UBS

UBS is the world's largest banking assets, it is reputable, some years ago because too absorbed
deposits, depositors in the bank deposit interest not only failed, but had to pay a management fee
to the bank, which the World Bank is probably unique in the industry . UBS has been considered
the world's most trusted banks, about a quarter of the world's personal wealth is stored here,
foreign dignitaries, business tycoons and entertainers regarded deposits in Switzerland and feel at
ease, it also created a famous Swiss financial industry.
Basic nformation
!ompany "ame Swiss banks
#eadquarters location Switzerland
"umber of employees $%&&& '(&&)*
+ounded ,%%-
"ature +oreign.owned
, ntroduction
,., /e0elopment Background
1

Switzerland is 2urope 's richest
country, is also one of the richest
countries in the world. n Switzerland there are two things that other countries can not match, one
watch, two banks. By the end of (&&$, the Swiss per capita financial assets of more than ,34,&&&
euros , onshore financial assets totaled more than , trillion euros. Switzerland is also the world's
largest offshore financial center, holding 5&6 of the world's offshore currency, total nearly (
trillion euros. Switzerland is a truly global bank 7ingdom, Switzerland's largest bank industry is
the pillar industry. n (&&$, the Swiss financial industry created the Swiss 8/9 ,$6, the
contribution rate of the national economy banking industry is also a financial powerhouse
8ermany , +rance and the United States twice. Swiss banks manage the global nternational
n0estment 9ri0ate Wealth ,:$ to ,:5, so in pri0ate banking and wealth management ser0ices in the
financial sector the two Swiss banks ha0e tremendous market share. Swiss banking industry or
labor producti0ity highest in the industry, output per capita more than 54&,&&& euros, higher than
the Swiss a0erage domestic labor producti0ity more than 5 times.
,.( !omposition ;0er0iew
,.5 reasons to grow

Swiss bank industry support is its <big banks.< =fter ,%%5 and ,%%), the two hea0yweight
<elephant marriage< in ,%%5, !redit Suisse and "ational Bank merged in ,%%) Union Bank of
Switzerland merged with Swiss Bank !orporation, now in Switzerland, <the big banks' remaining
two, UBS =8 'UBS =8* and !redit Suisse 8roup '7redit Suisse 8roup*.
,.$ =chie0ements
Swiss Bank 8roup is now Switzerland's largest bank, is also one of the few global financial
institutions one. t is no e>aggeration to say that the Swiss banking industry position and huge
global financial center, is actually mainly by the Swiss banking group to support it. n
Switzerland, !hina, UBS assets and liabilities are close to the entire Swiss banking $&6 of assets
and liabilities, the number of employees accounted for more than 5&6 of the total number of bank
employees. nternationally, the Swiss banking group is the world's largest pri0ate bank , the
world's largest foreign e>change trader, the world's largest asset manager in the world, commercial
banks and in0estment banking position in the field of high noon. ?any times, the Swiss banking
group UBS is a symbol of industry and synonymous.
Since ,%%), the Swiss banking group was established, e>panding capital and asset
performance continues to grow, greatly enhanced global influence, has made remarkable
achie0ements, there are only a certain influence in the euro area by the bank into a global financial
market a strong contender. (&&4 became the world's number one asset size of the global financial
industry leader.
Successful e>perience in banking group has attracted great attention to analysts, its e>cellent
management techniques and corporate culture to get people's praise, foreign analysts belie0e that@
<f today's Swiss banking group has a weakness, it is that it Aoo many successful and long. <
,.4 Beasons for Success
Why the Swiss banking group to achie0e such successC (&&4 Swiss banking group's
de0elopment strategy put forward to make a good footnote, that@ <the same faith, the same team,
same goal, same UBS ';ne belief, ;ne team, ;ne focus, now, ;ne UBS*< .


