1

CHAPTER-1
INTRODUCTION
















2


INTRODUCTION

Cochin Exports Group, established in 1989 and backed by Non Resident Indians,
has over the years evolved as one of the most reputed and respected distributors
of quality, aftermarket Automotive products and Consumable electrical goods
across Kerala and Tamil Nadu. 'Team work of trust' has been the insignia of our
success and has impelled us to serve our customers with vigor. The group has
also been adept in catering to its international customers via its in house export
division
An NRI group embodied by the values of trust and diligence, Cochin Exports
Group has been in the forefront of innovation, constantly adapting to the
changing market and adhering to customer needs. Being the authorized
distributor/stockist of all leading aftermarket Automotive Spares, Car
Accessories, Car infotainment products and Automotive/Inverter batteries, we
have savoured a strong foothold throughout Kerala since 1989 and parts of Tamil
Nadu for past 25 years with credible bench marking in distributing best in class
products, with quality of highest order.
Being the authorized distributor/stockist of all leading aftermarket Automotive
Spares, Car Accessories, Car infotainment products and Automotive/Inverter
batteries, we have savoured a strong foothold throughout Kerala, since 1989 and
parts of Tamil Nadu for past 25 years, with credible bench marking in
distributing best in class products with quality of highest order.


3

OBJECTIVES OF THE STUDY

Primary Objective:

The primary objective of the study is to acquire practical knowledge about
the functioning of the organization with special reference to each department.

Secondary Objectives:

To know how each departments function.

To briefly outline the company and the industry which the company
belongs.

To understand practical side of the management.

To have a practical knowledge of the application of the management
theories.

To study the new techniques adopted by the management for their
improvements in quality.

To study about the working environment of an organization.

To identify the training and development needs and its importance in the
field.


4
SCOPE OF THE STUDY

The demand for products is very high internationally. In such a situation a
company like Cochin Exports with ten percent exports in coir products, has
created a brand. They have most modern and imported machineries and ISO
certified production techniques.

Related study regarding:

Profile of the company as well as industry.
Overall functioning of the company.
Present position and performance of the company.

LIMITATIONS OF STUDY


The time was inadequate to conduct a deep study. Special attention is
needed to study all the departments.

The customer segment of the company is very widespread and so the
study may cover only a part of the total spectrum.

Organizational authorities may be reluctant to disclose confidential
matters.

Lack of experience of the researcher as the study is conducted by a single
person and so the scope is limited.


5












CHAPTER-II
INDUSTRY & COMPANY PROFILE

















6

Cochin Exports Group, established in 1989 and backed by Non Resident
Indians, has over the years evolved as one of the most reputed and respected
distributors of quality, aftermarket Automotive products and Consumable
electrical goods across Kerala and Tamil Nadu. 'Team work of trust' has been the
insignia of our success and has impelled us to serve our customers with vigor.
The group has also been adept in catering to its international customers via its in
house export division.
Our Vision
Be a sound and performing trade partner for Principals and a preferred and
reliable supply source to the expansive dealer network/customers of Automotive
aftermarket Spares, Genuine Accessories & Car infotainment devices, Electrical
consumer items, Power storage - back-up systems - conventional & renewable
energy sources.

Who we are and what we do?
An NRI group embodied by the values of trust and diligence, Cochin Exports
Group has been in the forefront of innovation, constantly adapting to the
changing market and adhering to customer needs. Being the authorized
distributor/stockist of all leading aftermarket Automotive Spares, Car
Accessories, Car infotainment products and Automotive/Inverter batteries, we
have savoured a strong foothold throughout Kerala since 1989 and parts of Tamil
Nadu for past 25 years with credible bench marking in distributing best in class
products, with quality of highest order.
Being the authorized distributor/stockist of all leading aftermarket Automotive
Spares, Car Accessories, Car infotainment products and Automotive/Inverter
batteries, we have savoured a strong foothold throughout Kerala, since 1989 and

