India Media Monitor

Monitoring industry and company developments in the Indian media and entertainment industries

| Monthly newsletter | Issue No. 15, Published 1st December 2009 | Published by Heernet Ventures Limited (heernet.com) | Subscribe at G2Mi.com |

News

Dish TV sold its 11% stake to Apollo Management
Radio audience analysis

India TV re-structures senior management team
Television audience analysis

NDTV Group sells stake in NDTV Lifestyle to Scripps
Telecom data analysis
Networks Interactive
IRS readership data

ChannelPush launched retail portal, Egully.com

Zenith Optimedia India appoints CEO and Chairman

follow Indian media news at

Ozone Media launches Women Channel, Eva
twitter.com/g2mi

HT Media Limited restructures Hindi business
usiness

Popular Prakashan launches Children’s book series I GET IT!

PVR acquired DT Cinemas

Indian Information and broadcasting ministry proposes to
increase FDI limit in FM radio

Rediff launches Diamond Comics for Mobiles

9.9 Media launches higher education magazine

Association of Indian Magazines appoints Pradeep Gupta as
President
Advisory services on the Indian media
industry
Heernet Ventures publishes this newsletter as part of its
research coverage of the Indian media industry. You can
access more research on the Indian media industry from
our research website at G2Mi.com.

Media Matrix announced financials for H1 2009

Turner International plans to acquire 75% stake in NDTV
Imagine

JMD Telefilms Industries announced financials for H1 2009

BAG Films announced financials for H1 2009

Russian government plans to acquire 20% stake in Sistems
Sistems-
Shyam

Sequoia Capital and
d First Mark Capital invest USD13 million
in IMI Mobile

Essar Group acquired majority stake in Dhabi Group

BSNL enters into agreement with Dilithium

Intel Capital Invests in BuzzInTown.com

GS Home Shopping acquires 15% stake in HomShop18
If you are a media company or financial investor see
seeking
growth opportunities in the Indian media industry, we can
assist you to ensure that you are successful in identifying
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We can help you understand the structure of the Indian
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gotiating with suitable, local companies. Over the last
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publishing, Internet and broadcasting sectors.

TradeIndia launched DialB2B service For an initial discussion, contact Harjinder Singh
Singh-Heer
Data on +44 (0) 208 180 7223 or by email on
harjinder@heernet.com.
inder@heernet.com.

Share price data

Deal Sheet

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News
Media
ChannelPush launched retail portal, EGully.com
26th November 2009
A new online retail website eGully.com has been launched
for the Indian market. Launched by ChannelPush Online,
the website offers books and electronics goods.
Zenith Optimedia India appoints CEO and
Chairman
25 November 2009
Zenith Optimedia India, a subsidiary of the media agency
Zenith Optimedia has appointed Satyajit Sen as its CEO.
Ambika Srivastava has been appointed as the Chairman of
the company. She is the Chairman of Vivaki Media
Exchange, the media buying unit of Zenith Optimedia.
Zenith Optimedia, a media services company, is wholly
owned by Publicis Groupe.
Ozone Media launches Women Channel, Eva
25 November 2009
Ozone Media, an Indian Internet Advertising Network has
launched Eva, a women advertising channel. It sources
content from a number of publishers including IndusLadies,
IndiaParenting, SanjeevKapoor.com and Evesindia.com.
The company has also entered into a content partnership
with About.com (owned by the New York Times). Ozone
Media is a Bangalore-based ad network (has received
investments from IDG Ventures).
HT Media divests its hindi language media to a
wholly-owned subsidiary, Hindustan Media
Ventures
24 November 2009
HT Media has divested its hindi language media operations
into a subsidiary called Hindustan Media Ventures at a
valuation of INR 1,490 million. HT Media Ltd has a 99.3%
in the subsidiary. The Hindi business consists of the Hindi
daily newspaper Hindustan, magazines, ‘Nandan’ and
‘Kadambini’ and online versions of these publications. In
Q2 FY 2010, the Hindi Business generated revenue of INR
1,026 millions. HT Media Limited is a diversified media
© Heernet Ventures Limited 2009
company with operations in newspapers, magazines, internet
media and radio.
Dish TV sold its 11% stake to Apollo Management
23rd November 2009
The Indian DTH operator, Dish TV has sold an 11% stake to
the private equity firm, Apollo Management for approx.
US$100 million. The investment will be made through a
GDR (global depository receipts) issue. Dish TV is a
leading DTH operator in India with 5.92 million subscribers
(Sept 2009). Apollo Management is a private equity
investment firm, based at USA; it has made investments in a
number of relted companies including Hughes Network
Systems, Sirius Satellite Radio and IntelSat.
India TV restructures senior management team
21st November 2009
The Indian broadcaster, India TV has restructured its senior
management team. The company has appointed Manoj
Sharma as CEO; he previously worked with India Today
Group for 18 years. There have also been changes in the
operational responsibilities ot the managing director, Ritu
Dhawan and the CFO, R K Arora.
NDTV Group sells stake in NDTV Lifestyle to
Scripps Networks Interactive
th
20 November 2009
NDTV Group has sold a 69% stake in its NDTV Lifestyle
television venture to the US group, Scripps Network
Interactive for US$ 55 million. NDTV Lifestyle operates a
lifestyle television channel, NDTV Good Times. The
company also plans to launch another lifestyle television
channel. NDTV Group is a leading Indian broadcaster with
a strong position in the news television market. Scripps
Network Interactive is a US-based diversified media
company focused on the home, food and lifestyle categories.
It offers content through television, internet, satellite radio,
books, magazines and other emerging media.
 India Media Monitor

