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208

CHAPTER 7 APPENDICES

This chapter shows with the following three appendices

APPENDIX A Questionnaire for Channel Members

APPENDIX B Questionnaire for Rural Consumers

APPENDIX C A Scale to Measure Effectiveness of FMCG Distribution Channels
in Rural Maharashtra


APPENDIX A

Questionnaire for Channel Members


1. Name of the Respondent

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________


2. Firm Name & Address:
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________


3. Type of Channel:

Distributor / Super-stockists / Stockists Wholesaler
Retailer


4. Population of Village:


5. Year of Inception:




209
6. No of Immovable Products Annually:

0 5 6 10 11 -15 16 - 20

7. Spending on Immovable Products Annually:

Rs 500 2000/- Rs 2001 3500/-

Rs 3501 5000/- Rs 5001 & above


Attributes
Please indicate your satisfaction for each attribute
Delighted
More than
Satisfied
Satisfied
Less than
Satisfied
Disguste
d
8. Mode of Delivery

9. Coverage Pattern

10. Mode of Payment

11. Costs

12. No of
Assortments

13. Lead Time

14. Execution of
Promo-offer

15. Display of
Products

16. Understanding of
channels
requirements

17. Communication

18. Issues Handled

19. Actions taken
against channels
request

20. Responsiveness
during
implementation

21. Meetings with
territory in-charge

22. Time taken for
query resolution

210
23. Action taken
against channels
complaints

24. Quality of sales-
kit

25. Domain
knowledge with
territory in-charge

26. Attitude of
territory in-charge

27. Credit period




APPENDIX B

Questionnaire for Rural Consumers

I. Personal Profile:

1. i. Name and Address-
ii. Status in the Family-
a. Head of the family b. House wife c. Others

2. Sex-
a. Male b. Female

3. Age-
a. Below 18 years b. 18-30 years
c. 31-45 years d. 46 and above

4. Marital Status-
a. Married b. Unmarried

5. Educational Qualification-
a. Illiterate b. Primary Education c. Graduation
d. Post Graduation e. Others

6. Occupational Background-
a. Agriculture b. Government Service c. Business
d. Private Service

7. Mother Tongue-
a. Marathi b. Hindi


211
8. Number of Members in Family
a. up to 4 b. 4 5 c. 6 - 7

9. Annual Income-
a. up to Rs 30,000/- b. Rs 30,001 40,000/-

c. Rs 40,001 50,000/- d. Rs 50,001 & above

10. How much do you save per month?
a. No saving b. up to Rs 1,000/-

c. Rs 1,001- 2,000/- d. Rs 2,001/- & above


11. What are your major investments portfolios?
a. No investment b. Bank deposit c. Insurance

d. Bank deposit & insurance e. Securities & real estate

II. Consumption Pattern:

12. Consumption of food commodities by your family per month-
a. up to Rs 1,000/- b. Rs 1,001 1,500/-

c. Rs 1,501 2,000/- d. Rs 2,001/- & above

13. Consumption of non-food commodities by your family per month-
a. up to Rs 1,000/- b. Rs 1,001 1,500/-

c. Rs 1,501 2,000/- d. Rs 2,001/- & above

14. Consumption of packaged food commodities by your family per month-
a. up to Rs 300/- b. Rs 301 500/-

c. Rs 501 700/- d. Rs 701/- & above

15. Consumption of toiletries & cosmetics by your family per month-
a. up to Rs 300/- b. Rs 301 400/-

c. Rs 401 500/- d. Rs 501/- & above






212
III. Consumer Shopping Behaviour:

16. Do you purchase goods in one shop? a. Yes / b. No

17. If yes, what makes you to go to a particular shop?
a. Nearer to Home b. Extension of Credit
c. Availability of Quality Goods d. Availability of Variety of Goods
e. Reasonable Prices f. Good Behaviour and Courtesy of
Retailer

18. Could you tell your habits, with regard to the purchase of following commodities?

Sl
No
Buying Habits
Commodities
Food Items Toiletries Cosmetics
A From whom do you purchase?
a. Weekly Bazaar
b. Permanent Stores
c. Peddlers
d. Others
B Where do you purchase from?
a. Local Shopping Centre
b. Main Bazaar
c. Neighbouring Village
d. Town
C How do you purchase?
a. Cash
b. Credit
c. Other means
D Frequency of Buying?
a. Daily
b. Weekly
c. Monthly
d. Yearly / Festivals
E Who do(es) purchase?
a. Husband
b. Wife
c. Wife & Husband
d. Others

19. What are the places and distances you travel to purchase the goods?
a. 0 to 5 km b. 6-15 km
c. 16-25 km d. 26 and above

20. Why do you travel outside the village to purchase goods?
a. Reasonable prices b. Better product service c. Credit facilities
213

d. High quality goods e. Variety of goods

21. What are the conditions to be fulfilled for purchasing goods on credit?
a. Must buy goods in their shop only b. Must give surety

c. Must be financially sound d. No bargaining / no choice
22. What are the general terms of credit?
a. Time allowed (days/weeks) b. Amount allowed

c. Penalty for delays

23. Consequences of credit purchases will lead to following?
a. Charging higher prices b. Supplying low quality goods

c. Charging interest on the debt d. No respect / no product information

24. Do you generally bargain in buying goods? Yes / No

25. If yes, is it?
a. Always b. Casually

c. Sometimes d. Depending on the shop

26. What are the reasons for bargaining?
a. Doubtful quality b. Traders fix higher prices
initially

c. Habit d. More billing / bulk purchasing

27. Among different advertisement techniques, which of the following you like most?
a. Shop displays b. Advertisements in cinema halls

c. Advice of the trader d. Door-to-door propaganda campaign

e. Television










214
IV. Brand Awareness and Preferences:

Kindly give the information relating to the following products used by the family:

