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With IADSA taking initiatives in the development of Scientific areas and world
markets of Dietary and Nutraceutical the industry is set to get an structured
impetus.
India also took a cue from this and sent a delegation to the Supplyside West at Las
Vegas which was held at the Venetian Sands from 22nd to 24th October, 2008. It was
a modest beginning to Indias offshore marketing efforts. India will be well
represented by suppliers and finished goods manufacturers at the Natural Products
Expo West, starting March 5-8, 2009 Please click :
http://www.expowest.com/ew09/public/enter.aspx for more information.
India is preparing the growth path for the Nutraceutical Industry with new
legislations being introduced in the coming months by the newly formulated Food
Safety Standards Authority, the apex body for Food and Nutrition. As per
estimates nutraceuticals market in 2007 was INR18.75 billion and expected to grow
at 20% CAGR to achieve a market size of INR27 billion in 2009. Global
nutraceuticals market is estimated at USD120 billion in 2007 growing at 7%
(CAGR).
Indian nutraceutical market is Indian Food Supplements
composedof food supplements Indian Food supplements Segmentation
(2007)
Sports
and vitamins and mineral Protein Products
Clinical
Products
Powder 2%
2%
5%
supplements. In the Pediatric
Nutrition
Food
5%
products
nutraceuticals market, Fruit based and
Products supplemen
6% ts
vitamins have remained a 50%
Malted
Beverages
30%
16%
s
s
15%
ns
20%
18.75
comes to ayurvedic, herbal and natural 20
15
products in nutraceuticals. 15 12.5
10
0
2005 2006 2007E 2008E 2009E
Ageing population
The converging economic and demographic trends in India have laid the
groundwork for opportunity in nutraceuticals. Currently the population pyramid in
India has a wide base at the bottom from uncontrolled birth rates, and a small point
at the top from lower-than-average life expectancies. The ageing population will
increase, and demand for supplements and functional foods related to age-related
conditions will certainly grow at double-digit rates. There are 516 million people
between the ages of 20-55 today; that number will grow to 800 million in the next 40
years.
10 %
growing at a drastic rate which is expected to increase from less than 29% of total
population in 2006 to more 33% by 2020. Diseases that are related to the life-style of
the people are showing higher growth.
Baby Boomers
Baby boomers (those born between 1946 to1964) are the most important consumers
to the industry, as their new attitudes towards disease prevention and are in one of
the highest risk age groups for many diseases and illnesses. Health-conscious baby
boomers are eating their way to a better life, fuelling a sharp rise in demand for
functional foods or nutraceuticals.
40.1
part of OTC market, where as 27
18.75
HEADLINES
To highlight the recent changes /developments in the agricultural, food processing and
exports sector, the CII has organised an interactive session with Jayakumar, additional
chief secretary & agriculture production commissioner of the state government. The
session also provided a forum for the industry to have a direct interaction with the
Agriculture Production Commissioner on company specific procedural issues and also to
raise issues which are of concern to industry.
Jayakumar spoke about the importance of branding the food processing industry as
farmer friendly. Ensuring a fair and transparent mechanism for sharing benefits of high
value agriculture to the farmers should be the aim, he said. The government was ready to
financially take up any projects like entrepreneur and skill development programmes with
organisations like the CII. The government would also like to be involved in technology
transfers through standardised means. He wanted the current decade for the food
processing industry to be showcased as the sunrise industry for the next five years.
Shivdas B Menon, past chairman, CII, and convenor, agriculture, food processing and
export panel, apprised the Agriculture Production commissioner about the need for a
single window scheme for agriculture; also the importance of regular interactions
between government , agriculture institutes and the industry.
M S A Kumar, chairman, CII Kerala state council, spoke about the need for inclusive
growth and generating profitable employment opportunities in agriculture with
collaboration from government. He also spoke about the CII plan for an Agri Show. CII
would be taking up the matter of the agri sector with the government in future.
REFERENCE:-
FnBnews.com
2) Food and energy crisis to force failure of Millennium
Development Goals
The current food and energy crisis will make meeting the Millennium Development
Goals even harder to reach - if not unattainable - according to civil society representatives
at the Commonwealth Finance Ministers meeting in Saint Lucia on October 6.