Popular Prakashan partners with Italian publisher,
De Agostini
13 November 2009
Popular Prakashan, an Indian publishing company, entered
into a licencing agreement with the Italian publisher,
DeAgostini to launch a children’s book series, I GET IT! in
Andhra Pradesh. Popular Prakashan publishes and sells
books in Medicine, Social Sciences, Culture and Women’s
Studies. It publishes in English, Marathi, Kannada, Hindi,
Bengali and Konkani. DeAgostini is a diversified media
company involved in publishing, broadcasting, gaming and
lotteries.
PVR acquired DT Cinemas
13th November 2009
The Indian multiplex operator, PVR Cinemas has acquired
DT Cinemas for INR 202 million. DT Cinemas is the
multiplex operation of the Indian real estate company, DLF
Group. After this acquisition, PVR will have 137 screens in
total. PVR has also sold a 10% stake to the Thailand based
entertainment company Major Cineplex Group for INR 420
million. Major Cineplex is a Thailand based company which
primarily operates in movie theaters in Thailand (operates
258 screens in 32 locations).
Indian Information and Broadcasting ministry
proposes to increase FDI limit in FM radio
12th November 2009
Indian Ministry of Information and Broadcasting has
proposed a number of changes to regulation of the radio
sector. These include increasing the FDI limit in FM radio
from 20% to 26%, giving a 50% concession in license fees
Rediff launches Diamond Comics for Mobiles
11 November 2009
The comic publisher, Diamond Comics is launching mobile
versions of a number of titles, including Chacha Chaudhary,
Panchatantra, Tenalirama, Akbar Birbal, Ramayan &
Mahabharat. The user is charged INR 10 for a 24 hour
session and has unlimited access to the comics library.
Diamond Comics is one of the leading comics publishing
group in India.
9.9 Media launches higher education magazine
11 November 2009
The publisher, 9.9 Mediahas launched EDU, a monthly
magazine for India’s higher education sector. The magazine
has a cover price of INR 50. 9.9 media operates in
publishing magazines, film studios, digital media, speaker
bureau and investment in media related businesses.
Association of Indian Magazines appoints Pradeep
Gupta as President
10 November 2009
Association of Indian Magazines has appointed Pradeep
Gupta as the President, Tarun Rai as the Vice President and
Mitrajit Bhattacharya as the General Secretary. Pradeep
Gupta is the Chairman of Cybermedia Group, Tarun Rai is
the CEO of Worldwide Media and Mitrajit Bhattacharya is
the President and Publisher of Chitralekha.
Media Matrix announced financials for H1 2009
th
9 November 2009

for the first three years of operations to radio operators who Media Matrix, Indian Media company, has announced its
take a license for rural areas. Other proposals include a financial results for the first half year ended September
proposal to let FM radio stations broadcast news from All 2009. The company generated revenue of INR 78.3 million
India Radio and local content on weather and travel. in H1 2009, a decrease of 14.6% from H1 2008.
Presently, there are 248 FM radio stations in India, operating
in 86 cities. The proposals willl be reviewed by the Indian
government in early 2010. INR millions H1 2008 H1 2009 % Change

Revenue 91.7 78.3 -14.6%

EBITDA 5.6 3.2 -42.6%
Net Profit/loss 1.8 2.0 9.8%

Source: Company website

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 India Media Monitor

Media Metrix, an India based company, primarily operates JMD Telefilms Industries announced its financial results for
in providing in-house facilities like animation setup, video the first half of year ended September 2009. The company
production and editing. has generated revenue of INR 316 million in H1 2009, an
increase of 0.3% from H1 2008.

Turner International plans to acquire 75% in NDTV INR millions H1 2008 H1 2009 % Change
Imagine
Revenue 315.1 316.0 0.3%
5th November 2009
EBITDA 3.1 7.5 140.1%
Net
Turner International India (Indian subsidiary of Time Profit/loss 1.7 5.0 197.6%
Warner) plans to acquire a 75% stake in NDTV Imagine,
NDTV’s general entertainment channel. Source: Company website

JMD Telefilms Industries operates audio recording studios

Cinevistas publishes financials for H1 2009 and also publishes music.

4th November 2009

Jain Studios announced financials for H1 2009
Cinevistas has published its financial results for the first half
rd
of year ended September 2009. The company generated 3 November 2009
revenue of INR 260 million in H1 2009, an increase of
Jain Studios generated revenue of INR 16.8 million in H1
19.5% from H1 2008.
2009, a decrease of 76.1% from H1 2008.
INR millions H1 2008 H1 2009 % Change
INR millions H1 2008 H1 2009 % Change

Revenue 217.6 260.0 19.5%

Revenue 70.1 16.8 -76.1%
EBITDA 42.5 21.2 -50.1%
EBITDA -18.1 2.8 -115.4%
Net Profit/loss 25.6 1.9 -92.5% Net
Profit/loss -36.2 -16.3 -55.0%
Source: Company website
Source: Company website
Cinevistas provides a range of broadcasting and production
related services including post production services and Jain Studios operates the Jain satellite television network.
sound studios.

