MCQs on Ratio Analysis (Financial management-module-c)

1) In the Balance sheet of a firm,the debt equity ratio is 2:1.The amount of long term
sources is Rs.12 lac.What is the amount of tangible net orth of the firm!
a) Rs.12 lac. b) Rs.8 lac c) Rs." lac. d) Rs.2 lac.
2) #ebt $quity Ratio is %:1,the amount of total assets Rs.2& lac,current ratio is 1.':1
and oned funds Rs.% lac.What is the amount of current asset!
a) Rs.' lac b) Rs.% lac c) Rs.12 lac d)none of the abo(e.
%) Ban)s generally *refer #ebt $quity Ratio at :
a) 1:1 b) 1:% c)2:1 d) %:1
") If a com*any re(alues its assets,its netorth :
a) Will impo!e b) Will remain same c) Will be *ositi(ely affected d) +one of
the abo(e.
') If a com*any issues bonus shares the debt equity ratio ill
a) Remain unaffected b) Will be affected c) Will impo!e d) none of the abo(e.
,) -n asset is a
a) .ource of fund b) "se o# #und c) Inflo of funds d) none of the abo(e.
/) In the balance sheet amount of total assets is Rs.1& lac, current liabilities Rs.' lac
0 ca*ital 0 reser(es are Rs.2 lac .What is the debt equity ratio!
a)111 b) 1.':1 c)2:1 d)none o# t$e a%o!e.
2) The long term use is 12&3 of long term source.This indicates the unit has
a) current ratio 1.2:1 b) +egati(e T+W c)4o ca*itali5ation d)&egati!e &WC.

