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A Study on CORPORATE SOCIAL RESPONSIBILITY- H U L

By

SURISETTY NAGARJUNA
Register No: 3510910823
VENKATESAN.S
Register No: 3510910871
THANGAM.T
Register No: 3510910841
NAGARJUNA.S
Register No: 3510910823
SUDHAHAR.R
Register No: 3510910790


SRM SCHOOL OF MANAGMENT
Submitted to the

FACULTY OF MANAGEMENT STUDIES

In partial fulfillment of the requirements
for the award of the degree
of

MASTER OF BUSINESS ADMINISTRATION
SRM UNIVERSITY
APRIL 2010
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SRM UNIVERSITY
DEPARTMENT OF MANAGEMENT STUDIES
SRM Nagar, Kattankulathur - 603203, Kancheepuram District, Tamil Nadu.
Phone: +91-44-2745 2270 extn: 7001 Fax: +91-44-2745 2343
E-Mail: registrar@srmuniv.ac.in


BONAFIDE CERTIFICATE

Certified that this report titled CORPORATE SOCIAL RESPONSIBILITY-
HUL is a bonafide work of Mr. UDAYA KUMAR.K.M, Register No: 3510910850, Mr.
VENKATESAN.S, Register No: 3510910871, Mr. THANGAM.T, Register No:
3510910841, Mr. NAGARJUNA.S, Register No: 3510910823, Mr. SUDHAHAR.R,
Register No: 3510910790, who carried out the work under my supervision. Certified further
that to the best of my knowledge the work reported here in does not form part of any other
project report on the basis of which a degree or award was conferred on an earlier occasion
on this or any other candidate.


Ms.C.JAYASHREE Dr.Mrs. JAYSHREE
(Faculty In charge) (DEAN-MBA)



Viva Voce Conducted





Internal Examiner: External Examiner:
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DECLARATION




We, UDAYA KUMAR.K.M, VENKATESAN.S, THANGAM.T,
NAGARJUNA.S, SUDHAHAR.R bonafide students of SRM UNIVERSITY, hereby
declare that the project entitled A Study on Product Life Cycle of LUX, Chennai,
submitted in partial fulfillment for the award of Degree of Master of Business
Administration is our original work.







UDAYA KUMAR.K.M,
VENKATESAN.S,
THANGAM.T,
NAGARJUNA.S,
SUDHAHAR.R.



Place: CHENNAI,
Date: 24.11.2009.







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ACKNOWLEDGEMENT





I express my gratitude to Dr. Jayshree Suresh, Dean, SRM School of Management,
SRM University, for providing an amazing environment for us to complete this project
successfully.

I thank Ms. Jayashree.C, Assistant Professor, Department of business
Administration for her constant encouragement and valuable guidance throughout the
tenure of the project.

I thank my relatives and friends for their assurance and encouragement. I am deeply
indebted to my loving parents for their endurance and perseverance during the course of my
study.

















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Table of Contents

Introduction ............................................................. 7

What Is Corporate Social Responsibility? ............... 8

Meaning and Definition.............................................9

Need for Corporate Social Responsibility................10

Importance of CSR .................................................11

CSR in Todays World ............................................12

Implementing CSR ..................................................13

Arguments of CSR...................................................14-15

Corporate Social responsibility in India ...................16

Measure for applying Corporate Social
Responsibility ........................................................17-18

Models of CSR........................................................19

H U L CSR.............................................................20-22

Conclusion .............................................................23

References .............................................................24





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EXECUTIVE SUMMARY

Competitiveness of corporate sector is a very broad multi-dimensional
concept that embraces numerous aspects such as price, quality,
productivity, efficiency and macro-economic environment as well as the
ethical behavior and the social responsiveness of a company.

There are numerous studies on Corporate Social Responsibility in India,
published by industry associations, consultancy organizations, research
bodies and peer-reviewed journals. In India too the businessman has
been under incessant attack both by the government and the
public.
Many reports of the Indian government, such as the P. C. Mahalanobis
Committee Report on the Distribution of Income and Levels of Living
(1964); K.C. Dasgupta Report on Monopolies (1965), Prof. Hazaris
Report on the Industrial Licensing Sysem (1966), and the Dutta
Committee Report on Industrial Licensing Policy (1969) are very critical
of the unethical role of the Indian Businessman today.

