24 Acacia St., Brgy.

Mariana, New Manila, Quezon City, 1112, Philippines

Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

Proposed Programs & Activities 2004

for TBC-MP

Reasons for the TBC-MP Proposal

Need of the Communities based on the context of widening globalization:

1. Critical community awareness and resilience

2. Critical consciousness and response among media audience
3. Community awareness that true development of human being goes beyond material and
technological advancement or mere economic growth.
4. Propagation of Philippine culture is essential.
5. Encourage unity and community development

In other words:

Communities must stand united to safeguard national identity or sovereignty.

Community-oriented social communication strengthens solidarity unlike globalization, which
offers the uniformity of the same products we consume.

Role of TBC-MP to the over-all Carmelite Media Ministry:

1. The TBC-MP will serve as the central catalyzer of Carmelite Media Ministry in the Philippines.
2. Serve as a resource center.
3. Facilitate in the processing of immediate concerns related to media and communications (eg.
Internet ready computer, which takes care of what information to whom on what frequency.
4. Help in the audit of communication resources
5. Help in coming up with their local community communication plan that help support their internal
and external need.

Objectives of the Project:

1. Revival of traditional media such as religious activities (witness of life, catechetic, personal contact,
popular piety, liturgy) and similar celebration (Lenten, drama, Santacruzan), quasi-religious
expressions (ati-atihan, sinulog) and secular forms (drama, songs, proverbs and riddles).
 2

Why?

Basis: Church documents

Aetatis Novae affirms that mass media “by no means” detract from the importance of alternative
media, which are open to people’s involvement and allow them to be active in production and even
in designing the process of communication itself. The Church rather “must take steps” to preserve
and promote folk media and other traditional forms of expression, recognizing that in particular
societies, there can be more effective than newer media in spreading the Gospel because they
make possible greater personal participation and reach deeper levels of human feeling and
motivation. (No. 16, 1-2 paragraph, On Pastoral Priorities and Challenges)

Purpose:

To provide teaching and initiation

Imparting traditional aesthetic, historical, technical, social, ethical, religious values.

To provide a legal code which rests in stories and proverbs

Mobilizing peoples awareness on their own history

To unite people and give them cohesion of ideas and emotions.

Other advantages:

Grassroots and traditional media not only provide an important forum for local cultural expression
but develop competence for active participation in shaping and using mass media.

Theatre, song and dance, puppets and marionettes and popular art are traditional forms of popular
expression that have enabled people to transmit wisdom and values from one generation to the
next.

From the Lima Declaration: pledged to promote by the most imaginative and practical means the
indigenous production of news, messages and programs as well as their use, exhibition and
distribution to struggle for the just and self-evident goal of establishing real public services and to
stimulate broader and better communication services, promoting in particular participation by
women and ensuring, as well, the presence of every sector of society, including religious political,
ethnic and other minorities.

The revival of traditional media is necessary because:

Communication creates community: communication including the use of alternative media can
revitalize communities and rekindle community spirit;

Communication is participatory: the more widespread and powerful the media has become, the
greater the need for people to engage in their own local or inter-group communication activities. In
this way, they will also rediscover and develop traditional forms of communication;

Communication supports and develops cultures: communicators have the responsibility to use and
develop indigenous forms of communication;

There has been reluctance to focus on...meetings, dances, songs and drama, storytelling and other
interpersonal means of communication. These will need to be rehabilitated.

Affirms people’s identity, names their values and is a tool for finding, maintaining and reclaiming
social meaning.
 3

Therefore,

Recreate and revive alternative forms of media to facilitate the creation of community,
strengthening of national sovereignty, stimulation of participation among the community level
and the growth of critical thinking abilities of people through folk literature criticism.

2. Strengthening the organization and integration of development workers and media practitioners for
the protection and promotion of family values and community welfare.

Promote a working together atmosphere among those people who have the capacity to protect and
promote family values and community welfare. Community and the media must realize that each
has a power to bring change all the more if they work hand in hand.

