Coatings Word November 2010

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WWW.COATINGS WORLD.COM NOVEMBER 2010 5
COLUMNS
14 International Coatings Scene
Europe Biomaterial use gains momentum.
Latin America Comex battles Mexican
graffitti with nanocoating technology.
18 Business Corner System development.
Where value selling begins: Part 3
NOVEMBER 2010 VOL. 15, NO.11
FEATURES
20Adhesives & Sealants Market
The adhesives and sealants market has rebounded somewhat
this year, but still has a way to go before reaching pre-recession levels.
22 Catching Up With Kansai
As part of its expansion plans in the Middle East region, Kansai Paint
recently inaugurated a new plant in Iran.
24 Environmentally Efficient Down the Line
De Dietrich uses Henkels modern nanotechnology for pre-treatment
DEPARTMENTS
6 Editors Page
8 As We Go To Press
8 Index to Companies
10 Fresh Paint
13 Patents
17 New Products
27 Industry News
28 Suppliers Corner
29 People
34 Final Coat
ADVERTISING
SECTIONS
31 Classified Ads
33 Advertising Index
COVER DESIGN BY MIKE DELPURGATORIO
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17
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Industrial paint drives demand;
raw materials remain a
challenge for coatings industry
Editors Page
EDITOR
Tim Wright twright@rodpub.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tomb@rodpub.com
ASSOCIATE EDITOR
Kerry Pianoforte kpianoforte@rodpub.com
ART DEPARTMENT
Michael Del Purgatorio michaeldp@rodpub.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Sidney Lauren (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
RODMAN PUBLISHING
PRESIDENT
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EXECUTIVE VICE PRESIDENT
Matthew J. Montgomery mmontgomery@rodpub.com
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ADVERTISING SALES (U.S.)
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ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
baudry@baudryboisseau.com
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6 NOVEMBER 2010 WWW.COATINGS WORLD.COM
S
uppliers of paints, chemicals and other products have reported dramatically
stronger results in recent quarters after suffering losses during the recession
when manufacturers slashed production, the auto sector ground to a halt and
the housing and construction markets languished.
Paint firms have benefited from restructuring efforts along with the continued grad-
ual industrial recovery. It is also clearer now than ever before that the companies will-
ing to invest in broadening their geographic footprint are ahead of the game.
The worlds three largest paint makersAkzoNobel, PPG and Sherwin-Williams
all recently announced revenue and profit gains in the third quarter.
Charles Bunch, chairman and chief executive of Pittsburgh-based PPG Industries,
touted the companys strategic initiatives in high-growth emerging regions. He said
PPGs record results were achieved despite persistent raw material cost inflation and
anemic construction markets in the developed economies of the world.
PPG saw its profit climb 65 percent in the third quarter because of greater demand for its
industrial coatings. The company reported net income of $262 million compared with $159
million a year ago. Revenue rose seven percent to $3.46 billion from $3.23 billion. Revenue
from its performance coatings business rose three percent to $1.1 billion, and industrial coat-
ings revenue grew 13 percent to $927 million. Architectural coating sales fell however.
Our record third quarter earnings reflect the benefits of the strategic initiatives weve
undertaken to broaden our geographic footprint, especially in high-growth emerging regions,
and the diversity of the end-use markets we serve, Bunch said in a statement.
AkzoNobel said its third quarter net profit rose by 20.8 percent due to strong
demand at its chemicals business, but cautioned that construction and housing mar-
kets remain soft. The Netherlands-based company posted a net profit of 238 million
($332 million) for the quarter, compared with 197 million a year earlier.
Sales rose 12.9 percent to 3.87 billion due to growth in emerging markets and a
stronger dollar, but profitability at Akzos paint and coatings units was pressured by
higher raw material costs and lower volumes in Europe, as housing and construction
markets in the U.S. and Europe showed no signs of a recovery. Excluding currency
effects, revenue rose five percent, said the company.
Although there is reason for caution in mature markets, we are confident that we
are in good shape to benefit from our geographic spread and leading positions, said
AkzoNobels chief executive Hans Wijers.