In this section, various studies on the Corporate Social Responsibility
are reviewed, under different heads pertaining to ethical behavior,
namely, importance and need for CSR, implementation of CSR,
arguments related to CSR and other aspects.


















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Introduction

As the pace of industrialization quickened employers became more and
more concerned with the loss of productivity efficiency due to avoidable
sickness or accidents or stoppage of work due to bad personal
relationships. This gave rise to the idea of a welfare state, which was
further strengthened by the growth of democracy and of respect to
human dignity during the last 150 years.

The frame work of a welfare state and with it the concept of social
responsibility have thus come to stay in many countries of the world.The
changing image of business in the recent years has lent further support
to the idea of social responsibility.

Some public opinion polls in the 1960s and 1970s in United States
have left businessman disenchanted. These polls have revealed that the
businessman is viewed as an individual who does not cares for others,
who ignored social problems, who preys upon the population, who
exploits labor, and who is a selfish money grabber.

On the other hand, until these opinions were unveiled, the businessman
in America believed that others viewed him as he viewed himself, as a
practical, down-to-earth, hardworking, broadminded, progressive,
interesting and a competitive free enterpriser. He believed that the
society looked up at him as a self sacrificing community leader, pillar of
society, generous to a fault, great supporter of education, patron of the
arts, in short, the salt of the earth.

Indeed, the businessman in the pre-poll days thought of himself as a
happy mix of Plato, Gandhi, and Churchill. Although the subject
Corporate Social Responsibility in its present form and content has
gained popular attention only in recent years, its origin can be traced
back to the evolution of the concept of a welfare state.




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What Is Corporate Social
Responsibility?

Corporate social responsibility (CSR) is a form of
business self-regulation to incorporate social and environmental
concerns. It represents a business model that adheres to laws, ethical
standards, and international norms.

As part of the business model, businesses have to take into account the
impact of their activities on the environment, employees, communities,
stakeholders, and other members of the public. In short, CSR represents
the deliberate inclusion of the publics interest in a business decision
making to ensure a triple bottom line that considers the planet, people,
and profits.In general, CSR involves some kind of standardized reporting
that allows the business to collect information on how it is making
progress on various fronts.

Businesses that engage in CSR typically focus on some or all of the
following:
Environment: This requires a look at the environmental impacts of
products and services, as well as what the business does outside the
company to improve the environment.

Employees: Its important to ensure that all employees are cared for
adequately. Businesses usually focus on workplace conditions, benefits,
living wages, and training.

Communities: Engaging the surrounding communities is an important
part of not just creating good human capital that can serve the business,
but also securing a reputation that can further establish the business.

Regulations: Respecting regulations to the fullest and often exceeding
them is part of being socially responsible.

Crisis Preparedness: Being ready to address business crises and
ensure safety for employees and surrounding communities is critical.
Having plans ready and tried are important in ensuring minimal losses
during times of crises.

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Meaning and Definition

CSR is about how companies manage the business processes to
produce an overall positive impact on society.
Take the following illustration:
Companies need to answer to two aspects of their operations.
1. The quality of their management - both in terms of people and
processes (the inner circle).
2. The nature and quantity of their impact on society in the various
areas.Outside stakeholders are taking an increasing interest in the
activity of the company. Most look to the outer circle - what the company
has actually done, good or bad, in terms of its products and services, in
terms of its impact on the environment and on local communities, or in
how it treats and develops its workforce. Out of the various stakeholders,
it is financial analysts who are predominantly focused - as well as past
financial performance - on quality of management as an indicator of
likely future performance.
Other definitions
The World Business Council for Sustainable Development in its
publication "Making Good Business Sense" by Lord Holme and Richard
Watts, used the following definition. "Corporate Social Responsibility
is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of
life of the workforce and theirfamilies as well as of the local
community and society at large"
The same report gave some evidence of the different perceptions of
what this should mean from a number of different societies across the
world. Definitions as different as "CSR is about capacity building for
sustainable livelihoods. It respects cultural differences and finds
the business opportunities in building the skills of employees, the
community and the government" from Ghana, through to
"CSR is about business giving back to society" from the Phillipines.
On the other hand, the European Commission hedges its bets with two
definitions wrapped into one: "A concept whereby companies decide
voluntarily to contribute to a better society and a cleaner
environment. A concept whereby companies integrate social and
environmental concerns in their business operations and in their
interaction with their stakeholders on a voluntary basis.