Secondly, as a ministry, the Titus Brandsma Media can now go back to its original plan to give
pastoral care to media practitioners starting from the community media, grassroot and parish
communicators.

Remember:

The most important thrust in the Third World countries may not be a heavy instrument in the media
production, although, this should not be neglected entirely. Perhaps of even greater moment is our
presence among professionals. They have their own apostolate, but we can be of service. We can
advise them in their difficulties, try to understand their problems, give them our support and
encouragement. (From the Ecumenical Document, The Church in Broadcasting)

Therefore,

Unify efforts of community leaders, media practitioners, NGO workers and civil society for the
promotion of family values, advancing community issues and concerns for its eventual resolutions
by the community and for the community.

3. Sharpening and heightening the utilization of social communication means for intellectual
development, social responsiveness and cultural enrichment of Christian communities especially
the youth sector.

Therefore,

Use of group media ways and practices for the promotion of social communication, which develops
critical consciousness, awareness, social responsiveness and cultural enrichment of the
community and youth

4. Tightening the internal structure of local media programs in schools and parishes for effective and
efficient implementation and management of projects and activities and for skills training of project
implementers.
 4

Regular Programs of TBC-MP

Research

Time Frame: December 2003-March 2004 completed the final analysis

of findings & recommendations

Publication (a short modular type)

with the 1st and 2nd Research to be
released internally (first). Later, to be made
available for schools, research institutions and media
practitioners

Titus Brandsma Awards

Time Frame: November-December 2003 Establish contact with Foundation Board

Sent out Letter of Invitation for initial meeting
Present recommendations given by Jury last Award
Season for immediate implementation if approved

Decide on the Mood (setting) for next year’s

Award Season
Contact CMMA

January-March 2004 Set of Foundation Board and Members of Jury

Launch by February with parallel activities
Setting of Promotional Strategies

May-June 2004 Deadline for the Submission of Entries

July-August 2004 Processing of Entries

September-October 2004 Declaration of Winner and Presentation at CMMA

Suggestions from the Jury to re-presented to the Board:

Inclusion of integrity and professionalism as a part of the criteria for judging. This means that the
life of the nominee as journalist must also be a consideration in the judging. The nominee should
clearly resemble the principle that Titus Brandsma stood for during his time as a journalist. Thus,
making him a living spirit of Titus Brandsma.

Allocation of percentage will be 40% for the life of the journalist and the 60% will be divided to the
criteria used for judging his works—articles/AV productions (relevance, consistency,
presentation/style and substance).
 5

The works must be categorized (e.g. columns, opinion, straight news and feature articles). Works
shall be judged according to its category.

Should establish a field-based checking mechanism for support. This process would enable to
background check the nominees—their working ethics and professionalism—through interviewing
their colleagues in the field and academicians whom they have worked with.

II. Promotions

Work on the Award’s legitimacy as an award-giving body. Distinguished it apart from those fly-by-
night award-giving.

Don’t settle for the inside pages of newspapers for its promotion but rather establish contacts from
various places, provinces/cities where the nominees are based for easy promotion and background
checking.

Implementation of these suggestions as approved by the Board will be on the 2004 Award Season

pelikula@titusbrandsma

Plans for 2004

January-December 2004

1. Monthly Film Dialogue – held every second Saturday of every month with three films per schedule
according to monthly themes.

Dialogue – reformat; every film showing, there will be points for discussion to engage the audience
and make them participate. There will be guide questions to lead the discussion.

Informal Viewing is a pre-requisite. The pelikula committee decided to schedule viewing sessions
for the group to check the technical aspect of the film and for the preparation of the points for
discussion.

Planning for the film line-up will be two months ahead.