6) In last year the current ratio as %:1 and quic) ratio as 2:1.7resently current ratio
is %:1 but quic) ratio is 1:1.This indicates com*arably
a) high liquidity b) $ig$e stoc' c) loer stoc) d) lo liquidity
1&) -uthorised ca*ital of a com*any is Rs.' lac,"&3 of it is *aid u*.4oss incurred
during the year is Rs.'&,&&&.-ccumulated loss carried from last year is Rs.2
lac.The com*any has a Tangible +et Worth of
a) +il b) Rs.2.'& lac c) (-)Rs.()*))) d) Rs.1 lac.
11) The degree of sol(ency of to firms can be com*ared by measuring
a) +et orth b) Tangible +et Worth c) -sset co(erage ratio d) +ol!ency Ratio.
12) 7ro*erietory ratio is calculated by
a) Total assets8Total outside liability b) Total outside liability8Total tangible assets
c) 9i:ed assets84ong term source of fund d) ,opeietos-Funds./otal
/angi%le Assets.
1%) ;urrent ratio of a concern is 1,its net or)ing ca*ital ill be
a) 7ositi(e b) +egati(e c) &il d) +one of the abo(e
1") ;urrent ratio is ":1.+et Wor)ing ;a*ital is Rs.%&,&&&.9ind the amount of current
-ssets.
a) Rs.1&,&&& b) Rs.0)*))) c) Rs.2",&&& d) Rs.,,&&&
1') ;urrent ratio is 2:'.;urrent liability is Rs.%&&&&.The +et or)ing ca*ital is
a) Rs.12,&&& b) Rs."',&&& c) Rs.<=) "',&&& d) Rs.(-)18)))
1,) >uic) assets do not include
a) ?o(t.bond b) Boo) debts c) -d(ance for su**ly of ra materials d)
1n!entoies.
1/) The ideal quic) ratio is
a) 2:1 b) 1:1 c) ':1 d) +one of the abo(e
12) - (ery high current ratio indicates
a) @igh efficiency b) flabby in(entory c) *osition of more long term funds
d) % o c
16) 9inancial le(erage means
a) "se o# moe de%t capital to incease po#it b) @igh degree of sol(ency
c) 4o ban) finance d) +one of the abo(e
2&) The ca*ital gearing ratio is high for a com*any.It indicates a *osition of
a) 4o debts b) high *reference ca*ital c) high equity d) lo debt equity
ratio.
1. -s an obAecti(e, the ma:imi5ation of *rofits ignores <7oints: %)
the timing of cash flos
the time (alue of money conce*t
the ris)iness of cash flos.
-ll of the abo(e.
2. Which of the folloing is the best e:am*le of Bho should goods and ser(ices be
*roducedB! <7oints: 2)
the *roduction of a ne manufacturing facility
the *roduction of Aet aircraft for air force or for commercial airlines
use of additional full time or)ers (ersus the use of su**lementary *art=time
or)ers
none of the abo(e
2. Which of the folloing best describes BCar)et Dalue -ddedB! <7oints: 2)
The (alue added to the *roduct the firm *roduces abo(e and beyond the costs of
the in*uts.
The difference beteen the boo) (alue of equity and debt (ersus the mar)et (alue
of the firm.
The difference beteen the mar)et (alue of the firm and the amount of
contributed ca*ital.
+one of the abo(e accurately describe Car)et Dalue -dded.
0. Which of the folloing ill result in the firm ma:imi5ing its *rofits! <7oints: %)
7roduction of the quantity of out*ut hich ill ma:imi5e the firmEs re(enues
7roduction of the quantity of out*ut hich ill minimi5e the firmEs costs
7roduction of the quantity of out*ut hich equates re(enue generated from the
marginal unit or last unit ith the costs incurred for the marginal unit or the last unit
*roduced.
7roduction of the quantity hich results in the firm utili5ing all of its *roducti(e
ca*acity.
(. Transactions costs of a good or ser(ice being higher than internal *ro(ision: <7oints: %)
results in inefficiency if the firm *ro(ides the good or ser(ice itself
results in the firm *ro(iding the good or ser(ice for itself.
acts as an incenti(e for the firm to see) out an e:ternal su**lier.
results in the firm a(oiding this good or ser(ice.
3. -n increase in su**ly: <7oints: %)
ill cause the su**ly cur(e to shift to the left.
could be caused by a decrease in the *rice of a necessary factor of *roduction.
means sellers ill *roduce less at any *rice.
ill cause the quantity demanded to fall.
4. Which of the folloing ould indicate that pice is tempoaily a%o!e its ma'et
e5uili%ium! <7oints: %)
there are a number of *roducers ho are left ith unanted in(entories
there are a number of customers ho must be *laced on aiting list for the
*roduct
firms decide to lea(e the mar)et
all of the abo(e
8. The guiding function of *rice is <7oints: %)
the mo(ement of *rice to clear the mar)et of any shortage or sur*lus
the use of *rice as a signal to guide go(ernment on the use of mar)et subsidies
a long run function resulting in the mo(ement of resources into and out of
mar)ets
the mo(ement of *rice as a result of changes in the demand for a *roduct
6. To *oints are gi(en on a linear demand cur(e: - <>F''&&, 7 F &) and B<> F &, 7
F11&). The demand cur(e is gi(en by <7oints: %)
> F ''& = '&7
> F "'&& = '&&7
> F ''&& = '&&7
> F '&& = 1&&7
none of the abo(e
1). ;om*ared to last year, more tele(ision sets are being bought hile the selling *rice
has fallen. This could ha(e caused by: <7oints: %)
an e:ce*tion to the la of demand.
an increase in su**ly.
an increase in demand.
a decrease in su**ly.
11. Which of the folloing is not a factor hich ill shift the demand cur(e for some
*roduct! <7oints: %)
-n increase in the *rice of a substitute good
-n increase in the *rice of the good itself.
-n increase in consumer income.
-n e:*ectation of a future *rice decline
12. If e obser(e the *rice of a good or ser(ice rising, then this could ha(e been caused
by: <7oints: %)
an increase in demand.
an increase in su**ly.
a tem*orary sur*lus.
a small increase in demand accom*anied ith a huge increase in su**ly.
12. -nnual #emand and .u**ly for a com*uter com*any is gi(en by:
>d F '&&& G.'I G.2- =1&&7
>s F ='&&& G 1&&7
> is the quantity *er year, 7 is *rice, I is income and - is ad(ertising e:*enditure.
?i(en that - F H1&,&&& and I F H2',&&& hat is the equilibrium *rice and quantity!
<7oints: ")
> F /,2'&, 7 F H122.'&
> F 16'&&, 7 F H1&&
> F '&&&, 7 FH1%'
im*ossible to find
10. ;om*lete the statement: If the *rice elasticity of demand is &.,&, a 2&3 increase in
*rice ill decrease the quantity demanded by IIII 3. <7oints: %)
,
1&
12
none of the abo(e
1(. If an increase in the *rice of accordions does not change total re(enue from accordion
sales, e infer that the *rice elasticity of demand for accordions is IIIIIIIIIIII .
<7oints: %)
highly elastic
highly inelastic
unitary elastic
not determinable
13. Jou ha(e learnt that the conce*t of elasticity is more general than Aust *rice elasticity
of demand. ?o(ernment economists sometimes tal) of income ta7 ate elasticity o#
demand for consumer goods. They mean: <7oints: %)
the *ercentage change in dis*osable <after=ta:) income due to the change in the
ta: rate.
the *ercentage change in quantity demanded due to *ercentage change in ta: rate
the *ercentage change in ta: rate
the total demand change due to the ta: rate change
14. - technological im*ro(ement loers the cost of *roducing corn. -s a result, the *rice
of a *ound of corn IIIIIIIII and the quantity of cornIIIIIIIIIIIIII.
<7oints: %)
rises , increases
rises, decreases
falls, increases
falls, decreases
18. .u**ose a com*any uses the folloing regression equation to *redict the groth of
sales o(ertime: J F 2." G %."t here t F time. What is the forecast for sales in year '!
<7oints: ")
22.&
22.2
16."
2%.'
2".&
16. If somebody says BR=square of my regression equation is (ery highB, hat could it
*ossibly mean! <7oints: %)
the (alue of R=square is close to 1&&
means t=(alues are greater than 2
a high *ro*ortion of the (ariation in the de*endent (ariable can be accounted for
by the (ariation in the inde*endent (ariables
the regression equation is not a good fit to the data a(ailable
res*onses 2, % and " are correct
2). "+8 /98 1&F:RMA/1:& ;8<:W F:R Q"8+/1:&+ 2)* 21
In order to determine hether or not the sales (olume of a com*any <J in millions of
dollars) is related to ad(ertising e:*enditures <K1 in millions of dollars) and the number
of sales*eo*le <K2), data ere gathered for 1& years. 7art of the regression results is
shon belo.
7redictor ;oefficient .tandard error
;onstant /.&1/" 1.26/2
K
1
2.,2%% 2.%6,2
K
2
&.&2'2 &.12"'
-nalysis of Dariance
.ource of Dariation #egrees of 9reedom .um of .quares Cean .quare 9
Regression %21.11
$rror ,%.%6
Lse the abo(e results and rite the regression equation that can be used to *redict sales.
<7oints: %)
J F /.&1/" G 2.,2%%K1G &.&2'2K2
J F 2.,2%% G /.&1/"K1G &.&2'2K2
J F /.&1/" G &.&2'2K1G 2.,2%%K2
J F &.&2'2 G 2.,2%%K1G /.&1/"K2
+one of the abo(e.
21. Lsing t$e ule o# 2, test to see if the coefficient of K1 is significantly different from
5ero. <7oints: %)
t F %.'6 1not significant
t F 2.%,'1 significant
t F %.'61not significant
t F %.'6 M 1 significant
+ot enough information.
22. Which of the folloing re*resents a situation in hich a mo(ing a(erage forecast may
be the most a**ro*riate! <7oints: %)
There is a substantial amount of time to *roduce the forecast.
9luctuations in the trend ha(e seasonal or cyclical com*onents
There is no *ronounced trend.
+one of the abo(e re*resent a situation in hich a mo(ing a(erage forecast
ould be a**ro*riate.
22. Which of the folloing statements is . ae true! <7oints: %)
.moothing techniques are most a**licable hen time is short and funds for
forecasting are relati(ely scarce.
.moothing forecasts may be ina**ro*riate if the (ariable to be forecast is *rone
to frequent changes of direction.
e:*onential smoothing forcast ill be ina**ro*riate if the firm requires multi*le
*eriod forecasts into the future.
all of the abo(e
20. ;hange in consumer *rice inde: for ser(ices, a(erage duration of unem*loyment are
all e:am*les of <7oints: %)
leading indicators
coincident indicators
lagging indicators
none of the abo(e
2(. The forecasting method that in(ol(es using an a(erage of *ast obser(ation to *redict
the future <if the forecaster feels that the future is a reflection of some a(erage of *ast
results) is the <7oints: ")
forcasting ith smoothing techniques
econometric forecasting method
least square method
both 1and %
both 1 and 2
23. ?i(en the demand function > F 2' = %.'7 G 2I < 7 F *rice and I F dis*osable income),
the income elasticity of demand hen 7 F 1& and I F 1& is: <7oints: ")
%.'
1.1"
2.1
.'
none of the abo(e
24. DalentineNs #ay is the best day of the year for selling roses at Ri(er Road 9lorist.
#o5ens of roses sold on DalentineNs #ay o(er si: years are as follos:
Jear #o5en
166, 1&"
166/ 1&6
1662 1&1
1666 11"
2&&& 1&"
2&&1 1&&
What is the Cean .quared $rror for years 1666 = 2&&1 using % year mo(ing a(erage!
<7oints: ")
,.&&
,.''
/.26
6.%%
+one of the abo(e
28. The folloing are actual sales for the *eriods gi(en:
,eiod +ales
1 /'&
2 22&
% ,&&
" 2'&
' 6&&
,
If the e:*onential smoothing forcasting is used and the smoothing factor is .,, hat ill
be the forecast for *eriod ,!
<7oints: ')
/,1
,/2
2'2
/62
26. Which of the folloing is a leading economic indicator! <7oints: %)
-(erage hours in manufacturing
Coney su**ly C2
.toc) *rices, '&& common stoc)s
all of the abo(e
2). ;harting obser(ations on a semi=log gra*h ill hel* the analyst to ascertain hether

