1

DIRECTIONS OF MARKETING RESEARCH:

A CONTENT ANALYSIS

[Research project, in partial fulfillment of the requirement of MBA degree of
VITBS, VIT University Vellore (TN), India]

Submitted by: V. Venkatashan (05MBA 112)
N.C. Vinothkumar (05MBA118)
S.D. Senthil kumar (05MBA092)
Vinitha. V.S. (05MBA 115)

[Project Supervisor & Course Instructor: Prof. RN Subudhi]

Group No.: II (Section B, MBA 2005-07)
.
Contents:

Sr. no Contents Page no.
1 Introduction 02
2 Classification of industry 03
3 Contents analysis of 200 articles 08
4 charts
Directions of Marketing Research 28
b) Source of Data
5 Conclusion 28
6 Reference 29
7 Appendix 30

.
Note: This is a student project report prepared and submitted by group of MBA students,
mentioned above, as a part of their class-room assignment and is for academic purpose
only.



2

INTRODUCTION TO MARKETING RESEARCH:

Marketing research is a critical part of marketing intelligence system. It helps to
improve management decision making by providing relevant, accurate and timely
information. Every decision poses unique needs for information, and relevant strategies
can be developed based on the information gathered through marketing research. The
first step of the marketing research contains defining the problem. The problem here is;
DIRECTIONS OF MARKETING RESEARCH: A CONTENT ANALYSIS. This is
basic research approach. For the research purpose, we are taking a sample size of 200
marketing research articles. The sources of information are secondary data to analyze the
direction of the marketing research .For this purpose we read around 200 articles
abstract to find out the conclusion of the problem.

According to American Marketing Association, Marketing research is The
systematic gathering, recording and analyzing of data about problems relating to the
marketing of goods and services .
All of research can be categorized into basic and applied. Basic research is that
intended to expand the body of knowledge in a field or to provide knowledge for the use
of others. Applied research is carried on for the solving of a particular or for guiding a
specific decision, and usually its results are private.
The preliminary stages of the marketing research contain the following steps;
1. Determine or define the problem or opportunity that is faced what the
problem is?
2. Specify what information is needed What data are needed?
3. Identify the sources of information How to obtain those data?
4. Decide on techniques for acquiring the information From whom to obtain the
data?
5. Gather and process the information
3
6. Analyze and interpret the meaning
7. Present the finding to the decision maker.
Types of research:-
All research approaches can be classified into one of three general categories of research
such as;
1. Exploratory
2. Descriptive
3. Causal
These categories differ significantly in terms of research purpose, research questions, the
precision of the hypotheses that are formed, and the data methods that are used. Types of
marketing research in details;
1) Exploratory:
Exploratory research is used when one is seeking insights into the general nature of a
problem, the possible decision alternatives and relevant variables that need to be
considered. This method is highly flexible, unstructured and qualitative, for the
researcher begins without firm without preconceptions as to what will be found.
2) Descriptive:
It embraces a large proportion of marketing research. The purpose is to provide an
accurate snapshot of some aspect of the marketing research. In descriptive research,
hypotheses often will exist, but they may be tentative and speculative. In general, the
relationship studied will not be causal in nature.
3) Causal:
When it is necessary to show that one variable causes or determines the values of other
variables, a casual research approach must be used.
Data collection method:-
The data can collect from two sources such as secondary source and primary source.
Objective of the study:
To study the directions of marketing research
4
Classification of industry:
Broadly we have classified 10 industries. They are;
1) Service industry
2) Retailing industry
3) Agriculture industry
4) Telecom industry
5) Food & Beverage industry
6) FMCG
7) Rubber industry
8) Printing industry
9) Pharmaceutical industry
10) Other industry