Initial monthly themes for the first half are as follows: January – coming-of-age, February – a
different kind of love, March – Woman, April – Politics and May – Musicals

2. Special Quarterly Film Dialogue – held during the last month of every quarter. It also carries a
theme but this year it will be in collaboration with different schools. For the first quarter, PLM or
PUP is into consideration. This will be done through a letter to the film group of the school or
College of Mass Communication / Humanities / Liberal Arts. In the planning, the school
representative will be asked to participate. Pelikula will take responsibility of the films and dialogue
session, the school to provide venue and equipment. We considered schools/universities to
broader our network and widen our reach in order for us to share the gift of media education. Other
 6

colleges/academic institutions and universities considered are: Adamson, UST, CEU, FEU, PWU,
MLQU, etc.

3. Special Projects – these are special film dialogue sessions in cooperation with embassies,
distributors/film outfits and other film-related or NGO institutions.

pelikula@titusbrandsma had written a letter to the UP Film Institute for a collaboration/tie-up. If

approved, there will be a monthly film dialogue at UP on weekdays. Films viewed would be the
films from the regular monthly sessions.

The first endeavor will be this coming December 2-6, 2003. Pelikula@titusbrandsma goes to UP
will feature sneak peeks on the history of pelikula’s controversial films.

4. Outreach Program – Film Festivals organized by MCC Escalante and Agusan with the help of
pelikula@titusbrandsma.

Media Library and office operations

Acquisition of New books and films in DVD format.

Arranging of books and other acquisitions systematically – have started to number/catalogue the
books and films but still pending (not yet finish)

Updating of computer and repair scanner, printer and CD from the CPU.

A. Orientation Program

Target Groups:

1. Friars, associates, TOCs and formands

2. Students and staff
3. Parish coregroups
4. Carmelite formands and seminarians

Time Frame:

January-March 2004 Preparation for the Orientation

End of March-April second week Orientation
Manila
March 23-24, 27 (tentative) Escalante
April 6-8 (tentative) Cebu
April 19-20, 24 (tentative) Agusan

Objectives per group:

 7

1. Unite the local community on their understanding of the local media, the Carmelite basis of our
work then to help in sheding light regarding their doubts, questions, confusions regarding the
ministry. In other words, to introduce, know and deepen their understanding of what this Carmelite
Media Ministry or even the Media Program is all about and that they have unified understanding.

To add, that they can somehow feel that they own the ministry as Carmelites so they can propose
programs, which would give them enough leeway to participate and be involved.

2. Re-orientation in the light of understanding media and communication not so much as technique
but more so as a language and culture.

3. Realize their part, talent, passion for this as I may call misunderstood ministry. (A proposed
partnership with Fr. Rey would be on its way hopefully this year, “A Competency-Based
Communication Program” for Carmelite Formands.

Aside from these objectives:

1. Needs assessment of community in terms of parish, school and ministry. Be aware and familiar
with the mood and situation of the community at this point in time.
2. Test waters for the programs/activities of TBC-MP through its presentation to the community. At
least have some idea if they will accept the program as it is or if they have some questions,
clarifications and proposals or recommendations on how to go with the TBC-MP.

Process:

Preparations:

1. Orientation papers for our Carmelite friars, associates, TOCs and formands.

BASIS SITUATIONER
Constitution Statistics of media ownership in
Formation manual terms of radio, TV, new
Carmelite Media Policy technology
other Related Literature Indigenous forms
(project proposal 2004-2006)

2. Request for a two-page insight of how they see the Media Program, its role and purpose which
they think have not been realized. The paper should also include the usual communication
systems being used in their area.

3. Arrange schedules of Orientation

During the Orientation:

1. A two-day session with the first day as a general overview of the Carmelite Media Ministry and
Media situation within the area and the second day would be the recommendations and
proposals after presentation of proposed programs:
 8

PANITIKAN@TITUSBRANDSMA
LIKHA’T SINING@TITUSBRANDSMA
KAPIHA’T TALAKAYAN@TITUSBRANDSMA
PELIKULA SA KANAYUNAN (probably there is a suitable Visayan title)

Three groups: first – 2 days (Carmelites)

second – 1 day (students)
third – 1 day (parish coregroup)

Proposed Parallel Activities:

Purpose:

Introduce and gauge the response of the community to the programs/activities of TBC-MP and
review possibilities for improvements, consultation with the community before implementation.