The strong performance by Akzos chemicals operations echo news from BASF SE, the
worlds biggest player in the sector, which reported a 23 percent rise in third quarter rev-
enue. Demand for chemicals has outpaced supply, in part because some producers shut
plants temporarily during the economic crisis and were offline when demand snapped
backleaving them unable to respond quickly enough to the rapid rebound in orders.
Revenue at Akzos paint business was up eight percent. Higher sales in emerging
markets were offset by a decline in mature markets, particularly in Europe where vol-
umes declined by three percent. Revenue at Akzos performance coatings division, which
makes coatings for products ranging from furniture to cell phones, was up 18 percent,
due to acquisitions, currency effects and five percent higher volumes.
Sherwin-Williams posted flat earnings for the third quarter as an 8.8 percent increase
in revenue was offset by higher raw materials costs. Earnings missed Wall Street expec-
tations and the company cut its earnings forecast for the fourth quarter.
Chairman and CEO Christopher Connor said the timing of price increases also
headed off an earnings improvement that might have resulted as house painting con-
tractors and DIY jobs drove up revenue in the third quarter.
We remain cautiously optimistic about the stability of end market demand and
are working hard to mitigate the effect of rising raw material costs, Connor said.
Raw materials remain a challenge for the foreseeable future.
The Cleveland-based company reported net income of $175.3 million for the third
quarter. It earned $175.2 million a year ago. Revenue rose to $2.17 billion from $2 bil-
lion a year earlier.
TWRIGHT@RODPUB.COM
p6:p. 6 Editors Page 10/28/10 2:13 PM Page 6
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As We Go To Press
PPG to acquire Bairun Chemical Co.
PPG Industries has reached an agree-
ment to acquire Bairun, a privately-
held packaging coatings company in
Gaoming District, Foshan, Guangdong
in southern China. Approximately 70
Bairun employees involved with sales,
research and development, quality
control, technical support, manufac-
turing and warehousing will transfer
with the business.
This acquisition will bolster PPGs
positions in the Chinese and Asian
packaging coatings industry, said
Viktor Sekmakas, PPG senior vice pres-
ident, industrial coatings, and presi-
dent, PPG Asia/Pacific. This acquisi-
tion positions PPG to continue a histo-
ry of strong growth in the packaging
coatings business in a large and grow-
ing region. Furthermore, this acquisi-
tion fits with PPGs global strategy to
grow in coatings and specialty prod-
ucts, especially in emerging regions
such as Asia/Pacific.
The addition of Bairuns technology
and solid position in two large seg-
ments in packaging coatings, the
monobloc aerosol and tube (MAT) and
lug cap, crown and general line (LCG)
segments, complements PPGs strength
in the food and beverage can segment,
added Douglas Pegg, PPG vice presi-
dent, packaging coatings. It also pro-
vides us with manufacturing capability
in southern China, which supplements
our overall China capacity and
improves customer logistics.
PPGs packaging coatings are used
for containers for the beverage, food,
cosmetic, pharmaceutical, paint and
chemical industries.
SIKA STRENGTHENS BUSINESS IN NA
Sika Corporation, the U.S. subsidiary of
Sika AG, has acquired May National
Associates, Inc., a manufacturer of sili-
cone and polyurethane products for
sealing and bonding active in the con-
struction, industrial and distribution
markets. May National is located in
Lakewood, New Jersey with annual
sales revenue of approximately $20
million and 60 employees. The acquisi-
tion expands Sika Corporations posi-
tion in sealing and bonding by enabling
the company to build up its silicone
sealants offering particularly in the
growing solar and faade markets in
North America. After the rollout of its
engineered silicones business in
Europe in 2004, Sika now has the abil-
ity to build a strong silicone footprint in
North America and expand its global
silicone technology and know-how to
this region. May National, founded in
1984, manufactures and markets a full
range of silicone, polyurethane, hybrid
and acrylic sealants and adhesives.