28. Period of using present brand-

Sl
No
Category
Below 1
Year
1 - 2 Years 2 3 Years 3 5 Years
1 Food Items
a. Edible Oils
b. Tea & Coffee
c. Biscuits
2 Toiletries
a. Bathing Soap
b. Washing Soap

c. Washing
Powders

3 Cosmetics
a. Face Powder
b. Face Cream
c. Shampoo

29. Change of brand

Sl No Commodity Brand Changed Brand Not-changed
A Food Items
a. Edible Oils
b. Tea & Coffee
c. Biscuits
B Toiletries
a. Bathing Soaps
b. Washing Soaps
c. Washing Powders
C Cosmetics
a. Face Powders
b. Face Creams
c. Shampoos

30. Would you please mention the reasons for changing the brand?

Sl
No
Reasons Food Items Toiletries Cosmetics
1 New brand is cheaper
2
New brand is of better quality
and quantity

215
3 Wanted to test the new brand
4
Attached by the window
display and Ads


31. On whose advice have you shifted to the present brand?

Sl
No
Category Own Friends Family
Peer
Group
Neighbors Traders
A Food Items
1 Edible Oils
2 Tea & Coffee
3 Biscuits
B Toiletries
1 Bathing Soap
2
Washing
Soap

3
Washing
Powder

C Cosmetics
1 Face Powder
2 Face Cream
3 Shampoo


V. Levels of Consumer Satisfaction with the Local Retailers:

32. Product related attributes and general factors

Sl
No
Attributes
Food Items Toiletries Cosmetics
Edible
Oil
Tea &
Coffee
Biscuits
Bathing
Soaps
Washing
Soaps
Washing
Powder
Face
Powder
Face
Cream
Shampoos
Product Related Attributes
A Quality
1 Highly Satisfied
2 Satisfied
3
Neither
Satisfied nor
Dissatisfied

4 Dissatisfied
5
Highly
Dissatisfied

B Size
1 Highly Satisfied
2 Satisfied
3
Neither
Satisfied nor
Dissatisfied

4 Dissatisfied
5
Highly
Dissatisfied

C Price
1 Highly Satisfied
2 Satisfied
216
3
Neither
Satisfied nor
Dissatisfied

4 Dissatisfied
5
Highly
Dissatisfied

D Packaging
1 Highly Satisfied
2 Satisfied
3
Neither
Satisfied nor
Dissatisfied

4 Dissatisfied
5
Highly
Dissatisfied

General Factors
E Availability
1 Highly Satisfied
2 Satisfied
3
Neither
Satisfied nor
Dissatisfied

4 Dissatisfied
5
Highly
Dissatisfied

F Range of Products
1 Highly Satisfied
2 Satisfied
3
Neither
Satisfied nor
Dissatisfied

4 Dissatisfied
5
Highly
Dissatisfied

G Regularity of Supply
1 Highly Satisfied
2 Satisfied
3
Neither
Satisfied nor
Dissatisfied

4 Dissatisfied
5
Highly
Dissatisfied

H Proximity of Retailers
1 Highly Satisfied
2 Satisfied
3
Neither
Satisfied nor
Dissatisfied

4 Dissatisfied
5
Highly
Dissatisfied


VI. Consumerism:

33. Are you aware of the different consumer protection Acts? a. Yes / b. No

34. If yes, can you recall a few of them?
a. One b. Two c. More than two

35. What are the major complaints / problems with regard to purchase of the
following products?

217
Sl No Complaints / Problems Food Items Toiletries Cosmetics
1 Poor quality
2 Higher prices
4 Higher prevalence of duplicate brands

36. Have you lodged any complaint with the retailer with regard to any of the above?
a. Yes b. No

37. If yes, what are the measures have you initiated?
a. Returned the goods & Took Money Back b. Replaced with the new goods

d. Filed legal Case e. Switch over to other shop

38. What suggestions could you offer for better customer-retailer and customer-
producer relationships with regards to the following FMCG goods?


APPENDIX C

A Scale to Measure Effectiveness of FMCG Distribution Channels in Rural
Maharashtra


Edible oil - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Edible Oil Quality(a) . Enter
2 Edible Oil Size(a) . Enter
3 Edible Oil Price(a) . Enter
4 Edible Oil Packaging(a) . Enter
5 Edible Oil Availability(a) . Enter
6 Edible Oil Regularity of supply(a) . Enter
7 Edible Oil Proximity of retail shop(a) . Enter
a All requested variables entered.
b Dependent Variable: lnCustomer Satisfaction for Edible Oil

R Square Change Analysis for Edible oil

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .895(a) .800 .798 .0992792 .800 393.102 1 98 .000
2 .958(b) .918 .916 .0640712 .117 138.297 1 97 .000
218
3 .990(c) .980 .979 .0317826 .062 298.203 1 96 .000
4 .991(d) .982 .981 .0302221 .002 11.169 1 95 .001
5 .993(e) .986 .985 .0272085 .004 23.210 1 94 .000
6 .995(f) .989 .989 .0236156 .004 31.778 1 93 .000
7 1.000(g) 1.000 1.000 .0034916 .010 4162.344 1 92 .000

a Predictors: (Constant), Edible Oil Quality
b Predictors: (Constant), Edible Oil Quality, Edible Oil Size
c Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price
d Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price, Edible Oil Packaging
e Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price, Edible Oil Packaging, Edible Oil
Availability
f Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price, Edible Oil Packaging, Edible Oil
Availability, Edible Oil Regularity of supply
g Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price, Edible Oil Packaging, Edible Oil
Availability, Edible Oil Regularity of supply, Edible Oil Proximity of retail shop
h Dependent Variable: customer satisfaction for_edible_oil