<7oints: %)
*ercentage changes from *eriod to *eriod are constant
*ercentage changes from *eriod to *eriod are declining
none of the abo(e
both 1 and 2 are true
21. The use of a dummy (ariable in regression analysis <7oints: %)
indicates that a researchers does not really )no hat to include in the equation
indicates that an inde*endent (ariable is qualitati(e in nature li)e ar,
earthqua)e, se:, race and cannot be easily quantified.
indicates that insufficient data is a(ailable for the analysis.
none of the abo(e
22. 9or a regression equation > F 1&& = 1&K1 G 2'K2, hich of the folloing statements
is true! <7oints: %)
When K1 decreases by 1 unit, > decreases by 1& units
When K1 increases by 1& unit, > decreases by 1 unit
When K1 increases by 1 unit, > decreases by 1& unit
none of the abo(e
1. -s a mar)et researcher for a cable tele(ision com*any see)ing to determine the
number of multi=delling buildings in a selected neighborhood, your
best chance of acquiring this information quic)ly ould be
a. census information a(ailable on the Internet.
b. the local Better Business Bureau.
c. inter(ies ith neighborhood leaders.
d. the local ;hamber of ;ommerce.
e. an aerial sur(ey of surrounding neighborhoods.
2. $(eryday lo *ricing is a strategy de(oted to continuous lo *rices as
o**osed to
a. seasonal changes in *rices based on current demand.
b. *urely cost=based *rices that (ary as the manufacturerNs costs (ary.
c. relying on short=term *rice=cutting tactics such as cents=off cou*ons,
rebates, and s*ecial sales.
d. *rices that are set daily, ee)ly, or monthly in reaction to
com*etitorsN actions.
e. *rices based on hat the firm feels the mar)et ill bear.
%. In order to im*lement customer relations management, there must be
a. a to*=don commitment *ermeating e(ery as*ect of a firmNs business.
b. a certain minimum si5e for the firm == tiny firms Aust canNt do it.
c. the recognition that indi(idual firms can do this by themsel(es
ithout regard to their relationshi*s ith other firms or their
customers.
d. certain limits to a firmNs o*erational si5e == a com*any ith far=flung
o*erations is not in a *osition to a**ly this technique.
e. the *recedent of some other firm in the industry ha(ing done so.
". Which of the folloing statements is correct!
a. Car)eting is the term used to refer only to the sales function ithin
a firm.
b. Car)eting managers usually donNt get in(ol(ed in *roduction or
distribution decisions.
c. Car)eting is an acti(ity that considers only the needs of the
organi5ation, not the needs of society as a hole.
d. Car)eting is the *rocess of *lanning and e:ecuting the conce*tion,
*ricing, *romotion, and distribution of ideas, goods, ser(ices,
organi5ations, and e(ents to create and maintain relationshi*s that
ill satisfy indi(idual and organi5ational obAecti(es.
e. Car)eting is the term used to refer only to the ad(ertising function
ithin a firm.
'. In recognition of the im*ortance of the social=cultural en(ironment in
mar)eting decision ma)ing, many firms ha(e created a ne *osition tostudy the social
en(ironmentNs effect on their organi5ation. The title of this
*osition is ty*ically
a. manager of *ublic *olicy research.
b. go(ernment effects officer.
c. intellectual *ro*erty manager.
d. director of norms and standards.
e. chief information officer.
,. Because *ersonal selling is ta)ing on a more *rominent role in the cor*orate
mar)eting mi:, selling today
a. requires feer and less intensi(e communication s)ills than
*re(iously.
b. in(ol(es more use of communications and com*uter technologies.
c. has become a less attracti(e career for college graduates.
d. offers feer Aob *ros*ects for those ho ish to enter the *rofession.
e. *laces greater focus on short=term *ersuasion, ith less em*hasis on
consultation and *roblem sol(ing.
/. This retailing format, a(eraging %&&,&&& square feet in si5e, see)s to offer a
combination of sho**ing, entertainment, and restaurants in an attracti(e
en(ironment *reser(ing the intimacy of neighborhood retailing.
a. .uch a sho**ing center is )non as a *oer center.
b. - facility of this magnitude is called a national mall.
c. This ty*e of facility is )non as a lifestyle center.
d. Cost such centers are no )non as dontons.
e. This describes the earliest ty*e of *lanned sho**ing center, the linear stri*.
2. When brands are difficult to categori5e or e(aluate and significant effort is required to
analy5e *urchase alternati(es, the ty*e of consumer *roblem
sol(ing that ty*ically results is
a. research analysis.
b. e:tensi(e analysis buying.
c. limited *roblem sol(ing.
d. e:tended *roblem sol(ing.
e. e(aluati(e *roblem sol(ing.
6. Which of the folloing statements is most true about L... Internet users!
a. -frican -mericans are three times more li)ely to be Internet users
than -mericans of -sian or 7acific Island origin.
b. 7eo*le in -las)a, +e @am*shire, and ;olorado are among the least
li)ely to use the Internet.
c. 4o income rural dellers account for less than three *ercent of
Internet users.
d. ;aucasian -mericans ty*ically use the Internet only at or).
e. The median age of Internet users is e:*ected to decline in the future.
1&.The idea that a large *ercent of a *roductNs sales re(enues come from a
relati(ely small, loyal grou* of its *urchasers is the
a. true blue syndrome.
b. cohort effect.
c. 2&82& *rinci*le.
d. *urchase aggregation basis.
e. traditional belie(ers effect.
11.- *roduct hich has achie(ed the status of brand insistence
a. mo(es from the un)non to the )non category, increasing its
*robability of *urchase.
b. has the ad(antage of being *referred to other *roducts, but only if it
is a(ailable.
c. must be *rice com*etiti(e if it is to )ee* its status.
d. must ha(e a distincti(e Bidentity characterB li)e the 7illsbury
#oughboy.
e. has achie(ed a mono*oly *osition ith its consumers.
12.When mar)eting *artners share the cost of a *romotional cam*aign that
meets their mutual needs, the general term for the acti(ity is
a. mutual su**ort.
b. cross *romotion.
c. s*ending *ush money.
d. trading *romotion.
e. *artnershi* ad(ertising.
1%.Tele(ision ad(ertising that suggests that consumers ta)e a *roacti(e role in
family health care by requesting that their *hysicians *rescribe s*ecific
medications they see ad(ertised raises issues of ethics in
a. *roduct strategy.
b. *rice strategy.
c. *ac)aging strategy.
d. distribution strategy.
e. *romotion strategy.
1".-ll of the folloing statements about the 9T-- are correct e:ce*t
a. the +-9T- nations ould become members of the 9T--.
b. the 9T-- ould be the largest free trade 5one in the orld.
c. the 9T-- ould include nations from +orth, ;entral, and .outh
-merica.
d. the 9T-- ould include nations from +orth and .outh -merica and
southeast -sia.
e. the 2&&" free trade agreement beteen the L... and ;hile as a ste*
toard a com*rehensi(e 9T--.
1'.- com*anyNs buying center encom*asses
a. a grou* of *eo*le formally assigned to *artici*ate in the buying
*rocess.
b. formally designated gate)ee*ers, deciders, and buyers.
c. e(eryone ho is in(ol(ed in any as*ect of its buying action.
d. a designated buying team that o(ersees the entire *rocess of
*rocurement.
e. the *urchasing tas) force that *rofessionally buys hard goods and