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Need for Corporate Social
Responsibility:

1. philosophy, which demands business organizations to be
responsive to the social problems.
2. As a result of globalization of business, global companies and MNCs
operate in a big way in their host countries. In order to establish a good
corporate image, they include social responsibility as a corporate
objective.Indigenous companies are forced to follow suit for maintaining
theircorporate identity.

3.In the terms and conditions of collaborations agreements, very often,
social welfare terms are included which necessitates the collaborating
company to take up social responsibility of business.

4. On the basis of legal provisions, companies have to concentrate on
social problems. For example an industrial organization in India must
obtain a certification from Pollution Control Board.

5. Corporate donations of social welfare projects of approved NGOs are
exempted from income tax in India.

6. An organizations commitment to social responsibility creates a good
corporate image, and there by a better business environment.
There are many situations where social responsibility of a business
becomes necessary. Few of these situations whichshow the need for
Corporate SocialResponsibility are discussed below.

7. Social responsibility of business enables the organization to improve
its product positioning and thereby improve its market share.

8.Very often situations demand due to natural calamities, accidents and
so on.For example, gas leak at the Union Carbide plant in Bhopal,
wherein thecompany had to monetarily compensate through medical
treatment.





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Importance of CSR

CSR is an important business strategy because, wherever possible,
consumers want to buy products from companies they trust; suppliers
want to form business partnerships with companies they can rely on;
employees want to work for companies they respect; and NGOs,
increasingly, want to work together with companies seeking feasible
solutions and innovations in areas of common concern.
Satisfying each of these stakeholder groups allows companies to
maximize their commitment to another important stakeholder group
their investors, who benefit most when the needs of these other
stakeholder groups are being met:

I honestly believe that the winning companies of this century will be
those who prove with their actions that they can be profitable and
increase social valuecompanies that both do well and do
good.Increasingly, shareowners, customers, partners and
employees are going to vote with their feetrewarding those
companies that fuel social change through business. This is simply
the new reality of businessone that we should and must embrace.
Carly Fiorina
Chairman and Chief Executive Officer
Hewlett Packard Company

The businesses most likely to succeed in the globalizing world will be
those best able to combine the often conflicting interests of its multiple
stakeholders, and incorporate a wider spectrum of opinions and values
within the decision-making process and objectives of the organization.

Lifestyle brand firms, in particular,need to live the ideals they convey to
their consumers:
CSR is increasingly crucial to maintaining success in businessby
providing a corporate strategy around which the company can rally, but
also by giving meaning and direction to day to day operations.





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CSR in Todays World

CSR as a strategy is becoming increasingly important for businesses
today because of three identifiable trends:

Changing social expectations
Consumers and society in general expect more from the companies
whose products they buy. This sense has increased in the light of recent
corporate scandals, which reduced public trust of corporations, and
reduced public confidence in the ability of regulatory bodies and
organizations to control corporate excess.

Increasing affluence
This is true within developed nations, but also in comparison to
developing nations. Affluent consumers can afford to pick and choose
the products they buy.A society in need of work and inward investment
is less likely to enforce strict regulations and penalize organizations that
might take their business and money elsewhere.

Globalization
The growing influence of the media sees any mistakes by companies
brought immediately to the attention of the public. In addition, the
Internet fuels communication among like-minded groups and
consumersempowering them to spread their message, while giving
them the means to co-ordinate collective action (i.e. a product boycott).
These three trends combine with the growing importance of brands and
brandvalue to corporate success (particularly lifestyle brands) to produce
a shift in the relationship between corporation and consumer, in
particular, and between corporation and all stakeholder groups, in
general.The result of this mix is that consumers today are better
informed and feel more empowered to put their beliefs into action. From
the corporate point of view, the market parameters within which
companies must operate are increasingly being shaped by bottom-up,
grassroots campaigns. NGOs and consumer activists are feeding, and
often driving, this changing relationship between consumer and
company.CSR is particularly important within a globalizing world
because of the way brands are builton perceptions, ideals and
concepts that usually appeal to higher values. CSR is a means of
matching corporate operations with stakeholder values
and demands.

