A STUDY ON COMPETATIVE ANALYSIS OF

MECAPLAST (INTERIOR PARTS) IN AUTO

COMPONENT MANUFACTURING INDUSTRY
MAIN PRO1ECT
Submitted to the
SRM SCHOOL OF MANAGEMENT
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINSTRATION
By
ASWIN
Under the guidance of
Ms. Nisha Ashokan Asst.!rofessor "S.#$
SRM SCHOOL OF MANAGEMENT
SRM UNIVERSITY
KATTANKULATHUR 603 203
SRM SCHOOL OF MANAGEMENT
CHENNAI -603203
%epartment of Management studies
FINAL PRO1ECT REPORT
MARCH 1
ST
, 2014 TO APRIL 30
TH
, 2014
&his is to certify that the pro'ect entitled
A STUDY ON COMPETATIVE ANALYSIS OF
MECAPLAST (INTERIOR PARTS) IN AUTO
COMPONENT MANUFACTURING
INDUSTRY
Is the bonafide record of pro'ect work done by
Aswin Kumar S
Register No: 3511210181
of MAS&() IN BUSIN(SS A%MINIS&)A&I*N during the year
+,-+ . +,-/
0000000000000000000000 00000000000000000000000000000000000
!ro'ect #uide 1ead of the %epartment
Submitted for the !ro'ect 2i3a02oce e4amination held on
0000000000000000000000000 0000000000000000000000
Internal (4aminer (4ternal (4aminer
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CONFIRMATION LETTER

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COMPLETION CERTIFICATE
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DECLARATION
I affirm that the pro'ect work titled A STUDY ON COMPETATIVE
ANALYSIS OF MECAPLAST (INTERIOR PARTS) IN AUTO
COMPONENT MANUFACTURING INDUSTRY being submitted in partial
fulfillment for the award of MBA (Master of Business Administration) is the
original work carried out by me. It has not formed the part of any other pro'ect
work submitted for award of any degree or diploma either in this or any other
Uni3ersity.
"Signature of the 6andidate$
Aswin 7umar S
58--+-,-9-
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ACKNOWLEDGEMENT
&he materiali:ation of this report has witnessed innumerous contributions
from numerous people in the form of selfless criticism 3aluable suggestions and
abo3e all power packed words of moti3ation.
I would like to e4press my sincere thanks to %r.;ayashree Suresh %ean
S)M School of Management 6hennai who has been generous in pro3iding all
necessary facilities in carrying out Master of Business Administration program.
I am grateful to %r. 2.M.!onniah Academic Associate S)M School of
Management for his constant support throughout the duration of study.
I would like to e4press my sincere thanks and gratitude to my internal
guide Ms. Nisha Ashokan Asst.!rofessor "S.#$ S)M School of Management
6hennai for his timely and 3aluable help for the successful completion of the
pro'ect.
I wish to take this opportunity to thank Mr. A. Senthil )a'a Manager
Marketing < Sales Mecaplast 6hennai for his profound guidance and
encouragement throughout the pro'ect.
I e4press my gratitude to my belo3ed parents for their constant
encouragement during the period of my pro'ect work.
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ABSTRACT
&he study has been taken on the topic >A Study on competiti3e analysis of
Mecaplast "Interior !arts$ in Auto component manufacturing industry to analy:e
the competiti3e position of Mecaplast the strength and weakness of its
competitors and identifying the areas which require attention to impro3e their
ser3ice.
&his paper analyses the determinants of competiti3eness of Mecaplast in auto
industry sector o3er their competitor based on an obser3ation through Internet
and a quantitati3e analysis of secondary data.
&he collected data was analy:ed using 3arious tools like 6ompany profile Matri4
)ank Matri4 S?*& Analysis !roduct matri4. And the results were represented
in 6harts for better understanding. Based on the findings suitable suggestions
were pro3ided.
TABLE OF CONTENTS
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S.
No
TITLE
PG.N
O
1 Confirmation Letter 3
2 Completion Certificate 4
3 Declaration 5
4 Acknowledgement 6
5 Abstract 7
6 List Of Tables 9
7 List Of Figures 10
8 List Of Abbreviation 10
9 CHAPTER - 1 11
10 Introduction
12 -
21
11 )e3iew *f Aiterature
21 -
23
12 *b'ecti3e *f Study 23
13 Scope 24
15 Significance *f &he Study 24
16 Aimitation 24
17 CHAPTER - 2 25
18 6ompany !rofile
26
-33
19 Industry !rofile
33
-35
20 CHAPTER - 3 36
21 )esearch Methodology 37 -38
22 CHAPTER - 4 39
23 %ata Analysis and Interpretation 40- 60
24 CHAPTER - 5 61
25 Bindings 62
26 Suggestions 63
27 6onclusion 63
28 Bibliography 64
LIST OF TABLES
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&ABA(
No.
&I&A( *B &1( &ABA( !#.N*
-.- Shows International &rade of Ma'or Auto 6omponent +-
+.- )e3enue in MCD?orkforce 5,
/.- Showing In'ectoplast 6ompany profile matri4 in India /, 0/-
/.+ Showing 2isteon 6ompany profile matri4 in India /+ 0/5
/.5 Showing !olyplastics 6ompany profile matri4 in India /5 0//
/./ Showing Montaplast 6ompany profile matri4 in India /8
/.8 Showing Mecaplast 6ompany profile matri4 in India /= 0/@
/.= Showing In'ectoplast 6ompany profile matri4 in #lobal /@ 0/9
/.@ Showing 2isteon 6ompany profile matri4 in #lobal /9 0/E
/.9 Showing Montaplast 6ompany profile matri4 in #lobal /E 08-
/.E Showing Mecaplast 6ompany profile matri4 in #lobal 8- 08+
/.-,
Showing the )anks < F for Mecaplast o3er their competitor in Indian
)egion
8/
/.-- Showing the )anks < F for Mecaplast o3er their competitor in #lobal 8=
/.-+ 6riteria for )ank Matri4 8@
/.-5 S?*& analysis for In'ectoplast 8@
/.-/ S?*& analysis for 2isteon 89
/.-8 S?*& analysis for !olyplastics 89
/.-= S?*& analysis for Montaplast 8E
/.-@ S?*& analysis for Mecaplast 8E
/.-9 !roduct Matri4 =,
LIST OF FIGURES
S
No.