The content analysis of the 200 articles is given below:
TOPIC PRODUCT INDUSTRY CONTENT Publishers
Bold about the
burger
Burger Food &
Beverages
industry
Study on the marketing strategy
of burger king Corp.
Marketing
Magazine
Image polisher Service
industry
Clients role in the world and
their personal style and image
Crains Chicago
Business
Insider Phones Telecom
industry
Effect of sales of phones on
holidays
Computing
Canada
Analyze this:
Comprehensive
market research
pays off
Service
industry(hotel)
determine the hotel's business
mix and the advantages and
disadvantages of specific
locations relevant to demand
generators
Hotel & Motel
Management
The players Service
industry
(consultancy)
Find out the top 100 influential
people in the canadian market.
Marketing
Magazine
In good company Service
industry
Find out 500 growing
companies in US
. Inc., Nov2005
Special Issue
resources Service
industry
( advt)
Ads spending trend in internet
and other media
B to B
Late news Advertisemen
t
Retail industry Effect of support given by the
protestant church for the
documentary of Wallmart the
Advertising Age
5
highest cost of low price
Travel weekly poll Service
industry(insura
nce)
To assess the difficulty level of
insurance examination
Travel Weekly: The
Choice of Travel
Professionals
Puerto Rico a Top
Provider of Call
Centers.
Service
industry(call
centre)
Study the growth of carribean
call centre agents from 2002-
2004
Caribbean Business
Apollo Tries to
Land Media
Service
industry
Study the employ media
companies for the promotion of
the Project Apollo research tool
in the U.S
Brandweek
Blog,Blog,Blog.. Telecom(intern
et)
Effect of security in the internet InformationWeek
Marketing
Performance of
U.S. Farmers: A
Discussion.
Soybean Agriculture
industry
the studies concerning the
marketing performance of
United States farmers
American Journal
of Agricultural
Economics
Modeling
innovation,
manufacturing,
diffusion and
adoption/rejection
processes
Services Study the factors influencing
the new product development
success or failure
Journal of Business
& Industrial
Marketing
Hearing voices Services Study the involvement of
customers in new product
development
Appliance Design
Ask them yourself Service
industry
Survey on customer response of
konstantin genruckes service.
FSB: Fortune Small
Business
Any ideas? services Study on advice for managers
on motivating their employees
to develop new ideas and
enhance their creativity
Folio: The
Magazine for
Magazine
Management
The international e-
marketing
framework (IEMF):
Identifying the
building blocks for
future global e-
marketing research
Service
industry
Study on international e-
marketing
International
Marketing Review
An analysis of the
factors affecting the
adoption of
electronic
commerce by
SMEs: Evidence
from an emerging
market
Service
industry
Study on internet-based
electronic commerce (EC)
adoption profile of small and
medium-sized enterprises
(SMEs) in Turkey as well as the
factors affecting their
willingness to adopt EC usage
International
Marketing Review
Imc Research must
focus more on
Service
industry
Study on the use of IMC(
integrated marketing
Journal of
Advertising
6
outcomes communication)
The Relationship
between Integrated
marketing,
communication
market orientation,
and brand
orientation
Services Study on the links between
IMC, MO(market orientation),
and BO(brand orientation)
Journal of
Advertising
Performance
auditing of
integrated
marketing
communication(IM
C) actions and
outcomes
Services examine the relationship
between the IMC process and
brand outcomes
Journal of
Advertising
Marketing sinks Service Study on the appointment of
marketing directors or an
equivalent operating board in
business enterprises in Great
Britain.
IRS Employment
Review
Operator to focus
on training
Service
industry
Study on the customers attitude
towards holiday tour.
Travel Weekly: The
Choice of Travel
Professionals
Yahoo to Track
Impact of Internet
Ads
Service
industry
Study on advertising
effectiveness to advertisers.
Wall Street Journal
- Eastern Edition
Letters Service
industry
Study on creativity in radio
advertising
Marketing Week
(UK),
Constant contact
yields sweet smell
of success
Axe line of
products
( Unilever)
FMCG
industry
Study on the marketing success
of this product
Marketing News
On average, market
research is flawed
Xmas gift FMCG
industry
Study on brand awareness
during the Christmas season
Marketing (UK),
Ethics and
international
marketing Research
background and
challenges
Others Study on how ethics in
international marketing have
evolved and progressed towards
the current "ethics era" and
presents discussion surrounding
the role and value of an ethical
approach towards marketing in
a global marketplace.
International
Marketing Review
Has the medium
(roast) become the
message?: The
ethics of marketing
fair trade in the
mainstream.
Service
industry
Study on marketing fair trade. International
Marketing Review
International green
marketing: A
Services On the international marketing
strategies of eco-firms.
International
Marketing Review
7
comparative study
of British and
Romanian firms
The survey says Service
industry
Study on the growth of online
polls in the U.S
Inc., Oct 2005
Digital print,
Internet drive
decline in litho
plates
Lithographic
printing plates
Printing media Study on Life Cycle of Analog
and Digital Lithographic
Printing Plate
American Printer
Nivea Visage
Young
Nivea Visage FMCG Study on the challenges faced
for the marketing of product.
Event
go fish Sea foods Food &
Beverages
industry
To study the popularity of sea
foods in hotel
Restaurants &
Institutions
The Challenge of
Finding a Target:
Opening New
Markets
Services On how to successfully expand
to new markets
Business Times
China, Vietnam
sign agreement
Rubber Rubber
industry
Study on the agreement signed
to establish rubber market in
china
Rubber World
The Search-
Marketing Game
Service
industry(search
engines)
how companies use search to
attract leads
Mortgage Banking
Discourse,
Diversity, and
Distinction:
Macromarketing at
30 Years
Services Study on the abstracts of
various papers related to
marketing presented at 30th
annual Macro-marketing
Conference held in Florida,
during May 28-31, 2005
Journal of
Macromarketing
From the editor Services Study on consumer behaviour Marketing Research
Marketing mix Chocolates Food and
beverages
Study on the recent changes in
the business marketing of
chocolates
Marketing Research
Segmentation Value
Chain
Agriculture Study on the ways to ensure the
success of market segmentation.
Marketing Research
Watch and Learn Pharmaceutical
industry
Study on various issues related
to leverage ethnography that
improve strategic decision
making
Marketing Research
Online Competition Service
industry
On the significance of methods
used to judge the online
performance of companies
Marketing Research
Learning from Pop
Culture.
Cell phones Telecom
industry
Study the psychographic and
demographic profiles of
customers
Marketing Research
Blame game Retail Study on the blame game of bad
business decisions.
Marketing Research
Better service Printing Study on advantage of doing American Printer
8
through research industry survey and marketing research
to printing and geographical
arts companies in the US
A Visual Overdose?
Visual
Communications in
Public Relations
Service
industry
The effect of visual
communications in americans
Public Relations
Quarterly
Charles Schwab Service
industry
To check the effectiveness of
unique selling proportions
Sales & Marketing
Management
Target Practice Service
industry
Study on the growth of armed
force in US
Advertising Age
Rockin' and rolling
in it: marketing-mix
masters
Services On the increasing demand for
marketing mix analytics in the
U.S.
Advertising Age
CEO to apply
lessons learned at
competitors P&G,
Church & Dwight
Services Study on core businesses,
consumer-centric innovation,
customer (retailer)
collaboration, cost
consciousness, more effective
commercialization of concepts
and capability, as in training
Advertising Age
Collective Opinion Service
industry
Study on online marketing
research
Forbes
Unilever
approaches
agencies over 10m
Pot Noodle
campaign
Noodles(Unil
ever)
Food &
Beverages
Study on on the plan of
Unilever UK Foods Co. to
review its advertising account
for snack brand Pot Noodle as
part of the 10 million
reinvention of the brand in
Great Britain
Marketing Week
(UK)
The hard-to-reach
places
Services Study on the tips on how to
win respondents in marketing
research.
Marketing Week
(UK)
Infozone Strategy
clinic
Service
industry
Study on how to utilize a
restaurant site with exterior
access adjacent to a hotel.
Caterer &
Hotelkeeper
Designed by a
female winecologist
Wine Food &
Beverages
The emergence of niche market
in the wine industry-to female
Maclean's
Road less chavelled Holiday resort Service
industry
Evolution of new holiday
maker.
Travel Weekly: The
Choice of Travel
Professionals
Market research
vendors
Vendors Service
industry
List of vendors in US market B to B
Think big picture Service
industry
Study on the dealers in the
branding strategy.
Marketing News
Research
Consortium to
Services Research consortium to launch Marketing News
9
launch
Visa, FedEx pony
up for future fund
Communicati
on channels
Telecom
industry
To find out how to navigate the
media.
Advertising Age
Real Women Have
Lingerie
Service
industry
Brand promotion of Lingerie Brandweek
Lyle Schwartz Service
industry
Analysis of channel mix Brandweek
Shoot the Focus
Group
Service
industry
Focus of advertisers to online
group of consumers
Business week
Game Theory Pepsi Service Generating the sales by putting
multiple vending machines
Forbes
Post-Hurricane
Katrina predictions
addressed at
HSMAI's ROI
conference
ROI Service
industry
Study on change in sales by
advertisement.
Hotel & Motel
Management
O'Brien hired by
Universal McCann
Recruitment Services The role of new director in the
research field.