tooling.
1,..horoom retailers are able to offer lo *rices as a result of
a. larger *hysical location.
b. ine:*ensi(e arehouse s*ace, reduced sho*lifting losses, and long=
li(ed *roducts.
c. high (olume of *erishable items.
d. quic) *urchase *rocess because of a large number of ser(ice
re*resentati(es.
e. offering a (ery small number of high (olume items.
1/.-ll of the folloing statements concerning Internet retailers are correct
e:ce*t:
a. Internet retailers ha(e been one of the most uniformly successful
classes of businesses on the Internet.
b. Retailers that combine an online o*eration ith a *hysical storeo*eration ha(e
generally been more successful than *urely Internet
retailers.
c. Internet retailers ha(e suffered significantly from the dot.com bust,
ith many failing.
d. Internet retailers usually maintain little or no in(entory, ordering
directly from (endors to fill orders they recei(e (ia their Web sites.
e. Retailers of tangible goods are *lentiful on the Internet, but retailers
of ser(ices are none:istent.
12.The ga* beteen hat customers e:*ect and hat they recei(e hen
dealing ith a firm is
a. related to the *rice they *aid for something, not its quality.
b. alays *ositi(e because the higher of the to (alues is counted first.
c. im*ossible to measure because itNs subAecti(e, not obAecti(e.
d. one measure of their satisfaction ith a firm and its *roducts.
e. one of the traditional methods of testing ne *roducts.
16.In .WOT analysis, a B(ulnerabilityB occurs hen
a. internal organi5ational ea)nesses *re(ent ta)ing ad(antage of an
o**ortunity.
b. en(ironmental threats attac) organi5ational ea)nesses.
c. organi5ational strengths gras* o**ortunities.
d. en(ironmental threats are *osed to organi5ational strengths.
e. organi5ational strengths *re(ent im*ro(ing en(ironmental
ea)nesses.
2&.In an integrated mar)eting communications *rogram, hich of the
folloing is not one of the ays in hich a customer may ha(e contact ith
the organi5ation!
a. direct mail
b. *ersonal letters from com*etitors
c. *ersonal selling
d. Internet messages
e. media ad(ertising
21.Which of the folloing statements about the international as*ects of
distribution strategy is true!
a. Trans*ortation systems and arehousing facilities may be
una(ailable or of *oor quality in a gi(en foreign mar)et.
b. .it5erlandNs train system, the Dol)sbahn, is of es*ecially *oor
quality.
c. Because of different cultural a**roaches to business, international mar)eters should
a(oid local distributors.
d. $uro*eans ha(e ne(er res*onded to direct=by=tele(ision sales efforts.
e. #istribution in a foreign country is best handled by go(ernment
agencies rather than left to the discretion of an indi(idual firm.
22.Of the folloing, hich of the folloing ould most li)ely be the factor ha(ing the
greatest influence on the decision to buy a homogeneous
sho**ing *roduct!
a. the *roductNs style
b. the storeNs name and re*utation
c. the brand name of the *roduct
d. the *rice and *ercei(ed (alue of the *roduct
e. uniqueness of the *roduct
2%.#emand is said to be inelastic hen
a. the demand cur(e and the su**ly cur(e do not cross.
b. total cost and total re(enue are equal at all le(els of demand.
c. the calculated elasticity of demand is less than 1.
d. the calculated elasticity of demand is greater than 1.
e. the calculated elasticity of demand is equal to 1.
2".7rofit ma:imi5ation is
a. a (olume *ricing obAecti(e.
b. not a *ricing obAecti(e.
c. determined by the *oint at hich the marginal re(enue cur(e
intersects the marginal cost cur(e.
d. achie(ed by most firms in the mar)et*lace.
e. the addition to total costs balanced by the increase in total quantity
sold.
2'.$:am*les of *roducts ha(ing target mar)ets differentiated by age grou* are
a. headache and cold remedies.
b. nostalgic *roducts and retro toys li)e .oc) Con)ey.
c. coo)ies, candies, and ba)ing goods.
d. automoti(e motor oil and gasoline.
e. tissue, *a*er toels, and *lastic utensils.
-ttachments to further e:*lain the question:<this is not the anser)
B-'%&.t:t
7re(ie of question attachments
B-'%&.t:t
1. -s a mar)et researcher for a cable tele(ision com*any see)ing to determinethe number
of multi=delling buildings in a selected neighborhood, your
best chance of acquiring this information quic)ly ould be
a. census information a(ailable on the Internet.
b. the local Better Business Bureau.
c. inter(ies ith neighborhood leaders.
d. the local ;hamber of ;ommerce.
e. an aerial sur(ey of surrounding neighborhoods.
2. $(eryday lo *ricing is a strategy de(oted to continuous lo *rices as
o**osed to
a. seasonal changes in *rices based on current demand.
b. *urely cost=based *rices that (ary as the manufacturerNs costs (ary.
c. relying on short=term *rice=cutting tactics such as cents=off cou*ons,
rebates, and s*ecial sales.
d. *rices that are set daily, ee)ly, or monthly in reaction to
com*etitorsN actions.
e. *rices based on hat the firm feels the mar)et ill bear.
%. In order to im*lement customer relations management, there must be
a. a to*=don commitment *ermeating e(ery as*ect of a firmNs business.
b. a certain minimum si5e for the firm == tiny firms Aust canNt do it.
c. the recognition that indi(idual firms can do this by themsel(es
ithout regard to their relationshi*s ith other firms or their
customers.
d. certain limits to a firmNs o*erational si5e == a com*any ith far=flung
o*erations is not in a *osition to a**ly this technique.
e. the *recedent of some other firm in the industry ha(ing done so.
". Which of the folloing statements is correct!
a. Car)eting is the term used to refer only to the sales function ithin
a firm.
b. Car)eting managers usually don!t get in(ol(ed in *roduction or
distribution decisions.
c. Car)eting is an acti(ity that considers only the needs of the
organi5ation, not the needs of society as a hole.
d. Car)eting is the *rocess of *lanning and e:ecuting the conce*tion,
*ricing, *romotion, and distribution of ideas, goods, ser(ices,
organi5ations, and e(ents to create and maintain relationshi*s that
ill satisfy indi(idual and organi5ational obAecti(es.
e. Car)eting is the term used to refer only to the ad(ertising function
ithin a firm.
'. In recognition of the im*ortance of the social=cultural en(ironment in
mar)eting decision ma)ing, many firms ha(e created a ne *osition tostudy the social
en(ironmentNs effect on their organi5ation. The title of this
*osition is ty*ically
a. manager of *ublic *olicy research.
b. go(ernment effects officer.
c. intellectual *ro*erty manager.
d. director of norms and standards.
e. chief information officer.
,. Because *ersonal selling is ta)ing on a more *rominent role in the cor*orate
mar)eting mi:, selling today
a. requires feer and less intensi(e communication s)ills than
*re(iously.
b. in(ol(es more use of communications and com*uter technologies.
c. has become a less attracti(e career for college graduates.
d. offers feer Aob *ros*ects for those ho ish to enter the *rofession.
e. *laces greater focus on short=term *ersuasion, ith less em*hasis on
consultation and *roblem sol(ing.
/. This retailing format, a(eraging %&&,&&& square feet in si5e, see)s to offer a
combination of sho**ing, entertainment, and restaurants in an attracti(e