&I&A( !#.N*
-.- )epresents Auto 6omponent &urn0o3er in India -8
-.+ )epresents 0 Automoti3e 6omponent Market Share in India -@
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+.- )epresents Mecaplast group *3er3iew +9
+.+ )e3enue by !roduct line 5,
+.5 6ustomers 5-
+./ 6hennai !lant 58
+.8 Interior !arts 58
/.-
Showing the )anks < F for Mecaplast o3er their competitor in Indian
)egion
8/
/.+ Showing the )anks < F for Mecaplast o3er their competitor in #lobal 8=
LIST OF ABBREVIATIONS
S. No. ABB)(2A&I*NS
- A6MA 0 Automoti3e 6omponent Manufacturers of India
+ ;2 0 ;oint 2enture
5 )<% 0 )esearch < %e3elopment
CHAPTER - 1
0 INTRODUCTION
0 REVIEW OF LITERATURE
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0 OB1ECTIVES
0 SCOPE
0 SIGNIFICANCE
0 LIMITATIONS
INTRODUCTION
Market Overview -
&he Indian automoti3e component industry is small in si:e compared to the
world market "IN)@/,,,, 6rores$. &he industry has been e4periencing a
high growth rate of +@ percent o3er the period +,,-0,= and is e4pected to
grow at a rate of -5 percent o3er the period +,,=0-/. &he quality of components
made in India has impro3ed significantly in the last decade and about -- Indian
auto component companies ha3e won the %eming pri:e so far. India is estimated
to ha3e the potential to become one of the top fi3e auto component economies by
+,+8.
Export Scenario -
In +,,=0,@ automoti3e component e4ports from India were worth IN)
--+,, 6rores and are e4pected to reach IN) 9/,,, 6rores in +,-=. ?hile
growth rate of e4ports has been 59 percent during +,,+0,= the e4port is e4pected
to grow by +/./ percent during +,,=0-8. India e4ports a 3ast range of automoti3e
chassis and components. &he ma'or component categories that ha3e shown a
healthy growth in e4ports are 3ehicle components and accessories transmission
shaft and cranks dri3e a4les starter motors generators and bumpers. &he
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dri3ing force behind IndiaGs growing automoti3e components e4ports in the past
has been higher e4ports by Indian subsidiaries of global *(Ms and tier0I
manufacturers.
Key Product Categories and Segments for Exports -
&he engine components segment is technology and capital intensi3e and is likely
to be dominated by the e4isting ma'or firms in the short to medium term. (ngine
technology is e4pected to mo3e towards superior design "for optimal fuel
consumption and lesser emission$ thus access to such technologies will be limited
to the e4isting ma'or firms. Among dri3e transmission and steering components
the steering systems are among the critical components of a four0wheeler. &he
capital and technology intensi3e nature of the segment acts as an entry barrier for
companies in the unorgani:ed segment
Major Characteristics -
&he Indian auto component industry is a thrust sector for India. &he direct
employment generated by the medium and large firms in the organi:ed sector is
+.8 lakhs. In terms of location o3er @, percent of the automoti3e components
companies are situated in either the northern or western regions.
%elhi !une and 6hennai ha3e traditionally been the most important
clusters for the automoti3e components segment in India. &he industry has
8,, medium and large key participants in auto components in the organi:ed
sector along with =,,, ancillary units. &he unorgani:ed sector predominantly
caters to the aftermarket. Manufacturers in this sector operate independently with
little in3estment and on a small scale. &hey generally produce components based
on copied drawings and their quality is below a3erage. Most components required
by the Indian automobile industry are manufactured locally. Import dependence
is estimated to the tune of -5.8 percent of the domestic demand.
Background -
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&he Indian auto component industry is balanced in its contribution at components
le3el like engine parts "5-F$ dri3e transmission and steering parts "-EF$ body
and chassis "-+F$ suspension and braking parts "-+F$ equipmentGs "-,F$
electrical parts "EF$ and other components "@F$. &he auto component industry
is capable of producing high quality products at low cost. &he industryGs initiati3e
in setting up world class shop floor practices and quality practices ha3e
helped them to be recogni:ed as a force to reckon with in the auto
component suppliersG league. Ma'or automobile companies all o3er the world
are sourcing products from Indian auto component manufacturers. &he
Indian auto component manufacturers ha3e made their presence felt in all product
categories.
Auto Component Industry in India: An Overview
Introduction - &he Indian automoti3e components industry has emerged
as one of IndiaHs fastest growing manufacturing sectors and a globally
competiti3e one. &he total global auto components trade was worth IN) @/,,,,
6rores in +,,=0+,,@ and is e4pected to grow to IN) @,,,,,, 6rores in +,-8.
&he auto component sector in India generated sales of about IN) =,,,, 6rores in
+,,=0,@. &he A6MA0Mc7insey 2ision +,-8 document estimates the
potential for the Indian auto component industry to be IN) -=,,,, 6rores
to IN) -9,,,, 6rores by +,-=. In +,,=0,@ automoti3e component e4ports
were worth IN) --+,, 6rores and e4pected to reach IN) @+,,, 6rores in
+,-8.
&he industry has been e4periencing a high growth rate of +@ percent o3er the
period +,,-0,= and is e4pected to grow at a rate of -5 percent o3er the
period +,,=0-/. Similarly while growth rate of e4ports has been 59 percent
during +,,+0,= the e4ports are e4pected to grow by +/./ percent during
+,,=0-8. &he quality of components made in India has impro3ed
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significantly in the last decade and -- Indian auto componentsG companies
ha3e won the %eming pri:e so far. India is estimated to ha3e the potential to
become one of the top fi3e auto component economies by +,+8.
Total Automotive Component Market in India -
Indian automoti3e components are now part of many ma'or markets in North
America and (urope. Around @, percent of these are e4ported auto components
bought by global ma'ors such as #eneral Motors Bord Motor and %aimler
"formerly %aimler6hrysler$ among others. India has a strong auto component
base for 3arious mechanical electrical and electronic components. Many auto
component companies are home grown and ha3e a strong background. ?hen
Maruti Udyog started operations many ;apanese companies formed 'oint 3entures
with companies in India and also set up world class manufacturing facilities in
India. Many Indian companies through their association with Maruti upgraded
all facets of their business including producti3ity quality and deli3ery
systems among others. (ntry of many multi0national 3ehicle manufacturers
from 7orea (urope and US in India from -EE8 onwards enabled global
component suppliers to enter India in a big way.
Bigure . -.-I )epresents Auto 6omponent &urn0o3er in India +,,- . +,,=
"(4pected &urno3er by +,-=$
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Market overview -
IndiaHs component industry has achie3ed the capability to manufacture the
entire range of auto components such as engine components dri3e and
transmission components suspension and braking components electrical
components and body and chassis components. (ngine components make up
nearly a third of all e4ports of auto components from India.
