STEPHANIE H.

LOVETT
720-290-1947 stephanielovett1@gmail.com www.linkedin.com/in/stephanielovett1 Denver, CO

CORE COMPENTENCIES

Digital Marketing Mobile Apps
Marketing Automation Analytics/Budget Management
New Product Launch Customer Lifecycle Management
CRM and Segmentation Creative/Content Development
Social Media & Public Relations Competitive Intelligence
Direct Marketing Mentoring & Staff Development

EXPERIENCE

PGi (Formerly ACT Conferencing) Feb 2012 Present
Global Marketing Director
Developed mobile app for quick access to pricing and competitive information for sales
team.
Developed Use Case library and mobile app based on Challenger Sales Methodology.
Responsible for development of a sales portal complete with CMS for content
management and custom email development for sales team.
Demand generation, digital marketing strategy, marketing ROI and Key Performance
Indicators while managing new logo revenue targets and marketing budget.
New website launch www.actconferencing.com
Launched full integration of marketing automation system and Salesforce for results based
marketing platform.
200% increase in new logo business within the first 6 months

ViaSat (Formerly WildBlue Communications) 2004-Dec. 2011
Director of Marketing and Product Management
Responsible for WildBlues overall brand strategy, product management, direct marketing, sales
support, wholesale channel support, public relations and CRM strategy. P&L responsibility,
forecasting and market research.

Acquired over 800,000 new customers in less than 7 years with capacity and distribution
limitations.
Deployed digital marketing strategies achieving cost per sale efficiencies of 50%.
Responsible for customer and revenue targets working with sales and marketing management
for 6 separate wholesale and retail distribution channels including DISH and DirecTV.
Developed WildBlue brand resulting in unaided awareness in rural markets second only to
Qwest.
Developed GIS and demographic segmentation strategy proprietary to WildBlue.
Developed customer portal with a partnership with Google to be the first ISP in the U.S. to
offer Google Apps as product ISP.
Applied, awarded and executed product offering for a $20M award from the U.S. Broadband
Recover Act. Over 40,000 new customer since inception in June 2011.
STEPHANIE H. LOVETT
720-273-4087 stephanielovett1@gmail.com www.linkedin.com/in/stephanielovett1 Denver, CO

AT&T Broadband 1997-2003
Director of Integrated Marketing Strategy
Launched cable modem service for TCI in 1997. Oversaw marketing, product strategy and
execution for all products, including residential video, voice and High Speed Internet.
Successfully launched TCI@Home product nationally with growth rate of 200% in 18 months
and 1M subscribers in 3 years.
Increased subscriber net gain month over month 80% in 2002.
Increased average revenue per subscriber by 10%.
Rolled-out loyalty programs including high speed Internet Save Desk, customer e-
newsletter and pending disconnect program, resulting in a decrease in annual churn of 10%
in the first year.
Developed and managed an $80M annual marketing budget.
Managed all digital marketing programs for 16 regional markets including creative
development, media placement and IT project management.
Developed TCIs first online real time customer acquisition provisioning system, resulting
in over 60% of sales transactions driven online and an annual savings of $23M.

STARZ! Trade Show Manager 1991-1997

HONORS

2010 AMA Gold for Market Research WildBlue Market Demand Research
2008 National Agri-Marketing Association (4) Best of NAMA Awards- Rural Lifestyle, Print
Advertising, Radio Campaign and Event Categories
2007 BMA Gold Key Award for Search Engine Marketing-Polygon Mapping: An Innovative
Approach to Local Search Marketing
2 time Silver MARK Award winner for AT&T Broadband Integrated Customer Acquisition (1999)
4 time Gold MARK Award winner for AT&T Broadband HSI acquisition campaigns (1998, 1999)
2 time Silver MARK Award winner for Encore Multiplex Trade Marketing (1997)
1995 Broadcast Design Association Award Encore Multiplex Trade Campaign


EDUCATION

BA, Communications, University of Colorado, Boulder, CO

Proficient in Salesforce, Hubspot, Exact Target, and Eloqua
Challenger Sales Methodology training
Proficient in MapInfo, GIS mapping software