Campaign (UK),
RAC set to grow its
brand
Recruitment Services Recruitment of talented
encryptic individuals
Marketing (UK),
Thinkbox studies
TV engagement
Service
industry
Analysis of how brain reacts to
TV advertisements.
Marketing (UK),
Editorial: The
Marketing
Campaign: The
British General
Election of 2005
Service
industry
Effect of marketing in politics Journal of
Marketing
Management
Labour, Political
Marketing and the
2005 Election: A
Campaign of Two
Halves
Service
industry
Effect of marketing in politics Journal of
Marketing
Management
Appropriate
statistical
methodology for
testing the effiency
of betting markets
involving spread
and totals
Service
industry
Accuracy of marketing research Journal of
Economics &
Finance
The state of
research on markets
fir sports betting
and suggested
future direction
Service
industry
Knowledge of price formation
by sports betting.
Journal of
Economics &
Finance
The Art of
Underwriting
Service
industry
(insurance)
Attaining of profit in
commercial insurance.
Best's Review
We can do better Service Focusing of marketing research International
10
industry in the field of service industry. Journal of Market
Research
'Hidden'
opportunities and
benefits in using
web-based
business-to-
business surveys
Service
industry
B2B web based survey
evaluates hidden opportunities.
International
Journal of Market
Research
Identifying the
influence of product
design and usage
situation on
consumer choice
Service
industry
Analysis of consumer
perception of products to
anticipated usage context.
International
Journal of Market
Research
Statistics in market
research
Book review Printing Book review of statistics in
marketing research.
International
Journal of Market
Research
Dads Are Getting
Domesticated
Service
industry
Survey of fathers involvement
in household.
Retail
Merchandiser
Remembrance of
Things Past and
Personal.
Product mix Retail industry Employment of competitive
strategy by personalized gift
retailer.
Retail
Merchandiser
Influence of CSR
on Loyalty and
Valuation of
Services
Service
industry
Adoption of a multi
dimensional perspective of
social responsibility.
Journal of Business
Ethics
Out Of The box Service
industry
Renovation of Hilton Sidney
Hotel
Hotels,
Asking Questions Service
industry
Collaboration and technology in
marketing research
NZ Marketing
Magazine
Research
conference
emphasizes action
Conference Printing Highlights of American
marketing association.
Marketing News
ABC's 'Food
Doctor' wins Parlin
Research award
Conference Food and
beverage
Highlights of American
marketing association.
Marketing News
Editorial Board Printing Members joined in editorial
review board.
Journal of
Marketing
Research (JMR),
Sports on the menu Service
industry
Establishment of sports
sponsorship in a restaurant
Marketing
Magazine
Marketers: JUDY
HU
Service
industry
Promotion of GE advertisement B to B
Brands: MERRILL
LYNCH
Service
industry
The company experiment online
and internal marketing.
B to B
'Alpha buyers'
called key to
reaching others
Service
industry
Analysis of alpha vehicle buyer
purchase decision
Automotive News
Courting a loyal
customer base
Customer
loyalty
Retail industry Comprehensive view of
customer loyalty in the retailing
DSN Retailing
Today
11
Purdue seeks help
of agribusinesses
Agri business Agriculture
industry
Participation of farmers in
international marketing research
program.
Indianapolis
Business Journal
A word to the
worldly-wise
Service
industry
Role of marketing research in
international marketing
Marketing Week
(UK),
Marketing crystal
ball
Service
industry
Marketing focuses on new
product development.
BRW
Inter American's
Feliciano Stays One
Step Ahead of Her
Market.
Service
industry
Challenges in youth market. Caribbean Business
Market studies
polyethylene
Plastic Usage of polyethylene Plastics News

Directory of
Services


VAR
business
Service How useful to end users VARBusiness,
Selling your soul
for a Stella Artois
Artois brand Service To study the popularity of brand Campaign (UK)
Market Research

Tablets,
services
pharmaceutical Introducing new products and
attracting patients
Pharmaceutical
Executive

Competitive market
analysis of eastern
redcedar.
Trash
or nuisance
Agriculture Developing a basic
understanding of market for
eastern red cedar product
Forest Products
Journal
DIRECTORY.


Medical
services and
marketing
Pharmaceutical Brand awareness, medical art
work market research
Medical Marketing
& Media
Health Hazard? Health care Services

Ethical aspects of marketing
health care
Marketing Health
Services
Easy Writer Services Advantages of the Delphi
technique in writing a mission
statement.
Marketing Health
Services
Herd Behavior in
a Laboratory
Financial Market
Services Herd behaviors in laboratory
finance market
American
Economic Review
Implications of
Commodity Price
Behavior for
Marketing
Strategies
Services Relation between price and
marketing strategies
American Journal
of Agricultural
Economics
If you market to the
mind, you're aiming
too high
Services Emotional considerations of
customer purchasing power
Des Moines
Business Record
Nostalgia and the
simple life.
Tablets Pharmaceutical Budget for media, marketing
strategy
Medical Marketing
& Media
Beware of common Contract Others Focus on significant roles of Contract
12
Government
contracting Pitfalls
far concerning the government
contracting management
Management
Pairing Up Tablets Pharmaceutical Organizational strategies Pharmaceutical
Executive
The Influence of
Culture on Services
Marketing
Research:
Guidelines for
International
Marketers
Service National and international
culture
Services Marketing
Quarterly
Make a critical
difference in the
success of your
campaign
Agri products Agriculture Testing effectiveness and
efficiency
Agri Marketing
Global RFID
Market to Top $7
Billion by 2008
RFID Telecom Market for RFID Adhesives &
Sealants Industry
Internet community
forums: an
untapped resource
for consumer
marketers
Services To get emerging area of internet
practices that has implications
for consumer marketers
Journal of
Consumer
Marketing
The evolution of
customer loyalty
strategy
Services Methods to develop loyalty
among customers
Journal of
Consumer
Marketing
The Hazards of
Hounding.
Services consumer behaviors and loyalty Harvard Business
Review
How to read your
customer's mind
Services Limitation how to present
questionnaires
Business First of
Buffalo
Extensions are now
default setting
Services View on brand management Marketing (UK),
HELPLINE Bags Services Suggestion to use text pro
services from ASI
Marketing (UK),
Why only
Publicis seems to
want Aegis
Services Lack of interest of
advertisement holding
companies in bidding for aegis
Advertising Age
Super spenders Services To know about value added
crowd
Marketing
Magazine
Research
advocates
Services To know effect of merger Marketing
Magazine
Mugging and
Sugging
Services Threat of deceptive
telemarketing practices by
unscrupulous direct sellers
Marketing
Magazine
Help wanted:
Learning junkies
Services Function of departments in the
industry
Marketing
Magazine
China: A Beauty
Destination.
Cosmetics FMCG Growth of market for beauty
products
Women's Wear
Daily
MarKetQuest Services How to create image Business Journal
13
creates brand
images
(Central New
York),
Market research
can be surprising
Services Neuroanatomical basis of
understanding sarcasm its
relationship to social cogitation
Business Journal
(Central New
York),
Nestl to introduce
Aero hot
chocolate.
Chocolate Food and
beverage
Business strategies Marketing (UK),
Andrex Moistened Food and
beverage
To develop product Marketing (UK),
Ethnographer
Studies Top Dogs
Services Studying c-level executives
and institutional investors
Adweek
Evolve approach to
serve complex
market
Services Shortcoming of marketing
researchers
Marketing News
Take steps to avoid
misused research
pitfall.
Services Need for establishing action
standards
Marketing News
Biz problems can
get solved with
research
Services Limitations of marketers
researchers
Marketing News
Take on a new
role
Services Relationship between marketers
and market researchers
Marketing News
Take steps to
prevent problematic
fieldwork
Service Advice on market research
working in foreign countries for
first time
Marketing News
Size of client firm
determines research
needs
Service Role of market research in
decline of market
Marketing News
Conference
calendar
Service Work done by the marketing
research conference
Marketing News
Tech marketing
budgets rise,
outpace spending
Service Marketing budgets B to B
Poll results Services Relationship in top
management
B to B
AGENDA. Service Information of several
upcoming business events
B to B
Stoli hits the bars to
target vodka
drinkers.
Vodka Food &
Beverage
Flavors preference Advertising Age
Label
manufacturers are
in for good times
Services Research on label
manufacturing
Plastics News
Townsend
examines film
extrusion in China
Film Printing Growth of the industry Plastics News,

K-C Tries Seeing
Personal
care
FMCG Focus on consumer vision
systems
Brandweek
14
Things From
Consumer's POV
Maybe not
everybody should
buy a new car.

