Look Good Fashion Consulting Inc.

Business
Plan
2011
2013
Contents
Executive Summary......................................................................................................................
2
1.0 Service Description
............................................................................................................. 3
1.1 Physical
Description........................................................................................................... 3
1.2 Geographic each..............................................................................................................
3
1.3 !ocation ...............................................................................................................................
4
1." #ours o$ %peration
............................................................................................................ 5
1.& 'nsurance ............................................................................................................................
5
2.0 (ar)et ................................................................................................................................... 5
2.1 (ar)et Pro*le .....................................................................................................................
5
2.2 Buying +riteria an, Process
............................................................................................. 6
2.3 (ar)et -ren,s ....................................................................................................................
9
3.0
+ompetition.......................................................................................................................... 9
3.1 +ompetitor Pro*le
.............................................................................................................. 9
3.2 +ompetitor .ssessment ..................................................................................................
11
3.3 +ompetitive E,ge.............................................................................................................
11
".0 (ar)eting ..............................................................................................................................
12
".1 Promotional -actics an, -iming
.................................................................................... 12
".2 Pricing ................................................................................................................................
13
&.0 %rgani/ation .........................................................................................................................
14
&.1 %0ner Biography .............................................................................................................
14
&.2 1orm................................................................................................................................... 14

&.3 %0nership .........................................................................................................................
14
2.0 3ey is)s ...............................................................................................................................
15
2.1 Description o$ is)s .........................................................................................................
15
4.0 1inancial e5uirements an, +ash 1lo0 Pro6ections
....................................................... 17
4.1 Start 7p +osts an, 1un,s ...............................................................................................
17
4.2 +ash 1lo0 Pro6ections .....................................................................................................
18
4.3 Explanation o$ .ssumptions
........................................................................................... 21
Executive Summary
Introduction
!oo) Goo, 1ashion +onsulting 'nc. is a $ashion consulting service +ompany ,esigne,
speci$ically $or males. -he concept $or !oo) Goo, 0as create, 8y Sara Smith a$ter
seeing a nee, $or a men9s only $ashion service $or younger males ,uring her previous
consulting 0or). (any competitors target ol,er men as 0ell as 8oth male an,
$emale clientele.
The Market
-he target mar)et is males age, 1:;30 living primarily in the Burna8y area< an,
secon,arily in locations across the !o0er (ainlan, 0ith access to S)ytrain
transportation. !oo) Goo, 0ill target=
a> (en see)ing pro$essional $ashion a,vice an,
8> (en 0anting to loo) more attractive.
-he (etroto0n mall9s tra?c is ,erive, $rom :00<000 househol,s an, a population o$
2.3 million people. 42.&@ o$ its shoppers have some college or university e,ucation<
an, the average househol, income is AB2<&00
1
.
-he $ashion consulting in,ustry is to 8e strengthene, 8y the gro0ing +ana,ian
mens0ear mar)et. -his A2.& 8illion mar)et has gro0n 8y 3.3@ in 200: an, is
expecte, to increase 1B.:@ 8y 201" to 8ecome a A4.4 8illion in,ustry
2
.
Financial considerations
-he +ompany is see)ing to o8tain A2&<000 in e5uity *nancing. Sarah has A10<000
to invest in the company an, there is a start up costs estimate, at A32<24&. -he
a,,itional cash 8uCer is $or extra costs ,uring startup an, i$ consumers are slo0 to
purchase the service. -he $ollo0ing is the sales< expenses an, pro*ts $or !oo) Goo,
over three years.
Total Total Total
Period Starting: 20 202 20!
"ross Pro#it $20%&2'
0
$2()&%0
0
$!0*&0'
0
Total Ex+enses $2'*&,0
'
$22)&'2
0
$2!(&!(
'
-et Income ./$(%&('' $20&!*0 $,!&,0(
Cumulative -et
Income
./$(%&('' $2%&0,' $((&)2%
Conclusion
!oo) Goo, provi,es a uni5ue an, competitive service in a large< gro0ing niche
mar)et in the Dancouver area. Eith experience, management an, planning in
place< it is an excellent 8usiness to invest in an, has strong potential $or pro$its
over the next three years.
1
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2
(ens0ear in +ana,a< Datamonitor< (ay 2010
3
00 Service 1escri+tion
0 Physical 1escri+tion
!oo) Goo, 1ashion +onsulting 'nc. F!oo) Goo,> is selling a pac)age o$ three
one;on;one sessions that help men=
a> ,ress more $ashiona8le
8> have an increase, un,erstan,ing o$ tren,s an, clothing choices $or social<
,ating an, 8usiness situations.
!oo) Goo, sells this pro$essional $ashion )no0le,ge to men through personal
shopping an, $ashion consultancy. !oo) Goo, provi,es this service $or males
0ith limite, $ashion sense through pro$essional consultants. -he client 0ill
increase their $eeling o$ con*,ence< status< attractiveness an, personal $ashion
savvy through this service.
Base, in (etroto0n (all in Burna8y< this service 8egins 0ith a $ree initial
consultation< $ollo0e, 8y a three hour one;on;one Kshopping meeting9 0ith the
customer. -his 0ill 8e accompanie, 0ith the shopping experience in various retail
outlets in (etroto0n mall. -he customer gains
)no0le,ge on tren,s< colour matching an, ho0 to match select out*ts 0ith personal
style. -hey receive !oo) Goo,9s consultant9s a,vice on 0hat loo)s goo, an, 0hy< an,
,evelop a 8asic level o$ $ashion savvy.
-he store 0ill 8e ,esigne, 0ith " manne5uins< gra?ti art an, $urniture< 0hich
communicates a pro$essional< hip an, sophisticate, loo)< $eel an, vi8e $or
customers. Each manne5uin has store names un,er them Fto communicate that an
out*t 0as selecte, $rom a variety>. 'mages on the 0alls o$ highly $ashiona8le men
0ith several loo)s $rom pro$essional to relaxe, every,ay loo)s
02 "eogra+hic 2each
!oo) Goo, is expecte, to o8tain customers throughout the lo0er mainlan, ,ue to
the reach o$ the S)ytrain net0or). -his exten,e, reach is expecte, ,ue to 8eing
locate, in a main pu8lic transit S)ytrain stations< provi,ing easy access to its young
target mar)et in the !o0er (ainlan,. -his reache, customer 8ase exten,s primarily
to resi,ents o$ Burna8y< +o5uitlam< He0 Eestminster< Surrey< an, Dancouver.