;n the surface, this is Dust one of the Swiss banking group or brand image ad0ertising strategy,
it was decided to abandon the past to spend hea0ily to get the Warburg and 9ratt E Whitney and
other brands, which use a unified UBS brand. #owe0er, the Swiss banking group to analyze the
de0elopment of history, we find that the <four proDects< Swiss banking group's success.
( 2nterprise /e0elopment
(., ?erged
,%%) Foint UBS 'UBS* and also belongs to the same historic time in Switzerland, <the big
banks,< the Swiss Bank !orporation 'SB!* has been the largest merger in the history of Swiss
banks. Ahis is a global banking pile caused a sensation at the time of merger cases, a direct result
of the merger is to produce both a long history of tradition, but also a new brand of Swiss banking
group 'UBS =8*. =t that time, the new Swiss banking group's total assets reached ,.&,3 trillion
Swiss francs , employs (),3,, people, has 54) branches in more than 4& countries worldwide.
UBS merger so became 2urope's largest bank and the world's fourth.largest bank, client assets
under management reached ,.5( trillion Swiss francs, laying its position as the world's largest
pri0ate bank and the world's largest asset management organizations.
(.( ?erge reason
Union Bank of Switzerland and Swiss Bank !orporation Why mergeC n Switzerland,
!hina, century.old ri0als in the history of Union Bank of Switzerland, !redit Suisse 8roup and
"ational Bank were merged, UBS lost Swiss banking leader's position, the greater the Swiss
banking company lost market share, only two banks Doint initiati0e, in order to regain lost
dominanceG ;n the international front, the British #SB! 's acquisition of ?idland Bank has been
completed and the formation of #SB! #oldings, Fapan and the merger of Bank of Aokyo
?itsubishi Bank also has ended, the formation of a new Aokyo ?itsubishi +inancial 8roup,
/eutsche Bank acquisition of Bankers Arust's near the end, the United States , !itibank , F9
?organ and Bank of =merica are in full swing talk to other U.S. bank acquisitions, the new round
of global banking merger clima> coming. Ahe face of competiti0e pressures within and outside the
Union Bank of Switzerland and Swiss Bank !orporation to select the appropriate merger becomes
ine0itable.

n ,%%-, after the completion of the merger of two banks, the Swiss banking group's
board of directors completed the first reorganization of the business sector, the business sector
banks will be di0ided into pri0ate and corporate customer management 'UBS 9ri0ate and
7orporate 7lients*, =sset ?anagement 'UBS =sset ?anagement *, pri0ate banks 'UBS 9ri0ate
Banking*, in0estment banks 'UBS n0estment Banking* and pri0ate property 'UBS 9ri0ate
2quity* and other fi0e maDor departments, to gi0e up the use of UBS SB! brand and unified
brand, in a relati0ely short period of time well spent run.in period.


#owe0er, the Swiss banking group untimely case of the United States are high.tech bubble
burst, the former Swiss Bank !orporation in the U.S. market, hedge fund in0estment losses of
hea0y losses, especially in the United States hold large positions HA!? 'Hong Aelm 7apital
?anagement * bankruptcy, resulting in the Swiss banking group o0er one billion U.S. dollars in
huge losses. #owe0er, UBS Bank 8roup is a good lesson, and this time it failed to bring
significant changes and subsequent huge success in the in0estment decision.making.
(.5 rectify e>isting business
n ,%%%, the Swiss banking group continues to rectify the e>isting business, ad0ance and retreat
in the financial markets. 8i0en the meager profits of the insurance industry and the future is
uncertain, it is first suspended and Swiss Beinsurance ,&.year cooperation agreement to sell the
shares held by Swiss Be and Swiss Be Doint 0enture insurance initiati0e to withdraw from the
course of the insurance industry. n order to a0oid o0erlapping operations generate internal
conflicts and loss of efficiency, it also original UBS's international trade finance business to
Standard !hartered Bank, and sold a )46 stake already held by =rgor #eraeus S='s. n order to
e>ploit the comparati0e ad0antage, it increased in0estment in pri0ate banking and asset
management business, the acquisition of Bank of =merica, 2urope and =sia's pri0ate banking
business , and e>panded its Warburg 'UBS Warburg /illon Bead* trading building, making it
2urope's largest stock e>change, also acquired Bermuda famous global asset management
company '8lobal =sset ?anagement*, and incorporate it into its pri0ate bank. n order to gain a
foothold in the U.S. financial markets, the Swiss banking group UBS and SB! in the original "ew
Iork Stock 2>change, shares were issued in replacement, re.order =merican /epositary bonds
'=/B* issue of UBS =8's stock, and large successful, this will enable UBS =8 became the first
non.=merican +inancial 8roup in "ew Iork Stock 2>change.
(.$ conduct business restructuring