&he automoti3e component industry caters to three broad categories of the
marketI
-$ *riginal equipment manufacturers "*(M$ or 3ehicle manufacturers comprise
+8 percent total demand
+$ )eplacement market that comprises =8 percent of the total demand
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5$ (4port market that comprises primarily of international tier0I suppliers
and constitutes -, percent of total demand

&he key segments of the Indian automoti3e0component market includeI
Engine components (31 percent): (ngine components fall into three
broad categoriesJ core engine components fuel deli3ery system and
others. &his also includes products such as pistons piston rings engine
3al3es carburetors and diesel0based fuel deli3ery systems. &his is the
most critical component and requires high in3ol3ement from the supplier.
Drive transmission and steering components (19 percent): #ears
wheels steering systems a4les and clutches are the important components
in this category.
Body and chassis (12 percent)
Suspension and braking components (12 percent) 0 &hese include
brakes leaf springs shock absorbers
Equipment (10 percent) 0 &his includes headlights dashboard
instruments
Electrical components (9 percent) 0 &he main products in this
category include starter motors generators spark plugs and distributors.
Others (7 percent) 0 Sheet metal components and plastic molded
components are two of the ma'or components in this category.
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Bigure . -.+I )epresents 0 Automoti3e 6omponent Market Share in India
Characteristics of the Indian Automotive Components Industry -
Thrust sector of India
&he Indian auto component industry is a thrust sector in India. &he direct
employment generated by the medium and large firms in the organi:ed sector is
+8,,,, man0years.
Geographical spread of the industry
In terms of location o3er @, percent of the automoti3e components companies are
situated in either the northern or western regions. N6)D %elhi !une and
6hennai0Bangalore ha3e traditionally been the most important clusters for the
automoti3e components segment in India. ?ith &ata setting up its manufacturing
unit in Singur ?est Bengal and its e4isting manufacturing base in ;harkhand
eastern regions is likely to emerge as an equally important cluster.
Low volume and fragmented industry
&here are o3er 8,, small medium and large players in auto components in
the organi:ed sector along with =,,, ancillary units. Most of these companies in
India are family0owned businesses. &he unorgani:ed sector predominantly caters
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to the aftermarket. Manufacturers in this sector operate independently with little
in3estment and on a small scale.
Low import dependence
Most components required by the Indian automobile industry are manufactured
locally. Import dependence was estimated to the tune of -5.8 percent of the
domestic demand for the year +,,@. Imported automoti3e components include
special steels and materials or high precision engineering components such as
gearbo4es.
Competitive Structure
Aeading manufacturers from across the globe ha3e initiated steps for
de3eloping a 3endor base in India by in3iting their suppliers to set up
manufacturing companies here. Aeading automoti3e component companies such
as Aear 6orporation %elphi 2isteon Mando KB Steering and %enso ha3e a
strong presence in India and cater to the *(M and the aftermarket. Some
of the ma'or domestic automoti3e components manufacturing groups in India
include the &2S )ane Amalgamations 7alyani Sona )ico Minda Amtek
among others. &he two0wheeler market is the largest 3olume segment in India
and automoti3e component companies in this segment ha3e well0 de3eloped
technology and quality systems in place. Many auto component companies apart
from catering to the domestic demand also ha3e strong e4port operations. It is
estimated that -8 to +8 percent of the turno3er of many large0si:ed Indian auto
component manufacturer is accounted for by e4ports. A significant trend in the
last +05 years is the interest shown by 3ehicle manufacturers and global tier0I
companies in procuring components from India.
&he SM( players in the auto components sector are formally organi:ed
under the auto component manufacturers association "A6MA$. Many
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companies present in India as in0house 3endors of 3ehicle manufacturers
are not part of A6MA and are estimated at nearly -+8 in number. A large
number of auto component companies cater e4clusi3ely to the aftermarket and
are unorgani:ed in nature and these are estimated at 5@8.
&he engine and transmission components account for about 8, percent of the
component output in India. &he engine components account for 5- percent of the
total automoti3e component production
output and transmission and steering components account for -E percent of
the output. All engine and transmission components like engine block piston
3al3es camshaft crankshaft gears and casings are manufactured locally.
6ompanies in India possess well0established foundries for forged and cast
components and are globally competiti3e.
&he quality consciousness of the industry matches the global standards. &his is
corroborated by the fact that ele3en Indian companies in the automoti3e
industry ha3e recei3ed the co3eted %eming !ri:e which is the largest number
outside ;apan. &he auto component suppliers are also embracing modern shop
floor practices like 80S @0? 7ai:en &otal Luality Management =0Sigma
and Aean Manufacturing as they graduate to match with world0class industry.
A large number of firms in this industry are also recipients of quality certificates
like IS*0E,,, &S0-=E/E LS0E,,, IS*0-/,,- and *1SAS0-9,,-.
Global Overview
&he global auto component industry is e4pected to touch IN) @,,,,,,
6rore by +,-8 of which around /, percent "IN) +9,,,, 6rore$ is e4pected to
come from low cost countries including India.
Global Market Dynamics
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&he worldHs leading automoti3e and auto component manufacturers continue to
in3est in production facilities in emerging markets in order to reduce production
costs. &hese emerging markets include Aatin America 6hina Malaysia and other
markets in South (ast Asia. &he world automoti3e industry in its early stages of
de3elopment was concentrated mainly in de3eloped countries like U.S. ;apan
etc. As the automobile industry became more and more standardi:ed the
production base of most of large auto companies is shifting from the
de3eloped countries to de3eloping countries.
Standardi:ation makes production more profitable in de3eloping countries due to
low cost of labour. &hat is why countries like India &hailand and 6hina today are
the main production bases for many multinational automobile companies.
Dynamics of International Trade
&he dynamics of international trade in automoti3e sector has attracted the
attention of economists and policy makers to formulate trade strategy.
Automoti3e trade has been influenced both by liberali:ation as well as
protectionism.
Table - 1.1: Shows International Trade of Major Auto Component Producing
Countries
(4ports of auto components from countries such as ;apan 7orea and
#ermany are gradually increasing in comparison to the e4ports from U.S.A.
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6hina and &hailand ha3e emerged as ma'or competitors to India in the global
e4ports market.
REVIEW OF LITERATURE
6ompetiti3e analysis is a process used in the formulating of strategic plans in
most organi:ation. 2ery often it Ms adopted due to its rational process of making
long0term strategies. According to Stacey "-EE=$ the rational prescriptions of
making
strategies are concerned first of all with formulating and selecting strategic plans
according to gi3en rational criteria. &his is a procedure for identifying a specific
acceptable strategy for each indi3idual organi:ation determined by its own
particular circumstances.
In any competiti3e analysis industry structure analysis Ms una3oidable. &he first
step in analy:ing industry structure is to define the market "or industry$. A market
as pointed out by Stacey Ms an interaction between a grouping of customers who
ha3e similar requirements of a particular good or ser3ices on the one hand and a
strategic group of competitors competing to meet those requirements on the other
hand. &he boundary around a market is defined in terms of similarities in what is
demanded and in terms of the closeness of the competition. Sometimes it might
be necessary to break this market down further to enable a more detail analysis.
