Date ________________ Respondent S.no ________________
Dealer Name ____________________________________ Contact No ______________________ Firm Name ________________________________________________________________________ Address __________________________________________________________________________
a. Experience in dealership: ______________________ b. How long you are dealing with Dalmia Cement? ___________________ c. How did you come to know about Dalmia brands? (a) Advertisement (b) Sales person (c) Friends/Relatives (d) Others _________________ d. Your overall view about the easiness of acquiring a dealership with Dalmia (a) Very Easy (b) Easy (c) Moderate (d) Difficult (e) Very Difficult
MARKET ASSISTANCE
1. Whether the company conducts any dealers meeting programme? (a) Yes (b) No 2. Do/Did you advertise for Dalmia brands? (In newspap./ Magz.) (a) Yes (b) No 2.1 If yes, how often ____________________________ 2.2 If yes, your view about the advertisement allowances/materials that company provides? (a) Very satisfied (b) satisfied (c) no comments (d) dissatisfied (e) very dissatisfied 3. Does/Did the company give you marketing tips & materials for their brands? (a) Yes (b) No 4. Have you displayed any Point of Purchase advertisements for Dalmia? (a) Yes (b) No 5. Your overall view about the market assistance the company provides (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied Reason:
STOCK
6. What type of problem do you face in the delivery & purchase of Dalmia Cement?
7. What is the highest order that you have ever received for Dalmia? ___________________ 7.1 Did you have sufficient stock that time? (a) Yes (b) No 8. Usual stock capacity ________________ Avg. Reorder period _____________ 9. How often do you go stock out? ______________________________________________ 10. Your overall view about the timely stock delivery (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied 11. Your overall view about convenience of making changes in the order (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
DEALER SATISFACTION
12. Your overall view about the sales contest the company conducts (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied 13. Your overall view about the free tours, gifts, allowances and discounts the company offer (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied 14. Your overall view about the responsive communication from the companys side (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied 15. Your overall view about dealers problem addressing attitude of the company (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied 16. Your overall view about the technical support you get in this dealership (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied 17. Your overall view about the dealers listed promotions (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied 18. Your overall view about the display and advertising allowances (a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied 19. Your overall rating of Dalmia cements dealership
Excellent Good Average Bad Very bad 20. Would you like to deal with Dalmia Cement in future? (a) Yes (b) No 21. When people ask for Dalmia cement how do they address it? (a) Dalmia (b) Vajram (c) Dalmia Vajram 21.1 If its Vajram, do you feel its better to rename the product Vajram instead of Dalmia Vajram? (a) Yes (b) No 21.2 If its Dalmia / Dalmia Vajram, do you feel the name Dalmia brings strength to the brand? (a) Yes (b) No
ANY SUGGESTIONS / COMPLAINTS:
Brand High Demand Your recommend. / preference People pref. Your dealership rating for 10 Dalmia