May National will operate as a sub-
sidiary of Sika Corporation and will be
managed under the existing May
National management team. CW
Index to Companies
This index gives the starting page for a department or feature with
a significant reference to a manufacturer of paint, coatings, adhesives and
sealants. Subsidiaries are indexed under their own names.
AkzoNobel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
BASF. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Bredero Shaw. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Dunn-Edwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 29
Freeworld Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Henkel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 24
Industrial Nanotech. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Kansai Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22
Masterchem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Meffert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
PPG. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 13, 34
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Textured Coatings of America. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Tremco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
United Gilsonite Laboratories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Zircotec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
p8:columns 10/26/10 1:52 PM Page 8
Fresh Paint
Textured Coatings of America, Inc.s
CoolWall System was recently chosen as
the exclusive exterior coating for four
energy efficient research homes built by
the Zero Energy Building Research
Alliance (ZEBRAlliance) in cooperation
with the Oak Ridge National Laboratory
and the U.S. Department of Energy. Jay
Haines, president and CEO of TexCote
attended the ribbon cutting ceremony
where he discussed the homes with
Andre Desjarlais, group leader at the
U.S. Department of Energys Oak Ridge
National Laboratory. When asked why
CoolWall was chosen as the exclusive
exterior coating for the project,
Desjarlais said, Most of these colors
have solar reflectances that are double
that of traditional pigments. The
ZEBRAlliance project is testing the suc-
cess of multiple energy efficient tech-
nologies including CoolWall heat reflec-
tive exterior wall coatings.
HERMETA ACQUIRED
BY RPM BELGIUM
To broaden its waterproofing product
offerings for balconies, pedestrian traf-
fic decks and industrial floors, the RPM
Belgium Group has acquired Hermeta
Chemie GmbH, based in Berlin,
Germany. The company produces
polyurethane- and epoxy-based coating
systems sold primarily in Germany,
Poland and Scandinavia. An operating
unit of RPM International Inc., based
in the U.S., the RPM Belgium Group
produces industrial flooring and spe-
cialty waterproofing products for appli-
cations that include building founda-
tions and other below-grade concrete,
bridge decking, balconies and terraces,
stadia and car parking decks. Its busi-
nesses include RPM/Belgium N.V.,
Alteco Technik GmbH, Monile France
and Alteco Polymer Systems.
SHERWIN-WILLIAMS NAMED
EXCLUSIVE PAINT AND COATINGS
SUPPLIER TO HOLIDAY BUILDERS
Sherwin-Williams has formed an exclu-
sive supply agreement with Holiday
Builders, builder of single-family homes
throughout Florida and the greater
Southeast in the U.S. Through this
agreement, Sherwin-Williams extensive
portfolio of paints and coatings will be
used in Holiday Builders homes built in
Dallas-Fort Worth, Texas; Columbia,
South Carolina; Mobile, Alabama; and
throughout Florida.
INDUSTRIAL NANOTECH SPECIFIED
FOR USE ON OIL PIPELINE PROJECT
Industrial Nanotech, Inc. announced
that their patented Nansulate Trans -
lucent PT thermal insulation and asset
protection coating has been chosen for
an oil refinery project to provide thermal
insulation and corrosion protection of an
oil pipeline at Galp Energias Porto
Refinery. Nansulate coatings are cur-
rently included in an additional project
bid, which is pending award, for fuel
storage tanks at the same refinery. The
coatings will be used at their Porto
Refinery and will provide both thermal
insulation and corrosion prevention.
Nansulate coatings resist moisture
absorption and have the ability to retain
their insulating ability over time with-
out degradation. This applications con-
sists of 20 coats of Nansulate
Translucent PT for insulation to reduce
surface temperature from 100C to
approximately 30C. The overall dry film
thickness of the application will be
approximately 1,000 microns. Nansulate
technology was originally created specif-
ically for these types of applications; to
Textured Coatings CoolWall chosen as
exterior coating for DOE research homes
CoolWall coatings will be used on a
Department of Energy research project.
p10-12:p. 10-11 fresh paint june 10/26/10 4:24 PM Page 10
provide a solution to corrosion under
insulation (CUI), while offering excellent
weathering capabilities and perform-
ance attributes that are not typically
found in other types of insulation.
