Melt into a World of Adventure

with
The UKs only bean to bar
premium chocolate Maker

Why Willies Cacao is different
- Some of the worlds best chocolate at
affordable prices
Its all about flavour
- We use worlds best cacaos, raw
cane sugar, no vanilla and not even
soya lecithin so nothing gets in the
way of the flavour of the bean
- Made bean to bar in small batches
for complete control
Affordable & accessible
- Because we cut out supply chain
costs by making everything ourselves
and buy th e beans direct from the
farmers.
- Accessible product formats / sizes
Taste adventures, discovery
- Only use great single estate cacaos,
each with stunningly individual flavours

100% natural, healthier, ethical
- No vegetable fats, emulsifiers etc
- Lower sugar but energy boost
- Organic and fair trade principles
Well known , real brand
- Willies TV shows, cook books, talks
- Own cacao farm in Venezuela
- Used by Michelin star chefs
More adult, indulgent, decadent and
adventurous than other brands

The Aim to introduce everyone to real
chocolate. The ultimate affordable treat
I want everyone
to have some of the
awakening I did. Few things
give me more pleasure than
watching someone gasping
with delight as the chocolate
melts and the realisation
dawns that all that taste
comes simply from the
cacao.
Have been growing my own cacao on Hacienda El Tesoro in Venezuela for 16 years
Use the worlds great single estate
cacaos, like fine wines, all highly individual
We are amazed with the
taste. I now understand
when I was eating
Cadbury I wasn't eating
real chocolate!
Willie, it's magic, with
such an intense
flavour. Hands down
the best chocolate
I've ever eaten.
(Orange)
I didnt like dark chocolate
until I tasted your cacao.
Amazing experience of
eating chocolate that tastes
like you have added lots of
different ingredients and then
realising that the taste comes
from the chocolate itself.
Your chocolate has a deep,
dark, sexily earthy intensity
that is utterly addictive. It's
like taking the idea of the
taste of good chocolate
and making it a reality.
People are blown away, its like a
light coming on
The UKs only bean to bar premium
chocolate manufacturer
A combination of antique and modern machinery
Small batches, with obsessive control over quality
Natural & pure. Fairly traded.
Cacao fairly and ethically sourced
- Bought direct from farmers / co-operatives
- Use premium beans which are automatically significantly
above the fairtrade minimum price

Nothing added - chocolate in its purest form.
- no flavourings even vanilla
- no additives eg soya lecithin

Milk of the Gods and El Blanco lower in sugar than other milk and
white chocolates

Batch made / minimally processed so likely to have high levels of
antioxidants and vitamins

None of the estates we work with use pesticides or fertilisers, some
are certified organic. We use a number of certified organic
ingredients eg the essences, raisins
for EATING

GOLD
Long forgotten flavours of the worlds great cacaos
Individual cacaos are stunningly differentpeople want to taste the
differences , so are tempted to buy more than one at a time
Now with the Colombian Gold, Los Llanos 88, our highest % cacao
eating bar that is still unbelievably smooth

50g - 1 square
The Inclusions range
Exquisite layers of flavour, with the cacaos
perfectly matched with the inclusions
Classic flavours done
perfectly eg Caf Negro
we roast the coffee
beans and immediately
refine them into the
chocolate to perfectly
capture the flavour.
50g square
Milk of the Gods and El Blanco
Discover the ultimate milk and white chocolates
Products people know and love but superior versions of their kind
Milk of the Gods, dancing flavour notes from the Rio Caribe cacao
El Blanco, light and creamy. We use natural (not de-odourised)
cocoa butter, raw cane sugar and no vanilla so the flavour notes of the
cacao shine through. A most unusual white chocolate.

Both with dramatically lower sugar levels than other milks and whites
50g square
for SHARING AND GIFTS



NEW !
Black Pearls
- Ride the waves of flavour with these rare and
precious pearls
Sea Salt Caramel
Cascades of molten sea
salt caramel in a
Madagascan 71 dark
chocolate shell

20 twist wrapped pearls, 150g
Apple Brandy Caramel
The incomparable
Somerset Cider Brandy
caramel in a Rio Caribe
72 dark chocolate shell
Lime Chilli Caramel
Luscious lime caramel with
a smudge of chilli in a
Peruvian 70 dark
chocolate shell
Wonders of the World
The ultimate cacao tasting boxes
Three Wonders of the World
The ultimate milk, white and dark
chocolates and a map of Willies World of
Cacao.
3 x 50g squares.
Five Wonders of the World
- Taste the amazingly different flavours of
five single origin dark chocolate bars.
Includes a map of Willies World of Cacao
5 x 50g squares
Five Wonders of the World Tasting Box
- The Contents
Contents: 5 x 50g Single Estate Cacao dark chocolate bars plus A3 size map (see page 4)
Notes of raisins and plums
Notes of coffee and nuts
Notes of summer fruits Smooth nutty notes
Notes of soft caramel
Picture Frame Selection Box x9
An adventure in flavours
A beautifully framed box of
9 x 50g bars of our most popular flavours
In rigid see through plastic sleave
Picture Frame Selection Box x4
An adventure in flavours
A beautifully framed box of
4 x 50g bars of our most popular flavours
In rigid see through plastic sleave

for IMPULSE



On the go bars / impulse bars
- Single estate dark chocolate and inclusions
Traditionally wrapped foil and band, 26g versions of the
larger bars
On the go bars / impulse bars
- milk, white and inclusions
Traditionally wrapped foil and band, 26g versions of the
larger bars
Loose Black Pearls
Available loose by the kg
in Sea Salt caramel, Apple Brandy and Lime Chilli
flavours with perspex display sphere if needed
for COOKING

Willies is well known as The Expert
at Cooking with Chocolate
Willie is The Expert at Cooking with
Chocolate
- Two Channel 4 series
- 2 Chocolate Cook Books
- Signature dishes eg Cloud Forest
Cake
- Chocolate used by Michelin Star
chefs


Black
Long forgotten flavours of the worlds great cacaos
100% pure cacao is a true chefs ingredient, it inspires.
For savoury and sweet cooking. Make supreme truffles, reflecting
perfectly the flavour of the bean, use for the ultimate cakes and
desserts, or grate to add depth to gravies and casseroles.
180g cylinder,

Chefs Drops
Transform cakes and desserts
Easy to use dark couverture drops made from single estate
cacao so the flavour notes really shine through in the food
70% chocolate is most commonly used for cakes & desserts


150g drum