Marketing Interest Group (MiG)

Presents
Ad-O-Venture
Marketing Interest Group (MIG) is an endeavour by students of NITIE to promote students
interest in marketing. Since its inception in 2004, MIG has been striving hard towards its aim
To promote learning of Marketing from a practical and industry perspective. MiG
organizes Maha Mandi, one of the biggest events held at NITIE. It is one of its kind socio
marketing event where students engage in street selling of educational aids merchandise for a
day. Marksfete, the annual marketing fest of NITIE is also organised by MiG. We also
publish Market Rook, NITIEs annual marketing magazine.
Event Details:
In the modern era advertisements have proven to be the most effective and appealing methods
of brand promotion and awareness among the masses. The use of digital medium as a
platform for displaying advertisements has done wonders for companies as far as brand
promotion is concerned. The primary objective of advertisements is not to sell the
product/service but to make the potential customer base aware of its existence and its
uniqueness. But with changing times it becomes necessary for the companies to modify their
approaches they use in their advertisements to reach out to the masses.
Thousands of campaigns go live every year but only few stay in our mind. Ever wondered
what made those ads stay in our minds forever and how companies change their marketing
campaigns over years and more over why they do so?
Your task is to do a comparative analysis between the ads (any one of the following pairs)
and make a presentation of max 5 slides (excluding the cover slide).
1. Oh Yes Abhi Pepsi (https://www.youtube.com/watch?v=Tq7VBfNN0vY)
V/s
Yeh dil maange more Pepsi (https://www.youtube.com/watch?v=Y_kBbImdA98)



2. Mehendi Cadbury (https://www.youtube.com/watch?v=0KIqDAijbS8)
V/s
Mithaas jo banae dosti ko khaas Cadbury
(https://www.youtube.com/watch?v=R_K8JNDqwaQ)

3. Stay by my side Vodafone (https://www.youtube.com/watch?v=4s1uS1ZDPN4)
V/s
Zoo Zoo Vodafone (https://www.youtube.com/watch?v=0GFr_GSjYPI)

4. Go back to mountain Bisleri (https://www.youtube.com/watch?v=fN0eIk7pa4c)
V/s
Kiss to drink Bisleri (https://www.youtube.com/watch?v=ImcUsXaXkLs)

5. Dhak Dhak Hero Honda (https://www.youtube.com/watch?v=9pvLwVBb0Ao)
V/s
Hum mein hain Hero Hero Honda (https://www.youtube.com/watch?v=Yc0CVEuUvRs)
6. Indias most preferred Airline SpiceJet
(https://www.youtube.com/watch?v=SQzpjDUcEe0)
V/s
With All Our Heart SpiceJet (https://www.youtube.com/watch?v=eAd7W8dOTrg)
Team Size: Minimum 3 & Maximum - 5
Instructions:
1. The file names should be of the format MIG_<IE/MM/PM>_<Team Name>
2. Send in your submissions to nitie.mig@gmail.com with subject same as file name. Mark cc
to vp.nitie.ie@gmail.com
3. Presentations will be judged on your understanding of each ad, the basic difference
between the two, any suggestion (if any) to improvise it and needless to mention the quality
of presentation

Deadline: 10:00pm, 25/06/2014

ATB teams, may the most creative ones prevail.

For any queries drop a mail at nitie.mig@gmail.com or contact:
Gourav Chellani: +91-9833734739
Saurabh Dewan: +91-9619247342
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