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  • Twitter 101

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    bikewalkalliance
    13 visualizações38 páginas
    Given that 20% of global internet users are on Twitter, there are almost definitely people in your area who are tweeting about biking and walking issues. And if your advocacy organization doesn't have a Twitter presence, you're missing out on opportunities to join those conversations. But if you're not sure how to start tweeting, don't fret — we've got you covered. The Alliance for Biking & Walking and the League of American Bicyclists hosted "Twitter 101," the second in a series of webinars focused on using social media as a way to connect with your consituency and bolster your campaigns. We drilled down into the basics of tweeting — wait, what IS a tweet anyway? — and discussed how to begin building up a network of online supporters.

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    Given that 20% of global internet users are on Twitter, there are almost definitely people in your area who are tweeting about biking and walking issues. And if your advocacy organization doesn't have a Twitter presence, you're missing out on opportunities to join those conversations. But if you're not sure how to start tweeting, don't fret — we've got you covered. The Alliance for Biking & Walking and the League of American Bicyclists hosted "Twitter 101," the second in a series of webinars focused on using social media as a way to connect with your consituency and bolster your campaigns. We drilled down into the basics of tweeting — wait, what IS a tweet anyway? — and discussed how to begin building up a network of online supporters.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    13 visualizações38 páginas

    Twitter 101

    Enviado por

    bikewalkalliance
    Given that 20% of global internet users are on Twitter, there are almost definitely people in your area who are tweeting about biking and walking issues. And if your advocacy organization doesn't have a Twitter presence, you're missing out on opportunities to join those conversations. But if you're not sure how to start tweeting, don't fret — we've got you covered. The Alliance for Biking & Walking and the League of American Bicyclists hosted "Twitter 101," the second in a series of webinars focused on using social media as a way to connect with your consituency and bolster your campaigns. We drilled down into the basics of tweeting — wait, what IS a tweet anyway? — and discussed how to begin building up a network of online supporters.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 38

    Twitter

    101
    Liz Murphy

    Mary Lauran Hall

    Communications Manager
    League of American Bicyclists

    Communications Manager
    Alliance for Biking & Walking

    @pittsburghliz

    @MaryLauran

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    (featuring GIFs)

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Outline
    1. Terminology
    2. Getting started
    3. Best practices and success stories

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Terminology

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Tweet

    Noun: a single message sent out


    through a persons Twitter account.
    Limited to 140 characters.
    Verb: to compose and send a tweet.

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Hashtag
    Any word beginning
    with the # sign.
    People use hashtags to
    organize conversations
    around a specific topic.
    Clicking on a hashtag
    takes you to search
    results for that term.
    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Follow

    To subscribe to another persons tweets.


    e people who follow you are your
    followers.
    Can also unfollow.

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Mention

    A public Tweet directed to


    another user that includes
    their @username.
    Mentions are clickable and
    link back to the
    mentioned individuals
    profile.
    Note: an @username is
    oen called a handle

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Reply
    A public response to a Tweet via the reply
    button.
    Replies show up in your home timeline and
    the timeline of the person to whom you are
    responding to.
    You must follow both parties to see the full
    conversation.
    To make a reply public, use a period before
    their handle.
    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Direct Message
    A non-public tweet sent directly to
    another person.
    Also limited to 140 characters.
    In order to work, each person must
    follow the other.

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Retweet
    You can pass along someones Tweet
    by retweeting it.
    2 methods:

    Hit the Retweet button to send the original


    message to all of your followers.
    Manually Retweet by adding RT
    @theirusername or MT
    Can add commentary
    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Links
    Twitter automatically shortens links.
    You can also use a shortening service
    like bit.ly to track clicks.
    Tweets with links can only contain
    118 characters of commentary.

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Getting Started

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Get set up

    Choose a handle that is as short as


    possible characters are currency
    Follow relevant folks

    National organizations
    Local partners
    Fellow advocacy orgs
    Local bikers & walkers
    Media outlets

    Add an image like your logo


    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Read and learn


    Spend time absorbing what others are
    saying.
    Find relevant hashtags.

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Send some tweets!


    Dont be scared! Learn by doing.

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Best practices and


    success stories
    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    What to tweet

    Tweet links to:

    Stories on your blog


    Partners news items
    Interesting news stories

    Tweet photos of:

    Events
    Road conditions
    Volunteers

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    e Basics

    Be personal but professional casual


    is good, crude is not.
    ank generously
    Source your links with via or h/t
    Tweet multiple times a day (2 7)

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Advocacy campaigns
    Spread the word about campaigns
    Interact with your leadership
    Tweet at decision makers
    ank your supporters

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Events

    Announce & publicize upcoming


    events
    Encourage tweeting by publicizing a
    hashtag
    Assign one person to live-tweet an
    event
    Hold an online event like a Twitter
    chat
    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    How to Tweet

    Set up a Twitter client


    Set up your mobile device for
    tweeting on the go
    Delegate to someone who loves
    tweeting

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

    Questions?
    Mary Lauran Hall

    Liz Murphy

    Communications Manager
    Alliance for Biking & Walking

    Communications Manager
    League of American Bicyclists

    @MaryLauran

    @pittsburghliz
    liz@bikeleague.org

    mlhall@peoplepoweredmovement.org

    Crea%ng, strengthening and uni%ng bicycle and pedestrian advocacy organiza%ons across North America.

    www.PeoplePoweredMovement.org

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