Sbi Po Marketing

MARKETING CAPSULE FOR SBI PO 2014 EXAM
Last three years Marketing questions which was asked in SBI PO exam. Also we are providing you some expected marketing questions which can be asked in
upcoming SBI PO 2014 exam.
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be
looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship
management that also benefits the organization.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing
superior customer value.
From a societal point of view, marketing is the link between a societys material requirements and its economic patterns of response. Marketing satisfies these
needs and wants through exchange processes and building long term relationships.
Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in positioning the firm within its
competitive market. The main definition is often credited to Philip Kotler, recognized as the originator of the most recent developments in the field, for the works
that appeared from 1967 to 2009.
7 Ps of Marketing: 4 Cs of Marketing: 5 Ms of Marketing:
1. Product 1. Customer needs & wants 1. Market
2. Price 2. Cost to the customer 2. Management
3. Promotion 3. Communication 3. Money
4. Place 4. Channel 4. Manpower
5. Physical Evidence 5. Manufacturing
6. Positioning
7. People
Marketing Questions Asked in SBI PO Exams from 2010
1. Market research is useful for ____?
(1) Deciding proper marketing strategies
(2) Deciding the selling price
(3) choosing the right products
(4) choosing the sales person
(5) All of these
Ans. (5)
2. A call means:
(1) shout out to somebody
(2) profession or business
(3) visiting friends
(4) visiting prospective customers
(5) aftersales service
Ans. (4)

3. Conversion means:
(1) meeting a prospective client
(2) interacting with a prospective client
(3) converting an employer into an employee
(4) converting a seller into a buyer
(5) converting a prospective client into a buyer
Ans. (5)
4. Customization means:
(1) acquiring more customers
(2) regulating customers
(3) special products to suit each customer
(4) more products per customer
(5) All of these Ans. (3)
5. Modern style of marketing include
(1) digital marketing
(2) telemarketing
(3) ecommerce
(4) emails solicitation
6. EMarketing is the same as
(1) virtual marketing
(2) digital marketing
(3) real time marketing
(4) all of these
(5) None of these Ans. (4)
7. Valueadded services means
(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
8. Aggressive Marketing is necessitated due to:
(1) globalization
(2) increased competition
(3) increased production
(4) increased job opportunities
9. Efficient Marketing styles require
(1) proper planning
(2) good communication skills
(3) team work
(4) knowledge of products
10. The performance of a salesperson depends on
(1) salary paid
(2) sales incentive paid
(3) sizes of the sales team
(4) ability and willingness of the salesperson
(5) team leader aggressiveness Ans. (4)
11. The sole aim of marketing is to
(1) increase sales
(2) increase the number of employees
(3) increase profits
(4) increase production
12. Lead generation means
(1) tips for selling tactics
(2) tips for better production
(3) generating leaders
(4) likely sources for prospective clients
(5) All of these
Ans. (4)
13. Find the correct statement:
(1) Marketing is redundant in monopolistic companies
(2) The performance of a salesperson depends on the
amount of incentives paid
(3) Marketing is influenced by peer performance.
(4) An increase in market shares indicates fall in
business volume.
(5) A mission statement is part of the Company's
Prospectus.
Ans. (5)

14. Which of the following is the first step in the
'transaction processing cycle', which captures business
data through various modes such as optical scanning
or at an electronic commerce website?
(1) Document and report generation
(2) Database maintenance
(3) Transaction processing
(4) Data Entry
15. CRM (Customer Relationship Management) is
(1) A presales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above Ans. (5)
16. Bancassurance can be sold to
(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
17. Crossselling is not effective for which one of the
following products?
(1) Debit Cards
(2) Savings Accounts
(3) Internet Banking
(4) Pension loans
(5) Personal loans Ans. (2)
18. Which of the following is not involved in the Growth
Strategies of a company?
(1) Horizontal integration
(2) Vertical Integration
(3) Diversification
(4) Intensification
(5) None of these
Ans. (4)
19. A successful "Blue Ocean" requires
(1) Effective communication
(2) Innovative skills
(3) Motivation
(4) All of the above
20. Crossselling is a basic function of
(1) All employers
(2) All employees
(3) All salespersons
(4) Planning Department
21. Data mining means analyzing the data stored with
(1) The DSA
(2) The frontoffice staff
(3) The backoffice staff
(4) The customers
22. SME means
(1) Selling and Marketing Establishment
(2) Selling and Managing Employee
(3) Sales and Marketing Employee
(4) Small and Medium Enterprises
23. One of the following is not included in the 7 P's of
Marketing. Find the same.
(1) Product (2) Price
(3) Production (4) Promotion
24. The target group of the SME loans is
(1) All businessmen (2) All professionals
(3) All SSIs (4) All of the above
25. Home loans can be best canvassed among
(1) Builders (2) Flat owners
(3) Land developers (4) Agriculturist
(5) Individual wanting to buy a flat or house
Ans. (5)
26. Online Marketing is the function of which of the
following
(1) Purchase section
(2) Production Department
(3) IT Department
(4) Design Section
(5) A collective function of all staff Ans. (5)
27. Customization is useful for
(1) Designing customer specific product
(2) Call centres
(3) Publicity
(4) Motivating the staff
(5) Cold calls Ans. (1)
28. The key challenge to marketdriven strategy is
(1) Selling maximum products
(2) Employing maximum DSAs
(3) Delivering superior value to customers
(4) Being rigid to changes
(5) Adopting shotterm vision
Ans. (3)

29. Effective selling skills depends on
(1) Size of the sales team
(2) Age of the sales team
(3) Peer strength
(4) Knowledge level of the sales team
(5) Educational level of the sales team Ans. (3)
30. Generation of sales lead can be improved by
(1) being very talkative
(2) increasing personel and professional contact
(3) being passive
(4) engaging recovery agent
(5) product designs Ans. (2)
31. A market plan is
(1) performance appraisal of the marketing staff
(2) company prospectus
(3) documented marketing strategy
(4) business targets
(5) call center Ans. (3)
32. Marketing channels means
(1) delivery objects
(2) sales target
(3) delivery outlets
(4) delivery boys
(5) sales teams
Ans. (3)
33. Social marketing is
(1) share market prices
(2) marketing by the entire society
(3) internet marketing
(4) marketing for the social cause
(5) society byelaws Ans. (4)
34. Service marketing is the same as
(1) internet marketing
(2) telemarketing
(3) internal marketing
(4) relationship marketing
(5) transaction marketing Ans. (4)
35. Marketdriven strategy includes
(1) identifying problems
(2) planning marketing tactics of peers
(3) positioning the organization and its brands in the
market place
(4) internal marketing
(5) selling old products Ans. (3)
36. Innovation in marketing is same as
(1) motivation (2) perspiration
(3) aspiration (4) creativity
(5) team work
Ans. (4)
37. Personal loans can be canvassed among
(1) salaried person (2) pensioners
(3) foreign nationals (4) NRI Customers
(5) Noncustomers
Ans. (1)
Some Expected Marketing Questions For SBI PO 2014 Exam
Q.1. Market expansion means:
(1) Hiring more staff
(2) Buying more products
(3) firing more staff
(4) Buying more companies
(5) None of these Ans: 5
Q.2. Effective marketing helps in
(1) Developing new products
(2) Creating a competitive environment
(3) Building demand for product
(4) All of these
Q.3. A good seller should have the following qualities
(1) Developing the work (2) Submissive
(3) Sympathy (4) All of these
Q.4. One of the following is a target for the marketing of
internet banking
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
Q.5. Planned cost service means
(1) costly products
(2) extra profit on the same cost
(3) extra work by seller
(4) all of these
Q.6. Rural marketing is not required because
(1) Rural people do not understand marketing
(2) It is not practical from the cost point of view

