2014 Enterprise Priorities

Associate Name
Position Title
Managers Name/Title
2014 Enterprise Priorities
Customer
Intimacy
Invest, enhance and expand our innovation capabilities
Implement newly transformed Speed-to-Market process and system
Leverage our new Customer Innovation Center and regional Product Solution Centers
Advance promising new emulsion and bakery technology
Instill new engineering influence in innovation
Drive new platform innovation (NPAT)
Develop best in class new product customization for key customers
Product Leadership
Continue investing in and expanding our global emulsion category
Invest in and expand our pizza and flatbread category
Reshape portfolio H&W, indulgence, portability and convenience
Profitable,
double-digit
growth
Achieve operating income, net sales, gross margin and RONA targets across all regions
Continue our investment and rapid expansion in China
Drive strong organic growth in Asia and Latin America
Expand freal business into international markets
Pursue strategic acquisitions and new capabilities in USC
Protect and expand our base of business with key, larger customers in all markets
Grow our foodservice business across priority markets
Process
Discipline and
Continuous
Improvement
Generate SG&A and ROCS cost savings allowing us to reinvest those savings into strategic business capabilities that support our
long-term growth
Achieve quality, safety and service objectives across the enterprise
Leverage S&OP as our standardized operating system to manage and execute our business
Leverage our IT investments and infrastructure promoting greater knowledge sharing, collaboration and quicker execution
Create a demand driven, fully integrated supply network to deliver the Rich Experience (Customer Driven Demand Fulfillment
CDDF)
Organizational
Excellence
Maintain our commitment to culture and values
Drive our organizational excellence strategy with emphasis on talent management, Great Leader Drivers and associate engagement
Advance our global knowledge management initiatives
Ensure the right organizational capabilities are in place to support our global scale up
Drive further enhancements to our strategic planning process and capabilities
2014 Regional Priorities 2014 Country Priorities
Increase ability to develop, manufacture, market, launch and sell
innovative emulsions
Continue to drive food safety and quality management capabilities
Build government relations capabilities
Implement S&OP/Integrated Business Planning processes in select
countries
Develop business intelligence and stronger analytical capabilities to drive
margin expansion
Improve our new product processes and leverage our IT infrastructure
investment
Accelerate growth through manufacturing expansion; standardization and
development of manufacturing capabilities including best practices
(Richs Manufacturing Systems RMS)
Build new category expertise locally in value-added bakery products,
pizza, flatbreads, beverages and appetizers
Enhance procurement capabilities and customer service and logistics
capabilities to support more complex sourcing and manufacturing
requirements
Continue to advance organizational excellence practices across the
region
Develop Communications strategy and implement priority internal
communication and reputation management projects
Build marketing and culinary capabilities

Focus on home baker/Ingredient shop T&I business
development in Malaysiatargeted approach to help them to
grow Richs topping business
Improve the Malaysia organization marketing, culinary and
food service capabilities- need to have Food service business
strategy to tie in with 2014 business plan
Pizza/Pita/flat bread potential opportunity assessment for
SGN market-Q1
UHT Versatie business penetration in overall Malaysia
Strengthen Food Service capability in SGN
Technical support/plan for Singapore and Malaysia- need to
have full year plan to adapt to overall business plan
Pizza/pita/flat bread opportunity assessment for Malaysia-Q3
Grow and penetrate into industrial bakery manufactures
Understand nation-wide bakery wholesaler distribution net-
work in overall Malaysia market
Enhance sales force to drive customer focus/Richs
experience in specific bakery key accounts






2014 Objective Setting

Objective Setting

Objective setting is an important part of our performance management process. It is an opportunity for managers
and associates to clarify whats expected, what associates are accountable for, and why it matters.

Using the Enterprise, Region and Division/Function Priorities above, a manager can also help associates connect
their work to whats important for Richs and our customers (e.g. Communicate the Big Picture).


Accountabilities/Objective/Priority

Identify your priorities for the upcoming year. These can come
from core job accountabilities and/or specific projects and
objectives.

Expected Deliverable/Outcome

What does success look like at year end?
When should this be complete?
Use specific and individual metrics when appropriate.

Talent Management
Provide training & solutions to technical issues of
making new cakes and use of T&I for TSR
( Follow As Per tech Plan ) before 28 Feb

Yes Accomplished
20-24 Jan
Presented new cakes & desserts series to TSR .
conducted cake recipes training for TSR to enhanced
their knowledge of the new selections.


