THE USE OF PRONOUNS, PARALLELISM IN OBAMAS TWO POLITICAL SPEECHES
MA. LE CHAU HOAI NHAT v08nhale@du.se
Summer, 2008
TABLE OF CONTENTS Page 1. Introduction ............................................................................................................................... 1 1.1 Aim ..................................................................................................................................................... 2 2. Theoretical Background ........................................................................................................... 2 3. Methodology and Data .............................................................................................................. 4 4. Data Analysis and Results ........................................................................................................ 4 4.1 Pronouns ............................................................................................................................................ 4 4.2 Parallelism ......................................................................................................................................... 6 5. Conclusion .................................................................................................................................. 9 References .................................................................................................................................... 11 Appendixes ................................................................................................................................... 12
1 1. Introduction On 4 November 2008, Barack Obama won the election and became the 44 th President of the United States of America. This event didnt only turn a new page in history of Democratic Party but also mark an eloquent talent who is a 46 years president, Barack Obama. The success of Obama more or less depends on his speeches in his electoral campaign. Obama delivered his speeches not only to disseminate information, but also to lay out some of his plans for the country, to affirm his national principles, to set an agenda to shape his national policies of administration, and to unify his audience. In order to attract the audiences attention and make them support his campaign, he manipulated specific linguistic devices in every his speeches to draw on ideas, concepts that could reflect and reinforce the beliefs, values and culture of American That exploring rhetorical devices in political language which Obama used in his speeches is necessary in order to emphasis on the importance of Obamas speeches that help him to be chosen as Democratic Party presidential candidate and then win the USAs presidential election. His speeches made a strong impression on the audience, and nearly two million American supported vigorously his campaign. There were many speeches Obama gave during his president electoral campaign, but the essay analyses two speeches which Obama presented in Springfield, Illinois on February 10, 2007, and in St Paul, Minnesota on June 3, 2008. Obama succeeded in using political language rhetoric in his speeches as a powerful tool to persuade listeners to take part in his campaign and support his decision and plans. In these two speeches, Obama used successfully two rhetorical devices that are pronouns and parallelism. With these two devices, the political language in Obamas speeches achieves a high level of success that is Obama can communicate his thoughts and his purposes. Moreover, thanks to two rhetorical devices, Obama 2 created a intimacy between him and audience, showed sympathy and solidarity, and made audience remember important and significant information. 1.1 Aim What this essay is setting out to do is to investigate the use of personal pronouns and parallelism in two Obamas political speeches (Appendix, p.14 ), and to examine how these rhetorical devices are used effectively in persuasive discourse making Obamas speeches attract audiences attention. 2. Theoretical Background The study of rhetoric is very important in political speech making. Rhetoric teaches politicians how to speak well; it teaches politicians how to present ideas in vigorous and persuasive discourse, and to communicate their thoughts and impressions effectively. According to Jones & Peccei (2004), language can be used to influence peoples political views by exploring in detail the ways in which politicians can use language to their own advantage. Moreover, Aristotles Rhetoric points out that we all employ rhetoric, the persuasive use of language, generally in trying to demonstrate the rightness of what we want the other person to accept. (Joseph, 2006:110) The power of rhetoric is using persuasive discourse to convince an audience. Persuasion is considered as the ways of using language to exploit feelings, to foreground or to obscure responsibility and agency, to repeat equal ideas, or to draw attention to a particular part of the message, as shown in Jones & Peccei (2004:51-52) and Inogo-Mora (2004:47). Relying on the use of rhetorical devices, politicians make the impact of their ideas on the addressee increase to their own advantage. One of the rhetorical devices that politicians usually 3 use in their speeches is that using suitable personal pronouns. Cameron states that one is the frequent use of names, especially first names, and another use of pronouns I and you. There is a preference for informal styles and registers, which connote a higher degree of intimacy or solidarity