MKT 525 Mon. 7:00 9:45 P.M. UH 203.

Seminar in Marketing Problems e!.7:00 9:45 P.M. UH 202

"all# 2004 Pro$essor Helena %&e'ie(
%)U*S+ ,+S%*-PT-).
Application of marketing theory to contemporary marketing problems. Emphasis on the
techniques of successful marketing decision making. Problems approach utilized to develop
student's ability to integrate all major areas of marketing.
)/0+%T-1+S )" %)U*S+
The purpose of this course is to improve your marketing analysis and decision making skills. t
provides you !ith the concepts" methods" and procedures to develop effective marketing
strategies and the opportunity to implement these strategies in case situations. t enables you to
base your decisions on a thorough analysis of the company and the industry in !hich it e#ists.
*e23ire! %o3rse Materials: Packet of $ases and %anual of E#ercises
%)U*S+ )UT4-.+
53g. 23 ntroduction
53g. 25 *ea! estern Pro!3(ts# -n(.
Assignment & $ase 'olution Evaluation
53g.30 (ead Tender$are $ase
Assignment ) *pportunities + Threats
Assignment , %arket Potential
Se't.6 Tender$are $ase
Assignment - $ompetition" .arriers To Entry
Se't. 7 .) %45SS8 U.-1+*S-T9 %4)S+,
Se't. : Tender$are $ase
Assignment / 'trengths and 0eaknesses
Assignment 1 .$2 %odel
Se't. 63 Tender$are
Assignment 3 2E Analysis
Se't. 65 Tender$are
Assignment 4 %arket Penetration" 5evelopment" Product 5evelopment" 5iversification
Assignment 6 Problem dentification

Se't. 20 +;am 6
Se't. 22 (ead" 78inancial and Economic Analysis in %arketing 9Te#t:
(eread 7Tender$are 5isposable 5iapers7
Assignment &; dentify Alternatives
Assignment && Perform selected 8inancial and Economic E#ercises pp. )3;<3, 9Te#t:
Assignment &) .reakeven Tender$are
Se't. 27 (ead =>o! To Analyze 'immons 5ata? 9n %anual:
Assignment &, Target %arket
Assignment &- 'immons 5ata
Se't. 29 Tender$are < /% Pa(kers
Assignment &/ Positioning %ap
Assignment &1 dentification of %arket Plan 5ecisions
)(t. 4 +;amination 2
.. $. Packers
)(t. 7 /.%. Pa(kers ritten %ase 8 Presentations ,3e=
)(t. 66 $%A $ase
)(t. 63 %-M5 ritten %ase 8 Presentations ,3e=
5SS->.M+.TS
*ea!ings@ Aou !ill be responsible for carefully reading the assigned sections of the te#t and all the cases
specified. Aou !ill be prepared to discuss and react to the cases on the assigned dates.
+;aminations The interim e#ams !ill be based on the readings" in class discussion" and on an in class case
analysis.
ritten %om're?ensi@e %ase
n order to improve your learning and your decision making abilities you !ill be required to analyze in !riting the
cases specified in the syllabus. Aou !ill be provided !ith specific issues to address. Aour responses should be
concise but thorough. 'upport your recommendations !ith a careful analysis !henever possible. Buantify if
possible. The !ritten case9s: isCare due on the dates specified in the course outline. All analyses should be
T9P+,. Deatness counts. Points !ill be deducted for poor spelling and grammar.
>ra!ing
Aour grade !ill be based on the follo!ing components@
E#amination & );E
E#amination ) );
$ase & 9Team: )/
$ase ) 9Team: )/
Participation &;
FPlease note that if a team assignment is given" not everyone on the team !ill necessarily earn the same grade. Aour individual grade !ill be based on
the team's assessment as !ell your individual contribution.
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.G 44< 46
. 4-< 43
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$G 34< 36
$ 3-< 33
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5G 14 < 16
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%onta(t -n$ormation:
Telephone@ 6;6 < 416<-/,)
E<mail@ hczepiecHcsupomona.edu
/iogra'?i(al Sket(?
>elena $zepiec is Professor of %arketing %anagement and $oordinator of the nternational .usiness major at
$alifornia 'tate Polytechnic Iniversity" Pomona. 'he received a .A 9cum laude: from the Iniversity of Toledo
and Ph.5. from *hio 'tate Iniversity. 'he has taught at 5ePaul Iniversity " $alifornia 'tate Iniversity" >ay!ard
" the Jublin .usiness 'chool in Poland and in .eijing. 'he is past President of the 0estern %arketing Educators'
Association and serves on the editorial revie! board of the Kournal of %arketing Education. 'he has published
over seventy papers in a variety of journals and proceedings including the nternational Journal of Advertising and
Journal of Business Ethics on country of origin" international advertising and education.