Vehicle Others Customers choice Automotive News
Cellular phones will
energize the market
for batteries
Battery Telecommunic
ation
Growth of demand on batteries Machine Design
We'll need $2.6
billion worth of fuel
cells in 2009
Fuel
cell product
Service Increase in demand for fuel-cell
products and services
Machine Design
Understanding Why
People Buy.
Services How to focus its market
research on providing customer
insights
Business Week
Online,
Conference
calendar
Service Schedule of events Marketing News
Field marketing
leagues
Retail Field marketing issues Marketing (UK),
Too many cooks? Retail Promises-delivery Marketing (UK),
Poll results Service To find % of marketing
materials produced in-house
B to B
Focus groups
should be abolished
Chair Service Growth of industry Advertising age
Trading down Services Buying behavior of consumer Global Cosmetic
Industry
Cool hunting goes
corporate
Services Trends and changes in business
practices
Advertising age

Brand Name
Anatomy
Food
products
Food and
beverages
Concept about the practice of
the retailing and retailer and
branding
Marketing
Research
Branding's New
Horizon
Services Understanding about branding
and rethinking of branding
Marketing
Research


FUD Busters
Wi-fi
technology
products
Telecommunic
ation
Uses of the WI-FI network Network
Computing
USDA Awards
Cash for Chile
Research
Green Chile Agricultural Production of chili New Mexico
Business Journal
Letters to the
editor
Services Difference between online and
traditional marketing
Advertising Age
Don't Forget the
Market Research
Services First step planning about the
strategies
njbiz
College Kids To
Spend $3.6 Billion
On Dorm/Apt.
Furnishings
Retail Business views and target of
retailers
Home Textiles
Today
Will Consumers
Pay for Safety?
Banking Telecomm Payment on security device American Banker
15
Whats in fashion
this fall? scarcity
Clothing Retail Trend in clothing stores Fortune
Seven steps to
going global with
your business
Services Outlines seven steps on how
businesses can go global.
Las Vegas Business
Press
The Determinants
of Entry are not
Independent of
Start-up Size: Some
Evidence from
Spanish
Manufacturing
Service

Entering in to market Review of
Industrial
Organization
Editorial Editorial Printing Introduction to September 2005
issue of the international journal
of market
International
Journal of Market
Research
Viewpoint:
Maintaining
research standards
Services Impact of technology on
market research
International
Journal of Market
Research
The development
of a segmentation
of the baby milk
market
Services SMA formula and uses International
Journal of Market
Research
Cluster sampling:
a false economy?
Services Clustering of samples for easy
analysis
International
Journal of Market
Research
An empirical
comparison of
methods to measure
willingness to pay
by examining the
hypothetical bias
Services To measure willingness to pay International
Journal of Market
Research
Why word of
mouth works
Services Changing behaviors of
consumer
Agri Marketing
Measure Your
Marketing In Five
Steps
Service Thinking of marketing mix Bank Marketing
The Extraordinary
Potential of
Advanced Scientific
Testing
Printing Accuracy of magazine
circulation
The Magazine for
Magazine
Management
Denying the Urge
to Splurge
DVD Service Accessing consumer behaviors Harvard Business
Review
Economic stability
leads to rise in
agency pitches
Services Rising of advertising industry,
long term stability of economy
Campaign (UK),
Do ads reinforce
racial stereotypes
Services Ethnicity in advertising,
targeting the segments
Campaign (UK),
Atkin Joins Outsell
as Vice President
Service Trends, issues, affecting the
financial information industry
Wall Street &
Technology
16
from both the buyer perspective
and seller perspective
Determinants of
Customer Benefits
in Business-to-
Business Markets:
A Cross-Cultural
Comparison
Services Difference between core and
add-on benefits, products
service quality
flexibility,trust,joint action,
supplier commitments
Journal of
International
Marketing
Why Country of
Origin Effects Vary
in Consumers'
Quality Evaluation:
A Theoretical
Explanation and
Implications for
Country of Origin
Management
Services Quality assessment speed,
perceived quality,detend the
hypotheses that the country of
origin effects change by
diagnostically of the country of
origin and the accessibility-
diagnostically of attaching
causes
Journal of Global
Marketing
Market
Orientation,
Marketing
Innovation as
Performance
Drivers: Extending
the Paradigm
Services A substantial connection
between market orientation and
the firm performance with
partial support for marketing
innovation
Journal of Global
Marketing
Towards an
integrated
marketing strategy
for developing
markets
Services Standardizing of global
companies, adoption, degree to
which they adapt marketing
strategies, environmental
factors, infrastructure, level of
education, legal systems
Journal of
Marketing Theory
& Practice
Fair trade
marketing: An
alternative system
for globalisation
and development
Services Fair trade movement as a
system for globalization and
economic development
different from that they carry
out by conventional marketing
Journal of
Marketing Theory
& Practice

Rebrands need
every ego on
board.
Many
products
FMCG Branding of products Marketing (UK),
Integration of
customer
relationship
management: status
quo and
implications for
research and
practice
Services Research gaps for researchers
alike and suggest areas that
need further consideration in
future
Journal of Strategic
Marketing
How Markets Help
Marketers
Computer Telecomm Studios and marketers to use
HSX as a platform
Harvard Business
Review
17
Effective Executive
Management in the
Pharmaceutical
Indust
Medical
product
Pharmaceutical Focus of the industry, driving
force customer relation, market
research, financial support,
human resource
Journal of Health
Care Finance
Forecasting
cross-population
innovation
diffusion: A
Bayesian approach
Services How to analyze the problem International
Journal of Research
in Marketing
Measuring and
modeling the
(limited) reliability
of free choice
attitude questions
Services Reliability of individuals
answer at different times
International
Journal of Research
in Marketing
An experimental
investigation of
scanner data
preparation
strategies for
consumer choice
models.
Services Impact of price and promotion
on consumer choice ,data
analysis
International
Journal of Research
in Marketing
Using a Customer-
Level Marketing
Strategy to Enhance
Firm Performance:
A Review of
Theoretical and
Empirical Evidence
Literature Printing Customer-level information
Customer-focused framework
,maximizing financial
performance
tactics
Journal of the
Academy of
Marketing Science
Finding Customers
Abroad
Services Chinese acquisition in united
states, chinas success in global
market
Business Mexico
Buyers' actions
speak louder than
words
Services Purchasing behavior of
consumer
Marketing News
From the editor Services Series of articles related to
marketing
Marketing research
Shopping
Rediscovered
Shopping
products
Services Sampling, customers Marketing research

INFERENCE:
The percentage share of market research in various industries is:
Services industry 63%
Retailing industry 10%
Agri-business industry 5%
Telecom industry 3.5%
18
Food & Beverage industry 4.5%
FMCG 6%
Pharmaceutical industry 3%
Other industries 1%
The chart which shows the percentage:

DIRECTIONS OF MARKETING RESEARCH
Service industry-63%
Retailing industry-10%
Agriculture industry-5%
Telecom industry-3.5%
Food & Beverage industry-4.5%
FMCG-6%
Rubber industry-1.5%
Printing industry-2.5%
Pharmaceutical industry-3%
Other industry-1%

Inference:
The trend of marketing research is towards service industry as that many countries
have good contributions GDP from service sector. Many research have been conducted
in the service areas such as consultancy.
Analysis of source of data
Source of data Frequency Percentage
Journal 48 24
magazine 152 76


19
Inference:
We have read 200 articles in which 48 articles are from the journals
of both Indian and Internationals, 152 articles from marketing magazines.
The percentage analysis is made and represented in the pie chart.