!oo) Goo, 0ill a,vertise on the S)ytrain 0here it 0ill reach all cities 0ith S)ytrain
transportation access= Burna8y< (etro Dancouver an, Surrey. Hon;transit
a,vertisement 0ill reach the !o0er (ainlan, 0ith a $ocus on the surroun,ing areas in
Burna8y near (etroto0n Fsee 1igure 1>.
Figure 1 - Skytrain map
(anagement 8elieves customers 0ill 8e 0illing to travel 8y car or S)ytrain to a
maximum o$ 30 minutes travel time $or !oo) Goo,9s services. !oo) Goo,9s sta$$ 0ill
limit the shopping services to retail clothing stores in the (etroto0n mall. (aximum
0al)ing time to a store 0ith a client is approximately 10 minutes.
0! 3ocation
!oo) Goo, 0ill operate in (etropolis at (etroto0n at "400 3ings0ay in Burna8y.
(anagement has selecte, $our potential locations 0ithin the mall as the site $or !oo)
Goo, 'nc. .ll re$erences to location herea$ter re$er to !ocation 1.
!ocation 1> eplace Pure Hail 8et0een +arlton +ar,s an,
(imosa !ocation 2> eplace Go,iva +hocolates 8et0een -ristan
an, +alvin 3lein !ocation 3> Besi,e Guess an, across $rom !a
Sen/a
!ocation "> eplace (arlin -ravel 8et0een Bang %n an, 78 #omme
-his location has 8een selecte, ,ue to its high $oot tra?c< ,irect connection to the
S)ytrain an, close proximity to "& clothing stores 0ith men9s clothing 0ithin the
mall. -his location is expecte, to receive high exposure to the target mar)et< provi,e
a 0i,e range an, variety o$ store shopping options $or clients< an, minimi/e travel
time to these locations.
!oo) Goo, 0ill o8tain a minimum term lease estimate, to 8e 1 year F8ase, on
(etroto0n lease negotiation>. .s a retail store the selecte, space 0ill 8e /one, $or
!oo) Goo,9s services an, $ree par)ing is provi,e, in mall $or customers.
0( 4ours o# 5+eration
!oo) Goo, 0ill operate ,uring the (etroto0n mall9s hours
3
=
(on,aySatur,ay 10am;:pm
Sun,ay 11am;4pm
0' Insurance
!oo) Goo, 0ill o8tain a general lia8ility insurance policy $or A1( General 'nsurance
as 0ell as the a,,itional insurance speci*cally re5uire, $or the lease agreement $or
A2<"00 per year.
00 Market
20 Market Pro6le
-he target mar)et is males age, 1:;30 living primarily in the Burna8y area< an,
secon,arily in locations across the !o0er (ainlan, 0ith access to S)ytrain
transportation. !oo) Goo, 0ill target=
a> (en see)ing pro$essional $ashion
a,vice an, 8> (en 0anting to loo) more
attractive.
!oo) Goo, is targeting this mar)et 8ecause the competitors in the !o0er (ainlan,
0ere mainly targeting an ol,er ,emographic along 0ith not speciali/ing in menLs
$ashion. -his 0ill also allo0 !oo) Goo, to have a niche mar)et 0here they 0ill a8le
to $ocus their mar)eting eCort more eCectively.
-he (etroto0n mall9s tra?c is ,erive, $rom :00<000 househol,s an, a population o$
2.3 million people. 42.&@ o$ its shoppers have some college or university e,ucation<
an, the average househol, income is AB2<&00. !oo) Goo, 8elieves (etroto0n is the
i,eal location to attract its target mar)et
"
.
3
!iste, (etroto0n hours as o$ Hovem8er 30<
2010
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202 7uying Criteria and Process
-his is a ne0 service to this segment o$ the mar)et an, so the pu8lic 0oul, nee, to
8e e,ucate, on the speci*c process an, 8ene*ts o$ this service 8e$ore it 0oul,
purchase. 'n a,,ition to 8eing e,ucate,< the pu8lic 0oul, nee, assurance that
these services are 0orth purchasing. -hese assurances 0oul, nee, to 8e $rom
testimonials< re$erral $rom a $rien, or an en,orsement $rom a truste, retail store or
representative.
!oo) Goo, inten,s to meet the criteria o$ 5uality consultants through strategic sta$$
selection an, training< use o$ testimonials $rom its $uture customers an, 8y
en,orsements o$ esta8lishe, retail clothing 8ran,s in the (etroto0n mall.
Price is no more than $'08hr0 !oo) Goo, 0ill price the services lo0er than this
price
Fsee Section ".2 $or a complete pricing ,escription>.
-he customer must perceive their consultant to have goo, $ashion sense an,
)no0le,ge. Sta$$ must 8e )no0le,gea8le in $ashion an, have a pro$essional< stylish
loo). (anagement 0ill meet this re5uirement through a speci*c sta$$ selection an,
training program 0hich ensures that its employees have prior $ashion )no0le,ge
an, experience an, possess tren,y sense o$ personal style. Sta$$ 0ill 8e traine, an,
monitore, to ensure they meet a su?cient level o$ pro$essionalism in their speech
an, image.
(ale tra?c must $eel com$orta8le entering the !oo) Goo, store. -he loo)< $eel an,
,esign o$ the store 0ill pro6ect the image an, environment o$ cool< high status< 0ell
,resse, men. -he $ocus o$ an, positioning 0ill communicate< MNou loo) goo, ; no0
let9s loo) 8etter. -a)e your $ashion to the next level.O
!oo) Goo, 0ill achieve this 0ith=
a> & manne5uins that loo) sharp< excellent $ashion an, cool.
8> -he glass $ront 0ill have strong< 8ol, $onts Fsimilar to GP maga/ine $ont an,
style> an, cool e,gy spray paint art.
c> 'nsi,e the store< the sta$$ representing the $ace o$ !oo) Goo, 0ill 8e selecte, an,
traine, to speci*cally have $ashiona8le clothing< hair an, personality.
,> -he $urniture an, 0all art 0ill 8e mo,ern< clean an, high status. -here 0ill 8e art
an, 8lo0n up photographs o$ cool MGPO style men an, high status sexy 0omen.
e> -he slogan on the exterior o$ the store 0ill communicate the message= MNou loo)
goo, ; no0 let9s loo) 8etter. -a)e your $ashion to the next level.O
!oo) Goo, 0ill ta)e these steps to minimi/e the target mar)et $rom $eelings o$
insecurity or em8arrassment 0ith o8taining $ashion a,vice< an, replacing it 0ith
the vi8e an, $eeling o$ 8ettering themselves< an, loo)ing an, 8eing cool ; very
similar to the $eeling a man has 0hen
shopping at an expensive clothing store li)e .rmani Exchange.
