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Dom Evans Steve Jones

Unit 54 Dom Evans Page 1



Unit 54 Digital Graphic for Print Digital Diary
05/09/13
Today we were briefed on our three units that we will be doing up to Easter. We will be
doing unit 54, 5 and 65. We are starting with unit 54 which is called Graphics for Print.
This will consist of a negotiated Brief which is where we will talk with the client to work out
if the client is happy with certain designs etc. As well as this I will have to produce a detailed
diary that will include images and examples, this must be dated, all these units link together
and produce assignments to go with other units.
Assignment 1
start 05/09/13
Software
training
Proposal &
Designs start
date 24/09/13
Creation of
product start
date 18/10/13
Evaluation start
date 05/11/13
8 lessons 4 lessons 14 lessons 10 lessons 12 lessons
Complete by
the 17/09/13
Completed by
21/09/13
Complete by
the 18/10/13
Complete by
05/11/13
Complete by
09/12/13

06/09/13
1 lesson completed
Today I started on assignment 1 of unit 54 which is graphics for print in
which we must do detailed research in to what certain types of file
formats are, for example raster and vector file formats.
Today I talked about the TIFF file format in detail in which many
different image manipulation programs accept for editing.
09/09/13
1 Lesson completed
Today I started on my report on the second File format of PSD in which I
am going to be talking in detail about and comparing it to the TIFF file
format and the PSB file format.
By the end of this lesson I aim to have completed half the detailed talk
on the PSD file format.
Today I managed to complete the detailed report on the PSD file
format with comparison towards the file extension of the PSB file
format.

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10/09/13
2 lessons completed
Today I carried on with my report after finishing on PSD and to compare
PSB (Photoshop Big) today I am going to start on the vector File formats
which include files such as the EPS file format which is known as the most
common file format for vector based graphics.
Today I found out about what an EPS file format is and how it is used to
store vector based graphics and also how the print media industry use the
EPS file format for vector based graphics in which are much better for them to use due to
the vector graphics flexibility is size and scaling.
12/09/13
1 lesson completed
Today I started off by finishing off the Vector sub heading
and starting on the Meta files subheading with nearly half of
the first task completed I am up to date with my work and
should have it complete before on the deadline day.
By the 17/09/13 I need to have looked at Metafiles,
Photoshop and in design and compare them by their pros
and cons against each other also different media forms.
13/09/13
1 lesson completed
Today I started off by carrying on with the vector subheading
which I am quarter way through with Metafiles and file
extensions as the last sub headings of the section.
In todays lesson I managed to find out that an EPS file is
basically a file format made up of elements from other image
file formats and that the metafiles subheading is irrelevant to
the topic at hand.


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16/09/13
1 lesson completed
In todays lesson I am going to be finishing off the different media forms which are under
the application heading as this first assignment is due in tomorrow 6
th
period.
In todays lesson I compared the different media forms listed in the brief.

17/09/13
1 lesson completed
In today lesson I finished off Assignment 1 of unit 54 by adding
illustrations to my report to give the reader a better picture of the
information in which I was explaining overall I finished the assignment
on time added everything I thought was relevant to the report on the
topic of understanding graphic file formats and applications.

19/09/13
1 lesson completed
In todays lesson we started the second section of our work which is
Photoshop training in which we are going to be tough specifically about
patterns within Photoshop and how they can be used within Photoshop
based work.
In todays lesson I learnt how to use filters and renders with a
combination of 2 colours (black and white)
Also I learnt how to use the stylize filter in which physically manipulates the visual
appearance of set areas of to cause them to aesthetically appear lower than other shades.



