OPTIMIZING SOCIAL ENGAGEMENT

ACROSS THE ENTERPRISE

WILDFIRE HELPS BRANDS DRIVE BUSINESS RESULTS
Social networks like Facebook and Twitter create powerful opportunities for brands
to engage with consumers. But to harness the full value, you need a robust platform
that lets you create, manage, and optimize your social media presence. Thats what
Wildfre is all about. We provide software and services that have helped more than
16,000 companies drive social marketing success across fve key business objectives:
1. Build brand awareness and generate word of mouth. Through the Wildfre platform,
brands are building brand awareness and creating buzz with unprecedented speed
and impact.
2. Capture leads and consumer data. For many brands, lead generation is the #1
reason for using Wildfre. By running a promotion on Facebook, for example,
marketers can capture consumer contact information and profle data.
3. Engage consumers in an ongoing dialogue. Wildfre enables brands to plug into
social media as an always-on communication channel, allowing them to engage
with consumers and show their personality in an authentic way.
4. Amplify marketing reach and impact. By using Wildfre to integrate social media
into their entire marketing strategy, brands turbocharge their marketing across all
channels, including print, broadcast, digital, and in-store.
5. Drive sales. Beyond creating awareness and buzz, many brands use Wildfre to drive
incremental sales. Common tactics include the use of coupons, discounts, and other
special ofers to drive sales through online and ofine channels.
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LINKEDIN
Use Wildfre to tap into the leading professional social network
through targeted ads, promotions, and branded content.
YOUTUBE
With Wildfre, you can manage your YouTube brand channels,
run afordable video contests, and engage consumers on the
worlds 2nd-largest social network with over 800 million users.
GOOGLE+
Reach consumers through Google+, including its unique
hangouts that bring users together in live video chats. With
Wildfre, you can create, launch, and manage campaigns
designed to engage Google+ users and drive viral activity.
PINTEREST
Wildfre enables you to multiply the impact and exposure of
your Pinterest assets by automatically re-publishing your pin
boards on your Facebook pages, allowing you to drive more
trafc to your commerce channels.
Todays consumers operate across the social web: In addition to
having a Facebook account, they are likely to be active on other
social networks. On Twitter, they follow celebrities, causes,
and other interests. On LinkedIn, they maintain professional
contacts. On Pinterest, they pin items about products they
like or intend to buy. On Google+, they engage with circles
of friends. On YouTube, they watch videos of their favorite
performers. Wildfre enables brands to manage their social
presence and engage with consumers across all these channels
through a single, unifed system.
FACEBOOK
Create and maintain multiple Facebook pages; design and
publish all types of rich content; schedule, post, and manage
messages; run and optimize ads; and launch and manage any
kind of promotion (contests, coupons, sweepstakes, giveaways,
quizzes, surveys, and much more).
TWITTER
Wildfre lets you reach Twitters massive and highly mobile
audience through engaging tweets, targeted ads, high-impact
promotions, and rich media content. Create, schedule, publish,
and manage Twitter content from a single platform.
MULTIPLE SOCIAL NETWORK SUPPORT
Wildre Suite 2.0 enables brands
to manage their social media
presence across multiple social
networks through a single,
integrated enterprise platform.
BROCHURE | Personalizing Interactions Between Brands And Consumers
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PUBLISH DATA-DRIVEN CONTENT
Wildfre Suite 2.0 provides a complete set of integrated
tools enabling you to develop and publish all kinds of
social media content. You can create and publish high-
impact messages, pages, ads, and promotions that are
designed to drive engagement and business results. You
can publish that content across multiple social networks,
including Facebook, Twitter, and other social channels,
and to your website and microsites. And you can
leverage detailed analytics from real-time Wildfre
dashboards and reports to inform your content
development and publish data-driven content track
what content is working best, and continuously optimize
your approach.
Wildfres social publishing platform is the most
powerful, fexible, and easiest to use in the market. It
allows you to create, publish, and manage beautiful
content without any technical skills required. With
Wildfre, its possible to have a campaign up and
running in a matter of minutes. You can design your
content once and simultaneously publish it to multiple
social networks. And Wildfres built-in mobile support
means your content will automatically look great on all
devices smartphones, tablets, and desktops without
any additional efort.
DEVELOP YOUR STRATEGY
Successful social media marketing begins with a well-
defned strategy that is aligned with your major
business goals and objectives. Through the Social
Marketing Suite, Wildfre delivers the comprehensive
technology platform necessary to support and enable
your strategy. But we recognize that technology alone is
not sufcient to drive success. It also requires the
application of best practices and a robust methodology
for achieving consistent and ongoing results.
