WORLD FAIR TRADE DAY - Philippines

Project Ilolder : PhilippineFair TradeForum (PFTF)

47-ARoad2, Project6
1100QuezonCity
TeL (632) 454-4744t425-1230
rax: (632)454-1567

I. BACKGROUND/RATIONALE
Th6 provisionof bettertradingconditionsandpromotionof a sustainable relationship
between
producersandconsumerc makeFair Tradea viablealtemativefor the sustainability of small-
scaleproducersin developing countries.
With the supportof AltemativeTradingOrganizations
(ATOS)andotherFairTrademarketingintermediaries in facilitatingbettermarketopportunities,
thesesmall-scaleproducers,oftencharacterizedasmarginalized andexcludedwithinthe sphere
ofconventionaltrading,areableaccessmarkets. But achieving thenecessary conditions
for their
groMhandsustainability morethanthesupportprovidedby ATOS;consumer
requires supponis
alsoimperative.

CroMh in fair traden€cessitates consumerdemandfor fair tradeproducts.For a

increased
sustainedsocio-economic development amongsmall-scaleproducers to take place,the public
must participate.
By exercising
their purchasing
power positively
suchasdemanding oneproduct
over another,consumers can help ensurethe sustenance of marginalized and disadvantaged
prcducers.Doneon a dailybasis,it canbea powerfulcontribution poverty
in thefight against

Theexperience in EuropeandotherNorthemcountries hasshownthatconsumer demandfor fair

tradeprcductsis greatlyinfluencedby the levelofconsumerawarenesson traderelatedissues.
When consumersin thgse countriesbegan embracingfair trade and the various issues
surroundingthis cause,salesof fair tradeproductsalso gaineda steadyrise. This is the
experience
that the PhilippineFair TradeForum,in partnershipwith wantsto replicatein the
longtermasit partners
with theFoundation for a Sustainable
Society.

The PhilippineFair TradeForum

ThePhilippineFairTradeForum(PFTF)is a coalitionofPhilippineproducergroups,marketing
organizations
andsupportorganizations,
aswell as individualadvocates
commonlyadheringto
theprinciples
andgoalsof fair trade.

Envisionedas the commonvoicerepresenting issuesand concemsof Philippingfair traders,

PFTF thrustsitself to work for the development of progressive
and responsiblefair trade
stakeholders
in the Philippines;sustainablesocialenterprises
that ensureincomeand food
 quality
c{mmunities;empowercdcommu ty-bas€dproducars;and a
securityin disadvantaged
andmarketdrivenimageof fair tradegoducts.
for
As an advocacygroupit seeksto serveasa commonvehicleofthe memberorganizitions {l)
both domesticandexport(A raising.consumer awareness on fair mde
i;;;r;;;;t'G
ill shurin'g "";ess,and taking commonu"tion (l) establishinga centerof informalion for
"xp".iences
lui.;;;"1'"il;;;;;pilo"t" -it.."i"o (5) tobbvins and campaigningfor chansesin ftade
policieswhich will redoundto th€ benefitofdisadvantag€dFoducers'

World Falr Trade DaY2009

Pursusntto irs mandateand to sustainis plans of engagingconsume$in a morc active role

of eventsthat
io*ari tft" developmentof a local fair trade market' PFTF will held a series
ooiooio"at"ltrt o" zo09 celebrationof the world Fair TradeDay, an event thal is c€lebrated
worldwideeverys€condsaturdayof May.

Eachyearth€ themeof the celebrationvariee,&ndfor 2009,PFTF adolted the global th€meof

tt'" BIG BAIIGII: BEAT POVERTY' BEAT CLIMATE CIIANGE. BEAT
"il"U'*ion CRISIS. This themewasembncedfor the following reasons:
FINANCIAL

. BIG BANGII is a new beginning.A powerful themedesignedto inspire global events

andor€atea festivalof change.
o BIG BANGII is a universalexplosionof r€spectfor the planetandthe FairTrading
farmers,producers,
&rtisans, on it.
brandsandbusilesses
r BIG BANG!! is the momentthe sustainable economyburstsinto life and cr€atesa
universeofmarketsfit for the lUture.
. BIG BANGII is a cultural,economicandpolitical new beginningfirelledby the energyof
I l0 million farmers,artisans8nd supporte$to acceleratethe changel^'e all ne€dto live
andbreathe.
o BIG BANG!! is the vision of the World Fair TradeOrganization,but is opento every
individual,n€tworkandorganization\"ith a commitmentto Fair Trade'
. BIG BANG!! is alsothe antidoteto the World TradeOrganizatiotr'sfailure to beattrade
injustice and social and environmentaldegradation;the G8's failule to beat climate
changeor the globalizedbusinessissuesthat ravagethe planet; and the failure of the
financial syslemto provide a sustainableeconomy- leavingrnillions of peopl€without
the m€ansto buy food, homes,heslthcar€or education.