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20/09/13
1 lesson completed
In todays lesson we carried on with the Photoshop
training, with 2 sessions left after this one, so far I
am up to the second training section making text
appear as if it is caught in a net.
In todays lesson I learnt the use of grid patters and
how you can apply a displace filter over them to
give the visual appearance of something such as
text underneath it overall giving it 3D qualities.
Aim started the second sequence of the Photoshop training which I completed within the
lesson.
23/09/13
1 lesson completed
In todays lesson I am going to start on the last Photoshop training tutorial which is creating
an LED based sign in which I will produce for training towards the final product of my
project.
Aim to be able to produce the last remaining Photoshop training tutorial within the hour
lesson.
In todays lesson completion of the last remaining Photoshop training tutorial was
procrastinated due to the software having malfunctioned during the start-up procedure of
the program loading in which I did not get round to starting the last Photoshop tutorial but
what I have learnt from the previously produced tutorials gives me enough knowledge of a
new range of tools and filters in which I have not used before and how they can be used
during the production of my logo and A3 poster etc.
24/09/13
1 lesson completed
Aim -In todays lesson we started on Assignment 2 task 2 as task 1 simply states how
everything we do from now on and in relation to Photoshop must be entered into our
diaries which is highly accepted by myself, but in task 2 we are to research the existing
market of promotional material from band but only specify the types of formats, dimension
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and layouts of other bands promotional material has not talk about the design and concept
ideas of it.
In todays lesson I managed to produce a page of research on existing promotional material
of other bands of the formats dimensions and layouts in which they have used previously.
26/09/13
1 Lesson completed
In todays lesson I carried on with task 2 which is to research
existing promotional material specifically the formats of file,
dimensions and layouts used in other bands promotional
material.
In todays lesson I completed another page of research in to
the types of layouts in which other band members have used for their promotional material.
27/09/13
1 lesson completed
in todays lesson I started on task 3 of Unit 54
Assignment 2 which is to produce a proposal on 7 areas
in which we think would be suitable for meeting the
clients needs.
In todays lesson I managed to reach the dimensions
subheading in which I will start on next lesson.
30/09/13
1 lesson completed
In todays lesson I started off on the dimensions subheading in which I am going to be
explaining what type of dimensions are used within print based media of promotional
material to meet with the given brief.
In todays lesson I learn that the standard print dimensions for print based media such as an
a3 poster is 297mm x 420mm in which I will be producing at production stage of my work.
1/10/13
1 lesson completed
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In todays lesson I started on the contents subheading in which I am going to state what
type of content I think is appropriate and usable for the products of the A3 poster and CD
cover also as the content is everything when it comes to print media products such as an A3
poster and CD cover I must make sure that the content in which I apply to them is worthy of
their cause and will hopefully make an impact.
In todays lesson I stated that the content in which I will apply to the poster and CD cover
will be linkable towards the name of the band I am producing the print media for that being
The Pixels.
3/10/13
1 Lesson completed
In today lesson I carried on with the content subheading of task 3 assignment 2 in which I
feel is the main subheading of the proposal as it is the content of the A3 poster and CD
cover in which truly matters overall as the media products themselves are made up of the
content alone.
In todays lesson I learnt that despite the content of the A3 poster and CD cover were are to
produce is the main area of the product overall but also the dimensions of the A3 poster
and CD cover for example in this are this would become a problem for the CD cover as it
would not fit snug and aligned to the CD case as the cover must be the exact width of the
inside of the case.
4/10/13
1 lesson completed
In todays lesson I started off by carrying on with the images subheading due to finishing the
content subheading out of work hours, on the image subheading I will be stating the types
of images I will be using and giving reasoning into why.
In todays lesson I managed to complete task 3 which was to produce a proposal including
areas of relevancy towards the A3 poster and CD cover which are areas such as formats,
dimensions and layouts etc.




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7/10/13
1 lesson completed
In todays lesson I started on task 4 which is to produce a set of 4 storyboard, one for the logo of the
band, one for the A3 poster, one for the CD cover back and front and one for a A4 magazine advert,
in todays lesson I am going to be starting on the bands logo in which I will be linking it to the bands
name of The Pixels.
In todays lesson I managed to produce half of the first storyboard, that being the logo for the band,
and once I have complete that storyboard I will be moving on to the second one which will be the A3
poster so on and so forth.
8/10/13
1lesson completed
In todays lesson I carried on with producing my storyboards by firstly carrying on with my first story
board in which I previously started yesterday which was the logo for the band in which I managed to
produce half of.
In todays lesson I managed to complete the logo design and started on the A3 poster design in
which I have managed to produce roughly half of and will continue to produce during out of work
hours.
10/10/13
1 lesson completed
In todays lesson I started off by carrying on with my A3 poster design in which I plan on having my
poster visually appear once completed after the digital production within Photoshop.
Aim - to be able to complete the second half of my A3 poster in which I am currently half way
through.
In todays lesson I managed to near complete my A3 poster design in which I plan on producing
within Photoshop, but unfortunately I did not meet my aim, now that I have produced this I am
going to be moving on to my CD cover producing an initial idea of what both the back and front will
visually look like after the completion of this will be taking my designs to my client in which they will give
me feedback to how they feel about my current designs.





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11/10/13
1 Lesson completed
In todays lesson I started off by opening my folder and acquiring a new storyboard in which I am
going to begin in todays lesson.
Aim - To be able to complete at least half of the CD cover meaning the front cover of the case and
that including the spine.
In todays lesson I manage to produce the front cover of my CD case but I did not manage to
complete the spine design as I ran out of time meaning I did not meet my aim but progressed
relatively close to it.
14/10/13
1 lesson completed
In todays lesson I started off by carrying on with my CD case design, to be more specific the spine
and back cover as I managed to complete the from cover of the CD case in the previous lesson.
Aim - to be able to complete the spine and back cover for the CD case on storyboard.
In todays lesson I managed to complete both the spine and back cover for the CD case so overall I
have met my aim, now that I have done that I am going to be starting on the A4 magazine advert.
18/10/13
1 lesson completed
In todays lesson I am going to be starting off with the final storyboard design which is for the A4
magazine advert for the band in which I am going to apply either my the retro look style or modern
style.
Aim -to be able to complete over half of my A4 magazine design by the end of the lesson.
In todays lesson I managed to produce just over half of the A4 magazine advert meaning I more or
less met my aim of the lesson, I will continue to produce the rest of the A4 magazine advert out of
working hours.






