Sampaguita Pictures was established in 1937 in the Philippines. Its first film, Bituing Marikit, starring Elsa Oria and Rogelio dela Rosa, was a box office hit. The company went on to produce films in various genres like action, musical, horror and suspense. It launched the careers of many famous Filipino actors and actresses through the 1940s-1960s, producing numerous hits, before eventually being merged with another studio and closing in the 1980s.
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Sampaguita Pictures Was Established in the Last Quarter of 1937
Sampaguita Pictures was established in 1937 in the Philippines. Its first film, Bituing Marikit, starring Elsa Oria and Rogelio dela Rosa, was a box office hit. The company went on to produce films in various genres like action, musical, horror and suspense. It launched the careers of many famous Filipino actors and actresses through the 1940s-1960s, producing numerous hits, before eventually being merged with another studio and closing in the 1980s.
Sampaguita Pictures was established in 1937 in the Philippines. Its first film, Bituing Marikit, starring Elsa Oria and Rogelio dela Rosa, was a box office hit. The company went on to produce films in various genres like action, musical, horror and suspense. It launched the careers of many famous Filipino actors and actresses through the 1940s-1960s, producing numerous hits, before eventually being merged with another studio and closing in the 1980s.
Sampaguita Pictures was established in the last quarter of 1937.
Its first feature length film was Bituing
Marikit, starring Elsa Oria and Rogelio dela Rosa. It was a box-office hit. The company has continued to make films in the action, musical, horror and suspense genres.
Before the Second World War began, and the Japanese occupied Manila, several Sampaguita films enjoyed box office success in the region. Some of them employed the famous tandem of Carmen Rosales and Rogelio dela Rosa, like Panambitan, Pagsuyo, Jazmin and many more. But the first film made at the Sampaguita studio by Carmen and Rogelio was Takipsilim.
After the war ended, Sampaguita made several war pictures in 1946, including Guerilyera, with Carmen and newcomer Celso Baltazar, Maynila, the comeback picture of Corazon Noble and featuring a little girl Tita Duran, and Isumpa mo Giliw, with husband-and-wife team Angel Esmeralda and Corazon Noble.
After several war musicals became popular, and the studio created a new star team with real husband and wife Pancho Magalona and Tita Duran. They made several hits including Bulaklak na Walang Pangalan, Huwag Ka ng Magtampo, Sa Isang Sulyap mo Tita, and Sa Isang Halik mo Pancho.
In 1950, the studios were hit by fire and hundreds of film prints were destroyed. But in 1951, they top- billed the unknown little girl, Tessie Agana, the daughter of Linda Estrella, in her first lead role in Roberta, with another child actor Boy Alano and the movie was one of the biggest hits of the year.
In the early fifties several actors appeared in the studio's productions, including Alicia Vergel and her husband Csar Ramrez in Ukkala, Diwani, the Philippine folk hero Bernardo Carpio, MN and many more.
In 1952 the half-Filipino half-American Gloria Romero made her first full-length movie as the partner of Cesar Ramirez in an action costume picture Palasig.
Another famous husband and wife team were Rita Gomez and Ric Rodrigo. They were popular together in their movie Diyosa.
The infamous tandem of husband and wife duo Lolita Rodriguez and Eddie Arenas made some dramas together, like Kundiman ng Puso, Busabos, Cicatriz and Mapait na Lihim. The two later divorced. Arenas is still active in Philippine cinema while Rodriguez moved to the United States.
Another husband-and-wife team in the 1950s were Amalia Fuentes and Romeo Vasquez. Fuentes made her last appearance for Sampaguita in 1964, before leaving for another studio.
Though not as well remembered, many supporting actors and actresses, such as Imelda Concepcion and Nelly Baylon worked in the Sampaguita system.
Susan Roces took her first lead role as a boxer in Sabungera opposite Luis Gonzales, but the movie was not a box office hit. Fuentes and Roces are famous for their rivalry when they made the movie Cover Girls in the 1960s.
By that time, a new manager, Dr. Jose R. Perez, took over the reins of Sampaguita.
In 1960, Sampaguita made Pitong Pagsisi supported by 20 Sampaguita stars, including the return of Paraluman who reigned in the studio in the late 40s.
In 1971, the studio was merged with that of Vera-Perez Productions to form Sampaguita-Vera Perez pictures, but despite its fling with musicals, especially with the Nora Aunor-Tirso Cruz III tandem culminating in the 1971 movie Guy and Pip, the studio closed a decade later after its last success Batch 81. The company has been absorbed by Unitel Pictures, where Sampaguita's film library resides.
In 1995, the company ventured into television with GMA Network; they produced the drama anthology Pira-pirasong Pangarap which lasted until 2003, which started another co-production Nagmamahal, Manay Gina. The TV shows were hosted by Gina de Venecia.
All movies were aired on television via GMA News TV's Pinoy Cine Klasika every Sunday afternoons. Starting May 2011, selected movies from Sampaguita Pictures aired worldwide on GMA Life TV, under the movie blocks: Reel Life, Pinoy Cine Klasika and Ginintuang Telon.
Filmography[edit]
1930s[edit] 1938 - Bituing Marikit also known as Beautiful Star 1938 - Alipin ng Palad a.k.a. Slave of Fate 1938 - Dahong Lagas a.k.a. Fallen Leaves 1938 - Himagsikan ng Puso a.k.a. Rebellion of the Heart 1938 - Inang Mahal a.k.a. Beloved Mother 1938 - Madaling Araw a.k.a. Dawn 1938 - Mapait na Lihim a.k.a. Dark Secret 1938 - Paru-parong Bukid a.k.a. Meadow Butterfly 1938 - Tigre (Ang Taong Halimaw) a.k.a. Tiger (The Monster) 1938 - Walang Pangalan a.k.a. Nameless 1939 - Ang Magsasampaguita a.k.a. Sampaguita Vendor 1939 - Gabay ng Magulang a.k.a. Parental Guidance 1939 - Lagot na Kuwintas a.k.a. Broken Necklace 1939 - Pasang Krus a.k.a. Burden Cross 1939 - Siya'y Aking Anak a.k.a. He is my Child 1939 - Takipsilim a.k.a. Twilight
1940s[edit] 1940 - Estrellita a.k.a. Little Star 1940 - Gunita a.k.a. Memory 1940 - Jazmin 1940 - Lambingan a.k.a. Expression of one's love
There are two people of the most sought actor and director in the Philippine Cinema made a wave that make an instant impact in the Industry of Philippine Cinema and made the Philippine Cinema known to the world