. Communicate effectively with nancial executives and top
management and be able to interpret and analyse nancial statements
6. Analyze and understand annual reports
6
KEY BUSINESS
BENEFITS
FINANCE FOR
STRATEGIC
FINANCE FOR
NON-FINANCE
MANAGERS
Understand Basic Financial Statements and Terminology
Assets, equity and liabilities
Matching revenues to expenses
Accruals accounting- Difference between prots and cash
Financial Jargons

Warning Signals When Analyzing Financial Statements
Walking Through the Complex Maze Of Financial Statements
What Do They Mean?
Getting To Grips With The Basic Concepts
The centrality of the accounting equation
CASE STUDY
Delegates will be provided with a set of nancial
statements of an organization and will be required to
engage into a discussion requiring the interpretation of
its overall nancial performance and position.
Presentation of Financial Statements for Companies
Specic provisions and generally accepted accounting
practices
Balance sheet (statement of nancial position)
Prot and loss account (income statement)
Cash ow statement
Statement of changes in equity
Notes to the nancial statements
Audited, unaudited nancial statements and management
accounts

Using Financial Ratios to Evaluate the Financial Health
of a Business
Denition of ratios and ratio analysis and the need for
comparison
Financial ratio classication
The key steps in ratio analysis
Preparing and computing protability ratios
Liquidity ratios
Management effectiveness ratios
Financial risk ratio
Stock market ratios and investors' return on investment
ratios
Using Real Multi-National Companies' Ratios for
Discussion & Learning
Overview of IAS/IFRS
Depreciating and/or revaluing xed assets (IAS 16)
Inventories (IAS 2)
Accounting for provisions, accruals and prepayments (IAS
37)
Deferring income and expenses, change in accounting policy
and estimate(IAS 8)
Amortizing intangible assets such as goodwill and brands
(IAS 38)
Financial Instruments (IAS 32)
Real Life Practical Financial Statements Covering
Above Concepts

Leasing
Financial Vs Operating lease
Basic identiers/ Key differentiators
Lessee vs Lessor
Accounting treatment
Taxation
Understanding the tax regime and taxation
Withholding vs Income Tax
Deferred Taxation
Minimum taxation
Tax planning Vs Tax evasion

Derivatives/ Hedging / Fair Value Accounting
Hedging and instruments available in the market
Practical aspects of derivative
Taxation aspect
Effective hedge

Accounting for Retirement Benets
Understanding actuarial valuations
Dened Benet Obligation
Plan Assets
Practical Demonstration / Examination of Actuarial
Reports

Decision Making and ABC
Making the best bargain
Single limiting factor
Multiple limiting factors
Linear Programming
Cost vs benet
Activity based costing
Drivers vs Activity
COURSE OUTLINE
FINANCE FOR
STRATEGIC
FINANCE FOR
NON-FINANCE
MANAGERS
Cost vs. Benet Evaluation: With Example (CASE
STUDY)

Break Even Analysis
Contribution margin
Analyzing Fixed Cost
Variable Vs Fixed cost
Step down cost
QUIZ

Accuracy of Financial Statements Dependent on all
Support /Business functions: with Examples
Role of non nance manager
Whistle blowing

Budget Management Process
Key tools of budgeting
Management of budgets
Analysis of actual results against budgets
Building a cash forecast
Mini Case study
Sources of Business Funding Equity & Debt Capital
Incorporating capital investment decisions into the budget
and planning process
Sensitivity Analysis
Concept of sensitivity
Stress testing
Analyzing discount rates
Group Companies
Dening a group of companies
How to distinguish between subsidiaries, associates, joint
ventures, investments
Minority interests
Designing a group structure and what it means
The implications of inter-company transactions
Understanding complexities associated with multiple year
ends, foreign exchange issues and discrepancies in
complexities
Transfer pricing
Financial Modeling Using Excel Overview
Creating Dash Boards & Templates
Consolidating Data
Using Pivots and Slicers
Analysing Smart Arts and Sparklines
Goal Seek & Scenario
Net Present Value & IRR
Other tools
Sources of Business Funding Equity and Debt Capital
Incorporating capital investment decisions into the budget and
planning process
Capital investment evaluation techniques
Importance of Cost of Capital
Net present value & IRR
What to rely NRV or IRR
Sarbanes Oxley
COSO Framework
Understanding internal controls
Risk Assessment
Handling audits
Qualied opinion
Emphasis of Matter Paragraph
Disclaimer
Unqualied opinion
COURSE OUTLINE
FINANCE FOR
STRATEGIC
FINANCE FOR
NON-FINANCE
MANAGERS
WHO SHOULD ATTEND?
10% on 3+ nomination
from the same organization
Fee includes courseware, certificate, lunch, refreshment & business networking
PKR 14,500
Send us your Name, Designation, Organization, Mobile, Email &
Postal Address to register@terrabizgroup.com
Call for further information:
Talha Shabbir +92 321 8747595, +92 333 0200333
Phones: +92 21 3455 0319 & 3455 8539
Facsimile: +92 21 3455 7264
TUITION FEE
CEOs
CFOs
Managing Directors
General Managers
Financial Controllers
Business Development Managers
Business Planning Managers
Business Unit Managers
Financial Managers
Marketing Directors/Managers
Sales Managers
Management Accountants
Engineering Managers
Project Managers
HR Managers
Supply Chain Heads
Treasury Managers
Internal / External Auditors
Potential Investors
REGISTER NOW!