7
parts of Tamil Nadu for past 25 years, with credible bench marking in
distributing best in class products with quality of highest order.
We also deal in export of general merchandise of all sorts with special emphasis
to sourcing and exporting of automotive spares.
Our portfolio also has in recent, extended to consumable electrical products, such
wires and cables, electric fans,ceiling and pedestal, CFLs,LED lamps and
modular switches for domestic use.
Our branches are listed below:
COCHIN EXPORTS PVT. LTD.
CEL MARKETING PVT. LTD.
CEL TRADING & AGENCIES PVT. LTD
CEL INFRASTRUCTURES & REALTY SERVICES PVT. LTD
ACELR TECH LABS PVT. LTD.
Registered Office of the Group Companies
COCHIN HOUSE,
By Pass Junction,
M K K Nair Road, Edappally P.O.,
Cochin - 682 024
Kerala, India
Tel: 04842345873/Fax 04842340849
Email:ho@cochinexports.com


8

PRODUCT PROFILE

CATEGORY VENDOR'S NAME BRAND LOGO
Bearings ABC BEARINGS LIMITED

Beadings/Rubber parts ALP OVERSEAS PVT LTD

Foot Mats ALP PLASTICS PVT LTD

2W/4W/Tubular
Batteries, Home UPS
AMARA RAJA BATTERIES LTD

Central Lock, Power
Window, Parking
sensors, Tracking
sensors
AUTOCOP (INDIA) PVT. LTD

Speakers, Head units,
Navigators
BLAUPUNKT INDIA PRIVATE
LIMITED

Brake parts, Brake
pads, Fluids
BOSCH

Plugs FEDERAL MOGUL GOETZE (INDIA)
LIMITED

Shock absorbers,
Struts, Bush kits & Gas
springs
GABRIEL INDIA LTD

2&3 wheeler parts IFB INDUSTRIES LIMITED

Suspension Parts SUBHASH AGENCIES

Chains L G BALAKRISHNAN & BROS LTD

Clutches Disc, Cover
Assy, Flywheel
Assy,INA Bearing
LUK INDIA PVT.LTD.


9
CATEGORY VENDOR'S NAME BRAND LOGO
Navigation systems CE INFO SYSTEMS PVT. LTD.

Clutches, Brake Shoes,
Brake Pads
MAKINO AUTOMOTIVE PVT.LTD.

Wiper Blades BOSCH LIMITED

Door Visors MINDA DISTRIBUTION AND
SERVICES LTD(KERALA)-UNO

Light Assemblies NEOLITE ZKW LIGHTINGS PVT LTD

Bulbs OSRAM INDIA PVT. LTD

Belts PIX TRANSMISSIONS LTD

Relays, Wiring Harness PMP AUTO COMPONENTS PVT LTD

Speakers SUPREME AUDIOTEK PVT. LTD

Filters MAHLE FILTER SYSTEMS INDIA LTD

Gaskets & Dyna bonds TALBROS INTERNATIONAL LTD

Oils TOTAL OIL INDIA PRIVATE LIMITED

Bearings USHA INTERNATIONAL LIMITED

Pistons, Rings, Engine
Valves
SHRIRAM PISTONS & RINGS LTD.


10
CATEGORY VENDOR'S NAME BRAND LOGO
Speedometer cables INDICATION INSTRUMENTS LTD

Rubber parts, Oil seals VEE TEE AUTO MFG CO PVT LTD


CAREERS

"People are our greatest asset and People come first is an emotion experienced
by our employees. We strive to provide a stimulating environment with high
levels of motivation, empowerment and recognition, while removing obstacles
that hinder creativity. In this energized atmosphere we share successes while
setting new standards of excellence.

MISSION

To offer Cochin Exports as one step shopping point for your entire floor covering needs

VISSION

Delight the customer with eco and wallet friendly floor coverings enhancing the beauty and
hygine of the environment by delivering products of highest quality on time











11

ORGANIZATIONAL CHART





12









CHAPTER - IV
DEPARTMENTS


SAMPLE DEPARTMENT
PURCHESE DEPARTMENT
MARMETING DEPARTMENT
FINANCE DEPARTMENT
I T DEPARTMENT












13















SAMPLE DEPARTMENT


















14

DEPARTMENT CHART





















Sample department is the first and important department that
comes before the production department. The scope of the sample department is to develop
the samples according to buyers requirement and developing samples according to world
fashion and trend.