The global community recently met in New York to discuss progress on the Millennium
Development Goals (MDGs), which are targets and standards in global poverty, health
and sustainability. But, speaking ahead of the Commonwealth Finance Ministers meeting
opening ceremony, Commonwealth civil society said that while the countries were
generally doing well towards progress, the rising food and energy crisis threatens to undo
that. Civil society experts are concerned that as the crisis worsens, it will make the
achievement of the Millennium Development Goals unrealistic and could lead to eight
lost years of progress.
Nelcia Robinson, Co-ordinator of the Caribbean Association for Feminist Research and
Action, cited the need for food security to ensure that those groups indentified as
vulnerable within the Millennium Development Goals will be able to meet nutritional
basics. "People with, or supporting those with HIV and AIDS, are already hard pressed to
meet their nutritional needs," said Robinson. "Increasing costs and potential increases
through Value Added Tax will only exacerbate this."
Sarwar Bari, the National Co-ordinator for Pattan Development Organisation, said
education-specific MDGs were also likely to be affected. "We have done focus groups
and we see that people are taking their children out of school because transport costs are
now an issue," said Bari. "Girls tend to be the most affected and this is harming the
MDGs related to gender parity in schools in India, Bangladesh and Pakistan." The
education issue isn't only specific to Asia. Robinson reported that the rising cost of fuel
being passed onto the consumer meant that children were dropping out of school or
reverting to walking to school because they could not afford bus fares.
Governments face the reality of spending less on social welfare and development sectors
as they try to stem and support the current crisis but civil society representatives are
urging them not to lose sight of the work done towards the MDG achievements to date
and that national policies addressing the crisis should be in line with the plans for
addressing the MDGs.
Civil society representatives pointed to recent civil unrest taking place across countries as
people protest against rising costs of food and energy and its implications. Starting
Tuesday, 7th October, the Commonwealth Finance Ministers will have the opportunity to
review Commonwealth civil society's statement and recommendations on how to prevent
that unrest and discuss recommendations. Commonwealth Foundation Governance and
Democracy Programme Manager Seth Lartey, said.
"The high fuel and food prices pose different challenges for each Commonwealth
country. There is a need for all member countries to develop policy responses to meet
those challenges and address civil society's collective concerns and contribute to a global
debate," Lartey added. The Commonwealth Foundation has brought together civil society
representatives from around the Commonwealth to contribute to the government
proceedings which will in turn feed into global-level discussions.
REFERENCE:-
FnBnews.com
It was first PepsiCo which had announced to invest another $500 million in to the Indian
market, then Nestlé announced to invest Rs 600 cr (approx. € 100 million) in India in
2009 for expansion of its business in the country.
For Nestlé, this would be doubling the investment in 2009 after Rs. 300 cr as part of its
business strategy.
"The company is reinvesting and expanding in India and Nestle India will have all the
financial resources to expand and grow from the parent company. In the years to come,
there will be no limit to our investments in India and we are willing to invest as much as
is strategically and economically sound," Nestle International Chairman Peter Brabeck
said.
Brabeck said that India would be one of the fastest growing markets for Nestle
worldwide.
REFERENCE:-
www.foodindustryindia.com
They also observe that growing crops in greenhouses produces better quality crops that
fetch them more money. "When we grow flowers in the green houses the quality is good
when compared with the ones grown outdoors. There is an improvement in the quality
and the size of the produce. We are benefiting from its cultivation," said Pooja, a woman
farmer from Mohal in Kullu.
When polyhouse farming was first introduced in 2003-04, farmers were skeptical and
reluctant to take to this farming technique. Later while some farmers took it through
advertisements in newspapers thers saw polyhouses in some other states. "I got the idea
of polyhouse when I visited the Bilaspur district in Chhattisgarh where I saw theses
polyhouses. After that I though that the little land that I have I should utilize it fully by
erecting a polyhouse and do some cultivation," said Kedar Nath, a farmer from Shamshi
village in Kullu.
The farmers have been growing exotic vegetables as well as flowers in poly houses. The
State Government has planned to install 20,000 more such poly houses.
"As they were earning good income through apple farming, earlier farmers had very little
interest in polyhouse cultivation. In the last few years, a decline in apple production has
prompted the farmers to take interest in polyhouse farming, apple and flower cultivation,
and unseasonable farming. They have been earning good income through that. Our
department plans to cover an area of 25000 sq ft this year. All these will be high
technology polyhouses," said Y.P. Mehta, Deputy Director, Horticulture Department,
Himachal Pradesh.
