FARID BEHPOUR, MBA, BA

Curriculum Vitae

Profile

Experienced senior executive with extensive international background in Payments technology and telecommunications
industry. 25 years of strong and successful track record of managing, selling and operating businesses involved in new
technologies, complex software and consulting services, increasing stakeholder and customer value as well as developing and
expanding new business via strategic relationships.
Excellent communication, presentation and negotiation skills, Self driven, motivated and results oriented.

Selected Achievements

• Started up the EMEA Sales and Marketing operation from ground up, recruited, trained and set individual and team
objectives, which led to the region achieving in excess of 45M$ revenue in just 24 Months.
• Consistently led significant EMEA/APAC regional sales achievements, for previously underperforming operations; as a
result of personal ability to introduce innovative and effective strategies along with strong management capability – full
sales vs. targets figures available for each period of employment.
• Successfully built fruitful commercial relationships and influenced senior level stakeholders across major, blue chip
organisations, such as IBM, Oracle, Postillion, and HP; leading the development of joint marketing strategies and
partnering programmes to deliver incremental revenue and profitability growth.
• Devised strategies and negotiations which secured significant partnership deals, with successes including generation of
$12.5m new revenues through integration of data systems into SAP solution.
• Established new product entry into strategically important regions, including appointment and leadership of senior
management teams, delivering 200% ROI and significantly exceeding objectives for Samsung.

Key Skills

• Broad Global Software and solutions in the Cards Payments, Banking Switch, and Mobile Money virtual initiated
payments, operated successfully in a number of quality focused environments.
• Global Sales, Sales Management, Market and Business Development, Business Operation, Solution Management,
Management Consulting and Partner Management.
• Primarily focused on large and complex solutions based on Business Intelligence, Collaboration, B2B, Real-time
Charging, Mediation, Billing, Settlement and Reconciliation, Telco Trading, Optimal Routing, POS, Fraud management,
Switch, and M Wallets.
• Keen to learn and advance; has a strong commitment to personal development and training.
• Language skills: French

Career History

Jan 2006 to Oct 2009, Mi-Pay Limited

Mi-Pay, Ltd. provides mobile initiated payment services. Its products and services include mobile prepay top up, which
enables Banks, mobile operators, mobile virtual network operators, and transport companies to outsource their payment
transaction services; micro-payment and eMoney services

Regional Director; selected in recognition of strong networks across corporate environments to re-establish divisions and to
strategically enhance company’s Mobile Initiated Payment platform across European, African and Middle Eastern territory;
generating in excess of $10m pipeline, with $3m personally closed, representing 170% over achievement in 2008.

• Developed integral relationships with key financial instituitions, Telco’s operators (MNO/MVNO) and VAR’s; implemented
an innovative and multi-tiered sales model, including enhanced incentive programmes with Targeted pricing and services
offerings, successfully engaging partners to embrace brand and increase sales.
• Initiated and secured strong ties with major organisations including Vodafone, Natwest Bank, Carphone Warehouse
Group, Etisalat, Zain and Orange, providing critical entry points to key industry events along with building brand reputation
and market reach.
• Managed all the regularities relationship and Issues with Visa/Mastercard and the government boddies
 Jan 2003 to Dec 2005, Samsung Contact – EMEA/Asia Region

SDS Europe Ltd is a wholly owned subsidiary of Samsung SDS that was established in 2000. Samsung SDS Europe's
main business includes software package solutions, system integration, IT professional services and IT Outsourcing
services in the B2B community.

Sales & Marketing Director; led the creation and establishment of UK offices along with the EMEA operational hub for new data
systems business with a total staff compliment of 89 personnel; managed country Managers to maximise operations in diverse
cultural and operating environments:

• Directed country specific sales strategies and partner programmes, which led to securing agreements with Capgemini;
additionally signed a worldwide agreement with HP to incorporate Samsung’s Mobile Payments solutions, which
successfully added $12.5m in sales revenues for the region.
• Managed the acquisition of over $10m in new business through major deals with strategic partners, such as Oracle and
EDS; along with a wide range of regional local partners and system integrators.
• Effectively delivered over 200% ROI from an initial $5m set up budget.

Jan 2000 to Dec 2002, Microstrategy – EMEA Region

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides
integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business
decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics,
and superior data and user scalability.

Distribution Sales Director; initially appointed as Sales Director for Middle East & Africa and successfully promoted to senior role in
recognition of sales achievements; tasked with rejuvenating a previously underperforming region along with effectively reorganising
marketing functions and sales channels:

• Achieved total annual targets within 1st quarter through delivery of $500k net and $1.2m partner revenues; promoted to
reorganise channels and to influence key strategic partners to incorporate Microstrategy products over competitor
solutions – successfully increased alliance revenues three-fold.
• Managed and motivated a cross-functional team of five personnel, encompassing marketing, pre-sales, partner
management and sales functions; led individual bid teams on high-value projects.
• Significantly rejuvenated ailing Northern Europe region through successful recruitment of ‘best of breed’ partners and re-
winning lost customers; increased overall regional performance from $800K to $5.5m Net in revenues.

1995 to 1999, ViewSonic Inc - MEA Region

ViewSonic® Corporation is a leading global provider of visual display and computing products. ViewSonic develops,
markets and supports a broad range of innovative products, including computers, LCD monitors, projectors, LCD TVs,
digital photo frames, digital signage displays and other consumer electronics products.

Sales Director; selected to manage all regional operations with a focus on overhauling and re-energising the dealer channels;
successfully implemented varied incentive strategies and programmes with increases in revenues achieved from $3m to $6.5m
within 6 months: overall revenue achieved in excess of $25m, representing 60% of entire EMEA entity.

• Single handily brought on board three master distributors through appointment of major businesses; utilised US concepts
and duplicated successes in the markets to attain profit margins of 18% against industry averages of 3-5%.
• Negotiated key strategic agreement with Intel, securing $6.5m financing to support joint worldwide television advertising
and marketing campaigns with considerable strategic benefits to the organisation.

Professional Qualifications

MBA International Finance & Marketing – CESI, Paris (France)

BA Business Studies – Manchester Business School (UK)

Personal Details

Current Address: 12 Chewter Place, Windlesham, Surrey, GU20 6JP, UK

Telephone: M: 00 44 7509 264348
Email: farid@behpour.com