In sample department first the buyer gives the order of any mat of his choice to the
sample department. When the buyer sends the requests, some time he sends the design of his
choice and in some cases he asks the company to send the design for him. The sample
department has its own designers who draw the design for the buyers. When the buyer accepts


PRODUCTION
MANAGER

SENIOR EXECUTIVE

DESIGNERS


STAFF MEMBERS

15

the design send by the company, then that particular design is given a specific number. If there
any change recommended by the buyer, it will done and given a new serial number. Then the
buyer sends the acceptance of the design.

After all the acceptance procedure is over, then the sample department
creates a stock order. This checks whether the companys store has that much of stock to fulfill
the order. Then the plates and mats are brought and printing is done. Normal cases there make
three sample pieces and out of which one is send to the buyer. If there any alternation is
needed, then it will send back for modification and buyer places the order. Finally that order
moves to the production department and production starts.

The sample pieces are printed in the sample department itself and not in the
printing section of the production department. According to the design plates are designed and
with the plates the mats are printed.




















16
















PURCHASE DEPARTMENT















PURCHASE DEPARTMENT

17

This department plays a vital role in carrying out the process very smoothly.
The products from primary societies are purchased through regional offices. The
prices are fixed by the board of directors. Coir yarn is the most abundant item
purchased. It is priced according to the type and Runnage are 8-10 types of coir
yarn. Before purchase is done the quality of the yarn will be checked as per ISO
9001:2000 standards. Production planning along with selection of raw materials
to be purchased shall be done by purchases department

DEPARTMENT CHART
















Purchase department is responsible for bargaining,
procuring, managing and storing the raw material needed for the production. This
PURCHASE MANAGER
STORE MANAGER
ASST. PURCHASE
MANAGER
STAFF MEMBERS

18
department plays a vital role in carrying out the process very smoothly. This
department includes two sections. One is purchase and the other is store.

PROCEDURES FOR THE PURCHASING



















NEED REQUISITION

First of all the needed items often brought to the attention to
the purchase department by the store section through a purchase requisition.


NEED REQUISITION
VENDOR SELECTION
PREPARATION OF
PURCHASE ORDER
FOLLOW UP
MAKING PAYMENT
DETERMINATION OF
PIRICE


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VENDOR SELECTION

Company follows vendor system for purchasing the raw materials. Vendor
applications are issued from the company and maintain a register of selected vendors. Vendor
rating systems are followed by the company. The vendors who are giving quality material at
the lowest price, prompt delivery would be selected. Credit period followed by the company is
45 days.

DETERMINATION OF PRICE

The next function of this department is to secure the price for the items to
be purchased. The vendor providing the lowest price is selected.

PREPARATION OF PURCHASE ORDER

In this phase the purchase department prepares the purchase orders and
sends it to the suppliers.

ACCEPTANCE OF PURCHASE ORDER

After sending the order the vendor provides the acceptance receipt and is
accepted by the company and properly maintained.

FOLLOW UP

Follow up is also done to ensure the timely delivery of material.

MAKING PAYMENTS

Final function is to check the invoice and approving it for making payment
to the supplier. It is only provided to those who provide the invoice properly and also maintains
the register of various invoices.

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TYPES OF PURCHASES
There are mainly two purchases made by the company:

Mat purchase


Miscellaneous purchase

Coir purchase

MAT PURCHASE

The major function under this process is the purchase of various
materials like BCI and other mats. For this type of purchase, sometime company buys some of
the materials from the local vendors.

For the purchase of the materials like coir and yarn needed for the
production of the mats are purchased from the local vendors. They invite quotations and for the
purchase of materials like rubber powder and glue they outsource the material from outside
India. Whenever the material reaches the company it will pass to the quality section to measure
the quality for the material made by the purchase department.

MISCELLANEOUS PURCHASE

It will include the purchasing of various materials like machinery parts,
computers and other miscellaneous materials which is needed for the production as well as
administration of the company.

For purchasing both there is a purchase committee. They will consider all the
matters regarding purchase of materials whenever the purchase requisition received. The
purchase committee consists of:-


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Purchase manager

Finance manager

General manager

By the purchase department the company purchases all the materials
which have affordable price. Whenever the material reaches the company it checks the quality
of raw materials.



For the maintenance of the material company uses ABC Analysis methods for better
inventory control. Also the raw materials are purchased in the form of bulk.