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Implementing CSR

CSR is about common sense policies that represent a means of
integrating a complete social perspective into all aspects of operations.
The goal is to maximize true value and benefit for an organization, while
protecting the huge investments corporations make today in their
brands.
CSR asks companies to ensure their business operations are clean and
equitable, and contribute positively to the society in which they are
based. Otherwise, they leave themselves open to too much danger from
a potential consumer backlash.
CSR is good business sense, and a total approach to doing business, in
a globalizing world where companies are increasingly relying on brand
strength(particularly global lifestyle brands) to add value and product
differentiation, and where NGO-driven consumer activism is increasing.
Many believe the issue of how corporations integrate CSR into everyday
operations and long-term strategic planning will define the business
marketplace in the near future. It will become a key point of brand
differentiation, both in terms of corporate entities and the products that
carry their brands.
Key steps on the road to integrating CSR within all aspects of operations
include:
Ensure the commitment of top management, and particularly the CEO,
is communicated throughout the organization
Appoint a CSR position at the strategic decision-making level to
manage the development of policy and its implementation
Develop relationships with all stakeholder groups and interests
(particular relevant NGOs)
Incorporate a Social or CSR Audit within the companys annual report
Ensure the compensation system within the organization reinforces the
CSR policies that have been created, rather than merely the bottom-line
Any anonymous feedback/whistle-blower process, ideally overseen by
an external ombudsperson, will allow the CSR Officer to operate more
Effectively Corporations today are best positioned when they reflect the
values of the constantly shifting and sensitive market environment in
which they operate. It is vital that they are capable of meeting the needs
of an increasingly demanding and socially-aware consumer market,
especially as brands move front and center of firms total value.



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Arguments of CSR
Arguments offered in favor of CSR can be broadly split into two camps
moral and economic.

1. A moral argument for CSR
While recognizing that profits are necessary for any business entity to
exist, all groups in society should strive to add value and make life
better. Businesses rely on the society within which they operate and
could not exist or prosper in isolation.They need the infrastructure that
society provides, its source of employees, not to mention its consumer
base. CSR is recognition of that inter-dependence and a means of
delivering on that obligation, to the mutual benefit of businesses and the
societies within which they are based:
CSR broadly represents the relationship between a company and the
wider community within which the company operates. It is recognition on
the part of the business that for profit entities do not exist in a vacuum,
and that a large part of any success they enjoy is as much due to the
context in which they operate as factors internal to the company alone.

Charles Handy makes a convincing and logical argument for the
purpose of a business laying beyond the goals of maximizing profit and
satisfying shareholders above all other stakeholders in an organization:
The purpose of a business is not to make a profit, full stop. It is to make
a profit so that the business can do something more or better. That
something becomes the real justification for the business.It is a
moral issue. To mistake the means for the end is to be turned in on
oneself, which Saint Augustine called one of the greatest sins.It is
salutary to ask about any organization, If it did not exist, would we
invent it? Only if it could do something better or more useful than
anyone else would have to be the answer, and profit would be the
means to thatlarger end.
Advocates of CSR believe that, in general, the goal of any economic
system should be to further the general social welfare. In advanced
economies, the purpose of business should extend beyond the
maximization of efficiency and profit.Increasingly, society expects
businesses to have an obligation to the society in which they are
located, to the people they employ, and their customers, beyond
their traditional bottom-line and narrow shareholder concerns.



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2. An economic argument for CSR
An economic argument in favor of CSR can also be made. It is an
argument of economic self-interest that there are very real economic
benefits to businesses pursuing a CSR strategyand is designed to
persuade those business managers who are not persuaded by the moral
case.
Proponents of this argument believe that CSR represents an holistic
approach to business.Therefore, an effective CSR policy will infuse all
aspects of operations. They believe the actions corporations take today
to incorporate CSR throughout the organization represent a real point of
differentiation and competitive market advantage on which future
success can hinge.
3.Arguments against corporate social responsibility

If the arguments for a socially responsible approach were widely
accepted, nobody would even using the label "CSR" because everyone
would be doing it. Those of us who spend our time marshalling the case
for would do well to spend a little time hearing the case against, and
considering what should be the response.

