Rand J.

Rasmussen
Portfolio
Contact
Rand J. Rasmussen:
345 W. 5th S. Apt. #208
Rexburg, ID
83440
208.496.1411
ras09008@byui.edu
Table of Contents
Event Ad
Stationary
Web Page
Flier
Brochure
Montage
Logos
Photodesign
Event Ad
Description: A full-bleed color promotional advertisement to fundraise
for a made-up company or local company, using only Microsoft word and a
photo from a magazine to scan in a photo.
Programs used: Microsoft Word
Date and course/section #: Visual Communication 130, section 1
Course Instructor: Cory Kerr
Objective: Comprehend image sizing (how pixels and inches work together)
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your message and
audience. Learn to use only Word design features without using any Adobe
programs, including Photoshop.
Process: I scanned this golf image from a issue of golf digest magazine
in our university library on a high-digital scanner. I then began to
refer to my sketches that I had made to start to get some sort of
layout and Idea of how I could best use the white space and image Id
selected. Once I laid everything out, I then began to start eliminating
the background from my image, to give it a more crisp, clean appealing
appearance to the eye of the evaluator. I used two shapes on the left
and right sides to help draw better focal attention to my design and
give it more appeal. I choose a good typography that would blend well
with not only my body copy but also typeface.
Business Card
Description: Make stationary letterhead and business card with a new,
created logo of a business or company name.
Programs used: Adobe Illustrator and Indesign
Date and course/section #: Visual Communication 130, section 1
Course instructor: Cory Kerr
Objective: Use The basic tools of Illustrator & InDesign.
Create a new logo to ft a company or personal image.Do not imitate
existing logos or use your previous designs. (Dont use photos or live
trace in your new logo)Design consistent layouts for a business card
and letterhead. Use your new logo to design two stationery items with
consistent design. (Photos are okay on stationery.)Letterhead: 8.5 x 11
(full-bleed optional, but trim only .125)Business card: 3.5 x 2 (print
above center on a vertical page)Apply typography rules keeping small
copy.Learning to keep thing simple by having watermarks and drop shadows
light and white space.Applying contact information: Include name,
address, phone, and email on each piece. Use periods, bullets, or spaces
in phone #; No parentheses/ hyphens.
Process: As I began preparing and thinking of design ideas for this
assignment last week while completing the activity, I was drawn into
the idea of creating a logo for the M.T.C (missionary training center)
in Provo using the letters. I though of using the missionary badge,
black and white for the color scheme and have it look identical to
the one used today by the L.D.S church. I continued to go through
with my original ideas with the missionary badge, but quickly
changed to then adding a background of the nations fags in the
background, because I for one thought that this represented more
clearly the message of the M.T.C best with my stationary gear.
After adding the image, I lowering the image, as if i was
adding a watermark to my business cards. That way the body
copy of my typography would still be visible on my stationary
gear.
Web Page
Description: Design and created a web page to display a personally
created logo.
Programs used: Textwrangler, Brackets (coding), Adobe Illustrator
Date and course/section #: Visual Communication 130, section 1
Course instructor: Cory Kerr
Objective: Size and optimize an original logo as a .png for a web page
so the long side is 300 500 pixels.Write content to describe the
process of creating your logo and how it appeals to a target audience.
(Minimum of 200 words. Include rationale for colors, appeal to target
audience, design skills, etc,)Design a web page using HTML to display
the logo and content. (Use TextWrangler (Macintosh) or NotePad++
(Windows))Acquire a working knowledge of HTML.(Must include all required
tags (Doctype (provided), html, head, title, meta charset (provided), &
body. As well as tag that links to external style sheet. With in the
body include h1, h2, p, ol or ul (with li tags), img, hr, and a (link
to blog) tags.)Acquire a working knowledge of CSS. (Customize the
Cascading Style Sheet (css) provided in I-Learn to add page formatting
that complements the logo design, by changing at least the following:
The h1 text color & background color, font colors for the paragraphs
& list items, the background color, Font Families and add at least
one css comment.Identify hex colors for web design. (Find and use
hex colors in Photoshop to match your logo)Compress multiple fles in
a zipped folder to attach as one fle.Open your HTML page in a web
browser, and capture a quality screen shot with .5 inch margins for
printing. (See tutorial below.) See the sample projects on this
page as examples (contains 3 fles: .css fle; linked logo .png;
.html fle of web page.
Process: I created the text using a variety of tools, including
textwraggler and brackets depending on the computer. It was a
completely new and foreign experience to me to code in both
html/css, but after tutorial and training I felt like I was
well on my way to create a web site of my own like you see
posted above. With the different projects and assigned
activities given to us these past week, It helped to
retain and learn the techniques and skills necessary,
including the structure to creating html/css
formatting. I received much assistance from staff
at the comms. in the Mckay library which made this
assignment a whole lot easier. I needed to center
my logo, thicken the border on my background,
increase the size of my font, align like
items, etc. All of the previous Items
Flier
Description: Black & White fier, advertising for a graduate leadership
conference.
Programs used: Adobe Indesign
Date and course/section #: Visual Communication 130, section 1
Course instructor: Cory Kerr
Obejective: Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic fier layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign document to keep
links in InDesign intact.
Process: I began the creations for this fnal project with sketching on
blank paper to get ideas fowing. I then picked one of my sketches to
begin working on the project from the sketch I decide would help create
the best message for my audience. I used adobe suite with a program
called In-design to help create the fier. I began by using text boxes
to layout where I wanted to place the certain items on the page for the
fier and from their consider alignment, repetition, rhythm, whitespace,
typography, value, proximity, shape,message, and audience. I took a
different approach on this design that hopefully helps attract the
audience in which Im most direct my message towards. Hopefully as you
view my design you think the same.