than more formal ones (2001:132). Based on the Montgomerys public discourse analysis in his article (1999) about distinguishing Blairs attribute and the Queens tribute to Princess Diana, Montgomery focused on rhetorical devices that are pronouns and parallelism. Both the British Prime Minister Tony Blair and The Queen uses parallelism device in their discourse in order to express the sincerity of a tribute to Princess Diana. From the Montgomerys argument, Cameron concludes that The pronouns that predominate in the speech are first person plural ones, we and our. This tends to imply that the attitudes expressed by Blair are common to the nation as a whole (2001:136). Jones & Peccei state that parallelism is a device which expresses several ideas in a series of similar structures. This can serve to emphasise that the ideas are equal in importance and can add a sense of symmetry and rhythm, which make the speech more memorable (2004:51). In one speech, politicians always want the audience to focus on key features - salient points. And the parallel patterns of discourse is seen as a best choice to draw attention to a particular part of their message and make it stand out from the rest of the speech. (Jones & Peccei, 2004:51) With a similar distinction, It could be argued that (1) using personal pronouns in a group of two I and you connotes a higher degree of intimacy and solidarity it makes the gap between the speaker and the listener narrower, (2) the choice of we is considered as a bridge connecting I and you- making a sensation that the speaker and the listeners are the same side, and (3) using parallelism, politicians emphasise their key views, persuade audience to sympathize with their views, and make their speech more memorable. 4 3. Methodology and Data The data for analysis in the study is Illinois Sen. Barack Obamas political speeches in recent American political discourse. The focus is on rhetorical devices that Illinois Sen. Barack Obama used in (1) Obama Presidential Announcement on Saturday, February 10, 2007 with topic: Our Past, Future & Vision for America, and (2) Obama victory speech in St Paul, Minnesota on June 3, 2008. All examples used in this essay are from this source. The reason for choosing this case is that it is such a real political situation in which political language is used. In addition, this data helps to employ a mixed method approach which involved listening the Sen. Obamas speech and observing the way Obama gave his speech. 4. Data Analysis and Results 4.1 Pronouns In Obama speeches The pronouns I, You and We are used much more than other pronouns such as she, he, or they. Comparing the use of pronouns I, You and We with the use of the others (see Table 1- Appendix). Within the key pronouns, the first group of high frequency (above 1%) includes I, You and We. Pronouns I and You occupies above 1% in both two speeches while pronoun We occupies above 2%. Apparently, frequency of these pronouns is higher in both two speeches, which reflects Obamas emphasis on these pronouns for his specific purposes. Hence, it is understandable that Obama has to put more effort into bettering relations with the audience to gain public support in the country. Looking at the following analysis. The use of pronouns I and You expresses sociable styles and connotes a higher degree of intimacy and solidarity, as shown in Cameron (2001:132). The combination of I and You 5 shows not only strong emotion, but also informal relationship between the speaker and the listener. (1) [] But let me tell you how I came to be here. As most of you know, I am not a native of this great state. I moved to Illinois over two decades ago. I was a young man then, just a year out of college; I knew no one in Chicago, was without money or family connections. But a group of churches had offered me a job as a community organizer for $13,000 a year. And I accepted the job, sight unseen, motivated then by a single, simple, powerful idea - that I might play a small part in building a better America. (Appendix, Sp2, p.18) With the skilful use of pronouns and a sociable voice when he said let me tell you how or As most of you know, I , Obama succeeded in expressing his feeling and convinced the listener. Obama not only swayed the audience by establishing a connection between himself and the audience but also narrowed the distance between himself and the audience that made the audience feel that he was standing beside them. Moreover, it seems that Obama was directly talking to them as friends. When he told the story about himself as he was young and how he overcame difficulties, he talked with a friendly way depending on the suitable use of pronouns I and You that made the audience feel to be shared. It may be said that Obama used effectively pronouns I and You for telling the stories about himself and his experience that improved the power of language in his speech. The degree of intimacy and solidarity is higher when Obama used the pronoun we in the following example. (2) All of you chose to support a candidate you believe in deeply. But at the end of the day, we aren't the reason you came out and waited in lines that stretched block after block to make your voice heard. You didn't do that because of me or Senator Clinton or anyone else. You did it because you know in your hearts that at this moment - a moment that will define a generation - we cannot afford to keep doing what we've been doing. We owe our children a better future. We owe our country a better future. And