Promotion of Titus Brandsma Award – Philippines

Description: One whole week activity

Orientation – a week before the activity

THEME: ANG MGA MAKABAGONG MAMAMAHAYAG NG MILENYO

Sino si TITUS BRANDSMA sa Bagong Milenyo?

TENTATIVE DATES: Escalante March 28-April 3

Cebu April 11-14
Agusan April 25-May 1

a. Art Exhibit

March 28, April 11 and 25 (8 AM)

SUNDAY LAUNCHING – CEREMONIAL

Holy Eucharist (homily on media)
Presentation/Rationale/Blessing
Cutting of Ribbon

MONDAY-SATURDAY ON EXHIBIT
CLOSING
Holy Eucharist

ARTS ON EXHIBIT Painting using different Mediums

Photos
 9

Carvings/Sculpture
Dioramas
ETC.

VENUE PHOTOS/PICTURE OF TITUS

TBA OBJECTIVES, MISSIONS
PROCEDURES OF NOMINATIONS
APPLICATION FORMS
SUPPORT GROUP STUDENTS (Student Council)
School Coordinators (Academic Affairs, Dean)
Parish Leaders, Priest, Prior of Community

b. Film Festival

March 28, April 11 and 25 (2 PM)

SUNDAY OPENING
Rationale
Presentation of Feature Films (Factoids/Synopsis)
Film Dialogue (3 Films)

MONDAY-SATURDAY SHOWING
CLOSING
Guest Director to give mini symposium
Interact with Audience
Film Dialogue

FEATURE FILMS Full-length feature

(FILMS ON Journalists, Documentaries
Media, directors, activists) Short Film

SUPPORT GROUP STUDENTS (Student Council)

School Coordinators (Academic Affairs, Dean)
Parish Leaders, Priest, Prior of Community

c. Public Forum

March 29, April 12 and 26 (8 AM, 2 PM)

March 30, April 13 and 27 (8 AM, 2 PM)

Morning Session

MONDAY TBC-MP with Community Media Practitioners (Reps.)

Present the concept of collaboration
Public journalism project
TBA Philippines
 10

Afternoon Session

MONDAY TBC-MP with Students

Re-orientation on the understanding of media

Morning Session

TUESDAY Forum
PAANO BANG MAGING
MAKABAGONG MAMAHAYAG?
(Visayan Title much appropriate)
Students and Community Media interactive

Afternoon Session

TUESDAY Forum
PUBLIC JOURNALISM:
BAGONG DAAN TUNGO KAUNLARAN
(Visayan Title much appropriate)
Community Leaders, Development Workers and
Community Media interactive

SUPPORT GROUP STUDENTS (Student Council)

School Coordinators (Academic Affairs, Dean)
Parish Leaders, Priest, Prior of Community
Initial contacts to Community Media Reps.

d. Cultural Presentation

March 31, April 14 and 28 (9 AM, 2PM)

Morning Session

WEDNESDAY Mini presentations of local folk media group (students)

Afternoon Session

WEDNESDAY Rationale
Presentation of Proposed Program
Open discussion with local folk media group, student
theatre groups and community folk group (PETA)
Commitment/Linkage/Network with PETA or other group
for guidance of community folk media/theatre groups
 11

SUPPORT GROUP STUDENTS (Student Council)

School Coordinators (Academic Affairs, Dean)
Parish Leaders, Priest, Prior of Community

THURSDAY AND FRIDAY Continuous exhibit and film fest

Teatro’t panitikan

titusbrandsma
Description

Organized by the Group and Study Program of Titus Brandsma Media.