n (&&&, the Swiss banking group to continue to conduct business in two ways to adDust@ +irst,
the Swiss local business contraction, e>pansion of business in the U.S. market, the focus of se0eral
business organizations in Switzerland for sale, acquisition of se0eral U.S. companies, and impro0e
our business in the U.S. layout G Second is to continue to shrink the insurance business, once again
the original sale of the shares held by se0eral insurance companies, while increasing in0estment in
electronic networks and related businesses, becoming the first company to offer comprehensi0e
online banking Swiss bank .
(.4 de0elopment measures
n (&&,, Switzerland's largest banking group action based on the price of J ,( billion to
complete the well.known U.S. in0estment bank 9ratt E Whitney '9aineWebber* acquisition, 9ratt
E Whitney and reorganized as UBS 'UBS 9aineWebber*. 9ratt E Whitney is a 0eteran of the
in0estment bank in the United States followed by 8oldman Sachs, ?errill Hynch , ?organ Stanley
and F9 ?organ, the U.S. stock market recognized as a trader in the asset management and
securities brokerage, etc. e0en worse reputation. Swiss banking group's mo0e would further
e>pand and consolidate it in the lucrati0e U.S. position in the field of in0estment banking. =s the
prospects for the Swiss banking group, the acquisition was announced the same day, on 9ratt E
Whitney's stock rose $&6. ;f course, the acquisition also gi0es the Swiss banking group's
management brings a maDor problem, is how to effecti0ely integrate its two 9ratt E Whitney UBS
Warburg and UBS n0estment Bank, in order to reduce the formation of internal contradictions
and frictions Ahe internal friction.
(&&5 and (&&$, the Swiss banking group without maDor acquisitions, its main Dob is to increase
in0estment in pri0ate banking and asset management business of its own comparati0e ad0antage,
while e>panding the agency's foreign e>change and bond trading market share. Bisk management
mechanisms to impro0e and third.party distribution infrastructure around its products and ser0ices
'Bank for Banks* is also two years the management focus. 9ro0ed fruitful adDustment this year.

Fune (&&4, UBS announced officially, announced a unified brand for all business strategies,
including 9ratt E Whitney and UBS Warburg, UBS will be placed under a single brand name.
;riginal four business brand@ UBS 'UBS Warburg* ' in0estment banking *, 9ratt E Whitney UBS
'UBS 9aineWebber* 'in0estment banking*, Swiss 9ri0ate Bank 'UBS 9ri0ate Banking* 'pri0ate
banking and asset management business*, UBS 8lobal =sset ?anagement 'UBS 8lobal =sset
?anagement* 'nternational Business* will be reorganized into with UBS 'UBS* named three
business@ UBS Wealth ?anagement 'UBS Wealth ?anagement*, UBS 8lobal =sset ?anagement
' UBS 8lobal =sset ?anagement* and UBS n0estment Bank 'UBS n0estment Bank*. Swiss
banking group in the world launched a report entitled <four identical< corporate image ad0ertising.
Warburg and 9ratt E Whitney formally renounced the two brands. Ahis decision reflects the
company has decided to build a capable ri0al !itigroup '!itigroup* and #SB! #oldings '#SB!*
is a global financial ser0ices brands.
(.3 Social mpact

