1. WHAT IS E-COMMERCE?

Electroniccommerce or e-commerce refers

to a wide range of online business activities for products and services1) It
also pertains to any form of business transaction inwhich the parties
interact electronically rather than byphysical exchanges or direct physical
contact.
2. 2) E-commerce is usually associated with buying and sellingover the
Internet, or conducting any transaction involving thetransfer of ownership
or rights to use goods or servicesthrough a computer-mediated network.
The major different types of e-commerce are:Business-to-business
(B2B)Business-to-consumer(B2C)Business-to-
government(B2G)Consumer-to-consumer(C2C)
3. The company was co-founded in March 2006 by Internet entrepreneurs
Fabrica Grinda and Alec Oxenford. Asof January 2009, OLX is available in
96 countries and 40 languages.
4. OLX is an internet company based in New York City, NY and Buenos
Aires, Argentina.
5. OLX (On Line eXchange) is the next generation of free online
classifieds. OLX provides a simple solution to the complications involved
in selling, buying,trading, discussing, organizing, and meeting people near
you, wherever you may reside.
6. SWOT analysis is a method for analysing a business, its resources,
and its environment.
7. Strongness of the olx.Weakness of the olx.Opportunity for
olx.Threat for the olx.
8. Easily available products that the customer need at good cost .Easily
design rich colorful listings with pictures and videos.View OLX in your local
language.
9. Display your listings on your social networking profile (Facebook,
Myspace, ...) Access the site from your mobile phoneControl your selling,
buying, and communityactivity in My OLX.Product can be sell or buy in
quick time sotime consuming than traditional way is slow.
10. No assurance of quality. Fraud is possible. Cyber crime is possible
while payment of money. Unskilled work force. Stock problems.
Transportation is slow.
11. OPPORTUNITY People who want to buy can buy the produts that
theyexactly need. Sellers gets millions of buyers so they can sell
productseasily & gets good benifit. Jobs can also available. Real estate
property can also available where customerrequired at good price.
12. THREATSSo many compnies are there in this fieldlike,eBay.com,
Alibaba.com,Homeshop18.com,etc.This competetors has good brand
equity.
13. THANK YOU

OLX is the next generation of free online classifieds.

OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and
meeting people near you, wherever you may reside.

On OLX you can:
Easily design rich ads with pictures.
Control your selling, buying, and community activity in My OLX
Display your ads on your social networking profile (Facebook, Myspace, ...)
Access the site from your mobile phone
View OLX in your local language

OLX is used in over 105 countries in 40 languages. The company was founded in March 2006 and is privately held.