Sandesh Ltd announced financials for H1 2009

Big FM appointed Tarun Katial as CEO of the
2nd November 2009
company
4th November, 2009
The Gujurati language newspaper group, Sandesh has
announced its financial results for the first half year ended
Reliance Media World Ltd, Indian media company which September 2009. The company generated revenue of INR
operates radio network, Big FM, has appointed Tarun Katial 1,077.2 million in H1 2009, a decrease of 30.8% from H1
as the chief executive officer of the company. He was 2008. The company generated net profit of INR 230.2
previously the chief operating officer of the company. million, year-on-year growth of 58%.
Reliance Media World is an Indian based company,
INR millions H1 2008 H1 2009 % Change
promoted by Adlabs Films Ltd of Reliance Anil Dhirubhai
Ambani Group.
Revenue 1,556.4 1,077.2 -30.8%
EBITDA 287.4 335.2 16.6%
Net
JMD Telefilms Industries announced financials for Profit/loss 145.7 230.2 58.0%
H1 2009
4th November 2009 Source: Company website

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 India Media Monitor

Sandesh Ltd, an India based company, primarily operates in Reliance Communication enters into an agreement
regional newspaper publishing. It publishes gurajati daily, with 3RD Space
Sandesh in five editions in Gujarat. 23rd November 2009

The mobile content provider, 3RD Space has launched free

BAG Films announced financials for H1 2009 mobile video downloads on the network operated by
Reliance Communication. This service has achieved over
2nd November 2009
30,000 downloads within ten days of launch. Reliance
Bag Films generated revenue of INR 341.5 million in H1 subscribers can download videos for free. Reliance
2009, a decrease of 5.2% from H1 2008. The company has Communications is a leading telecom provider in India
incurred losses of INR 237.4 million in first half of fiscal which offer fixed, CMDA and GSM mobile services and
year 2009-10. broadband services in India.
Reliance Communication has also launched mVDO service
for its mobile subscribers which will allow them to watch,
INR millions H1 2008 H1 2009 % Change
share, search and upload video on their mobile phones. This
Revenue 360.4 341.5 -5.2%
services will be available through subscription and price
EBITDA -465.1 -153.4 -67.0% depending on the period of validity.
Net
Profit/loss -579.4 -237.4 -59.0% Reliance Communications also plans to launch mobile chat
and share services in partnership with Moko.mobi.
Source: Company website

BAG Films and Media has planned to raise US$ 30 million
through issue of global depository receipts and Foreign
currency convertible bonds. Bag Media is a leading
television and film production company.
Telecoms
Russian government plans to acquire 20% stake in
Sistems-Shyam
th
24 November 2009
Sequoia Capital and First Mark Capital invest
USD13 million in IMI Mobile
17 November 2009
Sequoia Capital and First Mark Capital have invested USD
13 million in Hyderabad based mobile value added services
(VAS) company, IMI Mobile. The company is planning to
grow by acquisition in Europe and the USA. IMI Mobile
provides value added services to and has operations in Asia,
Africa, Europe, Latin America and the Middle East.

Russian government has given a proposal to acquire 20%

Essar Group acquired majority stake in Dhabi
stake for US$ 676 million in Sistema-Shyam telecom, joint Group
venture between Shyam telecom of India and Sistema of
Russia providing mobile telephone services in India. The 16th November 2009

Russian government has got approval from India’s
commerce ministry and now the proposal has been
forwarded to Foreign Investment Promotion Board of India
for approval. Sistema–Shyam has recently launched mobile
services in India under the brand ‘MTS’. Sistema is a
diversified company based in Russia and holds 74% stake in
Sistema- Shyam . Shyam telecom is an Indian telecom
company having 26% stake in Sistema- Shyam.
Essar Telecom, the Indian telecom company has entered into
an agreement to acquire majority stake in Dhabi Group’s
telecom assets in Uganda and Congo. Dhabi group is a
UAE based telecom company. Essar has a 33% stake in
Vodafone Essar. Dhabi Group has investments in a number
of emerging markets including Uganda, Iran and
Bangladesh.

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 India Media Monitor

BSNL enters into agreement with Dilithium
10th November 2009
The telecoms operator Bharat Sanchar Nigam Limited
(BSNL) has entered into an agreement with the mobile video
infrastructure solutions provider, Dilithium for the provision
of mobile video streaming services over BSNL’s 2G and 3G
networks. Dilithium is a USA based company which offers
mobile video infrastructure solutions in close to 60
countries. It has approximately 120 customers and 1.5
billion subscribers.
in HomeShop18. This agreement is partly a response to the
joint venture formed between Star India and CJ Home
Shopping of Korea. GS Home Shopping, a South Korea
based company, is a leading online retailing
retai company which
provides home shopping network through television, internet
and SHOP catalogue. Network 18, an India based company,
is a leading diversified media company which operates in
television, print, internet, filmed entertainment, mobile
content and allied businesses.