Coefficients for Edible oil

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1
(Constant) .374 .042 8.858 .000
Edible Oil
Quality
.793 .040 .895 19.827 .000
2
(Constant) .265 .029 9.182 .000
Edible Oil
Quality
.354 .045 .399 7.800 .000
Edible Oil Size .489 .042 .602 11.760 .000
3
(Constant) .060 .019 3.228 .002
Edible Oil
Quality
.218 .024 .246 9.138 .000
Edible Oil Size .296 .023 .365 12.628 .000
Edible Oil Price .449 .026 .450 17.269 .000
4
(Constant) .052 .018 2.901 .005
Edible Oil
Quality
.222 .023 .250 9.760 .000
Edible Oil Size .230 .030 .284 7.748 .000
Edible Oil Price .411 .027 .411 15.079 .000
Edible Oil
Packaging
.108 .032 .120 3.342 .001
5
(Constant) .031 .017 1.860 .066
Edible Oil
Quality
.198 .021 .224 9.453 .000
Edible Oil Size .236 .027 .291 8.806 .000
Edible Oil Price .166 .056 .166 2.938 .004
Edible Oil
Packaging
.101 .029 .112 3.466 .001
Edible Oil
Availability
.282 .058 .274 4.818 .000
6
(Constant) .053 .015 3.563 .001
Edible Oil
Quality
.109 .024 .123 4.532 .000
Edible Oil Size .172 .026 .212 6.675 .000
219
Edible Oil Price .204 .049 .204 4.123 .000
Edible Oil
Packaging
.090 .025 .100 3.556 .001
Edible Oil
Availability
.241 .051 .234 4.692 .000
Edible Oil
Regularity of
supply
.145 .026 .193 5.637 .000
7







(Constant) .012 .002 5.033 .000
Edible Oil
Quality
.106 .004 .120 29.816 .000
Edible Oil Size .102 .004 .125 25.546 .000
Edible Oil Price .132 .007 .132 17.887 .000
Edible Oil
Packaging
.129 .004 .144 34.145 .000
Edible Oil
Availability
.269 .008 .262 35.467 .000
Edible Oil
Regularity of
supply
.108 .004 .143 27.984 .000
Edible Oil
Proximity of
retail shop
.144 .002 .170 64.516 .000
a Dependent Variable: ln Customer Satisfaction for Edible Oil

Tea & Coffee - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Tea and coffee Quality(a) . Enter
2 Tea and coffee Size(a) . Enter
3 Tea and coffee Price(a) . Enter
4 Tea and coffee Packaging(a) . Enter
5 Tea and coffee Availability(a) . Enter
6 Tea and coffee Regularity of supply(a) . Enter
7 Tea and coffee Proximity of retail shop(a) . Enter
a All requested variables entered.
b Dependent Variable: ln Customer Satisfaction for Edible Oil

R Square Change Analysis for Tea & Coffee

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .841(a) .708 .705 .1192224 .708 237.391 1 98 .000
2 .882(b) .778 .773 .1045711 .070 30.385 1 97 .000
3 .960(c) .921 .919 .0624601 .144 175.888 1 96 .000
4 .968(d) .937 .935 .0560531 .016 24.200 1 95 .001
5 .984(e) .969 .967 .0397361 .031 95.039 1 94 .000
220
6 .988(f) .976 .975 .0350396 .007 27.887 1 93 .000
7 1.000(g) .999 .999 .0057751 .023 3331.595 1 92 .000

a Predictors: (Constant), Tea and coffee Quality
b Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size
c Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price
d Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price, Tea and coffee
Packaging
e Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price, Tea and coffee
Packaging, Tea and coffee Availability
f Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price, Tea and coffee
Packaging, Tea and coffee Availability, Tea and coffee Regularity of supply
g Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price, Tea and coffee
Packaging, Tea and coffee Availability, Tea and coffee Regularity of supply, Tea and coffee Proximity of retail
shop
h Dependent Variable: ln_total customer satisfaction for tea & coffee.


Coefficients for Tea & Coffee

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1
(Constant)
.343 .054 6.355 .000
Tea and coffee
Quality
.906 .059 .841 15.408 .000
2
(Constant) .462 .052 8.880 .000
Tea and coffee
Quality
.303 .121 .281 2.504 .014
Tea and coffee
Size
.392 .071 .619 5.512 .000
3
(Constant) .215 .036 5.923 .000
Tea and coffee
Quality
.303 .072 .281 4.193 .000
Tea and coffee
Size
-.009 .052 -.014 -.170 .866
Tea and coffee
Price
.579 .044 .738 13.262 .000
4
(Constant)
.214 .033 6.578 .000
Tea and coffee
Quality
.149 .072 .138 2.063 .042
Tea and coffee
Size
.043 .048 .069 .905 .368
Tea and coffee
Price
.288 .071 .366 4.043 .000
Tea and coffee
Packaging
.362 .074 .436 4.919 .000
5
(Constant) .064 .028 2.314 .023
Tea and coffee
Quality
.226 .052 .210 4.376 .000
Tea and coffee
Size
.113 .035 .179 3.259 .002
Tea and coffee
Price
.086 .054 .110 1.585 .116
Tea and coffee
Packaging
.180 .055 .217 3.252 .002
Tea and coffee
Availability
.360 .037 .373 9.749 .000
221
6
(Constant) .116 .026 4.390 .000
Tea and coffee
Quality
.098 .052 .091 1.909 .059
Tea and coffee
Size
.091 .031 .143 2.932 .004
Tea and coffee
Price
.022 .050 .028 .449 .654
Tea and coffee
Packaging
.211 .049 .254 4.279 .000
Tea and coffee
Availability
.308 .034 .319 9.034 .000
Tea and coffee
Regularity of
supply
.176 .033 .245 5.281 .000
7







(Constant)
.026 .005 5.694 .000
Tea and coffee
Quality
.068 .009 .063 7.963 .000
Tea and coffee
Size
.122 .005 .193 23.815 .000
Tea and coffee
Price
.131 .008 .167 15.644 .000
Tea and coffee
Packaging
.118 .008 .142 14.259 .000
Tea and coffee
Availability
.289 .006 .299 51.330 .000
Tea and coffee
Regularity of
supply
.107 .006 .150 19.157 .000
Tea and coffee
Proximity of
retail shop
.139 .002 .174 57.720 .000
a Dependent Variable: ln_ total customer satisfaction for tea & coffee.