Store must entice male target mar)et enough to enter store. (anagement 0ill entice
$oot traCic to enter the store 8y oCering a $ree pro$essional consultation. -his 0ill
8uil, the image that the customer 0ill receive a $e0 high 5uality $ashion tips
in,ivi,uali/e, to them< an, provi,e them 0ith an e,ge over other men or
improvements over 0hat they9re currently ,oing. !oo) Goo,
0ill ,o this 8y placing a sign outsi,e the store a,vertising this $ree consultation< 0ith
the $onts<
style an, ,esign o$ the MGPO style positioning 0hich matches the exterior an, $eel o$
the store.
(anagement 0ill simultaneously achieve this goal 8y cross promoting 0ith clothing
stores throughout (etroto0n mall an, o8taining their customers as lea,s. -his 0ill
allo0 tra?c to hear a8out the 8ene*ts o$ M!oo) Goo,O $rom a retail sales
representative< 0hich 0ill M0arm upO the lea,s 8e$ore they reach the store.
4igh Tra9ic into 4igh Sales
. pivotal aspect o$ the 8usiness mo,el is the vast volume o$ the company9s target
mar)et as $oot tra?c. .lthough the lease at (etroto0n is a signi*cant expense< it
is essential to achieve sheer 5uantity o$ lea,s passing 8y the store.
. critical $actor is that this $oot tra?c enters the store. !oo) Goo, 0ill achieve this
goal 8y constantly testing an, improving the Mconversion rateO o$ 0al);8y tra?c
entering the store. -his is strongly aCecte, 8y the ,esign< $eel an, image the store
an, sta$$ pro6ects< an, 0ill 8e achieve, as previously mentione,. (anagement 0ill
spen, the *rst B months testing various sign options< manne5uin ,esign variations to
,etermine 0hich layout an, com8ination
maximi/es people entering the store.
%nce the lea, enters the store< they 0ill imme,iately 8e 0armly greete, 8y staC<
given a consultation an, 0ill 8e lea, through a strong sales process< enticing the
lea, to purchase a consultation pac)age.
. 0ell teste, an, execute, Mconversion rateO ma)es this 8usiness much more
pro*ta8le 8y
8eing locate, in the mall an, (anagement 8elieves 0ill allo0 !oo) Goo, to achieve
signi$icantly higher sales than i$ they ran the 8usiness 0ithout a mall store Fan,
ac5uire, lea,s through ,irect mail< ,irect sales or other such means>. -heir location
in such a high tra?c location< pulling lea,s $rom a very 0i,e geographic range that
(etroto0n attracts is essential $or the success o$ this 8usiness.
Consumer :uying +rocess chart
Ste+ ;hat 4a++ens 1uring this Ste+
4o< 3ong
;ill This
Ste+
Take=
+ustomer
0al)s in the
,oor
+ustomer is greete, an, given in$ormation a8out the service 1&
minutes
1ree 20
minute
consultation
+ustomer is as)e, a8out their re5uirements< 0hat
loo) they are loo)ing $or an, 0hat they 0oul, li)e to
accomplish. +ustomer is given several i,eas 0ith
current
maga/ine tren,s along 0ith loo)s set up in the
store on manne5uins an, rac) o$ sample clothes
to choose $rom.
20 minutes
+ustome
r
purchase
s
+ustomer pays 0ith cre,it< ,e8it< or cash $or one o$
the three $ashion service pac)ages.
& minutes
+ustom
er
port$olio
Employee puts together Mloo)sO 0ith customer
assistance o$$ $ashion 0e8sites an, list o$ stores to go
to. 'n,ivi,ual customer in$ormation is place, into a
$ol,er.
1 hour
+ustomer
comes in $or
$ashion
service
+ustomer is ta)en $or a 3;hour $ashion trip. !oo)s $or
the current season are create, an, pictures ta)en o$
each o$ the loo)s an, put into the customer port$olio.
3 hours
Email $ollo0;
up one 0ee)
later
.n email is sent to the customer than)ing them $or
the purchase one 0ee) a$ter the service along 0ith a
satis$action 5uestionnaire an, several $ashion tips
relate, to the current season.
%ne 0ee)
a$ter
service
Seasonal
emails sent
out
Email sent out to remin, customer o$ changing
seasons an, $ashions.
Sent out
seasonally
to clients
%nce the customer ,eci,es to use the service they 0ill 8oo) an appointment. -he
client an, stylist 0ill meet $or the appointment< 0ith a 20 minute consultation
perio, 8e$ore the shopping process to esta8lish the nee,s o$ the customer. -he
stylist 0ill $ollo0 up the appointment 0ith seasonal up,ates on $ashion tren,s via
email< as 0ell as potential yearly re;8oo)ings to up,ate the customers9 0ar,ro8e.
>ey Milestones
Quly 1< 2011 ; !oo) Goo, gains control o$ (etroto0n space Flease 8egins>
Quly 1 ; .ugust 1< 2011 ; Space un,ergoes renovation an, construction< is
,ecorate, an, sta$$ are intervie0e,< hire, an, traine,.
.ugust 1< 2011; %perations commence
.ugust 1 ; 1irst sale
.ugust " ; Begin receive payments Festimate 3 8usiness ,ay ,elay $or cre,it car,
sales>
!oo) Goo, estimates to 8e operating at approximately "&@ capacity in Near 1< &0@
capacity in Near 2 an, 2&@ capacity in Near 3. -hese pro6ections are conservative
estimates to ensure su?cient 0or)ing capital re5uirements. Eith positive 0or, o$
mouth an, eCective promotions an, a,vertisement the company may 8e operating
at over B0@ capacity in Near 3.
20! Market Trends
+urrent retail tren,s are that many consumers have move, to online $or their
purchasing nee,s. Eith 40 million online or,ers 8y +ana,ians in 2004 $rom 13."
million in 2001
&
. (a6or malls have 8een $eeling this eCect since +ana,ians are
presse, $or time. -he 'nternet is a 5uic) an, easy 0ay to comparison shop.
(anagement 8elieves the $ashion consulting in,ustry is to 8e strengthene, 8y the
gro0ing +ana,ian mens0ear mar)et. -his A2.& 8illion mar)et has gro0n 8y 3.3@ in
200: an, is expecte, to increase 1B.:@ 8y 201" to 8ecome a A4.4 8illion in,ustry
2
.