Brochure
Description: Create a two sided (duplex) brochure with at least one
fold, for a company or business of our choice.
Programs used: Adobe Illustrator, Photoshop and Indesign.
Date and course/section #: Visual Communication 130, section 1
Course instructor: Cory Kerr
Objective: Set up and align a two-sided, folded document.
Create an original company logo and use it in a brochure.
Incorporate quality images. (Incorporate at least four quality images
(Not including the logo). One should be clipped in Photoshop and text-
wrapped in InDesign so the text follows the cutout shape of the image.
Write at least 250 words of original copy with at least three
paragraphs, headers, and subheaders.Trim for a full bleed and print in
duplex (two-sided) color.
Process: To begin this process, I started out like I have with all the
other design projects with pen and paper. I began sketching any ideas of
a logo that came to my mind and hopefully coming up with an idea that
I could work with. I then transfer my ideas on my sketch pad to adobe
illustrator and ran with it. I used a axe, plaid and dark green and red
color scheme as the design concepts to my logo. I was very impressed
with the way my logo turned out in illustrator, especially with the
way I was able to build and create an axe so realistically with the
tools available. I used the pen tool to help add and subtract anchor
points inside the object to refne and create the precise shape I was
looking for in the axe. I also used the eraser tool to help remove
excessive errors made that could easily be dealt with. I was
able to use the pathfnder tool to place the plaid pattern design
inside my inner circle, which was later on chosen to be a soiled
color. I used the eye-dropper tool to help match and change
colors within my logo.
I will insert a printed out copy of
my brochure.
Montage
Description: To design an inspirational montage, using two or more
images of our own or selected from the internet, and the use of
typography .
Programs used: Adobe Photoshop
Date and course/section #: Visual Communication 130, section 1
Course instructor: Cory Kerr
Objective: Use the FOCUS design process with strong focal point and fow
Unify a layout with a consistent theme and dominant message
Learn to blend images together gradually, using masks. (Two or more
images)Demonstrate more advanced Photoshop skills for layout with
multiple elements.Use a mask to apply a flter to one part of the image
(Copy the layer, then add the flter and mask it out on part of the
image. If not an artistic flter, try sharpen > Unsharp mask, or Blur
Gaussian Blur.)Apply typography principles (titles, quotes, events or
scripturesyour choice)Format type: Legibility; Small copy & Title
with varying text size. Theme word(s)Select good quality images. (Note
background should be at least 16501275 pixels.
Process: As I began this process, I frst sorted through all my own
personal images I snapped from a U2 concert in Las Vegas, NV on their
360 tour. I then took a couple images that I thought would work best,
and have the most potential to create a inspirational montage of
combining two or more images together into one. From there I had
to make a couple edits with the image, by painting a hand into the
image background and doing some other basic touch ups here and
there. I then clipped an image from their vertigo tour of their
pyrotechnics, and added it to the top of my image as if it were
in the original. I then took a logo of U2s band image from
the tour and added it to the bottom of the photo and dropped
the oppacity to create a blend of black over the lettering.
And lastly with the lettering at the bottom, I used a vivid
light option effect for the typography and copied my layer
and decreased both the fll and oppacity to get the lighter
color.
Logos
Description: To design and create a logo of our own using adobe
illustrator, or recreating the logo of an existing business or company.
Programs used: Adobe Illustrator
Date and course/section #: Visual Communication 130, section 1
Course instructor: Cory Kerr
Objective: Create three completely different, original logos to ft a
company or personal image that will appeal to the audience. Do not
imitate existing logos or use your previous designs.
Use only the tools to create and draw your logos. (No Illustrator pre-
fab fares, symbols, etc.. No photos or auto live-tracing. You may use an
image or drawing as a guide to trace it with the pen/pencil, but delete
the image before submitting.)
Gather opinions from at least ten outside sources about which logo
appeals most to them.
Process: I frst started this assignment/project with sketching many
different symbols, all having the same theme in mind. I began with the
idea to create a logo for Jonnys seedless apple juice, but as things
began to quickly turn out to be a lot more diffcult than Id expected,
I shifted my focus toward cherries. And as I was looking at design
patterns and symbols on Pinterest, I noticed a very interesting
design that caught my attention so I taught that I could used that
with my cherry idea to advertise alarms. As I began designing my
logos, I felt very comfortable with how things looked and where I
was headed, but after getting critiqued by Bro. Kerr he shifted my
focus and attention in other directions. I then took his advice
and I began to start heading in a completely new direction with
my logos.
Photodesign
Description: To demonstrate good to moderate photography skills and
fundamentals with light, focus and composition. Also to have a greater
measure of knowledge with adobe suite with photoshop.
Programs used: Adobe Photoshop
Date and course/section #: Visual Communcation 130, section 1
Course instructor: Cory Kerr
Objective: Learn basic photography skills.
Choose a color scheme, take a photo to match those colors, then
incorporate the colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on separate
layers for NDE (non-destructive editing.)
Size and crop the image, then place on an 8.511 page layout.
Use layers to design text, and repeating graphic elements in Photoshop.
Print with full-bleed margins. Trim only 1/8 (0.125) from all four
sides.
Process: As we began to take two photos of light, focus and composition,
I used this photo of background focus to help make it the focal point
of the image. When I began to sketch for this image, I took into
consideration my audience and the message I wanted to convey through
fow, rhythm and alignment and focus of the objects in the photo.
I also strongly considered the color scheme most importantly that
would help my audience feel and receive my message well. I then
began to start using photoshop on adobe with basic image tools
like levels, selective color, and vibrance. I then went on to use
tools like burn, sharpening tool, smudge tool, and dodge tool to
give it contrast and added value where necessary.