/ata show that the Swiss banking group (&&,.(&&4 ranked according to asset size has been
ranked the world's top ,&, ranking in the four years it continued forward, finally got the top spot in
(&&4 global banking. Swiss banking group with the e>pansion of other banks ha0e a fundamental
difference, the e>pansion of other banks are basically dependent on bank mergers and acquisitions,
while the Swiss banking group action although a merger, but compared with other banks, which
rely mainly on the e>pansion of the business growth. Aherefore, its core capital le0el slower
growth, and assets mo0ed up rapidly. Swiss banking group to make its world famous, is its high
and stable returns, compared with !itigroup, Bank of =merica, the annual J 3 billion in pre.ta>
profits , (&6 of the capital margin and less than ,6 Beturn on assets and perhaps some low, but it
is a 2uropean bank, in the maDor 2uropean banks, its profits and returns none, only #SB!
#oldings and its basic in the same grade. /ue to a number of pre.merger non.performing assets
impacts, the initial "9H ratio does ha0e some high, after the initial consolidation and disposal of
its non.performing loan ratio, has only less than 56 le0el, reflecting the higher the Swiss banking
group "9H digestion and management capabilities .
(.) !omparison Swiss bank

n addition, a business income of the Swiss banking group with Switzerland the only <big
bank< !redit Suisse 8roup's dynamic comparison. n ,%%-, when the Swiss banking group
formation, UBS and !redit Suisse 8roup is basically in the same grade, re0enues are about ((
billion Swiss francs in (&&&, the two banks began to pull away, the Swiss banking group's
business income of o0er 5) billion Swiss francs, while !redit Suisse 8roup is only 55 billion, has
almost four billion Swiss francs. 2specially in (&&,, the U.S. stock market bubble burst, large.
scale in0estments in U.S. hedge fund !redit Suisse 8roup suffered huge losses, se0ere atrophy of
business size, business re0enue fell to Dust under (4 billion Swiss francs, while the Swiss banking
group from ,%%- due +ailure to get a lesson in hedge fund in0estments, the timely withdrawal
from hedge funds, and later restricted in0estment in hedge funds and foam too much electronics,
telecommunications, networks, and other industries, basically escaped the U.S. stock market
crisis, business income close to 55 billion Swiss francs, more than a whole, !redit Suisse 8roup
more than ,&& billion yuan. =lthough the (&&( and (&&5 Swiss banking group's business also
some landslides, it is primarily the global economy, especially the last two yearsthe U.S. economy
downturn, the rapid decline in business due to the scale of in0estment banking, to the first quarter
of (&&4, on an annualized basis, Swiss banking group's re0enue reached 5- billion Swiss francs,
while !redit Suisse 8roup, less than 55 billion Swiss francs.
5 Select ?arket

,%%- Swiss banking group since its inception, but there is definitely a market share in
Switzerland, ha0e a certain influence in the 2uropean financial institutions, although customers
throughout the world, but the business scope mainly confined to the Swiss domestic and
international financial markets, and not much influence and 0oice. Ahe Swiss domestic market is
relati0ely small, saturation, to seek the Swiss banking group's future de0elopment, outward
e>pansion became ine0itable. =lthough the 2uropean mainland hundreds of times, there are also
considerable business foundation, but the economic doldrums, the concentration of each country's
banking sector is quite high, into the outlook is less clear, UBS adopted a <defensi0e< strategy,
which only seeks to consolidate a basic position in 2urope . =sia was being hit by the financial
crisis, the market is relati0ely limited and more difficult to enter the Swiss banking group to be
placed in a secondary position. U.S. financial market is huge, fewer barriers to entry and high
degree of freedom, so do not hesitate to choose the senior Swiss banking group in the United
States market. /e0elopment in recent years has pro0ed the correctness of this location
de0elopment strategy, after se0eral years of de0elopment, the United States has become an
important source of profit for the Swiss banking group, the U.S. market for the Swiss banking
group's profit contribution rates are far more than , : (.(&&$ annual profit from the =mericas
'more than %46 of its business in the U.S.* market for the first time e>ceeded the profits from the
Swiss nati0e, reached 5-.%, percent, according to the current progress of the Swiss banking group
in the U.S. market, in (&&4 this proportion is certainly more than $&6. Beason to belie0e that the
U.S. market for the profit contribution of the Swiss banking group also growing.
$ business choice