Functions of purchasing Department

Planning inventory level
Identifying vendors
Procurement of quality raw materials
Issue of purchase order
Monitor record level
Co-ordinates with production department
Periodical feedback to vendor through an evaluation process

STORES DEPARTMENT
The stores department is functioning as a part of purchase department.
Stores department find out any shortage and surplus in stock and inform purchase department
for giving and taking orders. The major function of this department is to store both raw
material and finished products. Also it will issue the raw materials to the production
department.


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Objectives:

To give information regarding the availability of spares, chemicals etc.

To provide all materials for different departments

Keeping of materials with proper indication

Proper information relating to stock levels of different materials.

FUNCTIONS OF STORE DEPARTMENT

First of all the section receives raw materials through purchase department and stores
here.

According to the transfer note, which is send by the purchase section to the store
section receives the raw material.

Another function is to check the quality of the raw materials received. Only which are
passed after checking the quality are transferred to the production department for
producing various mats. Some of the finished products are also stored in this section.

SUB DIVISIONS OF STORE DEPARTMENT
PVC Mat Store

Coir Store

Dying House Store

Paint Store


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Chemical Store

Finished Goods Store

Stenciling Store.

STORES DEPARTMENT CHART


























GENERAL MANAGER
STORE MANAGER
STORE INSPECTOR STORE IN CHARGE

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HUMAN RESOURCE DEPARTMENT



















25

DEPARTMENT CHART

















THE MOST VALUABLE ASSET OF EVERY ORGANIZATION,
THE HUMAN RESOURCE

HR department is considered as an indispensable part of every organization.
Without HR department an organization cannot manage and administer various
functions and activities.HR department is practicing various programs including
human resources planning recruitment and selection training and development
and induction programs, welfare and social security measures job analysis and
evaluation compensation management system, grievance handling measures,
work committee, measures to reduce turnover and absenteeism
SENIOR MANAGER
HRD
HR MANAGER
ASSISTANT MANAGER
OFFICE ASSISTANTS

26



FUNCTIONS OF THE HR DEPARTMENT

Recruitment and selection

Performance appraisal

Training and development

Welfare activities

Attendance management

Wage and salary management

ESI scheme administration


RECRUITMENT & SELECTION

This is the most important function of this
department. This is because qualified employees should be placed for the job. It
is the process of selecting for and obtaining applications from right persons. The
DC MILLs recruitment goal is to attract and employ a high qualified and diverse
work force to provide quality services to the company for long time.


27
The first step in responding to a vacancy is to review the
organizational need and determine the most effective way to support the
companys mission. Factors to consider when evaluating a vacant post should
include the organizations current business needs, program requirement as well as
changes in the positions reporting relationship, duties and responsibilities,
employment.




DETERMINING SELECTION CRITERIA

The first step in attracting and hiring qualified candidates is to review,
revise or develop a carefully prepared Employee Work Profile (EWP). The EWP
is the corner stone for the recruitment process and is the basis for validating
employment decisions. Human Resources should review the EWP to resolve any
questions prior to recruitment.

The company recruits employees through the following sources:

1) Contacts through present employees

2) Former employees

3) Through advertisements

4) Through personnel consultants

5) Campus recruitment

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SELECTION

Steps involved:

1. Preliminary Interview/Group Discussion

2. Application Blank

3. Employment tests

4. Employment Interview

5. Reference check

6. Medical exam

7. Final selection


TRAINING AND DEVELOPMENT

The company is providing training to existing as well as
new workers as and when necessary. Fully fledged training programs are adopted
by the company. Company maintains a training calendar through which company
forecast its training programs. Off the job as well as on the job training is
provided.

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Fresh candidates are given induction training and existing
employees will be given ob the job training. For fresh candidates give an
induction program along with the 3 months training.

WELFARE ACTIVITIES

Organizing welfare facilities for employees is an essential
function of the H R Department. Welfare activities include the following:-

SNEHABHAVAN Company provide house under Sneha Bhavan
program to those workers who does not have house.

TOUR PROGAMME Company has conducting annual tour programs
every year to various places for entertaining the workers and staffs.

WEDDING PROGRAMME One of the appreciable welfare activity
conducted by the company is the wedding programs for the poor sections,
mostly orphans and also conduct wedding programs for the workers.