Galp Energia SGPS SA, Portugals
biggest oil company, plans to invest 5.2
billion ($6.5 billion) through 2013 as it
develops projects including Tupi, the
biggest oil discovery in the Americas in
three decades. Galp plans to spend 2.2
billion on its refining and marketing
division, mostly on conversion projects at
its Sines and Porto refineries as it tries to
increase diesel output and improve refin-
ing margins. Galp Energia acquires from
several suppliers the crude oil that is
processed in its refineries at Sines and
Porto. These refineries have a total refin-
ing capacity of 310 thousand barrels of
crude oil a day, or 20 percent of the
Iberian Peninsulas refining capacity.
SHAWCOR ACQUIRES
THERMOTITE BRASIL
ShawCor Ltd. announced its Bredero
Shaw division has completed the acqui-
sition of the remaining 50 percent inter-
est in Thermotite Brasil Ltda. and BS
Servicios de Injeo that it did not pre-
viously own. The purchase price is $37.9
million. Since 2006, Bredero Shaw has
been a partner in this joint venture in
the offshore thermal insulation market
in Brazil. The venture has a strategical-
ly located facility, which provides anti-
corrosion and advanced insulation coat-
ings for offshore applications. Bredero
Shaw anticipates that the demand for
these products will increase as Brazil
invests heavily in offshore oil and gas
developments.
ZIRCOTEC CARBON COMPOSITE
WINS TECHNOLOGY AWARD
A coating that enables engineers to spec-
ify lighter weight carbon composite
materials for harsh applications in ardu-
ous environments has won the presti-
gious 2010 Plastic Industry Best
Technology Application of the Year
Award. Zircotecs plasma-sprayed zirco-
nia-based coating protects composites
from the effects of heat and abrasion in
tough operating environments, opening
up a new stream of materials to design-
ers that offer performance with a weight
advantage. Branded ThermoHold for
Composites, the Zircotec coating is being
successfully used in Formula 1 this year
Fresh Paint
Silver Reaches New Height of Popularity on Vehicles
PPG introduces 66 new shades at annual Automotive Color Trend Show.
F
or the tenth consecutive year, silver has
ranked as the most popular vehicle color in the
world according to data from PPG, the worlds
leading manufacturer of transportation coatings. In
fact, silvers popularity is the highest its been since
1990 when PPG began recording its data.
In North America, the silver, grey and charcoal
category saw a dramatic rise in popularity to 31
percent this year. The color accounted for 25 per-
cent in 2009 and 20 percent in 2008.
Black and white were tied for second (18 percent).
Red was third (11 percent), blue was fourth, (10 per-
cent), naturals, like browns, tans, golds, oranges and
yellows, were fifth (eight percent) and green was last
(four percent.) Just 16 years ago, the most popular
color on vehicles in North America was green with 21 percent, while silver had only eight percent in 1994.
Theres clearly been a significant strengthening of silvers popularity in recent years, said Jane E.
Harrington, PPG manager, color styling, automotive coatings. And, with more than two-thirds of cars in North
America being black, silver or white, one might be inclined to believe that vibrant colors dont exist in automo-
biles anymore. But thats not true. The fact is that these shades continue to evolve. New advances in pigments
and technologies are giving todays vehicles different textural appearances and iridescent sparkle.
In Europe, silver and charcoal (32 percent) were followed by black (24 percent), white (20 percent), blue (10
percent), red (nine percent), naturals (five percent), green (one percent) and other/niche colors (one percent).
In the Asia/Pacific region, silver and charcoal (33 percent) were followed by white (21 percent), black (19 percent), red
PPG presented automotive designers with 66 new exterior shades
and five new interior shades for consideration for 2013-2014
model year vehicles at its 2010 Automotive Trend Color Show.
(continued on the next page)
to allow 650C exhaust gases to be rout-
ed through the cars carbon fiber diffuser,
but is increasingly finding applications
in a broad range of other sectors from
aerospace to carbon composite cycle
wheels where it is used as a high per-
formance braking surface.