CONCLUSION:
The research study of the 200 articles abstract revealed that almost all the research
works have conducted in the service industry. Our research reveals that the present
marketing research focuses on service industry. Most of the researches are focused on
the services such as consultancy, marketing mix, marketing communication, promotion
of services and advertising for the products and services. Our source of data consists of
152 magazines & 48 journals. we have referred both international and national
magazines and journals.
Reference:
A) BOOKS:
1) MARKETING RESEARCH By David J Luck & Ronald S Rubin.
Edition:- 7
th
Publication:- Prentice-Hall of India.
2)MARKETING RESEARCH By David A Aaker; V Kumar & George
S Day; Edition:-7
th
Publication:- John Wiley & Sons

B) WEB SOURCES:
1) Search.epnet.com
Appendix:[List of articles analysed]

1. Bold about the burger, Marketing Magazine; 12/19/2005, Vol. 110 Issue 41, p42-
42, 1/2p, 2c
2. INSIDER, Computing Canada; 12/16/2005, Vol. 31 Issue 18, p38-38, 1/3p
3. Marketing Performance of U.S. Farmers: A Discussion. American Journal of
Agricultural Economics, Dec2005, Vol. 87 Issue 5, p1280-1281, 2p;
20
4. Modeling innovation, manufacturing, diffusion and adoption/rejection
processes. Journal of Business & Industrial Marketing, 2005, Vol. 20 Issue 7,
p380-393, 14p
5. Hearing Voices. Appliance Design, Dec2005, Vol. 53 Issue 12, p5-5, 3/4p
6. ASK THEM YOURSELF. Fortune Small Business, Dec2005, Vol. 15 Issue 9,
p92-92, 2/3p, 1c
7. Any Ideas? The Magazine for Magazine Management, Dec2005, Vol. 34 Issue
12, p61-61, 1p
8. The international e-marketing framework (IEMF): Identifying the building blocks
for future global e-marketing research. International Marketing Review, 2005,
Vol. 22 Issue 6, p605-610, 6p
9. An analysis of the factors affecting the adoption of electronic commerce by
SMEs: Evidence from an emerging market. Veysel. International Marketing
Review, 2005, Vol. 22 Issue 6, p623-640, 18p
10. imc Research Must Focus More On Outcomes. Journal of Advertising,
Winter2005, Vol. 34 Issue 4, p6-7, 2p
11. the Relationship Between Integrated Marketing Communication, Market
Orientation, And Brand Orientation. Journal of Advertising, Winter2005, Vol. 34
Issue 4, p11-23, 13p, 2 charts, 2 diagrams
12. performance Auditing Of Integrated Marketing Communication (Imc) Actions
And Outcomes. Journal of Advertising, Winter2005, Vol. 34 Issue 4, p41-54,
14p, 3 charts, 1 diagram
13. Ethics and international marketing Research background and challenges.
International Marketing Review, 2005, Vol. 22 Issue 5, p481-493, 13p
14. Has the medium (roast) become the message?: The ethics of marketing fair trade
in the mainstream. International Marketing Review, 2005, Vol. 22 Issue 5, p494-
511, 18p
15. International green marketing: A comparative study of British and Romanian
firms. International Marketing Review, 2005, Vol. 22 Issue 5, p547-561, 15p
16. The survey says. Ellen. Inc., Oct2005, Vol. 27 Issue 10, p44-46, 2p, 1 chart, 1c
17. Digital print, Internet drive decline in litho plates. American Printer, Oct2005,
Vol. 122 Issue 10, p10-10
18. Nivea Visage Young. Event, Oct2005, p25-25, 1p
19. go fish. Restaurants & Institutions, 10/1/2005, Vol. 115 Issue 18, p34-38, 4p, 4c
20. REPORTS/STUDIES. Rubber World, Oct2005, Vol. 233 Issue 1, p74-74, 1/8p
21. The Challenge of Finding a Target: Opening New Markets. Business Times,
Oct2005, Vol. 27 Issue 10, p12-12, 2/3p;
22. China, Vietnam sign agreement. Fall2005, Vol. 232 Issue 8, p5-5, 1/4p;
23. integrated Marketing Communication (Imc) And Brand Identity As Critical
Components Of Brand Equity Strategy. Journal of Advertising, Winter2005, Vol.
34 Issue 4, p69-80, 12p, 1 chart, 2 diagrams
24. The Search-Marketing Game. Mortgage Banking, Dec2005, Vol. 66 Issue 3, p33-
33, 1p
21
25. Discourse, Diversity, and Distinction: Macromarketing at 30 Years. Journal of
Macromarketing, Dec2005, Vol. 25 Issue 2, p242-253, 12p
26. FROM THE EDITOR. By: Chakrapani, Chuck. Marketing Research,
Winter2005, Vol. 17 Issue 4, p2-2, 2/3p
27. MARKETING MIX. Marketing Research, Winter2005, Vol. 17 Issue 4, p4-5,
2p;
28. Segmentation Value Chain. By: Wyner, Gordon A.. Marketing Research,
Winter2005, Vol. 17 Issue 4, p6-7, 2p
29. Watch and Learn. By: Durante, Richard; Feehan, Michael. Marketing Research,
Winter2005, Vol. 17 Issue 4, p10-15, 6p
30. ONLINE COMPETITION. By: Krishnamurthy, Sandeep; Patel, Rahul; Kaushal,
Ajay. Marketing Research, Winter2005, Vol. 17 Issue 4, p20-25, 6p
31. Learning from Pop Culture. By: Chen, Qimei; Rodgers, Shelly; Wells, William
D.. Marketing Research, Winter2005, Vol. 17 Issue 4, p26-31, 6p
32. Blame Game. By: Gibson, Lawrence D.. Marketing Research, Winter2005, Vol.
17 Issue 4, p32-34, 3p
33. Designed by a female winecologist. By: George, Lianne. Maclean's, 11/21/2005,
Vol. 118 Issue 47, p73-73, 8/9p
34. Road less chavelled. Travel Weekly: The Choice of Travel Professionals (Reed),
11/18/2005 Issue 1796, p4-4, 1/9p
35. MARKET RESEARCH VENDORS. B to B, Nov2005 Special Issue, Vol. 90
Issue 15, p29-29, 2/3p;
36. Think big picture. By: Schultz, Don E.. Marketing News, 11/15/2005, Vol. 39
Issue 19, p30-33, 3p
37. Research Consortium to launch. Marketing News, 11/15/2005, Vol. 39 Issue 19,
p50-45, 2p
38. Visa, FedEx pony up for future fund. (cover story) By: MacArthur, Kate.
Advertising Age, 11/14/2005, Vol. 76 Issue 46, p1-37, 2p
39. Real Women Have Lingerie. By: O'Loughlin, Sandra. Brandweek, 11/14/2005,
Vol. 46 Issue 41, p22-24, 2p, 2c;
40. Lyle Schwartz. By: Schmuckler, Eric. Brandweek, 11/14/2005, Vol. 46 Issue 41,
p40-41, 2p
41. Shoot the Focus Group. By: Kiley, David. Business Week, 11/14/2005 Issue
3959, p120-121, 2p, 1c;
42. Game Theory. By: Fass, Allison. Forbes, 11/14/2005, Vol. 176 Issue 10, p93-94,