Of course, one of the challenges in considering cases "for" and "against"
CSR is the wide variety of definitions of CSR that people use. We
assume here we are talking about responsibility in how the company
carries out its core function not simply about companies giving money
away to charity.
Below are some of the key arguments most often used against CSR and
some responses.
Businesses are owned by their shareholders - money spent on CSR by
managers is theft of the rightful property of the owners
The leading companies who report on their social responsibility are
basket cases - the most effective business leaders don't waste time with
this stuff
Our company is too busy surviving hard times to do this. We can't
afford to take our eye off the ball - we have to focus on core business
It's the responsibility of the politicians to deal with all this stuff. It's not
our role to get involved
I have no time for this. I've got to get out and sell more to make our
profit line.
Corporations don't really care - they're just out to screw the poor and
the environment to make their obscene profits

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Corporate Social responsibility in
India:
Most companies are not doing any CSR
Many companies are only making token gestures towards CSR in
tangential ways such as donations to charitable trusts or NGOs,
sponsorship of events, etc.
Most companies believe that charity and philanthropy equals to CSR;
very few companies are using their core competence to benefit the
community.
Most companies use CSR as a marketing tool to further spread the
word about their business. For instance, donation of a token amount to
some cause on purchase of a particular product. The fact that
companies are hiring advertising agencies for their CSR further
highlights this.
Only Few Indian companies (from this study) publish a Corporate
Sustainability Report to measure and assess the impact of their
business on the environment .
Very few companies openly state the processes followed by them, the
damage caused by these processes, and the steps taken to minimize
this damage.
Very few companies state how much they spend on CSR. There is no
mention of the amount spent in any of their balance sheets or annual
reports. Most companies just list and describe their CSR activities and
seem to be spending minimal amounts on CSR.
Very few companies are engaged in CSR activities in the local
communities where they are based.
Very few companies have a clearly defined CSR philosophy. Most
implement their CSR in an ad-hoc manner, unconnected with their
business process.
Most companies spread their CSR funds thinly across many activities,
thus somewhere losing the purpose of undertaking that activity.
Most companies appear reluctant to themselves fulfill their CSR unless
it is mandatory by law.
Generally speaking, most companies seem either unaware or dont
care about CSR. However, all companies can be considered to be an
upward learning curve with respect to CSR and it is expected that the
situation will improve.




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Measure for applying Corporate
Social Responsibility:

Sustainability reporting
It is recommended that every company should publish a separate
Corporate Sustainability Report (as per the Global Reporting Initiative
(GRI) framework) along with their Annual Report. At the very least, every
company must include a Corporate Sustainability section in its Annual
Report (similar to the mandatory section on Conservation of Energy,
Technology Absorption and Foreign Exchange Earnings and Outgo).

CSR philosophy to be defined and articulated
Every company must clearly define its own CSR philosophy and
objectives, stating which issues it intends working on or contributing to. It
is recommended that a company first takes up areas that directly
concern its business processes, and thereafter any other related or
unrelated issues. These can also yield strategic benefits to the company.

Minimum annual CSR expenditure
Every company must spend a minimum of 0.2% of its annual income on
CSR activities. The CSR spending of a company should not be linked to
the profit made by the company because this would vary from year to
year and the CSR activities would thus not be consistently maintained.
The scale of operations of a company and its impact is connected with
its sales, and not with its profits. The larger the company, the greater is
the damage it is doing to the environment. Conversely, the greater is the
company's ability to do good.

Protection and restoration of the environment
Every company must be engaged in CSR activities that minimise its
harm to the environment, and which help restore damage done to the
environment because of the company. For example, all companies
should use energy-efficient technologies for their factories and offices,
and adopt rainwater harvesting irrespective of the production process
they are engaged in.





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Employment for marginalized groups
Every company should provide inclusive employment opportunities and
include the physically-challenged and marginalized groups in their
workforce. The number of employment opportunities offered to such
groups should be stated in the Annual Reports as is done by Public
Sector Undertakings.