EDUCATION FACILITIES Along with the above mentioned
activities, company provides education facilities for the children of
employees of the company.

COMPENSATION MANAGEMENT SYSTEM

Cochin Export is maintaining effective compensation management
system so as to give prompt and correct payment to its employees. They are also

30
giving incentives to its workers or employees to motivate their performance of
job.

Grievance Handling Measures

The company is provided grievance box in each working unit
or sections so as to put complaints and suggestions by the employees.

Works Committee
To maintain a good industrial relation, Cochin Exports create
works committee which includes participants from almost all departments &
sections. Problems of all employees are discussed & solved in the works
committee. Works committee meets once in three months.

Identity card

The HRD department issues covered smart card to employees. It contain stamp
size photograph of the employees, designation, employee code, department. The
employee should carry the identity card during work hours.

LABOUR WELFARE

1) Providing shelters, Rest rooms and Lunch rooms

2) Providing vehicle shed.


3) Providing purified drinking water.


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4) Providing Latrines and Urinals.

5) Providing Masks.

6) Providing Medical Facilities.

7) Providing Vehicle Facilities.

TRADE UNIONS

H R Department is the department for Human resources.
Various trade unions are active in the company. Major trade unions in the
company are AITUC, BMS and CITU. H R department is maintaining a cordial
relationship with these trade unions.
Rewards and Recognition:

Motivating employees by rewarding sustained performance
is one of the four goals identified to support and operationalize the DCMs
compensation philosophy. Often motivation can be achieved and enhanced
through recognition.

Monetary and Non-Monetary Awards:

The level of an employee contribution to the work unit,
company, should be considered when determining the award to be provided to
the employee. Recognition awards may be in the form of monetary and non-
monetary items. Monetary items are those paid by any negotiable instrument such
as cash, cheque etc. this type of awards also includes any item that can be easily

32
convertible into cash. Non-Monetary awards include items such as non-
refundable gifts, meals, trips, plaques, clothing, or other similar items.




TYPE OF EMPLOYEE RECOGNITION PROGRAMMES:

Awards for length of service.

Employee suggestion program.

Employee recognition program.

SAFETY POLICY:

FIRE SAFETY POLICY::

1. Fire extinguishers are not to be removed from their proper locations
or discharged unless there is a true fire emergency.
2. Tampering with safety seals on any egress door is prohibited.
3. Exterior elevated areas (fire escapes, roofs, parapets, etc.) of
dormitories are designed to be used as a second means of egress in
an emergency. No items may be placed in these areas at any time
under any circumstances.
4. Safety signs and markings are not to be altered, defaced, destroyed,
covered, or removed.

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5. Nothing may be affixed to any window or egress door(room entry
door, hall way door).
6. Tapestries o other wall coverings must be hung vertically and must
at least 18 inches from any heat source. Nothing may be hung from
the ceiling.
7. Excessively disorderly conditions and the storage of excessive
amounts of paper, trash, and recyclables are prohibited.
8. No vehicles may be stored or parked in the areas.
9. Fire & Safety policy is a major criterion in performance evaluation.
10. In order to ensure that workers are complying with the companys
fire code, the Security Department conducts periodic inspections.



















34












MARKETING DEPARTMENT
















35


MARKETING DEPARTMENT:

Marketing is the most important function of the company. Coir yarn and
coir products are to be procured and marketing by the company. The purchase
price and selling price is fixed by the Board of Directors after considering the
cost of production

MARKETING DEPARTMENT



















AGM MARKETING
MANAGER
MERCHANDISING
ASSISTANT
MANAGER

SUPERVISOR
OFFICE
ASSISTANTS

36

The Marketing Department aims at:

Acquiring new promotional strategies.
Forecast sales, price movements, cost etc and predict trends and prepare
sales budgets.
Maintaining statistics of sales and submit.
Reports at regular intervals.
Control marketing activities.
Developing marketing activities on the basis of product sales area, types of
customer quality standards.
Achieving & sustaining customer satisfaction.
Exploring new markets for the company.
Explore new distribution channel.
Develop new marketing policies.
Analyzing marketing situation.
Advice to board directors, if necessary.
Conducting market research.
Obtain and co ordinate necessary resources.