Community and school-based activity

A weekly session of dialogue, sharing and critical analysis of oral media content such as
folklores, legends, epics, myths, short stories, poetry and proverbs. Discussion will include
sharing of experience, relevance and application in present day situations (family,
community and society)

All forms of ORAMEDIA

Literary criticism.

Theatre: play/drama, dance, use of musical instruments, singing/ballads

Socio-cultural activity rather than play-acting for entertainment.

Appropriate method for studying and analyzing their problems.

Theatre is a live experience.

Folk media (theatre included) are comparatively cheap. They do not have to be imported
and therefore involve no foreign exchange, a scarce commodity except for oil kingdoms,.
They belong to the community and not to individuals, state or private/public industry. There
is no threat of cultural colonialism and foreign ideological domination.

As an indigenous form, theatre helps further cultural explorations into the psyche and
value systems of a people.

Folk Media are not quaint relics of the past but vigorously active and highly functional
cultural institutions performing functions vital to the well being of society: they provide
entertainment, disseminate information, inculcate socially accepted norms and values and
perform a general socializing function.
 12

Target Groups

Small community theatres within BCCs and barrios

Theatre groups in schools

Local theatre group within area (PETA)

Rationale

Need for critical analysis of all media content, not only electronic media such as radio, film
and television

Appropriate time for appreciation and literary criticism

How to use this indigenous literary culture into something useful which help people
manage their life and develop their principles and attitudes in life.

Enable people to appreciate indigenous culture.

Form of media education which develops critical stances through analyzing, interpreting
these literary pieces.

In theatre: it is another way of affirming life’s lessons and convictions

It appeals to the senses of the audience, touch their emotions which enables them to
reflects on life and enjoy its simplest pleasures. It gives them an immediate capture of into
life’s social, economic, spiritual and moral underpinnings through realizations depicted in
the drama/play.

Develop new ideals and positive worldviews.

How to best employ folk media in community development?

Recognizable vehicle for social education and consciousness raising.

As an educational tool, theatre can help deepen the powers of comprehension and
memory. If the people are involved in creating plays their understanding of the issues can
be deepened.

Theatre:

It can help initiate an action-reflection-action process, which can lead to change.

It can illuminate issues in simple, direct and challenging way.

If it grows out of the community it can reflect the community with a high degree of
accuracy. This helps the people to identify instantly with the issues presented.

Indigenous facilities are to be used; thus technical facilities and costumes are not
necessary.

Since its structure is simple it can be managed by one and all. Literacy and high technical
skills are not necessary for this form of theatre.

A presentation that talks to a community of people and expresses

what they as community all know, but no one is saying: thoughts,
images, observations and discoveries that are not printed in newspapers
or made into movies; truth that maybe shocking and honesty that is
vulgar to the aesthete.
 13

Procedure

Prepare: Materials to be used for the month (legend, fable, short story, “kwentong bayan”, poetry
and folk literature)

Mini play or drama of the chosen literature for the week.

Processing: Post-performance discussion (PPD). This would include sharing of experiences based on
the values of experiences presented in the play. Identify community problems that can best
relate to the play.

Included also in the processing is to prepare alternative story endings that would possibly
respond to the problems of the community. This will be in the form of again a mini play to
presented on the second week session then to process it again.

This would serve as a problem solving exercise for the community wherein all are given a
chance to participate.

Sample Routine:

Two Literatures in a Month

e.g.
February: The Legend of Mount Apo
A famous short story of the province

1st week: Presentation of mini-play of the The Legend of Mt. Apo

Processing or PPD
2nd week: Presentation of min-play with alternative story endings
Processing and must come up with a strong conviction/affirmation about
life or a certain community problem.
3rd week: Presentation of mini-play for the second literature for the month
PPD
4th week: same routine

Second Year

Continuation of the Program

Suggested additional activities:

a. Twice-a-year public discussion on the lessons, affirmations and convictions gained

from the weekly sessions of the folk media groups within the community. This is like a
sharing to the community of the gains of these groups.
 14

b. Contest for the best mini-plays/dramas conducted under the program, two groups will
be winning said competition (community-based and school-based groups). This can be
a possible strategy for the sustainability of program through organized tours for these
mini plays.

c. At the end of the year, a concert of mini plays/dramas conducted under the program.