(3) It is sheer wastage of time
(4) All of these
Q.7. In Consumer behavior 'Perception is a process through
which
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer's mind receives, organizes and interprets
physical time
(4) Both 1 and 2
(5) All of the above Ans: 3
Q.8. Sale forecast implies
(1) an estimate of the maximum possible sales opportunities
present in a particular market segment.
(2) an estimate of sales, in physical units, in a future period
(3) Estimating the number of sales person required to sell a
product.
(4) Both 1 and 2
(5) Neither 1 nor 2 Ans: 4
Q.9. Advertising for............. is not allowed on T.V.
(1) Liquor (2) Cigrattes
(3) Both 1 and 2 (4) Soaps
Q.10. Entrepreneurs find direct marketing attractive because
of
(1) Investment is low
(2) It doesn't required specialized skills
(3) Returns are quick
(4) All of above
Q.11. A theory states that no matter how efficiently
goods/service are produced, if they cannot be delivered to
the customer in the quickest possible time it is vainthis
theory is called
(1) Quickest the best (2) Instant service
(3) Service on time (4) Timely effort
(5) Matter theory Ans: 2
Q.12. Demonstration is an exercises to
(1) attractively pack and display the goods
(2) Prove the characteristic of the product
(3) Both 1 and 2
(4) Window shop
(5) Neither 1 nor 2
Ans: 2
Q.13. In selling "Consumption" is the ultimate goal of the
sales while a marketer
(1) Identifies consumer needs and wants.
(2) Develop an appropriate product/service to attain
customer satisfaction.
(3) Accomplish organizational goals through integrated
marketing approach
(4) all of the above.
Q.14. 'Casual' research is basically concerned with
(1) Establishing cause and effort relationship
(2) Arriving at a forecast or prediction of interest.
(3) measuring and estimating the frequencies with which of
things occur
(4) All of above
Q.15. A method in which brand equity is measured by
comparing difference between the retail price of the brand
and the retail price of an unbranded product in same
category is called
(1) Brand goodwill method
(2) price premium method
(3) Production method
(3) Both 1 and 2
(4) Neither 1 nor 2 Ans: 2
Q.16. Bank Marketing means
(1) Selling of Banks
(2) Merger of Banks
(3) Selling bank's products and services
(4) None of these
(5) All of these Ans: 3

Q.17. Credit cards are used for
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) all of these
Q.18. Home loans are granted to
(1) Individuals (2) Institutions
(3) Builders (4) all of these
Q.19. ATMs are
(1) Branches of Banks
(2) Manned counters of Banks
(3) Unmanned cash dispensers
(4) All of these
Q.20. Relationship selling means
(1) Preparing a list of relatives
(2) Cross selling
(3) Selling to relatives
(4) Selling to strangers
(5) Telemarketing Ans: 2
Q.21. Proper pricing is needed for
(1) Extra charges of extra services
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customers
(5) Depositing money in bank. Ans: 3
Q.22. The abbreviation ISP stands for
(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
Q.23. ESOP stand for
(1) Efficient Service of Promises
(2) Effective System of Projects
(3) Employee Stock Option Plan
(4) Essential Security of Project
(5) Equity Stock Option Plan Ans: 3
Q.24. The balance sheet of an organization gives information
regarding
(1) Result of operations for a particular Period
(2) The financial position as on a particular date
(3) The operating efficiency of a firm.
(4) Financial position during a particular period
Q.25. The advantage of telephone interview are
(1) Relatively low cost per interview
(2) Good for reaching important people who are inaccessible
(3) Securing Cooperation which is not always possible
(4) All of these
(5) Both 1 & 2 Ans: 5
Q.26. The best advertisement is
(1) Glow sign boards (2) On internet
(3) TV media (4) Print media
(5) A satisfied Customer Ans: 5
Q.27. Acid Test of a brand is
(1) Brand preference
(2) Brand awareness
(3) Brand loyalty
(4) Brand equity
(5) Band acceptability Ans: 3
Q.28. In banks loans and advances are considered as
(1) Assets
(2) liabilities
(3) Resources
(4) cause of expenditure
Q.29. In the context of globalization, BPO means
(1) British Petroleum Organization
(2) British Passport Office
(3) Business Process Outsourcing
(4) Business Process Orientation
Q.30. Modern method of marketing include
(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through emails
(4) Both 1 and 2
Q.31. For effective marketing the salesmen should have
which of these qualities
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skill
Q.32. Market Research is needed for
(1) Deciding the market area
(2) Deciding the rightproduct to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these
Ans: 5

Q.33. Which of the following statement is true
(1) Marketing makes the company to go into loss due to
higher expense
(2) Marketing is not required in profitmaking companies
(3) Marketing sharpens the mind of the employees
(4) Marketing is wastage of time.
Q.34. Marketing plan helps in
(1) Better lead generation
(2) Better systems
(3) Better results
(4) Better customer service
Q.35. Motivation means
(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
Q.36. In a Marketing process in today's world
(1) Only standard products are sold
(2) The seller needs to have product knowledge
(3) The seller should ensure customer satisfaction
(4) Only quantum of sales matters.
Q.37. Sale forecasting involves
(1) Sales planning
(2) sales pricing
(3) Distribution channel
(4) Consumer Tastes
Q.38. In addition to product , price, promotion, the
augmented marketing mix for services include all of the
following EXCEPT;
(1) People
(2) Packaging
(3) Process
(4) Physical evidence
(5) Both 1 and 2 Ans: 2
Q.39. Dumping relates to the sale of
(1) Products in foreign markets that cannot be sold in the
home market
(2) Products discontinued in the home market sold to a
foreign market
(3) Production in foreign markets that cannot pass safety
standards in the home market
(4) None of these
Q.40. The following does not represent a market situation
(1) A bank run dispensary located in its, staff quarters.
(2) A fund raising charity show for the members of an NGO
(3) A meditation camp of a religious organization concluded
for its members.
(4) A stall distributing Kada Prasad in a Gurudwara
Q.41. The following offering is not a service
(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
Q.42. The act of obtaining a desired object from someone by
offering some in return is called as a
(1) Transaction (2) Exchange
(3) Relationship (4) Value
Q.43. _______ is a group of related products that function in a
similar manner, are sold to the same customer groups and
marketed through the same type of the outlets.
(1) Group (2) Product line
(3) Category (4) Market
Q.44. Goods that are typically bought by consumer based on
a comparison of suitability, quality price and style are called
goods
(1) Industrial (2) Specialty
(3) Shopping (4) Convenience
Q.45. Out of the following is not an objective of pricing
(1) Profit
(2) Stabilizing demand an sales of the product
(3) Improvement in product quality
(4) Expansion of business.
Q.46. Out the following is not the three level of the
product
(1) Core (2) Symbolic
(3) Augmented (4) fragmented
Q.47. Of the following pricing methods is not for new
product
(1) Market skimming (2) Penetration
(3) Discriminatory pricing (4) None of these
Q.48. In market skimming pricing strategy
(1) Initially price is lower than it is reduced
(2) Initially price is higher than it is reduced
(3) Initial price is high and is maintained high
(4) None of these

Q.49. Bank of Mathura is offering higher interestratio on
fixed deposit to senior citizens of 60 years and above It is
practicing
(1) Promotional pricing (2) Psychological pricing
(3) Segmental pricing (4) Product mix pricing
Q.50. With pricing, the products are priced below list
price (or even cost) for a temporary period to create buying
urgency
(1) Reference (2) Byproduct
(3) Promotional (4) Market penetration
Q.51. Regulation that arise to ensure that firm takes
responsibility for the social costs of their products or
production processes stem from which reason for
government legislation of business
(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses from unfair consumer demands.
Q.52. The last stage in selling process
(1) approach (2) handling objections
(3) closing (4) follow up
Q.53. The Major advantage of survey research is its
(1) Simplicity (2) Structure
(3) Organization (4) flexibility
Q.54. A is any activity or benefit offered for sale that is
essentially intangible and does not result in the ownership of
anything.
(1) Demand (2) Basic staple
(3) Product (4) Service
Q.55. ______ is a person's distinguishing psychological
characteristics thatlead to relatively consistent and lasting
responses his or her own environment
(1) Psychographics (2) Personality
(3) Demographics (4) lifestyle.
Q.56. The plan in the business buying behaviour model
where interpersonal and individual influence might interact
is called the
(1) Environment (2) Response
(3) Stimuli (4) Buying center
Q.57. The course of a product's sale and profit over its
lifetime is called
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
Q.58. All of the following are thought to be sources of new
product ideas Except
(1) Internal Sources (2) Customers
(3) Competitors (4) Local library
Q.59. If Honda uses its company name to cover such different
products as its automobiles lawn mowers and motorcycles, it
is practicing which of the following
(1) New brand strategy
(2) Live extension strategy
(3) Multiband strategy
(4) Brand extension strategy
Q.60. If a company (considering its options on the
product/market expansion grid) chooses to move in to
different unrelated fields (from what it has ever done before)
with new products as a means to stimulate growth, the
company would be following which of the following general
strategies.
(1) MarketPenetration
(2) Market development