BSNL has also entered into an agreement with Sistema

follow Indian media news at
Shyam Teleservices Ltd to share telecom infrastructure
infrastructur twitter.com/g2mi
including telecom towers. Sistema Shyam is a joint venture
between Russia’s Sistema and India’s Shyam telecom.

Internet

Intel Capital Invests in BuzzInTown.com

25 November 2009

Intel’s venture fund, Intel Capital has invested an

undisclosed amount in the entertainment website
Buzzintown.com (owned by Wortal).. Wortal is a
technology company providing services through web and
mobile platforms; Buzzintown.com covers and promotes the
entertainment industry in India.

MakeMyTrip and Atom Technologies partner to

launch mobile ticketing
17 November 2009

The online travel operator MakeMyTrip and Atom

Technologies have formed a partnership to launch booking
and ticketing
icketing on mobile phones. Users can search, book, pay
and receive tickets on mobile phones at no additional cost
through Atom technology’s application. MakeMyTrip.com
is one of the leading online travel companies in India.

GS Home Shopping acquires 15% stake in

HomShop18
13th November 2009

The South Korean online retailer has acquired a 15% stake

in India’s Homeshop18 for US$ 18.5 million. The parent
company of HomeShop18, Network
work 18 will has a 51% stake

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 India Media Monitor

Information and analysis on the

global media industry
We publish a wide range of reports and market data on the global media industry. Details on the publications can be viewed
at our online research shop (shop.g2mi.com). In addition to our publications, we can undertake bespoke research and
consulting assignments for clients. Our client base includes leading media companies, private equity firms and investment
banks.

Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)

© Heernet Ventures Limited. All Rights Reserved

 India Media Monitor

Share Price Data

Company name Reuters Code Bloomberg Currency Current price % Change

Code
1 mth 6 mth 12 mth

Diversified Media
Reliance MediaWorks Ltd ADLF.BO ADLF:IN INR
UTV Software Communications UTVS.BO UTV:IN INR 450.00 6.30 16.4 84.40

Broadcasting
Balaji Telefilms BLTE.BO BLJT:IN INR 51.85 -17.30 -7.90 -15.14
Entertainment Network India ENIL.BO ENIL:IN INR 191.00 -4.50 -3.05 80.19
ETC Network ETNT.NS ETCN:IN INR 161.50 13.65 44.20 156.35
IBN Broadcast IBN.NS IBN18:IN INR 89.50 -2.24 -28.00 -13.94
NDTV NDTV.BO NDTV:IN INR 133.60 -10.96 -21.13 77.90
Sun TV SUTV.BO SUNTV:IN INR 321.00 -2.73 25.88 153.75
TV Today Network TVTO.NS TVTN:IN INR 119.25 28.64 10.93 116.62
Zee Entertainment ZEE.NS Z:IN INR 259.25 5.43 44.79 127.81
Zee News ZEEN.NS ZEE:IN INR 58.75 10.64 28.00 113.25

Publishing
Deccan Chronicle DCHL.BO DECH:IN INR 149.70 4.61 94.42 234.15
Mid Day Multimedia MIDD.BO MIDM:IN INR
Navneet Publication NAVN.BO NPI:IN INR 38.00 0.52 31.94 135.15
HT Media HTML.BO HTML:IN INR 135.60 5.48 20.00 100.89
Jagran Prakashan JAGP.BO JAGP:IN INR 116.05 -2.52 63.45 136.35

Entertainment
K Sera Sera Productions KSER.BO GPM:IN INR 13.25 -35.84 -4.33 -5.36
Mukta Arts MUKR.BO MUKR:IN INR 45.50 -12.58 -9.54 5.08
Prime Focus PRFO.BO PRIF:IN INR 194.75 -8.85 3.48 6.60
Pritish Nandy Communications PNCL.BO PRTN:IN INR 31.40 -6.27 4.67 85.80
Pyramid Saimira Theatre Limited PYSA.BO PSTL.IN INR 17.25 -29.59 -33.78 -55.71
Crest Animation CRCO.BO CRSA:IN INR 57.80 10.10 129.37 176.56
PVR Limited PVRL.BO PVRL:IN INR 144.65 7.0 30.32 96.27

Internet
Info Edge INED.BO INED:IN INR 806.40 14.19 18.94 98.77
Northgate Technologies NOTC.BO NORT:IN INR 30.85 -12.85 -27.50 -45.11

as on 27/11/09

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 India Media Monitor

Deal Sheet

A summary of key deals and joint ventures.

Date Sub Sector Investor Investee Terms Details

Nov-09 Television Apollo Dish TV 11% stake for Apollo Management is a US based PE Firm.
Management US$ 100 million Dish TV is a DTH company owned by Essel
group.

Nov-09 Broadcasting Scripps Networks NDTV Lifestyle 69% stake for Scripps Networks is a US based media group.
US$ 55 million NDTV Lifestyle is fashion channel of India
owned by NDTV.

Nov-09 Filmed PVR DT Cinemas INR 560 million PVR is an Indian Multiplex chain. DT Cinemas
entertainment is a multiplex chain, wholly owned by DLF.

