Packing & pricing

The pack was very cute and different from the pack of pasteurized butter. It was made of
plastic so it was very easy to use and store . The box was in traditional color of AMUL- yellow
and white. Once I opened the lid, there was a golden covering over the box decorated with
lot of red hearts , with AMUL lite written over it. It seems that it is a gift from my girlfriend, but I
think the hearts are printed to indicate the healthiness in heart due to less cholesterol in it.

I choose 200gms pack that was available at Rs 35/- (inclusive of all taxes).

Features

1. It contains 26% less fat and calorie content as compared to butter.
2. It has low cholesterol content in it.
3. It is rich in Vitamin A & D - good for vision and skin.
4. It is low in saturated fats and rich in poly unsaturated fatty acids (PUFA)- better for healthy
heart.
5. Calorific value is 189kcal/ 100gms less then AMUL pasteurized butter .

Nutritional information

1. Total fat content is 11% less than butter.
2. It contains only 10% milk fat where as butter contains 80%.
3. The major ingredient is vegetable fat (total 49%).
4. Cholesterol content is 26mgs per 100gms.

Taste

I love the taste of pasteurized butter which is bit salty and very creamy in nature. But the Butter
lite is not creamy looking . It looks like a dried cream that can easily be parted in small
particles. Spreading butter over bread was always a delight to me that I missed after using butter
lite. Applying it on bread seems little difficult because of it non-creamy properties. The taste
is very different from the butter , but it is sufficient to satisfy your buttery needs.

It tastes much better when applied on toasted bread and consumed with jam. You may not
be able to differentiate it with butter in the combo of bread-butter-jam.

Recommendation

1. Well suited for elderly people , to keep their heart healthy.
2. Recommended for persons who want to avoid fat and cholesterol.
3. Highly recommended for persons like me who doesnt want to forego their taste buds because
of weight gain.




Comments of Customer after consuming AMUL LITE BUTTER
I am a huge fan of AMUL products and a regular & heavy user of AMUL pasteurized
butter. When I came to join my job 4 years back, my butter consumption started increasing as it
adds taste and richness to everything- be it bread, roti or subzi. After four years of heavy use I
noticed that my tummy has increased a lot J . And then I stopped using pasteurized butter
because of its heavy fat content. But I was missing my favorite butter very much till the day I
visited a mall.

I have seen many advertisements of Butter Lite, Nutrilite etc but never tried those. So on that day
I picked AMUL LITE and decided to try it

About Amul Lite Bread Spread 500 g
Amul Lite Bread Spread is the delicious product unlike from the Butter & Margarine. It is a light, low-fat, low-
calorie & low-cholesterol bread spread. Thus a tastier and healthier substitute. It contains 26% less fat and
calorie content as compared to butter or margarine. Now it has become easier to sustain the slim and trim figure
of yours without compromising the taste of the butter. Since it has got low fat and cholesterol, the risk of heart
disease subsides. Amul Lite is low in saturated fats & high in PUFA for a "healthy heart". Amul Lite contains
"Omega-6 & Omega-3 fats" which maintain healthy cholesterol levels. Amul Lite is fortified with Vitamins A & D,
essential for good vision & healthy skin. It is manufactured in a fully automated, ISO9000 certified plant under
strict hygienic conditions. Grab the pleasure of enjoying nutritious and delicious Amul Lite Bread Spread on
toasts, sandwiches & bread. It is also useful for topping on parathas, pav-bhaji, pulao, khichri, soups etc and also
for household baking, preparation of cakes etc. .

Calories in Amul Butter Lite
Nutrition Facts
Amul - Butter Lite
1. Servings:
1

100 g

Calories 535 Sodium 650 mg
Total Fat 59 g Potassium 0 mg
Saturated 30 g Total Carbs 0 g
Polyunsaturated 6 g Dietary Fiber 0 g
Monounsaturated 22 g Sugars 0 g
Trans 0 g Protein 0 g
Cholesterol 3 mg
Vitamin A 9% Calcium 0%
Vitamin C 0% Iron 0%
*Percent Daily Values are based on a 2000 calorie diet. Your daily values may be
higher or lower depending on your calorie needs.