for all those who dream of that future tonight, I say - let us begin the work together. Let us unite in common effort to chart a new course for America. (Appendix, Sp1, p.14) 6 The use of we takes an important role in increasing the intimacy between I and You. This language use helps to create a feeling that Obama and the audience are in the same team, and that they share the same plight. Obama employed the pronoun We to call for a shared sense of recognition of Americans experience. Moreover, the use of we in example (3) below helps to show the solidarity in his speech that is Obamas plans as everyones plans. (3) But all of this cannot come to pass until we bring an end to this war in Iraq. Most of you know I opposed this war from the start. I thought it was a tragic mistake. Today we grieve for the families who have lost loved ones,[ ...] That's why I have a plan that will bring our combat troops home by [....] Letting the Iraqis know that we will not be there forever is [...] (Appendix,Sp2, p.21) Obama said that he had a plan to bring combat troops home by March of 2008. This shows his concern as a leader, and if he became the President of the United States, he would carry out this plan. Moreover, he almost always used the pronoun we to share the responsibility of carrying out important decisions of developing the nation to hearers. When he used the pronoun we in his speech, he left the hearer a feeling that his plans as everyones plans. It is not only himself but also all American has responsibility for carrying out the plans. With the tactics of using pronouns I, You and We, Obama put himself in the audiences position in order to express his highly valuable experience that made his speech more informal and reliable. Furthermore, the audience also felt that they themselves and Obama have the same feeling and experience, and they all worked together for a better America. 4.2 Parallelism The art of persuasion is further enhanced through the incorporation of specific linguistic devices. In Obamas speeches, the stylistic device of parallelism combined with repetition became the carrier to emphasize main contents that Obama wanted the audience to notice. 7 Parallelism is a device which expresses several ideas in a series of similar structures. This can serve to emphasise that the ideas are equal in importance and can add a sense of symmetry and rhythm, which make the speech more memorable (Jones & Peccei, 2004:51). One reason why politicians use parallel patterns of discourse in their speeches is to draw attention to a particular part of their message and make it stand out from the rest of the speech. (Jones & Peccei, 2004:51). The following explanations will examine the occurrence of parallelism at the word, phrase, and clause level. (4) [] And I accepted the job, sight unseen, motivated then by a single, simple, powerful idea[] (Appendix, Sp2, p.18 ) Three words - single, simple and powerful - are adjectives modifying the noun idea and standing before the noun. At the word level, parallel elements are necessarily the same part of speech. Parallel elements not only start with the same part of speech but also employ the repetition of a specific phrase or the same pattern of construction. Repetition of structure and idea is a rule in persuasion (Inogo-Mora, 2004:47). The salient feature in Obamas speeches is the repetition of one word or one phrase in parallel structures at the beginning of sentences that attracts the audiences intention on key views. The followings are wonderful examples of repetition. (5)[...] what sent her and Bill Clinton to sign up for their first campaign in Texas all those years ago; what sent her to work at the Children's Defense Fund and made her fight for health care as First Lady; what led her to the United States Senate and fuelled her barrier-breaking campaign for the presidency. (Appendix, Sp1, p.13) (6) Let us be the generation that reshapes our economy to compete in the digital age. Let's set high standards for our schools .... Let's recruit a new army of teachers, and give them better... Let's make college more affordable, and let's invest in scientific research, and let's lay down broadband lines through the heart of inner cities and rural towns ... (Appendix, Sp2, p.20) 8 In Obamas speeches, he used many repetitions of a word, or a phrase, the word what in (5) or the phrase Let us in (6) is a model one. The repetition of a specific phrase provides logic and rhythm and makes it easy for the hearer to understand as well as to focus on the message. With the repetition of Let us, Obama emphasized equal importance among reshaping the economy, renewing education, investing in scientific research, and improving the connection between inner cities and rural towns. Moreover, when Obama commented on John McCain, he used the repetition of the phrase Maybe if(Appendix, Sp1, p.15-16) at the begining of each paragraph making a good organization for his commentation, which left the audiences soul an unbelief on having trust in McCain. Besides, Obama also emphasized on the union and the strong actions as he used a series of sentences with the repetition of the phrase lets (Appendix, Sp2, p.20) that urged the audience and dignifed the importance of the audiences action. However, in (7) Obama used a more extensive parallelism (Jones & Peccei, 2004:51). Parallel elements are not always set in lists of words that are the same part of speech. Sometimes, these elements are difficult for the hearer to see. Note the use of patterned gerund phrases (v-ing) after the preposition about in (7) (7) It will take your time, your energy, and your advice -- to push us forward when we're doing right, and to let us know when we're not. This campaign has to be about reclaiming the meaning of citizenship, restoring our sense of common purpose, and realizing that few obstacles can withstand the power of millions of voices calling for change.