Asiatic Marketing Communications Ltd

History
Asiatic Events Marketing Ltd. started in 1997 as a pioneer in its category and throughout the
next decade the company evolved as a complete Below the Line Marketing Communication
Agency. Over the years the agency has facilitated successful engagement between brands and
their precisely targeted consumers through a wide range of Events, Activation and Retail
campaigns. As of now, the journey continues to achieve newer heights of excellence in
Experience Marketing. In the beginning there were only stories. Then come reality. And, reality
has been trying to catch up with the stories ever since. Which is why at Asiatic JWT, we say that
our universe is made of stories, not atoms. Because we all know that there are more stories in this
world than all the atoms, demons, ice cream parlors and running shoes put together. Stories are
what keep the past alive, the future bright and the present colorful. Stories are what create magic
out of moments and memories out of that magic. We are storytellers. All of us. We all have our
little stories. Tales that we like to share with others. Stories that become epics, ballads that
become history. Like the many brands we handle. Each brand has a story. Each person we have
touched with our communication is a part of that story.
Clients
The company has three categories of clients such as:
Commercial Clients
Pepsi,Nokia,Airtel,BAT(BangladeshAmericanTobacco),HSBC,Singapore Airlines,Elite
Paint,Rin,Sun silk,omega, 7up,Munch.
Social Clients
Bangladesh govt, unicef, Brac, Save the children, Care, BCCP, Gtz, Mery stops, SMC,
Transparency International Bangladesh, UNDP, UNFPA, JICA.
Historical Clients
Grameen Phone, City cell, Close up, Fair & lovely, Lifebuoy, Wheel, Lipton, Red cow, Wheel
Power White, Igloo, Finlay, Ollo.
How Did It Grow
Asiatic is one of the leading marketing communication firms of Bangladesh. In Bangladesh,
Asiatic has been operating in the business environment over the last four decades. The
relationship that Asiatic has developed with the leading business houses, industrial undertakings,
NGOs, Government bodies, industrialists, entrepreneurs, businessmen, marketers, executives and
bureaucrats is supreme.
Number Of Employees Working:
It has divided by sixteen concerns. Each wing has at last twenty employees. So there are approximately
320 employees are work at Asiatic.

Number of Successful campaign:

1. ICC Cricket World Cup 2011
17 February 2011, the proudest moment in the 15 year journey being the exclusive local
organizer of ICC Cricket World Cup 2011 Opening Ceremony


2. Pioneering talent hunt reality show
30 May 2005, beginning of the longest running beauty pageant of Bangladesh- Lux Channel-i
Superstar.

3. Exclusive organizer of Cricket Mini World Cup
24 October 1998, successfully organized the 1st ever big international sports event in
Bangladesh- Cricket Mini World Cup in Bangladesh.






4. 26th March 2010, Independence Day PepsiCo

Create more relevance for the brand 7up in the local cultural context by associating itself with
Bangladeshi values and events people cherish and celebrate.


5. 2007, CitycellPalabeKothay

Promoting the uninterrupted network coverage of Citycell even at the distant points of
Bangladesh


Number of Successful campaign:


1. 2008 SMS Moments
Sms moments in various scenarios, reinforcing the moments where SMS are better to use.



2. 2010 Grammen Phone LTd.
GP does not be exist for this kind of ads so that it was a unsuccessful campaign of Asiatic.

Organizational Chart:


Aly Zaker
(ceo)
Asaduzzaman Nur
(founder Diractore)
Ferdous Hasan
(Executive Diractore)
Iresh Zaker
(Executive Diractore)
Sara Zaker
(M.D)


Challenges Faced:
Asiatic Marketing communication ltd are now well established Ad Agency Company but also
they have faced lots of Challenges and trouble.
Competition: Increasing competition in local or international market. At present lots of Ad
agency are working in Market Like Gray Dhaka, ARTISTRY ADVERTISING LTD, Neptune
Advertising, Ad comm. Ltd Etc. So this is more challenge for Asiatic marketing Communication
stay in Market.
Client Management:The lack of communication and direction from clients can make difficult
and consequently this lack of information is something that gets passed on from Asiatic
marketing Communication as well. Decisions are finalized ultimately leads to higher costs for
the Asiatic marketing Communication.
Time Management:There never seems to be enough hours in the day. In Organization that
oftentimes this is driven by last-minute decisions. Other times, its driven by the logistical time-
suck of data entry into a multitude of different documents.
Big Budget Event: Close Up one and Ke Hote chai Kotipoti Reality show are Big Challenged
for Asiatic Marketing Communication. This Event is creating for big budget and long Process so
this is very Big Challenge to success the program.

Growth Prospects:
Asiatic Marketing Communication are Growing Day by day. They are doing work over 40
Years. Asiatic has been providing comprehensive communication solutions to a variety of Client.
During this Journey they discovered an unmatched affinity for creating innovative and efficient
Communication tools.
They are Doing Lots successful work locally and internationally. They are now No 1 Ad and Marketing
Communication Agency in Bangladesh. They also started work in Abroad with good well. They Have
Innovative brand experience by most relevant and targeted customers. Powerful brand engagements with
the right target group creating conviction and desire to purchase. Reaching audience who are beyond all
other media. Digitalization engaging with consumer through the new digital world.