en(ironment *reser(ing the intimacy of neighborhood retailing.
a. .uch a sho**ing center is )non as a *oer center.
b. - facility of this magnitude is called a national mall.
c. This ty*e of facility is )non as a lifestyle center.
d. Cost such centers are no )non as dontons.
e. This describes the earliest ty*e of *lanned sho**ing center, thelinear stri*.
2. When brands are difficult to categori5e or e(aluate and significant effort isrequired to
analy5e *urchase alternati(es, the ty*e of consumer *roblem
sol(ing that ty*ically results is
a. research analysis.
b. e:tensi(e analysis buying.
c. limited *roblem sol(ing.
d. e:tended *roblem sol(ing.
e. e(aluati(e *roblem sol(ing.
6. Which of the folloing statements is most true about L... Internet users!
a. -frican -mericans are three times more li)ely to be Internet users
than -mericans of -sian or 7acific Island origin.
b. 7eo*le in -las)a, +e @am*shire, and ;olorado are among the least
li)ely to use the Internet.
c. 4o income rural dellers account for less than three *ercent of
Internet users.
d. ;aucasian -mericans ty*ically use the Internet only at or).
e. The median age of Internet users is e:*ected to decline in the future.
1&.The idea that a large *ercent of a *roductNs sales re(enues come from a
relati(ely small, loyal grou* of its *urchasers is the
a. true blue syndrome.
b. cohort effect.
c. 2&82& *rinci*le.
d. *urchase aggregation basis.
e. traditional belie(ers effect.
11.- *roduct hich has achie(ed the status of brand insistence
a. mo(es from the un)non to the )non category, increasing its
*robability of *urchase.
b. has the ad(antage of being *referred to other *roducts, but only if it
is a(ailable.
c. must be *rice com*etiti(e if it is to )ee* its status.
d. must ha(e a distincti(e Bidentity characterB li)e the 7illsbury
#oughboy.
e. has achie(ed a mono*oly *osition ith its consumers.
12.When mar)eting *artners share the cost of a *romotional cam*aign that
meets their mutual needs, the general term for the acti(ity is
a. mutual su**ort.
b. cross *romotion.
c. s*ending *ush money.
d. trading *romotion.
e. *artnershi* ad(ertising.
1%.Tele(ision ad(ertising that suggests that consumers ta)e a *roacti(e role in
family health care by requesting that their *hysicians *rescribe s*ecific
medications they see ad(ertised raises issues of ethics in
a. *roduct strategy.
b. *rice strategy.
c. *ac)aging strategy.
d. distribution strategy.
e. *romotion strategy.
1".-ll of the folloing statements about the 9T-- are correct e:ce*t
a. the +-9T- nations ould become members of the 9T--.
b. the 9T-- ould be the largest free trade 5one in the orld.
c. the 9T-- ould include nations from +orth, ;entral, and .outh
-merica.
d. the 9T-- ould include nations from +orth and .outh -merica and
southeast -sia.
e. the 2&&" free trade agreement beteen the L... and ;hile as a ste*
toard a com*rehensi(e 9T--.
1'.- com*anyNs buying center encom*asses
a. a grou* of *eo*le formally assigned to *artici*ate in the buying
*rocess.
b. formally designated gate)ee*ers, deciders, and buyers.
c. e(eryone ho is in(ol(ed in any as*ect of its buying action.
d. a designated buying team that o(ersees the entire *rocess of
*rocurement.
e. the *urchasing tas) force that *rofessionally buys hard goods and
tooling.
1,..horoom retailers are able to offer lo *rices as a result of
a. larger *hysical location.
b. ine:*ensi(e arehouse s*ace, reduced sho*lifting losses, and long=
li(ed *roducts.
c. high (olume of *erishable items.
d. quic) *urchase *rocess because of a large number of ser(ice
re*resentati(es.
e. offering a (ery small number of high (olume items.
1/.-ll of the folloing statements concerning Internet retailers are correct
e:ce*t:
a. Internet retailers ha(e been one of the most uniformly successful
classes of businesses on the Internet.
b. Retailers that combine an online o*eration ith a *hysical storeo*eration ha(e
generally been more successful than *urely Internet
retailers.
c. Internet retailers ha(e suffered significantly from the dot.com bust,
ith many failing.
d. Internet retailers usually maintain little or no in(entory, ordering
directly from (endors to fill orders they recei(e (ia their Web sites.
e. Retailers of tangible goods are *lentiful on the Internet, but retailers
of ser(ices are none:istent.
12.The ga* beteen hat customers e:*ect and hat they recei(e hen
dealing ith a firm is
a. related to the *rice they *aid for something, not its quality.
b. alays *ositi(e because the higher of the to (alues is counted first.
c. im*ossible to measure because itNs subAecti(e, not obAecti(e.
d. one measure of their satisfaction ith a firm and its *roducts.
e. one of the traditional methods of testing ne *roducts.
16.In .WOT analysis, a B(ulnerabilityB occurs hen
a. internal organi5ational ea)nesses *re(ent ta)ing ad(antage of an
o**ortunity.
b. en(ironmental threats attac) organi5ational ea)nesses.
c. organi5ational strengths gras* o**ortunities.
d. en(ironmental threats are *osed to organi5ational strengths.
e. organi5ational strengths *re(ent im*ro(ing en(ironmental
ea)nesses.
2&.In an integrated mar)eting communications *rogram, hich of the
folloing is not one of the ays in hich a customer may ha(e contact ith
the organi5ation!
a. direct mail
b. *ersonal letters from com*etitors
c. *ersonal selling
d. Internet messages
e. media ad(ertising
21.Which of the folloing statements about the international as*ects of
distribution strategy is true!
a. Trans*ortation systems and arehousing facilities may be
una(ailable or of *oor quality in a gi(en foreign mar)et.
b. .it5erlandNs train system, the Dol)sbahn, is of es*ecially *oor
quality.
c. Because of different cultural a**roaches to business, internationalmar)eters should
a(oid local distributors.
d. $uro*eans ha(e ne(er res*onded to direct=by=tele(ision sales efforts.
e. #istribution in a foreign country is best handled by go(ernment
agencies rather than left to the discretion of an indi(idual firm.
22.Of the folloing, hich of the folloing ould most li)ely be the factorha(ing the
greatest influence on the decision to buy a homogeneous
sho**ing *roduct!
a. the *roductNs style
b. the storeNs name and re*utation
c. the brand name of the *roduct
d. the *rice and *ercei(ed (alue of the *roduct
e. uniqueness of the *roduct
2%.#emand is said to be inelastic hen
a. the demand cur(e and the su**ly cur(e do not cross.
b. total cost and total re(enue are equal at all le(els of demand.
c. the calculated elasticity of demand is less than 1.
d. the calculated elasticity of demand is greater than 1.
e. the calculated elasticity of demand is equal to 1.
2".7rofit ma:imi5ation is
a. a (olume *ricing obAecti(e.
b. not a *ricing obAecti(e.
c. determined by the *oint at hich the marginal re(enue cur(e
intersects the marginal cost cur(e.
d. achie(ed by most firms in the mar)et*lace.
e. the addition to total costs balanced by the increase in total quantity
sold.
2'.$:am*les of *roducts ha(ing target mar)ets differentiated by age grou* are
a. headache and cold remedies.
b. nostalgic *roducts and retro toys li)e .oc) Con)ey.
c. coo)ies, candies, and ba)ing goods.
d. automoti(e motor oil and gasoline.
e. tissue, *a*er toels, and *lastic utensils.