The Indian online classifieds space is characterized by a bunch of mediocre, look-alike websites, none of
which have critical mass and hence there is no default choice. Clearly, some innovation is needed to jazz
up this moribund space. So when I became aware of an international website, promoted by successful
serial (ecommerce) entrepreneurs, launching a next generation classifieds website in India, I decided to
check them out.
I was intrigued by the term next generation, so that was my first query to Alex. His answer indicated
that OLX plans to differentiate itself from its competitors through a slew of innovative features (which have
never before been attempted in the classifieds space). Heres a sampler from that list
- a city, neighborhood and zip code database to cover the entire country
- a distance field showing postings within a certain range of your zip code
- ability to post items in virtual worlds (e.g. SecondLife)(sounds interesting)
- mobile version of the site
- ability to post listings and view the site in any language in any country
OLXs website allows classified listings for jobs, housing,
goods and services, personals, events and community, plus a wide variety of discussion forums. The site
is completely free to use. OLXs eventual business model will be based on revenues generated through
(non-intrusive) contextual internet advertising, once the site gains traction and has a dedicated user base.
Having gone through their site (currently in beta), here are a few spontaneous suggestions from my side
- The categorization structure on their current site may need to be better aligned to the Indian context;
one of the reasons why the Craigslist website is a non-starter in India is the sheer lack of relevance of
their categorization structure to an Indian audience
- It makes sense to do a 80:20 analysis of Indian cities and concentrate only on top 10-15 cities (at least
initially) rather than spreading out all across (since top 10 cities contribute to 85% of online traffic)
On the whole, OLX believes that it has the wherewithal to stand out from the rest of the crowd through a
combination of a much better product backed up by smart viral marketing, keyword advertising, affiliate
management, word of mouth, partnerships with newspapers and portals, effective PR and mobile
distribution.
What I liked about OLX is the confidence they have in their product. I am also impressed with the
gameplan they have in getting the word out about their product (this review is proof of that). These are
novel developments in the Indian consumer internet space and Indian website creators could possibly
take a leaf out of their proactive approach.
So my seat belts are fastened in anticipation of OLXs zoooooooming launch. I wish them a happy landing
in the Indian internet space
The current generation relies on online shopping, but they dont often find a best platform to
buy and sell products. The complications involved here are quite immense. I just want to
show a popular Indian website OLX.in to you, which could make it easy for you to buy and
sell products online. OLX provides you a simple solution to the complications involved in
selling, buying, trading, discussing, organizing, and or even meeting people near you,
wherever you may reside.
You can sell almost anything there, let it be an electronic item, furnitures, or whatever it is.
Want to hire people for some services, you can also count on this. You have to be a
registered member to buy and sell products, but dont worry the registration is free.
Key Features of OLX.in
Design rich advertisements with pictures easily.
You can control your selling, buying, and community activities.
Option to share your Advertisements on various social media portals like Facebook, Twitter,
etc.
Has an elegant mobile site to access your ads, and it is also available in your local
language.
You can also filter listing by state-wise, suppose if you want free ads Mumbai, OLX.in will
have a separate page listings for that state.

The sites functionality is awesome I should say, easy to navigate and the homepage
contains all the relevant links related to the buy and sell term. Has a smooth search bar to
find all the related listings.
The small sized classifieds that are dominantly visible in the newspapers and online these
days could rightly be called small wonders of marketing. These ads are very affordable due
to low costs involved and influential sites like OLX make these available for the user
absolutely free of cost. In big cities that are plagued by traffic and too distantly located
shopping arcades, these ads are of great use. Considering the example of Delhi, the
Classifieds Delhi has changed the ways of dealing for the shopper as well as the buyer.
Ads For Public View
The ads that are brought to the public through these websites are quick in attaining
response as well as action. This is what has changed the ways of shopping of Delhi
shoppers. The shoppers in Delhi can make use of these ads for buying every sort of product
because all sorts and sizes of sellers of Delhi advertise their products and services in this
kind of marketing as it is very compulsive and compelling in its approach. The customers in
Delhi have given very remarkable response to the Classifieds Delhi.
These ads are very particular in their inclusions and are meant for a specific purpose so that
the Delhi shoppers could reach the point that exactly matches their demands. For example,
if anyone wants to buy a used car, he could get exposed to a lot of such sellers in Delhi who
are selling such cars by merely inputting the data in fields as per the requirements of the
buyer on the websites that feature the Delhi classifieds. Even the individuals and small
sellers of Delhi are taking full advantage of these ads and are also witnessing good returns
from business. This has widened the list of sellers which makes it easy for the buyer to
choose the most right dealer for himself. These classifieds display all relevant information
so that the right person that the buyer is looking for could be contacted in a hassle free and
less time taking manner.
One advantage that these ads accrue to the buyer other than the above stated ones is that
the buyer does not need to waste his hard earned money for filling up his cars fuel tank to
reach a place in search of the desired product. He could find it effortlessly with the help of
the Delhi classifieds right from the ease of his home.