II. GOALS
1. Build a strongconsumerbasethrough increasedconsumerunderstanding of fair
trade
2. Createan enabling environm€ntthat Fovides greater domesticmarket accessto
smallproducersandinorcasevisibility offair tradeproducts
III. SIJMMARY/EIGM,IGHTS OF ACTIVTTIES

1. FAIRTRADE FAIR

The main event of the Philippine celebration]vasthe Fair TradeFair organizedby the
-Tlade,
Advocateof Philippine Fai; Inc. (APFTD in cooperationwilh the PFTF' The
activity wastwo pronge4 orle was to provide s venuefor smalll)rcdxcersto showcase
and sell tlreir producrsand the olher was to inform the public that fair trade can be a
meansto addrcsscommonissuesfaced by small producerssuchas the Paymed of fair
wages, good wo*ing conditions, safeguarding of childre-n's righs, use of
n--tully t practicesandtechnologl, capacitybuilding andlhe like and
"n"iron
that throughtheir "pon;ible
purchasing power they can help make a diference in the plight of
small,disadvantaged producersandtheir communities'

The EastwoodMall becamethe vsnue for th€ Fair TradeFair which lastedfor 3 days'
Therewere a total of 14 producerswho partioipatedin the Fair. A total of7 boothswere
providedand the orhibitors were groupedaccordingto area/regionexceptfor the PFTF
group which was provided its own booth. For the threeiay fair, cash sales output
amounted to P201,104.00.

The range of productsdisplayed included, handicrafts,gift items, handmadepapers,

muscovadosugar,jams, jellies, pastries,decorativeitpms and fiber-basedproducts A
specialsettingwasput togetho, hiShlightingthe themeofthe Fair: Four Inspirations.

The Fair openedwith a simpleForumwherethe vice Presidentofthe IntemationalFair

TradeAssooiation(now World Fair TradeOrganization),Ms' Claribel David, delivered
the Fair Trade Message,highlighting the significanceof the celebration. Two PFTF
memb€rsjoin€d Ms. David as speakers,sharingtheir bestpracticesand how Fair Trade
works for their organizatiors, These arc Grace Tacuyog of Upland Marketing
Fouldation, Inc. and Crissy Guerero of Non-TimberForestPrcducts(NTFP). Buyers,
Ollicers and representativesfiom other NGOS,Ownersof Enterpriseswere amongthe
guestsin the opening Forum, including ordinary mall goers who took interest in the
event,

A Celebrationthmugha Fair TradeBig BangConce.twasheld on the secondday ofthe

Fair, May 9, which is alsothe globally aclnowledgedWorld Fair TradeDay. The concefi
featur€d4 Bards andgenerated the intereslof mall goen. A specialdrumperformanceby
Krakatoomhighlightedthe concertin unisonwith the rest ofthe world wh€redrumming
is the agreedsymbol of the celebntion. An audio-visualpresentationhighlighting the
principlesof fair tradeandits guarant€e of a fail retum to producersandthe environment
wasalsointerspersed with the performances .

Simultsneosto the conduct of the Fair were sub-activitiesthat included a cooking

d€monstrationusing Fair T|ade products, a craftsmakingactivity using irdigenous
materialsandhandmade papersanda specialcoloiing in art competitionfor kids,
 in the
2. REGIONAL CELEBRATIONS - Regional celebrations were also staged
cities ofCagayan De Oro, Davao and Cebu. Each ofthe areashad some form a forum
and an exi'ibit aim€d at building greater public awareness of Fair Trade The
drummingandthe FSSvideo were staplecomponentsof eachofthis celebrations'

Hlghllghti ot lhe cagqyqn De Oro celeblqllon

" Mediq Advococy

. conducled Mediq lounch with 66 poriiciponls,26 of which ore from locol
lroditionol& non-trodiiionolmedio

. 9 write ups/mentionsin 3 locol pqpersin the period, 12newsspols/menfions ln

locolrodio progroms,4inleNiewsond 6 oppeoroncesin news/locolprogroms
on w one of fhem o full 3Gminute inlerview ol coc w 39 All these os o result
of lhe WFTDlocolevenit ond medio lounch

. Prepored mediq kit for lhe locol medio lqunch, lolked lo potentiol medio
portners for long lelm colloborclion ond coveroge of FI

1Ff Forum

. Conducled 3 FqirTrodeForumon Moy I ol SM,in two venueson Moy 4: one

ot the Provinciolcooitol ond one duing tho Medio Lounch ol sundvq
Restouroni.