Nov-09 Filmed Major Cineplex PVR 10% stake for Major Cineplex Group is a Thailand based
entertainment Group INR 420 million entertainment company. PVR is an Indian
Multiplex chain

Nov-09 Online GS Home Homeshop18 15% stake for GS Home Shopping is a South Korea based
Shopping US$ 18.5 million retailer group. Homeshop18 is India based
home shopping retailer and subsidiary of
Network 18.

Nov-09 Telecommunic Essar Group Dhabi Group N.A Essar Group is India based company
ations operating in manufacturing, construction and
communications Industry. Dhabi group is a
UAE based telecom company.

Oct-09 Television NDTV NBC Universal 26% NDTV is an India-based television

broadcaster. NBC Universal is a major media
and entertainment company.

Sept-09 Filmed Gulshan Fame India 13.4% stake for Gulshan Investment and Shail Investment are
Entertainment Investment and INR140 million Indian investment companies. Fame India is
Shail Investment an Indian multiplex chain.

Sept-09 Telecom Deutsche Telekom Devas 17% stake for Deutsche Telekom is a German telecom
Multimedia US$ 75 million operator. Devas Multimedia is an India-based
company providing satellite-based multimedia
services.

Sept-09 Animation Sanraa Media World Studio 51:49 joint Sanraa Media is an Indian new media
Group venture technology company. World Studio Group,
based in the US, creates animated content.

Aug-09 Internet MotorExchange CarTradeIndia N.A CarTradeIndia is a web portal for the retail sale
and purchase of new and used cars and bikes.
MotorExchange is an Indian automobile
dealer.

Aug-09 Internet Travelocity Global TravelGuru N.A Travelocity is US-based online travel
company. TravelGuru is an India-based hotel
distribution network.

Aug-09 Broadcasting South Asia South Asia FM Increased stake SAMT is the subsidiary of Malaysia-based
Multimedia Ltd Ltd (SAFL) to 20% Astro group. SAFL is the subsidiary of India-
(SAMT) based Sun TV.

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 India Media Monitor

Date Sub Sector Investor Investee Terms Details

Aug-09 Filmed Network18 The Indian Film 14.39% stake Network18 is a diversified media group in
Entertainment Company Ltd India. TIFC is a company established for
investment in Indian films.

July-09 Directory Sequoia Capital Just Dial US$8.2 million Just Dial is a local telephone and web-based
search service provider. Sequoia Capital is a
US venture capital firm.

July-09 Newspaper Independent News Jagran 7.30% stake for Independent News & Media is a newspaper
& Media Prakashan INR1.51 billion publisher based in Ireland. The company
publishes more than 200 newspaper and
magazine titles worldwide.
Jagran Prakashan is an Indian newspaper
publisher.

July-09 Value-added IMImobile Mobytec 100% stake IMImobile is an Indian value-added services
services provider.
Mobytec is a mobile data backup and sharing
services provider.

Jun-09 Education Pearson PLC Educomp 50% stake in Pearson PLC, based in the UK, is a textbook
Solutions Ltd Educomp and publisher. Educomp operates Indian
and Tutorvista 17.5% stake in vocational training centres and Tutorvista is a
Tutorvista for Bangalore-based online tutoring company.
US$30 million

Jun-09 Telecommunic C Sivasankaran S Tel 51% stake for S Tel is an Indian telecommunications
ation INR11.5 billion company that provides services in Eastern and
Northern states. C Sivasankaran is a
prominent investor.

May-09 Value-added Geodesic Ltd Interactive 100% stake Geodesic Ltd is a communications and
services Networks Inc entertainment solutions provider. Interactive
Networks Inc is a value-added services
provider in South America.

May-09 Advertising Ybrant Digital Dream Ad n.a. Ybrant Digital is an e-marketing company.
Dream Ad is an Argentina-based ad network.

May-09 Television Zee Entertainment Resource 40% stake for Zee Entertainment Enterprise Ltd is an
Enterprise Ltd Software US$56 million entertainment company.
Limited

May-09 Telecommunic Sahara Group S Tel 11.7% stake S Tel is a Chennai-based telecom operator.
ation Sahara Group is an entertainment
conglomerate.

Apr-09 Advertising Future Group Dhar & Hoon 60% stake Future Group is a major retailer in India. Dhar
& Hoon is a mid-sized advertising company.

Apr-09 Television Oman Investment Neo Sports INR2.58 billion Oman Investment is an Oman-based venture
Fund (Oman) and Broadcasting capital company and 3i is a Mauritius-based
3i (Mauritius) investment company. Neo Sports is owned by
Zenith, a sports subsidiary of Nimbus
Communication Ltd.

Apr-09 Outdoor Hype Integracomm Asawari n.a Hype Integracomm Ltd is a Mumbai-based
advertising Pvt Ltd (India) Publicity advertising company. Asawari Publicity is a
Pune-based outdoor advertising company.