.s a su8si,iary mar)et to the +ana,ian mens0ear mar)et< management pre,icts a
,egree o$ associate, gro0th in the $ashion consulting mar)et.
(anagement 8elieves that pea) sales times $or $ashion consulting services occur
in early Septem8er $or K8ac) to school9< late Decem8er $or +hristmas an, He0
Nears Fgi$t certi$icates> an, early Qanuary $or He0 Near9s resolutions. 'n a,,ition<
hire sales are expecte, the en, o$ each season as people purchase ne0 0ar,ro8es
$or the upcoming seasons= Septem8er 22< Decem8er 21< (arch 20 an, Qune 21.
200 Com+etition
!0 Com+etitor Pro6le
1irect Com+etitors
!oo) Goo,9s main competitors are $ashion consulting companies 0ith services $or
men< locate, in the !o0er (ainlan,.
5
+ana,a< S. F200:< Decem8er 1&>. 'nternet shopping in +ana,a. etrieve, 2010< $rom
Statistics +ana,a=
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6
(ens0ear in +ana,a< Datamonitor< (ay 2010>
Fashion Consulting Com+anies
+ompetitor
F+ompetiti
on -ype>
Nrs o$
+ompan
y
-enure
Nrs o$
Experience
in 'n,ustry
@
Services
1or
(enI
Si/e
Femployee
s>
!ocation
3ey
Selling
Points
#ourl
y
ate
Provi,es
services $or
men Fe.g.
Evolving
1ashion 'nc.>
" 2 100 1
(o8ile<
!o0er
(ainlan
,
Personal
touch<
speciali/e,
menLs
services
A100

Provi,es
services $or
men R 0omen
Fe.g.
%peration
3;S30 3;S30 "0 1;S2 Dancouve
r
Nrs o$
experienc
e< $ashion
cre,i8ility

A100;S
1&0
-he $ashion consulting competitors are primarily ma,e up o$ 1;2 employees< oCer
services to 8oth gen,ers an, employ consultants 0ith 3;30 years in,ustry
experience. !oo) Goo,9s most similar competitor is Evolving 1ashion 'nc.< as it gears
its services to the same target mar)et as !oo) Goo,9s< an, oCers consulting
primarily to men.
Indirect Com+etitors
Metroto<n 2etail Clothing Stores
-here are "& retailing clothing stores in (etroto0n mall 0hich sell men9s clothing.
-he $ashion a,vice an, consultation provi,e, 8y the sta$$ at such stores coul, oCer
competition 0ith !oo) Goo,9s services. #o0ever< this service is primarily a,vice
an, is most li)ely not perceive, 8y customers as 8eing as honest or thorough as
!oo) Goo,9s services.
Target Market?s Social -et<ork
(any men 8et0een 1:;30 coul, receive $ashion a,vice an, 8e inTuence, 8y their
$rien,s< $amily< colleagues an, signi*cant others. (any $rien,s ,ress ali)e an,
ma)e 8uying ,ecisions 8ase, on their $rien,9s opinions
4
.
Maga@ines and ;e:sites
Pu8lications such as GP< (axim an, similar monthly maga/ines provi,e $ashion
a,vice through articles an, a,vertisements< 0hich coul, 8e purchase, over !oo)
Goo,9s services.
(ales 0oul, most li)ely loo) at these sources *rst since they are easily accessi8le
an, there is no sales person pressure or 6u,gment place, on them. -hese sources
also have a truste, 0ell )no0n image in the in,ustry. GP maga/ine 0as
esta8lishe, in 1:&B an, currently circulates aroun, the 0orl,. .s)men.com 0as
esta8lishe, in 2000 8ut is very popularU .lexa.com a 0e8site ran)ing company
gives it a rating o$ 2"4 in +ana,a vs. GP.com 0ith a rating o$ 1<":2.
7
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!02 Com+etitor Assessment
Strengths Eea)nesses 3ey Selling Point !ocations
1ashion
+onsultant
s
V %ne on one
$ashion
a,vice
tailore, to
their clients
V Ho 8ase
o$
operations
V (ust ma)e
an
appointment
$or service
V .vaila8le at
multiple
locations
V
Dancouver
area 8ut
are also
mo8ile
GP
maga/ine<
GP.com<
.s)men.co
m
V
+re,i8ility
V 1ree
online
content
V Easily
accessi8l
e
V Hot tailore,
$or in,ivi,ual
personal $ashion
V He0 cutting
e,ge $ashions
presente, 8y
pro$essions
that are
cre,ita8le
V .t home
or on the go
online
V .ny0here
that sells
maga/ine
s
+lothin
g
etailer
s
V +an get
a,vice an,
clothing at
the same
place
V Service
is $ree
V Possi8ility o$
high pressure
since salesperson
might 8e more
concern 0ith
ma)ing
commission
V !imite, to one
location
V (ost li)ely are
not pro$essionally
traine,
V Easy to
access
V .vaila8le
imme,iate
ly
V (alls
V
Shopping
,istricts
!0! Com+etitive Edge
!oo) Goo,9s competitive a,vantage is that it oCers the youngest< most tren,y
consultation services an, variety o$ consultants. -he +ompany also competes on
increase, convenience ,ue to its location in the mall an, short travel time to shops<
saving time $or customers. !oo) Goo, caters speci*cally to the niche mar)et o$ men
age, 2&;3& 0ith in,ivi,ual< personali/e, a,vice to each customer $rom the $ashion
consultant.
(00 Marketing
(0 Promotional Tactics and Timing
;e:site
!oo) Goo, 0ill 8e using their 0e8site as a tool to sho0case its services 8y ,isplaying
its port$olios< consultants an, testimonials. 't 0ill promote the $ree consultation<
0here the customer 0ill enter his email an, phone num8er $or $ollo0;up. -he
0e8site 0ill have a masculine ,esign an, style to appeal to the target mar)et
,emographic. +ustomers 0ill 8e ,ra0n to the 0e8site in several 0ays. 1irstly< a call
to action 0ill 8e place, on all 1ace8oo) an, transit a,vertising. Secon,ly< the
occurrence o$ $ashion )ey0or,s on Google 0ill ,irect tra?c to the !oo) Goo,
0e8site. !astly the a,vertisements on ,ating sites FE.g. Plentyo?sh.com> 0ill clic)
through to the 0e8site.
