<IMG src="C:\Users\rpaladin\Desktop\Autoblogger\todotecno\data\tecnologia\tecno

o\flipboard-zite.jpeg"> <P>This just in: Flipboard is buying Zite from CNN, whic
h acquired the service three years ago for around $20 million. As part of the de
al, it will integrate CNN content on to Flipboard, covering over 300 feeds.</P><
P>Terms of the deal were not disclosed on the call but CNN isreportingits value as
$60 million.</P><P>The move is a sign of ongoing consolidation in the space and
comes in the wake of Facebook launching a Flipboard competitor called Paper. Its
also a signal of how CNN has fallen into the same trap as other, older media co
mpanies of being unable to develop new media services effectively.</P><P>CNN wil
l not be adding more development to Zite and will be shutting it down. About 15-
20 people from Zite in San Francisco will be joining Flipboards offices in Palo A
lto.</P><P>But Zite founder Mark Johnson will not be joining.</P><P>Flipboard has
proven to be one of the biggest drivers of traffic so syndicating our content i
nto Flipboard will see us creating custom magazines for our shows and talent, CNNs
head of digital KC Estenson said today.</P><P>The partnership with CNN will inv
olve all the verticals the news organization currently offers, including breakin
g news, tech news, international, and more. CNN will introduce several custom ma
gazines, including those from Fareed Zakaria, Jake Tapper and John King. These w
ill begin to roll out today.</P><P>Flipboard is also inking a new premium advert
ising partnership, the kind of advertising you see in print magazines, Estenson sa
id. CNN and Flipboard will be jointly selling ads for the CNN content. Weve been d
eveloping a healthy relationship.</P><P>CNN, which now has 80 million monthly uni
ques, says its not worried about cannabilizing its audience or losing traffic thr
ough the Flipboard deal. The company was already pushing its feed to its Zite pr
oduct, after all, it just never scaled to the size that Flipboard did. (The comp
anies declined to detail the size of the Zite user base at the time of the acqui
sition, saying only that it was smaller than Flipboard by a decent number.)</P><P>
<IMG class="alignnone size-full wp-image-849600" alt=FlipboardWebMagazines src="
http://tctechcrunch2011.files.wordpress.com/2013/07/flipboardwebmagazines.gif?w=
582&h=413" width=582 height=413></P><P>The news comes at a time when Flipboard h
as been ramping up its effort with publishing partners and advertisers. Last mon
th, the<A> company scored a high-profile deal with Cond Nasts Vogue, for example.
Flipboard already offers other Cond Nast titles, too, including Bon Apptit, Detail
s, Glamour, Golf Digest, Vanity Fair and W. And it partners with a number of oth
er publishers, like The New York Times, The Telegraph, Forbes, Esquire, Fast Com
pany, Oprah, and Lonely Planet.</P><P>Last September, the company confirmed anot
her $50 million raise at an $800 million valuation, led by Suhail Rizvi, with Go
ldman Sachs and other existing investors like Insight Venture Partners, Index Ve
ntures and Kleiner Perkins also participating.</P><P>Flipboard has been working
to add new users to its platform as well, and now has over 100 million users, up
from the 85 million last fall.</P><P>Flipboard has also made efforts to turn it
s digital magazine into something that more closely resembles its offline counte
rpart. With an update in January, for example, it began to add more structure to
its magazine so that it was laid out in a way that would still encourage serend
ipitous discovery of new content, but also in a way that would allow consumers t
o more easily find the parts of their personalized magazine they would want to r
ead. The change could also be helpful in attracting more brand advertisers to it
s platform, where they would be willing to pay higher rates to reach readers.</P
>
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