1a3ing defined the market$ the ne4t step in the analysis is to identify the structure
of that market. It is 3ery common to achie3e this by analy:ing the e4ternal factors
which may affect the market. ?e can do this by analy:ing the >Bi3e 6ompetiti3e
Market BorcesN as termed by !orter "-E9,$. &hese competiti3e forces comprise of
&hreat of new entrants %egree of ri3alry between firms &hreat of substitutes
bargaining power of suppliers and bargaining power of buyers. !orterGs work built
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on the structure conduct and performance paradigm of industrial organi:ation
economics. &he essence of the model is that the structure of a market determines
the state of competition within the market and sets the conte4t for companyGs
conduct that is their strategy. Most important structural forces "the fi3e forces$
determine the a3erage profitability of the market and ha3e a correspondingly
strong impact on the profitability of indi3idual corporate strategies.
In short the competiti3e forces determine the relati3e market power of
competitors the kind of competition they engage in the factors that gi3e some of
them a competiti3e ad3antage and the relati3e attracti3eness of that market
compared to others
Analy:ing the forces and making 'udgments on their relati3e importance should
lead managers to see how they can deal with and influences the forces thus
identifying the competiti3e ad3antage. ?hen we analy:e the structure of a market
we are identifying the position a firm should occupy and the posture it should
adopt to generate acceptable performance. &he purpose of identifying a marketGs
structure and the sources of competiti3e ad3antage it causes is to draw
conclusions about strategies that will match or fit the en3ironment "6ourtney
7irkland and 2iguerie -EE@$. Strategy itself has largely been shaped around the
framework first concei3ed by Andrews "-E@-$. Andrew defined strategy as the
match between what a company can do "organi:ational strength and weaknesses$
within the uni3erse of what it might do "en3ironment opportunities and threats$.
Based on such framework the managers need to demonstrate that strategies
recommended fulfill a strategic logic. Strategic logic means that a proposed
sequence of actions is consistently related to the ob'ecti3es of the organi:ation
and yet matches the organi:ationGs capability to its en3ironment. &herefore in
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order to achie3e this 3arious analytical techniques to determine the strategic logic
of a sequence of actions ha3e been prescribed. &hey include S?*& Analysis Aife
6ycle Analysis !ortfolio Analysis Industry Structure and 2alue 6hain Analysis
and more recently the 1AO Methodology.
OB1ECTIVES OF THE STUDY
A study about market conditions of Indian Automoti3e Industry
&o analy:e Mecaplast performance in India and Market share among the
other players of the industry
&o conduct the market research among the competitors in the Auto
component manufacturing industry
&o find out the current situation in Mecaplast in terms of products
&echnology Business Shares
&o asses performance of the Mecaplast by doing S?*& Analysis
Bindings conclusion recommendation to the company to focus on
increasing the business infrastructure in3estment
SCOPE OF THE STUDY
&he main purpose of the research is to understand the competiti3eness of
Mecaplast "Interior !arts$ o3er their competitors in the Auto 6omponent
Manufacturing Industry. &his pro'ect helps me to know about the Auto component
Manufacturing Industry. ?ell my 'ob includes analy:ing the competitorGs position
in Interior parts of car with respect to Mecaplast.
LIMITATIONS
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&he main limitation of the study is the collection of information. Because
most of the information are confidential. So they donGt want to disclose
them.
&ime 6onstraint
&he results are based on the obser3ation through Internet.
&he Study was conducted only with few competitors and not taking all the
competitors in to consideration.
SIGNIFICANCE OF THE STUDY
A study of this nature will help Mecaplast and other organi:ations can adopt
measures o3er their competitor to sur3i3e in the fast mo3ing world.
&he study is 3ery significant because it will add to the e4isting literature or the
research has added to the stock of books and works already written on
competiti3e analysis.
CHAPTER - 2
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0 COMPANY PROFILE
0 PRODUCT PROFILE
COMPANY PROFILE
Mecaplast Group is an international automoti3e supplier and a ma'or contributor
to the Monegasque economy. Bounded in -E88 by 6harles Manni it speciali:es in
the design and manufacture of parts and complete systems for the 3ehicle body
"interior and e4terior$ and engine. Mecaplast #roup employs a total of 8=,,
employees located in -= countries and contributes to re3enue of C==+million
"+,-+$. ?ith 58, of its employees based in Monaco it is the fifth largest
employer and the largest industrial company in the micro0state. &hierry Manni is
the chairman of the board and the chief e4ecuti3e officer is !ierre Boulet.
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History -
Mecaplast was founded in -E88 by 6harles Manni "d. +,-+$. It started off with
fi3e people working in an apartment and a cellar located on 6hemin des Pillets
in Monaco. At the age of +E Manni de3eloped the first plastic partI a chemical
capacitor cap for a company called Micro.
In -E=/ Mecaplast made its entry into the automoti3e industry after ha3ing been
selected to manufacture the plastic fan for the !eugeot +,/. &he company grew
further and in -E=E it created a methods ser3ice and a tooling workshop. In -E@8
it de3eloped a company speciali:ed in specific assembly machines. It was during
this period that the Monegasque headquarters relocated to its current offices in the
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heart of the industrial district of Bont3ieille in QKone BQ and to the production
factory in the building called >Blots Bleus.N In -E98 Mecaplast created its first
site outside of Monaco in 2alrRas Brance.
Brom +,,@ the entire automoti3e industry was affected by a crisis including
operations at Mecaplast. &he group was obliged to reduce its workforce and close
or sell some production sites.
In August +,,E Mecaplast was nominated as a strategic supplier for !SA and
)enault and as a result the #roup benefitted from the Moderni:ation Bund for
Automobile (quipment Suppliers "BM(A$ which increased the companyGs capital
by C88 millionD55F stake. &he 6hennai plant in India was opened on the 5rd of
;une +,-,.
Burthermore the #roup opened a third manufacturing site in Santai 6hina and
another in Kren'anin Serbia. &he Kren'anin site was officially opened on the 5rd
of April +,-+. &hose in attendance included Boris &adic "!resident of Serbia$
&hierry Manni "6hairman of the Board$ Nebo'Ta UiriV "Bormer Minister of
(conomy and )egional %e3elopment$ Mileta Mihailo3 "Mayor of Kren'anin$
;osR Badia"Minister of Boreign Affairs in Monaco$ and BranWois0Oa3ier %eniau
"Ambassador of Brance in Serbia$. (arly +,-5 Mecaplast opened a 6ustomer
Ser3ice 6enter in Munich #ermany. In +,-/ a new production site will be
created abroad.