(3) Product development
(4) Diversification
Q.61. When the market research organization chooses a
segment of the population that represents the population as
a whole, they have chosen a
(1) Group (2) Bivariantpopulation
(3) Sample (4) Market Target
Q.62. Joining with foreign companies to produce or market
product and service is called
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) JointVenturing
Q.63. A is a name, term, sign, symbol or design or a
combination of these that identified the market or seller of a
product or service
(1) Product feature (2) Sponsorship
(3) Brand (4) Logo
Q.64. The study of human population in terms of size,
density, age, gender, race, occupation and other statistics is
called:
(1) Geothermic (2) Demography
(3) Ethnography (4) Geography
Q.65. The process that turns marketing strategies and plans
in to marketing action in order to accomplish strategic
marketing objective is called
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
Q.66. If your company were to make a productsuch as suit
of clothes and sell that product your company will come
under which sector ?
(1) Retailer (2) Business
(3) Government (4) Service
Q.67. Cost that do not vary with production or sales level are
called
(1) fixed costs (2) Variable cost
(3) Standard costs (4) Independentcosts
Q.68. Consumer Information source
(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
Q.69. Zerobased budgeting (ZBB) means
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2. Ans: 3
Q.70. Which of the following expresses Maslow's Motivation
theory best
(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular
times.
(3) Where human needs are arranged in a hierarchy.
Q.71. The long term objective of marketing is
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer satisfaction
Q.72. Which among the following is statistical indicator for
equality in income distribution
(1) Gini Coefficient (2) Price Indices
(3) GNP (4) GDP
Q.73. Short term planning focuses on
(1) Functional plans (2) Long term objective
(3) Specific goal (4) Both 1 & 3
Q.74. In marketing terms Attitude can best be defined as a
(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
Q.75. Reference group influences VisaVis consumption
decision is a function of the
(1) Product Category
(2) Group characteristics
(3) Group communication process
(4) All of these

Q.76. Just in time (JIT) technique is getting wider acceptance
world over. The technique was first introduced in
(1) India (2) America
(3) Japan (4) None of these
Q.77. The level of commitment that consumers feel towards
a given brand is called
(1) Brand equity (2) Brand Name
(3) Brand loyalty (4) None of these
Q.78. Assigning specific Jobs and work places to the selected
candidates is known as
(1) Placement (2) Recruitment
(3) Transfer (4) Promotion
Q.79. As a councillor, a personnel manager
(1) Reminds the management of moral obligations towards
employees.
(2) Encourages the employees.
(3) Tries to settle the disputes between labour &
management.
(4) All of these
Q.80. Information systems can assist manager by
(1) Providing information
(2) Providing data on internal sources
(3) Directing
Q.81. Warehouse Management does not include
(1) Space determination (2) Stock layout
(3) Stock design (4) Stock placement
(5) Order picking procedure Ans: 5
Q.82. A marketing technique where marketer plays a specific
role in a particular segment is called
(1) Mass Marketing
(2) Niche marketing
(3) Strategic Marketing
(4) Communication Marketing
Q.83. Which among the following is not an example of
convenience goods?
(1) Tea (2) Newspaper
(3) Coffee (4) Shirts
Q.84. In Marketing Mix 4 Ps Imply
(1) Product, Price, Place, Promotion
(2) Product, Price, Policy, Place
(3) Place, People, Product, Promotion
Q.85. In Market segmentation which among the following is
not an economic component
(1) Age (2) Gender
(3) Both 1 and 2 (4) Income level
(5) Taxes Ans: 3
Q.86. Which among the following is a feature of good
forecasting method
(1) Accuracy (2) Simplicity
(3) Economy (4) Availability
Q.87. A person who ultimately determines any part or whole
of the buying decision is called
(1) Decider (2) Buyer
(3) User (4) Influencer
Q.88. When a firm sells off part of its business to another it is
called
(1) Diversification (2) Divestment
(3) Pruning (4) Strategy
(5) Joint venture Ans: 2
Q.89. Buyer Resistance means
(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indifferent Salesman
(4) Hesitant buyers
Q.90. Digital Bank can be resorted through
(1) Mobile phones (2) Internal
(3) Telephones (4) All of these
Q.91. Cross selling is very effective in the sale of one of the
following
(1) Debit Card (2) Credit Cards
(3) Internal Banking (4) Auto Loan
Q.92. Target market for debit card is
(1) All existing account holder
(2) All sales persons
(3) All NRIs
(4) All HNIs
(5) All of these
Ans: 1

Q.93. SME means
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
Q.94. Outsourcing means service rendered by
(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
Q.95. Sales promotion involves, the incorrect option
(1) Building product awareness
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
Q.96. DSA Means
(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
Q.97. Conversion in sales language means
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
Q.98. Bank Marketing is treated as
(1) Transaction marketing (2) Service marketing
(3) Indoor marketing (4) all of these
Q.99. Leads can be provided by
(1) friends relatives (2) Websites
(3) Directories (4) All of these
Q.100. Marketing is Find the wrong option
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
Q.101. Customers Relationship with the Bank is influenced
by
(1) Customers attitudes
(2) Attitude of bank staff
(3) Attitudes of salesperson
(4) Good service
Q.102. Delivery channel other than Bank counters are
(1) ATMs
(2) Internet Banking
(3) Mobile Banking
(4) Tele Banking
Q.103. The Sequence of a sales process is
(1) Lead generation, call, presentation & sale
(2) Sales, presentation, lead generation, call
(3) Lead generation, call, sale & presen tation
(4) There is no sequence required
Q.104. Automated Teller machines (ATMs) are innovation
for the banking industry. In terms of the service industry this
is an innovation in the element of the marketing mix.
(1) Pricing (2) Promotion
(3) Distribution (4) Product
Q.105. A brand is BEST defined as a
(1) Registered design or symbol that is displayed on the
product.
(2) Related group of words that describe the product.
(3) Name, symbol, design or combination of these that
identifies a sellers product.

(4) Copyrighted word(s) that give the manu facturer
exclusive ownership.
(5) Name of the manufacturer of the product.
Ans: 3
Q.106. One distinguishing factor between a brand name and
a brand is that a brand Name.
(1) Creates customer loyalty
(2) Consists of word
(3) Identifies only one item in the product mix
(4) Implies an organizations Name
Q.107. When a firm uses one of its existing brand name as
part of a brand name for an improved or new product, the
branding is called________
(1) Individual branding
(2) Over all family branding
(3) Line family branding
(4) Brand extension branding
Q.108. A carton of orange juice has no brand name and on
the package only the name of the product Orange Juice is
written. This is an example of
(1) a manufacturers brand
(2) an own label brand
(3) a no frills brand
(4) a generic brand
Q.109. When _____branding is used, all of a firms products
are branded with the same name or at least part of the name:
(1) Individual
(2) Trademark
(3) Family
(4) Selective
(5) Extension Ans: 3
Q.110. Labeling is important for three reasons promotional
and legal reasons. What is the third reason?
(1) Marketing (2) Branding
(3) Strategic (4) Informational
(5) None of these
Ans: 4
Q.111. Labeling is important for informational, legal &
reasons
(1) Marketing (2) Branding
(3) Strategic (4) Promotional
Q.112. The label and a soft drink can reads cool and
reforesting for what reason are these words used?
(1) To provide information
(2) To encourage multiple purchases
(3) To promote the product
(4) To satisfy legal requirements
Q.113. Multiple packaging is
(1) Likely to increase demand
(2) The same as family packaging
(3) The most effective type of packaging
(4) The most expensive
Q.114. Marketers should view packaging as a major strategic
tool, especially for
(1) Consumer Convenience products
(2) Industrial products
(3) Consumer Shopping products
(4) Specialty products
Q.115. The first step in selling process
(1) Preapproach
(2) approaching the customer
(3) Making the presentations
(4) Prospecting
Q.116. Before Contacting acceptable prospects, a salesperson
for an industrial cleaning equipment company analyzes
information about the prospects, product need, feeling about
brands, and personal characteristics. This process is called
(1) Prospecting
(2) pre approach
(3) approach
(4) making the presentation
(5) Preparing Ans: 5
Q.117. Which of the following is most likely to stimulate
customer loyalty
(1) Coupons (2) Sweepstakes
(3) Frequent user incentives (4) Premiums
(5) Samples Ans: 3
Q.118. A good definition of ________ would be that it consists
of direct connections with carefully targeted individual
consumers to both obtain an immediate response and
cultivate lasting customer relationships
(1) advertising (2) direct marketing
(3) sales promotion (4) public relations
Q.119. Personal selling tries to achieve three general goals
finding prospects, convincing prospects to buy and
(1) Monitoring new products being developed

