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Food inc persuasive documentary, 2009, director writer Robert Kenner


Filmmaker unveils the food industry of the United States, exposing the highly
mechanized underbelly hidden from citizen, with consent of American
government regulator agencies

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Modern era, significant changes to food system
First phrase documentary: The way we eat has changed more the last 50
years than in the previous 10 000
Worldwide, we manipulating the food straight from soil to our supermarkets
In addition, Americas food supply now controlled many corporations, puts
profit ahead instead consumer health, livelihood of the American farmer,
safety of workers and environments

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Persuasive technique frequently used interview
Give personal account on what has happened
Or they were eye-witnesses to something which could give further proof to
back up facts
Or shock the viewer from their past experiences
Somebody who is interviewed may be in charge of something which was
heavily involved in the documentary's topic.

Director relies on the reportages of journalists
Eric Schlosser, a food expert encountered many times in the documentary
Since expert interview, audience depend on him and tends to believe to what
he says
Director always adds content to make the information more appealing to the
audience
In fact, interviews film always backed up with additional content to back up
the statement

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Issue factory farming, how chickens are raised now in contrast of before
How multi-national companies can control and manipulate the farmers that
they own
Targeted audience passage anyone eats chicken, or meat. As same can
happen to meat
Before interviewing women, dozens cases where farmer declined interview,
finally fall to someone whos willing to unveil the truth
In this case, interview used to find the truth
As shes someone who is correctly positioned
Techniques used in order to give further proof to the matter of raising
chicken by questioning people who are in that area
As heavily involved in the topic, gives the audience reliability to every word
she says
States this is not farming, it is mass production
Audience might not completely be convinced, exclusive footage to back up
the statement
At this point, audience feels shocked, manner in raising chicken.
Shocked from the point she was interviewed, showing truth verbally then
visually

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Second passage attempts to explore genetically modified food, how gm meat
has already invaded our supermarkets
Person explaining lost of her child through e-coli
She uses emotive language to create empathy
Through the use of that, the audience is able to understand the emotions of
the person also putting in the persons shoes, therefore be persuaded
furthermore by the documentary

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Issue is represented through the experience of Barbara Kolwacyk.
Purpose raise awareness dangers of the present food industry
Achieved through shock and effective use of language on loss of her child
Techniques relevant to the issue as it takes a real life example from the
individual
Case studies are effective to convey a message to audience, and as she says
own story, words are more sincere words are chosen specifically in relation
with her emotion

Just by knowing situation, it could potentially create feeling of pity.
But also make audience scared to consequences of just simply eating
Was used to make women story tell own experience, whilst doing that, she
employs emotional language to create a bigger impact on the audience.
Emotional language further on linked video footage of her own child. All
elements used to influence views of the audience on the general issue of the
documentary.
While interviewing victim, we had juxtaposition, with what she was saying of
sickness and the death of her child, whilst we have archival footage of
healthy and lively child

Slide 9:
Did very well in influencing and inform on the way we view our food system
To a conclusion, director proposes to take action on the particular issue
Leaves us with you can change the world with every bite, makes us involved.

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