Logic Model Development

Program Planning Template – Exercise 3

Strategies
In order to communicate effectively with Miss
Independence, the following strategies have been
implemented. Social media campaigns applied through
popular social networking sites - Twitter, Facebook and
YouTube - will target the identified demographic. These
avenues provide the most accurate way of conveying the
message as this generation is technology and internet based
when it comes to where they obtain their source of
information.
Assumptions
5 Based on the in-depth analysis of MI and their tenancies for 6
using social media as a source of information, we can
assume that we will be effective in reaching our target
audience and persuading them to vote against the supervised
consumption site. With the implementation of a social
message campaign, sharing information and persuading
others against SCS will be effortless and spark a domino
effect amongst Miss Independence.

Influential Factors Problem or Issue Desired Results

4 1 (outputs, outcomes,
and impact)
Victoria's original Miss Independence (MI) lack sufficient Increase MI's awareness 3
communication and have received misleading of the potential danger
needle exchange and information regarding Harm Reduction and destruction a
the temporary Victoria's proposed supervised consumption supervised consumption
consumption site site and the dangers that follow as a result. MI site would bring. In turn,
need to be persuaded to vote against the these residents, along
both faced closure proposed site and persuade other homeowners with other members of
due to health and and those in their demographic to do the same. the community, will be
safety concerns. persuaded to vote against
This factor will Community Needs/Assets HRV's proposal resulting
positively influence 1,350 of the 9,205 residents in Fernwood are 2 in the VIHA rejecting the
site. Fernwood will
MI to vote against females between the ages of 20-29. An maintain its reputation
assessment of the needs for these residents and be free from the risks
the proposed site in concluded that the lack of a concrete associated with an SCS.
Fernwood. The lack communication plan and the misleading
of evidentiary information provided by popular media is the
number one issue. The homeowners in
support to indicate Fernwood are implementing social media
success for SCS, campaigns to ressurect the situation.

W.K. Kellogg Foundation Logic Model Development Guide

such as Vancouver's
InSite, supports our
argument. Supplying
MI with accurate
information as
opposed to popular
media's
misrepresentation
will further persuade
them to vote
against.

W.K. Kellogg Foundation Logic Model Development Guide