Product Details
Product Name Amul Lite
Description A Low Fat Low Cholesterol Bread Spread
Packing 100g, 500g, 200g
Product Specifications
Composition
Fat : 59 -70%
Milk Fat : 10%
Vegetable Oils : 49 -60%
Cholesterol : 0.0025%
Nutritional Information
Nutritional Information*
Amount per 100 g
Energy, kcal 535 -635
Energy from Fat, kcal 530-630
Total Fat, g 59-70
Saturated fat, g 30-35
Mono unsaturates, g 22-26
Poly unsaturates, g 6-7
Conjugated Linoleic acid (CLA), mg 300
Cholesterol, mg 2.5
Trans fats, g ND#
Total Carbohydrates, g 1
Added Sugar, g 0
Sodium, mg 650
Added Vitamin A, mcg 900
Added Vitamin D, mcg 5
Not a significant source of Dietary fiber and Iron.
* Approx Values # Not Detectable

Shelf Life Best Before 6 months when stored under refrigeration below 10 C
Storage condition Under Refrigeration below 10 C
Product Features
Amul Lite is a Low Fat Low Cholesterol spread which combines the goodness of vegetable oils and milk
(mixed fat spread)
Amul Lite is the only "Low-Fat Grade" mixed fat spread available in India.
Amul Lite contains CLA (Conjugated Linoleic Acid), which help in body fat reduction.
Since Amul lite is low in calories, you can maintain your slim-trim shape without sacrificing on the taste.
Amul lite is a low-fat and low-cholesterol product and less cholesterol means less chance of heart
diseases. It is specially suited for elderly people & those with health complications for whom the
consumption of high cholesterol and high saturated fat products is restricted.
Amul Lite is low in saturated fats & high in PUFA for a "healthy heart".
Amul Lite contains "Omega-6 & Omega-3 fats" which maintain healthy cholesterol levels.
Amul Lite is fortified with Vitamins A & D, essential for good vision & healthy skin
It is manufactured in a fully automated, ISO9000 certified plant under strict hygienic conditions.
The product is certified by AGMARK for quality
Product Application
Amul Lite is ideal spread for toasts, sandwiches & bread. It can be used for topping on parathas, pav-
bhaji, pulao, soups etc and also for household baking, preparation of cakes etc. So, you can now gorge
on all the delights without putting on those extra calories, thanks to Amul Lite.
Available in (Segments/Markets)
Modern Format Stores, Refrigerated Retail Outlets & Amul Parlours


Indiatimes|The Times of India|The Economic Times|
More


|Log In|Sign Up|

India Business


The Times of India
Advanced Search
Home
Business
India Business
International Business
Markets
CEO toons
Personal Finance
MF Simplified
Videos
Budget 2014
You are here: Home Business India
Business
SPOTLIGHT
Embracing Immigrants

Canadas Express entry system a boon for immigrants
Under the new system, applicants can submit an expression of interest to the Canadian govt;
their rsum and details will be entered into a database.
Liberal immigration norms make Canada new destination for techies
Australia should welcome immigrants, says Rupert Murdoch
FDI in Defence

Hi there,
Login with your Facebook ID to see what your friends are reading on Times of India.


FDI best option to revitalize domestic defence sector?
There is a raging debate on FDI in defence. The critics are vociferous in their claim that FDI in
defence would wipe out the nascent Indian defence industry.
Tatas set to grab opportunity that arises from hike in FDI limit
Hike in FDI cap in defence to boost domestic industry: Arun Jaitley
Gourmet Corner

Restaurants ready to serve gourmet-quality diet food
With a chunk of lifestyle audience that frequents these restaurants and is exposed to global
trends, demand for gourmet-quality diet food is growing.
Starwood plans to operate up to 65 hotels in India by 2015 end
Now you can order food online from portals like YatraChef
Freedom from Economics

7 delicious conspiracy theories that will amuse you
The football World Cup final was fixed. Or so goes the conspiracy theory on Twitter. The Internet
is brimming with conspiracy theories that leave you amused.
India slips 10 spots in innovation to 76th, as peers improve positions
In science, India invests far less than China, US, South Korea
BRICS' Growing Clout

BRICS bank may be a game changer for emerging nations
Tough negotiations to redefine the worlds financial structure all came together at the 6th BRICS
Summit, with India and China taking a leadership role.
BRICS Bank: Will it be able to fulfil ambitions of emerging nations?
Investors root for Narendra Modi, India the toast of BRIC nations
Hailing a Cab the New Way

Car rental services like Carzonrent bet big on India
While carsharing industry in India is still nascent, it is set to grow exponentially, feels Agrawal of
Mi-Car, which plans to expand to Bangalore, Pune, Hyd.
Ola Cabs, others gear up for fight with cab-hailing app Uber
Uber unleashes on-demand ice cream promotion in India
Business of Brands

E-tailers rope in Bollywood stars as brand ambassadors
E-tailers like Jabong, Yepme, Myntra, etc. believe online ambassadors appear to match the
brands as well as customers they address in their online savviness.
Online retailers blend it right for tea connoisseurs
For Flipkart, sexual wellness is big business
Tech World

Some of the most popular mobile games worldwide
Projected 2015 rev of total video game mkt across the globe stands at $111 bn, while projected
2015 rev of mobile games worldwide $22 bn. ET looks at the games.
Samsung Galaxy Core 2 launched at Rs 11,900
Obi Mobiles launches smartphone Octopus S520 for Rs 11,990
India Growth Story