BASF TRAINS SWEDISH
SPRAY PAINTERS
BASFs professional spray painter train-
ing has been introduced in Scandinavia.
STAMPP, the training concept developed
by BASF Coatings, has now been
launched in Sweden. STAMPP stands for
Stimulate and revAMp the Paint
Profession and involves a one-year train-
ing program carried out in close coopera-
tion with vocational schools and body
shops. In cooperation with paint school
Haraldbogymnasiet Lackutbildningen in
the Swedish city of Falun, BASF is offer-
ing professional training for young people
to become spray painters. Sweden is
already the fourth country in which
STAMPP is being implemented, after
Russia, Denmark and China.
MEFFERT INAUGURATES NEW
PRODUCTION FACILITY IN MOSCOW
Located in the industrial park
Technopark in Noginsk close to Moscow,
Russia, the new production site of
Meffert AG has started up production.
The paint producer invested 18 million
in the production site of its Russian sub-
sidiary, Meffert Production. The actual
product range of the new plant in
Noginsk includes emulsion paints fol-
lowed by plasters, primers and white
varnishes.
KILZ BRAND RANKS HIGHEST
AMONG PAINT COATINGS BRANDS
Masterchem Industries, maker of the
KILZ line of primers and KILZ Casual
Colors paints, announced that the KILZ
brand was the highest ranked brand
among paint coatings brands surveyed
based upon The Harris Poll 2010
EquiTrend Study. The KILZ brand was
also highest ranked in trust and quality.
The Harris Poll 2010 EquiTrend Study is
based on experiences and perceptions of
19,708 U.S. consumers ages 15 and over
who were surveyed online between
January 12 and 21, 2010. CW
Fresh Paint
(10 percent), blue (eight percent), naturals (six percent), other/niche colors (four percent) and green (two percent).
Color is an important component of how todays carmakers can define and differentiate a vehicle or brand in the mar-
ketplace, said Harrington. The palette of colors being developed for the automotive market is clearly being influenced by
culture, nature, fashion, movies, media, electronics and many consumer products.
At this years annual Automotive Color Trend Show held at PPGs offices, the
coatings company presented its ideas for future vehicle colors. Titled InSite, the
show highlighted the influences of insights from PPGs other color- and coatings-
oriented businesses, such as architectural coatings, industrial coatings, protective
and marine coatings, and aerospace coatings on its automotive coatings offering.
PPG presented automotive designers with 66 new exterior shades and five new
interior shades for consideration in their designs of the 2013-2014 model years.
PPG introduced automotive manufacturers to new colors such as Denim, like
the name a classic true blue with a high effect sparkle; Cognac, a rich coppery
warm brown with an iridescent highlight; Silky Silver, a liquid silver look with a
slight bronze cast; Moonshine Blue, a pale silvery blue like the reflection of the
moon on a lake; and Wicked, a sinister green color inspired by couture fashion.
In addition to color trend forecasting, PPG is continuing to develop new paint
technologies that offer automotive design options to enhance appearance and help
manufacturers differentiate their brands.
PPG has developed proprietary interior coatings that provide the
look and feel of anodized aluminum. The five colors developed are com-
mercially available and allow car makers to provide a luxury look and feel
to their interiors. Anodized aluminum has been a trend in the automotive
aftermarket for several years, said Vala Mohr, PPG manager, interior
color styling. Our technology now brings that same luxurious look to the original equipment market giving
automotive manufacturers another tool with which to enhance their brands.
In addition, PPG highlighted several new coatings technologies that add unique special effects to a cars exterior. New
glass flake technology utilizes titanium dioxide-coated glass flakes that appear as a smooth surface and add an extreme
sparkle and brightness, said Jerry R. Koenigsmark, PPG manager of color design, North America automotive coatings.
Also, new mica technology has helped increase the chroma and brilliancy from standard micas currently in use. This allows
for increased brilliance in colors and greater highlight effects. Koenigsmark also stated that new iron oxide coated alu-
minum pigments allow for increased color capability in the red and orange color space.
