This document provides details from a student's 2-week internship evaluation at a financial services company. It includes:
1) Details on the company's target customers and methods for interacting with them, as well as competitors.
2) A PESTEL analysis covering political, economic, social, technological, environmental, and legal factors affecting the business.
3) The student's goals/targets, which included achieving Rs. 2 lakh in sales over 2 months, but no sales so far, just data collection.
4) Daily interactions with a corporate guide to receive direction and complete assignments on marketing strategies and the stock market.
5) Preparation of research plans on various marketing strategies and
This document provides details from a student's 2-week internship evaluation at a financial services company. It includes:
1) Details on the company's target customers and methods for interacting with them, as well as competitors.
2) A PESTEL analysis covering political, economic, social, technological, environmental, and legal factors affecting the business.
3) The student's goals/targets, which included achieving Rs. 2 lakh in sales over 2 months, but no sales so far, just data collection.
4) Daily interactions with a corporate guide to receive direction and complete assignments on marketing strategies and the stock market.
5) Preparation of research plans on various marketing strategies and
This document provides details from a student's 2-week internship evaluation at a financial services company. It includes:
1) Details on the company's target customers and methods for interacting with them, as well as competitors.
2) A PESTEL analysis covering political, economic, social, technological, environmental, and legal factors affecting the business.
3) The student's goals/targets, which included achieving Rs. 2 lakh in sales over 2 months, but no sales so far, just data collection.
4) Daily interactions with a corporate guide to receive direction and complete assignments on marketing strategies and the stock market.
5) Preparation of research plans on various marketing strategies and
Enrolment No: B702 Program : PGDM BIFAAS Name of the Student: Arnab Bagchi
2.1 Details of the Organization (CCE): Target Customers: Our target customers are middle income group and high income group people who have high disposable income and the interest to invest. Interaction with them: We approach the customers at our target areas such as near malls, offices etc. We take an appointment with them, will go to their desired place of meet and will explain about product. We conduct some promotional activities like stalls in communities, parks, resorts etc. and also health campaigns by which we try to interact with our customers. Competitors: Our major competitors are Banks, Brokerage firms and other financial institutions which offer financial products. Some of our competitors: ICCI Securities AXIS Bank Share Khan HDFC Bank Mutual funds offered by IDBI & SBI Angel Investors
PESTEL Analysis: Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.
2.2 Achievement of Goals and targets: Goals and targets According to task given by our corporate guide we are going to different places for the selling of our promotional products. I was given a target of 2lakh sales in 2 months. Achievement Till now I didnt get any sales to happen but I have gathered a data base from which I am thinking to bring some leads in the next week.
2.3 Interaction with corporate guide We have daily interaction with our corporate guide Mr.Vijay. He give us direction how to pitch the different customer & How to interact with them in different places. We are doing regular assignment on various topic regarding marketing strategy and Stock market. We are not involved in any problem solving or decision making strategy but we are now watching the different area of company how each and every area like marketing, finance and HR works. 2.4 Preparation of Research plan We are regularly making different research and strategy regarding a. Reference Marketing b. Convergence Marketing c. Chain Marketing d. Narrow Marketing e. Service Marketing How these marketing strategy can be implemented in the company and new and innovative way of promotion and advertisement of our product.
2.5 Identification of own Strengths and Weaknesses: During two week our internship I came to how really and Brokerage firm works. My knowledge regarding stock market is boosting up with interaction of our company Equity research analysis Mr. Murali. Also interaction with corporate people how to talk to them what are is the language we should use before talking them, I am also working on my English communication skill which is very important to interact with any of the corporate.
2.6 Any relevant information the student would like to share It is very difficult for selling of financial product to the person you are meeting for the first time. If it is a tangible product people can see and feel it but due to it intangible nobody showing interest for buying our product.