Biscuits - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Biscuits Quality(a) . Enter
2 Biscuits Size(a) . Enter
3 Biscuits Price(a) . Enter
4 Biscuits Packaging(a) . Enter
5 Biscuits Availability(a) . Enter
6 Biscuits Range of products(a) . Enter
7 Biscuits Regularity of supply(a) . Enter
8 Biscuits Proximity of retail shop(a)
a All requested variables entered.
b Dependent Variable: ln_total customer satisfaction for biscuits





222
R Square Change Analysis for Biscuits

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .709(a) .503 .498 .1542801 .503 99.159 1 98 .000
2 .889(b) .790 .786 .1008265 .287 132.455 1 97 .000
3 .903(c) .816 .810 .0947984 .026 13.728 1 96 .000
4 .905(d) .818 .811 .0947649 .002 1.068 1 95 .304
5 .938(e) .881 .874 .0771504 .063 49.332 1 94 .000
6 .953(f) .909 .903 .0679260 .028 28.264 1 93 .000
7 .953(g) .909 .902 .0682560 .000 .103 1 92 .749
8 .972(h) .944 .939 .0537180 .035 57.535 1 91 .000

a Predictors: (Constant), Biscuits Quality
b Predictors: (Constant), Biscuits Quality, Biscuits Size
c Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price
d Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging
e Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging, Biscuits Availability
f Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging, Biscuits Availability,
Biscuits Range of products
g Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging, Biscuits Availability,
Biscuits Range of products, Biscuits Regularity of supply
h Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging, Biscuits Availability,
Biscuits Range of products, Biscuits Regularity of supply, Biscuits Proximity of retail shop
i Dependent Variable: ln_total customer satisfaction for biscuits.

Coefficients for Biscuits

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1 (Constant)
.568 .049 11.523 .000
Biscuits Quality
.565 .057 .709 9.958 .000
2 (Constant) .209 .045 4.668 .000
Biscuits Quality .229 .047 .287 4.852 .000
Biscuits Size .750 .065 .682 11.509 .000
3 (Constant) .356 .058 6.155 .000
Biscuits Quality .010 .074 .012 .131 .896
Biscuits Size .190 .163 .173 1.163 .248
Biscuits Price
.558 .151 .731 3.705 .000
4 (Constant)
.377 .061 6.144 .000
Biscuits Quality
.037 .079 .047 .474 .637
Biscuits Size .114 .179 .103 .635 .527
Biscuits Price .418 .203 .548 2.062 .042
Biscuits
Packaging
.157 .152 .228 1.033 .304
5 (Constant) .257 .053 4.868 .000
Biscuits Quality .100 .065 .126 1.552 .124
Biscuits Size
.089 .146 .081 .610 .543
Biscuits Price
.266 .166 .348 1.598 .113
223
Biscuits
Packaging
.138 .124 .201 1.116 .267
Biscuits
Availability
.214 .030 .315 7.024 .000
6 (Constant) .199 .048 4.174 .000
Biscuits Quality .127 .057 .160 2.230 .028
Biscuits Size .078 .128 .071 .610 .543
Biscuits Price .200 .147 .263 1.364 .176
Biscuits
Packaging
.130 .109 .189 1.192 .236
Biscuits
Availability
.158 .029 .232 5.479 .000
Biscuits Range
of products
.153 .029 .223 5.316 .000
7







(Constant)
.198 .048 4.117 .000
Biscuits Quality
.120 .062 .150 1.922 .058
Biscuits Size .078 .129 .071 .606 .546
Biscuits Price .200 .148 .262 1.352 .180
Biscuits
Packaging
.130 .110 .189 1.186 .239
Biscuits
Availability
.151 .036 .223 4.260 .000
Biscuits Range
of products
.149 .031 .218 4.886 .000
Biscuits
Regularity of
supply
.019 .061 .023 .321 .749
8 (Constant)
.042 .043 .984 .328
Biscuits Quality
.123 .049 .155 2.514 .014
Biscuits Size
.097 .102 .088 .959 .340
Biscuits Price
.074 .117 .097 .630 .531
Biscuits
Packaging
.130 .086 .188 1.502 .136
Biscuits
Availability
.136 .028 .200 4.838 .000
Biscuits Range
of products
.130 .024 .190 5.384 .000
Biscuits
Regularity of
supply
.102 .049 .119 2.096 .039
Biscuits
Proximity of
retail shop
.175 .023 .219 7.585 .000
a Dependent Variable: ln_total customer satisfaction for biscuits

Bathing soap - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Bathing Soaps Quality(a) . Enter
2 Bathing Soaps Size(a) . Enter
3 Bathing Soaps Price(a) . Enter
4 Bathing Soaps Packaging(a) . Enter
5 Bathing Soaps Availability(a) . Enter
224
6 Bathing Soaps Regularity of supply(a) . Enter
7 Bathing Soaps Proximity of retail shop(a) . Enter
a All requested variables entered.
b Dependent Variable: ln Customer Satisfaction for Bathing Soaps

R Square Change Analysis for Bathing soap

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .562(a) .316 .309 .1587940 .316 45.293 1 98 .000
2 .796(b) .634 .627 .1167126 .318 84.409 1 97 .000
3 .810(c) .656 .646 .1137366 .022 6.143 1 96 .015
4 .967(d) .935 .932 .0496724 .279 408.316 1 95 .000
5 .984(e) .968 .967 .0348951 .033 98.497 1 94 .000
6 .985(f) .970 .968 .0343827 .001 3.823 1 93 .054
7 1.000(g) .999 .999 .0055076 .030 3532.378 1 92 .000

a Predictors: (Constant), Bathing Soaps Quality
b Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size
c Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price
d Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price, Bathing Soaps
Packaging
e Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price, Bathing Soaps
Packaging, Bathing Soaps Availability
f Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price, Bathing Soaps
Packaging, Bathing Soaps Availability, Bathing Soaps Regularity of supply
g Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price, Bathing Soaps
Packaging, Bathing Soaps Availability, Bathing Soaps Regularity of supply, Bathing Soaps Proximity of retail
shop
h Dependent Variable: customer satisfaction for_edible_oil