2p, 2c
43. 'Hidden' opportunities and benefits in using web-based business-to-business
surveys. By: Grant, David B.; Teller, Christoph; Teller, Wolfgang. International
Journal of Market Research, 2005, Vol. 47 Issue 6, p641-666, 26p
44. Identifying the influence of product design and usage situation on consumer
choice. By: de la Fuente, Jaime Romero; Guilln, Mara Jess Yage.
International Journal of Market Research, 2005, Vol. 47 Issue 6, p667-686, 20p
22
45. Statistics in market research. By: Proctor, Tony. International Journal of Market
Research, 2005, Vol. 47 Issue 6, p689-691, 3p
46. Dads Are Getting Domesticated. By: Wellman, David. Retail Merchandiser,
Nov2005, Vol. 45 Issue 11, p6-6, 1/4p
47. Remembrance of Things Past and Personal. By: Riell, Howard. Retail
Merchandiser, Nov2005, Vol. 45 Issue 11, p29-31, 3p, 2c;
48. Influence of Corporate Social Responsibility on Loyalty and Valuation of
Services. By: Salmones, Ma; Crespo, Angel; Bosque, Ignacio. Journal of
Business Ethics, Nov2005, Vol. 61 Issue 4, p369-385, 17p
49. Out Of The BOX. By: Scoviak, Mary. Hotels, Nov2005, Vol. 39 Issue 11, p59-
62, 3p, 7c
50. Asking Questions. By: Young, Simon. NZ Marketing Magazine, Nov2005, Vol.
24 Issue 10, p22-25, 4p, 3c, 1bw;
51. Research conference emphasizes action. Marketing News, 11/1/2005, Vol. 39
Issue 18, p30-29, 2p, 1c
52. ABC's 'Food Doctor' wins ParlinResearch award. Marketing News, 11/1/2005,
Vol. 39 Issue 18, p30-30, 1/4p, 1c
53. MARKET STUDIES. Plastics News, 12/5/2005, Vol. 17 Issue 40, p24-24, 1/2p
54. Directory of Services. VARBusiness, 12/5/2005, Vol. 21 Issue 26, p16-16, 1/3p
55. Selling your soul for a Stella Artois. Campaign (UK), 12/2/2005 Issue 49, p13-
13, 3/4p, 1 graph, 1c, 1bw
56. Market Research. Pharmaceutical Executive, Dec2005 Supplement, p50-56, 4p
57. Competitive market analysis of eastern redcedar. By: Gold, Michael A.; Godsey,
Larry D.; Cernusca, Mihaela M.. Forest Products Journal, Dec2005, Vol. 55 Issue
12, p58-65, 8p
58. DIRECTORY. Medical Marketing & Media, Dec2005, Vol. 40 Issue 12, p66-
67, 2p;
59. Health Hazard? By: English, Joel; Klein, Rob; Niehaus, Tess; Ross, Joyce M..
Marketing Health Services, Winter2005, Vol. 25 Issue 4, p14-19, 6p
60. Easy Writer. By: Murrow, Jim. Marketing Health Services, Winter2005, Vol. 25
Issue 4, p40-43, 4p
61. Herd Behavior in a Laboratory Financial Market. By: Cipriani, Marco; Guarino,
Antonio. American Economic Review, Dec2005, Vol. 95 Issue 5, p1427-1443,
17p
62. Implications of Commodity Price Behavior for Marketing Strategies. By:
Tomek, William G.; Peterson, Hikaru Hanawa. American Journal of Agricultural
Economics, Dec2005, Vol. 87 Issue 5, p1258-1264, 7p;
63. How to read your customer's mind. By: Laaman, Laura. Business First of
Buffalo, 9/30/2005, Vol. 22 Issue 1, p27-30, 2p, 1bw;
64. Extensions are now default setting. By: Ritson, Mark. Marketing (UK),
9/28/2005, p23-23, 1p;
65. HELPLINE. By: Kemp, Ed. Marketing (UK), 9/28/2005, p44-44, 1/3p
23
66. Why only Publicis seems to want Aegis. By: Creamer, Matthew; Sanders, Lisa.
Advertising Age, 9/26/2005, Vol. 76 Issue 39, p3-82, 2p, 1 graph
67. Super spenders. By: Chilton, David. Marketing Magazine, 9/26/2005, Vol. 110
Issue 31, p5-5, 1/3p;
68. Research advocates. By: Mills, Don. Marketing Magazine, 9/26/2005, Vol. 110
Issue 31, p28-29, 2p
69. Mugging and Sugging. Marketing Magazine, 9/26/2005, Vol. 110 Issue 31, p29-
29, 1/3p, 1c
70. Help wanted: Learning junkies. By: Ratcliffe, Bill. Marketing Magazine,
9/26/2005, Vol. 110 Issue 31, p30-30, 1/3p
71. China: A Beauty Destination. By: Born, Pete. WWD: Women's Wear Daily,
9/26/2005, Vol. 190 Issue 66, p16-16, 1/3p;
72. MarKetQuest creates brand images. By: Dickinson, Casey J.. Business Journal
(Central New York), 9/23/2005, Vol. 19 Issue 38, p17-17, 1/2p
73. Conference calendar. Marketing News, 9/15/2005, Vol. 39 Issue 15, p74-67, 2p
74. QUICK HITS. Restaurant Business, 9/15/2005, Vol. 104 Issue 13, p12-12, 1/3p
75. Tech marketing budgets rise, outpace spending. By: Maddox, Kate. B to B,
9/12/2005, Vol. 90 Issue 11, p1-44, 2p, 1 chart, 1 graph
76. POLL RESULTS. B to B, 9/12/2005, Vol. 90 Issue 11, p10-10, 1/7p, 1 chart
77. AGENDA. B to B, 9/12/2005, Vol. 90 Issue 11, p44-44, 1/5p
78. Stoli hits the bars to target vodka drinkers. By: Oser, Kris; Oser, Kris.
Advertising Age, 9/12/2005, Vol. 76 Issue 37, p51-51, 1/5p, 1c
79. Label manufacturers are in for good times. By: Lea, Jason. Plastics News,
9/12/2005, Vol. 17 Issue 28, p11-25, 2p
80. Townsend examines film extrusion in China. Plastics News, 9/12/2005, Vol. 17
Issue 28, p29-29, 1/3p
81. K-C Tries Seeing Things From Consumer's POV. By: Wasserman, Todd.
Brandweek, 9/5/2005, Vol. 46 Issue 31, p6-6, 2/3p, 1c
82. Maybe not everybody should buy a new car. By: Lapham, Edward. Automotive
News, 9/5/2005, Vol. 80 Issue 6164, p42-42, 1/5p, 1c
83. The Determinants of Entry are not Independent of Start-up Size: Some Evidence
from Spanish Manufacturing. By: Arauzo-Carod, Josep-Maria; Segarra-Blasco,
Agust. Review of Industrial Organization, Sep2005, Vol. 27 Issue 2, p147-165,
19p
84. Editorial. International Journal of Market Research, 2005, Vol. 47 Issue 5, p461-
463, 3p
85. Viewpoint: Maintaining research standards. International Journal of Market
Research, 2005, Vol. 47 Issue 5, p465-466, 2p
86. The development of a segmentation of the baby milk market. International
Journal of Market Research, 2005, Vol. 47 Issue 5, p487-501, 15p
87. Cluster sampling: a false economy? International Journal of Market Research,
2005, Vol. 47 Issue 5, p503-524, 22p
24
88. An empirical comparison of methods to measure willingness to pay by examing
the hypothetical bias. International Journal of Market Research, 2005, Vol. 47
Issue 5, p543-562, 20p
89. WHY WORD OF MOUTH WORKS. By: Erickson, Kathleen. Agri Marketing,