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CLIENT FEEDBACK 1 obtained 12/11/13
Today I received my first client feedback in which my client is not overall that happy with what I
originally submitted to them, the first problem being the confusion between the two concept ideas
in which I had generated the Retro design and the Modern design as I had submitted the
modern design concept drawings to my client without stating that the modern concept idea is what I
will be going with over the retro concept design idea as I saw it more fit for its purpose towards the
band of The Pixels.
The second area in which my client requests me to work on is the logo as they see the current logo
design unfit for purpose as they feel that it need to be more bold and have it stand out more in
which I am positively going to reply with I also agree and I am going to make the lettering much
larger so it is clearer to read and grabs the eyes of the target audience members much easier
without them having to take a second look.
The third area in which my client is questioning is why the logo upon the A3 poster is different to
that of the sketch in which I drew up of the logo itself, this is because I attempted to apply a more
pixelated texture (mosaic) so it was more linkable towards the bands name, but as I can see my
client does not like this, so when I come to digitally produce the A3 poster I will be applying the
exact same logo in to which I will also apply to the CD cover front side.
Overall it seem my client is questioning what I have stated in my proposal towards them and the
designs in which I have submitted in which I apologize to as it was my responsibility to make sure
that the proposal linked to its heist point with the design in which I had drawn up, but now I have
made it very clear towards my client what is going to be happening with my design I hope they
understand once this once I have re submitted it to them.
CLIENT FEEDBACK 2 obtained 19/11/13
Today I received my client feedback in which my client is not all that happy with what I have so far
produced via storyboards designs and word documentations, but after scanning through the
feedback I have isolated the areas in which I need to work upon in which I am going to apply a more
in depth explanation, for example, my client requests that I re design the logo and make it stand out
more via adding colour and using a bigger font in which I have now done and given an explanation of
upon the storyboard, my client also stated that they wish to have the A3 poster and CD cover titles
the same which make sense to an extent but on collective knowledge no band of the 21
st
century
plays an entire album live, they nearly always play a selection off songs from different albums, (the
greatest hits for example) but as I am working for my client I must obey their need and wants to
obtain a successful pay and to be recommended further on to other bands.
Also my client has stated that upon my A3 poster storyboard design I have only applied 1 tour date
to the design, in which I have realise and my client has stated that they wish to have 10 tour dates
add in which I have understood and will add to the digital design of the A3 poster, furthermore the
client has specially requested that I add a copyright and disclaimer message at the bottom of the
back cover of the CD case design in which I have added to the storyboard in rough detail but will add
to the digital design in much more detail in the same location upon the CD cover reverse.
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21/10/13
1 lesson completed
In todays lesson I am going to start upon task 5 which is to start digitally producing my
designs witithni Photoshop, to start off I am going to be making the logo for the band first as
this is my primary design in which will need to be added to both the A3 poster design and
the CD cover design once digital production for both of these print based products
commence.
Aim - to be able to near complete the production of the logo with this 1 hour period with
acceptations made and understood if production is not complete.
In todays lesson I managed to produce the entire logo within Photoshop using a range of
tools and exporting the graphic in multiple formats such as TIFF for appliance to other
products which allows for transparency for importation into other print based products in
which I am to produce along with a secondary export file format, that being TIFF just in case
I plan on making any alterations before it is applied to other products.
To firstly start off, firstly I am going to open up Photoshop and create a suitable canvas size
for the log design in which I going to apply a transparent background to allow it to be easily
applied to the A3 poster and CD case design.
Firstly I go File>New to create a new canvas size.


Note- I have previously set up folders for each of the specific
designs in which I will produce including sub folders for the CD
cover design as it will be produced completely but separated
into two different files as they will be produced separately but
applied as one after production is complete for both the back
and the front of the CD cover.





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Now that I have opened a new file box I am going to enter the correct credentials in which
fit the need for the logo design.
This screenshot show the credential
in which I have entered for the
canvas and file settings, not how I
have the colour mode in CMYK which
is the colour pallet in which printers
use and as my designs are to be
printed once completed this colour
more become highly appropriate to
use during the production off all 3 of
my designs

Now I click ok and a black transparent canvas appears for me to begin my work on.


Now that I have my black transparent
canvas to work on the first think in which I
am going to do is select the Horizontal Type
Tool.


Now that I have done this I am going to draw a dashed box
using the Horizontal Type tool over the inside of the canvas
leaving about 3-5mm of room along the outside of the
dashed line to give the text aesthetical alterations.
Now that I have done that I am going to select the
left alignment text tool which allows me to apply
the text with a position of the left hand side
wiping out centre text alignment or any other text
alignment forms.


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Now that I have done that I am now going to re select the text box via clicking
in it and above is a settings bar in which I am going to select an appropriate
font, font size and font colour before I start applying the text.


The font in which I have chosen is Goudy Stout along with the multiple font sizes as the
Pixels is split in to two different sizes with the word the being 36 pt and the word Pixels
set at the font size of 105 pt to refer back to my storyboard design sketches.
Now that I have applied the text to the bands
logo I am going to start to apply visual
alterations.


To do this I fist simply click upon the Move Tool which is located in the top left of the tools
bar.

Now that I have done that I am going to go along the top bar of Photoshop and
select filter.