Organization -
In +,-5 Mecaplast #roup had a presence in -= countries and had += production
sites -8 customer ser3ice centers and = technical centers and 5 skills centers
speciali:ed in car body and engine parts.
Figure 2.1 - Represents Mecaplast group Overview
SRM University Page +@
Activity -
&he company produces plastic parts. &hey can be classified into two groupsI
Engine partsI engine air intakeDintake line and components screen
systems "thermal and acoustic$ fluid management
Interior or exterior 3ehicle body partsI trims storage modules trunks
"liners and shel3es$ painted e4terior parts co3ering parts cowling roof
bars and pillars spoilers$.
Mission -
!ro3ide to our 6ustomers inno3ati3e solutions and superior quality
products at competiti3e le3el.
SRM University Page +9
*ur 6ustomersG satisfaction is our priority. &his is why we ha3e chosen a
6ustomer oriented organi:ation di3ided in 8 Business UnitsI
!SAD2ol3o 6ars and &rucks Business Unit
)enault0NissanD&oyotaDBiat Business Unit
#erman 6ustomers "#MDBM?D%aimler
2olkswagenDBord$ Business Unit
6hina Business Unit
America Business Unit
*ur 5 Skills 6enters are dedicated to the design and de3elopment of partsI
Monaco Skills 6enter
Aens Skills 6enter
I:ernore Skills 6ent
Table 2.1 - Revenue in Mf/Workforce -
Sear
)e3enue D
?orkforce
-EE8 -@8D--@8
-EE9 ++5D+-,,
+,,, +9=D+9,,
+,,+ 89,D88,,
+,,8 9+,D@9,,
SRM University Page +E
+,,@ @8ED=+,,
+,,E 8@,D89,,
+,-, =/5D88,,
+,-- =E+D88,,
+,-+ ==+D8=,,
Revenue by product line -
BodyI =5F
(ngineI 5@F
Figure 2.2 - Revenue by Product line
Main competitors -
EngineI M#I 6*U&I() Mark I2 Mahle &re3es Steep Mann 1ummel
ExteriorI M#I 6*U&I() Baurecia 2aleo
Interior (Global)I Baurecia 2isteon &re3es (urostyle Moller &ech
Borgers
Interior (India) . In'ectoplast 2isteon !olyplastics Montaplast
Customers -
SRM University Page 5,
Figure 2.3 - Customers
Mecaplast at Chennai, India -
Mecaplast #roup a ==+ million (uro manufacturer of automobile equipment
today announced the launch of its first production facility in India at Mahindra
?orld 6ity 6hennai. &he factory spread across 8 acres has in3ested nearly 5,,
million IN) for its initial setup to manufacture a wide range of plastic engine and
body parts for both local and international customers that includes Bord )enault0
Nissan #eneral Motors &oyota 2olkswagen BM? !eugeot Mercedes0Ben:
Biat 2ol3o etc.
Set up at the %&A "%omestic &ariff Area$ of Mahindra ?orld 6ity the Mecaplast
#roup has its roots in Monaco (urope where it was founded in -E88 by Mr
6harles MANNI. &he group designs de3elops and manufactures parts and
complete systems for 3ehicle Body and (ngine. Mecaplast is a leading pro3ider of
the engine technologies which aid automobile manufacturers to adhere to
SRM University Page 5-
globally accepted en3ironment norms "(uro I2 < (uro 2$. &he 6ompany also
holds se3eral design patents in their field.
&oday the company boasts of o3er 89,, employees based across -/ countries
across the world including += !roduction sites -- technical centres state of the
art testing centres and + skill centres which ser3e automoti3e markets across the
world.
&he Mecaplast facility at Mahindra ?orld 6ity 6hennai currently houses /,
employees. &he production plant would primarily manufacture automoti3e plastic
engine parts (4terior and Interior parts namelyI (ngine air intake systems
co3erings and shields interior and e4terior trims cowl grills fender liners and
other plastic parts.
Speaking at the launch Mr. Thierry Manni, Chairman of the MECAPLAST
Group said >&he M(6A!AAS& #roup is delighted to set up its first production
facility in India. &he Indian market holds great promise and we are quite certain
that our products < technologies will be well accepted. Moreo3er India is
renowned for its skilled manpower low cost of inno3ation and its design and
de3elopment skills factors which will help us in establishing base in the country.N
*n the production unit at Mahindra ?orld 6ity Mr. B.S. Rao, Country Head
and Director, India Operations, the MECAPLAST Group, said >?e got our
Birst business from Bord India in Beb +,,9 to locali:e their %2/ engine plastic
parts. Almost at the same time )enault Nissan confirmed their operations in
6hennai. &his makes our decision easy to choose 6hennai to put our first
manufacturing plant. Now we ha3e a state of the art Manufacturing facility and
well0moti3ated team to ser3e our customers. Mahindra ?orld 6ity 6hennai
pro3ed to be an ideal foil as it is situated in close pro4imity to the 6hennai
Automoti3e Belt. Additionally the township offers e4cellent infrastructure easy
connecti3ity to rail and roadways that are important to a multinational company
like ours.N
SRM University Page 5+
*n the set up of Mecaplast Ms. Sangeeta Prasad, Chief Operating Officer,
Mahindra World City-Chennai said >I am delighted to welcome the Mecaplast
#roup to Mahindra ?orld 6ity. ?e reaffirm our commitment in pro3iding an
enabling en3ironment to Mecaplast and wish them enduring success in this
facility and an enriching e4perience in India.N
Production Unit -
Starting date . +,,E
!lant %irector 0 B.S )A*
+,-5 turno3er 0 E.,@ MC "@,8.@Mn IN)$
(mployees as on ;anG-/ 0 -+5 persons
Surface 0 /,,, Sq.Mt
TECHNOLOGIES
&hermoplastic in'ection
2ibration welding
1ot plate welding
US welding
#as In'ection
Aaser ?elding
Bilter (lement Manufacturing Aine
Boam %ispensing System
SRM University Page 55
PRODUCTS
6am 6o3er "6ylinder 1ead 6o3ers$
Air Intake Manifolds
Air Bilter
(ngine Beauty 6o3er
&urbo Noise Attenuator
Belt 6o3ers
Buel Bilter
6owl #rille
)ocker !anel and )einforces
Bumper Supports
Under 6o3ers
Chennai Plant - (Figure 2.4)
SRM University Page 5/
Interior Parts - (Figure 2.5)
SRM University Page 58
CHAPTER - 3
0 RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
Introduction:
)esearch methodology is a systematic process of identifying and
formulating by setting ob'ecti3e and method for collecting editing and tabulating
to find solution.
Meaning of Research:
SRM University Page 5=
&he ad3ance learnersG dictionaries of current (nglish lay the meaning or research
>a careful in3estigation or inquiry especially through search for new facts in any
branch of knowledgeN.