. FoirTrodeForumot SMisfor 60 teochers,porenls,coochss.conleslontsqnd

ldends tor Moy I on-thespol poslermokingcontest.Ihisnumberisforseoiing
copocilywhich does nol includethosestqndingin the c{owd

. Theone ot lhe Provinciolcopitol (dudngflog c€remony)hoso coplured

oudience of olmosi 3OOfrom the ditferenllocol ogenciesond municipoliies
of MisomisOdentql.

. TheFoirTrodeForumdodngthe Medio Lounchof WFTDol Sunivo restouronl

05 moin
hod olmost70 porliciponls.we hod Mrs.LoreloRofisuroof SHAPPI
sDeoker,RovDotu Lomordoof GreenmindsrepresenlingFSSIoswelloskter
Gomboo ond the undersignedos suppof speokers.

; Locol WFTDevenls done : o lolol of 682 new conlocls were documenled with buy-in
lormsond porlicipolionsheelsin the 6 venuesfor I evenlsusedin the monfh-
long WFI Doy Locol Celebrolions.This number does not include big
orgonizolionolotlehdees likefhe tull ProvinciolGov''l sloff who ottended the
FI forum oi lhe copitol grounds omong olher group porlicipolion not listed
individuolly. April schedules oi lhe po* were used os build-up evenls for the
bigger oneslostMoy l, 2 & 4.

. The FoirTrode Fridoysof lhe po* which were meonl os build-up ociivilies lo increose
oworenessof FI using WFIDlhemed events thol will culminote in o porode, foir,
forum & concerf/voiely show in Moy olso served os meeling venues for votious
commitfees. Thiswos qlso when t-shirhwere broughl in for free priniing for fhose who
would ioin lhe porode.
 207porlicipoled in the FI delegolionin the Lobordoy porode, ollweqdng the
disiincfive WFTDlogo prinled on while shidsor in lqrge siickersin very colodul bond
uniforms.We hod lhe biggestdelegolion,we were the only oneswith bondsond
mqde lho porode & prog.om ofterwords moro lively (owordwinning ticeo de
Cogoyqn University drum ond bugle corpsdid severolnumbeEos well qs Kuyonop
DBCyouth g.oup drummers).We hod pholo op oulsidetimketkoiofior ihe porode &
progrom for lhe mqjodty ihol remoined.

Conducled on-lhe-spolpostermokingconlestfor I9 porticiponlsqged &21 y6ors

old. Judged by no lessthon €nowned CdO VisuolArlist& CurotorNic Aco qnd orner
locolortistsRhyonCosino,Gene Togopulot& Bnonporejo.WorkCommitteechoired
by ShomoeCosinoof Amihonon& DireHusi,ossistedby BelsyZolsos, votunteer.FI
forumpreceded the conlesl which focusedon FoirTrode& the WFTDlheme. Cosh
Pdzesfrom APFII,lokerls from Viondep. TheSMgitt coriificoles requost fell lhrough but
our SMconlocl soyso corEolidotedproposqlin lhe fulurewill prevenl lhisfrom
noppenrng,

Sixbondsporticipotedin the FqirTrodeConcert,spreodoui3 o dov lo coincide with

lhe onivolof crowdsin the moll,ot l2:3opm,4:OOpm & 6:OOpm,eoch bond giving
theirrepertoireeslimotedol lhe lengthol I sot &tO songseoch. Asidef.or[lhe
bonds,20 doncen from TriuneMovers youlh group gqve o donce numberos well qj 6
membersof lhe Bohondidonce6, lhese on seporoledoys. W6 olso hod on oworo
winningsolohtdo OPMSto lhe detightot the crowd. Thefoltowingbondsond totenis
porticipolod Moy I & 2 ol lhe atfum of SMCily Cogoyon de Oro. In order of
oppeoroncq Homog (Bukidnon), Joonn Nleze-{her.tsongLohi'tettus ieory-oyed_
sucho booutifulvoica),BohondiMusicof Mindonoo,lslqde Mobonlas,DiroHusi.
TriuneMoversdonco group, AlmostSolollile& K9Bond.

8 orgonizolions
submifledlogosond olmoslo hundredindividuolsmode lheir mork
on fhe WFIDstreomersignifyingtheirdesheto be counled in supporlof ihe FokTrqdo
Movement.Thishondmode streomersportingihe APFIIlogo ond web/blog sileswere
proceopromrnen
y of themoli,cordedduringtheporodeonduseddudnglhe
product disployot copitol grounds.