Local community development
It is recommended that a company first undertakes projects in the places
where itfunctions, and helps those local communities and environments
that are affected by its work.

Use of core competence
Every company should use its core competence to benefit its
stakeholders and society. For instance, banks can use their expertise to
identify and counsel debtors who are likely to run into financial trouble

Extending profile and area of businesses
A company should attempt to stretch its business beyond its existing
profile and into areas where it does not normally work so as to reach out
to under-served groups and populations. While this may sometimes
mean smaller profit margins or marginal losses for the company, it will
invariably result in valuable business learning's as well as effective CSR
for the company.

Developing internal CSR implementation systems
A company may choose to develop an in-house CSR team or division
that undertakes the CSR activities for the company. This is desirable as
it leads to greater sensitization and awareness within the company about
it's processes, responsibilities, role, etc. and leads to the internalization
of the company's CSR philosophy.

Focused CSR activities for greater impact
It is recommended that a company identifies a few issues for it's CSR
activities and works on these areas for a sustained period of time so that
measurable results and improvements can be achieved, rather than
undertaking or supporting several small initiatives across several areas
thereby reducing effective impact.




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Three Models of Corporate Social
Responsibility:

MODEL ONE: THE TRADITIONAL CONFLICT
In the traditional neoclassical model, tradeoffs between social and
environmental goals and profits are inevitable. Since firms only consider
private marginal costs when making production decisions, firms overproduce
products or services, and operate at less than the socially optimum
market equilibrium when social costs exceed firms private costs. These
decisions create negative externalities and require government policies
or other market-correcting interventions to restore the socially optimal
equilibrium.
MODEL TWO: CORPORATE SOCIAL RESPONSIBILITY
BRINGS IN THE CASH
While the traditional view of conflict between industrial and social goals
is far from obsolete, many companies are redefining the relationship between
financial, social, and environmental performance. Executives from
these companies view environmental integrity and healthy communities
as means to achieve greater profits. Model two represents the ideology of
the majority of companies that make it into socially responsible investment
(SRI) portfolios.These companies choose to be socially responsible for a variety
of profit-oriented reasons: increased sales, greater innovation, decreased
production inefficiencies.
MODEL THREE: MULTIPLE FIRM GOALS, ALL CREATED EQUAL
Though model two companies predominate among SRI portfolios, Teiwes
believes it is model three businesses that we should really strive to encourage.
Model three explains the ideology of firms that have made commitments
to environmental and social goals without evidence that corporate citizenship
leads to tangible financial gains. The owners or managers have decided
that social and environmental achievements are independently worthy of
attainment and should be pursued with equal enthusiasm to profits. Wyse
explains, A large part of CSR is the individuals involved in senior ranks.
CEOs like to be involved in policy and service; it helps them to lead a fulfilling
life.
MERGING THE MODELS
Though executives often structure their thinking around one of the
three models, businesses have many top executives, each with different
feelings about the interaction between profits and CSR. To avoid
giving off contradictory messages, they present themselves as a combination
of the three models.
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Corporate Social Responsibility

Hindustan Unilever Limited: is India's largest fast moving consumer goods company,
touching the lives of two out of three Indians with over 20 distinct categories in home &
personal care products and food & beverages. They endow the company with a scale of
combined volumes of about 4 million tonnes and sales of over Rs. 13,000 CR
.
HUL is also
one of the country's largest exporters; it has been recognised as a Golden Super Star Trading
House by the Government of India.
HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as
Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co.
Ltd. and United Traders Ltd.. It is headquartered in Mumbai, India and has an employee
strength of over 15,000 employees and contributes for indirect employment of over 52,000
people. The company was renamed in June 2007 to Hindustan Unilever Limited.
In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25
years by Businessworld, one of Indias leading business magazines
[2]
. The rating was based
on a compilation of the magazines annual survey of Indias Most Reputed Companies over
the past 25 years. HUL is the market leader in Indian consumer products with presence in
over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others
with over 700 million Indian consumers using its products.
It has over 35 brands. Sixteen of HULs brands featured in the ACNielsen Brand Equity list
of 100 Most Trusted Brands Annual Survey (2008). According to Brand Equity, HUL has the
largest number of brands in the Most Trusted Brands List. Its a company that has
consistently had the largest number of brands in the Top 50 and in the Top 10 (with 4
brands).
Hindustan Unilever's distribution covers over 1 million retails outlets across India directly
and its products are available in over 6.3 million outlets in India, i.e., nearly 80% of the retail
outlets in India. It has 39 factories in the country. Two out of three Indians use the companys
products.
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Bihar Floods:
After the floods in Bihar in 2008, HUL contributed 10,000 kits worth Rs. 60
lakh as first instalment of relief material for the immediate relief of the flood
affected families of Araria District in Bihar.
The kit contained essential items such as
utensils
clothes
Blankets.

