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Preparing a business profle

One of the most important steps in the supply chain is to show your capabilities
efectively and communicate to other companies those that can potentially use
your products and services.
A business or company profle is a marketing document and an excellent way of
presenting business to potential customers.
A business or company profle is an essential document for companies of all
sizes. his document is designed to catch the attention of and inform potential
customers about the products or services. !t represents the picture of your
company more than "ust an advertisement. A well#written business profle makes
it possible to $uickly and easily present key information to the media% potential
customers and investors% and the general public.
he profle should be concise and accurate report of what your company is% what
you provide% the company structure including management procedures% your
policies and principles% your business trading record% and fnancial viability.
he aim of your business profle is to in&uence the customer's decision by
demonstrating your credibility and convincing potential customers by ofering(
)ertainty of supply
*uality
+alue for money
,ead time
-inimal risk
What should be included when writing a company
profle?
-ission statement # .ummarising the company's purpose.
,eader's message a short message about the mission% goals%
achievements and importance of the business.
/eneral overview # what the business does # a brief explanation of the
types of products and0or services ofered.
)ompany history past successes and the challenges they have
overcome. 1ew businesses might be able to highlight the experience of
the founders and what led them to begin the venture.
.uccesses and milestones explain brie&y how your company has helped
its customers and an overview of important accomplishments.
Awards and certifcations include any awards or industry certifcations.
2rofles of key personnel education% skills and experience of the key
stafs of your company helps to increase satisfaction on you company.
)orporate governance your approach to meeting legal re$uirements.
.ocial responsibility how your business aligns its values and behaviour
with the expectations and needs of stakeholders 3 customers% investors%
employees% suppliers% communities% and society as a whole.
)ompany culture this might include your organisation's outlook when it
comes to staf development% occupational health and safety% and the
overall work environment.
4inancial performance if a publicly traded company% include a summary
of the most recent fnancial data.
he key $uestions to ask when writing your company profle is 56hat makes us
stand out from others78 and 56hat makes us memorable78 ry to pin point them
and write in such a way that convey the style and personality of the company.
Skimming other business and make you own
profle:
.tudy some other business profles% specially your competitors and other
companies in the same type of business.
6rite down the characteristics of the company that is interesting and draw
attention.
9efne the nature of the business% purpose% mission% history and other
important features.
1ote their style of writing and message.
)arefully look at their business description% product and services that it
ofers and its market sector.
4ind out how other company add their business address% fnancial data%
recent profts% revenues% growth and fnancial ranking to competitors in its
sector.
.tudy the key list of the company such as number of employees and key
personal. .tudy how they add biographies of founder and other important
personal.
.earch on internet for sample business profle and get some idea about
how to write business profle.
here are so many ready to use business templates you can fnd on the
net. :ou can use them or make some changes on it.
4or internet and website use keywords and phrases% you can hire an
expert to do this "ob.
;se attractive video profle for website% :ouube% 4acebook% ,inked!n%
witter or other video or social media sites.
!t is very important to get crystal clear idea and include those key
elements to your business profle.
Write some checklist to help you source the
information:
Company Information asic contact details
able of )ontent
rading name
)ompany logo
2rincipal and itles 1ame and title of key person like -anaging 9irector
or Owner. :ou can include more than one but both must be key people of
the business.
)ontact details(
o postal address
o street <physical=
o phone
o fax
o -obile
o >mail +ery important? /et an email address from /mail% :ahoo%
6ebsite or similar account.
o 6ebsite +ery important for your business. his is the frst step to
fnd out about your business. 6ebsite should be simple and well
structured.
o 2ostal Address if you have diferent street address.
o :ear stabilised ,et the potential customers know that you have
experience and stability.
1umber of employees
.taf turnover rate
2rofessional memberships
!ndustry accreditations
@egistrations and licences
!inancial "iability
Aow long in existence
Average annual growth
)opy of last yearsB fnancials <or auditorBs statement of fnancial viability=.
!f you are a new business% fnd a way to demonstrate viability <for
example% if you hold CDE e$uity in the business and have a low overdraft=.