Himachal Pradesh earns more than Rs 2500 crores from cultivation of fruits and
vegetables. The cultivation of exotic vegetables and flowers in polyhouses will only add
to the business and economy of the state. Similar initiatives are being taken in Haryana
also. The crops that would be cultivated include tomato, capsicum, cabbage and brinjal.
By Prem Thakur
REFERENCE:-
1) dailyindia.com
2) FreshPlaza.com
"The top-end branded juice market is growing around 15-20 per cent annually. Tropicana
currently has around five per cent share in the Indian branded fruit juice market. We are
looking at doubling our overall share in the fruit juice segment in two years," PepsiCo
India Executive Director (Marketing) Punita Lal told PTI.
The company has relaunched its Tropicana Premium Gold as Tropicana 100 per cent
Fresh. It has two other fruit juice brands in the Indian market -- Tropicana Twister and
Slice. Last month PepsiCo Chairperson and CEO Indra Nooyi had announced that the
company would invest 500 million dollars in India over the next three years to triple
revenues in the country with focus on healthy products.
Lal said the company re-launched the Tropicana brand as part of a "journey to transform
portfolio and offer more choices to satisfy each customer segment" in the estimated 80-
million-cases-per-year Indian fruit juice market. "We are re-launching the brand as
'Tropicana 100 Per Cent Fresh' to highlight the brand's strength as a complete fruit juice
devoid of any artificial colour, preservatives and sugar," she said.
To push the brand, PepsiCo is looking for a new 360 degree campaign involving a change
in packaging style, besides launch of a website, television commercial, print advertising
and out-door campaign. The new Tropicana would be available in apple, orange and
grape varieties with price range of Rs 80 (one litre pack) and Rs 18 (200 ml pack).
REFERENCE:-
1) business-standard.com
2) FreshPlaza.com
“Beyond the major effort to properly categorise and understand cacao’s proper genetic
history, this new classification of cacao genotypes and the localisation of their
geographic origins will facilitate the collection of new germplasm with resistance to the
devastating cacao diseases,” said Dr. Juan Carlos Motamayor, lead scientist with the
cocoa genetics division of Mars, Inc.
“The new findings… should considerably help to speed up the genetic improvement of
this species and the selection of new cultivars capable of withstanding the diseases that
threaten the existence of our beloved chocolate,” Dr. Motamayor went on to say.
Study details
The study, published in the online science journal PLoS ONE, was led by scientists from
confectionery giant Mars, Incorporated, the US Department of Agriculture – Agricultural
Research Service (USDA-ARS) and major cocoa institutions CIRAD-France, CEPLAC-
Brazil and INIAP-Ecuador.
The cacao tree has traditionally been classified into three groups: Criollo, Forastero and
Trinitario. Beans from the Forastero group account for around 80 per cent of the world’s
chocolate production. Only around 10 per cent is produced from Criollo, which is the
rarest and most expensive. Trinitario, a hybrid of the other groups, makes up the
remainder of production.
The report states that previous collections of cacao germplasm have “not contributed to
cacao improvement because its relationship to cultivated selections was poorly
understood”. For the purposes of the report, 1,241 individual trees covering a wide
geographical area were genotyped with 106 microsatellite markers.
The results led the scientists to produce a list of ten genetic clusters, which they have
labelled Marañon, Curaray, Iquitos, Nanay, Contamana, Amelonado, Purús, Nacional and
Guiana. They hope that germplasm curators and geneticists will apply this new
classification scheme to their management and exploitation of cacao.
Moreover, the scientists propose the establishment of new mating schemes between the
groups to create new, stronger genetic models of cacao and minimise loss.
The export of cacao beans is the primary source of income for several West African
countries such as the Côte d’Ivoire and Ghana. Other producers include Colombia,
Mexico and Sierra Leone.
REFERENCE:-
1) Source: PLoS One3 (10): e3311. doi:10.1371/journal.pone.0003311 “Geographic
and Genetic Population Differentiation of the Amazonian Chocolate Tree (Theobroma
cacao L)”J. C. Motamayor, P. Lachenaud, J. Wallace da Silva e Mota, R. Loor, D.