Drive cakes / desserts consumption around product
applications & recipes (West ,East Msia,& Sg )

First phase of Idea / recipe adjustment and continue
development of new ideas to drive consumption by 30
Jan
Present new application ideas by mid Feb and obtain
local teams feedback for further improvement.

Record and capture detail recipe with costing and
picture insertion for server upload by 28 Feb

To be ready for workshop & seminar on new cakes
,desserts & new techniques related on T&I for KA
customers . ( Follow As Per Tech Plan ) 28 Feb



Yes - Accomplished

New cake recipes were fully tested and developed
between the months of Dec & Jan 2014 .

Adjusted recipes were presented to team with
pictures inserted before 31 Jan


Customers mover program to boost sales growth
( West ,East Msia / Sg )

Develop 2013 technical support activities plan by Mid
Feb




Yes Accomplished

2014 Technical Plan was completed before end
Jan













2014 Objective Setting

New Cake Series Program ( MY )
Drive T&I Consumption - KA (Mothers & Fathers Day)
New ideas cake / dessert presentation to KL s KAs before 28
Feb
-Kings Confectionery.
-Secret Recipe.
-Cake Sense.
-Tong Kee Confectionery.
-RT Pastry House


Yes Completed

New cakes ideas that used Niagara Farm for
presentation was presented to KAs between 17 to
21 Feb .


To work closely with respective Sales Team to identify
customers needs and develop appropriate program for sales
growth.

Conduct work-shops in Kuantans Ingredients Shops
& one to one cake demo to local bakeries before the
end of March

To conduct one to one cake demo for KAs customers
and supports to build a good rapport & business
relation with customers in Johor Baru before mid April

More work-shops will be conducted to cover the whole
north of Kota Baru before the end of April .



Yes Completed

Work-shops & cake demo were conducted in
Kuantan / Johor Baru before 29 March
Many cake demo were conducted that used
Niagara Farm to penetrate into new prospect
customers & manufacturer .



NPDs
Assist Marketing to test product or/and develop product
definition for T&I
Fruit fillings by March



New product samples were tested in different cake
application .


Reinforce Richs as Foremost cake expert

Roll-out Mothers Day seminar in Kuantan & Johor
before the end of March .


Yes Completed

Mothers day seminars were conducted before the end of
March .

Provides technical support / development / implementation /
knowledge impartation programs to TSR & customers for the
purpose of developing a good sense of customers
dependability & royalty

To drive KAS business grow and selected bakeries

New cake recipes to be presented to selected
Customers in East Msia,(Sabah/ Sarawak)
As per discussion with sales manager before 31 May

Conduct workshops on new cake decoration with
technical supports to north region (Penang/SP) Before
30 June




Yes Work-shop will conducted and follow as per technical
plan .



Work-shops & cake demo will be conducted in
East Malaysia before 22 May .

Pre-selected cake recipes will be shown & presented
to KAs in north region (Penang / SP ) before the end
of 27 June .


2014 Objective Setting


New Grow and penetrate into industrial bakery
manufactures (FS,ISB,Caf Coffee Chain) by the end
of June

Penetration into Industry Manufacturing FS
,ISB,Caf Coffee Chain by the end of June.

Demo have conducted that used Niagara Farm to
penetrate into SDS Bakery Manufacturer (largest
Bakery Manufacturer in Johor) at 27 March .

Demo and recipes were presented to
Prospect customers
Huasin Manufacturing
Min Way Manufacturing


New Cake Series Program ( MY )
Drive T&I Consumption - KA ( Festive Cake )
New ideas cake / dessert presentation to KL s KAs before 28
Sep .2014
-Kings Confectionery.
-Secret Recipe.
-Cake Sense.
-Tong Kee Confectionery.
-RT Pastry House






Provides technical support / development / implementation /
knowledge impartation programs to TSR & customers for the
purpose of developing a good sense of customers
dependability & royalty

To drive KAS business grow and selected bakeries

New cake recipes to be presented to selected
Customers in East Msia,(Sabah/ Sarawak)
As per discussion with sales manager before 31 s




To work closely with respective Sales Team to identify
customers needs and develop appropriate program for sales
growth.

Conduct work-shops in Kuantans Ingredients Shops
& one to one cake demo to local bakeries before the
end of

To conduct one to one cake demo for KAs customers
and supports to build a good rapport & business
relation with customers in Johor Baru before


More work-shops will be conducted to cover the whole
north of Kota Baru before the end of





2014 Objective Setting



Customers mover program to boost sales growth
( West ,East Msia / Sg )

Develop 2013 technical support activities plan by