New automotive paint shades on display
at InSitePPG Industries' annual
Automotive Color Trend Showat its
color styling studio in Troy, MI.
Patents Update
Patent No. U.S. 7,745,514 B2
PPG Industries has been granted a
patent for a method for making an
organic dispersion of polymer-enclosed
particles from an aqueous dispersion
of the polymer-enclosed particles in a
continuous phase that is an aqueous
medium, comprised of diluting the
aqueous dispersion of the polymer-
enclosed particles with a water misci-
ble organic solvent in an amount suffi-
cient to produce a dispersion wherein
the continuous phase is comprised of a
predominantly organic solvent.
DEPARTMENT OF ENERGY PATENTS
THERMAL BARRIER COATINGS
Patent No. U.S. 7,740,948 B1
The United States of America as rep-
resented by the United States
Department of Energy, Washington,
D.C. has obtained a metallic article
having a thermal barrier coating sys-
tem thereon, comprised of a metallic
substrate having a composition com-
prised of nickel; and a thermal barri-
er coating on a surface of the metal-
lic substrate, the thermal barrier
coating comprised of, a metal-ceram-
ic mixture, the metal-ceramic mix-
ture comprised of yttria stabilized
zirconia dispersed with aluminum
particles, nickel-aluminum inter-
metallic phases interposed between
the metal-ceramic mixture and the
surface of the metallic substrate, the
nickel-aluminum intermetallic phas-
es formed by a diffusion process
between the metal-ceramic mixture
and the metallic substrate.
DSM PATENTS
MULTILAYER COATING
Patent No. U.S. 7,740,944 B2
DSM IP Assets B.V. has been granted
a patent for a multilayer coating in
which a plurality of photocurable
resin cured films are layered, where-
in at least two adjacent layers com-
prise the same hindered phenol
antioxidant in different amounts, and
wherein the antioxidant has at least
one hindered phenol group, the hin-
dered phenol group containing none
or only one sterically hindered alkyl
group selected from the group con-
sisting of an i-propyl group, an i-butyl
group, and a tert-butyl group and
wherein the adjacent layers comprise
urethane meth(acrylate), wherein the
multilayer coating further is com-
prised of an amine compound; where-
in the amine compound is present in
the multilayer coating to prevent the
generation of hydrogen gas.
DU PONT DE NEMOURS PATENTS
AUTOMOTIVE REFINISH COATING
Patent No. U.S. 7,737,243 B2
E. I. du Pont de Nemours and Company
has obtained a patent for urea-contain-
ing polyisocyanate adduct mixture con-
sisting essentially of the reaction prod-
uct of at least one aliphatic isocyanate
trimer; and at least one cycloaliphatic
isocyanate trimer in the presence of a
urea-forming agent; and wherein the
mole ratio of the aliphatic to
cycloaliphatic trimer is in the range of
from 1:2 to 1:10 and the reaction prod-
uct has a molecular weight average of
from 500 to 3000 and an isocyanate
functionality of at least 4.
CIBA PATENTS
FLUORESCENT WHITENING AGENTS
Patent No. U.S. 7,731,820 B2
Ciba Specialty Chemicals Corporation
has received a patent for a composi-
tion comprised of at least one water-
soluble fluorescent whitening agent, a
water-soluble polymer consisting of
acrylamide only or acrylamide and
other monomers, the monomers are
selected from the group consisting of
methacrylamide, N-alkyl acry-
lamides, N-alkyl methacrylamides, N-
hydroxy acrylamides, N,N-dialkyl
acrylamides, N,N-dialkyl methacry-
lamides, N,N-di(hydroxyalkyl) acry-
lamides, morpholino acrylamide,
acrylic acid, methacrylic acid, itaconic
acid, crotonic acid, 2-acrylamido-2-
methylpropane sulphonic acid, allyl
sulphonic acid and vinyl sulphonic
acid, whereby the acidic monomers
are in the form of their free acid or
water-soluble salts and the water-sol-
uble polymer has an average (weight
average) molecular weight of between
500 and 49,000, optionally; polyethyl-
ene glycol with a weight average
molecular weight of between 500 and
6000 and water.