Now that I have done that I am going to go down to
Render and click upon it which asked me if I wish to
use this function. I must first rasterise the data witithn
the canvas, that
being the text.
So I click ok

Now that I have rasterised the layer I can begin to alter the aesthetics of the text using the
Fibres render tool.
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Once I have click upon the Fibres render tool a box
appears giving me an example of how the text will
visually appear with variance and strength slide bars to
alter the visual appearance of the Fibres render of the
text.
For this tool I am simply going to select the Randomise
tool until I see a style fit for the logo.

Now that I have applied the Fibres render
alteration to the bands name I am going to
apply colour alterations to the fibre rendering
and an outer glow to the text of green.
To do this I simply double click upon the layer in which the Pixels word is on to bring up the
layer style box.


Now that I have done that I am going to apply a background graphic using the Brush Toll in
which I feel suites the logo but also linking to the storyboard sketch of the latest logo
design.


As you can see I have
selected the Drop Shadow,
Inner Shadow and Outer
Glow in which I have
selected green and blue
colours, blue for the fibre
rendering and green for
the outer glow as shown by
the image.
Also I have applied an Outer
Glow and a drop shadow to the
word The above Pixels.
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To do this I simply select the Brush Tool.

Now that I have done this I am going to make a new layer for the background graphics.

I am going to place this layer beneath the rest so that the text is in front and the background
graphics is behind it as the text is what matters.
Now that I have done this I am going to select a suitable brush in
which I feel links to the bands style but with added alterations.


Now I am going to Export the logo in both PSD for any emergency alterations and TIFF so
that the transparency of the background is upheld and once applied to my A3 poster and CD
cover it does not appear or intervening when not needed.
NOTE. I have decided to not use the Mosaic Tool which allows me to apply a pixelated visual
appearance to the text as I have previewed it with the font in which I have chosen on top of
the fibres render effect and I personally see no visual
enhancements and
overall it degrades the
quality of the text
without applying a logical
reasoning linking to the
bands name that being
The Pixels.
To export the Graphic I
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simply go File>Save as

Now that I have done that a box appears asking me what I would like to name the file as
and under what file format I wish to export it in as.

The first export is going to be the PSD file format so that if I decide to make any emergency
alterations to the logo all of the layers and effect I have applied to the text will be fully
removable or alterable without having to create the logo from scratch.
Now I click save.

Now that I have done that I am going to export the logo again but into a different file format
that being the TIFF file format so that the transparency of the background remain once
applied to my A3 poster and CD cover.
To do this I simply repeat the same process as the previous export but change the File
format to TIFF.

Now that I have done that I simply click
save.




Once I have done that the TIFF file format itself has multiple saving
options for example the compression algorithm used in which I am
going to choose the LZW which is Lossless compression meaning the
file size will increase but the quality of the graphic will stay the same.



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Only the image compression I have altered due to the other options being set default to
the way I need them.
Now I click ok and the file will save as a TIFF under LZW compression.
Now that I have done this I am going to being on the A3 poster design witithn Photoshop.



To start off on the A3 poster design I am firstly going to go File> New to set up a new Canvas
witithn Photoshop to apply my work to.
Now that I have done that the canvas credentials box
appears asking me what size etc. I wish to have the
canvas set at for the A3 poster I have set the
credentials to the following shown in the screenshot.



Now that I have set the credentials for the
canvas I click ok and the canvas appears,
NOTE- how I have set the resolution to 300
dpi which allow for quality assurance once my
print based products are ready for printing.








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Now that I have my blank canvas I am going to begin applying the logo and other relevant
graphics and text.


Firstly I am going to unlock the layer as you can currently see it is lock to background.

So to do this I double click upon the background layer which
brings up a new layer box which simply unlocks and
renames the layer so that graphical data can be applied to the canvas, altered on the
canvas, removed from the canvas and other alterations such as background colour
transparency, and other background effects.


Now I click ok.

Now that I have the background layer unlocked I am, going to make the first layer, that
being for the logo in which I previously produced.




To do this I simply click upon the new layer Icon located beneath the layer pallet.




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22/10/13
1 lesson completed
In todays lesson I started on the Production of the A3 poster within Photoshop in which I do
not plan on completing within this 1 hour time frame as I know it will take longer and at this
current point in time, time itself is not against me, so to firstly start off I am going to report
back to my proposal in which I stated the correct dimensions for an A3 poster which are
297mm x 420mm or 11.7" x 16.5" depending on which ever I see visually with more clarity
which will most likely be the measurements in millimetres.
Aim - to set up the correct canvas size for the A3 poster and begin to produce the A3 poster
design digitally witithn Photoshop.
In todays lesson I managed to apply the logo to the A3 poster design along with digitally
produced graphics from witithn Photoshop itself.
To start off on the A3 poster design I am firstly going to go File> New to set up a new
Canvas within Photoshop to apply my work to.
Now that I have done that the canvas credentials box
appears asking me what size etc. I wish to have the
canvas set at for the A3 poster I have set the
credentials to the following shown in the screenshot.



Now that I have set the credentials for the
canvas I click ok and the canvas appears,
NOTE- how I have set the resolution to 300
dpi which allow for quality assurance once my
print based products are ready for printing.
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Now that I have my blank canvas I am going to begin applying the logo and other relevant
graphics and text.