Fank contact details
)ontact details for your accountant
Ability to carry a debtor for a specifed period of time <for example% GD
days=.
Any other information deemed appropriate and advantageous.
Capabilities and capacities # what you do and what you
are good at
-ain Fusiness Activities and !ndustries ,ist the main area of work and
the markets you serve.
2roducts or services provided /ive some examples of the range of
products0goods0services you provide. ,ist some specifc
products0services.
2referred Fusiness # 6hat you are interested in and good at.
Fusiness Approach :our business point of view or philosophy. 6rite in
a sentence.
Fiography include brief biography of key people of your company with
their $ualifcations% experience% special abilities and capabilities. his
says a lot more about your business. Aigh skilled and experience staf
will play in your favour.
)ompetitive .kills ,ist those special skills that make you stand out.
>$uipment owned and operated ,ist the base e$uipment and
facilities. About the speed of operation% $uality and maintenance
program.
.pecialised )apabilities !t might be customer service% relationship%
$uality product% $uality of work% lead time. Ask your trusted customers
Hwhat makes our services or products stand out to you7' drag this
information and include to business profle.
9etails of any specialist e$uipment or trades.
.oftware ;sed ! systems is important part for business. !f use it
include it. !f you have any other specialized software which benefts to
you customers also include it.
)apacity ,evels # !s your company able to scale up to meet increased
demand7 ,ist your employment to give potential clients an idea of the
work volume you can take on.
Are of Operation or .upply 6hat geographic areas do you supply to7
-a"or pro"ect supply chains want to know that you can provide support
to specifc areas for things like product support% maintenance and
service.
raining and .kills 9o you provide training services for your staf7 !f
so include it.
$rack %ecord # demonstrate your ability to meet
contracts up to a certain "alue
,eading 2ro"ects and -a"or )lients if you have completed large packages
of work or successfully worked with the ma"or customers% list them on your
business profle. his is the most important factors for new customers. !t
shows that you know how to work with -a"or customers.
9elivery and reliability if you have track record of reliability% timeliness%
and good performance% use them as a proof of your company
commitments.
$rading history
2revious contracts held% including any government or ma"or contracts
.ignifcant achievements in servicing these contracts <for example%
completed under budget=
estimonials
9etails of any preferred supplier status
!ndustry awards received
&anagement Systems and %isk &anagement
'ealth ( Safety &anagement Systems
Aealth I .afety is one of the ma"or issues in the ma"or supply chains. hey
want high standard safety performance.
.how your customers what level of safety management systems you have(
o A Aealth and .afety 2olicy .tatement.
o A documented Aealth and .afety -anagement .ystem or
procedures.
o A senior manager responsible for safety management.
o A Aealth and .afety -anagement .ystem and procedures certifed
by a third party.
o A Aealth and .afety -anagement .ystem and procedures that
comply with !.O standards.
o :our business is Occupational Aealth and .afety aware% trained and
compliant.
o ;nderstand legislation and regulations.
o .how how you actively manage safety in your workplace <for
example% staf training% signage% safety barriers% incident reporting
procedures% plant maintenance and inspection schedules=.
o !n"ury#free days <re&ects safety BcultureB in the workplace=.
)n"ironment &anagement Systems
>nvironmental management is another important driver of performance
for ma"or pro"ect supply chains. Aow do you manage environmental
performance7 6hat practices do you use on site to minimise impact7 9o
you know how to minimise waste% reduce energy usage and choose low
energy usage e$uipment7
6hat level of environmental management system do you have7
o An >nvironmental and .afety 2olicy .tatement.
o A documented >nvironmental -anagement .ystem or procedures to
assess and
-inimise impacts.
o A senior manager responsible for environmental management.
o An >nvironmental -anagement .ystem and procedures certifed by
a third party.
o ;nderstand legislation and regulations.
o !.O JKDDD ofers guidance to help formulate your policy.