Tondiarpet
- Rs. 10 crore - relief and rehabilitation of Tsunami affected families by way of
relief material, land and towards construction of facilities.
- distribution of bread and biscuits to over 500 families in Pondicherry,
- 12,000 cooked meals for families in Chennai, Nagapattinam, Cuddalore and
Andamans.



SANJIVANI Free Mobile Medical Facility
A free mobile medical service - year 2003 near Assam.Two mobile vans
dedicated to the project Mobile medical vans camp for six hours in a village
everyday and treat nearly 100 patients. Sanjivani also undertakes activities like
Awareness campaigns on hygiene
Child immunization camps
Iron supplement therapy
Free eye check ups
Family planning awareness camps
Anti-tobacco education
Anti-alcoholism camps.
The Sanjivani project has provided medical
assistance to more than 1, 54,500 patients
since its inception and in 2007 alone in 344 camps
more than 22,395 patients were treated.
In 2008 through 438 camps, 32000 patients have been treated.

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Happy homes& Rehabilitation
Under the Happy Homes initiative, HUL rehabilitation of children with
challenges.abandoned, challenged children
destitute.The needs of the abandoned/challenged children are met
through
special classes of basic skills,
physiotherapy, etc. being taken care of by the Sisters of the Home.
Wherever necessary, corrective surgery is also arranged for in the city
hospitals by the Home.


Ankur :
In 1993, HUL's Doom Dooma Tea Plantation Division set up Ankur, a centre
for special education of challenged children
These children are taught skills, such as cookery, painting, embroidery, bamboo
crafts, weaving, candle making, stitching, etc depending on their aptitudes.


Kappagam :
Encouraged by Ankur's success, Kappagam ("shelter"), the second centre for
special education of challenged children, was set up in 1998 on HUL
Plantations in South India.








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Conclusion:

Corporate Social Responsibility is a difficult and elusive topic for
companies to deal with. It can often be very costly and yield benefits that
are hard to quantify.Perhaps this is one reason why companies,
according to the survey, have put so much focus on the internal
improvements that can be made, such as improvingcorporate
governance and transparency. This could also explain why the most
important stakeholders, after customers, are the traditionally important
employees and shareholders.

Theres also the issue of just what standard of corporate social
responsibility should companies use and how far companies should go
to perform their responsibilities beyond what the laws call for. The issue
of what is theresponsibility of a corporation is far from being settled,
and there is an unresolved argument over what corporate social
responsibility means. Companies face a plethora of options among the
various standards, guidelines, benchmarks and other proposed
measures of corporate social responsibility.

One point that all can agree on is that corporate social responsibility is
not a neutral topic. There is a persistent debate about whether the
corporate social responsibility movement represents an unjustified
intrusion into corporate affairs, and whether companies should invest
profits in their own corporate social responsibility projects or return the
money to shareholders to let them invest as they see fit.

But there is no denying that corporate social responsibility has become
an important issue facing the global business community and one that
promises to grow in importance in the coming years.







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Reference:

1. Google search engine.

2. Journal on corporate social responsibility by Ernad shaw

3.WIKIPEDIATHEORY ON CSR.

4. Saeen, Sandeeep(2001). Ethics Management. Sarup.

5.CSR could prove to be a valuable asset in an age of M&As, as it helps
firms spread their brand name - Maitreyee Handique.

6. Corporate Social Responsibility is no longer just an addition, it is a key
differentiator." Prasad Chandra, CMD, BASF South Asia