Third Year

Continuation of the programs and the activities approved for the second year with another
additional activity:

a. After the awarding of the two best mini plays and a possible tour, a major theatre
production can be prepared fusing the community and school-based theatre groups to
be a part of this major theatre production.

Evaluation and Measure

Monthly report for the weekly session

Annual report of the summary of findings during the weekly sessions

Documentation (written, photos, video-optional)

Support Groups

TBC-MP

Community

Local folk media groups (PETA)

Parallel Activities
(Folk Media Groups)

1. Series of Workshops and Trainings for folk media groups - quarterly/twice-a-year/annual

workshop of three days on skill-building, enhancement and team building.

First Year: basic skills on acting, cultural presentation (dance, monologue, chorus,
mime), stage management and directorial

Second Year: advanced skills on acting, cultural presentations, stage management and
directorial

Third Year: updating of skills and specialized trainings on technical aspect (set design,
light and sounds, costumes)
 15

2. Inventory of existing communication systems, indigenous, group or mass and their uses and
effects in the community.

Likha’t Sining

titusbrandsma
Suggested Titles:

PINTURA@TITUSBRANDSMA / SINING BISUAL @TITUSBRANDSMA

Description

A gathering of Carmelite artists and exhibit of their works

paintings carvings wall paintings/murals

sculptures symbols posters
photographs drawings/sketches dioramas
silk screen art works masks computer graphics/designs

Theme: Who are the contemporary Titus Brandsma?

Journalists of the 21st Century

Directed to groups which each member can participate.

They use means that are technically and financially within the reach of the group.

They are usually brief.

Rationale

Implementation of communication systems - indigenous / group media forms – in response to

community issues
 16

Group Media – are modern means suitable for promoting interaction

within communities and smaller groups, stimulating audience to active
reflection and participation

Samples are:

Public debate
Photos
Posters Visual/Group Media
Slides (for few people)
Computer presentations

Encourage the exchange of ideas and experiences

They treat relevant, interesting themes related to life

They are often accompanied by a guide/point for discussion.

Stimulate critical thinking thru visual works of art

Encourage participation

Promotion of TBA-Phil for next year’s award season

Recreate the peoples’ own communication systems

Group and community media are important in education and communication for dialogue and
democracy

Sense of camaraderie of Carmelites

Give them a sense of owning the program

Visualize, reflect on issues through art

Mind at work by looking deeply at the work of art

Introductory activity to schools (students)

Target Groups

Carmelite artists

Attendees: Community media, community members/BCC and leaders and students

Procedures

Call for entries two months in advance (January 2004)

Entries are not limited to paintings or drawings but even to sculptures, carvings, murals, silk
screens and dioramas (see above kinds of visual/group media)

For a start, Carmelite artists are given the chance to participate

Mobile exhibit: Manila, Escalante to Agusan

TBA-Phil

Partly a promotional activity for TBA-Phil next year

Included in the exhibit will be the 60-seconder presentation of Titus Brandsma
 17

Distribution of entry forms to those community media who would attend the exhibit

Promotion: press releases and articles/features
(see details above under orientation program)

Evaluation and Measure

Documentation – written and photos

Evaluation reports – impact and reactions of attendees

Support Groups

Community members, community members

TBC-MP

Kapiha’t talakayan

titusbrandsma
Suggested Titles FOR THE PROGRAM:

TALAKAYAN@TITUSBRANDSMA

USAPANG MIDYA@TITUSBRANDSMA

Description and Rationale

KAPIHA’T TALAKAYAN@TITUSBRANDSMA is a program which organizes and handles

KOMIDYA@TITUSBRANDSMA and KOMUNLAD@TITUSBRANDSMA.