Fust enter the U.S. market does not guarantee that a bank can be as successful as the Swiss
banking group, another Swiss banking group weights are the ad0ance and retreat of success in
business, rela>ation proper way.
$., 9rinciples of business trade.offs

Ahe basic principles of the Swiss banking group industry offs are@ comparati0e ad0antage
into their own business, ha0e a comparati0e disad0antage to abandon their own businessG into the
prospects of the business, gi0e up business uncertaintyG into complementary business operations,
to gi0e up the business operations o0erlap G into the profits are not high but stable business
re0enue, may gi0e up but certainly high.risk high.yield businessG e>pand the agency business,
reducing proprietary businessG in the selection of business and personal ser0ices, and focus on the
de0elopment of pri0ate businesses.

+or any of the bank's senior management, to enter certain business acquisitions or
implementing some relati0ely easy, but to gi0e up some of the early.owned business is 0ery
difficult, the Swiss banking group's top management shows a 0ery bold choice in business terms.
$.( content business trade.offs

+irst, the Swiss banking group is the world's first original once owned a large insurance
business has taken the initiati0e to e>it the big banks, and in many other banks are still keen to
enter the insurance industry and the implementation of the =lmighty at the time, the Swiss
banking group chose to take the e>it.

Second, the Swiss banking group initiati0e to gi0e a high yield securities and hedge fund
in0estments, almost complete withdrawal of these two areas of in0estment banking in dro0es, but
also a large number of holdings of shares in e>cess of the high.tech industry bubble, basically
escaped the U.S. stock market crash.

Ahird, the Swiss banking group with a strong selecti0e acquisitions. n selecting a suitable
acquisition target implementation to integrate acquisitions into its business, UBS 8roup acquired
9ratt E Whitney '9aine Webber*, its 0alue is a famous =merican retail broker 'Betail Brokerage* a
special status. 9ratt E Whitney mainly in municipal bond underwriting '?unicipal Bond
Underwriting* is known, is the industry leader, but, despite this business has a considerable market
size, low profit margins, 9ratt E Whitney did not ha0e much appeal to other banks, Switzerland
Ahe Bank 8roup's initial acquisition of the maDority of analysts are not optimistic, while the Swiss
banking group identified 9ratt as 9ratt E Whitney's business operations with little o0erlap
Warburg, is a highly complementary transaction, acquisition enable it to get a new profit space in
the U.S. market. "ow analysts say@ <Ahe Swiss banking group has a good deal of future prospects,
it is not Dust the Swiss banking group to fill the gap in asset gathering, and o0erall growth can help
by 9ratt E Whitney to help banks UBS. 8roup to establish a recognized degree and attract
outstanding professionals. <

Because of the proprietary business a huge risk, but the agency is almost no risk, therefore,
the Swiss banking group will be the main agency in recent years. n the pro>y fore> trading field,
the Swiss banking group is now the world's largest foreign e>change dealers, dealing with global
trading 0olume of about ,(6, the Swiss banking group is also the largest U.S. stock e>change
trader, the data according to Ahomson +inancial 'Ahomson +inancial* pro0ided accounting ninth
global trading 0olume.
4 teamwork

Aeamwork is a key factor in business success, no business teamwork efficiency due to
reduced internal friction and loss of competiti0eness , the key to the success of the Swiss bank,
because it created a single corporate culture, it absorbs a lot from different business areas and
different talents, singing the same scores are UBS.