Tobleswere sel -{p lor smollbusiness

loonsinfo courlesyof our new locql finoncing
inslitulionportners;

Aboco brocelel (odvococy brocelet)demo lobteswere qlsosel up. tt feotured

rnrormolronobout ihe oboco plonl, the people lhot get benefdfrom il, the products
lnol con be mode oul of if-

4 Soloy hondmode poper des'tgnerssel up demo on pressedllower cord_mqking; lhis

wos sucho hil wilh lhe crowd.

Setup product disploy ocross medio lounch {Tworented 4 mefer x 6 meter while
tenh) ve.nueon Moy 4. 2 MMKt-perfectty NqturolHerbqlleo stoffdhpensedfree hot
leq. AmihonongMindonooFoirTrodeproducersAssociolionwiih t-oulen,s, SHAppl
NM Food Produclsmonninglhe boolh ond DireHusiprovidinglive musiclhe whole
oflemoon. Porliciponis in ihe medio lounch were oble to tok; footoge of produ;t
disployofter the progrom.
. 375buy-informscollected dudnglhe compoign by oskinginterested
shopp;rs/po.liciponlsto ffllup the formsor submitcollingGordsond get o chonce lo
win rotfledoft porlner-producefsproducts,
. odntedbv DqvidYonez,ourftibolyouthorlisonvolunteerond JohnNedo
t8Olshirfs
Musnisummersludenlvolunleer.
'?.FT
Zonesin TrodeFoir
. Advococy sel up done insidelwo 3x3melerwhite tenls for lhe Solo-Tobofok
on Mqy ll-15. Mo*ers ideniifyingAPFIIportnerpoducersqlso ploced in
indivlduolboolhs

3. MEDIA PUBLICITY - PFTF Joined FSS Kapihan sa Cypressand served as

speakersfor the said Media Forum which focus€don the World Fair Trade Day
Celebntion.

4. PFTFNAIIONAL FORT'M
Priot to the WFTDCel€hation'PFfi conducted a NationalForumthat broughtin
theparticipationof memb€rs from acrossthecountly.Ther€wer€40 participants
in
the said Forumwherediscussions on major planson how to moveforwardas
network build tacticalallisncaswith othergroupsand networksand whatpolicy
agenda will becaniedwerethoroughlydiscussed.

This gatheringwas envisionedas a spacefor sharing leaming,and strategizing

especiallyon bestpracticesandstrategies/know-how from diverseexp€riences and
contexts aroundth€Philippines in terms of advocatingfair rade and bringingit do\ryn
to communitios. PFTF'sadvocacy on FairTrade,ir g€neral,focuses on two shtegic
dir€ctions:otle,in buildingconsumer awar€ness lhat will leadto a stlongdomestic
ma*et for fair tradeproductsandtwq polioy advocacythat will includecreating
tacticalallianc€samongthebrcadersocialmovements workingon globalization and
fteetrade politicsandengagem€nt with decision-maken at thenational,
regional,and
intemational levelson kcypriorityareasofwork,

TheForumwasableto producea clearwaysforwardfor PFTFitl termsof whatit

wantsto do asa networkandhowit canbringaboutgr€nterawar€ness
of FairTrade
in theinterestof smallproduc€rs.
FAIR1RADEFAIRdudngdrGWFID 2009
SalesReDort
May 8-10,2009

UNDER
PARTNER-PRODUCERS CASHSAIES SOOKED
5A1Es
NEGOTIANON
FiberartHandicraft 1'"900.0o 22,500.00
EnterDrlses
CustomMadeCraffsCenter 10,04o.0o

Pwo & Nida'sHandicrafts 7,170-OO

ShapiiSalayHandMadepaper 6,628,0O
Inc.
VjandepBakeshop 4r,425.o0
Marketlng
Upland Foundation
4,460.00
lnc.
N.TraquenaFurnlture& wlth3 buyers
17,010.00
Handlcraft lamount not
caraga
Handicraft
Makers
7,000.00
Assoclatlon
lnc.
Majoh's
shellcraft 5,200.00
Tlagemlng'sPilicandles&
24700SO
Handicraft
Initialne8owlth
KablonFarmFoods
23,675.@ Robinson's
co$oration - Mr.
supermarket
HugodAklanon 34,435.00 240,00.00

Katakus 5,0tD.00
FairTradeVenture
Filipinas 3460.00

TOTAI. 201,l(X.m 22,5@.00 24mO.00