( Appendix, Sp2, p.21) . (about) V-ing + phrase/clause + of + noun/phrase reclaiming the meaning citizenship restoring our sense common purpose realizing (that few obstacles (millions of voices can withstand calling for change) the power) 9 The analysis shows that Obama used skillfully the device of parallelism in order to improve a strong impression of the information on the audience. Obama, in his two speeches, tried to attract Americans attention and stimulate Americans action by making intimacy, solidarity through the frequent use of the personal pronouns I, You, and creating a feeling of inclusion, togetherness as using pronoun We. In addition, the use of parallelism not only is used densely in Obamas speeches but also becomes a key part of his speeches. Especially, the combination use of repetition of a specific word or phrase in parallel structures that helps to emphasize the importance of message, and that is a rule in persuasion. (Inogo-Mora, 2004 and Jones & Peccei, 2004). The power of Obamas speeches, therefore, is the power to persuade, and through speeches Obama seeks to persuade the nation and society. 5. Conclusion Although it is not possible to make strong generalizations from the analysis of data in this small-scale exploratory study, the findings that emerge from the analysis of two political speeches seem to be supported. These findings have helped to explore the aims of the study, which are to examine how pronouns and parallelism are used in political speech; to see how these rhetorical devices create persuasive discourse. This essay explains generally the usage of personal pronouns and parallelism in two Obamas speeches. Obama tactical manipulation of rhetoric helped him to achieve the final purpose which he might convince the public to believe and support his ideas and take part in his electoral campaign. 10 From the findings, the essay might define rhetoric as the choice of linguistic and structural aspects of discourse chosen to produce an effect on an audience. Rhetoric, therefore, is a matter of choice with respect to the use of language as opposed to those uses that are determined by lexical and grammatical structures. Obeying closely grammatical structures of rhetoric will create unseen features of discourse that make the power of language. Examples in Obamas speeches support the claims of Cameron, 2001 that the use of pronouns I and You connotes a high degree of intimacy or solidarity. Furthermore, the use of we increases the intimacy between I and You and helps to create a feeling that the listener and the speaker are in the same team. The repetition of equal elements is to draw attention to a particular part of their message and make it stand out from the rest of the speech, as showed in Jones & Peccei (2004:51). However, the essay indicates a number of directions for further research. What could be revised about the collection of data is collecting all Obamas speeches in his electoral campaign. In doing so, researchers could have more exactly explorations about the effect of using rhetorical devices on a political speech. At the same time, researchers could have a general view of rhetorical devices in a politicians use of persuasive discourse. In addition, the process of data analysis in further research could involve the aspect of analysing the sound, and the gesture. The combination of analysing the wordings- the use of structures, the sound- the use of intonation, pitch, and the gesture the way politicians use their hands and their faces to express their ideas and feelings is very important for exploring more completely the effect of persuasive discourse.
11 References Cameron Deborah (2001). Working with Spoken Discourse. London, GBR: Sage Publication, Ltd. P 123-141. Crystal David. (1997). The English Language: Politics. 2 nd Edition. The Cambridge. p 378. Democratic Party presidential candidate Barack Obama's speech in St Paul, Minnesota. 3/6/2008 http://news.bbc.co.uk/1/hi/world/americas/7434843.stm Illinois Sen. Barack Obama's Announcement Speech. Saturday, February 10, 2007; 3:28 PM. The Associated Press http://www.washingtonpost.com/wp-dyn/content/article/2007/02/10/AR2007021000879.html . nigo-Mora Isabel (2004). Journal of language and politic 3:1, 27-52. Universidad de Sevilla Jones Jason and Stilwell Peccei Jean, 2004.What is language and what does it do? Language and politics. Language society and power. pp 1-15, 36-53. Joseph, John E. (2006). Language and Politics. Edinburgh, GBR: Edinburgh University Press, p 110. 8 April 2008. http://site.ebrary.com/lib/dalarna/Doc?id=10130477&ppg=110
12 Appendixes Table 1: Frequency of personal pronouns. Key Pronouns Speech in Springfield, Illinois. February 10, 2007 (Total words: 2771) Speech in St Paul, Minnesota. June 3, 2008 (Total words: 2805) Total of pronouns Relative frequency of pronouns (%) Total of pronouns Relative frequency of pronouns (%) I (me, my) 43 1,55 35 1,24 You (your, yours) 29 1,04 34 1,21 We (us, our, ours, ourselves) 138 4,98 78 2,78 They (their, theirs, themselves) 11 0,39 5 0,17 She (her) 0 0 16 0,57 He (his, him) 5 0,18 8 0,28 It 6 0,21 5 0,17