Coefficients for Bathing soap

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1
(Constant) .585 .079 7.449 .000
Bathing Soaps
Quality
.672 .100 .562 6.730 .000
2
(Constant) .560 .058 9.702 .000
Bathing Soaps
Quality
-.007 .104 -.006 -.070 .944
Bathing Soaps
Size
.616 .067 .801 9.187 .000
3
(Constant) .546 .057 9.656 .000
Bathing Soaps
Quality
-.011 .102 -.009 -.110 .913
Bathing Soaps
Size
.131 .206 .171 .636 .526
Bathing Soaps
Price
.500 .202 .650 2.478 .015
225
4
(Constant) .255 .029 8.911 .000
Bathing Soaps
Quality
.080 .045 .067 1.799 .075
Bathing Soaps
Size
.169 .090 .219 1.871 .064
Bathing Soaps
Price
.118 .090 .153 1.307 .194
Bathing Soaps
Packaging
.449 .022 .663 20.207 .000
5
(Constant) .129 .024 5.444 .000
Bathing Soaps
Quality
.068 .031 .057 2.183 .032
Bathing Soaps
Size
.164 .063 .213 2.587 .011
Bathing Soaps
Price
.167 .063 .217 2.631 .010
Bathing Soaps
Packaging
.253 .025 .373 10.041 .000
Bathing Soaps
Availability
.256 .026 .319 9.925 .000
6
(Constant) .133 .023 5.651 .000
Bathing Soaps
Quality
.073 .031 .061 2.369 .020
Bathing Soaps
Size
.124 .066 .161 1.888 .062
Bathing Soaps
Price
.172 .063 .223 2.742 .007
Bathing Soaps
Packaging
.210 .033 .310 6.338 .000
Bathing Soaps
Availability
.256 .025 .320 10.096 .000
Bathing Soaps
Regularity of
supply
.068 .035 .101 1.955 .054
7







(Constant) .024 .004 5.855 .000
Bathing Soaps
Quality
.095 .005 .080 19.169 .000
Bathing Soaps
Size
.106 .011 .138 10.074 .000
Bathing Soaps
Price
.096 .010 .125 9.500 .000
Bathing Soaps
Packaging
.125 .005 .185 22.836 .000
Bathing Soaps
Availability
.299 .004 .372 72.333 .000
Bathing Soaps
Regularity of
supply
.111 .006 .166 19.889 .000
Bathing Soaps
Proximity of
retail shop
.143 .002 .211 59.434 .000
a Dependent Variable: ln Customer Satisfaction for Bathing Soaps






226
Washing Soap - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Washing Soaps Quality(a) . Enter
2 Washing Soaps Size(a) . Enter
3 Washing Soaps Price(a) . Enter
4 Washing Soaps Packaging(a) . Enter
5 Washing Soaps Availability(a) . Enter
6 Washing Soaps Regularity of supply(a) . Enter
7 Washing Soaps Proximity of retail shop(a) . Enter
a All requested variables entered.
b Dependent Variable: lnCustomer Satisfaction for Washing Soaps

R Square Change Analysis for Washing soap

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .907(a) .823 .821 .0843509 .823 455.516 1 98 .000
2 .962(b) .926 .924 .0548220 .103 135.004 1 97 .000
3 .977(c) .955 .953 .0431677 .029 60.446 1 96 .000
4 .979(d) .958 .957 .0415315 .004 8.713 1 95 .004
5 .985(e) .970 .969 .0352992 .012 37.507 1 94 .000
6 .986(f) .973 .971 .0339904 .002 8.379 1 93 .005
7 1.000(g) .999 .999 .0056484 .027 3275.733 1 92 .000

a Predictors: (Constant), Washing Soaps Quality
b Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size
c Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price
d Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price, Washing Soaps
Packaging
e Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price, Washing Soaps
Packaging, Washing Soaps Availability
f Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price, Washing Soaps
Packaging, Washing Soaps Availability, Washing Soaps Regularity of supply
g Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price, Washing Soaps
Packaging, Washing Soaps Availability, Washing Soaps Regularity of supply, Washing Soaps Proximity of retail
shop
h Dependent Variable: customer satisfaction for Washing Soaps

Coefficients for Washing soap

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1
(Constant) .310 .040 7.709 .000
Washing Soaps
Quality
.692 .032 .907 21.343 .000
227
2
(Constant) .338 .026 12.865 .000
Washing Soaps
Quality
.393 .033 .514 11.785 .000
Washing Soaps
Size
.315 .027 .507 11.619 .000
3
(Constant) .214 .026 8.168 .000
Washing Soaps
Quality
.447 .027 .585 16.460 .000
Washing Soaps
Size
.126 .032 .202 3.878 .000
Washing Soaps
Price
.305 .039 .305 7.775 .000
4
(Constant) .225 .025 8.841 .000
Washing Soaps
Quality
.439 .026 .575 16.713 .000
Washing Soaps
Size
.034 .044 .055 .781 .437
Washing Soaps
Price
.251 .042 .252 6.008 .000
Washing Soaps
Packaging
.138 .047 .210 2.952 .004
5
(Constant) .170 .023 7.267 .000
Washing Soaps
Quality
.226 .041 .296 5.473 .000
Washing Soaps
Size
.093 .039 .149 2.400 .018
Washing Soaps
Price
.215 .036 .215 5.946 .000
Washing Soaps
Packaging
.153 .040 .234 3.855 .000
Washing Soaps
Availability
.208 .034 .242 6.124 .000
6
(Constant) .191 .024 8.070 .000
Washing Soaps
Quality
.174 .044 .228 3.988 .000
Washing Soaps
Size
.085 .037 .137 2.289 .024
Washing Soaps
Price
.153 .041 .153 3.768 .000
Washing Soaps
Packaging
.140 .039 .214 3.637 .000
Washing Soaps
Availability
.208 .033 .241 6.349 .000
Washing Soaps
Regularity of
supply
.106 .037 .151 2.895 .005
7







(Constant) .043 .005 9.157 .000
Washing Soaps
Quality
.143 .007 .188 19.741 .000
Washing Soaps
Size
.101 .006 .162 16.289 .000
Washing Soaps
Price
.098 .007 .098 14.381 .000
Washing Soaps
Packaging
.097 .006 .148 15.038 .000
Washing Soaps
Availability
.270 .006 .314 48.707 .000
Washing Soaps
Regularity of
supply
.122 .006 .174 20.006 .000
228
Washing Soaps
Proximity of
retail shop
.134 .002 .183 57.234 .000
a Dependent Variable: ln Customer Satisfaction for Washing Soaps