*uality &anagement Systems
*uality management plays very important role in supply chains. Aow do
you manage and improve $uality in your business for your
products0services7
6hat level of $uality management systems do you have7
o A $uality 2olicy .tatement.
o A documented *uality -anagement .ystem.
o est inspections and a test plan.
o 9ocumented processes <for example% checklists=.
o A senior manager responsible for $uality management.
o A *uality -anagement .ystem internal or certifed by a third party
<rade 0 professional accreditations=.
o 2rocesses that must be practised in the workplace.
o A *uality -anagement .ystem that complies with !.O CDDJ series.
o 2rocedures for assessing and approving the *uality .ystems of your
subcontractors.
o !nclude information about your $uality approach.
Insurance details
-a"or customers in supply chains want to know what insurances you hold.
,ist them and the value of the policy.
o 2ublic liability
o 2rofessional indemnity
o 6orkers compensation
o 2lant and e$uipment
o Any other work related insurance
%isk &anagement Systems
-a"or pro"ect supply chains focus on risk management. 6hat are some of
the things you do in your business that help to manage risk7
6hat level of risk management systems do you have in your business7
o A risk management system to identify and assess potential risks.
o A @isk -anagement .ystem and procedures to manage this risk like
risk assessment procedures for work on site or at your premises.
o A @isk -anagement .ystem that has been certifed by a third party.
o A @isk -anagement .ystem and procedures that comply with !.O
LJDDD.
+ther Work &anagement Systems
9o you serve big pro"ects7 Fig pro"ects run on documentation. 9o you
have efective systems for receiving orders% tracking orders and invoices7
>xplain that you have systems in place to manage the paperwork and
reporting re$uired on large pro"ects.
Customer Ser"ice and &arket %esponse
%elationships and Communication
/ood communication and maintaining strong relationships are very
important in supply chains. !f you have long term relationships with
leading companies% it will help on delays or changes.
Impro"ement and Inno"ation
-a"or supply chains are always interested in continues improvement and
innovation of your management systems. .how them that you innovate
and improve your systems% products0services that are committed to Hgoing
the extra mile'.
%esponsi"eness
9o you have a $uick response approach to customers% $uoting% work
status updates7 9o you have an afterhour's contact and the ability to
respond to emergency re$uests7 !nclude this information to show that you
are customer focused.
Corporate go"ernance
)orporate governance explains your attitude and approach to your
business% and in&uences your organisationBs workplace BcultureB. he aim
is to assure potential purchasers that you have policies and procedures in
place to meet your legislative re$uirements and thus provide a $uality% low
risk "ob.
Industrial relations
)ompliance with Awards% 6orkplace Agreement or )ertifed Agreement.
9ocumentation regarding allowances paid% fringe benefts% etc.
9etails of induction processes% etc <demonstrate how you inform
employees of your industrial relations policies=.
$he ,etwork
,etworks
!t is very important that you are a part of network in the supply chains.
he ma"or supply chains want to know that you can collaborate with
others.
Industry -ssociation &embership
Are you a member of an industry association or group7 his helps you stay
up to date with developments and get information about your
industry0business. !nclude those information to you business profle.
Corporate Social %esponsibility
he last commitment of your company is to giving something back to the
community.
o investing in community pro"ects
o supporting research initiatives
o introducing occupational health and safety measures
o adopting environmentally friendly practices% or
o drafting and applying a code of ethics to company operations
o sponsoring a local team
o providing goods and 0 or services to your local school or charity
o providing work experience for the local high school students
.ayout and production
*uality <professional appearance=
Attract the readerBs attention
2rovides all key information
Accurate and honest
6ell written and logical
.pelling and grammar <have it proof read several times=
2rint suMcient copies to be able to freely distribute
/istribution
>xisting and potential clients
.ubmit with all tenders
6eb page
>mail
here are so many ways you can follow to prepare your business profle. 4ocus
only on the specifc point that in&uences potential customers. ;se attractive
images and well structured &ow chart to demonstrate your company. 4ind more
articles at http(00garmentlearner.blogspot.com0.
6atch +ideo 2rofle at( /arment ,earner
@eference(
www.wordnerds.com.au
www.wikihow.com
www.dob.nt.gov.au
www.icn$ld.org.au

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