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31 December 2013 09:49
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31 December 2013 Page 1 of 4 ProQuest
Table of contents
31 December 2013 Page 2 of 4 ProQuest
Document 1 of 1
The impact of structured strategic, marketing and management information
system planning on the performance of hospitals in northern New England
Author McCosh, Jonathan G
Publication info o!a "outheastern #n$!ers$t%, ProQuest, #M& D$ssertat$ons Pub'$sh$ng, 2004(
3122)*1(
ProQuest +ocument '$n,
Abstract -o+a%.s bus$ness en!$ronment for hos/$ta's $s !er% com/et$t$!e +ue to s$gn$0cant
0nanc$a' /ressures /'ace+ u/on them( Porter 119*92 a+!ocate+ the use of a strateg$c /'ann$ng
/rocess for com/et$t$!e $n+ustr$es( -he creat$on of a strateg$c /'an re3u$res a ma4or comm$tment
of t$me an+ manager$a' resources( &t $s therefore $m/ortant for hos/$ta' e5ecut$!es to be ab'e to
substant$ate th$s resource comm$tment through $ncrease+ 0nanc$a' /erformance(
6 stu+% that re/orte+ a corre'at$on bet7een structure+ /'ann$ng an+ 0nanc$a' /erformance $n
hos/$ta's 7as con+ucte+ b% 8a%ton 119912( -hat stu+% recommen+e+ the use of structure+
/'ann$ng an+ a'so suggeste+ that further research be con+ucte+ on the mar,et$ng com/onent of
the /'an( -he hos/$ta' $n+ustr% has ha+ man% changes s$nce the or$g$na' stu+% 7as com/'ete+
$nc'u+$ng +$9erent re$mbursement metho+o'og$es, re+uce+ /at$ent ut$'$:at$on, cost conta$nment
measures, hor$:onta' $ntegrat$on an+ !ert$ca' $ntegrat$on( -hese +e!e'o/ments ha!e create+ a
+$9erent organ$:at$ona' c'$mate for th$s $n+ustr%, ma,$ng $t $m/ortant to aga$n !a'$+ate th$s
corre'at$on(
-he stu+% 7as re/'$cate+ $n four northern e7 ;ng'an+ states to retest the or$g$na' h%/othes$s(
6++$t$ona' h%/otheses 7ere a++e+ to the stu+% to test the $nc'us$on of mar,et$ng, management
$nformat$on s%stems an+ the $ncrease+ use of Me+$care as com/onents of the structure+ /'an(
<esu'ts sho7e+ that the corre'at$on bet7een structure+ /'ann$ng an+ /ro0tab$'$t% cou'+ not be
/ro!en stat$st$ca''%, a'though there 7as e!$+ence to su//ort that a /os$t$!e re'at$onsh$/ +oes
e5$st( =f the other h%/otheses the on'% one that 7as su//orte+ 7as that /erta$n$ng to mar,et$ng(
>os/$ta's 7$th 7r$tten /'ans 7ho +e+$cate+ bet7een 3)? an+ )0? of the structure+ /'an to
mar,et$ng an+ com/et$t$!e ana'%s$s ha+ h$gher /ro0tab$'$t%( -h$s 0n+$ng 7as e!en more s$gn$0cant
7hen a//'$e+ to 'ong@term strateg$c /'ann$ng as o//ose+ to short@term o/erat$ona' /'ann$ng(
!ub"ect >ea'th careA Mar,et$ngA ManagementA &nformat$on s%stemsA >os/$ta'sA &m/act ana'%s$sA
"trateg$c /'ann$ngA "tu+$esA
#lassi$cation 0*B9: >ea'th careA 033C: Mar,et$ngA 04)4: Management
Identi$er % keyword >ea'th an+ en!$ronmenta' sc$ences, "oc$a' sc$ences, "trateg$c /'ann$ng,
Mar,et$ng, Management $nformat$on s%stem, >os/$ta's, e7 ;ng'an+, "tructure+ /'ann$ng
Pages 1*B /(
Number of pages 1*B
Publication year 2004
&egree date 2004
!chool code 1191
31 December 2013 Page 3 of 4 ProQuest
!ource D6&@D B)E02, /( B40, 6ug 2004
Place of publication 6nn 6rbor
#ountry of publication #n$te+ "tates
Ad'isor 6ust$n, Dan$e'
(ni'ersity%institution o!a "outheastern #n$!ers$t%
(ni'ersity location #n$te+ "tates @@ F'or$+a
&egree D(D(6(
!ource type D$ssertat$ons G -heses
)anguage ;ng'$sh
&ocument type D$ssertat$onE-hes$s
&issertation%thesis number 3122)*1
ProQuest document I& 30)044C21
&ocument (R) htt/:EEsearch(/ro3uest(comE+oc!$e7E30)044C21Haccount$+I1*242
#opyright Co/%r$ght #M& @ D$ssertat$ons Pub'$sh$ng 2004
&atabase ProQuest D$ssertat$ons G -heses Fu'' -e5t,6D&E&F=<M Com/'ete
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