Washing powder - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Washing Powder Quality(a) . Enter
2 Washing Powder Size(a) . Enter
3 Washing Powder Price(a) . Enter
4 Washing Powder Packaging(a) . Enter
5 Washing Powder Availability(a) . Enter
6 Washing Powder Regularity of supply(a) . Enter
7 Washing Powder Proximity of retail shop(a) . Enter
a All requested variables entered.
b Dependent Variable: ln Customer Satisfaction for Washing Powder

R Square Change Analysis for Washing powder

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .886(a) .785 .783 .1031730 .785 357.653 1 98 .000
2 .964(b) .929 .927 .0597909 .144 194.802 1 97 .000
3 .981(c) .962 .961 .0436766 .034 85.779 1 96 .000
4 .983(d) .967 .966 .0409155 .005 14.394 1 95 .000
5 .987(e) .973 .972 .0371370 .006 21.315 1 94 .000
6 .990(f) .979 .978 .0329009 .006 26.764 1 93 .000
7 .999(g) .999 .999 .0074771 .020 1708.679 1 92 .000

a Predictors: (Constant), Washing Powder Quality
b Predictors: (Constant), Washing Powder Quality, Washing Powder Size
c Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price
d Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price, Washing
Powder Packaging
e Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price, Washing
Powder Packaging, Washing Powder Availability
f Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price, Washing
Powder Packaging, Washing Powder Availability, Washing Powder Regularity of supply
g Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price, Washing
Powder Packaging, Washing Powder Availability, Washing Powder Regularity of supply, Washing Powder
Proximity of retail shop
h Dependent Variable: customer satisfaction for Washing Powder




229
Coefficients for Washing powder

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1
(Constant) .242 .051 4.721 .000
Washing Powder
Quality
.749 .040 .886 18.912 .000
2
(Constant) .205 .030 6.877 .000
Washing Powder
Quality
.260 .042 .307 6.204 .000
Washing Powder
Size
.543 .039 .692 13.957 .000
3
(Constant) .128 .023 5.474 .000
Washing Powder
Quality
.318 .031 .376 10.173 .000
Washing Powder
Size
.348 .035 .444 9.867 .000
Washing Powder
Price
.248 .027 .267 9.262 .000
4
(Constant) .140 .022 6.328 .000
Washing Powder
Quality
.346 .030 .410 11.462 .000
Washing Powder
Size
.238 .044 .303 5.390 .000
Washing Powder
Price
.165 .033 .178 4.971 .000
Washing Powder
Packaging
.147 .039 .202 3.794 .000
5
(Constant) .105 .021 4.875 .000
Washing Powder
Quality
.191 .043 .226 4.393 .000
Washing Powder
Size
.154 .044 .196 3.494 .001
Washing Powder
Price
.164 .030 .176 5.427 .000
Washing Powder
Packaging
.173 .036 .237 4.839 .000
Washing Powder
Availability
.242 .052 .267 4.617 .000
6
(Constant) .098 .019 5.125 .000
Washing Powder
Quality
.191 .038 .226 4.961 .000
Washing Powder
Size
.128 .039 .163 3.266 .002
Washing Powder
Price
.142 .027 .153 5.258 .000
Washing Powder
Packaging
.048 .040 .066 1.213 .228
Washing Powder
Availability
.242 .046 .268 5.223 .000
Washing Powder
Regularity of
supply
.181 .035 .232 5.173 .000
7



(Constant) .027 .005 5.765 .000
Washing Powder
Quality
.151 .009 .179 17.207 .000
Washing Powder .109 .009 .139 12.206 .000
230




Size
Washing Powder
Price
.091 .006 .098 14.529 .000
Washing Powder
Packaging
.113 .009 .154 12.278 .000
Washing Powder
Availability
.283 .011 .312 26.697 .000
Washing Powder
Regularity of
supply
.100 .008 .129 12.286 .000
Washing Powder
Proximity of
retail shop
.130 .003 .169 41.336 .000
a Dependent Variable: ln Customer Satisfaction for Washing Powder

Face powder - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Face Powder Quality(a) . Enter
2 Face Powder Size(a) . Enter
3 Face Powder Price(a) . Enter
4 Face Powder Packaging(a) . Enter
5 Face Powder Availability(a) . Enter
6 Face Powder Range of Products . Enter
7 Face Powder Regularity of supply(a) . Enter
8 Face Powder Proximity of retail shop(a) . Enter
a All requested variables entered.
b Dependent Variable: ln Customer Satisfaction for Face Powder

R Square Change Analysis for Face powder

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .904(a) .817 .815 .0928110 .817 437.910 1 98 .000
2 .964(b) .929 .928 .0580534 .112 153.478 1 97 .000
3 .964(c) .930 .928 .0580971 .001 .854 1 96 .358
4 .977(d) .955 .953 .0469916 .025 51.737 1 95 .000
5 .986(e) .972 .971 .0369859 .018 59.353 1 94 .000
6 .990(f) .980 .978 .0318920 .007 33.426 1 93 .000
7 .991(g) .981 .980 .0306529 .002 8.671 1 92 .004
8 1.000(h) 1.000 1.000 .0047982 .018 3663.736 1 91 .000

a Predictors: (Constant), Face Powder Quality
b Predictors: (Constant), Face Powder Quality, Face Powder Size
c Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price
d Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing
e Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing,
231
Face Powder Availability
f Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing,
Face Powder Availability, Face Powder Range of products
g Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing,
Face Powder Availability, Face Powder Range of products, Face Powder Regularity of supply
h Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing,
Face Powder Availability, Face Powder Range of products, Face Powder Regularity of supply, Face Powder
Proximity of retail shop
i Dependent Variable: ln Customer Satisfaction for Face Powder