)esearch is thus an original contribution to the e4isting stock of knowledge
making for its ad3ancement. It refers to the systematic method consisting of
enunciating the problem formulating a hypothesis collecting the facts or data
analysing the facts and reaching certain conclusions either in the form of
solution"s$ towards the concerned problem or in certain generali:ations for some
theoretical formulation.
Research design:
&he problem that follows the task of defining the research problem is the
preparation of the design of the research pro'ect is called as research design.
%esign regarding what where when how much by what means concerning an
enquiry or a research study constitutes a research design. >A research design is
the arrangement of the conditions for the collection and analysis of data in a
manner that aims to combine rele3ance to the research purpose with economy in
procedure.N
&he research design undertaken by researcher is Descriptive research
design. &his research design concerned with the research studies with a focus on
the portrayal of the characteristics of a group of indi3idual or a situation.
SOURCES OF DATA COLLECTION:
&he data for the research purpose is mostly collected through secondary data.
SECONDARY DATA:
&he secondary data used in this research are
Books referred
?ebsites
Maga:ines
SRM University Page 5@
RESEARCH INSTRUMENT:
&he instrument used for this study is >*bser3ation through InternetN.
TOOLS:
In order to come out with the findings of the study the following tools are
used
6ompany profile matri4
)ank Matri4
Swot Analysis
!roduct Matri4
CHAPTER - 4
0 DATA ANALYSIS
0 INTERPRETATION
SRM University Page 59
Competitor Company Profile Matrix
INDIA --
Matrix -1: Injecto Plast (Table 4.1)
Name of the Company In'ecto !last
Incorporated -E99
Location 7anpur 6hennai !une #urgaon
No Of Location /
No Of Employee -,- 0 8,-
Last Year Turnover 0
No Of Plants 5 "7anpur 6hennai !une$
Name of Products
Beauty 6o3er &ube Asm *il Baffle
Bork and 6hain #uides )esa3oir
Battery &ray 62; and rack < !inion
Boots Steering 6olumn Seal #rab and
Assist 1andles Bloor %oor 1andle
Speaker #rills )adiator (nd &anks
Intercooler tank 6AI% Assy Blapper
Ban Ban Shrould !edal Brush Bo4.
2al3e Body
SRM University Page 5E
No of Products +,
Customers
2olkswagen #M Skoda Auto Bord
Motar 6ompany 2isteon Automati3e
Systems #7N %ri3eline "India$
Aimited B(1) India Aimited Bosch
India Ne4teer Automati3e N&N N(I
Mfg.India "p$ Atd 6omstar
Automati3e 1alla 2isteon 6limate Sys.
"I$ Atd %elphi Automati3e System
!1A India "!$ Atd Sona Steering
Systems Atd Mun'al Showa ltd Brakes
India Atd %enso Baridabad ltd Aohia
6orp Atd #rupo Autolin pune !3t Atd
A2* 6arbon )ane "Madras$ limited
)ane &)? steering Systems A2&(6
Aimited
No of customers +/
Certification IS*D &S -=E/EI+,,E IS* 0 E,,+ LS0
E,,, IS* -/,,-
Awards HAH #rade in quality capablity assesment
0 MDs 2olkswagen"2?$ in the year
+,-, prestigious Bord L- Award in the
Sear +,,@ SL Mark of 1SNU%AI
M*&*) IN%IA A&%. in the year +,,E
In house R&D Ses
In house testing & Validation facility Ses
New Innovation
Bor timely %eli3eries and on0site
ser3ice 0 &hey ha3e builted5
manufacturing facility which co3er
ma'or automati3e hub of car making
company
SRM University Page /,
New Updates
!resence at +/ 1ours %ubai )ace 2?
!olo 6up at Buddha International
6ircuit Noida 2olkswagen !olo ) 6up
6hampionship HAH #rade Supplier of
2olkswagen #lobally
Matrix - 2: Visteon (Table 4.2)
Name of the Company 2isteon
Incorporated -EE@
Location Bhiwadi 6hennai !une
No Of Location 5
No Of Employee 5,,,
Last Year Turnover 0
No Of Plants 5 "Bhiwadi 6hennai !une$
Name of Products
(ngine
Induction 12A6 Systems !ower train
6ooling
6ompressors and Bluid &ransport
6ockpit Modules Instrument !anels
6onsoles %oor
&rim (4teriors "Multi0Bunction
%isplays Audio < Infotainment
Instrumentation <
%isplays Automatic 6limate 6ontrol
!anels
No of Products -/
SRM University Page /-
Customers
Maruti Su:uki Bord Udyog &oyota
kirloskar Motors 1yundai
No of customers 8
Certification
IS* -/,,,- and &S -=E/E *1SAS
-9,,-
Awards
*3erall (4cellence . Sil3er Award
"Maruti Su:uki$ Awarded sil3er trophy
for Manufacturing (4cellence
by A6MABest (n3ironment Briendly
#reen 6ompany from
)a'asthan State Industrial %e3elopment
and
In3estment 6orporation Atd.
