War Stories from the Digital Frontline

Digital Communications:
A Female Leaders Perspective

Overcoming challenges and progressing in the digital world

as a female communication professional
$795 plus gst

#womencomms

One Day Interactive Roundtable, 16 July, 2014, Rydges Sydney Central

Michelle Lambert, Director,

Neryl East, Director,

Social Media Navigator Pty Ltd

Neryl East Communications

Louise Denver, Director,

Shirley Anne Fortina, Director,

Corporate Affairs Communication,

The POD Consultancy Pty Ltd

Deloitte

Advancement in technology, social media and customer expectations are

creating huge demands for relevant and useful communication.
This unique event has brought together some of the top female leaders in
communication to share their experiences and knowledge on how to:

Create authentic and relevant external, internal and social communications

Create and keep followers

Inspire and involve customers and clients

Build a stand-out culture in the digital age
They will be sharing their war stories from the digital frontline and helping you to
understand how social media and digital communication can deliver benefits on
a personal and professional level.
The first TWENTY delegates to register will receive complimentary hard copy reports from
two speakers featured at this event:

Strategic Internal Communication for Complex Organisations by Neryl East

Women in Business by Shirley Anne Fortina

Supported By:

www.arkgroupaustralia.com.au

One Day Interactive Roundtable, 16 July, 2014, Rydges Sydney Central

Digital Communications:
A Female Leaders Perspective
8:30 Registration and refreshments
9:00 Chairpersons opening remarks and discussion

Michelle Lambert, Director, Social Media
Navigator Pty Ltd
9:15 Relationship building and reputation promotion
Louise Denver, a Director Corporate Affairs &
Communications Deloitte, will share how being
authentic and relevant in external, internal and
social communications is what matters most
today. It is the stuff that creates and keeps
followers, causes clients and customers to
remain sticky, and inspires and involves our
people. Creating scalable learning and making
relationships that shift the dial.
Being memorable through story and image
Being useful through information and
anticipation
Louise will share stories from the digital frontline
as well as those from the operational bottom
line in an interactive session that she hopes
ensures you too roll up your sleeves and join in
to explore your interests, needs and issues.
About the facilitator:
A former international journalist based
in the Middle East, Northern Ireland,
London and New York, Louise Denver
has led internal communications at a
Big 4 bank in Australia, as well as pioneered
the comms side of social at two of the worlds
Big 4 professional services firms. Currently she
is responsible for media and communications
for Financial Services; Technology, Media and
Telcos; and Risk Services at Deloitte and is a
senior member of the Corporate Affairs team.
One of her LinkedIn referees writes: Louise
brings together a wealth of "old world" media
and public relations experience, with a passion
and knowledge for "new world" digital and
social media relations. This is a best of breed
combination ensuring new programs are based
on the best classic thinking of public relations,
while leveraging all the new tools in the
profession.
10:45 Morning refreshments and networking

11:15 Understanding the impact of digital

communication on your leadership brand

We are all walking talking brands! The way you
interact in person, over the phone and through
various digital modes all have an impact on
your brand. In this interactive session we will
look at:
The communication process
Four steps to understanding your brand:
Self-reflection, Transferable Skills, SWOT and
Value Proposition
Three Questions: Where Now?, Where To?
and How To? in a SMART way
The 4Ps of Leadership Brand: Purpose,
People, Performance and Personality
About the facilitator:
Shirley Anne Fortinas career spans
23 years across a broad range of
companies, industries and roles. She
has experience in the banking and
finance sectors and for the past seven years she
has been working in the professional services
environment.
Having worked for a number of organisations,
Shirley Anne has been exposed to many
different types of systems, processes,
management structures, cultures and people.
She is experienced in negotiation, preparation,
presenting and closing of new business
proposals; risk management and compliance;
strategic business development planning and
implementation; client management and
relationship building; facilitation, leadership,
coaching and formal training.
Shirley Anne is accredited to deliver: CLICK!
Colours, a tool that helps people and teams
build relationships quickly, by understanding
what makes people tick! And the Internationally
Accredited Extended DISC, a behavioural
style tool that can help you improve your
interpersonal communications and your
business relationships.
12:45 Networking lunch (let us know if you have
any special dietary requirements 2 weeks prior
to forum)