Swiss banking group knowledge, who operates the brand, who accumulate wealth. So, from
the outset, it focused on a single brand building, ,%%- people abandon it as a <gold recruitment< of
the SB! brand, and fully establish UBS brand, in (&&4, it in turn to gi0e up the two brands
Warburg and 9ratt E Whitney Ahis will undoubtedly help to integrate the Swiss banking group
this huge financial machine.

mplementation of a single brand helping to train a team of UBS, !redit Suisse 8roup is not
the same as an independent kingdom appear in the group, it will not appear professionals in each
of its main ser0er generates friction. Swiss banking group's employees in mind only the interests
of the company, employees of mutual cooperation, Doint de0elopment of business, effecti0ely
promote the 8roup's o0erall growth.

;f course, only a single brand strategy is not implemented all of the Swiss banking group
teamwork training. Swiss banking group loyal forces personnel configuration, so that people do
their material, in order to play in the proper position.
3 Bisk ?anagement

Swiss banking group's success in recent years, and its strict risk management and control are
inseparable, analysts describe the current risk of the Swiss banking group treated <like a white.
haired old lady as careful.<

Arade.offs in business, the Swiss banking group prefer the low profit margins but stable
business income on customer choice, the Swiss banking group focused on e>panding high net
worth '#"W* clients, that not only focus on customer transaction size, they are also concerned
about for the company's profits, so it focused on the de0elopment of the pri0ate banking business,
with less capital rolling a huge asset, but also maintained a high rate of return. /ata reflects, in
recent years, the Swiss pri0ate banking group operating profit of the bank has to keep pace with
low.risk in0estment banking, accounting for $&6 of the company's total profits.

Success of the Swiss banking group risk management know.how is a maDor de0elopment and
use of hedging products. t appointed a large number of hedge business e>perts, the de0elopment
of a group of hedging function of financial deri0ati0e products , widely used in a 0ariety of
business risks being.

n the minds of financial analysts, the Swiss banking group's risk management is highly
concentrated, and e>tremely conser0ati0e. Swiss banking group does not contribute any appetite
for risk. ?any analysts also said@ <UBS is a risk of an outsider.< Where there is trouble, it will not
be in0ol0ed, or to hedge their positions do not e0en create any business relationship.

t is because of the cautious Swiss banking group risk and ensure that it is not e0en in the
global economic boom, the ne>t 2uropean banks has generally poor en0ironment and achie0ed
e>cellent results.
) corporate philosophy

Switzerland does not ha0e underground mines, banks rely initiated after World War , has
Swiss bank deposits accounted for ,:5 of the world's total sa0ings. UBS has been considered the
world's most trusted banks, about a quarter of the world's personal wealth is stored here, foreign
dignitaries, business tycoons and entertainers regarded deposits in Switzerland and feel at ease, it
also created a famous Swiss financial industry position.
)., #istorical de0elopment of banking secrecy

#undreds of banks in Switzerland, the permanent neutrality of the country, from UBS =8,
Kurich, !redit Suisse +irst Boston and !redit Suisse thus leading to the Swiss cantons of state
banks, and then from the ,)th.century pri0ate banks, ob0iously, the so.called <Swiss bank< is not
a bank.

+rom the beginning of the ,$th century, pri0ate bankers in 8ene0a and other places and
money lenders, they make Switzerland the World Bank 's country industry started earlier. 8ene0a
became the birthplace of UBS, is one of only a few large 2uropean trading center at that time.
#owe0er, prompting UBS real birth and de0elopment after the Beformation in +rance, taly and
religious refugees. ,) centuries ago, the state religion of +rance, although the !atholic !hurch, but
because #enry L was =pril ,5, ,4%- signed the famous <"antes sa0e order<, the +rench royal
family has tolerated 9rotestant. Ao Houis ML, the ,3-4 repeal of the <"antes sa0e order<, banned
9rotestant, and 9rotestants began wantonly arrest. /ue to 8ene0a from +rance, taly close, is
9rotestant, < Bome <, so ha0e a lot of 9rotestants from +rance, taly, fled to 8ene0a. n these
religious refugees, many of which are technical and managerial personnel proficient wealthy
bankers and banking, they bring capital and management technology enables 8ene0a banking has
de0eloped by leaps and bounds in the short term, to promote the birth of the bank's . ?eanwhile,
in order to a0oid the disclosure of the financial position of these belie0ers, bankers and gradually
establish secrecy.