Coefficients for Face powder

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1
(Constant) .477 .033 14.273 .000
Face Powder
Quality
.612 .029 .904 20.926 .000
2
(Constant) .291 .026 11.299 .000
Face Powder
Quality
.284 .032 .419 8.809 .000
Face Powder
Size
.488 .039 .589 12.389 .000
3
(Constant) .286 .026 10.828 .000
Face Powder
Quality
.264 .039 .389 6.777 .000
Face Powder
Size
.480 .040 .579 11.856 .000
Face Powder
Price
.040 .043 .046 .924 .358
4
(Constant) .196 .025 7.907 .000
Face Powder
Quality
.148 .035 .218 4.183 .000
Face Powder
Size
.256 .045 .309 5.663 .000
Face Powder
Price
.179 .040 .205 4.466 .000
Face Powder
Packaging
.278 .039 .344 7.193 .000
5
(Constant) .121 .022 5.564 .000
Face Powder
Quality
.186 .028 .274 6.576 .000
Face Powder
Size
.171 .037 .207 4.607 .000
Face Powder
Price
.137 .032 .157 4.300 .000
Face Powder
Packaging
.211 .032 .262 6.688 .000
Face Powder
Availability
.201 .026 .212 7.704 .000
6
(Constant) .094 .019 4.844 .000
Face Powder
Quality
.177 .024 .261 7.252 .000
Face Powder
Size
.181 .032 .219 5.647 .000
Face Powder
Price
.134 .028 .154 4.868 .000
Face Powder
Packaging
.166 .028 .206 5.857 .000
232
Face Powder
Availability
.108 .028 .113 3.876 .000
Face Powder
Range of
Products
.160 .028 .169 5.782 .000
7







(Constant) .085 .019 4.505 .000
Face Powder
Quality
.143 .026 .212 5.496 .000
Face Powder
Size
.169 .031 .204 5.437 .000
Face Powder
Price
.117 .027 .134 4.306 .000
Face Powder
Packaging
.148 .028 .184 5.307 .000
Face Powder
Availability
.114 .027 .120 4.260 .000
Face Powder
Range of
Products
.163 .027 .173 6.136 .000
Face Powder
Regularity of
Supply
.083 .028 .100 2.945 .004
8
(Constant) .013 .003 3.950 .000
Face Powder
Quality
.093 .004 .138 22.393 .000
Face Powder
Size
.113 .005 .137 22.833 .000
Face Powder
Price
.099 .004 .113 23.238 .000
Face Powder
Packaging
.131 .004 .163 29.930 .000
Face Powder
Availability
.145 .004 .152 34.259 .000
Face Powder
Range of
Products
.147 .004 .155 35.102 .000
Face Powder
Regularity of
Supply
.112 .004 .134 25.177 .000
Face Powder
Proximity if
Retail Shops
.149 .002 .188 60.529 .000
a Dependent Variable: ln Customer Satisfaction for Face Powder

Face cream - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Face Cream Quality(a) . Enter
2 Face Cream Size(a) . Enter
3 Face Cream Price(a) . Enter
4 Face Cream Packaging(a) . Enter
5 Face Cream Availability(a) . Enter
6 Face Cream Range of Products . Enter
233
7 Face Cream Regularity of supply(a) . Enter
8 Face Cream Proximity of retail shop(a) . Enter
a All requested variables entered.
b Dependent Variable: ln Customer Satisfaction for Face Powder

R Square Change Analysis for Face cream

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .903(a) .815 .813 .0795127 .815 432.342 1 98 .000
2 .930(b) .865 .862 .0682463 .050 36.027 1 97 .000
3 .944(c) .892 .889 .0614299 .027 23.721 1 96 .000
4 .972(d) .945 .943 .0439719 .053 92.361 1 95 .000
5 .987(e) .974 .973 .0301600 .029 107.935 1 94 .000
6 .991(f) .983 .982 .0250192 .008 43.597 1 93 .000
7 .992(g) .984 .983 .0237881 .002 10.875 1 92 .001
8 1.000(h) 1.000 1.000 .0036912 .015 3729.876 1 91 .000

a Predictors: (Constant), Face Cream Quality
b Predictors: (Constant), Face Cream Quality, Face Cream Size
c Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price
d Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing
e Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing, Face
Cream Availability
f Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing, Face
Cream Availability, Face Cream Range of products
g Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing, Face
Cream Availability, Face Cream Range of products, Face Cream Regularity of supply
h Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing, Face
Cream Availability, Face Cream Range of products, Face Cream Regularity of supply, Face Cream Proximity of
retail shop
i Dependent Variable: ln Customer Satisfaction for Face Cream

Coefficients for Face cream

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1
(Constant) .290 .042 6.887 .000
Face Cream
Quality
.793 .038 .903 20.793 .000
2
(Constant) .102 .048 2.139 .035
Face Cream
Quality
.569 .050 .648 11.487 .000
Face Cream Size .396 .066 .339 6.002 .000
3
(Constant) .103 .043 2.402 .018
Face Cream
Quality
.472 .049 .537 9.649 .000
Face Cream Size .351 .060 .301 5.846 .000
Face Cream
Price
.167 .034 .217 4.870 .000
234
4
(Constant) .084 .031 2.730 .008
Face Cream
Quality
.201 .045 .229 4.471 .000
Face Cream Size .343 .043 .293 7.970 .000
Face Cream
Price
.147 .025 .191 5.970 .000
Face Cream
Packaging
.277 .029 .404 9.610 .000
5
(Constant) .073 .021 3.448 .001
Face Cream
Quality
.178 .031 .203 5.755 .000
Face Cream Size .175 .034 .150 5.207 .000
Face Cream
Price
.161 .017 .208 9.488 .000
Face Cream
Packaging
.224 .020 .326 10.960 .000
Face Cream
Availability
.221 .021 .274 10.389 .000
6
(Constant) .069 .018 3.908 .000
Face Cream
Quality
.176 .026 .201 6.882 .000
Face Cream Size .124 .029 .106 4.268 .000
Face Cream
Price
.165 .014 .214 11.737 .000
Face Cream
Packaging
.190 .018 .276 10.690 .000
Face Cream
Availability
.159 .020 .196 7.932 .000
Face Cream
Range of
Products
.142 .021 .176 6.603 .000
7