N. Kuhn, J. Steven Brown, R. J. Schnell
2) Confectionarynews.com
The benefits of the mushroom extract were linked to the antioxidant activity of the fungi,
report the authors, led by Huynh Bao.
Oxidation processes in food can lead to organoleptic deterioration in taste, colour and
texture. And fish products are particularly susceptible to oxidation processes because of
the high unsaturated lipid content.
The food industry has long been aware of this, and is increasingly seeking natural
solutions rather than artificial additives, such as like butylhydroxyanisole (BHA) and
butylhydroxytoluene (BHT), to extend the shelf life of milder-tasting products.
According to a 2003 report by Frost and Sullivan, the synthetic antioxidant market is in
decline, while natural antioxidants, such as herb extracts, tocopherols (vitamin E) and
ascorbates (vitamin C) are growing, pushed by consumer desire acceptance and easier
market access.
New possibilities
The researchers prepared extracts of Flammulina velutipes which contained the
compound ergothioneine (ERT) at a level of 3.03 mg/mL. In antioxidant tests, the extract
showed high activity, according to the 2,2-diphenyl-1-picrylhydrazyl (DPPH) radical
scavenging activity assay.
Moreover, a suppression of lipid oxidation was observed, they said, particularly when
added to the tuna samples.
“Lipid oxidation in beef and fish meats to which the mushroom extract had been added
was “virtually” controlled during storage on ice,” wrote the researchers.
Furthermore, the natural colours of the meat were maintained after 12 and seven days of
storage, respectively, when the extract was added.
On the other hand, in meat samples without the mushroom additive a browning of the
meat was observed after six and two days of storage for the beef and tuna, respectively.
“These results suggest that ERT in the hydrophilic extract of F. velutipes plays an
important role as a colour stabilizer of meats,” concluded the researchers.
REFERENCE:-
1) Source: Journal of Agricultural and Food Chemistry
Published online ahead of print, ASAP Article, doi: 10.1021/jf8017063
“Antioxidative Activity and Antidiscoloration Efficacy of Ergothioneine in Mushroom
(Flammulina velutipes) Extract Added to Beef and Fish Meats”
Authors: H.N.D. Bao, H. Ushio, T. Ohshima
2) foodqualitynews.com
The researchers said they assessed the quality of the juice based on its high vitamin C
content, intense orange colour, fresh mandarin flavour and absence of negative off-
flavours.
“A container with thick inner layer of aluminium foil will maintain the quality of the
juice for a longer time (over 90 days) compared with a shelf life of about 54 days from
cartons with an inner layer of ethylene vinyl alcohol copolymers,” said the research
group.
Fruit juices and beverages must be handled carefully during processing and storage to
control nutrient losses and colour changes, and the label showing content per serving of
the important nutritional component, ascorbic acid (AA), must be valid throughout the
product shelf life, claim the researchers.
Permeation through packaging materials and the degradation of colour and nutrients by
oxygen transmission through packages is an increasing area of research, said the group;
however, they claim their study is the first evaluation of the effects of carton materials on
mandarin juices
Objective
The aim of the research, said the team, was to compare the colour properties, AA
degradation and changes of gas composition in the headspace of refrigerated mandarin
juice stored in four different containers.
According to the study, orange juice accounts for 60 per cent of all Western European
consumption of fruit juices and juice-based drinks. The team said their results can inform
manufacturers regarding which container is the best for refrigerating this particular juice
type.
Method
The researchers said that juices were processed under aseptic packaging and thermal
treatment of pasteurization, packaged in three different nontransparent plastic containers
and one transparent container and were stored under refrigeration conditions.
The team said that the juice samples were analysed at various intervals between 0 and 90
days.
Evaluation
Oxygen production was measured in the juice containers, according to the scientists, by
extracting 1mL of the headspace using a gas syringe, and oxygen was quantified using a
Shimadzu model 14A gas chromatograph, while colour determinations were made using
a Hunterlab Colour flex.
The researchers added that sensory evaluation was determined over sampling days 0 to
90 and a panel of 20 consumers was used:
"The principal selection criterion was that subjects had to be regular consumers of juice
at least twice a week,” explained the team.
The consumers, said the researchers, were asked to rank the juices in terms of colour,
fresh mandarin flavour, and off-flavours, and the assessors were trained to rinse their
mouths with water and wait at least two minutes between samples.
