Centre for Executive Education

Certificate / Diploma in Effective Training and Development

Student Name: Zubaidah Al Din
Case Analysis 1: HR Follow-up to Strategi !lanning at "HC
Summary
"The basic purpose of development is to enlarge people's choices. In principle, these choices can be infinite and
can change over time. People often value achievements that do not show up at all, or not immediately, in income
or growth figures: greater access to knowledge, better nutrition and health services, more secure livelihoods,
security against crime and physical violence, satisfying leisure hours, political and cultural freedoms and sense
of participation in community activities. The obective of development is to create an enabling environment for
people to enoy long, healthy and creative lives.! "ahbub ul #a$
HR is key resources to the business. HR has a significant impact on the business results. Therefore there is a
need to understand HRM as a business process
!trategic "ssue is any issue that significantly influences a person#s$ a %ork group#s or an organi&ation#s ability
to develop and maintain a competitive advantage.
'irms# strategies are to produce customi&ed products and to earn
large returns to innovation.
Microeconomic studies suggest that
(e% "T and innovative HRM practices raise productivity
"nnovative HR and "T facilitate the product market
changes.
"T use and "nnovative HRM practices re)uire the skills necessary
for problem*solving.
+e need to invest more in basic education to produce the
re)uired skills.
,lobali&ation strategy - insure an ade)uate number of )ualified
global managers
"npatriation fulfils the need for social kno%ledge in global decision making
Concept should be adapted to particular situation
The colossal strength#s of the company#s HRM !trategy is in the benefits they provide to retain %orkers
and their motivation through continuous training and enhancement.
"t is also places particular emphasis on .creating responsibility/ such as through having all associated
employees contribute to developing 0ob descriptions as %ell as .creating drive and recognition/ by
having much of the recruiting done internally
1aluable intellectual kno%ledge is probably forfeited as a result of employing from internal sources
compared to recruiting from sources e2ternally.
+ith its focus on empo%erment to directors for the process of hiring %orkers$ it is possible that .bias/
and .erroneous hires/ are resulted.
Communication is a concern as although continuous feedback is promoted$ it %as not applied to flight
pilots thus the company fell into dire straits.
3verall though$ it can easily be said that it has an e2cellent HR scheme in recruiting$ motivating and
retaining %orkers.
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