1yuandai Motar -,,!!M Award
Bord Motor 6ompany L- award
In house R&D Ses
In house testing & Validation facility Ses
New Innovation
(bee 6oncept 6ar
New Updates 0
Matrix - 3: Polyplastics (Table 4.3)
Name of the Company !olyplastics Industries !3t ltd
Incorporated -E=@
Location 1aryana Samuna Nagar !une bawal
No Of Location /
SRM University Page /+
No Of Employee -8/,
Last Year Turnover 5,, 6rore
No Of Plants / "1aryana Samuna Nagar !une
bawal $
Name of Products !lastic in'ection moldings plastic
automoti3e parts wheel rim co3ers
Automobile plastic part plastic wheel
co3er plastic sender plastic 3i4or
No of Products @
Customers
Maruti Su:uki &oyota &ata )oyal
(nfield Bord 1onda mahindra
)enault 1industan Motors Su:uki
Swara' ma:da (icher !ia::io ;ohn
%eere %elphi 1yundai Nissan &afe
Biat #M *pel 1ero 1onda
No of customers +-
Certification
IS*D&S -=E/EI+,,E IS* -/,,-I+,,/
IS*DI(6 +@,,-I+,,8
Awards
(icher award for design and
%e3elopment of plastic dash board for
tractors 7amal #upta < 7apil #upta
recei3ing award from&oyota 7irloskar
motar < Maruti udyog limited
In house R&D Ses
In house testing & Validation facility Ses
New Innovation 0
New Updates
!! < Kanani auto group ;2 !lant in
SRM University Page /5
!une "= Million ?heel 6o3er a year$
New !lant 6onstruction in *ragadam <
Bawal "(4panded the business in +,-5$
Matrix - 4: Montaplast - (Table 4.4)
Name of the Company Montaplast
Incorporated +,--
Location Mumbai
No Of Location -
No Of Employee 0
Last Year Turnover 0
No Of Plants - "Mumbai$
Name of Products
oilpans engine co3ers air induction
system resonators cam co3ers #arnish
trims trunk claddings o3erhead
consoles speaker grills trunk silling
co3ers interior air 3ents (nameled
Bumpers front and rear system Strut
and 6hassis 6laddings Side rails and
trim strips water separators chrome
radiators air inlet grilles fenders and
spoilers
No of Products -9
Customers 0
No of customers 0
SRM University Page //
Certification 0
Awards 0
In house R&D 0
In house testing & Validation facility 0
New Innovation & New Update 0
Matrix - 5: Mecaplast - (Table 4.5)
Name of the Company Mecaplast
Incorporated +,,E
Location 6hennai
No Of Location -
No Of Employee -+5
Last Year Turnover @,.8@ 6rores
No Of Plants - "6hennai$
Name of Products
6am 6o3er Air Intake manifold Air
Bilter (ngine Beauty 6o3er &urbo
Noise Attenuator Belt 6o3ers Buel
Bilters 6owl #rille )ock !anel and
)einforcers Bumber Supports Under
6o3ers
No of Products --
Customers Bord )enault Nissan &oyota Maruti
Su:uki ?olkswagen #M Ashok
AeylandDNissan
SRM University Page /8
No of customers 9
Certification IS* -/,,-I+,,/ &S -=E/E
Awards -st Business award from 2?DSkoda
India for -.8Atr (ngine !art
Inno3ati3e technology for (0N)
engine pro'ect from &oyota 7irloskar
Auto parts
In house R&D Ses
In house testing & Validation facility Ses
New Innovation & New Update 0
Global -
Matrix - 1: Injectoplast - Table (4.6)
Name of the Company In'ecto !last
Incorporated 0
Location 0
No Of Location 0
No Of Employee 0
Last Year Turnover 0
No Of Plants 0
Name of Products
0
No of Products 0
Customers

2olkswagen #M Bord Audi Ag
;aguar landro3er S(A& #7N dri3eline
"India$ Atd I?IS motors system A2*
SRM University Page /=
6arbon
No of customers E
Certification 0
Awards 0
In house R&D 0
In house testing & Validation facility 0
New Innovation
0
New Updates
0

Matrix - 2: Visteon (Table 4.7)
Name of the Company 2isteon
Incorporated +,,,
Location 6hina Indonesia ;apan South korea
&hailand6he:c republic Brance
#ermany 1ungary Morocco !oland
!ortugal )ussia Slo3akia South
Africa Spain &urkey U76anada
Me4ico USArgentina Brai:il
No Of Location +5
No Of Employee +/,,,
Last Year Turnover X @.// Billion
No Of Plants =9
Name of Products
6ockpit Modules %oor &rim
AightingBront Aighting !roducts )ear
Aighting !roducts (ngine Induction
!roducts !owertrain 6ontrols !roducts
SRM University Page /@
Mobile Application !roducts
Additional 0 !owertrain 6hassis
*ther0 Bumpers 6lutches Shift 7nobs
1eadliners )@// 6limate System
Modular Multi0Kone 12A6 6limate
6ontrols Bluid &ransport Systems
6ompressors 1eat (4changers Battery
6ooling Module Audio and
Infotainment Instrumentation .
AnalogD%igital Instrument 6luster
%isplays Aamps 6ontrol !anels
No of Products +5
Customers BM? %aimerchrysler A# "%AI$
Bord #M 1onda 1yundaiD7ia
Nissan !eugeot renault &oyata
2olkswagen Ma:da Maruti Su:uki
Audi2ol3o
No of customers -8
Certification IS*D&S0-=E/E IS* +=+=+ IS*
-/,,,-
Awards #eneral Motors )ecogni:es 2isteon for
Luality (4cellence 6hongqing Ougang
(lectronics !lant (arns Bord L- Award
In house R&D Ses
In house testing & Validation facility Ses
New Innovation
(bee 6oncept 6ar
New Updates 0
Matrix - 3: Montaplast - (Table 4.8)
Name of the Company Montaplast
SRM University Page /9
Incorporated -E89
Location #ermany6hina franceUSA Uk;apan
No Of Location =
No Of Employee -,,- 08,,, !eople
Last Year Turnover X /5+ Million
No Of Plants 5 "#ermany USA 6hina$
Name of Products
*il pans engine co3ers air induction
system resonators cam co3ers #arnish
trims trunk claddings o3erhead
consoles speaker grills trunk silling
co3ers interior air 3ents (nameled
Bumpers front and rear system Strut
and 6hassis 6laddings Side rails and
trim strips water separators chrome
radiators air inlet grilles fenders and
spoilers
No of Products -9
Customers Audi BM? 6hrysler %aimler %odge
Bord #M Ben: Nissan opel prosche
SAAB Smart 2ol3o 2olkswagen
No of customers -8
Certification IS* &S-=E/E IS* E,,-0+,,9 IS*
E,,- IS* -/,,-
Awards
Luality sil3er award from &oyota in
+,-+ certificate of )ecognitionQ for the
+, best suppliers in deli3ery awards for
the quality and on time deli3ery
amongst the others from the &oyota
!eugeot 6itroen Automobile company
Manufacturers of &oyota
SRM University Page /E
In house R&D Ses
In house testing & Validation facility Ses
New Innovation 0
New Update
M*N&A!AAS& A%%S MANIB*A%
M*A%IN# AIN(S plans to in3est X+.5
million to mo3e its research <
de3elopment facilities from Southfield
to a bigger space in Auburn 1ills. &he
mo3e is e4pected to create +8 'obs o3er
the ne4t fi3e years.
Matrix - 4: Mecaplast - (Table 4.9)
Name of the Company Mecaplast
Incorporated -E88
Location USA Me4ico Brai:il Spain Monaco
Italy &urkey 6hina ;apan Serbia
6hech )ep. !oland #ermany Brance
U7
No Of Location -8
No Of Employee 8=,,
Last Year Turnover ==+ Million (uros
No Of Plants +8 "U7 Brance !oland 6he:ch )ep.