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 India Media Monitor

Data

Radio audience share analysis

Audience share data from Week 41 (2009)

Mumbai Delhi

Channel Broadcaster % Share Channel Broadcaster % Share

14.0% 23.5%
Red Fm Sun TV, NDTV, Value Labs Radio Mirchi ENIL
12.2% 18.8%
Fever FM HT Music Fever FM HT Music
18.4% 16.4%
Radio Mirchi ENIL AIR FM Gold All India Radio
12.5% Music Broadcast 8.1%
AIR FM Gold All India Radio Radio City Private Ltd
11.4%
Big FM Adlabs Radio Sun TV, NDTV, Value 9.3%
13.7% Red FM Labs
Radio City Music Broadcast Private Ltd 7.2%
6.4% Radio One Mid-Day Multimedia
Radio One Mid-Day Multimedia 7.7%
5.2% Big FM Adlabs Radio
AIR FM Rainbow All India Radio
Radio Today 2.7%
1.7%
Akashvani All India Radio Meow FM Broadcasting Ltd
1.6% 2.9%
Meow FM Radio Today Broadcasting Ltd Hit FM Clear Media
3.4% 1.6%
Vividh Bharti All India Radio AIR FM Rainbow All India Radio
1.5%
Vividh Bharti All India Radio
0.5%
Akashvani All India Radio

Bengaluru Kolkata

Channel Broadcaster % Share Channel Broadcaster % Share

19.3% 20.6%
Big FM Adlabs Radio Radio Mirchi ENIL
19.0% 17.3%
Radio Mirchi ENIL Big FM Adlabs Radio
7.9% 13.8%
Radio One Mid-Day Multimedia Friends FM Ananda offset
AIR FM 10.4%
11.3% Amaar FM Hitz fm
Rainbow All India Radio
7.4%
15.0% Red FM Sun TV, NDTV, Value Labs
Fever FM HT Music
7.4%
11.1% Fever FM HT Music
Radio City Music Broadcast Private Ltd
5.5%
8.3% Radio One Mid-Day Multimedia
S FM Udaya TV
5.4%
2.2% Meow FM Radio Today Broadcasting Ltd
Radio Indigo India Radio Ventures
3.5%
4.8% AIR FM Rainbow All India Radio
Vividh Bharti All India Radio
3.8%
0.6% AIR FM Gold All India Radio
Gyan Vani All India Radio
2.8%
0.4% Akashvani All India Radio
Akashvani All India Radio
1.4%
Power FM India fm
20.6%
Vividh Bharti All India Radio

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 India Media Monitor

Data

Television Audience Share Analysis

Audience share data for Week 45,46 (2009)- Hindi General Entertainment Channels (GEC), prime time

Channel Week 45 Week 46

Star Plus 19 18
Colors 23 24.5
Zee TV 16 17.7
Sony 13 14
NDTV Imagine 8 8.6
SAB 5 5
Star One 3 3.5
DD1 9 4
Sahara One 2 2.2
Star Utsav 1 1
9X 1 1
Real 0 -
Source: TAM Media Research data for C&S 4+, HSM

Gross Rating Points (GRP) data for Week 45,46 (2009)- Hindi General Entertainment Channels (GEC), prime time

Channel Week 45 Week 46

Star Plus 266 257

Colors 323 347
ZEE 230 250
Sony 183 198
NDTV Imagine N.A N.A
Source: TAM Media Research data for C&S 4+, HSM

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 India Media Monitor

Data

Telecom data Analysis

Subscribers till August (2009)

Mobile Subscribers (million)

Operator Sept-09 Oct-09 %change

Bharti 110.5 113.20 2.4%

Reliance 86.1 88.20 2.4%
BSNL 58.76 59.43 1.1%
Vodafone 82.8 85.80 3.6%
Idea 51.5 53.40 3.7%
Loop 2.5 2.60 4.0%
Spice
Tata/Hughes 46.8 50.66 8.2%
MTNL 4.68 4.74 1.3%
HFCL 0.38 0.37 -2.6%
Sistema 1.96 2.30 17.3%
Aircel 25.73 27.75 7.9%
Total 471.71 3.5%
*
*Spice telecom has merged with Idea cellular

Wire line Subscribers (million)

Operator Sept- Oct-09 %change

BSNL 28.45 28.33 -0.4%

MTNL 3.51 3.51 0.0%
Tata/Hughes 1.00 1.07 7.0%
Bharti 2.93 2.95 0.7%
Reliance 1.15 1.16 0.9%
HFCL 0.17 0.17 0.0%
Shyam 0.09 0.08 -11.1%
Total 37.30 37.27 -0.1%

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 India Media Monitor

Data

Telecom data Analysis

Subscribers till June (2009)

Internet Subscribers

Operator (Subscribers) Mar-09 Jun-09 % change

BSNL 5.64 5.94 5.4%

MTNL 1.90 1.92 1.2%
Sify 0.58 0.56 -2.0%
Tata Communications ISL 0.45 0.43 -3.0%
Bharti Infotel 0.82 0.87 6.9%
Reliance 0.70 0.82 18.3%
Data Infosys 0.20 0.20 0.0%
YOU Telecom 0.19 0.19 4.2%
Hathway Cable 0.20 0.25 22.8%
HCL Infinet 0.04 0.04 0.0%
Icenet 0.00 N.A -
Asianet 0.06 0.06 7.8%
HFCL Infotel 0.05 0.05 11.6%
Shyam Internet Services 0.03 0.03 8.0%
Tata Teleservices(Maharastra) 0.02 0.03 37.5%
Vodafone Essar Gujrat ltd 0.02 0.02 0.0%
WWW Comms 0.00 0.01 47.2%
Hughes Escort Comms 0.02 0.03 9.8%
Broadband Pacenet 0.01 0.01 0.0%
Spectra Net 0.03 0.03 6.3%
Others 0.15 0.15 1.2%
Total 11.10 11.66 5.1%