salespeople
account development reps
sales consultants
district managers
all of the above
Of the following, which is the least creative sales position?


account executive

order taker

order getter

account development rep

agent
order getter
account executive
account development rep
agent
order taker
________ involves two-way, personal communication
between salespeople and individual customerswhether
face-to-face, by telephone, through video or Web
conferences, or by other means


Personal selling

Advertising

Integrated marketing communication

Persuasive selling

Direct marketing
Advertising
Direct marketing
Integrated marketing communication
Personal selling
Persuasive selling
What is the role of a chief revenue, or chief customer,
officer?


to oversee sales

to represent the company to customers

to oversee both marketing and sales

to represent customers to the company

to oversee marketing
to oversee both marketing and sales
to represent the company to customers
to represent customers to the company
to oversee marketing
to oversee sales
Of the three typical types of sales force structures, which
one is often supported by many levels of sales management
positions in specific geographical areas?


complex systems

territorial

product

customer

A and B
complex systems
territorial
product
customer
A and B
Which of the following is not a disadvantage of a product
sales force structure?


salespeople spending time to see the same customer's purchasing
agents

increased customer delivery time

overlapping use of resources with big customers

extra selling costs involved with multiple sales visits from separate
divisions

B and C
salespeople spending time to see the same customer's purchasing
agents
increased customer delivery time
overlapping use of resources with big customers
extra selling costs involved with multiple sales visits from separate
divisions
B and C
Members of a company's ________ travel to call on
customers in the field


outside sales force

customer sales force

product sales force

inside sales force

complex sales force
customer sales force
outside sales force
inside sales force
product sales force
complex sales force
Which activity is not typical for a sales assistant?


follow up on deliveries

complete administrative tasks

call ahead and confirm appointments

provide technical support

answer customers' uestions
answer customers' uestions
provide technical support
complete administrative tasks
call ahead and confirm appointments
follow up on deliveries
!n many cases today, a ma"or reason to adopt team selling
stems from changes in ________


competition

customers' buying organi!ations

rising costs

fewer skilled salespeople

technological capabilities
customers' buying organi!ations
technological capabilities
fewer skilled salespeople
competition
rising costs
#ll of the following are problems associated with the poor
selection of salespeople e$cept which one?


disrupted customer relationships

lower sales

less productivity

less office support

costly turnover
disrupted customer relationships
lower sales
costly turnover
less office support
less productivity
%ales applicants are typically not tested for ________


sales aptitude

accounting skills

personality traits

analytical skills

organi!ational skills
sales aptitude
analytical skills
organi!ational skills
accounting skills
personality traits
# salesperson's compensation plan is typically made up of
several elementsa fi$ed amount, ________, e$penses, and
fringe benefits


nonmonetary rewards

bonuses

retirement

a variable amount

recognition
bonuses
recognition
a variable amount
nonmonetary rewards
retirement
Which sales management tool shows a salesperson which
customers and prospects to see during the ne$t &' months
and in which months, as well as which activities to carry
out?


positive incentives plan

sales uota plan

sales force automation systems

time"and"duty analysis

annual call plan
sales force automation systems
positive incentives plan
time"and"duty analysis
sales uota plan
annual call plan
Which of the following is an advantage created by the use
of a sales force automation system?