Sep2005, Vol. 43 Issue 7, p38-38, 1p
90. Measure Your Marketing In Five Steps. By: Renner, Lisa. Bank Marketing,
Sep2005, Vol. 37 Issue 7, p38-42, 5p, 1c
91. The Extraordinary Potential of Advanced Scientific Testing. By: Bell, Gordon
H.. Folio: The Magazine for Magazine Management, Sep2005, Vol. 34 Issue 9,
p54-54, 1p
92. Denying the Urge to Splurge. By: Okada, Erica Mina. Harvard Business Review,
Sep2005, Vol. 83 Issue 9, p32-32, 1/3p
93. Brand Name Anatomy. By: Moskowitz, Howard; Gofman, Alex; Beckley,
Jacqueline; Ewald, Jeffrey. Marketing Research, Fall2005, Vol. 17 Issue 3, p14-
19, 6p, 4 charts, 2c
94. FUDBusters. By: Wilson, Tim. Network Computing, 9/1/2005, Vol. 16 Issue 17,
p14-14, 1/6p
95. USDA Awards Cash for Chile Research. New Mexico Business Journal,
Sep2005, Vol. 29 Issue 9, p39-39, 1/3p
96. LETTERS TO THE EDITOR. By: Phillips, Carol; Hunter, Eric; Nye, Dick;
Sussman, Edward. Advertising Age, 8/29/2005, Vol. 76 Issue 35, p14-14, 3/5p
97. Don't Forget the Market Research. By: Stukane, Ed. njbiz, 8/29/2005, Vol. 18
Issue 35, Special Section p8-10, 2p
98. College Kids To Spend $3.6 Billion On Dorm/Apt. Furnishings. Home Textiles
Today, 8/22/2005, Vol. 26 Issue 46, p6-6, 1/3p, 1c
99. Will Consumers Pay for Safety? By: Wolfe, Daniel. American Banker,
8/22/2005, Vol. 170 Issue 161, p22-23, 2p
100. what's In Fashion This Fall? Scarcity. By: Boorstin, Julia. Fortune,
8/22/2005, Vol. 152 Issue 4, p19-19, 2/3p, 1c
101. Seven steps to going global with your business. By: Strauss, Steven D..
Las Vegas Business Press (2005), 8/22/2005, Vol. 22 Issue 34, p23-23, 1/2p
102. Marketing sinks, IRS Employment Review; 12/30/2005 Issue 838, p4-4,
1/7p
103. Image polisher, Crain's Chicago Business; 12/19/2005, Vol. 28 Issue 51,
p31-31, 1/8p, 1c
104. Does Sex Really Sell? By: Nudd, Tim. Adweek, 10/17/2005, Vol. 46 Issue
40, p14-17, 4p, 4 charts, 18c
105. Analyze this: Comprehensive market research pays off. By: Roginsky,
Rachel. Hotel & Motel Management, 10/17/2005, Vol. 220 Issue 18, p8-16, 2p
106. The Players. Marketing Magazine, 10/17/2005, Vol. 110 Issue 33, p13-34,
18p, 87c, 10bw
107. In Good Company. By: Dahl, Darren. Inc., Nov2005 Special Issue, Vol.
27 Issue 11, p140-141, 2p, 1 chart
25
108. RESOURCES. B to B, 10/10/2005, Vol. 90 Issue 12, p28-28, 1/9p
109. LATE NEWS. (cover story) Advertising Age, 10/10/2005, Vol. 76 Issue
41, p1-2, 2p, 1c
110. Travel Weekly Poll. Travel Weekly: The Choice of Travel Professionals
(Reed), 10/7/2005 Issue 1790, p84-84, 1/9p
111. Puerto Rico a Top Provider of Call Centers. By: Javier, Pedro Valle.
Caribbean Business, 10/6/2005, Vol. 33 Issue 39, p27-27, 1/2p
112. Apollo Tries to Land Media. By: McClellan, Steve. Brandweek,
10/3/2005, Vol. 46 Issue 35, p10-10, 1/4p
113. Blog, Blog, Blog. InformationWeek, 10/3/2005 Issue 1058, p6-6, 1/6p
114. Marketing sinks. IRS Employment Review, 12/30/2005 Issue 838, p4-4,
1/7p
115. Bold about the burger. By: Raymond, Isabelle. Marketing Magazine,
12/19/2005, Vol. 110 Issue 41, p42-42, 1/2p, 2c
116. Image polisher. By: Smith, Darci. Crain's Chicago Business, 12/19/2005,
Vol. 28 Issue 51, p31-31, 1/8p, 1c;
117. INSIDER. Computing Canada, 12/16/2005, Vol. 31 Issue 18, p38-38, 1/3p
118. Operator to focus on training. Travel Weekly: The Choice of Travel
Professionals (Reed), 12/16/2005 Issue 1800, p24-24, 1/9p, 1c
119. Yahoo to Track Impact of Internet Ads. By: Patrick, Aaron O.; Steinberg,
Brian. Wall Street Journal - Eastern Edition, 12/16/2005, Vol. 246 Issue 131, pB4,
00p, 1 graph
120. Letters. By: Davis, Julian; Beams, Samantha; Simpson, Susanna; Cutts,
Phil; Nicholson, Drew. Marketing Week (UK), 12/15/2005, Vol. 28 Issue 50,
p14-15, 2p
121. Constant contact yields sweet smell of success. By: Keefe, Lisa M..
Marketing News, 12/15/2005, Vol. 39 Issue 20, p26-26, 1/2p
122. Research bodies prepare merger. Marketing (UK), 12/14/2005, p5-5, 1/9p
123. On average, market research is flawed. Marketing (UK), 12/14/2005, p19-
19, 1p, 1c
124. INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND
IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY
STRATEGY. By: Madhavaram, Sreedhar; Badrinarayanan, Vishag; McDonald,
Robert E.. Journal of Advertising, Winter2005, Vol. 34 Issue 4, p69-80, 12p, 1
chart, 2 diagrams
125. The Search-Marketing Game. Mortgage Banking, Dec2005, Vol. 66 Issue
3, p33-33, 1p
126. Discourse, Diversity, and Distinction: Macromarketing at 30 Years.
Journal of Macromarketing, Dec2005, Vol. 25 Issue 2, p242-253, 12p
127. FROM THE EDITOR. By: Chakrapani, Chuck. Marketing Research,
Winter2005, Vol. 17 Issue 4, p2-2, 2/3p
128. MARKETING MIX. Marketing Research, Winter2005, Vol. 17 Issue 4,
p4-5, 2p
26
129. Segmentation Value Chain. By: Wyner, Gordon A.. Marketing Research,
Winter2005, Vol. 17 Issue 4, p6-7, 2p
130. Watch and Learn. By: Durante, Richard; Feehan, Michael. Marketing
Research, Winter2005, Vol. 17 Issue 4, p10-15, 6p
131. ONLINE COMPETITION. By: Krishnamurthy, Sandeep; Patel, Rahul;
Kaushal, Ajay. Marketing Research, Winter2005, Vol. 17 Issue 4, p20-25, 6p;
132. Learning from Pop Culture. By: Chen, Qimei; Rodgers, Shelly; Wells,
William D.. Marketing Research, Winter2005, Vol. 17 Issue 4, p26-31, 6p
133. Blame Game. By: Gibson, Lawrence D.. Marketing Research,
Winter2005, Vol. 17 Issue 4, p32-34, 3p
134. Better service through research. By: Vinocur, M. Richard. American
Printer, Dec2005, Vol. 122 Issue 12, p48-48, 1p
135. A Visual Overdose? Visual Communications in Public Relations. By:
Sadler-Trainor, Genevieve; Sadler-Trainor, Genevieve. Public Relations
Quarterly, Winter2005, Vol. 50 Issue 4, p7-9, 3p, 1bw
136. Charles Schwab. By: J.F.. Sales & Marketing Management, Dec2005,
Vol. 157 Issue 12, p13-13, 1/2p, 2c;
137. TARGET PRACTICE. (cover story) By: Arndorfer, James B.. Advertising