(2) Being aware of competitors sales activities
(3) Avoiding repeat sales
(4) Keeping customer satisfied
Q.120. "Pure Banking Nothing Else" Advertisement title
belongs to which Bank ?
(1) Allahabad Bank
(2) State Bank of India
(3) Canara Bank
(4) Union Bank
(5) Indian Overseas Bank Ans: 2
Q.121. Which of the following statement is FALSE ?
(1) Marketing is a consumer oriented process.
(2) Marketing is much more than selling and advertising.
(3) The concept of marketing is a narrow term.
(4) Marketing starts even before production starts.
(5) Marketing helps the enterprise to adapt to the changing
conditions and circumstances. Ans: 3
Q.122. Which of the following organization gave the
definition Marketing is concerned with the people and
activities involved in the flow of goods and services from
producer to consumer
(1) American Marketing Association
(2) UK institute of Marketing
(3) University of Regina
(4) Harvard Law School
(5) University of Chicago Ans: 1
Q.123. Which of the following is NOT one of the
characteristics of services ?
(1) Perishability
(2) Variability
(3) Customer Participation
(4) Tangibility
(5) Inseparability Ans: 4
Q.124. Which of the following sector comes under the
services sectors ?
(1) Tourism
(2) Legal
(3) Transportation
(4) Communication
Q.125. Expand SWOT.
(1) Strengths, Width, Opportunities, Threats
(2) Security, Weaknesses, Opportunities, Threats.
(3) Strengths, Weaknesses, Opportunities, Threats
(4) Society, Weaknesses, Opportunities , Travel
(5) Systems, Weaknesses, Opportunities, Travel
Ans: 3
Q.126. Which of the following is NOT a part of Product Life
Cycle ?
(1) Introduction (2) Growth
(3) Saturation (4) Inflation
(5) Maturity Ans: 4
Q.127. What is meant by B2B Ebusiness Model ?
(1) Bankto Business
(2) Businessto Bank
(3) Buildingto Business
(4) Business to Broadcast
(5) Businessto Business Ans: 5
Q.128. Describe B2C model of ebusiness.
(1) Selling of products and services to corporates.
(2) Selling of products and services directly to consumers.
(3) Consumers name own prices, which businesses can
accept or decline.
(4) Businesses selling to local state, and federal agencies.
(5) Consumers selling directly to other consumers.
Ans: 2
Q.129. Telemarketing is a form of _________
(1) Indirect Marketing (2) Field Marketing
(3) Virtual Marketing (4) Direct Marketing
(5) Online Marketing Ans: 4
Q.130. What is Mmarketing?
(1) Mobile Marketing (2) Management Marketing
(3) Model Marketing (4) Modern Marketing
(5) Mind Marketing Ans: 1
Q.131. What are specialty stores?
(1) Stores that specializes in electronic goods only.
(2) Stores that specializes in a single line of goods with a
deep assortment to give wider choice to customers.
(3) Stores that are managed by hawkers, pedlars, street
vendors.
(4) Stores that offer great shopping convenience to
customers.
(5) Stores that specializes in selling books only.
Ans: 2
Q.132. What is concept Marketing ?
(1) It is the type of marketing in which manufactures own
outlets and exclusive show rooms.
(2) It is the factory outlets owned and operated by retailers.
(3) It is an act of converting a new concept into a product.
(4) It is the concept of marketing through sending messages
on mobiles.
Q.133. Expand ICDT Model.
(1) Information, communication, Transaction and
Distribution.
(2) Investment, communication, transaction and distribution.
(3) Internet, carrier, Transaction and Distribution.
(4) Internet, communication, Transport and Distribution.
(5) Information, communication, Transportation and
Distribution. Ans: 1

Q.134. An advertisement is not for __________.
(1) Suggesting new uses of product.
(2) Explaining how a product works.
(3) Telling about a new product.
(4) Building brand preferences.
Q.135. Which of the following is NOT a base for Market
segmentation ?
(1) Behavioral Segmentation
(2) Demographic Segmentation
(3) Geographic Segmentation
(4) Psychographic segmentation
(5) Status Segmentation Ans: 5
Q.136. Which of the following is NOT an important
component of PROMOTIONAL MIX?
(1) Advertising
(2) Personal selling
(3) Sales Promotion
(4) Publicity
(5) Total quality Management Ans: 5
Note: There are five important components in promotional
mix
1. Advertising 2. Personal Selleing
3. Sales promotion. 4. Publicity and public relations.
5. Direct Marketing
Q.137. Advertising is a non personal mass communication
by an _____________ sponsor.
(1) Unidentified (2) Identified
(3) Powerful (4) Spontaneous
(5)Convenient Ans: 2
Q.138. Which of the following factors do not affect the
Pricing Policy of a company ?
(1) Cost (2) Demand
(3) Competition (4) Distribution Channel
(5) Standard of living Ans: 5
Q.139. The task of creating strong customer loyalty is called:
(1) Accountable Marketing
(2) Total Quality Marketing
(3) Relationship Marketing
(4) Direct Marketing
Q.140. What is meant by the term Brand insistence?
(1) A buyer will buy the brand but has an open mind to try
another brand.
(2) A buyer insists on purchasing one brand only and will not
accept a substitute.
(3) A buyer has no knowledge of the existence of brand.
(4) A buyer favors the purchase of the brand
(5) A buyer has a strong attachment to the brand and will not
accept a substitute if brand is available.
Ans: 2
Q.141. Which of the following statements is correct?
(1) Marketing is the term used to refer only to the sales
function within a firm.
(2) Marketing managers usually dont get involved in
production or distribution decisions.
(3) Marketing is an activity that considers only the needs of
the organization, not the needs of society as a whole.
(4) Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering and
exchanging offerings that have value for customers, clients,
partners, society at large.
Q.142. The term marketing refers to
(1) New product concepts and improvements
(2) Advertising and promotion activities
(3) A philosophy that stresses customer value and
satisfaction
(4) Planning sales campaigns
Q.143. In the history of marketing, when did the production
period end?
(1) In the late 1800s
(2) In the early 1900s
(3) In the 1920s
(4) After the end of the Second World War
Q.144. A marketing philosophy summarized by the phrase a
good product will sell itself is characteristic of the
period.
(1) Production (2) Sales
(3) Marketing (4) Relationship
Q.145. Which of the following factors contributed to the
transition from the production period to the sales period?
(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depression
Q.146. An organisation with a orientation assumes
that customers will resist purchasing products not deemed
essential.
(1) Production (2) Marketing
(3) Relationship (4) Sales

Q.147. In the relationship marketing firms focus on
relationships with .
(1) Short term; customers and suppliers
(2) Long term; customers and suppliers
(3) Short term; customers
(4) Long term; customers
(5) None of these
Ans: 2
Q.148. Political campaigns are generally examples of .
(1) Cause marketing
(2) Organization marketing
(3) Event marketing
(4) Person marketing
Q.149. The Coca Cola organisation is an official sponsor of
the Olympics. The firm is engaging in
(1) Place marketing
(2) Event marketing
(3) Person marketing
(4) Organization marketing
Q.150. Todays marketers need ....
(1) Neither creativity nor critical thinking skills
(2) Both creativity and critical thinking skills
(3) Critical thinking skills but not creativity
(4) Creativity but not critical thinking skills
Quick Notes:
1. Market May Comprise of:
i. One seller and many buyers
ii. Many sellers and one buyer
iii. Many sellers and Many buyers
iv. Few sellers and Many buyers
v. Many sellers and Few buyers
2. A likely interested customer of the bank is termed as
prospect.
3. In Marketing, calling on the prospective customers is
known as a call.
4. Division of the whole market into relatively
homogeneous groups is called Market Segmentation.
5. Marketing Guru Philip Kotler defines market
segmentation as the subdivision of a market into
homogeneous subjects of customers.
6. Marketing Mix: It is the set of marketing tools that a
firm uses to pursue its marketing objectives in the target
market.
7. E. Jerome McCarty proposed a classification of marketing
mix in four key areas:
1. Product 2. Price
3. Place 4. Promotion
8. SWOT Analysis: A tool used by organization to help the
firm to establish its strength.
S Strengths W Weakness
O Opportunity T Threats
Note: Strengths and Weakness are Internal Function
Opportunity and Threats are External Function
9. 4 Stages of Product Life Cycle (PLC):
i. Introduction ii. Growth
iii. Maturity iv. Decline
10. Brand: Brand is defined as a name, term, sign and
symbol or a combination of these, that identifies the
maker or seller of the product
.
11. Brand Equity: It refers to the value of the Brand.
12. JIT Just in Time
13. MRTP Monopolies and Restrictive Trade Practices
14. IMC Integrated Marketing Communications
15. In Double win strategy customer gets price debate.

