John Pribble III

756 Jaeger St
Columbus Ohio 43206
614 783 4173 (m)
john@johnpribbleiii.com
www.johnpribbleiii.com

Strategic marketing, branding, design and advertising leadership

Professional skills
Strong strategic marketing and implementation experience in Branding, Positioning & Communications (Corporate
identity, advertising / promotions, product design / development, packaging / merchandising, retail environments,
Web design, user / market research), and Information Technology (eCommerce, Internet / digital communications
strategy, CRM / multi-channel marketing). Outstanding credentials in sales, business development, proposal writing,
presentation, client relationship and project management.

Jan 2008 – Present

Partner Think-Brand llc, Columbus
Think-Brand is a strategic design firm. We work with business leaders intent on using design thinking as a core
competency for business advantage. We use consensus building, customer/stakeholder alignment, and internal
resource allocation to make change simple, smart and successful. www.think-brand.com
May 2005 – Present
Proprietor German Village Guest House, Columbus
Nationally recognized boutique hospitality brand. More than a bed & breakfast, the German Village Guest House is a
chic variation on the theme. Discover a metro lifestyle contrasted with 1800s architecture, brick streets, private
storybook gardens and the best dining, shopping, galleries and parks that the Midwest has to offer.
www.gvguesthouse.com
Jan 2004 – May 2006
Director, strategic development Fitch, Columbus

Fitch is a leading global, multidisciplinary brand and design consulting firm with expertise in brand strategy and
positioning, product design, development and manufacturing; brand communications, packaging and identity; and
retail merchandising and design. Oversee all aspects of Fitch sales initiatives, includes directly managing lead
generators and sales executives; indirectly managing account directors and business extension opportunities.
Responsible for meeting personal and team multi-million dollar annual sales goals. Lead major client opportunities,
presentations and relationships. Clients include Best Buy, Nokia, Owens Corning, Altec Lansing, Reliance Medical, L-
3 Communications Security & Detection Systems, Respironics, Ethicon Endo-Surgery, Maytag (Jenn-Air), Gerber
(Novartis), GE Company, Domino’s Pizza. Fitch is a WPP Group (NASDAQ: WPPGY) marketing services brand.

April 02 – June 03
Vice president/management supervisor
HGA Advertising and Design, Inc., Columbus

HGA provides in-depth, multiple media marketing, advertising and creative services. Responsibilities include brand
and marketing strategy, account planning and leadership, and business development. Clients included Stanley
Steemer International, NHL Columbus Blue Jackets, Eagle Crusher Company.

August 99 – November 01
Director, communications and technology strategy
marchFIRST (entity previously known as USWeb/CKS), Columbus

marchFIRST built businesses through expertise in strategy, brand building and Internet technology. Defined and lead
strategic planning efforts and large client engagements; contributed as a core strategist in eBusiness, eCommerce
and brand strategy engagements, and leading business development efforts for local and national accounts.
Established and maintained corporate relationships with various professional and philanthropic communities. Clients
included FedEx, Nationwide, Bank One, Procter & Gamble, Metatec, VentureAdvantage.org (Columbus Technology
Leadership Council/Columbus Chamber of Commerce), NetJets.
Feb 97 – Aug 99
Director, client strategy and services
MC2 Interactive, Columbus

MC2 Interactive developed custom business solutions and Web marketing programs. Responsible for account and
project leadership for Fortune 500 and ‘Big brand’ companies in B-to-C, B-to-B and eCommerce. Introduced strategic
development processes, project management protocol, business development programs. Gained extensive
knowledge of Web design and multi-tier applications. Clients include Time Inc. New Media, Inktomi, Haworth, Inc.,
Camelot Music, Ashland Chemical, American Electric Power, Honda of America Manufacturing, Lane Bryant, Ross
Pediatric Nutrition (Welcome Addition), Sofa Express, Thompson’s Products, Elmer’s brand adhesives.

Nov 1993 - Feb 97

Senior associate, product development and interactive design
Fitch Inc., Columbus

Business development for Fitch’s brand communications, product development, interactive and market strategy
offers. Responsibilities include prospecting, sales presentations, scoping engagements and proposal writing.
Developed industry expertise in consumer electronics, computers, software and information technology; medical
devices; consumer packaged goods. Helped build Fitch’s interactive offer, including work in hardware and software
user interfaces, eCommerce, multimedia and Web services, international business development efforts. Worked
closely with industrial, graphic and information designers, researchers and strategists, human factors specialists,
software developers and mechanical engineers. Traveled extensively for business and trade events.