#he cost of training the sales force is less expensive$

%alespeople can more effectively and efficiently schedule sales calls
and make presentations$

%alespeople can develop a stronger organi!ational climate$

#here is less need for an inside sales force$

#he sales force is more motivated to acuire new customers$
#he sales force is more motivated to acuire new customers$
%alespeople can develop a stronger organi!ational climate$
%alespeople can more effectively and efficiently schedule sales calls
and make presentations$
#he cost of training the sales force is less expensive$
#here is less need for an inside sales force$
(our sales force is able to easily assess their opportunities
within the firm )his feeling describes your firm's
________


technical support

prospecting

organi!ational climate

sales structure

workload approach
technical support
organi!ational climate
sales structure
workload approach
prospecting
Management sets standards that state the amount each
salesperson should sell and how sales should be divided
among the company's products with ________


sales goals

sales uotas

sales incentives

sales contests

company uotas
sales incentives
sales goals
company uotas
sales contests
sales uotas
Which of the following is an e$ample of a positive incentive
that management might use to motivate the sales force?


weekly call plans

return on sales investment

expense reports

organi!ational climate

sales meetings
expense reports
organi!ational climate
return on sales investment
sales meetings
weekly call plans
# ________ is a salesperson's write-up of his or her
completed sales activity


sales uota

time"and"duty analysis

call plan

call report

sales report
sales uota
time"and"duty analysis
sales report
call report
call plan
)he first step in the selling process is ________


demonstration

preapproach

prospecting

presentation

approach
prospecting
preapproach
presentation
demonstration
approach
)he step that follows preapproach in the selling process is
________


approach

ualifying

demonstration

presentation

handling ob&ections
ualifying
approach
handling ob&ections
presentation
demonstration
Which of the following is the least relevant characteristic
that a salesperson should consider when *ualifying a
prospect?


volume of business

location

financial ability

longevity in the market

special needs
special needs
volume of business
financial ability
longevity in the market
location
Which type of salesperson fits best with today's
relationship mar+eting focus and solutions approach?


problem"solver salesperson

salesperson on salary and not on commission

hard"sell salesperson

salesperson on commission and not on salary

ra!!le"da!!le salesperson
problem"solver salesperson
ra!!le"da!!le salesperson
hard"sell salesperson
salesperson on salary and not on commission
salesperson on commission and not on salary
)he *ualities buyers' disli+e most in salespeople include all
e$cept which of the following?


being too early for an appointment

being deceitful

being disorgani!ed

being pushy

being unprepared
being unprepared
being disorgani!ed
being deceitful
being pushy
being too early for an appointment
# salesperson should see+ out hidden ob"ections, as+ the
buyer to clarify any ob"ections, ta+e ob"ections as
opportunities to provide more information, and ________


turn the ob&ections into humor

seek to minimi!e or play down the ob&ections

turn the ob&ections into reasons for buying

move on to closing the sale

compliment the buyer for bringing the ob&ections up
seek to minimi!e or play down the ob&ections
compliment the buyer for bringing the ob&ections up
turn the ob&ections into humor
move on to closing the sale
turn the ob&ections into reasons for buying
%alespeople should be trained in recogni,ing ________
signals from the buyer, which can include physical actions
such as leaning forward and nodding or *uestions about
prices and credit terms


approach

closing

follow"up

ob&ection

ualifying
approach
closing
ob&ection
follow"up
ualifying
________ consists of short-term incentives to encourage
the purchase or sale of a product or service )his offers
reasons to buy it now


A patronage reward

Publicity

A segmented promotion

Advertising

%ales promotion
A patronage reward
Advertising
A segmented promotion
Publicity
%ales promotion
-ressure to increase current sales, less differentiated
brands, declining advertising efficiency, and increasingly
deal-oriented customers are all factors contributing to the
________


decline of customer relationships

growth of sales promotion

decline of personal selling

growth of personal selling

decline of sales promotion
decline of sales promotion
decline of customer relationships
growth of sales promotion
growth of personal selling
decline of personal selling
What is not an ob"ective for trade promotions?


to get retailers to advertise the product

to get retailers to buy earlier

to get salespeople to sign up new accounts

to gain more shelf space

to get retailers to carry new items and more inventory
to get salespeople to sign up new accounts
to get retailers to carry new items and more inventory
to get retailers to buy earlier
to gain more shelf space
to get retailers to advertise the product
Of the main consumer promotion tools, which is the most
effective for introducing a new product or creating
e$citement for an e$isting one?


cash refunds

coupons

rebates

advertising

sampling
sampling
advertising
rebates
coupons
cash refunds
Manufacturers direct more sales promotion e$penditure
toward ________ than to ________


mature consumers' teenagers

retailers and wholesalers' consumers

retailers' wholesalers

consumers' retailers

customers' wholesalers
consumers' retailers
customers' wholesalers
mature consumers' teenagers
retailers' wholesalers
retailers and wholesalers' consumers


establish a customer sales force structure

create an inside sales force

appoint a chief revenue officer

adopt a sales force automation system

establish a complex sales force structure
establish a complex sales force structure
create an inside sales force
adopt a sales force automation system
appoint a chief revenue officer
establish a customer sales force structure
%chimdt .lectronic, /mbh, maintains a sales force for its
small appliance customers and a separate sales force for its
automotive customers %chmidt utili,es a ________
structure


product sales force

territorial sales force

a combination of B and C

complex sales force

customer sales force
product sales force
territorial sales force
a combination of B and C
complex sales force
customer sales force
Mediterranean 0ommunications has increased its inside
sales force )his will help its outside sales force in all
e$cept which of the following ways?