Tactic 1escri+tion ;hy Bse#ul Timing
Ee8site Ee8site 0ill $eature .llo0s customers to ;+ompany o0ns
,omain
service ,escription<
8io<
vie0 services< get a
$eel
;Site launch ,ate= Quly
past pro6ects $or the company an, 1< 2011
7!=
000 .l oo )g oo , . c o m
rea, testimonials
.ssociatio
n
(em8ership in .'+' Stay current< gain Qoin association
(em8ershi
p
F.ssociation o$ 'mage cre,i8itlity Quly 1&< 2011
+onsultants
'nternational>
-ransit .,vertisements in
trains<
Drives potential Promotions 8egin Quly
1<
.,vertising Granville R (etroto0n customers to0ar,s
the
2011
Station plat$orms 0e8site an, in$orms
them o$ the location
in
the mall
Social
(e,ia
-0itter< 1ace8oo) page Drive tra?c an, -0itter account<
communicate ,aily increase interest in
!oo)
1ace8oo) page
create,
up,ates< promotions
an,
Goo,. Positions Quly 1. 7p,ates 8egin
tren,s company as tren,y< Quly 1 an, are
current an, connects continuously up,ate,
0ith target mar)et F,aily t0eets>
'nternet Pay Per +lic)
a,vertising
Drives intereste, 0e8 Begins
(ar)eting on site Plenty o$ 1ish< tra?c to site an, .ugust 1< 2011
1ace8oo) an, Google capture contact
in$ormation $or sales
$ollo0;up
Transit
!oo) Goo, 0ill 8e using transit a,vertisements to promote their services as 0ell as
provi,e a call to action to their 0e8site through 8oth S)ytrain station
a,vertisements as 0ell as in;train 8anners. -here 0ill 8e a,vertisements at +lass .
stations such as Granville an, (etroto0n ,ue to their high $oot tra?c< an, 0ill
generating high a0areness $or the store.
Each interior car, costs A"1< an, plat$orm posters cost A212. -hese
a,vertisements 0ill cycle $or " 0ee)s starting Quly 1< 2011< month 8e$ore the store
opening
B
.
Social Media
Social me,ia 0ill 8e use, to esta8lish a personal connection 8et0een the customer
an, !oo) Goo,. !oo) Goo, 0ill use -0itter an, 1ace8oo) to promote any specials
an, current $ashion tren,s. .,vertisements on 1ace8oo) 0ill provi,e a clic)
through to the 0e8site.
Pu:lic 2elations
!oo) Goo, 0ill promote their opening ,ay 8y having a spot on local ne0s channels
0here a ma)eover 0ill 8e ,one $or a ne0s anchor. -he ne0s anchor chosen 0ill
invite people ,o0n to the store to have their o0n ma)eover ,one.
(02 Pricing
7ron@e:
110Ghr 3 hrs
A330
+ustomer 8ene*t= Basic $ashion $oun,ation )no0le,ge
Silver
A&4:.:: $or 2 sessions F3hr>
A:2.24Ghr
Fsave A&0>
+ustomer 8ene*t= Strong $ashion )no0le,ge< more thorough< 8etter a8ility to
personali/e each out*t to their uni5ue personalityGstyle.
"old
AB":.::
A:".""Ghr
Fsave AB0>
W$ree 8oo) A&0 value XDressing the (an= (astering the .rt o$ Permanent 1ashionX
Ftop selling< high ran)ing 8oo) on .ma/on 8y .lan 1lusser>.
+ustomer 8ene*t= Xoc)starX $ashion )no0le,ge pac)age. (ost extensive an,
thorough
un,erstan,ing o$ $ashion< out*ts< tren,s an, an, the strongest $ocus on ho0 to
customi/e to your uni5ue style< personality an, potential. Pac)age inclu,es 8oo).
!oo) Goo, 0ill execute a competitive pricing strategy. -he in,ustry pricing $or a single
hour o$
8
Pro,ucts an, ates. etrieve, $rom Dancouver -ransit .,vertisment=
h tt p =GG 000 . vancouve rtr ans it a,ve rtisi ng .c o m G ,e vG 0o r ,p r e ssG p r o,uc t s ; an, ;r a t e sG>
service ranges 8et0een A100 an, A1&0. !oo) Goo, 0ill 8e pricing it9s service
8et0een A:"."" per hour an, A110.00 per hour< ,epen,ing on pac)age selection.
.long 0ith the meeting< clients 0ill also 8e receiving a $ree 8oo) that 0ill $urther
e,ucate them a8out men9s $ashion.
'00 5rgani@ation
'0 5<ner 7iogra+hy
Sarah Smith is 2B years ol, 0ith $our years o$ retail management experience at
+lu8 (onaco. Sarah has 8een consulting $rom home over the past year an, sees the
potential $or a via8le 8usiness. 1rom the 100 clients she has consulte, over the past
year F200:;10>< Sarah has generate, A20<000 in sales. Sarah9s expertise lies in
pu8lic relations an, staying up to ,ate on latest tren,s. -hroughout her experience
she has gaine, numerous contacts 0ith ,esigners an, consultants in the $ashion
in,ustry. She has reali/e, a strong mar)et in this area< an, has seen a high num8er
o$ re$errals an, repeat customers< to the point 0here she ,i,n9t have enough time to
help them all.
'02 Form
!oo) Goo, 1ashion +onsulting 'nc. incorporate, in the province o$ British +olum8ia<
+ana,a.
'0! 5<nershi+
Sarah Smith is the sole o0ner o$ the venture 0ith 10<000 shares.
Shareholder Percentage o# shares o<ned
Sarah Smith 100@
)00 >ey 2isks
)0 1escri+tion o# 2isks
-he $ollo0ing ta8le provi,es an outline o$ the primary ris)s !oo) Goo, $aces.
2isk 2es+onse
7na8le to o8tain ,esire, location Fo8tain
lo0er tra?c location in (etroto0n mall>
Strengthen re$erral system 0ith ma6or
retail stores in mall. Strengthen
re$erral program Fclients re$erral>.
%ther clothing stores in metro might not
allo0 !oo) Goo, to use their store $or the
services Fagainst company policy>
+hec) ahea, o$ time.
+learly ,e*ne the service 0e are
provi,ing the customers an, explain
ho0 it 0ill 8ene*t the stores.