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 India Media Monitor

Data

Telecom data Analysis

Subscribers till June (2009)

Internet Subscribers

Operator (Subscribers) Mar-09 Jun-09 % change

BSNL 5.64 5.94 5.4%

MTNL 1.90 1.92 1.2%
Sify 0.58 0.56 -2.0%
Tata Communications ISL 0.45 0.43 -3.0%
Bharti Infotel 0.82 0.87 6.9%
Reliance 0.70 0.82 18.3%
Data Infosys 0.20 0.20 0.0%
YOU Telecom 0.19 0.19 4.2%
Hathway Cable 0.20 0.25 22.8%
HCL Infinet 0.04 0.04 0.0%
Icenet 0.00 N.A -
Asianet 0.06 0.06 7.8%
HFCL Infotel 0.05 0.05 11.6%
Shyam Internet Services 0.03 0.03 8.0%
Tata Teleservices(Maharastra) 0.02 0.03 37.5%
Vodafone Essar Gujrat ltd 0.02 0.02 0.0%
WWW Comms 0.00 0.01 47.2%
Hughes Escort Comms 0.02 0.03 9.8%
Broadband Pacenet 0.01 0.01 0.0%
Spectra Net 0.03 0.03 6.3%
Others 0.15 0.15 1.2%
Total 11.10 11.66 5.1%

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 India Media Monitor

Data

IRS Readership Data

IRS R2 2009

Readership of Top Ten English dailies

2008 R2 2009 R2
PUBLICATION (Mid point (Midpoint Jan
(millions) Jan 08) 09) % change

The Times of India 13.3 13.5 1.4%

Hindustan Times 6.4 6.1 -3.3%
The Hindu 5.3 5.2 -0.9%
Deccan Chronicle 2.8 2.9 3.2%
The Telegraph 3.0 2.8 -5.7%
The Economic Times 2.0 1.8 -12.9%
The New Indian 1.8 1.5 -16.4%
Express
DNA 1.3 1.5 14.2%
Mid-Day 1.6 1.5 -6.8%
Mumbai Mirror 1.6 1.5 -9.9%

Readership of Top Ten Hindi dailies

2008 R2 2009 R2
PUBLICATION (Mid point (Midpoint
(millions) Jan 08) Jan 09) % change

Dainik Jagran 55.7 54.8 -1.7%

Dainik Bhaskar 33.8 33.0 -2.6%
Amar Ujala 29.4 29.1 -1.1%
Hindustan 26.6 27.9 4.9%
Rajasthan Patrika 14.0 14.0 -0.1%
Punjab Kesari 11.0 10.5 -4.4%
Aj 6.4 5.7 -11.3%
Navbharat Times 5.2 5.4 3.7%
Prabhat Khabar 5.0 4.9 -0.6%
Nava Bharat (Mah/Chh) 4.7 4.6 -1.3%

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 India Media Monitor

Readership of Top five Assamese dailies

2008 R2 2009 R2
PUBLICATION (Mid point Jan (Midpoint Jan
(millions) 08) 09) % change

Asomiya Pratidin 6.0 6.0 -0.3%

Dainik Agradoot 3.3 3.1 -5.5%
Asomiya Khabar 3.0 3.1 2.3%
Amar Asom 2.2 2.3 3.1%
Dainik Assam 2.1 2.2 5.3%

Readership of Top five Bengali dailies

PUBLICATION 2008 R2 2009 R2 %

(millions) (Mid point Jan (Midpoint Jan change
08) 09)
Ananda Bazar 15.4 15.3 -0.3%
Patrika
Bartaman 8.4 8.0 -4.9%
Sangbad Pratidin 4.2 4.0 -6.4%
Ganashakti 3.6 3.3 -8.9%
Aajkaal 3.1 2.9 -5.6%

Readership of Top five Gujarati dailies

2008 R2 2009 R2
PUBLICATION (Mid point (Midpoint Jan %
(millions) Jan 08) 09) change

Gujarat Samachar 8.7 8.7 -0.1%

Sandesh 6.5 6.3 -3.1%
Divya Bhaskar 5.8 5.7 -1.7%
Gujarat Mitra & 0.5 0.4 -16.0%
Darpan
Bombay Samachar 0.4 0.4 -2.3%

Readership of Top five Kannada dailies

2008 R2 2009 R2
PUBLICATION (Mid point Jan (Midpoint Jan
(millions) 08) 09) % change

Vijay Karnataka 9.2 8.3 -10.3%

Prajavani 5.8 5.5 -6.5%
Samyukta 2.7 2.4 -10.9%
Karnataka
Udayavani 2.5 2.3 -10.0%
Kannada Prabha 2.0 2.1 0.5%

