look book vol.

1
P r i v a t e C o mmi s s i o n s
1 . B l a c k C a t

2 . R e d L a n t e r n

3 . L o k i

4 . Ma c r o s s

5 . A ma z o n i a

6 . C a p t a i n A me r i c a

7 . I c e , Ha r l e y Qu i n n , Z a t a n n a , K u s a n a g i

8 . V a mp i r e , S p e e d R a c e r , Qu i r r e l l , Wi n g
C o mma n d e r
C a s e S t u d i e s
p l a t e 1 : Ha n s o n B r i c k


p l a t e 2 : T u r n e r S t u d i o s


p l a t e 3 : D e l t a A i r l i n e s


p l a t e 4 : R P M A u t o mo t i v e
H a n s o n B r i c k
Hanson Brick identified women as controllers of home-improvement based
spending and the primary decision makers when it came to the details of new
home construction.

In order to turn this theory into strategy, Hanson decided to launch an ad
campaign featuring brick as fashion. One of the main components of the
campaign was to feature fashion-focused print ads with the clothing and
accessories made of brick.

This ad featured a chic woman in a brick coat. The concept art defined the style
and fit of the garment as well as the overall theme and atmosphere for the
finished ad: chic, clean, urban and modern.
The coat as it appeared in the finished print advertising.
The fabric was designed and printed by the client. The coat was
designed and the patterns drafted by SMP Designs based on the
provided concept art.

The cutting and construction of the coat proved a challenge due to
the angle of the brick print and great care was taken to match the
print across the opening down the front, the fall of the sleeves and
the lay of the collar.

Two coats were produced one to be sent to the print shoot and
one to be displayed on a mannequin in the Hanson Brick booth for
trade shows and events.
T u r n e r S t u d i o s
In 2006, Turner produced a mini-series based on a collection
of short stories by Steven King. The red lace dress pictured
here was featured in one of the episodes and was needed
for the opening title sequence.

However, by the time the opening titles were to be shot, the
dress was no longer in existence.
The call to create this dress came in
on a Tuesday afternoon at 4:30 and
the piece was needed on set at 6:00
Thursday morning. This left one
evening and one day to complete
the project.
The fabrics were shopped that evening and the pattern created
based on the same screen capture images that appear above. A
test version of the dress was created and fitted to a form that
was the same size as the actress for the titles shoot.

The dress was cut and assembled start to finish the following
day and was picked up that afternoon to go to the shoot the
next morning.
This is a screen capture of the dress as it appeared in
the opening title sequence for each of the episodes in
the series.
D e l t a A i r l i n e s
Delta Airlines wanted to build an exhibit around its Southern Airways entity from the
1930s to feature as a permanent installation in its aviation museum at the corporate
campus in Atlanta.

Within this exhibit, Delta wanted to display one of the attendants uniforms on a dress
form. Since the vintage uniforms were too delicate or too aged to use, it was decided
that a re-creation would be commissioned for this use.
Photographs were taken of one of
the vintage uniforms from multiple
angles and the measurements for
the display form were sent for
fitting.

The patterns for the 3-piece suit jacket, skirt and blouse were
drafted by hand in order to maintain all of the same lines, seams and
details of the original garment. A re-creation of the original pill-box
style hat was also part of the project and can be seen over the
shoulder of the uniform in the image below.
This image shows the uniform as it is displayed in the
Southern Airways exhibit.
R P M A u t o mo t i v e
RMP Automotive, a chain of automotive repair and maintenance shops in Florida,
wanted to create a mascot for its advertising and events. They wanted a superhero
named Captain Car Care and wanted him to be loosely based on the comic character
Booster Gold, but in the RPM color scheme and with the RPM logo on the chest .

A rendering was made to show the color blocking and seam lines for the suit. Once the
design was decided upon, measurements were taken for the model and a simple
bodysuit was made for fitting. During the fitting, the style lines for the color blocking
and design elements were drawn onto the simple suit which was then cut apart and
used as the pattern for the actual fabric.

The finished suit appears below in conjunction with the branding for the company.

Contact
Sean M Patton
t: 404.831.7518
e: sean@smpdesigns.com
w: www.smpdesigns.com