It will allow them more time to provide after"the"sale customer
service$

It will allow them more time to sell to ma&or accounts$

It will improve their use of sales automation technology$

It will ensure that their customers' uestions can be answered in a
timely way$

It will allow them more time to find ma&or new prospects$
It will allow them more time to provide after"the"sale customer
service$
It will improve their use of sales automation technology$
It will ensure that their customers' uestions can be answered in a
timely way$
It will allow them more time to sell to ma&or accounts$
It will allow them more time to find ma&or new prospects$
1oyal .ngineering 2td, has &,333 )ype-# accounts, each
re*uiring '4 calls per year, and ','33 )ype-5 accounts,
each re*uiring &6 calls per year !f each salesperson at
1oyal .ngineering can ma+e &,633 sales calls per year,
appro$imately how many salespeople will be needed?


()

(*

+,

+*

(,
+,
+*
()
(*
(,
#t 5oeing, salespeople wor+ with company specialists, such
as financial analysts, planners, and engineers, to call on
potential and current customers )his is an e$ample of
________


a complex sales force

a product sales force

team selling

an inside sales force

a territorial sales force
an inside sales force
a territorial sales force
team selling
a product sales force
a complex sales force
Marlene Arau is a member of the sales force at Urban Fashions, a
clothing manufacturer. Marlene is preparing for a first meeting
with a wholesaler who is a potential customer, and she is
preparing herself by learning as much as she can about the
wholesaler's organization. Marlene is in the ________ step of the
personal selling process.


handling ob&ections

approach

ualifying

prospecting

preapproach
handling ob&ections
ualifying
preapproach
prospecting
approach
Which of the
following is a
result of the
reckless
application of
'push'
promotional
strategies?


Profit margin erosion$

-eads to fierce competition$

-ess money available to conduct research and development$

Continuous price cutting$

All of the above$

.one of the above$
Profit margin erosion$
Continuous price cutting$
-eads to fierce competition$
-ess money available to conduct research and development$
All of the above$
.one of the above$
#ccording to 7enithOptimedia, global ad spend is set to rise
89: annually !n '33; advertising e$penditure in the <%#
was estimated at =&686 billion and in #sia =>86 billion
What is the estimated advertising spend in .urope for
'33;?


/0)$0 billion$

/*1$) billion$

/2($+ billion$

/,3*$0 billion$
/,3*$0 billion$
/0)$0 billion$
/2($+ billion$
/*1$) billion$
# brand's advertising budget is often dependent upon the
stage of the product life cycle that it occupies What stage
would a product be in typically if large amounts of money
were being spent to develop awareness and persuade
consumers to try the product?


Implementation phase$

Introductory phase$

Decline phase$

4ature phase$

Planning stage$
Introductory phase$
Decline phase$
Planning stage$
4ature phase$
Implementation phase$
One of the ma"or trends in advertising is the issue of
message dilution or distortion due to the increasing amount
of competitive advertising that often results in confusing
the consumers )his distortion is due to what?


Advertising confusion$

Advertising myopia$

Advertising clutter$

Advertising cacophony$

Advertising coercion$
Advertising cacophony$
Advertising coercion$
Advertising clutter$
Advertising myopia$
Advertising confusion$
)he essence of good mar+eting messages is that they need
to clearly illustrate the product and service and that they
should be meaningful to the target audience as well as?


relevant$

reliable$

applicable$

believable$

all of the above$

none of the above$
applicable$
relevant$
believable$
reliable$
all of the above$
none of the above$
What are the criteria for selecting an advertising agency?


-ocation 5 accessibility
#rack record
Compatibility and empathy
#ype of help acuired
Business ability
6elative si!e
%pecialism

Cost
4a&or reputation
Compatibility and empathy
Industry knowledge
%i!e
Industry knowledge
Industry contacts

Cost
4a&or reputation
Compatibility and empathy
Industry knowledge
Business ability
6elative si!e
7xpertise

Business ability
6elative si!e
7xpertise
%i!e
Industry knowledge
Industry contacts

.one of the above$
Cost
4a&or reputation
Compatibility and empathy
Industry knowledge
%i!e
Industry knowledge
Industry contacts
-ocation 5 accessibility
#rack record
Compatibility and empathy
#ype of help acuired
Business ability
6elative si!e
%pecialism
Cost
4a&or reputation
Compatibility and empathy
Industry knowledge
Business ability
6elative si!e
7xpertise
Business ability
6elative si!e
7xpertise
%i!e
Industry knowledge
Industry contacts
.one of the above$
What are the stages, in the correct se*uence, when
developing an advertising campaign?


Definition of target audience
Campaign ob&ectives
4edia selection and planning
Budget setting
Campaign responsibilities
Advertising development and testing
Implementation and scheduling
7valuation

Budget setting
Definition of target audience
Campaign ob&ectives
4edia selection and planning
Campaign responsibilities
Advertising development and testing
Implementation and scheduling
7valuation

Definition of target audience
7valuation
Campaign ob&ectives
4edia selection and planning
Budget setting
Campaign responsibilities
Advertising development and testing
Implementation and scheduling

Budget setting
Campaign ob&ectives
Definition of target audience
4edia selection and planning
Advertising development and testing
Campaign responsibilities
Implementation and scheduling
7valuation

Definition of target audience
Campaign ob&ectives
Budget setting
Advertising development and testing
Campaign responsibilities
4edia selection and planning
Implementation and scheduling
7valuation
Definition of target audience
Campaign ob&ectives
Budget setting
Advertising development and testing
Campaign responsibilities
4edia selection and planning
Implementation and scheduling
7valuation
Budget setting
Definition of target audience
Campaign ob&ectives
4edia selection and planning
Campaign responsibilities
Advertising development and testing
Implementation and scheduling
7valuation
Definition of target audience
Campaign ob&ectives
4edia selection and planning
Budget setting
Campaign responsibilities
Advertising development and testing
Implementation and scheduling
7valuation
Definition of target audience
7valuation
Campaign ob&ectives
4edia selection and planning
Budget setting
Campaign responsibilities
Advertising development and testing
Implementation and scheduling
Budget setting
Campaign ob&ectives
Definition of target audience
4edia selection and planning
Advertising development and testing
Campaign responsibilities
Implementation and scheduling
7valuation
When choosing the type of media for the advertising
campaign there are numerous factors to consider,
including?
Consistency with campaign objectives.
Defined target audience.
What are other key considerations?


#iming$

Competitive factors$

Budget constraints$

8eographic location$

All of the above$

.one of the above$