Two Factions:

1. MIDYA SA KANAYUNAN

“KOMIDYA” – Kommunidad at Midya (Community Media)

Composed of Carmel and campus journalists, Church and grassroot communicators and
community media
 18

An alliance of journalists and media practitioners who wants to be involved, to participate and
advocate community issues and help in solving it through the power of communication and media

Proposal: research on public journalism projects

workshop with an NGO to encourage journalists to really sit down and talk about
community issues (reference: Connecting with Communities by Alecks Pabico)

Rationale:

How media can be a catalyst for change?

Awareness and consciousness that media can do something and that there’s market for public
journalism which can be a channel for community and media to connect.

Activities:

a. Forums with the following themes: upcoming election, relationship of the community and
media, relationship of the Church and how it can help the community.
b. Dialogue between community and media practitioners.
c. Program that would connect communities to media and how to own them by the
community.

KOMIDYA@TITUSBRANDSMA , a focus group discussion

A twice a month session, which discusses issues confronting communicators/media people in their
every day routine; also to analyze content of news/feature reports, documentaries and other media
artifact on issues (more or less monitoring each others’ works, thus, to achieve balance reporting
and added consciousness to what they are doing as journalists.

Prepare: Materials such as a recent coverage of a certain event/issue in the format of print,
video and audio.

Routine:

1st week: presentation of materials and analyze or sharing of work issues that
communicators are experiencing

Come-up with measures and write about it.

3rd week: same as above routine

First Year: implementation of KOMIDYA@TITUSBRANDSMA

Second Year: continue and develop more the process of the focus group
discussion
Third Year: Additional activity would be an evaluative research on the issues
discussed during the sessions and the possible solutions and on
effectivity of the focus group discussion in helping the
 19

communicators

Measure: monthly report of the discussions; annual report for the summary
these discussions and the evaluation

Other parallel activities:

Media Literacy Education – between communicators’ group and community members. It

can also be collaboration with the KOMUNLAD group.

First Year: a twice a year public discussion on issues

Focus will be to arrive at a new understanding of how media can
contribute to social development and how the members of the community
and media people can help each other

Second Year: series of workshops and trainings (quarterly, three days each) which will
focus on analyzing media content of various media artifact in print,
broadcast, internet and other audio/visual medium

Third Year: continuing media education series with additional suggested activities.

Evaluative research on the impact of media education to recipients. This

would be included in the two-part module. First part would be focused on
the discussions made during the FGD sessions. Second part, the
evaluative research.

Development of courses to be integrated in the school curriculum and

production of module as aid for instruction.

Measures: documentation of each event; monthly progress report on the

development of courses and copies of modules

Annual Retreat and Mission Conference – communicators’ group (KOMIDYA) and other
invited media people.

A three-day yearly retreat and mission conference to conclude the event.

First Year: focus on Church and Media; how media is being viewed by the people?

Second Year: focus on “Media at the Service of Social Development”; where is media in
society?

Third Year: focus will be on “renewing the mission”; how am I as a

media/communicator contributed in so far as development and education
of people is concern?

Measure: documentation of each retreat/mission conference

 20

2. KOMMUNIDAD AT PAG-UNLAD (KAUNLARAN)

“KOMUNLAD”

Composed of community leaders, development and NGO workers, representatives from the school

An alliance of community members, leaders and development/NGO workers and school

representative that seeks solutions to community problems with the aid of active participation.

Proposal: Forums
Commission them especially KOMIDYA in writing and preparing modules
Enrich curriculum of the school based from experiences, needs and community
Issues
Publication
Community issues – present facts, its cause and effect
Updates – community media, what’s happening (workshops)
“Media Corner” - analysis of how media can help

Establish barangay information centers to discuss community issues