COMPETITORS:
The main competitors are:
Palm fibbers
N C John & Sons

Alleppy Company

William Good acre

37
ADVERTISEMENTS

Company does not give much importance to advertisements.
But the company has a website, from which one can get the full details regarding
the company. For meeting and attracting the customers they attend the
exhibitions organized by the foreign

countries. Mainly company attends the exhibitions conducted at Hanover
Demortise in Germany and from there the company meets its prospective
customers and gets orders from them.

SALES PROMOTION ACTIVITIES

The major sales promotion activities adopted by the company are:

For the Customers:

It allows exchange schemes occasionally and allows discounts for bulk
purchasing.
For the Dealers:

If the dealer purchases more than fixed amount, company gives some
benefits such as discount allowances.

For the Sales person:

Company provides benefits and other incentives for their better
performance.


38
Foreign exhibitions:

In the post liberalized global scenario, Indian coir sector is facing stiff
competition from the substitute products like synthetics and other natural fiber
products. The voluminous nature of the product, low unit value compulsory
transshipments coupled with high freight rate are the areas of concern.
Because of the competition and changing trend some of the coir
products were forced to suffer a downward trend during the year. In these
circumstances the export promotional activities assume more importance.
With this view COCHIN EXPORTS organized participation of Indian coir
sector in exhibitions abroad during the last year. Some of the foreign
exhibitions participated by the company are:

New York home textile show, New York.

National hardware show, Las Vegas

Made in India, Shangai.

ORDER ENQUIRY

Through trade fairs

Enquiry through export through promotion council

Samples are developed according to the buyers
requirement and forwarded along with prices. Sample department takes care of
the same. On acceptance, the buyer forwards an order sheet containing details as

39
to the item required quality, price and terms of pay and with ship date as
required.

On the receipt of the order, the order sheet is reviewed for quantity and ship date.
Once the order is reviewed, the company expresses its acceptance by forwarding
Performa Invoice, where in all details regarding the items to be produced; price,
ship date etc. are given. This enables the buyer to open letter of credit.

TYPES OF PAYMENT

These are the various terms of payment, which the company
accepts by mutual consent with the buyer

Telegraphic transfer

Cash against document

Letter of credit

TERMS OF SHIPPING

Free on board

Cost & freight

Cost, insurance & freight

WORK ORDER

40

This is an internal document, which the department
issues to the production unit. After giving these, production facilities like dying,
weaving, stenciling etc are planned in advance.

SPECIAL INSTRUCTIONS AND PACKING INSTRUCTION

Special instruction is an internal document, which contains
details as to the quality parameters of a particular item as required by the buyer.
Packing instruction which also falls under the internal document is issued to the
production.



















41













FINANCE DEPARTMENT












42
DEPARTMENTAL STRUCTURE:

Finance is the life blood of every organization. Without finance
any business organization can sustain in the economy. It shows the growth of the
company. Finance department is responsible for all financial activities done by
the company and all the activities of finance department are controlled by
Qualified& experienced managers, accountant
This department deals with finance and its management. And
also keeps all the accounts of the company

FUNCTIONS OF FINANCE DEPARTMENT:

Preparation of annual accounts

Maintenance of books of accounts

Keeping proper books of accounts

Maintenance of cost records

Cost Reports

Profitability Analysis

Management Information System reports

Compulsion with various laws


43
Monitoring day-day transactions

Follow up data and maintain documents

Tax planning

Presentation of statement

Maintenance of banking And treasury

PREPARATION OF FINANCIAL STATEMENT

One of the important responsibilities of the
department is the preparation of financial statement in a periodic basis and the
interpretation of this statement. This is quite helpful for the management in
ensuring proper control over the performance of the company and also to frame
up appropriate policy frame works.

The finance department prepares the following statements

Profit and Loss Account

Fund Flow Statement

Budget




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SOURCE OF FINANCE

The financial requirements of the company are meeting
through loans and advances from State Bank of India, plugging back of profit.


