KFC has a number of ambitious aims and objectives:

To increase its percentage share of the fast-food market.

To improve profit margins year-on-year to fund the growth of the company.
To return profit on investments to owners and franchisees.
The way that KFC reaches these targets is decided by the company's internal strategy and
objectives.

What are the aims of KFC?
If you've ever dined at a KFC restaurant, the immediate objectives of the Kentucky Fried
Chicken company should be pretty clear to you.

KFC attempts to provide a tasty, health-conscious, chicken-based product that customers will
enjoy and return to buy again.

In this context, providing quality food, a hygienic environment, and a positive and dynamic
customer experience is central to KFC's objectives.

In terms of their overall corporate strategy, KFC wants to increase the profitability of its outlets
to attract more investors and franchisees. The ultimate goal is to grow its business and withstand
pressure from other fast-food competitors, although these are goals set by most commercial
entities.
KFC has a number of ambitious aims and objectives:
To increase its percentage share of the fast-food market.
To improve profit margins year-on-year to fund the growth of the company.
To return profit on investments to owners and franchisees.
The way that KFC reaches these targets is decided by the company's internal strategy and
objectives.

What are the aims of KFC?
If you've ever dined at a KFC restaurant, the immediate objectives of the Kentucky Fried
Chicken company should be pretty clear to you.

KFC attempts to provide a tasty, health-conscious, chicken-based product that customers will
enjoy and return to buy again.

In this context, providing quality food, a hygienic environment, and a positive and dynamic
customer experience is central to KFC's objectives.

In terms of their overall corporate strategy, KFC wants to increase the profitability of its outlets
to attract more investors and franchisees. The ultimate goal is to grow its business and withstand
pressure from other fast-food competitors, although these are goals set by most commercial
entities.
ABOUT THE FOUNDATION
The Kentucky Fried Chicken Foundation, a 501(c)3 non-profit organization, believes in a world
where educational opportunities are available to everyone and where we never give up on
helping people achieve their dreams. Like the KFC Brand, the Foundation continues to be
inspired by Colonel Sanders legacy and his belief in the importance of giving back, hard work
and passion for a job well done.
Through our REACH Educational Grant Program

, established in 2013, and newly launched

REACH HIGH

High School Equivalency Program, the Foundation is making a difference

for hourly Team Members at KFC restaurants who are willing to work hard and improve
themselves through education. Through these programs and the external Colonels Scholars
program, the Foundation has awarded nearly $12 million in scholarships and educational grants
to hundreds of deserving students since 2006, helping them reach their otherwise unreachable
goals.