Jared Sheffield

2367 West Ironwood Ridge Drive

Tucson, AZ 85745
Res: 772/971-9958
jsheffield@hardheadmarketing.com


Marketing Coordination and Event Planning

Profile
High-impact, executive level director with over 10 years
entrepreneurial experience in new business development and
marketing, including brand marketing, sponsorship sales and
large-scale event development. Proven leadership abilities
with creative problem-solving skills and consistent contributor
to growth in revenue. Willing to learn and build upon
experience managing corporate events.
Project
Management
Corporate
Hospitality
Brand Management
Event Planning
Sponsorship
Activation
Account Acquisitions and
Retention
Event Logistics
Marketing Strategies
Vendor/Client Relations
Team Building
Hospitality Program Assessment



Career
Background

Hardhead Marketing LLC, Fort Pierce, FL
Vice President/Co-Founder 2005-Present
Plan and implement hospitality and brand development
events at various sports venues on a weekly basis, with event
budgets ranging up to $125k.
Focus on sports industry, including NASCAR, MLB, NBA, PGA,
NFL, NCAA football and basketball.
Selected client list: Penske, Coors, Monster Energy Drinks,
United States Postal Service, International Engine, Nextran,
Lynch Oil, 3M, Georgia Pacific, Loves Travel Centers as well as
multiple NASCAR race teams and marketing agencies.
Contributed to the creation of Hardhead Marketing LLC,
specializing in suite management, special event
development and sponsorship sales.
Launched Share-a-Suite program in 2009 that generated
over 250% growth spike in clients.
Generated over 250% growth spike in clients as part of
Share-a-Suite program activation.
Implemented internship program with various Florida state
universities.
Established social media program focused on providing
information on upcoming events, pre-event notifications
and post-event follow-up.
Supervised and trained up to 50 employees/subcontractors
in the coordination and production of marketing programs
and hospitality events, including venue management and
technicians.
Pursued venture capital and angel investors for the
development of an in-house marketplace platform and
database.

Sheffield Continental Events, Gainesville, FL
Owner/President 2003-2005
Created event management and executive concierge firm
specializing in business travel and hospitality.
Built travel packages for business junkets, quarterly and annual
sales meetings and B2B courting experiences.
Coordinated air travel, ground transportation, hotel
accommodations, meeting spaces and all entertainment.
Established budgets with clients to meet their desired needs
and expectations for events and managed plans of action to
ensure the events remained under the pre-determined
budgets.
Designed displays for industry specific trade shows and
sampling programs.
Built database focusing on optimizing relationships
between clients and their preferred travel vendors.
Structured merger between Sheffield Continental Events
and Hardhead Marketing.







Education
University of Florida, Gainesville, FL
B.A. History 2000-2004

Santa Fe Community College, Gainesville, FL
A.A. Business 1998-2000