AUDITING
The books of accounts are checked by the auditors every year.
The types of audits conducted in COCHIN EXPORTS are:-

Statutory Audit
Where the audit in case of enterprise is made compulsory by law
Cost audit
It is the audit of all cost accounts and cost accounting policies.
Management audit
Management policies and guidelines
Internal audit
It is review of operations and records undertaken within a
business by a specially assigned staff of the organization. It is conducted to
evaluate the effectiveness of system
External audit
The external auditors of COCHIN EXPORTS are
K.K.PADMANABHAPILLAI& COMPANY Charted accounts Alapuzha.

Corporate audit
A corporate audit team consists of charted accounts of outside
the company conducts the audit.



45













I T DEPARTMENT















46




I T DEPARTMENT

Recently IT department is implemented to perform
ENTERPRISE RESOURCE PLANNING. All the functions of the management
etc are designed and carried on under this. This is a live running program.


Features:

Developments all the time
Program maintenance.
Constant checking.













47











CHAPTER - V
SWOT ANALYSIS






48

SWOT ANALYSIS
STRENGTHS

Keeping quality products by using and standard raw materials.

The first ISO 9001-2000 certified company of coir products in
India

First in the world for PVC backed coir products

Customer satisfaction is the key word for the organization.

From the year 2000 onwards, the company has been honored with
the best coir exporter by the Government of India.

Innovators of coir products.

It is a can percent export oriented company.

WEAKNESS

Company has no local market in Kerala and anywhere in India also.

There is no canteen facility for the employees, though it is not
necessary for organization with less than 500 permanent employees.

Recycling plants are not efficient.

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OPPORTUNITIES

An exporting company COCHIN EXPORTS can enter into other markets
in the wide spread geographical areas in the world.

The company can tap newer markets because the company has its own
potential to develop itself.

`Availability of raw material that is the local support is there, as Alappey is
highly concentrated with coir production.

Company is having a good project and implementation department. This
will have the capacity to produce new and variety products.
THREATS

o Tough competition

o The trade unions with political intervention can be a threat.

o Changing policies of the Government, though company is abide by the
local rules and regulations

o Increase in the price of coir and labor charges.

o Inter union rivalries.






50










CHAPTER VI
FINDINGS & SUGGESTIONS

















51

FINDINGS

Major findings are

The experience of COCHIN EXPORTS in this field is for more than 15
years.

Developed countries like USA and Europe are the top Export Destinations
of the concern.
The concern participates in International Trade Fairs. It helps them to
exhibit its products, meet its customers and have personal interaction with
the buyers. This makes them easy to increase their productivity and sales
as the company produces on demand.
COCHIN EXPORTS is a 100% exporting company.

Company is committed to a process of continuous improvement.

It is market leader of coir exports in India. The company has the most
modern machine for extruding yarns and multi-operational coating
machine for the square pyramid and bubble backing.

COCHIN EXPORTS is equipped with fully computerized systems and
branches abroad connected through internet which helps on demand and on
time business.
Company has a good recruitment and selection policy.

Majority of employees were selected through direct interview.

52



SUGGESTIONS

Performance evaluation should be adopted for rating the employees, to
create e difference between efficient and in efficient workers.

Production of raw materials here itself will raise the profit.

It will be better for the company to procure some of the raw materials
within the country which will reduce the cost of production.

It is better for the company to enter into local market, but the license
should be obtained.

Developing a furnished recycling plant as currently its inefficient.

Wastage is part of production. That cannot be eliminated but can be
reduced or can be recycled.

Improved training facilities will raise the level of the human resource.







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CHAPTER VII
CONCLUSION













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CONCLUSION

Being a 100% export oriented unit Cochin Exports is now
in the position of the top exporter of coir products in India. CUSTOMER
SATISFACTION products are the success mantra of Cochin Exports.

The organizational study in COCHIN EXPORTS (P) Ltd helped me to
understand the various functions of an organization. It helped me to understand
the functioning of different departments and how they are coordinated and
managed to achieve a common goal.

This study was of immense help to me in every sense. It gave a
good exposure to me academically as well as professionally.
I wish all the success for COCHIN EXPORTS in the future.










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CHAPTER VIII
BIBLIOGRAPHY














56


BIBLIOGRAPHY
REFERENCE:

BOOKS

Kothary C.R
-Research methodology
Vishwa Prakash Pvt.Ltd
New Delhi

Pandey I.M
-Financial management
Vikas Publication House
7
th
Edition
WEBSITES

www.cochinexports.com

www.google.com