(ar)et respon,s slo0er than anticipate, e,uce sta?ng to re,uce
costs %8tain a,,itional ,e8t
*nancing 'ncrease service to
inclu,e 0omen. 'ncrease
a,vertising Frun a promotional
campaign>
-rac) eCectiveness o$ a,vertising an,
increase P in the most eCective
a,vertising an, mar)eting me,iums.
(ar)et respon,s too 5uic)ly an,
,eman, is greater than anticipate,
#ire more sta$$ an,Gor raise prices
Fexecute value;pricing strategy>
Bna:le to o:tain desired location
-he ,esire, location is 8et0een +arlton +ar,s an, (imosa on the upper level o$
(etroto0n. -his location is ,irectly across $rom -ommy #il*ger an, Yara. -he
location is also very close to several other large retailers such as .merican Eagle
an, -ip -op an, has a lot o$ 0al) 8y tra?c $rom the transit station. '$ this location is
uno8taina8le another location 0ith less 0al) 8y tra?c 0ill 8e chosen Fsee Section
1.3 $or ,etaile, ,escription o$ location priority choices>.
'n the case a ,esire, location is uno8taina8le Fless 0al);8y tra?c>< management
0ill respon, 8y $ocusing eCorts to0ar,s a larger re$erral incentive $or previous
clients. . program giving clients 0ho re$er a $rien, 0ho purchases a pac)age< 30@
o$$ their next hour o$ service 0ill 8e implemente, to increase 0or, o$ mouth a8out
the store9s location.
Market res+onds too slo<ly
'$ the mar)et respon,s too slo0ly to the ne0 service< costs 0ill have to 8e cut. -he
secon, sta$$ mem8er that is currently on site $or "0 a 0ee) 0ill 8e change, into a
part time employee. -hey 0ill 0or) 8usy ,ays such as 1ri,ay< Satur,ay< an, Sun,ay.
-he expenses 0ill utili/e the
allo0ance $or error o$ a,,ing &0@ to each expecte, cost so a,e5uate *nancing 0ill
8e o8taine, to account $or a slo0 start up.
Social me,ia a,vertising 0ill 8e increase, through -0itter< 1ace8oo)< as 0ell as
increase the a,vertisements that client9s state 0ere eCective an, 8rought them to
the store. (anagement 0ill ,o this 8y trac)ing mar)eting tools an, $ocusing eCorts
on the most eCective. -hrough the up,ate, an, increase, a,vertisements< a
promotional incentive 0ill 8e emphasi/e, o$ a contest 0here each person that comes
in can enter to 0in a $ree evaluation that 0ill consist o$ a three hour consultation
along 0ith A&00 0orth o$ clothing. '$ the male mar)et $or $ashion a,vice pic)s up the
service too slo0ly< the company 0ill expan, the services into $ashion a,vice $or
0omen to sustain the cost o$ the retail location.
5ther clothing stores in metro might not allo< 3ook "ood to use their
store #or our service Cagainst com+any +olicyD
%ne o$ !oo) Goo, $un,amental nee, is to 8e a8le to 8ring clients to clothing retailers
in (etroto0n. Being convenience is one o$ !oo) Goo, strongest competitive
a,vantage< this is 8ecause very $e0 competitors are locate, in a shopping centre an,
oCer on the spot services. '$ the ma6or retailers in (etroto0n ,o not allo0 the
company to use their store< this coul, lea, to many pro8lems an, may ruin the
8usiness plan.
-o minimi/e this ris)< Sarah Smith 0ill 8e contacting these potential partners to go
over the service that are oCere, an, 0hat they can expect. She 0ill 8e explaining
ho0 !oo) Goo, 0ill 8e 8ringing an, recommen,ing more customers to their stores<
increase their sales< an, also ,o some a,vertisement< such as ,isplaying their 8ran,
on !oo) Goo,9s a,vertisement on the S)ytrain.
By *guring out 0hich store !oo) Goo, is a8le to operate in prior to the opening
,ate< this 0ill allo0 them to operate 0ithout running possi8le ris) 8rea)ing the
retailer9s company policy an, ,amaging the relationship 0ith retailers in
(etroto0n.
Market res+onds too Euickly and demand is greater than antici+ated
Being the *rst $ashion consultant ma,e 6ust $or male locate, in (etroto0n coul,
lea, to an unpre,icta8le surplus o$ ,eman,. '$ the ,eman, is much more than 0hat
0as pre,icte,< !oo) Goo, 0ill not 8e a8le to meet these ,eman,s an, that 0ill lea,
to ,amaging o$ the company name an, loss o$ customers.
'n or,er to a,,ress this concern< there are many possi8le alternatives $or !oo) Goo,
to ta)e. -hey coul, increase the num8er o$ on;site sta$$ $or the *rst 0ee) to ma)e
sure they are a8le to help the clients. .nother more cost e?cient 0ay 0oul, 8e to
have clients 8oo) an appointment in a $uture ,ate to ensure that !oo) Goo, 0ill
provi,e the 8est service possi8le.