From the outset, Wildfres expert Social Media
Strategists work in tight coordination with your social
marketing team to ensure the use of Wildfre
technology is aligned with your strategy and business
objectives. Wildfres Social Media Strategists help
translate your business objectives into measurable
strategies and tactics designed and optimized
for social channels, based on extensive experience and
knowledge of what works best in social media. Our
Social Media Strategists guide you through your frst
campaign, and they maintain ongoing and regular
communication and support throughout your use of
Wildfre. The combination of Wildfres powerful
technology platform, along with our expert strategic
services, is a key to Wildfre customer success.
DATA-DRIVEN SOCIAL MARKETING
Wildfre Suite 2.0 provides a comprehensive solution enabling you to leverage
the power of data-driven social marketing and master the complete social
marketing life cycle: Develop your social media strategy. Publish data-driven
content. Measure your results and continuously refne your strategy based on
results. Manage and control your social marketing activities, end to end. Wildfre
Suite 2.0 is the all-in-one solution to take your social marketing to the next level.
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MANAGE AND CONTROL
The ability to manage and control your social media
presence and activities is critical to ensuring consistent
experiences for your consumers and minimizing risk. A
constant concern for companies is the potential risk to
the brand and to the companys reputation from social
media activity. Companies need to guard against
unauthorized or inappropriate use of social channels.
Wildfre Suite 2.0 includes robust management and
control capabilities that let you confdently scale your
social marketing activities and delegate publishing and
content management rights, while minimizing risk to
your brand and reputation.
Key management and control capabilities that are built
into the Wildfre platform include:
Role-based Permissions: Flexibility to create and
modify roles, customize permissions attached to
roles, and assign users to roles.
Custom Workfows: The ability to defne automated
notifcations and alerts for approvals.
Audit Trail: Allows brands to audit their usage of the
Wildfre platform, including user, event description,
and date/time stamp.
MEASURE AND REFINE
Brands that are most efective in getting value from
social media marketing are those that set precisely
defned objectives, rigorously measure the results, and
continuously adjust their strategy based on those
results. Through comprehensive, real-time analytics,
Wildfre allows you to track and measure the results of
your social media marketing activities, so you can
continuously refne your strategy and drive ongoing
improvement. You can determine which types of
content are producing the most engagement, which
promotions and campaigns are driving the most
participation, which ads are yielding the best results.
Through pre-built dashboards and reports, Wildfres
analytics provide detailed visibility into every aspect of
your social media marketing. View metrics and results
at an aggregate level across all your activities and
properties, or at a highly granular level providing
fne-grained detail about each activity and property.
You can compare performance metrics across
campaigns and properties, and you can also compare
your performance against industry benchmarks. Ready-
made reports allow you to easily communicate your
social media performance and results to team
members and management.
Comprehensive, detailed analytics
enable brands to continuously
rene and improve their social
media content to drive ongoing
engagement and business results.
BROCHURE | Personalizing Interactions Between Brands And Consumers
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And for completely customized content, code your own
reusable templates. Pages also includes native support
for mobile devices. Create your content once and it runs
optimally on any device desktop, tablet, or smartphone.

Promotions
Promotions is the industry-leading solution to create,
run, and manage high-impact social promotions that
drive business results. Build and launch a promotion in
a matter of minutes, with no technical skills whatsoever.
Choose from the industrys widest selection of formats,
including sweepstakes, coupons, giveaways, and more.
Promotions gives you total fexibility to fully brand and
customize your content look and feel. And it gives you
powerful results data, including referral sources, third
party tracking, advanced demographics, Likes and
followers gained.
Ads
Ads enables you to plan, purchase, manage, and optimize
social advertising across multiple networks including
Facebook, Twitter, and LinkedIn. The Ads tool integrates
with unique technology from Adaptly, the leading provider
of social ad optimization software used by major brands
such as Kraft and Pepsi. It automatically optimizes your
ads to drive maximum engagement at lowest cost not
only clicks, but downstream engagement such as Likes
and shares. Use ads to drive trafc to your pages and
promotions while reducing advertising cost and increasing
click-through and engagement.
Analytics
Analytics provides comprehensive tools for tracking and
measuring your social marketing eforts, enabling you
to continuously improve your strategy and drive better
results. Pre-built reports and dashboards provide
detailed metrics for all your social properties: pages,
messages, and promotions. View summary rollups or
drill down to specifc details. Analyze trends over time
across numerous variables. View and compare your
performance against industry benchmarks.
COMPLETE INTEGRATED SOLUTION
Wildfre Social Marketing Suite provides an integrated
set of tools that enable companies of all sizes and kind
to create and manage their social media presence
across multiple properties and networks.
Messages
Messages is a comprehensive solution that enables you
to create, schedule, publish, and manage messages
across multiple social networks from a single unifed
application. View incoming and published messages in
one place. Use custom keyword flters to automatically
alert you to messages containing specifed keywords.
Schedule messages to post at pre-determined times, and
target your messages using various parameters.
Messages can contain multimedia content, including
photos, videos, and links.