One Day Interactive Roundtable, 16 July, 2014, Rydges Sydney Central

Digital Communications:
A Female Leaders Perspective
1:45 Integrating communication and aligning it with
the core of the business
Business communication used to be about spin;
playing up your organisations good points
and doing your best to bury the bodies when
things went wrong. In the digital age, where
people can see further into your business
than ever before, organisations will thrive from
building a stand-out culture; not just saying
theyre great, but being great and being
known for it.
This session looks at the critical importance of
keeping communication consistent with the
DNA of your organisation:
How to integrate all elements of
communication to build a stand-out culture
The key attributes of superior
communicators in the digital age
How to be transparent and keep your
reputation intact

About the facilitator:

Dr Neryl East helps people become
stand-outs as leaders, team members
and individuals - ensuring their
outstanding communication skills match
their behaviour.
Neryl has a 30-year track record as a
communication expert including a career in
television and radio and more than a decade
in the rough-and-tumble of local government.
She has a Master of Arts and a PhD in
Journalism.
She started as a cadet journalist in the (then)
male-dominated environment of Sydney radio,
and remembers being told to wear high heels
so she could kick the TV cameramen if they
got in her way during all-in media interviews,
which often looked more like scrums.
She moved to the world of television
where she reported and presented every
conceivable type of story from grisly murders
to over-sized vegetables and everything in
between.
Neryl then crossed to the dark side into
corporate communication and later found
herself in local government where she likens
her role to juggling hand grenades while
pedalling a unicycle across a flaming tightrope
over a crocodile-infested gorge!
Neryl now inspires business and organisations
to have a stand-out culture, helping them seize
the opportunities and meet the challenges of
the reputation-driven social media age.
Author of two highly successful reports:
Strategic Internal Communication for Complex
Organisations and
Strategic Internal Communications: Boosting
Corporate Culture, Productivity and Profitability

3:00 Afternoon refreshments and networking

3:30 Pulling it all together: Social media as an
enabler for achieving successful bottom-line

Social Media is a tool. When done well it
enables and enhances communication
and collaboration both internally within
organisations and externally in the community
and broader networks. We will tie together the
value that can be achieved both personally
and professionally, we will be looking at the
critical area of the internal communications
/ content strategies which cannot be over
emphasised, and we will be covering the
integration / alignment of that communication
with the business needs.

In this final session of the day, we will work on
how to consolidate the learnings from the day
with key approaches that can deliver benefits
to you both personally and professionally, we
will cover;
The benefits of social media for your
organisation and what data is around
Why 75% of social media initiatives fail
Putting the puzzle pieces together, what is
the recipe for success
Consolidating action points from each
session to enable you to step into a thought
leadership role in this space
About the facilitator:
Michelle Lambert has extensive
experience in Social Media both
business to business in communication
and reputation management as well as
internally within organisations. She has a
background in Change Management,
community development and knowledge
management across industry in Australia
and Asia. Her significant experience in these
areas and her advanced and innovative
facilitation skills make for a great mix in assisting
participants to understand complex issues.
As founder of the Knowledge Management
Roundtable, a successful cross industry peer
learning and networking forum Michelle saw
the need and was instrumental in developing
a way for organisations to develop and
implement Digital Strategies successfully
Social Media Navigator helps organisations
improve productivity by using social media
to communicate effectively both inside and
outside the firewall.
4:30 Closing remarks and end of event

5 way s t o b o o k yo u r p l a c e AT t h i s e v e n t
Phone: +61 1300 550 662
+61 (02) 8913 4000

Fax: +61 1300 550 663

+61 (02) 8913 4099

Email: aga@arkgroupasia.com
Web: www.arkgroupaustralia.com.au

Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Digital Communications: A Female Leaders Perspective

16 July, 2014, Rydges Sydney Central

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Strategic Internal Communication
for 13
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Organisations by Neryl East

Women in Business by Shirley Anne Fortina

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