Alyce (Ancier) Feigelson

San Diego, CA 92129 Alyce.Feig@gmail.com www.linkedin.com/in/alycefeigelson (858) 735-7035

Product Manager Utilizing Experience in Medical Diagnostics
Diligent and creative marketing professional with 12 years of experience in medical diagnostics. Self-
starter with proven ability managing complete product lifecycles, leading cross-functional teams, and
developing tools to support field sales, gain brand recognition and increase product market share.
Quick learner with ability to prioritize and strategically manage multiple projects to meet deadlines.
Managed $28 million product line (grew revenue by $16 million in 7 years)
Increased womens health products sales from $250,000 to $2.3 million in 4 years (20% market
share in established niche).
Designed and delivered product and sales training programs for reps, distributors and new
employees.
Created online animated multilingual product training to provide healthcare professionals and staff the
flexibility to learn on their available time. Saved company over $100,000 annually by reducing travel
expenses and dedicated sales representatives time performing customer in-services.
PROFESSIONAL EXPERIENCE
Sekisui Diagnostics (Formerly Genzyme), San Diego, CA 12/2005 10/2013
Global Product Manager
Led multi-functional product development teams through all phases of design control and
successfully launched 10 rapid diagnostic products into POL, Clinical Lab and Hospital Markets.
Developed new product design inputs, labeling, packaging and value-added features to meet or
exceed product forecasts.
Post-launch responsibilities included complex market analysis, promotion, advertising content and
placement for entire rapid diagnostic product line.
Defined detailed specs for and managed development of brand-specific website and CRM.
Drove key product messaging and brand awareness through targeted collateral & sales tool
development, internal and external training programs, and representation at key trade shows.

Quidel Corporation, San Diego, CA 02/2001 11/2005
Technical Support /Training Specialist
Provided technical support to end-users, distributors and sales executives.
Investigated and devised solutions to healthcare customers complaints which maintained product
loyalty and customer satisfaction.
Unified QA, R&D, sales and marketing, as needed, to resolve product concerns.
Developed, coordinated and presented training programs to maximize customers product
knowledge.
Instructed large groups on use of instrumentation (urine analyzer and calcaneal bone density
ultrasonometer).

Resume Alyce Feigelson (Page 2 of 2)

VOLUNTEER EXPERIENCE
America For Animals, San Diego, CA 5/2014 Current
Social Media Marketing / CRM Manager
Researched and posted relevant content to Facebook and Twitter to gain audience and support for
Non-profit.
Managed CRM (SalesForce.com) to create fundraising campaigns
Career Action Plan Group, San Diego, CA 5/2014 Current
Regional Supervisor
Remotely managed 9 Project Managers to research and post content to Social Media sites
Planned Parenthood, El Cajon, CA 06/1998-12/2000
Pre-Natal Clinic Educator
Instructed and counseled pre and post-natal patients individually and in classroom settings.
Taught pre and post-natal health, exercise and nutrition classes.
Counseled patients throughout pregnancy, lactation and coached labor patients who had no birth
assistance.
Obtained medical histories, vital signs and drew blood for patient lab tests.
EDUCATION
MBA, Marketing, New York Institute of Technology
Bachelor of Arts, Biology, University of Pennsylvania
PROFESSIONAL DEVELOPMENT
Currently completing courses for Certificate in Social Media Marketing
Project Management, Presentation and Communications Courses through AMA, Anaheim, CA
Clinical Pharmacology, Yale University, New Haven, CT
Human Anatomy, Physiology & Microbiology, Point Loma College, San Diego, CA

PUBLICATIONS
A Basic Form of Creatine Kinase in Cardiac Mitochondria, Abstract XI International Congress of
Biochemistry, Toronto

SKILLS & AWARDS
Proficient in Microsoft Office Suite, Photoshop, Quark, and Adobe Professional
Corporate Social media program development
Analytics and interpretation of website traffic
Won Vice-Presidents award at Genzyme two years in a row
Previously Certified Emergency Medical Technician, Norwalk, CT