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 India Media Monitor

Readership of Top five Malyalam dailies

2008 R2 2009 R2
PUBLICATION (Mid point Jan (Midpoint Jan %
(millions) 08) 09) change

Malayala 12.2 12.9 5.8%

Manorama
Mathrubhumi 9.7 9.5 -2.3%
Deshabhimani 2.9 3.4 20.7%
Kerala Kaumudi 1.1 1.5 33.0%
Madhyamam 1.5 1.2 -15.6%

Readership of Top five Marathi dailies

PUBLICATION 2008 R2 2009 R2 %

(millions) (Mid point Jan (Midpoint Jan change
08) 09)
Lokmat 19.9 23.2 16.6%
Daily Sakal 11.6 11.5 -1.0%
Punya Nagari 9.5 10.4 8.9%
Pudhari 6.6 7.5 13.2%
Deshonatti 3.1 3.9 24.2%

Readership of Top five Tamil dailies

2008 R2 2009 R2
PUBLICATION (Mid point Jan (Midpoint Jan
(millions) 08) 09) % change

Daily Thanthi 20.6 20.3 -1.6%

Dinakaran 16.8 16.4 -2.7%
Dinamalar 10.4 9.6 -7.7%
Malai Malar 3.3 2.9 -10.7%
Dinamani 2.5 2.2 -10.5%

Readership of Top five Telugu dailies

2008 R2 2009 R2
PUBLICATION (Mid point Jan (Midpoint Jan
(millions) 08) 09) % change

Eenadu 14.4 14.7 1.7%

Sakshi N/A 12.5
Andhra Jyothi 6.8 5.9 -13.5%
Vartha 6.4 4.0 -36.7%
Andhra Bhoomi 1.4 1.1 -24.5%

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 India Media Monitor

Readership of Top ten magazines- overall

2008 R2 2009 R2
PUBLICATION (Mid point (midpoint %
(millions) LANGUAGE PERIODICITY Jan 08) Jan09) change

Saras Salil Hindi Fortnightly 8.5 6.6 -21.6%

Kumudam Tamil Weekly 7.0 6.5 -7.4%
Vanitha Malayalam Fortnightly 5.7 6.0 4.0%
India Today English Weekly 6.2 5.6 -8.6%
Kungumam Tamil Weekly 6.7 5.4 -18.6%
India Today Hindi Weekly 5.8 5.4 -6.9%
Grih Shobha Hindi Fortnightly N/A 5.0
Ananda Vikatan Tamil Weekly 5.2 4.7 -10.9%
Meri Saheli Hindi Monthly 5.5 4.6 -14.9%
Pratiyogita Hindi Monthly 4.4 4.3 -1.6%
Darpan

Readership of Top ten weekly magazines

LANGUAGE 2008 R2 2009 R2

GE
PUBLICATION (Mid point (Midpoint
(millions) Jan 08) Jan 09) % change

Kumudam Tamil 7.0 6.5 13.2%

India Today English 6.2 5.6 14.8%
Kungumam Tamil 6.7 5.4 12.2%
India Today Hindi 5.8 5.4 16.0%
Ananda Vikatan Tamil 5.2 4.7 17.1%
Malayala Manorama Malayalam 2.6 3.1 47.7%
Balarama Malayalam 3.2 2.7 26.6%
Swati Sapari Vara Telugu 2.4 1.8 31.8%
Patrika
The Saptahik Oriya 1.9 1.6 45.4%
Samaya
Outlook English 1.7 1.6 53.6%

Readership of Top ten fortnightly magazines

LANGUAGE 2008 R2 2009 R2

PUBLICATION (Mid point (Midpoint Jan
(millions) Jan 08) 09) % change

Saras Salil Hindi 8.5 6.6 9.3%

Vanitha Malayalam 5.7 6.0 18.1%
Grih Shobha Hindi N/A 5.0
Champak Hindi 3.7 3.2 22.7%
Sarita Hindi 3.4 3.0 25.1%
Aval Vikatan Tamil 2.4 2.1 35.1%
Filmfare English N/A 2.1
Sananda Bengali 2.0 1.7 45.8%
Balhans Hindi 1.6 1.6 62.9%
Anandalok Bengali 1.7 1.5 50.2%

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 India Media Monitor

Readership of Top ten monthly magazines

LANGUAGE 2008 R2 2009 R2

PUBLICATION (Mid (Midpoint
(millions) point Jan Jan 09) % change

Meri Saheli Hindi 5.5 4.6 15.6%

Pratiyogita Darpan Hindi 4.4 4.3 22.6%
Cricket Samrat Hindi 4.8 4.1 17.7%
Grehlakshmi Hindi 4.3 3.8 20.2%
Readers Digest English 4.0 3.6 22.6%
General Knowledge English 3.5 3.0 24.1%
Today
Mathrubhumi Arogya Malayalam 2.6 2.9 41.8%
Masika
Manohar Kahaniyan Hindi 3.2 2.8 26.8%
Vanitha Hindi 2.6 2.6 39.2%
Competition Success English 2.7 2.4 32.7%
Review

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 India Media Monitor

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