Firstly I am going to unlock the layer as you can currently see it is lock to background.

So to do this I double click upon the background layer which
brings up a new layer box which simply unlocks and
renames the layer so that graphical data can be applied to the canvas, altered on the
canvas, removed from the canvas and other alterations such as background colour
transparency, and other background effects.


Now I click ok.

Now that I have the background layer unlocked I am, going to make the first layer, that
being for the logo in which I previously produced.





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To do this I simply click upon the new layer Icon located beneath the layer
pallet.



Now that I have done that I double click within the text description box in the layer and
rename it to logo.





Now that I have done that I am going to drag and drop the TIFF file logo into Photoshop but
firstly selecting the Logo layer via clicking on it and having highlight in blue.





Now that I have dropped the logo on the canvas
you can clearly see it has a frame like structure
around it in which allows me to physically alter the
height, width and location of the logo upon the
canvas and I am going to place the bands logo just
above the centre of the canvas.


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Now that I have done that I am going to return to the Move Tool and click upon it, once I
have done that a box will appear asking me if it is where I wish to place the file and I click
Place.





Now that the Logo has fully loaded upon the canvas it is in the
centre and I simply going to move it slightly up just above the
centre so that there will be enough space beneath for more
informative text in which I will be documenting later on.



Now that I have moved the logo more towards the top of the A3
poster I am going to apply the informative text in which the
audience members will be able to obtain useful information if they
are interested in going to see the band play live at concert.

So firstly I need to select the Horizontal Type Tool.

Now that I have done that I am going to draw a dashed
box beneath the logo.

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Now that I have drawn out the Text box I am going to
select an appropriate font, font size and keep the colour
to black to keep in with the colour scheme.
The first section of text in which I am going to apply is
the bands tour name, that being Cube Life Tour which I
am going to apply right beneath the bands logo.
The font and font size in which I have chosen for this
piece of text is OCR A Extended and with the font size of
95 pt.



Now that I have added that text to A3 poster I am now going to
now draw out another text box, NOTE- how I have not been
making new layers for the text, this is due to the Horizontal type
tool being layer applied meaning every time I draw out a new
text box Photoshop automatically realises this as text
positioning can be crucial in some areas of work.




Now that I have added the new text box I am going to keep
with the OCR A Extended font but altering in size variously
between each tour date and location via having the text in all
capitals and some in lower case.




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Now that I have added the ten tour dates and
location, note how I have had to raise the
height of the logo tour name to fit all 10 dates
in chronological order, now I am going to add
the final part of the A3 poster that being the
four pixelated characters of the band in which I
am going to have to re-negotiate placement
with myself as it appears spacing has become
an issue in the top region of the poster.





The four pixelated characters in which my client has asked me to apply to the poster has
been made clear that they can be simply acquired from the internet as pixilation near
completely distorts the whole image overall meaning that the audience would not be able
to ID the pixelated characters as images other than the four band members themselves.

This image display an array of 18 different characters in
which I am going to isolate 4 of in which I believe fit the
style of the band and can be most linkable towards the real
life band members themselves.

NOTE- that the four characters circled in red will be the four
characters in which I am going to be applying to the A3
poster and the CD cover.

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So to isolate the four needed pixelated characters I am going to open up the image within
Photoshop and begin.

Now that I have opened up the image within
Photoshop I am going to firstly going to isolate
the first character, to do this I am going to use
the Crop Tool located in the left hand toolbar.



Now that I have selected the Crop Tool I am going to draw a box around the first
character by dragging from the top left corner to the bottom right over the first
character.

Now that I have drawn a grid box over the first
character I am going to click upon the Move
Tool which will remove the rest of the image
only leaving the first character.



Now that I have clicked upon the Move Tool Photoshop is now asking me in to whether I
would like to crop the image and I click Crop.

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Now that I have cropped the image of the first character I am going to Export it.
To do this I simply go File >Save As and name the character, character 1 and
choose the file format of JPEG as image quality will barely be reduced due to the
image being pixelated already.







Now that I have done this I click save also
making sure before I do that that the image
file will be stored in an appropriate location in
which I have already taken care of.


Now that I have done that I am going to obtain the other three pixelated characters, and to
do this I simply repeat the exact same process as before 3 times over naming the remaining
three characters from character 2-3.

Now that I have cropped all four characters from the
selection, I am going to import them into the A3 poster file.



Dom Evans Steve Jones
Unit 54 Dom Evans Page 26


To do this I am simply going to drag and drop each of the four characters from their stored
file into the A3 poster file in Photoshop.









Now that I have dropped the first character on to the poster I am
going to move them to the bottom right of the poster.
Note-Photoshop recognises that I am applying an image upon the
canvas so it creates a new layer for me to apply each of the
characters on to with their own layer for each of them.





Once I have moved the character to the bottom right of the poster I click on the Move Tool
which bring up a notification box asking me if it is where I wish to place the file and I click
Place which removed the frame from the character and renders the image to increase in
quality.
Dom Evans Steve Jones
Unit 54 Dom Evans Page 27



Now that I have added the first character to the A3
poster I am now going to repeat the exact same
process 3 times over to incorporate the 3 remaining
characters.