n ,),5, the 8ene0a !onference established the Banking =ct, the pro0isions of the Bank's
responsibility to record customer information, but the ban will disclose customer information to
others. ,)-%, !ontinental broke rapid social change and re0olution, Swiss secrecy laws ha0e
become a ha0en for political and financial reform of political 0ictims. n the (&th century, this
system was a decisi0e challenge, so had to rise to a high degree of institutional secrecy laws
throughout the country.

,%5&, after the "azis came to power, the persecution of Fews intensified, resulting in the
8erman capital ha0e fled outside, it is one of the maDor Swiss banks whereabouts. Ao this end, in
,%55, the 8erman "azi go0ernment promulgated a series of laws requiring all 8erman citizens to
own assets in a foreign account, and if found false or refuse to be accountable, they will be
hanged.

n Switzerland, a 8erman citizen is responsible for tracing out the property 8estapo often
disguised as ordinary customers out of money after entering the bank, the bank staff told, the
money deposited in certain accounts, and these accounts are being masters of "azi skeptics. f you
can deposit, then that person has an account in a Swiss bank. Subsequently, the 8estapo after
returning to depositors put pressure their property from Switzerland into 8ermany. Ahree people
were e0entually killed. Ahree li0es, making this only in the banking sector spread e0entually
became professional code of Swiss law.

/epositors can choose their own way of compromise in Swiss bank account deposits.
/epositors are allowed to use a pseudonym, code, or number instead of your real name. "ot only
can an agent handle account deposits and withdrawals, or when the bank transfers can also be
fully in accordance with the agreed statutes apply, the real owner of the property may ne0er show
up. #owe0er, a critical change in ,%-). Since then, the anonymous account disappeared. 20en in
sensiti0e customers, Swiss banks also require staff <know your customer<, which must confirm the
<legitimacy< of each customer's identity and economic . the beginning of this period, the
worldwide "ed ?arcos of the 9hilippines, Bomania =fter

, Kaire's ?obutu's corrupt
rule, such as the o0erthrow of the dictator, always able to see behind the Swiss banks keep their
plunder to the huge amount of property, such messages inspire anger and embarrassment 9erhaps
it is this change fuse.

Bank client confidentiality refers to the bank to fulfill all matters relating to an obligation on
the customer to keep silent. t is also a power to our customers, because they are the ones who are
masters of protecting data and information. Bank secrecy to protect the personal interests of
customers. t and other occupational secrecy, such as doctors and lawyers secrecy, it can be
compared. 9rotection of pri0ate rights is the foundation of Swiss law, but also the +ederal
!onstitution clearly defined 'see section ,5 of the +ederal !onstitution*.
).( anonymous account creation

"o, this is impossible. Bank officers are required to follow the <know your customer<
principle, must confirm the legitimacy of the opening of new accounts each customer's identity
and their economy. +or the control of monetary transactions with criminal sources, banks ha0e set
up a strict, internationally recognized identity regulations.
).5 anonymous account number and account number

s not. =nd detecti0e fiction, mo0ie agents and certain media outlets reported the contrary,
there is no anonymous accounts in Switzerland. "o account customer's name within the scope of
the bank's internal staff is rarely open. Bank account numbers and other account customers to use
the same bank secrecy.
).$ global banking secrecy and ta> rationalization