Results
The study concluded that juices C and D presented significantly higher oxygen
concentrations than juices A and B:
“Cartons A and B could be considered as high oxygen barriers, while carton C and [the]
PET bottle were low oxygen barriers. In our opinion, the main entrance of air into
container C must be located in the joints of the upper part. However, further research is
needed to find a proper explanation for these experimental findings," claim the research
group.
They said that high reductions in vitamin C content in juices C and D were due to the fact
that higher oxygen contents were present in these juices as compared to juices A and B.
According to the researchers, the experimental results proved that carton composition
was an important quality control parameter in determining the degradation of the initial
vivid orange colour of the refrigerated mandarin juices: “It seems evident that carton A
provided better experimental results than cartons B and C and [the] PET bottle.”
In terms of the sensory analysis, the transparent PET bottle performed the worst - after
only 18 days, the juice presented a less intense colour than the rest of the juices and its
fresh mandarin flavour started to disappear after 36 days of refrigerated storage, while
after 90 days it had a significantly higher intensity of off-flavours, claims the study.
However, the researchers found that after 54 days, both juices A and B presented
significantly higher intensities of fresh mandarin flavour than juices C and D.
REFERENCE:-
1) Source: Journal of Food Quality 31 (2008) 596-611
Published online ahead of print
Effect of packaging materials on colour, vitamin C and sensory quality of refrigerated
mandarin juice
Authors: F. Beltran-Gonzalez, A. J. Perez Lopez, J. M. Lopez-Nicolas, A.A.
Carbonell Barrachina
2) foodqualitynews.com
In addition to CAA, the researchers also measured total phenolic content, and oxygen
radical absorbance capacity (ORAC) values. These are more typical ‘in-the-fruit’
readings but the researchers wanted to test the levels of antioxidants in fruits in a more
biologically representative manner, hence their application of the CAA method which
measures antioxidant activity ‘in-the-cell’.
The research, published in the Journal of Agricultural and Food Chemistry, found wild
blueberries notched the highest antioxidant levels under these measures also.
Melons and bananas had the lowest antioxidant activity and cultivated blueberries
demonstrated less antioxidant activity than their wild cousins.
Because of the volume at which they are consumed, apples contributed most fruit
phenolics to the American diet, with apples and strawberries the biggest suppliers of
antioxidant activity.
Free radicals react with and attack lipids, proteins, carbohydrates, and DNA and have
been linked to a number of oxidative stress conditions including some cancers.
“The CAA assay is a more biologically relevant method than the chemistry antioxidant
activity assays as it accounts for uptake, metabolism, distribution and activity of
antioxidant compounds within cells versus solely looking at antioxidant value,” said lead
scientist Rui Hai Liu, PhD.
CAA centres on dichlorofluorescin, a probe molecule trapped within cells that can be
easily oxidised to produce fluorescence. The test uses 2,2'-azobis(2-amidinopropane)
dihydrochloride (ABAP)-generated peroxyl radicals to oxidise dichlorofluorescin, and
the ability of antioxidant compounds to inhibit this process.
Fruits like berries are naturally high in antioxidants because of their anthocyanin content,
which not only give many fruits their colour, but are high in antioxidants.
“While further testing is needed to confirm how dietary antioxidants are absorbed by
and go to work in the human body to prevent cancer and other chronic diseases, we’re
encouraged by the response in this initial screening measure,” Dr Liu concluded.
REFERENCE:-
1) Source: Journal of Agricultural and Food Chemistry Volume 56, Number 18,
Pages 8418–8426 "Cellular Antioxidant Activity of Common Fruits" Authors: K.L.
Wolfe, X. Kang, X. He, M. Dong, Q. Zhang, R.H. Liu
2) nutraingredients-usa.com
Please find attached with this email separately as a .pdf file of Chairman's letter and
the 3-year Scientific Program
For membership and more information about Health Foods and Dietary
Supplements Association (HADSA) please contact:
Mr. Wikram Sanadi – Buissness Development Manager (Email: rumzan1@gmail.com)
Ms. Bina Mehta – Commercial Techno Officer (Email: bina@hadsa.com)
Ms. Vaishali Satam- Executive Administration and Public Relations (Email:vaishali@hadsa.com)