Now that I have added the 3 remaining characters and
managed to apply their positioning in an appropriate
location upon the poster, I am now going to apply the
final touch which is to add the band website address
above the bands logo.
To do this I am going to go back to the Horizontal Type
Tool and draw out a dashed box at the very top of the
poster.



Dom Evans Steve Jones
Unit 54 Dom Evans Page 28







Now that I have drawn the text box I am going to select OCR A Extended for the chosen font
in which I have previously used upon the poster design so that it fits in with the theme and
style of the band to uphold consistency.
The font size will be 36pt
And colour black

Now that I have added the band website address the
poster is complete.
Now that it is complete I am going to export it into two
different formats PSD for any emergency alterations
before distribution is active and TIFF for the master Export
file format.
To do this I go File> Save As.

Then the save as box appears asking me what file format
including name I would to select for the outgoing file.






Dom Evans Steve Jones
Unit 54 Dom Evans Page 29




As I have already saved the files in a PSD file format as default I
am simply going to just export it to the TIFF file format.
Now that I have selected the TIFF file format I am going to click
upon save.

Once I click upon save anther box appears asking me why type of
compression I would like to apply to the file and for the poster I am going to
apply the LZW compression method as it compresses the data using a Lossless
compression method so that there is not loss is visual quality but the
downside being that the file sizes are much larger but as this is intended for print file size is
not in this area is not too much of a problems but this can depends on whether the file is to
be transported elsewhere.

Once I have selected LZW I can click ok and the file will
begin to save in the TIFF file format.










Dom Evans Steve Jones
Unit 54 Dom Evans Page 30


5/11/13
Client Feedback Report
I have recently received feedback from my client with both positive and negative comments,
overall I believe that my client is rather misunderstood with the approach in to which I have
taken towards the design ideas and initial idea in which I have produced, it seems they are
confused in to why I have generated 2 initial ideas of two completely different styles, in
which I understand myself as I do believe I did not conclude with which Idea I was going to
uphold for the digital designs which is the modern style design as the Retro design idea
with the CRT monitor etc. was well linkable towers the band of the pixels in multiple ways
but overall I decided the modern design idea was more suitable for the band personal styles
and beliefs.
Overall I am going to go back through my work making correction and making it easier for
my client to understand and why I have overall chosen the modern design over the retro
design idea.

Now that I have fully produced the A3 poster design witithn Photoshop and exported it into
its intended file formats I am going to start on the front cover design for the CD case.
Now to firstly start off I am going to open up Photoshop and Go file> new to prepare a new
canvas for the front CD cover.



Now that I have clicked new, a canvas
credentials box appears in which I enter the
following show in the screenshot.

Note how I have changed the DPI to 300
which is the standard dip for print based
media products in the industry.
Along with the CMYK colour mode in which
nearly all printer print in.
Dom Evans Steve Jones
Unit 54 Dom Evans Page 31

Now that I have filled in the canvas credentials box I am going to click OK.

Now that I have my blank
white square canvas I am
going to begin the first
initial process which is to
add the logo to the centre
of the front CD cover.
To do this I am simply going
to drag and drop the logo
from its file.



Now that I have added the logo to the
front cover of the CD case I am now going
to click upon the Move Tool as the Logo
has default centred itself in the centre of
the CD case as a physical size in which I am
happy with.


Once I click upon the Move Tool a notification box appears asking me if it is where I wish
to Place the Logo and I click Place.







Dom Evans Steve Jones
Unit 54 Dom Evans Page 32

Now that I have added the Logo in a
position and size in which I myself
along with the client will most likely
be happy with I am now going to
begin the second appliance of the
front CD cover which is the bands
album name, that being Squared
Again which will be placed directly
beneath the bands logo.


So to firstly apply the bands album name to the front CD cover I am going to select the
Horizontal Type Tool.



Now that I have done that I am going to draw out a dashed line box in which the text will be
held within.



Now that I have added the text box I am going to select OCR
A Extended for the font with the colour of Black and font size
of 30pt.






Dom Evans Steve Jones
Unit 54 Dom Evans Page 33


Now that I have applied the band
album name to the CD front cover I
am going to select the Move Tool to
remove the Text box.







Now that I have done that I am going to add the four pixelated
character to each of the four corners.


To do this I am simply going to navigate to the file in which I previously stored the four
pixelated character 1-4.





Now that I have located the four pixelated characters I am going to drag and drop character
1 onto the canvas.



Dom Evans Steve Jones
Unit 54 Dom Evans Page 34


Now that I have done that you will notice how
the character is much bigger than needed so I
am going to scale him down simply by clicking
and holding on one of the four corners of the
character supplied via the editing frame applied
over the character.


NOTE - each of the implements in which I have added have been automatically applying
their own individual layers so that if I need to go back to make alterations it will be much
easier as the 3 applied pieces of data each have their own layer.

Now that I have scaled down the size
of the 1
st
character and re located
them to the top left of the album
cover I simply click upon the Move
Tool to render the image to full
quality and then I will be applying the
next three characters using the exact
same process.