,00 Financial 2eEuirements and Cash Flo< ProFections
,0 Start B+ Costs and Funds
Start B+ Costs For
3oo
1oor 5+ening Cost
E5uipment
Phone
Ban) .ccount (onthly
'nternet
7tilities
!ease ; Greg an,
.n,re0 Business
!icense ; .nnually
'nsurance F2011>
FEor)Sa$e>
1 Eee) -raining
enovation +ost
'ncorpoation
1ee
.,vertisment
+ost
Total Cost
Plus '0G Error Allo<ance
;orking Ca+ital
!ease
Supplies
'nsuranc
e
S)ytrain .,vertising
Phones
'nternet
Ban)
$ees
7tilities
Eages
k "ood
A11<42".12
A 40.00
A 1&.00
A B0.00
A 1B0.00
A10<000.00
A 12&.00
A 21B.B0
A 1<:20.00
A &<000.00
A B20.12
A 2<"B2.00
A32<24&.0B
A&&<00:.22
A10<000.00
A 2&0.00
A 200.00
A 1<B"4.00
A 40.00
A B0.00
A 1&.00
A 1B0.00
A &<400.00
A1B<3"2.00
$,!&!'0)
2
,02 Cash Flo< ProFections
3ook "ood& Cash Flo< ProFection Model& Hear
August
Se+tem:er
5cto:er
-ovem:er
1ecem:er
Ianuary
Fe:ruary
March
A+ril
May
Iune
Iuly
Cash In#lo<
2evenue
3ook "ood& Cash Flo< ProFection Model& Hear 2
Augus
t
Se+tem
:er
5cto:e
r
-ovem:
er
1ecem:
er
Ianuar
y
Fe:rua
ry
Marc
h
A+ril May Iune Iuly
Cash In#lo<
2evenue
Sales FP3> A
12<&00.00
A
1"<B&0.00
A 1
3<200.00
A 1
"<B&0.00
A 2
2<"00.00
A
13<200.0
A
1"<B&0.0
A
1"<B&0.0
A
12<&00.0
A
21<"&0.0
A
1:<B00.00
A
1B<1&0.00
.,,;Son A
1<000.00
A
1<000.00
A
:
A
B
A
:
A 1
<200.00
A
B00.00
A
:00.00
A
:00.00
A 1
<000.00
A
1<300.00
A
1<200.00
etail 1ee A
2<&00.00
A
2<&00.00
A
2<&00.00
A
2<&00.00
A
2<&00.00
A 2
<&00.00
A
2<&00.00
A 2
<&00.00
A 2
<&00.00
A 2
<&00.00
A
2<&00.00
A
2<&00.00
Total 2evenue A
20<000.00
A
1B<3&0.00
A 1
2<200.00
A 1
B<1&0.00
A 2
:<B00.00
A
14<300.0
A
1B<1&0.0
A
1B<2&0.0
A
1:<:00.0
A
2"<:&0.0
A
23<200.00
A
21<B&0.00
A
2"2<:00.0
Total 2evenue
Cash Collection
+ash in $rom sales F20@> A
"<000.00
A
3<240.00
A
3<320.00
A
3<230.00
A
&<:20.00
A 3
<"20.00
A
3<230.00
A 3
<2&0.00
A 3
<:B0.00
A "
<::0.00
A
"<420.00
A
"<340.00
cre,it sales FB0@> A
12<000.00
A
1"<2B0.00
A 1
3<2B0.00
A 1
"<&20.00
A 2
3<B"0.00
A
13<B"0.0
A
1"<&20.0
A
1"<200.0
A
1&<:20.0
A
1:<:20.0
A
1B<BB0.00
A
14<"B0.00
+ollections $rom cre,it
sales
current month F40@>
A
11<200.00
A
10<242.00
A
:<2:2.00
A 1
0<12".00
A 1
2<2BB.00
A :
<2BB.00
A
10<12".0
A
10<220.0
A
11<1"".0
A
13<:42.0
A
13<212.00
A
12<232.00
Previous month cre,it
sales
collection F30@>
A
"<B"B.00
A
"<B00.00
A
"<"0".00
A
3<:B".00
A
"<3&2.00
A 4
<1&2.00
A
"<1&2.00
A "
<3&2.00
A "
<3B0.00
A "
<442.00
A
&<:BB.00
A
&<22".00
-otal cash in A
20<0"B.00
A
1B<4"2.00
A 1
4<020.00
A 1
4<44B.00
A 2
4<00".00
A
20<300.0
A
14<:"2.0
A
1B<222.0
A
1:<&0".0
A
23<43B.0
A
23<:2".00
A
22<240.00
A
2"2<&0".0
Cash 5ut#lo<
;ages
Sarah A
2<32B.00
A
2<32B.00
A
2<32B.00
A
2<32B.00
A
2<32B.00
A 2
<32B.00
A
2<32B.00
A 2
<32B.00
A 2 <
32B.00
A 2
<32B.00
A
2<32B.00
A
2<32B.00
%n site F0al) ins> A
2<042.00
A
2<042.00
A
2<042.00
A
2<042.00
A
2<042.00
A 2
<042.00
A
2<042.00
A 2
<042.00
A 2
<042.00
A 2
<042.00
A
2<042.00
A
2<042.00
%C Site A
1<120.00
A
1<01&.00
A
:
A
1<001.00
A
1<4"3.00
A
:&2.00
A
1<001.00
A 1
<00B.00
A 1
<113.00
A 1
<"3&.00
A
1<3&1.00
A
1<23:.00
%C Site A
1<120.00
A
1<01&.00
A
:
A
1<001.00
A
1<4"3.00
A
:&2.00
A
1<001.00
A 1
<00B.00
A 1
<113.00
A 1
<"3&.00
A
1<3&1.00
A
1<23:.00
Total ;ages A
2<2B0.00
A
2<"40.00
A
2<2"2.00
A
2<""2.00
A
4<:22.00
A 2
<3"".00
A
2<""2.00
A 2
<"&2.00
A 2
<222.00
A 4
<310.00
A
4<1"2.00
A
2<:1B.00
A B
1<0"2.00
Total ;ages
;orking Ca+ital
!ease A
10<000.00
A
10<000.00
A 1
0<000.00
A 1
0<000.00
A 1
0<000.00
A
10<000.0
A
10<000.0
A
10<000.0
A
10<000.0
A
10<000.0
A
10<000.00
A
10<000.00
A
120<000.0
!ease
Supplies A
2&0.00
A
2&0.00
A
2
A
2 &0.00
A
2
A
2&0.00
A
2&0.00
A
2&0.00
A
2&0.00
A
2&0.00
A
2&0.00
A
2&0.00
A
3<000.00
Supplies
'nsurance A
200.00
A
200.00
A
2
A
2 00.00
A
2
A
200.00
A
200.00
A
200.00
A
200.00
A
200.00
A
200.00
A
200.00
A
2<"00.00
'nsurance
S)y train .,vertising A 1
<B"4.00
A 1
<B"4.00
A 1
<B"4.00
A 1
<B"4.00
A 1
<B"4.00
A
;S
A :
23.&0
A :
23.&0
A :
23.&0
A :
23.&0
A :
23.&0
A :
23.&0
A 1
"<442.00
S)y train
.,vertising
Phones A
40.00
A
40.00
A
40.00
A
40.00
A
40.00
A
4 0.00
A
40.00
A
4 0.00
A
4
A
4
A
40.00
A
40.00
A
B
Phones
'nternet A
B0.00
A
B0.00
A
B0.00
A
B0.00
A
B0.00
A
B 0.00
A
B0.00
A
B 0.00
A
B
A
B 0.00
A
B0.00
A
B0.00
A
:
'nternet
Ban) $ees A
1&.00
A
1&.00
A
1&.00
A
1&.00
A
1&.00
A
1 &.00
A
1&.00
A
1 &.00
A
1
A
1 &.00
A
1&.00
A
1&.00
A
1
Ban) $ees
7tilities A
1B0.00
A
1B0.00
A
1
A
1 B0.00
A
1
A
1B0.00
A
1B0.00
A
1B0.00
A
1B0.00
A
1B0.00
A
1B0.00
A
1B0.00
A
2<120.00
7tilities
Total ;orking Ca+ital A
12<2"2.00
A
12<2"2.00
A 1
2<2"2.00
A 1
2<2"2.00
A 1
2<2"2.00
A
10<4:&.0
A
11<41B.&
A
11<41B.&
A
11<41B.&
A
11<41B.&
A
11<41B.&0
A
11<41B.&0
Total Cash 5ut#lo< A
1:<322.00
A
1:<112.00
A 1
B<BBB.00
A 1
:<0B".00
A 2
0<&2B.00
A
14<13:.0
A
1B<120.&
A
1B<14".&
A
1B<3B".&
A
1:<02B.&
A
1B<B20.&0
A
1B<232.&0
A
22&<3&B.0
Total Cash 5ut
-otal cash in$lo0 A
20<0"B.00
A
1B<4"2.00
A 1
4<020.00
A 1
4<44B.00
A 2
4<00".00
A
20<300.0
A
14<:"2.0
A
1B<222.0
A
1:<&0".0
A
23<43B.0
A
23<:2".00
A
22<240.00
-otal cash out$lo0 A
1:<322.00
A
1:<112.00
A 1
B<BBB.00
A 1
:<0B".00
A 2
0<&2B.00
A
14<13:.0
A
1B<120.&
A
1B<14".&
A
1B<3B".&
A
1:<02B.&
A
1B<B20.&0
A
1B<232.&0
Het +ash 1lo0 A
422.00
A
F322.00>
A
F1<B2B.00>
A
F1<302.00>
A
2<"32.00
A 3
<121.00
A
F21".&0>
A
&
A 1
<11:.&0
A "
<40:.&0
A
&<023.&0
A
3<233.&0
Beginning +ash Balance A
21<04:.00
A
21<B0&.00
A 2
1<"3:.00
A 1
:<&41.00
A 1
B<22&.00
A
2"<401.0
A
24<B22.0
A
24<2"4.&
A
24<2::.0
A
2B<B1B.&
A
33<&2B.00
A
3B<&:1.&0
En,ing +ash Balance A
21<B0&.00
A
21<"3:.00
A 1
:<&41.00
A 1
B<22&.00
A 2
"<401.00
A
24<B22.0
A
24<2"4.&
A
24<2::.0
A
2B<B1B.&
A
33<&2B.0
A
3B<&:1.&0
A
"2<22&.00

19
3ook "ood& Income statement
Look Good Fashion Consulting
Pro.#orma Income
Statement
Total Total Total
Period Starting: 20 202 20!
Sales
$ 2
0%&2'0000
$
2()&%00000
$ !
0*&0'0000
-et Sales
$ 2
0%&2'0000
$
2()&%00000
$ !
0*&0'0000
"ross Pro#it
$ 2
0%&2'0000
$
2()&%00000
$ !
0*&0'0000
Ex+enses
;ages $
,%&2%2000
$
*&0(2000
$
**&*)*000
!ease $
!0&000000
$
20&000000
$
20&000000
Supplies $
!&000000
$
!&000000
$
!&000000
'nsurance $
2&)*0*0
$ 2
&(00000
$
2&(00000
S)y train .,vertising $
2&2'*000
$
(&,,)000
$
(&,,)000
Phones $ %
0000
$
*(0000
$ *
(0000
'nternet $
&0(0000
$
%)0000
$ %
)0000
Ban) $ees $
%'000
$
*0000
$
*0000
E5uipment $
&,2(0)
7tilities +ost $
2&'0'000
$ 2
&)0000
$
2&)0000
Business !icense ;S .nnually $
2'000
$
2'000
$
2'000
'nsurance F2011> FEor)
Sa$e>
$ 2
*0*0
$
2*0*0
$ 2
*0*0
'ncorporation 1ee $ *
*02
$
**02
$ *
*02
enovation $
'&000000
Total Ex+enses
$
2'*&,0(0*%
$
22)&'%0%2
$
2!(&!('0%2
-et Income C3ossD
.$
(%&('(0*%
$
20&!*000*
$
,!&,0(00*
Cumulative -et Income
C3ossD
.$
(%&('(0*%
.$
2%&0,(0*
$
((&)2%02,
20
,0! Ex+lanation o# Assum+tions
-ote
!oo) Goo,9s start;up costs have a &0@ error a,,e, in case o$ un,erestimation o$
costs. -he initial cash 8alance is calculate, 8y the start up costs minus the initial
investment.
Starting cash 8alance A4&<000 ; A32<24& J A3B<32&
-here is a re5uest $or A2&<000 ,ollars $rom an investor $or e5uity in the company< as
0ell as
A10<000 $rom Sarah to pay $or the opening costs an, the 0or)ing capital
re5uirements o$ the store.
.ssumptions are that 40@ o$ cre,it car, payments are collecte, $rom customers in
the same month an, the other 30@ are receive, the $ollo0ing month. -he money
nee,e, $or start;up 0ill 8e $or e5uity in the company an, so there are no interest
payments necessary.
-ransit a,vertising costs are 8ase, on a,vertising costs on their 0e8site. Estimate,
sales pro6ections are 8ase, on the ,emographic o$ (etroto0n an, the amount o$
0al) 8y tra?c that 0ill vie0 the store.
Seasonal Tuctuations are sho0n through the start o$ each season having a higher
sales
$orecast< along 0ith the start o$ the school year an, 8e$ore +hristmas having highest
sales. -he pro6ections are also 8ase, on seasonal Tuctuations in the retail
mar)etplace. See the assumption gri, $or the *rst year 8elo0. .,,;ons are repeat
customers 0ho are 8oo)ing a,,itional time. Each a,,;on represents one hour o$
consulting time.
21
-ote 2
Assum+tion grid
Augus
t
Se+tem
:er
5cto:e
r
-ovem:
er
1ecem:
er
Ianuar
y
Fe:rua
ry
Marc
h
A+ril May Iune Iu
l Bnit
Pac)age o$ 3 FP3> 30 3& "0 "0 40 3& "0 "& "0 && 20
.,,;Son 0 2 4 B B 1" 4 B : B 11
#ours o$ Eor) 13& 123.
&
1B4 1BB 323 141.
&
1B4 210.
&
1B: 2&&.
&
2B1
%perating +ap. FPercent> 2B@ 3"@ 3:@ 3:@ 24@ 32 3: "" 3: &3 &:@
22