Nomura forecasts 6% growth in 2015 for India
India is set to be Asia's biggest turnaround story & the country's GDP growth is expected to rise
to over 6% in FY15 & over 7% in FY16, says a Nomura report.
Value of mergers and acquisitions in India up 31% at $23 billion
Asian Development Bank projects 6.3% growth for India in 2015-16
Malaysia MH17 Disaster

How to protect civilian aircraft from military attacks?
MH17 was flying above the 32,000 ft limit but fell within the striking range of an advanced missile
that none imagined could fall into unprofessional hands.
An Air India flight was 90 seconds away when missile struck MH17
Ukraine, rebels argue over wreck; Europeans give Putin 'last chance'
Startups Sops

India needs entrepreneurs, not a Rs 10K-cr fund
If the stated problems genuinely need to be solved by the government, then entrepreneurs will
respond to these demands! Funding them is a trivial matter.
Govt's proposed Rs 10K-cr fund must identify under-funded sectors
Karnataka to draft Start-up Act to boost the state's entrepreneurial activity
Drought Crisis Averted

Why chances of a deficient monsoon may be high
Even if July rainfall was normal, or a bit above, the overall shortage for entire monsoon season
would be around 17% for the first two months of the season.
Monsoon deficit reduces sharply, down from 41% to 15%
Monsoon revival to help economy grow at 5.9%: PHD Chamber













All
TOI
My Profile
Know more about Times Points
RELATED KEYWORDS: Zydus Cadila|Gujarat Cooperative Milk Marketing Federation
Nutralite spread in margarine spooks Amul







Namrata Singh & Rupali Mukherjee, TNN | May 19, 2011, 01.21AM IST
MUMBAI: When Zydus Cadila launched Nutralite margarine with a mega marketing
push in the largely butter-dominated Indian market, Gujarat Cooperative Milk
Marketing Federation (GCMMF), the maker of Amul, did not anticipate the kind of
impact it would have in a territory it has ruled for so many decades.


If the lion's share of around 70% garnered by Nutralite in the butter-like market is
anything to go by, the brand has surely left a bitter taste for Amul. GCMMF's late entry
into margarine with brand Delicious, which was launched mainly to restrict Nutralite
from making a dent into the butter segment, has been relegated to the second position
with a share of under 30%.

GCMMF had also attempted to retain its consumer franchise within brand Amul by
launching a low-fat version "Amul Lite". But, with consistent brand building efforts,
Nutralite managed to veer a section of consumers to shift to the margarine brand,
making it a leader. Even as Amul focused on strengthening its leadership position in
butter-which was not affected even by the aggression of new entrants like Britannia-the
margarine market has grown in its backyard to gain a size of around Rs 300 crore.
Margarine also continues to remain a popular substitute for butter among restaurants
and dhabas which utilize this low-cost ingredient to give a "butter-like" taste.


"Since, the time Zydus took over this brand from Carnation Nutra-Analogue Foods in
2006, it has been performing to the company's satisfaction. Zydus had improved the
product formulation through its own R&D initiatives to meet international standards,''
said a source.


What appears to have clicked for Nutralite is its USP on the health plank. Zydus
Wellness is said to have grown by a CAGR of 28% in the past five years. Margarine is a
substitute for butter which has overtaken the butter segment in many markets across the
world. In India it is one-third (around Rs 90-100/ kg) the price of butter. However, the
debate of whether butter is better or margarine continues to rage. Recently, Amul
launched a major offensive with advertisements in favour of butter. The advertisement
propagated the properties of butter being better than margarine. However, when asked if
Amul would continue with its margarine brand, GCMMF's managing director R S Sodhi
said: "We are in the spreads market and would continue with Delicious so long as there
are other brands in the margarine market. Because Nutralite came into the market, we
came up with Delicious. But we do not want our butter segment to get affected. Butter
will continue to be the main category."






The size of the butter market in India is Rs 1,200-1,400 crore, where Amul leads with a
fair share of over 85%. Skeptics believe that margarine had become a commodity like
vanaspati and could lose steam over the years. However, given margarine's track record
globally, many multinational companies could consider taking a plunge in this segment
in India. A year ago, there was speculation that Unilever could be considering launching
its margarine brand in India. Unilever's margarine brands include Rama and Blue Band.
However, this did not fructify and Hindustan Unilever entered the spreads market
instead, under Kissan. Other multinationals which have large margarine businesses
globally include Bunge, which acquired the Dalda brand in India some years ago. Bunge
had globally acquired the margarine brand from Benecol and is the second largest player
in the world after Unilever. If MNCs enter this segment, there could be competition not
just for Amul but Nutralite as well. Many me-too brands have also sprung up after
Nutralite's success.