Dom Evans Steve Jones
Unit 54 Dom Evans Page 35


Now that I have
added the three
other characters to
the CD case it is now
complete.





Now that I have done this I am going to begin to export it.
I am going to be exporting the font cover in two different file formats, PSD and TIFF, PSD as
a default file format in which I may need to apply any alteration after the client has view it
and the TIFF file format as the master Export file in which I will be presenting to the client to
obtain feedback.
To do this I go File>Save As



The first export is
going to be the PSD
file format.






Dom Evans Steve Jones
Unit 54 Dom Evans Page 36



The second Export is the Master Export in which I
am exporting in to a TIFF file format.





After clicking save using the TIFF file format a saving option box
appears asking me what type of compression I would like to use
and I choose LZW which is Lossless compression which overall
increases the file size but allows for very little loss in visual data
and quality.
Now that I have done that the front CD cover is completed.


Now I am going to start on the production of the back CD cover.
Firstly I am going to go in to Photoshop and Go file>New to create a new Canvas.



Now the canvas credentials box appears I
enter the following show in the screenshot.



Dom Evans Steve Jones
Unit 54 Dom Evans Page 37


Now I click ok and the canvas appears.


Now that I have my black canvas I am going to apply the first piece of data, that being the
heading for the list of tracks on the CD which is The Pixelated Audio List.

But before I do that I am going to apply a line to separate the back of the CD cover from the
spine of the reverse cover.
To do this I am simply select the Line Tool in the left hand tool bar.







Dom Evans Steve Jones
Unit 54 Dom Evans Page 38

Now that I have done that I am going to draw a line from the top to the bottom of the
canvas on the right hand side.



Now that I have added the spine separator to the
back of the CD cover I am going to apply the
heading for the track list.
To do that I am going to select the Horizontal Type
Tool.



Now that I have selected the Horizontal Type Tool I am going to draw out a dashed text box
at the top left of the CD cover reverse going across to the top right corner.

Now that I have done that I am going to select OCR A Extended for
the Font 22pt font size and black for font colour.






Dom Evans Steve Jones
Unit 54 Dom Evans Page 39


Now I am going to enter the text.

Now that I have added the heading for the CDs
audio tracks I am going to add the track list.
To do this I am going to go and re select the
Horizontal Type Tool and draw a box on the left
hand side of the CD cover reverse.
I am also going to be using the same font and
font colour but font size will be smaller.



Now that I have added the track list to the CD cover
reverse I am going to apply a dotted underlined
sequence for each of the listed tracks.
To do this I am going to select the Brush Tool.






Now that I have done that I am going to select the second brush along
being the smooth circle circled red.

Now that I have selected the desired brush I am going to go to the brush
properties and alter the mechanics of the needed brush.

Dom Evans Steve Jones
Unit 54 Dom Evans Page 40







As you can see I made the size of the brush set
to 21 px and set the spacing to 145% which
allows for spacing to happen when the brush is
being applied to the canvas.
Now that I have done that I am going to return
to the canvas, make a new layer, hold down the
shift key and apply the dotted brush line.
NOTE - the shift key usage is to apply a straight
line instead of the brush spacing line being un-equal and uneven. And I will need to apply a
layer for each of the dotted lines so that they can be individually altered if need be.


Now that I have added the dotted lines under each of
the listed tracks I am going to now apply the visual
aesthetics to the reverse of the CD case that being one
of the unselected pixelated characters.
To obtain one of the 14 unselected characters I will be
doing so using the same process used to obtain the
four character members.





Dom Evans Steve Jones
Unit 54 Dom Evans Page 41




Now that I have added the pixel character to the CD
cover reverse I am going to apply the bands record
label name and website address beneath the track
list.
To do this I am going to repeat the same process in
which I used to apply the previously added text.
Only alterations will be with the font size.

Now that I have applied the record labels name
and website address I am going to apply a bar
code for visual authentication purposes.

I am going to simply obtain a barcode from Google
Images in which I will save and drag and drop into
to the CD cover reverse file.









Dom Evans Steve Jones
Unit 54 Dom Evans Page 42



Now that I have applied the Barcode to the
bottom right of the CD cover reverse, their
remain one more step before completion.
And that is to apply the bands name up the
Spine.
To do this I am going to select the Horizontal
Type Tool and draw out a text box and apply the
text, the only alteration will be in font size.


Now that I have added the text I am going to go to the
character presents and alter the tracking of the
characters in which will disperse the characters further
apart.



As you can see I have set the character tracking to 550 which I
feel is a reasonable level for the needed style.





As you can see the characters are wider apart
now that I altered the character tracking.


Dom Evans Steve Jones
Unit 54 Dom Evans Page 43


Now that I have done that I am going to rotate the text box using the corner grab given.


Now that I have rotated the text 90 degrees
and physically moved the text to the center of
the spine and placed it there, the CD cover
reverse is complete. Now is all I have to do is
export it.
File >Save As











I am going to export the CD cover revers into two different file formats, PSD for post
alteration after the client has inspected and the TIFF file format for presentation to the
client as the master file.




