QUESTIONNAIRE

Dear Sir/Madam
We are contacting you on behalf of Tata Croma. Please spare few minutes for this survey.
1) Where do you normally like to shop for Computer Gadgets?
Tata Croma Next Retail India Reliance Digital
Vijay Sales Specific brand outlets Others (plz specify).

2) Which computer gadget you prefer the most?
Laptop Notebook
Ultrabook Tablets
E-Book Reader Cromebook

3) Which brand of LAPTOP you prefer the most?
Apple Samsung
Lenovo Toshiba
Dell Acer
HP Alienware
Sony HCL

4) Please rate the following parameters which affects your buying of a specific computer:
(1-Most preferred, 2-More preferred, 3-Indifferent, 4-Less preferred, 5-Least preferred)

A) Brand
1 2 3 4 5

B) Price
1 2 3 4 5

C) Warranty
1 2 3 4 5

D) Pride of Ownership
1 2 3 4 5

E) Latest Trend
1 2 3 4 5


5) Please rate the following parameters based on your preference for computer gadget:
(1-Most preferred, 2-More preferred, 3-Indifferent, 4-Less preferred, 5-Least preferred)

A) RAM
1 2 3 4 5

B) Operating System (OS)
1 2 3 4 5


C) Processor Speed
1 2 3 4 5

D) Video Card
1 2 3 4 5

E) Interfacing Enabled (HDMI / CARD READER / DVD RW / LAN / PROJECTOR)
1 2 3 4 5

F) Color
1 2 3 4 5

G) Display Size
1 2 3 4 5

H) Style
1 2 3 4 5

I) Battery life
1 2 3 4 5

6) Please rate the accessories based on your preference while buying computer gadget:
(1-Most preferred, 2-More preferred, 3-Indifferent, 4- Less preferred, 5-Least preferred)

A) Laptop Accessories Kit
1 2 3 4 5
B) Pen Drive
1 2 3 4 5

C) Net Connector
1 2 3 4 5
D) Head Phones
1 2 3 4 5

E) Laptop Cooler
1 2 3 4 5
F) Anti-Virus Software
1 2 3 4 5

G) MS-Office Software
1 2 3 4 5

H) Wireless Mouse
1 2 3 4 5




7) Kindly rank your experience in Croma store on the following:
(1-Highly Satisfied, 2-Satisfied, 3-Neutral, 4-Dissatisfied, 5-Highly Dissatisfied

A) Staff knowledge about the product
1 2 3 4 5

B) Availability of Staff
1 2 3 4 5

C) Availability of Products
1 2 3 4 5

D) Promotion Offers
1 2 3 4 5

E) Flexibility in Payment Mode
1 2 3 4 5

F) Individual Attention
1 2 3 4 5


Name: _____________________________________

Gender: Male Female
Age group:
15 25 years 26 35 years
36 45 years 45 years and above
Occupation:
Business Government employee Student
Service Others (please specify)...........................................
Education Level:
S.S.C H.S.C Graduate
Post Graduate Others(please specify)...........................................