Pages
Pages provides maximum fexibility in designing social
pages it is the only tool that gives you three diferent
ways to create content: Use pre-built templates to get
your pages up and running quickly. For more customized
content, modify any pre-built template at the code level.
WILDFIRE SOCIAL MARKETING SUITE 2.0
Wildre Social Marketing Suite 2.0 provides a complete set of integrated
tools that enable brands of all sizes to create, manage, and optimize
their global social media marketing across leading social networks.
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social media. As a group, Wildfre clients have achieved
2.5x faster fan growth and 30% greater engagement
than the average brand on Facebook. On average,
customers using Wildfre ads platform have doubled
their fan base while beating their cost per fan goals by
49%. Examples of individual customer success come
from all types of companies:
Using Wildfre, Beneft Cosmetics had the fastest growing
Facebook page in the UK, a 500% increase in engagement,
and became the number one mascara in England
Blowfsh Shoes expanded its email database by 865% during
a 12-month campaign using Wildfre, and nearly 50% of all
sales transactions during the promotion period involved
promotion entrants
Non-dairy drink maker So Delicious ran a 100 Days of Change
campaign, resulting in two of its most successful sales days
ever, a 60% increase in category share, 74% increase in unit
sales, and a 1,000% increase in its Facebook fan base
Melrose Jewelers leveraged Wildfre to drive more than $2
million in incremental revenue over a 12-month period
EXCEPTIONAL CLIENT SERVICES
Wildfres industry-leading Client Services team includes
experts in social media best practices who work directly
with customers throughout the entire onboarding and
value delivery process, and engage with customers on an
ongoing basis, including quarterly reviews. Social Media
Strategists, Technical Product Specialists, and Industry
Strategists advise customers on all aspects of their social
media eforts, with an emphasis on how to leverage the
Wildfre platform to the clients maximum beneft.
ROBUST VALUE DELIVERY METHODOLOGY
Through a robust and proven methodology, we guide
you through a structured process that results in rapid
delivery of value. Typically in a matter of a few short
weeks, our team guides you through a streamlined
process that includes:
Discovering your objectives and requirements;
Confguring your system setup;
Training your marketing team;
Building your frst campaign and content;
Measuring the results; and
Iterating to continuously improve the strategy, campaign,
and content for maximum results and impact.
LEADING PROVIDER OF SOCIAL MARKETING
SOFTWARE
Wildfre is the global leader in social media marketing
software, with over 16,000 paying customers worldwide,
including 30 of the worlds 50 most valuable brands. Large
brands and agencies such as Virgin, Amazon, Unilever,
and Ogilvy as well as thousands of small to medium
businesses use the Wildfre platform to engage with
audiences on major social networks, including Facebook,
Twitter YouTube, LinkedIn, Google+, and Pinterest.
GLOBAL PRESENCE
With more than 350 employees globally, Wildfre
has ofces throughout the U.S., as well as in Europe
(London, Paris, and Munich), and Asia (Singapore).
Wildfre has served customers in more than 140
countries around the world.
TRACK RECORD OF INNOVATION
Wildfre has a strong record of technology innovation.
Its is the only social media marketing company to
receive an investment from Facebooks fbFund, of
which Wildfre has been a two-time recipient. Wildfre is
a certifed development partner of Facebook, YouTube,
and LinkedIn. Wildfre has delivered a stream of
industry frsts, including:
First social marketing company to integrate with Facebook,
Twitter, LinkedIn, Pinterest, and YouTube
First to provide native mobile support for Facebook
canvas pages
First to deliver an app that generates Sponsored Stories
First to deliver an iFrame Facebook app
INDUSTRY-LEADING DOMAIN EXPERTISE
To date, Wildfre software has powered more than
250,000 social marketing campaigns for customers
throughout the world far more than any other vendor
in the space. This base of experience gives us unique
visibility to analyze and understand what works in social
media, which is refected in our software solution.
PROVEN CUSTOMER SUCCESS
Wildfre is focused on helping our customers achieve
measurable and signifcant business results through
GLOBAL LEADER IN SOCIAL MEDIA MARKETING
1600 Seaport Blvd., Suite 500, Redwood City, CA 94063 | 888.274.0929 | www.wildfreapp.com | facebook.com/wildfreinteractive | info@wildfre.com 07/12
Redwood City
sales@wildfreapp.com
888.274.0929 x2
Chicago
sales.chi@wildfreapp.com
312.496.7971
London
sales.eu@wildfreapp.com
+44 (0)20 7189 8375
Los Angeles
sales.la@wildfreapp.com
888.274.0929 x2
Munich
sales.de@wildfreapp.com
+49 (0)174 8080 070
New York City
sales.ny@wildfreapp.com
646.503.2166
Paris
sales.fr@wildfreapp.com
+33 (0)6 23 04 54 75
Singapore
sales.sg@wildfreapp.com
+65 9323 1690