(Constant) .072 .017 4.297 .000
Face Cream
Quality
.146 .026 .166 5.572 .000
Face Cream Size .141 .028 .121 5.038 .000
Face Cream
Price
.121 .019 .157 6.447 .000
Face Cream
Packaging
.184 .017 .268 10.842 .000
Face Cream
Availability
.160 .019 .198 8.420 .000
Face Cream
Range of
Products
.134 .020 .167 6.559 .000
Face Cream
Regularity of
Supply
.065 .020 .095 3.298 .001
8
(Constant) .008 .003 2.876 .005
Face Cream
Quality
.117 .004 .133 28.584 .000
Face Cream Size
.138 .004 .118 31.745 .000
Face Cream
Price
.086 .003 .112 28.969 .000
Face Cream
Packaging
.115 .003 .168 40.269 .000
Face Cream
Availability
.133 .003 .164 44.482 .000
Face Cream
Range of
.140 .003 .174 44.060 .000
235
Products
Face Cream
Regularity of
Supply
.110 .003 .160 34.891 .000
Face Cream
Proximity if
Retail Shops
.153 .003 .182 61.073 .000
a Dependent Variable: ln Customer Satisfaction for Face Cream

Shampoo - Variables Entered/Removed

Model Variables Entered Variables Removed Method
1 Shampoos Quality(a) . Enter
2 Shampoos Size(a) . Enter
3 Shampoos Price(a) . Enter
4 Shampoos Packaging(a) . Enter
5 Shampoos Availability(a) . Enter
6 Shampoos Range of Products . Enter
7 Shampoos Regularity of supply(a) . Enter
8 Shampoos Proximity of retail shop(a) . Enter
a All requested variables entered.
b Dependent Variable: ln Customer Satisfaction for Face Powder

R Square Change Analysis for Shampoo

Model R
R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Change Statistics

R Square
Change
F Change df1 df2
Sig. F
Change
1 .835(a) .698 .695 .0919456 .698 226.536 1 98 .000
2 .905(b) .819 .816 .0715016 .121 65.053 1 97 .000
3 .953(c) .908 .905 .0514081 .088 91.646 1 96 .000
4 .970(d) .942 .939 .0409904 .034 55.998 1 95 .000
5 .980(e) .960 .958 .0340148 .019 43.959 1 94 .000
6 .985(f) .970 .968 .0297943 .010 29.517 1 93 .000
7 .987(g) .974 .972 .0279827 .004 13.432 1 92 .000
8 1.000(h) 1.000 1.000 .0035133 .026 5745.188 1 91 .000

a Predictors: (Constant), Shampoos Quality
b Predictors: (Constant), Shampoos Quality, Shampoos Size
c Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price
d Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing
e Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing, Shampoos
Availability
f Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing, Shampoos
Availability, Shampoos Range of products
g Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing, Shampoos
Availability, Shampoos Range of products, Shampoos Regularity of supply
h Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing, Shampoos
236
Availability, Shampoos Range of products, Shampoos Regularity of supply, Shampoos Proximity of retail shop
i Dependent Variable: ln Customer Satisfaction for Shampoos

Coefficients for Shampoo

Model Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std Error Beta
1
(Constant) .212 .063 3.372 .001
Shampoos
Quality
.909 .060 .835 15.051 .000
2
(Constant) .021 .054 .379 .705
Shampoos
Quality
.581 .062 .534 9.354 .000
Shampoos Size .487 .060 .461 8.066 .000
3
(Constant) .123 .040 3.033 .003
Shampoos
Quality
.251 .056 .231 4.451 .000
Shampoos Size .303 .047 .287 6.388 .000
Shampoos Price .384 .040 .529 9.573 .000
4
(Constant) .168 .033 5.104 .000
Shampoos
Quality
.134 .048 .123 2.808 .006
Shampoos Size .227 .039 .215 5.789 .000
Shampoos Price .259 .036 .357 7.177 .000
Shampoos
Packaging
.281 .038 .371 7.483 .000
5
(Constant) .153 .027 5.581 .000
Shampoos
Quality
.107 .040 .099 2.699 .008
Shampoos Size .145 .035 .137 4.163 .000
Shampoos Price .165 .033 .227 4.985 .000
Shampoos
Packaging
.281 .031 .371 9.008 .000
Shampoos
Availability
.196 .030 .252 6.630 .000
6
(Constant) .151 .024 6.290 .000
Shampoos
Quality
.083 .035 .077 2.377 .019
Shampoos Size .113 .031 .107 3.656 .000
Shampoos Price .139 .029 .192 4.740 .000
Shampoos
Packaging
.279 .027 .369 10.225 .000
Shampoos
Availability
.106 .031 .135 3.417 .001
Shampoos
Range of
Products
.165 .030 .213 5.433 .000
7







(Constant) .147 .023 6.531 .000
Shampoos
Quality
.100 .033 .092 3.000 .003
Shampoos Size .119 .029 .113 4.097 .000
Shampoos Price .125 .028 .172 4.488 .000
Shampoos
Packaging
.119 .051 .157 2.338 .022
Shampoos
Availability
.119 .029 .153 4.078 .000
237
Shampoos
Range of
Products
.144 .029 .185 4.932 .000
Shampoos
Regularity of
Supply
.167 .045 .229 3.665 .000
8
(Constant) .028 .003 8.595 .000
Shampoos
Quality
.086 .004 .079 20.635 .000
Shampoos Size
.125 .004 .118 33.998 .000
Shampoos Price
.132 .004 .181 37.649 .000
Shampoos
Packaging
.115 .006 .152 18.038 .000
Shampoos
Availability
.135 .004 .174 36.804 .000
Shampoos
Range of
Products
.132 .004 .170 36.060 .000
Shampoos
Regularity of
Supply
.103 .006 .142 17.870 .000
Shampoos
Proximity if
Retail Shops
.147 .002 .183 75.797 .000
a Dependent Variable: ln Customer Satisfaction for Shampoos