"o country should be responsible for their proprietary ta> system and reasonable ta> burden.
=ny go0ernment should understand that the growing ta> burden will undermine the attracti0eness
of a country and cause o0erloading as an e>cuse to ta> e0asion. Ahus, the rationalization of the ta>
not e>ist, but . a ta> competition trend. Bank secrecy for this goal is not to cause any obstruction.
- ;pening !onditions

'=* the indi0idual @

B in Switzerland ha0e held a residence permit 'Besidence 9elmit B*, account opening
minimum deposit of !#+ 4&&&, a residence permit is 0alid within fi0e months. =fter the account,
4&& Swiss francs will be frozen, students like to lea0e Switzerland still continue to use this
account, the account must ha0e at ,& million Swiss francs. ;therwise, you must cancel their
accounts, the bank refunded !#+ 4&& deposit . "o matter what country, if you hold a permanent
residence permit in Switzerland !, and the Swiss are on the same account conditions.

'B* !ompany @

, contacted the bank and make an appointment ahead of timeG

( ;pening day of company directors need to bring / card, 0alid passport or passportG

'5* the company's domestic business license , ' am a corporate account holders or
shareholders* copies 'if any*G

$ domestic companies purchase, sales in0oices and contracts, as a bank reference 'if any*G

4 company accounts by J ,&,&&&, money deposited in pri0ate accounts of J ,&,&&&G

3 open integrated accounts, including sa0ings, checking , !urrency ',& kinds*, online
banking accounts and credit accounts, debit cards pro0ide aG

) Ahere are two banking passwords, passwords to the customer first group, the second group
password needs to go to the bank to 0erify the identity of customers in order to recei0eG

- may require the company seal in the process, it is best to takeG

% foreign companies to submit information and #ong 7ong companies are the same account,
detained registration fee to open an account 'the account deduction*G

,& credit certificate can show the balance, the balance can not be displayed, but there should
be made payableG

,, can be in Shenzhen doing, Shanghai and other places o0erseas, witness signatures, but to
get the bank prior consent before they can do, mainly depends on the strength of the company's
accounts and other e0idence or credibility. Because these accounts are more comple>, the former
may ask us to open an account.

,( Swiss banks can open a bank in Shanghai offshore accounts G

'!* in #ong 7ong or offshore Swiss bank account opening conditions @

= company's business registration certificate ' company registration document*

( !ertificate of ncorporation '#ong 7ong company, b0i company or other foreign
companies*

5. =nnual returns, first secretary and director of the notice 'company registration documents*

$ "otification of change of secretary and director 'company registration documents*

4 as a director consents 'company registration documents*

3 ?emorandum, registered prospectus and any amendment to the =rticles or the rele0ant
Board !harter 'company registration documents*

) issued by the account opening documents '!2BA+2/ ABU2 7;9I* '#ong 7ong
accountant or solicitor in #ong 7ong*

- Ahe company owner, attended the Board of /irectors authorized signatory identity
documentation 'passport or identity card* and a copy of proof of address length 'customers*

% companies 'Bank pro0ided*

,&. ;pening +orm 'Bank pro0ided*

,, =ccount =uthorization 'customers or Bank pro0ided*

,(. Signature card 'bank account*

,5. Hetter of introduction, inter0iew reports 'clients*

,$ customers table 'customers*

,4. Basic nformation Sheet 'customers*

,3 !ompany Structure 'customers*

,) #ong 7ong mailing address 'after registration #7BSS harbor dredging company will
pro0ide business customers*

,-. =rrangements Beferrals
=lso need to pro0ide the following documents when o0erseas companies account

,. !ertificate of inkumbency

(. !ertificate of good stand

5 business pro0ed 'Business pool*

open a Swiss bank account in #ong 7ong, the a0erage monthly balance requirement of
,&& million dollars

open offshore bank accounts in Switzerland, the a0erage monthly balance requirement of
,&& million dollars