Nov 1992 - Nov 93

Account executive
SBC Advertising and Public Relations, Columbus

SBC is a large regional advertising agency focused on clients with strong retail channels. Responsibilities included
client liaison and guardian of the brand for $17 million Frigidaire brand major appliance account. Helped develop
strategy and manage tactical execution of national communications systems, including print and broadcast
advertising, consumer and dealer sales literature, point-of-purchase and merchandising, promotions, public relations
and direct marketing. Managed up to 60 open projects at a time. Worked with key national accounts to develop
customized advertising and promotional programs. Selected for agency’s new business team.

Jun 1990 -Sep 92

Advertising director/business manager
Campus Press, University of Colorado at Boulder

The Campus Press is an award-winning student-laboratory newspaper owned and published by the School of
Journalism and Mass Communications at the University of Colorado. Recruited to manage sales, marketing,
operations, production and distribution. Full P&L responsibility. Increased sales by 50% over two years and regained
market share in a highly competitive environment. Set single issue and yearly sales records. Trained and managed
new sales and production staffs of 60 students every semester for twice-weekly 11,000 distribution paper. Taught
advertising strategy and principles of selling class to advertising majors, who then performed as the newspaper’s
sales staff. Set and met professional standards for production quality of newspaper. Launched new paper format and
design. Developed and implemented new business management systems. Implemented first fully digital production
collegiate newspaper in the country. Established, maintained and enhanced relationships with multiple university
constituencies and business entities.

Mar 1984 – May 1990

Vice president
Workshop Design Consultants, Columbus
Workshop was a 15-person graphic design, advertising and public relations firm. Developed strategy, directed
creative, wrote copy, managed client and vendor relationships, produced radio and television commercials, bought
and managed printing, bought and managed print and broadcast media, wrote press releases and managed media
events, new business presentations and proposals. Started as an intern, eventually promoted to director of
advertising and then to vice president. Worked full-time while completing degree at Ohio State University. Clients
represented B-to-B, FMCG, fast food and health care, including Borden Home and Professional Products Group
(Elmer’s brand glues and adhesives), Ross Products Division, Abbott Laboratories, Krylon Paints, GTE Directories.

Academics
MA Journalism & Mass Communications, University of Colorado at Boulder 1992
Thesis: Integration of Design and Marketing in Higher Education, in Journalism Abstracts 1992
(for full text, see: http://www.johnpribbleiii.com/Designthinking.html).

BA Journalism, The Ohio State University 1989

• Advertising major

Instructor
Fisher College of Business, The Ohio State University, Columbus 2009 –
• Marketing adjunct, teaching Promotional and Brand Strategies

Franklin University, Columbus 2004 – 2009

• Undergraduate Marketing adjunct, teaching Market (Consumer) Behavior; Advertising & Integrated Brand
Promotions; Principles of Marketing
• Graduate Marketing Adjunct, teaching Marketing & Media Research; Audience and Consumer Behavior; and
Integrated Marketing Communications;
• Capstone advisor to MBA/MCM students

Rocky Mountain College of Art and Design, Denver 1991 – 92

• Adjunct, taught Advertising copywriting to senior graphic design and advertising students

University of Colorado at Boulder, School of Journalism and Mass Communications 1990 – 92

• GA, designed and taught Advertising Practicum to advertising & business majors

Conferences
• Selected in judged competition to present paper on Integrating industrial design into the medical device
development process at Medical Device Manufacturer’s Conference, Orlando 1997
• Selected in juried competition to present paper on Integrating Design and Marketing in Higher Education: A
Longitudinal Study, at the Industrial Designer’s Society of America National Educators Conference, San
Diego 1998

Creative recognition
• American Advertising Federation
• Columbus Society of Communicating Arts
• American Marketing Association
• Mid-Ohio Direct Marketing Association
• Public Relations Society of America
• Business Marketing Magazine
• Web Marketing Association
• New Media Magazine (Invision Awards)
• International Web Page Awards (Webby Awards)

Other
• Fred and Howard Ambassador Award from the German Village Society, 2008
• Public speaker on topics in Advertising, Marketing, Internet and eBusiness.
• Business First 40 Under 40, 2002.
• United Way, Young Leadership Group
• Volunteer Mentor, YMCA Future Leaders of America program, 2003, 2001.
• Executive Board, Columbus Chapter American Marketing Assn, 2003-05.
• Organizing committee, Digital-Cocktail, 2000.
• Chair, Columbus chapter Industrial Designer’s Society of America (IDSA), 1994-95.
• Board seat, National IDSA, 1994-95.
• Chair, Columbus Design Tour 1994.
• Media relations committee, Greater Columbus Arts Festival, 1993.
• Captain, The Ohio State University National Student Advertising Competition team, 1987-88 (3rd in region),
1988-89 (4th in region).