16. Monopoly (only one seller) exists when a specific person or enterprise is
the only supplier of a particular commodity,
which relates to a single entity's control of a market to purchase a good or
service.
17. Oligopoly (few sellers) which consists of a few entities dominating an
industry.
18. MRP Manufacturing Resource Planning
19. HNI High Networth Individual
20. The Concept of Goriila Marketing is introduced by J.C. Levinson.
21. The Method of sending promotional items to clients is called Drip
Marketing.
22. Marketing via email falls under the category of direct marketing.
23. CTR (Click Through Rate) is related to Advertising metrics.
24. Creating a buzz in the industry is an example of Viral Marketing.
25. A non traditional, low cost, flexible and highly effective marketing is
termed as Gorilla Marketing.

1. Consumer inf ormation sources are-
(1) personal source and commercial source
(2) public source
(3) experimental source
(4) All (1), (2) & (3)
(5) Only (1) & (2)

2. Zero-Based Budgeting (ZBB) means-
(1) a tool f or marketing cost analy sis
(2) a tool f or f inancial analy sis
(3) each y ear, budgeting starts f rom a scratch
(5) Only (1) & (2)

3. The adv antages of telephone-interv iew are-
(1) relativ ely low cost per interv iew
(2) good f or reaching important people who are inaccessible
(3) securing co-operation which is not alway s possible
(4) All of these
(5) Only (1) & (2)

4. Which among the f ollowing is a disadv antage of an EDI sy stem?
(1) Speed
(2) Errors
(3) Expensiv e
(4) Mismatch
(5) None of these

5. In online marketing , there is ______
(1) no exchange
(2) exchange is the core of marketing
(3) Guarantee
(4) Only warranty
(5) None of these

6. Sales f orecasting inv olv es___
(1) Sales planning
(2) Distribution Channels
(3) Sales Pricing
(4) Consumer Tastes
(5) All of these

7. Marketing is____
(1) Consumer oriented
(2) Competitors oriented
(3) Producer oriented
(4) Both (1) & (2)
(5) Both (2) & (3)

8. Warehousing management does not include____
(1) Order picking procedure
(2) Space determination
(3) Stock lay out
(4) Stock design
(5) Stock placement

9. In the case of such goods where consumer normally compares price,
quality deliv ery etc are called____
(1) Shopping goods
(2) Specially goods
(3) Stable goods
(4) Deriv ed demand
(5) Luxury goods
10. In marketing Mix 4Ps imply ___
(1) Product, Price, Policy , Place
(2) Product, Price, Public, Place
(3) Product, Promotion, Policy , Place

11. According to product lif e cy cle theory , the prof it is maximum in:
(1) Matured stage
(2) Dev eloped stage
(3) Early stage
(4) Declined state
(5) None of these

12. In the Era of globalization of business, M & A means_____
(1) Money & Assets
(2) Marketing & Alliances
(3) Mergers & Acquisitions
(4) Means & Acquisitions
(5) Markets & Acquisitions

13. The long term objectiv e of marketing is ______
(1) Customer satisf action
(2) Prof it maximization with customer
(3) Prof it maximization
(4) Cost cutting
(5) None of these

14. Which of the f ollowing is an example of teleconf erencing?
(1) Computer conf erencing
(2) Audio conf erencing
(3) Video conf erencing
(4) All of the abov e
(5) None of these

15. Inf ormation sy stems can assist managers by ___
(1) prov iding inf ormation
(2) prov iding data on internal sources
(3) directing
(5) None of these

1 (4)

9. (1)
2. (3)

10.

(4)
3.

(4)

11.

(1)
4.

(3)

12.

(3)
5.

(2)

13.

(2)
6.

(5)

14.

(4)
7.

(4)

15.

(4)
8.

(1)

Q1. Regulation that arise to ensure that firmtakes responsibility for the
social costs of their products or production processes stemfrom which
reason for government legislation of business-
(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses fromunfair consumer demands.
(5) All of these

Q2. The last stage in selling process-
(1) approach
(2) handling objections
(3) closing
(4) follow up
(5) All of these

Q3. The Major advantage of survey research is its-
(1) Simplicity
(2) Structure
(3) Organization
(4) flexibility
(5) All of these

Q4. A ----- is any activity or benefit offered for sale that is essentially
intangible and does not result in the ownership of anything.
(1) Demand
(2) Basic staple
(3) Product
(4) Service
(5) All of these

Q5. ------- is a person's distinguishing psychological characteristics that-lead
to relatively consistent and lasting responses his or her own environment -
(1) Psychographics
(2) Personality
(3) Demographics
(4) lifestyle.
(5) All of these

Q6. The plan in the business buying behaviour model where interpersonal
and individual influence might interact is called the-
(1) Environment
(2) Response
(3) Stimuli
(4) Buying center
(5) All of these

Q7. The course of a product's sale and profit over its lifetime is called-
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these

Q8. All of the following are thought to be sources of new product ideas
Except-
(1) Internal Sources
(2) Customers
(3) Competitors
(4) Local library
(5) All of these

Q9. If Honda uses its company name to cover such different products as its
automobiles lawn mowers and motorcycles, it is practicing which of the
following-
(1) New brand strategy
(2) Live extension strategy
(3) Multi-brand strategy
(4) Brand extension strategy
(5) All of these

Q10. If a company (considering its options on the product/market expansion
grid) chooses to move in to different unrelated fields (fromwhat it has ever
done before) with new products as a means to stimulate growth, the
company would be following which of the following general strategies.
(1) Market-Penetration
(2) Market development
(3) Product development
(4) Diversification
(5) All of these

Q11. When the market research organization chooses a segment of the
population that represents the population as a whole, they have chosen a-
(1) Group
(2) Bi-variant-population
(3) Sample
(4) Market Target
(5) None of these

Q12. Joining with foreign companies to produce or market product and
service is called-
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Venturing
(5) None of these

Q13. A --- is a name, term, sign, symbol or design or a combination of these
that identified the market or seller of a product or service-
(1) Product feature
(2) Sponsorship
(3) Brand
(4) Logo
(5) None of these

Q14. The study of human population in terms of size, density, age, gender,
race, occupation and other statistics is called
(1) Geothermy
(2) Demography
(3) Ethnography
(4) Geography
(5) None of these

Q15. The process that turns marketing strategies and plans in to marketing
action in order to accomplish strategic marketing objective is called-
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these

Q16. If your company were to make a product -such as suit of clothes and
sell that product your company will come under which sector ?
(1) Retailer
(2) Business
(3) Government
(4) Service
(5) None of these

Q17. Cost that do not vary with production or sales level are called-
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these

Q18. Consumer Information source-
(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
(5) None of these

Q19. Zero-based budgeting (ZBB) means-
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting start s froma scratch.
(5) both 1 & 2.