Dom Evans Steve Jones
Unit 54 Dom Evans Page 44


The first export is going to be the PSD file
in which have selected from the drop
down menu and now I can click save.








Now for the TIFF export in which I have
selected, now I can click Save.


After clicking save a TIFF saving option box appears in which I alter the compression to LZW
which is a lossless compression algorithm used to uphold the graphics visual quality but also
increasing the file size.
Dom Evans Steve Jones
Unit 54 Dom Evans Page 45

Now I click save and the products are finally complete.
12/11/13
1 lesson completed
In today lesson I carried on with upgrading my previous submission, that being Assignment 2
in which I have already upgraded the proposal stating that my final designs will lie around
the modern concept idea in which generated, as for task 2 I have added example as asked
for to aid the client in obtaining a better picture of how I see the mechanics for the A3
poster and CD in the words of File formats, Dimensions and layouts etc.
In todays lesson I am going to be re drawing the Logo at the request of my client as they
believe it needs to be altered to the style in which I have applied to my storyboard designs
of my A3 poster and CD cover.
In todays lesson I managed to re-draw the logo in which I feel I have applied to the style of
the Currently appearing A3 Poster and CD cover design logo, although my client did state
they want the logo to look bolder and have it stand out more to attract the target audience.
CLIENT FEEDBACK 3 obtained 26/11/13
Today I received my third client feedback in which my client is not happy with me as they
have failed to see any resemblance between the latest drawn up storyboard logo containing
shades of green and overall shaped background graphics with the digitally produced logo in
which I have updated to apply resemblance towards the latest vision of the storyboard logo,
but as development is my storyboard logo does vary from the digital logo in which I have
produced but no resemblance is not a word I would personally use as there is clearly
resemblance, I have just developed it further from the latest copy of the storyboard sketch
in which I drew up.
My client also believes that I have paid very little attention towards the previous feedback in
which they have given to me which I disagree with due to not having any in person contact
with the client it is very hard to understand exactly what they are looking for from the work
in which I am producing for them which hopefully they understand.
I am thankful towards the praise the client has given me for the digital diary in which I have
produced, and for the CD front cover Logo I have emailed the client a new copy of the CD
front cover with the updated logo, in which I have applied an outline Stroke to the word
Pixels upon the logo modified as asked for via the client along with other internal alterations
towards the word Pixels to make the logo stand out more asked for via the client.


Dom Evans Steve Jones
Unit 54 Dom Evans Page 46

Now to start task 6 which is to take A3 poster CD cover back and front and Export each of
them into Photoshop PDF file formats for import into InDesign for Export in a PDF (Print) File
format.

To do this I go File> Save as

And go to the file format drop down
menu and I select Photoshop PDF and
click Save.




Now I am going to open up InDesign and make a new Document.









Dom Evans Steve Jones
Unit 54 Dom Evans Page 47


Now new document box appears in which I go to the page size drop down menu and change
it to A3 and click ok as this will change the physical dimensions of the page to an A3 size
piece of paper.

Now that I have
my blank A3
page I am going
to drag and
drop the PDF A3
Poster file onto
the page.




Now that I have dragged and dropped the file into the
InDesign document I am now going to go File>Export







As you can see I have chosen the
Adobe PDF (print) File format as
this will be best for Export for Print based work.
Now I click Save and the file is Exported into the correct file format to be sent to a printer
ready for print.
Dom Evans Steve Jones
Unit 54 Dom Evans Page 48

Now that I have done that I repeat the exact same process 2 times over but for the front
and back CD cover, the only alterations that will be made during this process is the page size
for the InDesign Documents which I will refer to the Photoshop documents of both the back
and front CD cover for the stated sizes.




Now that I have exported all three documents into Adobe PDF (Print) file formats from
Adobe InDesign my Work is finally complete.
3/12/13
1 lesson completed
In todays lesson I started on Assignment 3 which is the evaluation towards the graphics in
which I had produced for my client, so far I have been given the sub heading of which to go
by so that I can meet the clients needs for the evaluation.
So far I have managed to type out all of the subheadings witithn a document which will
become the evaluation once completed.
Aim- to be able to near complete the first sub heading of the evaluation.
Today I am going to be starting on the first sub heading in which is Extent to which brief
has been realised in which I am going to be explaining how I have read the brief in detail
and how I have responded to it and how I have realised what exactly the client is asking for
from me.
In todays lesson I managed to produced half of the first sub headings content meaning that
I did not meet the my aim of the lesson but this is not a problem as time is currently on my
side as I am not behind with any of my work.


Dom Evans Steve Jones
Unit 54 Dom Evans Page 49


5/12/13
1 lesson completed
In todays lesson I started on the second sub heading of my evaluation in which is Use of
Appropriate methods and techniques in which I am going to be talking about how I
produced the 3 graphics, that being the A3 poster, the front CD cover and the back CD cover
explaining the methods in which I used to produce them over other that I could have used
but reasoning into why.
Aim-to be able to complete the rest of the first subheading and start on the second.
In todays lesson I managed to complete the remaining half of the first sub heading, also I
managed to compete half of the second sub heading, so overall I managed to exceed my
aim which is good and I will try to keep up this consistency in production of my evaluation.

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