Age, 11/28/2005, Vol. 76 Issue 48, p1-41, 2p, 1 chart, 5c
138. Rockin' and rolling in it: marketing-mix masters. By: Neff, Jack.
Advertising Age, 11/28/2005, Vol. 76 Issue 48, p3-41, 2p, 1c
139. CEO to apply lessons learned at competitors P&G, Church & Dwight. By:
Neff, Jack. Advertising Age, 11/28/2005, Vol. 76 Issue 48, p36-36, 3/5p, 1c
140. Collective Opinion. By: Fass, Allison. Forbes, 11/28/2005, Vol. 176 Issue
11, p76-79, 2p, 2c
141. Unilever approaches agencies over 10m Pot Noodle campaign. By: Parry,
Caroline. Marketing Week (UK), 11/24/2005, Vol. 28 Issue 47, p11-11, 1/3p, 1c
142. The hard-to-reach places. By: Clegg, Alicia. Marketing Week (UK),
11/24/2005, Vol. 28 Issue 47, p39-40, 2p, 1 cartoon, 1c
143. INFOZONE STRATEGY CLINIC. Caterer & Hotelkeeper, 11/24/2005,
Vol. 195 Issue 4401, p74-74, 1p
144. Post-Hurricane Katrina predictions addressed at HSMAI's ROI
conference. By: Chipkin, Harvey. Hotel & Motel Management, 11/7/2005, Vol.
220 Issue 19, p21-50, 2p
145. O'Brien hired by Universal McCann. Campaign (UK), 11/4/2005 Issue 45,
p5-5, 1/8p
146. RAC set to grow its brand. (cover story) By: Garcia, Alex. Marketing
(UK), 11/2/2005, preceding p1-1, 1/4p, 1c
147. Thinkbox studies TV engagement. Marketing (UK), 11/2/2005, p3-3,
1/9p, 1c
148. Editorial: The Marketing Campaign: The British General Election of 2005.
By: Dermody, Janine; Harris, Phil; Wring, Dominic. Journal of Marketing
Management, Nov2005, Vol. 21 Issue 9/10, p899-905, 7p
27
149. Labour, Political Marketing and the 2005 Election: A Campaign of Two Halves.
By: Savigny, Heather. Journal of Marketing Management, Nov2005, Vol. 21
Issue 9/10, p925-941, 17p
150. Appropriate Statistical Methodology For Testing The Efficiency Of Betting
Markets Involving Spread And Totals. By: Woodland, Bill M.; Woodland, Linda
M.. Journal of Economics & Finance, Fall2005, Vol. 29 Issue 3, p385-390, 6p
151. The State Of Research On Markets For Sports Betting And Suggested Future
Directions. By: Sauer, Raymond D.. Journal of Economics & Finance, Fall2005,
Vol. 29 Issue 3, p416-426, 11p
152. The Art of Underwriting. By: Green, Meg; Reed, Williard; Kane, Henry. Best's
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153. We can do better. By: Schultz, Don E.. International Journal of Market Research,
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155. Sports on the menu. By: Williams, Brenda. Marketing Magazine, 10/31/2005,
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156. Marketers: JUDY HU. By: Maddox, Kate. B to B, 10/24/2005, Vol. 90 Issue 13,
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157. Brands: MERRILL LYNCH. By: Krol, Carol. B to B, 10/24/2005, Vol. 90 Issue
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158. 'Alpha buyers' called key to reaching others. By: Halliday, Jean. Automotive
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159. Courting a loyal customer base. DSN Retailing Today, 10/24/2005, Vol. 44 Issue
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160. Purdue seeks help of agribusinesses. Indianapolis Business Journal, 10/24/2005,
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161. A word to the worldly-wise. By: Clegg, Alicia. Marketing Week (UK),
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162. Marketing crystal ball. By: Lloyd, Simon. BRW, 10/20/2005, Vol. 27 Issue 41,
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163. Inter American's Feliciano Stays One Step Ahead of Her Market. By: Muoz, S..
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164. If you market to the mind, you're aiming too high. By: McLellan, Drew. Des
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165. Nostalgia and the simple life. By: Ross, Warren. Medical Marketing & Media,
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166. Beware of COMMON GOVERNMENT CONTRACTING Pitfalls. By: Moser,
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167. Pairing Up. By: Evangelista, Elio. Pharmaceutical Executive, Oct2005, Vol. 25
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169. make A Critical Difference In The Success Of Your Campaign. By: McLendon,
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170. Global RFID Market to Top $7 Billion by 2008. Adhesives & Sealants Industry,
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172. The evolution of customer loyalty strategy. By: Duffy, Dannis L.. Journal of
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175. Nestl to introduce Aero hot chocolate. By: Clark, Nicola. Marketing (UK),
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179. Take steps to avoid misused research pitfall. By: Moser, Alan. Marketing News,
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182. Take steps to prevent problematic fieldwork. By: Siciliano, Tony. Marketing
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184. Economic stability leads to rise in agency pitches. By: Tylee, John. Campaign
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186. Atkin Joins Outsell as Vice President. By: Wakem, Maria. Wall Street &
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187. Determinants of Customer Benefits in Business-to-Business Markets: A Cross-
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188. Why Country of Origin Effects Vary in Consumers' Quality Evaluation: A
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193. Integration of customer relationship management: status quo and implications for
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195. Effective Executive Management in the Pharmaceutical Industry. By: Tran,
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199. Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A
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