THE ULTI MATE

Color Guide
FOR CONTENT MARKETI NG
Color
Wheel
P
U
R
E

C
O
L
O
R
S
C
O
L
O
R

+

W
H
I
T
E
=
T
I
N
T
C
O
L
O
R

+

G
R
A
Y
=
T
O
N
E
C
O
L
O
R

+

B
L
A
C
K
=
S
H
A
D
E
Low Medium
High
CONTRAST IS Essential
HIGH VS. LOW CONTAST
COMPLEMENTARY
TRI ANGLE, RECTANGLE AND SQUARE COLORS
COLORS BRI NG
Emotion
SPIRITUAL,
HEALING,
PROTECTION,
SOPHISTICATED
ENVY, FEMININITY
TRANQUILITY,
SECURITY,
INTEGRITY, PEACE,
LOYALTY, TRUST,
INTELLIGENCE
COLDNESS, FEAR,
MASCULINITY
FRESHNESS,
ENVIRONMENT,
NEW, MONEY,
FERTILITY, HEALING,
EARTH
ENVY, JEALOUSY,
GUILT
BRIGHT, SUNNY,
ENERGETIC, WARM,
HAPPY, PERKY, JOY,
INTELLECT
IRRESPONSIBLE,
UNSTABLE
HEALTHY, HAPPY,
FEMININE, SWEET,
COMPASSION,
PLAYFUL
WEAK, FEMININITY,
IMMATURITY
ROYALTY, NOBILITY,
SPIRITUALITY,
LUXURY, AMBITION,
WEALTH
MYSTERY,
MOODINESS
LOVE, PASSION,
ENERGY, POWER,
STRENGTH, HEAT,
DESIRE
ANGER, DANGER,
WARNING
COURAGE,
CONFIDENCE,
FRIENDLINESS,
SUCCESS
IGNORANCE,
SLUGGISHNESS
DEPENDABLE,
FLEXIBLE, CRISP,
CONSERVATIVE
DULL, BORING,
CONSERVATIVE
FRIENDLY, EARTH,
OUTDOORS,
LONGEVITY,
CONSERVATIVE
DOGMATIC,
CONSERVATIVE
WEALTH, WISDOM,
PROSPERITY,
VALUABLE,
TRADITIONAL
EGOTISTICAL,
SELFRIGHTEOUS
GLAMOROUS,
HIGH TECH,
GRACEFUL, SLEEK
INDECISIVE, DULL,
NONCOMMITTAL
SECURITY,
RELIABILITY,
INTELLIGENCE,
SOLID
GLOOMY, SAD,
CONSERVATIVE
GOODNESS,
INNOCENCE,
PURITY, FRESH,
EASY, CLEAN
ISOLATION, PRISTINE,
EMPTINESS,
PROTECTION,
ELEGANCE,
DRAMATIC, CLASSY,
FORMALITY
DEATH, EVIL,
MYSTERY
BLUE TURQUOISE GREEN YELLOW
PURPLE PINK RED ORANGE
BROWN TAN GOLD SILVER
WHITE GRAY BLACK
COLOR PREFERENCE BY
Gender
CREATED BY COSCHEDULE
THREE PRI MARY COLORS ARE
ALL YOU NEED TO MAKE THE
REST OF THE COLORS ON THE
COLOR WHEEL.
ADDI NG BLACK AND/ OR WHI TE
TO PURE COLOR GI VES YOU
TI NTS, TONES, AND SHADES.
THESE ADD SUBTLE COLORS TO
YOUR COLOR WHEEL.
CONTRAST I S WHAT MAKES YOUR CONTENT READABLE AND
HELPS HI GHLI GHT CONTENT THAT SHOULD STAND OUT. A MI X
OF HI GH AND LOW CONTRAST WORKS BEST.
COMPLEMENTARY COLOR COMBI NATI ONS
ARE OPPOSI TES. THEY ARE GREAT FOR
DRAWI NG ATTENTI ON, BUT CAN GET
JARRI NG I F USED I N EQUI VALENT AMOUNTS.
ANALOGOUS AND MONOCHROMATI C COLOR
COMBI NATI ONS ARE SUBTLE AND PEACEFUL.
SPLI T COMPLEMENTARY
USES THE POWER OF
COMPLEMENTARY BUT
GI VES YOU THREE COLORS.
OTHER COLOR COMBI NATI ONS ARE EASY TO CREATE ON THE
COLOR WHEEL.
COLORS SUGGEST POSSI TI VE AND NEGATI VE EMOTI ONS.
THI S VARI ES ACROSS CULTURES.
MEN AND WOMEN EXPERI ENCE COLOR DI FFERENTLY.
THEY HAVE DI FFERENT PREFERENCES. WOMEN SEE A
BROADER RANGE OF COLORS.
REMEMBER: HOW DO YOU CHOOSE THE BEST
COLOR FOR YOUR CONTENT?
A/B TESTI NG WI TH YOUR AUDI ENCE.
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