Q20. Which of the following expresses Maslow's Motivation theory best ----
(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular times.
(3) Where human needs are arranged in a hierarchy.
(4) all of these

ANSWERS:
1. (3) 11. (3)
2. (4) 12. (4)
3. (4) 13. (3)
4. (4) 14. (2)
5. (2) 15. (4)
6. (4) 16. (2)
7. (4) 17. (1)
8. (3) 18. (4)
9. (4) 19. (3)
10. (4) 20. (4)

1. One of the methods f or Market Monitoring is
(1) to watch TV serials
(2) to discuss with other sales persons
(3) to monitor media outlets
(4) All of these
(5) None of these
2. Market Expansion means
(1) hiring more staf f
(2) f iring more staf f
(3) buy ing more products
(4) buy ing more companies
(5) None of these
3. Ef f ective marketing helps in
(1) dev eloping new products
(2) creating a competitiv e env ironment
(3) building demand f or products
(4) All of these
(5) None of these
4. A Call in Marketing means
(1) to phone the customers
(2) to v isit the customers
(3) to v isit the marketing site
(4) to call on prospectiv e customers
(5) None of these
5. Deliv ery Channel means
(1) maternity wards
(2) handing ov er the products to the buy ers
(3) places where products are made av ailable to the buy ers
(4) All of these
(5) None of these
6. One of the f ollowing is a target group f or the marketing of Internet
Banking.
(4) Only creditors
(5) All of these
7. One of the f ollowing is a target group f or the marketing of educational
loan.
(2) Students
(3) Only poor students
(4) Students hav ing promising educational track record
(5) All of these
8. Serv ice af ter sale is not the f unction of
(1) Marketing staf f
(2) Seller
(3) Director of the company
(4) Employ ees of the company
(5) All of the abov e are wrong
9. Market Surv ey means
(1) Market Research
(2) Market Planning
(3) Marketing Strategies
(4) Market Monitering
(5) All of these
10. A good seller should hav e the f ollowing quality /qualities ?
(1) Dev otion to the work
(2) Submissiv e
(3) Sy mpathy
(4) All of these
(5) None of these
11. The rural marketing is not required because
(1) rural people do not understand marketing
(2) its not practical f rom the cost point of v iew
(3) it is sheer wastage of time
(4) All are wrong
(5) All are correct
12. Planned-cost serv ice means
(1) Costly products
(2) Extra prof it on the same cost
(3) Extra work by seller
(4) All of these
(5) None of these
13. Internet marketing means
(1) Self -marketing
(2) Core Groups monitoring
(3) Employ ees marketing
(4) All of these
(5) None of these
(4) All of these
(5) None of these
15. The aim of successf ul marketing is
(1) to increase the sale
(2) to increase the prof it
(3) to increase the output of sellers
(4) All of these
(5) None of these

Answers:
1 3 6 3 11 4
2 5 7 2 12 2
3 4 8 1 13 5
4 4 9 1 14 3
5 3 10 4 15 4

1. The goal of the marketing logistics sy stem should be to prov ide
___?
(1) a targeted lev el of promotional support.
(2) a targeted lev el of customer serv ice at the least cost.
(3) a targeted lev el of transportation expense ratio.
(4) a targeted lev el of f ield support.
(5) None of these

2. The practice of going af ter a large share of a smaller market or subsets
of a f ew markets is called-
(1) undif f erentiated marketing
(2) dif f erentiated marketing
(3) concentrated marketing
(4) turbo marketing
(5) None of these

3. ____ has the adv antage of being high in selectiv ity ; low cost,
immediacy , and interactiv e capabilities?
(1) Direct Mail (2) Outdoor
(3) Online (4) Radio
(5) None of these

4. Marketers are sometimes accused of deceptiv e practices that lead
consumers to believ e they will get more v alue than they actually do.
____includes practices such as f alsely adv ertising f actory or
wholesale prices or a large price reduction f rom a phony high retail
price?
(1) Deceptiv e promotion (2) Deceptiv e packaging
(3) Deceptiv e pricing (4) Deceptiv e cost structure
(5) None of these

5. Each salesperson is assigned to an exclusiv e area in which to sell the
company s f ull line of products or serv ices in which ty pe of sales
f orces structure?
(1) Territorial sales f orce (2) Product sales f orce
(3) Customer sales f orce (4) Hy brid sales f orce
(5) None of these

6. Setting the promotion budget so as to match the budgets of the
competition is characteristic of which of the f ollowing budget
methods?
(1) Af f ordable method
(2) Percentage-of -Sales method
(3) Competitiv e-and-parity method
(4) Objectiv e -and-task method
(5) None of these

7. ____is screening new-product ideas in order to spot good ideas and
drop poor ones as soon as possible.
(1) Idea generation
(2) Concept dev elopment & testing
(3) Idea screening
(4) Brainstorming
(5) None of these

8. Ref erral means-
(1) Sales person
(2) all customers
(3) lead prov ided by operation staf f
(4) calling the existing purchasers
(5) all purchasers

9. USP of a product/ serv ice means?
(1) Unique Selling Practices
(2) Unif orm Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) Usef ul Sales Person

10. The meaning of conv ersation in terms of sales is
(1) Designing new products
(2) conv erting purchaser into sellers
(3) conv erting sellers into purchasers
(4) conv erting perspectiv e customers into purchasers
(5) conv ersion of religion

11. Online Marketing is mostly usef ul f or marketing of
(1) Sav ing accounts (2) credit cards
(3) home loans (4) NRI deposits
(5) business accounts

12. Cross selling means-
(1) City to city sales
(2) selling with cross f ace
(3) selling with crossed f inger
(4) selling products to existing customers
(5) cold calling

13. Promotion in Marketing means
(1) passing an examination
(2) elev ation f rom one grade to another
(3) selling the products through v arious means
(4) selling the product in specif ic areas
(5) None of these

14. Sources of Sales Leads are
(1) Data Mining
(2) Market Research
(3) Media Outlets
(4) Promotional Programs
(5) All of these

(4) All of these
(5) None of these

16. Market Expansion means
(1) hiring more staf f
(2) f iring more staf f
(3) buy ing more products
(4) buy ing more companies
(5) None of these

17. Ef f ective marketing helps in
(1) dev eloping new products
(2) creating a competitiv e env ironment
(3) building demand f or products
(4) All of these
(5) None of these

18. A Call in Marketing means
(1) to phone the customers
(2) to v isit the customers
(3) to v isit the marketing site
(4) to call on prospectiv e customers
(5) None of these

19. One of the f ollowing is a target group f or the marketing of Internet
Banking?
(4) Only creditors
(5) All of these

20. Innov ation mean
(1) Product Designing
(2) New ideas
(3) Impulse
(4) Both (1) and (2)
(5) None of these

21. Serv ice af ter sale is not the f unction of
(1) Marketing staf f
(2) Seller
(3) Director of the company
(4) Employ ees of the company
(5) All of the abov e are wrong

22. can be done through digital Banking?
(1) Mobile phone
(2) Internet
(3) Telephone
(4) All of these
(5) None of these

23. What does AIDA stands f or?
(1) Adv ertisement, Interest, Demand, Acquire
(2) Adv ertisement, Interest, Desire, Attention.
(3) Attention, Interest, Desire Action.
(4) Action, Interest, Demand, Attention.
(5) Non e of these

24. A coloured or crooked perception of marketing and a short-
sightedness about business is a phenomenon called:
(1) Marketing short sightedness
(2) Marketing My opia
(3) Marketing point of View
(4) Marketing Hy permopia
(5) None of these

25. The Tradition Marketing sty le inv olves:
(1) Tele Marketing
(2) Digital Marketing
(3) Indirect Marketing
(5) All of these

26. A prospect means ----
(1) Any customer who walks into the blank.
(2) An employ ee of the bank
(3) A customer who is likely to be interested in banks product or
serv ice
(4) A depositor of the bank
(5) A borrower of the bank

27. Which is the f ollowing statement is true?
(1) Marketing makes the company to go into loss due to higher
expenses.
(2) Marketing is not required in prof it making companies
(3) Marketing sharpens the minds of the employ ees.
(4) Marketing is a time bound seasonal f unction
(5) Marketing is a waste of time

28. Product and Market Extension is based on___?
(1) Existing product New Market.
(2) Existing Markets New Product
(3) Customer Def ined product
(4) All of these
(5) None of these

29. Which statement is true?
(1) The distribution channel is also responsible f or the deliv ery of the
product to the customer.
(2) Certain products can be deliv ered through can be deliv ered
through the internet also.
(3) The use of e-mail of f ers a f aster and more f ocused approach
(4) All of these
(5) None of these

30. The internet of f ers marketers a f ast, versatile and inexpensiv e---
(1) Communication medium
(2) Cost of production
(3) Cost of construction
(4) All of these
(5) None of these