OLX.in TV Advertisements
OLX.in is one of the few sites which took TV ads seriously. The result? They performed
extremely good at that. You can see the video/tv ad Baby Cot below to witness it.
The concept of these TV Advertisements are simple, but they are displayed in a creative
and elegant way, most of all the funny manner they are presented in. They show us the
routine problems faced by us, and how we can solve them by using such online classified
sites.
OLX provides online classifieds in many international versions, including those for India, Spain, Portugal,
Mexico, and South America.
Fabrice Grinda and Alec Oxenford founded OLX because they wanted to improve on the offerings of
Craigslist. They found that people were frustrated that you could not search at a global level, embed
videos, and post in different languages.
OLX has a Facebook application and mobile product, and it also runs classifieds for other companies like
Friendster and Fotolog.
As of early 2008, OLX was most popular in Spain and Latin America.
In August of 2009, OLX announced a partnership with Social Networking site Hi5.


Read more: http://www.crunchbase.com/company/olx#ixzz2LN19SKWV
Follow us: @crunchbase on Twitter | crunchbase on Facebook

Welcome to the official fan-page of www.olx.in Where Buyers Meet Sellers!
Company Overview
OLX is present in 94 countries, 42 languages and has more than 100 million unique visitors every month, and OLX India is
spread across all the major cities in India.
Description
One of the worlds biggest free online classified! Its a unique platform for people to buy or sell items from an array of
products & services like cars, electronics, real estate,jobs & more!

OLX the next generation of free online
classifieds and auctions India
MAY 6, 2006
Nicolas Perrotta from OLX informed me about the free classifieds
and auction site OLX.com. India is one of the first countries where
they are launching the service.
Here are the details on the site.

About OLX, Inc.
Founded in 2006, OLX offers a new generation of classified and
auction service providing a more local service on a global level.
OLX includes classified listings for jobs, housing, goods and
services, personals, events and community, plus a wide variety of
discussion forums. OLX is based in New York and has offices in
Buenos Aires. OLX is a privately held company. For more
information, visit http://www.olx.com .
To provide a better service we have decided to include:
A city, neighborhood and zip code database so we can cover an
entire country and not just pre-selected cities
A distance field allowing you to see postings within a certain
range of your zip code in the countries where it is possible
Ability to post items in virtual worlds ( e.g.; SecondLife)
Ability to comment on listings to create a stronger community
Advanced search allowing searches at variable regional settings
Auction and Buy It Now options and a rating system for the For
Sale category
Ability to post listings in any language in any country
Ability to view the site in any country in any language
Global reach
Mobile version

I sent some questions to them and Alec Oxenford, the Co-Founder
and Co-CEO of the company replies as:
FROM: NICOLAS PERROTTA ALEC OXENFORD
TO: ASHISH KUMAR
**********************************************************
1. Why have you chosen India as one of the first countries
to launch OLX? How did you guys do the survey of the
Indian market ?
- India is big in terms of population, GDP and other relevant
economic indicators.
- India grows fast.
- India is very technology prone.
- India is very close to other also attractive Asian markets.
To survey India we used:
- Public Sources (Internet, Google, Blogs)
- Market Research studies (JP MorganChase, etc)
- Interviews with other players
2. Have you guys tailored the site to suit the needs of
people staying in India or do you plan to do that in future ?
OLX offers functionalities that exceed any competitive offer in
India. We have decided to include several relevant features.
Already OLX offers (still a Beta)
A city, neighborhood and zip code database so we can cover an
entire country and not just pre-selected cities
A distance field allowing you to see postings within a certain range
of your zip code in the countries where it is possible
Advanced search allowing searches at variable regional settings
Auction and Buy It Now options and a rating system for the For
Sale category
Ability to post listings in any language in any country
Ability to view the site in any country in any language
Global reach
Soon OLX will offer.
Ability to post items in virtual worlds (e.g.; SecondLife)
Ability to comment on listings to create a stronger community
Mobile Version
3. There are other popular Indian websites who also have
their classifieds? How do you plan to compete against
them ?
OLX offers unique product proposition, a free local classified
service on a global level. A combination of a much better product
with smart viral marketing, keyword advertising, affiliate
management, word of mouth, partnerships with newspapers and
portals, effective PR, mobile distribution, should allow us to get
traction in enough locations to provide a great public service to our
community of users.
4. Is there a revenue source other than advertisements ?
Currently OLX will be 100% free for users. OLX will only generate
revenues via advertising sales.