Serbia Me4ico Brai:il Spain
Monaco Italy&urkey 6hina
SRM University Page 8,
Name of Products
Air Intake System Air Bilter
&hermostat 1ousing *il Sump 6am
6o3er Air Intake Manifold )oof bars
Spoilers Back %oor 1andles 6owl
#rilles Bender !rotector ?heel Arch
Ainers Body Side Moulding (4terior
AB6 !illar Back %oor 1andles AB6
pillar #arnish Middle 6onsole 6o3er
Steering 6olumn 6arpet &ailgate
&ailgate &rim )ear !arcel Shelf
;ointed Aoad Bloor Mobile Storage
Bo4 &runk 6arpet &runk &rims
6ockpit !illar &rims &runk !illar
&rims 6entral 6onsole
No of Products +E
Customers Su:uki )enault Nissan !eugeot Bord
#M SAI6 Ben: Smart Biat 6hrysler
BM? Mini ?olkswagen Skoda
Audi Seat Alfa )omeo &oyota
Aancia 1onda 2ol3o%enso&oyoda
Boshoku 6orporation
No of customers +8
Certification IS* E,,-I+,,9 < IS* &S -=E/EI+,,E
Awards Luality sil3er award from &oyota in
+,-+ certificate of )ecognitionQ for the
+, best suppliers in deli3ery awards for
the quality and on time deli3ery
amongst the others from the &oyota
!eugeot 6itroen Automobile company
manufacturers of &oyota
In house R&D Ses
In house testing & Validation facility Ses
New Innovation 0
SRM University Page 8-
New Update !erformance < 6ost ?eight < 6ost
6ocoon < 6ost #reen Material < 6ost
RANK MATRIX
INDIA -
SRM University Page 8+
TABLE NO 4.10
TABLE SHOWING THE RANKS & FOR MECAPLAST OVER THEIR
COMPETITOR IN INDIAN REGION
SRM University Page 85

Mecaplast Injectoplast Montaplast Polyplast Visteon
TOTAL 300 340 150 390 280
PERCENTAGE 60% 68% 30% 78% 56%
RANK 3 2 5 1 4
CHART 4.1
CHART SHOWING THE RANKS & FOR MECAPLAST OVER THEIR
COMPETITOR IN INDIAN REGION
Interpretation -
?ell Mecaplast is in the position of 5
rd
in Indian region with the percentage of =,
and the first two places were occupied by !olyplast and In'ectoplast respecti3ely.
Global -
SRM University Page 8/
TABLE NO 4.11
SRM University Page 88
TABLE SHOWING THE RANKS & FOR MECAPLAST OVER THEIR
COMPETITOR IN GLOBAL

Mecaplast Injectoplast Montaplast Polyplast Visteon
TOTAL 430 30 340 0 440
PERCENTAGE 86% 6% 68% 0% 88%
RANK 2 4 3 - 1
CHART 4.2
CHART SHOWING THE RANKS & FOR MECAPLAST OVER THEIR
COMPETITOR IN GLOBAL
Interpretation -
?ell Mecaplast is in the position of +
nd
in global with the percentage of 9= and the
first place was occupied by 3isteon.
Criteria for Rank Matrix (Table 4.12)
SRM University Page 8=
Rating

5 High
4
3
2
1 L!
-
"na#ai$a%i$it& '
(ata
SWOT ANALYSIS -
Injectoplast - (Table 4.13)
Visteon - (Table 4.14)
SRM University Page 8@
Polyplastics Industries Private Limited - (Table 4.15)
Montaplast - (Table 4.16)
SRM University Page 89
Mecaplast - (Table 4.17)
Product Matrix - (Table 4.18)
SRM University Page 8E
Interpretation -
&he abo3e matri4 represents the interior products like AB6 !illar Middle
6onsole and #rab 1andle were supplied by Mecaplast In'ectoplast Montaplast
!olyplast 2isteon and other suppliers to their respecti3e models of 6ar.
SRM University Page =,
CHAPTER - 5
0 FINDINGS & SUGGESTIONS
0 CONCLUSION
0 BIBLIOGRAPHY
FINDINGS -
SRM University Page =-
By the way of collecting the data through secondary data and by applying tools
the analy:ed findings are
In Indian region Mecaplast was ranked in the 5
rd
position with an
aggregate percent of =,.
Birst place was occupied by !olyplastics Industry pri3ate Aimited with
aggregate of @9 percent in Indian region
+
nd
place is occupied by In'ectoplast with an aggregate of =9 percent.
2isteon and Montaplast were occupying /
th
< 8
th
places with aggregate of
8= and 5, percent respecti3ely.
?hile comparing global with Indian region the Mecaplast is ranked +
nd

place with an aggregate of 9= percent.
?ell in #lobal 2isteon is retaining its first position with an aggregate of
99 percent.
?ell Monatplast and In'ectoplast is ranked 5
rd
and /
th
position in global
with an aggregate of =9 and = percent respecti3ely.
?ell In'ectoplast doesnGt ha3e any manufacturing facility in global it is
'ust e4port their products to different countries for different customers by
ha3ing a warehouse and pro3iding sales and ser3ice support.
!olyplastics doesnGt ha3e their business on globally.
SUGGESTIONS -
SRM University Page =+
&he study pro3es that the Mecaplast is pro3iding a tough competition to their
competitors but it is now well enough to take a competiti3e ad3antage o3er their
competitor. So the following are my suggestions.
As Mecaplast doesnGt deal with the Interior parts in Indian market they
need to start dealing with the Interior parts in Indian Market to ha3e a
competiti3e ad3antage o3er their competitor
Mecaplast need to ha3e lots of customers in Indian Market to competiti3e
ad3antage
Since Indian Market is new for Mecaplast it needs to e4pand their business
to ha3e competiti3e ad3antage.
?ell Mecaplast technicians can come up with new inno3ati3e ideas in
Auto component manufacturing Industry by producing new products to
ha3e the competiti3e ad3antage.
Conclusion -
&his presents the summary of the study done in relation to the competiti3e
analysis of Mecaplast "Interior !arts$ o3er their competitor in Auto 6omponent
Manufacturing Industry. &he conclusion is drawn from the study through 3arious
data collected through Internet on competiti3e analysis of Mecaplast.
&he companies which ha3e been analy:ed in the pro'ect are leaders in their
respecti3e sector. &hese companies ha3e outperformed the respecti3e benchmarks
and are gi3ing healthy o3er the period of time.
A stable and growing auto component industry which has thousands of producers
in the unorgani:ed sector as well is critical for the o3erall health of the economy.
Bibliography -
SRM University Page =5
BOOKS
!hilip 7otler "+,-+$ Marketing Management !rentice01all New %elhi
(le3enth (dition
%eepak 6hawla Neena Sondhi "+,--$ )esearch Methodology concepts
and 6ases 2ikas !ublications . Birst (dition
Websites
1ttpIDDwww.wikepedia.com
1ttpIDDwww.mecaplast.com
1ttpIDDwww.indiamart.com
1ttpIDDwww.mahindra.comDnews
1ttpIDDwww.in'ectoplast.com
1ttpIDDMontaplast.com
1ttpIDDwww.polyplasticsindia.com
1ttpIDDwww.3isteon.com
1ttpIDDwww.acma.in
SRM University Page =/