31. What is true about on line marketing?
(1) An ef f ective website is one that is easy to aces, regularly
updated and prov ides economic of scale.
(2) The two most popular adv ertising methods on the internal are
Commercial website and banners.
(3) A good adv ertisement engages the prospect with the brand
(4) All of these
(5) None of these

32. Say s Law of Markets states that
(1) Demand creates its own supply
(2) Supply creates its own demand
(3) Demand creates its own demand
(4) Supply creates its own supply
(5) None of these

33. Greshams Law states that
(1) Good money driv es bad money out of circulation
(2) Bad money driv es good money out of circulation
(3) Both good money and bad money may co-exist
(4) Neither bad money nor good money may be long in circulation
(5) None of these

34. Cross-selling is not ef f ective f or which one of the f ollowing products?
(1) Debit Cards (2) Sav ings accounts
(3) Internet Banking (4) Pension Loans
(5) Personal Loans

35. Which of the f ollowing is not inv olv ed in the Growth Strategies of the
company ?
(1) Horizontal integration (2) Vertical integration
(3) Div ersif ication (4) Intensif ication
(5) None of these

36. A successf ul Blue Ocean Strategy requires:
(1) Ef f ective Communications
(2) Innov ativ e Skills
(3) Motiv ation
(5) None of these

37. The long term objectiv e of marketing is ______
(1) Customer satisf action
(2) Prof it maximization with customer satisf action
(3) Prof it maximization
(4) Cost cutting
(5) None of these

38. In marketing Mix 4Ps imply ___
(2) Product, Price, Public, Place
(3) Product, Promotion, Policy , Place

39. In the case of such goods where consumer normally compares price,
quality deliv ery etc are called____
(1) Shopping goods
(2) Specially goods
(3) Stable goods
(4) Deriv ed demand
(5) Luxury goods

40. The adv antages of telephone-interv iew are-
(1) relativ ely low cost per interv iew
(2) good f or reaching important people who are inaccessible
(3) securing co-operation which is not alway s possible
(4) All of these
(5) Only (1) & (2)

Answers:

1 2 11 3 21 1 31 4
2 3 12 4 22 1 32 2
3 3 13 3 23 3 33 2
4 3 14 5 24 2 34 2
5 1 15 3 25 3 35 4
6 3 16 5 26 3 36 4
7 3 17 4 27 3 37 2
8 3 18 4 28 4 38 4
9 4 19 3 29 4 39 1
10 4 20 4 30 1 40 4

Q1. Warehouse Management does not include -
(1) Space determination
(2) Stock layout
(3) Stock design
(4) Stock placement
(5) Order picking procedure

Q2. A marketing technique where marketer plays a specific role in a
particular segment is called -
(1) Mass Marketing
(2) Niche marketing
(3) Strategic Marketing
(4) Communication Marketing
(5) None of these

Q3. Which among the following is not an example of convenience goods?
(1) Tea
(2) Newspaper
(3) Coffee
(4) Shirts
(5) None of these

Q4. In Marketing Mix 4 P s Imply -
(2) Product, Price, Policy, Place
(3) Place, People, Product, Promotion
(5) None of these

Q5. In Market segmentation which among the following is not an economic
component-
(1) Age
(2) Gender
(3) Both 1 and 2
(4) Income level
(5) Taxes

Q6. Which among the following is a feature of good forecasting method -
(1) Accuracy
(2) Simplicity
(3) Economy
(4) Availability
(5) All of these

Q7. A person who ultimately determines any part or whole of the buying
decision is called-
(1) Decider
(2) Buyer
(3) User
(4) Influencer
(5) None of these

Q8. When a firm sells off part of its business to another it is called-
(1) Diversification
(2) Divestment
(3) Pruning
(4) Strategy
(5) Joint venture

Q9. Buyer Resistance means -
(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indifferent Salesman
(4) Hesitant buyers
(5) None of these

Q10. Digital Bank can be resorted through -
(1) Mobile phones
(2) Internal
(3) Telephones
(4) All of these
(5) None of these

Q11. Cross selling is very effective in the sale of one of the following -
(1) Debit - Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) All of these

Q12. Target market for debit card is -
(1) All existing account holder
(2) All sales persons
(3) All NRI s
(4) All HNI s
(5) All of these

Q13. SME means -
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these

Q14. Out-sourcing means service rendered by -
(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these

Q15. Sales promotion involves, the incorrect option-
(1) Building product awareness
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
(5) None of these

Q16. DSA Means -
(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these

Q17. Conversion in sales language means -
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these

Q18. Bank Marketing is treated as -
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these

Q19. Leads can be provided by -
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these

Q20. Marketing is Find the wrong option -
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a teameffort
(5) None of these

ANSWERS:
1. (5) 11. (5)
2. (2) 12. (1)
3. (4) 13. (1)
4. (1) 14. (1)
5. (3) 15. (4)
6. (5) 16. (2)
7. (1) 17. (3)
8. (2) 18. (2)
9. (4) 19. (4)
10. (4) 20. (1)

Q1. Which of the following statement is FALSE ?
(1) Marketing is a consumer oriented process.
(2) Marketing is much more than selling and advertising.
(3) The concept of marketing is a narrow term.
(4) Marketing starts even before production starts.
(5) Marketing helps the enterprise to adapt to the changing conditions and
circumstances.

Q2. Which of the following organization gave the definition Marketing is
concerned with the people and activities involved in the flow of goods and
services from producer to consumer
(1) American Marketing Association
(2) UK institute of Marketing
(3) University of Regina
(4) Harvard Law School
(5) University of Chicago

Q3. Which of the following is NOT one of the characteristics of services ?
(1) Perishability
(2) Variability
(3) Customer Participation
(4) Tangibility
(5) Inseperability

Q4. Which of the following sector comes under the services sectors ?
(1) Tourism
(2) Legal
(3) Transportation
(4) Communication
(5) All of these

Q5. Expand SWOT.
(1) Strengths, Width, Opportunities, Threats
(2) Security, Weaknesses, Opportunities, Threats.
(3) Strengths, Weaknesses, Opportunities, Threats
(4) Society, Weaknesses, Opportunities , Travel
(5) Systems, Weaknesses, Opportunities, Travel

Q6. Which of the following i s NOT a part of Product Life Cycle ?
(1) Introduction
(2) Growth
(3) Saturation
(4) Inflation
(5) Maturity

Q7. What is meant by B2B E-business Model ?
(1) Bank-to Business
(2) Business-to Bank
(3) Building-to Business
(4) Business to Broadcast
(5) Business-to Business

Q8. Describe B2C model of e-business.
(1) Selling of products and services to corporates.
(2) Selling of products and services directly to consumers.
(3) Consumers name own prices, which businesses can accept or decline.
(4) Businesses selling to local state, and federal agencies.
(5) Consumers selling directly to other consumers.

Q9. Telemarketing is a form of _________
(1) Indirect Marketing
(2) Field Marketing
(3) Virtual Marketing
(5) Online Marketing

Q10. What is M-marketing ?
(1) Mobile Marketing
(2) Management Marketing
(3) Model Marketing
(4) Modern Marketing
(5) Mind Marketing

Q11. What are specialty stores ?
(1) Stores that specializes in electronic goods only.
(2) Stores that specializes in a single line of goods with a deep assortment to
give wider choice to customers.
(3) Stores that are managed by hawkers, pedlars, street vendors.
(4) Stores that offer great shopping convenience to customers.
(5) Stores that specializes in selling books only.

Q12. What is concept Marketing ?
(1) It is the type of marketing in which manufactures own outlets and
exclusive show rooms.
(2) It is the factory outlets owned and operated by retailers.
(3) It is an act of converting a new concept into a product.
(4) It is the concept of marketing through sending messages on mobiles.
(5) None of these

Q13. Expand ICDT Model.
(1) Information, communication, Transaction and Distribution.
(2) Investment, communication, transaction and distribution.
(3) Internet, carrier, Transaction and Distribution.
(4) Internet, communication, Transport and Distribution.
(5) Information, communication, Transportation and Distribution.

Q14. An advertisement is not for _____________
(1) Suggesting new uses of product.
(2) Explaining how a product works.
(3) Telling about a new product.
(4) Building brand preferences.
(5) None of these

Q15. Which of the following is NOT a base for Market segmentation ?
(1) Behavioral Segmentation
(2) Demographic Segmentation
(3) Geographic Segmentation
(4) Psychographic segmentation
(5) Status Segmentation

Q16. Which of the following is NOT an important component of
PROMOTIONAL MIX ?
(1) Advertising
(2) Personal selling
(3) Sales Promotion
(4) Publicity
(5) Total quality Management

Q17. Advertising is a non- personal mass communication by an
_____________ sponsor.
(1) Unidentified
(2) Identified
(3) Powerful
(4) Spontaneous
(5)Convenient

Q18. Which of the following factors do not affect the Pricing Policy of a
company ?
(1) Cost
(2) Demand
(3) Competition
(4) Distribution Channel
(5) Standard of living

Q19. The task of creating strong customer loyalty is called ________
(1) Accountable Marketing
(2) Total Quality Marketing
(3) Relationship Marketing
(5) None of these

Q20. What is meant by the term Brand insistence ?
(1) A buyer will buy the brand but has an open mind to try another brand.
(2) A buyer insists on purchasing one brand only and will not accept a
substitute.
(3) A buyer has no knowledge of the existence of brand.
(4) A buyer favors the purchase of the brand
(5) A buyer has a strong attachment to the brand and will not accept a
substitute if brand is available.

ANSWERS:
1. (3) 11. (2)
2. (1) 12. (3)
3. (4) 13. (1)
4. (5) 14. (2)
5. (3) 15. (5)
6. (4) 16. (5)
7. (5) 17. (2)
8. (2) 18. (5)
9. (4) 19. (3)
10. (1) 20. (2)

1. Marketing is successful when-
(1) Demand exceeds supply
(2) Supply exceeds demand
(3) Exports are heavy and costly
(4) Salesmen are effectively trained
(5) All the above situations
2. Innovation helps in-
(1) Designing new products
(2) Improving marketing functions
(3) Increasing sales
(4) New methods for increasing prospects
3. Marketing strategy means-
(1) New ideas to true more customers
(2) New methods to retain the customers
(3) New ways to contact the new customers
(4) New marketing techniques (5) All of the above
4. Promotion means-
(1) Additional responsibility
(2) Doing research in marketing
(3) Advertisement and publicity for marketing
(4) Going up the ladder in Government establishments
5. Diversification means-
(1) Marketing in diverse countries
(2) Marketing in diverse companies
(3) Making new, diverse products
(4) Used only for transactions with foreign countries
6. Motivation is very much required effective marketing. What other qualities
are required?
(1) Confidence (2) Effective Communication skills
(3) Team work (4) Perseverance (5) All of the above
7. Marketing is required in banks due to-
(1) globalization (2) computerization
(3) increase in population (4) government dictates
(5) None of these
8. Marketing is-
(1) a day-to-day function (2) a one-off affair
(3) a one-man show (4) a collective process
(5) a means to earn extra income
9. Marketing should be resorted-
(1) only among rich persons (2) only among the poors
(3) only in crowded areas (4) depends on the product
(5) depends on the banks
10. HNI means-
(1) High Income Individual (2) Honest Marketing Staff
(3) High Networth Individual
(4) Honest Neutral Individual (5) None of these
11. Market Plan is-
(1) an action plan for day-to-day marketing
(2) effective selling steps (3) effective buying steps
(4) a comprehensive documents for marketing strategies
(5) All of these
12. The meaning of digital marketing is-
(1) selling digital goods (2) selling calculators
(3) selling through internet (4) All of these
(5) None of these
13. Target group means-
(1) all employees (2) short-listed group
(3) all the marketing staff (4) sales representatives
(5) group of people likely to buy the identified product
14. Customer service-
(1) is an integral part of marketing
(2) has no role in marketing
(3) is required only by salesman
(4) is not required by salesman (5) None of these
15. Public Relation is-
(1) part of Customer service (2) part of marketing
(3) part of Image Building (4) All of these
(5) None of these

Answer
QUE ANS QUE ANS QUE ANS
1 4 6 5 11 4
2 1 7 1 12 3
3 5 8 4 13 5
4 3 9 4 14 1
5 3 10 3 15 4

1. Which of the following is the best definition of a market?
a) A shopping center
b) An arrangement of buyers and sellers
c) An industry with many competitors
d) An industry that is not a monopoly
e) None of above

2. What two factors determine prices in a market?
a) Demand and supply
b) Inflation and unemployment
c) Number of buyers and sellers
d) Interest rates and exchange rates
e) None of these

3. Which of the following is not an example of legal trading activity?
a) Cartels
b) Price fixing
c) Market sharing
d) Discounting the price of new products
e) None of these

4. Giffen goods are the goods for which demand decrease when their prices:
a) Increase
b) Decrease
c) Remains constant
d) Reduce to a certain level
e) None of these

5. A market where there are many sellers offering an identical product and
where there is free entry to the market is known as -
a) Monopoly
b) Oligopoly
c) Perfect competition
d) Monopolistic competition
e) None of above

6. What tends to happen in the short termwhen there is excess demand in
a market?
a) Prices rises in the market
b) Prices fall in the market
c) Governments intervene by raising taxes
d) Businesses makes lower profits
e) None of the above

7. Market Expansion means-
a) hiring more staff
b) firing more staff
c) buying more products
d) buying more companies
e) None of above

8. When price of good is held above equilibriumprice, normal result will be
a) Excess demand
b) Increase in supply
c) Increase in demand
d) Surplus of product
e) None of these

9. In short run to stay in business, firmmust cover?
a) Total costs
b) Fixed costs
c) Variable costs
d) Normal profit
e) None of these

10. Which of the following sector of economy produces unrefined raw
materials?
a) Primary sector
b) Secondary sector
c) Tertiary sector
d) Public sector
e) None of these

11. Profit is defined as:
a) Value added less fixed assets
b) Total revenues less direct costs
c) Total revenues less total costs
d) Cash receipt less cash payments
e) None of above

12. Which of the following is an example of an indirect tax?
a) Income tax
b) Wealth tax
c) Inheritance tax
d) Corporation tax
e) Value added tax

13. The market value of all final goods and services produced and/made with
the geographical boundaries of a country in a year is known as
a) Gross Fiscal Deficit
b) Gross National Saving
c) Gross Domestic Product
d) Gross Domestic Capital Formation
e) None of the above

14. Micro economics is concerned with
A) Optimal production decisions
B) Optimal resource allocation
C) Pricing policy
a) Only (A)
b) Only (B)
c) Only (C)
d) Both (A) & (B)
e) All (A), (B) & (C)

15. Government economic policy based on taxation and public expenditure
is
known as :
a) Monetary policy
b) Fiscal policy
c) Economic policy
d) Spending policy
e) None of these

ANSWERS:
1.b
2.a
3.d
4.b
5.c
6.a
7.e
8.d
9.c
10.a
11.c
12.e
13.c
14.e
15.b

.Marketing is----
(1) Consumer oriented (2) Product oriented (3) Marketing oriented
(4) 1 or 3
(5) 1, 2 and 3

2.Firstly business must f ind out what the
(1) Consumer want (2) Marketing Demand (3) Product Create
(4) Competitor Supplies
(5) All of abov e

3.What is of f ered by sale should be determined by
(1) Consumer (2) Market (3) Antherities (4)
Gov ernment (5) Competitors

4.Marketing starts and ends with---
(1) Consumer (2) Market (3) Product (4) Taxes
(5) MRP

5.What ty pe of relation producer has with customers in older day s?
(1) Simple (2) Direct (3) Indirect (4) Complex (5)
Traditional

6.Now a day s producers has---- relation with consumer.
(1) Indirect (2) Direct (3) Simple (4) Complex (5)
Traditional

7.A market transaction take place when there is a successf ul
matching of --- take place.
(1) Product (2) Buy er & seller (3) Gov ernment (4)
Producer (5) Tax Authorities

8.What is the basis on which power to inf luence a transaction
depends?
(1) Muscle power(2) Discount (3) Competitiv e strength
(4) Purchasing strength
(5) Selling strength

9.Marketing should start----
(1) Bef ore production (2) Af ter production (3) During production

(4) As per the nature of the product (5) None of these

10.Marketing would hav e authority ov er----
(1) Product innov ation (2) Planning (3) production
scheduling (4) Sales (5) All of abov e

Answer
QUE ANS QUE ANS
1
1
6
1
2
1
7
2
3
1
8
3
4
1
9
1
5
2
10
5
1

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MARKETING CAPSULE FOR SBI PO 2014 EXAM

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