PROCESS FOR THE PREPARATION OF
ANTIMICROBIAL POWDER COATING
Patent No. U.S. 7,736,694 B2
Dupont Polymer Powders has
received a patent for a process of
preparation of an antimicrobial pow-
der coating composition comprised of
the steps of transforming a natural
antimicrobial agent into a salt-form
and micronizing the resulting
antimicrobial salt into powder, mix-
ing at least one of the natural
antimicrobial salt together with at
least one amino-reactive thermoplas-
tic binder resin, subjecting the mix-
ture to a melt compounding process
at a temperature in a range of 80 C
to 230 C, at a residence time period
in a range of 5 to 60 seconds, using at
least one co-rotating twin-screw
extruder with a soft screw design
having conveying elements offering a
high D/d ratio and having mixing for-
ward kneading block elements, cool-
ing the extrudate and micronizing
into powder particles. CW
PPG patents abrasion resistant coating
p13:p. 14 -15 patents-nov 10/26/10 1:52 PM Page 13
Biomaterial use gains momentum
International Coatings Scene
T
he use of biomaterials by coatings
producers and their ingredient sup-
pliers is gathering pace in Europe as
manufacturers, brand owners and retail
chains seek a reduced reliance on petro-
chemical-derived chemicals and lower car-
bon footprints for products.
On current trends, the share of biomateri-
als in coatings and other supply chains dom-
inated by fossil-based chemicals should
increase rapidly over the next 5-10 years.
Biomass is becoming an alternative feed-
stock to crude oil but for the moment our
target is not to replace crude oil but to
increase our share of certain markets with
biomaterials which are competitive in terms
of their cost and technology, said
Christophe Rupp-Dahlem, programs direc-
tor for vegetable-based chemistry at
Roquette, a leading global producer of
starches and starch derivatives which sup-
plies biomaterials for coatings producers.
He was speaking during a press visit to
the companys main site at Lestrem, north-
west France, organized by Roquette and
DSM of the Netherlands with whom it has a
joint venture for developing and producing
corn-derived succinic acid, a polyester build-
ing block for the coatings and other sectors.
Roquette, which is one of the worlds
biggest producers of bio-based polyols,
believes that in France with its large agri-
cultural sector renewable materials will
double their share of industrial raw materi-
al to 15 percent by 2017.
DSM, which has recently moved out of petro-
chemicals production to become a leading pio-
neer in Europe of industrial or white biotech-
nology, says that in the long term plant-based
materials will become the primary feedstock
source for manufactured products.
The company, which through its DSM
NeoResins business is a major supplier of resins
to the coatings sector, believes that coatings and
other sectors like pharmaceuticals and medical
devices, automobiles, personal care products
and electrical equipment will be the major end-
markets for biomaterials.
However, to become a major force in coat-
ings and other sectors in Europe, biomateri-
als face a number of challenges. One of the
biggest of these is the availability of agricul-
tural crops like corn at a competitive price.
A big driver behind moves in the coatings
market into biomaterials is fears about rising
crude oil prices. Coatings producers do not
want to be confronted also with steep increas-
es in prices of agricultural commodities.
At the end of the day the ratio between
crude oil and corn prices will determine the
extent of the success of a venture like this,
said Will van den Tweel, general manager of
Reverdia, the DSM-Roquette joint venture
which at present has at Lestrem a demon-
stration plant with a biosuccinic acid capac-
ity of a few hundred tons.
Corn prices have been rising at a record
rate amidst speculation that they would
return to the peaks of the global food crisis of
2007-2008 with demand outstripping supply.
DSM, which makes succinic acid at Graz,
Austria, from the petrochemical-based
maleic anhydride, has developed an enzyme
and yeast technology which enables
Reverdia to make the chemical from corn-
derived glucose far more cheaply than the
conventional process.
Production of Reverdias biosuccinic is
even less expensive than that of bacteria-
based technologies for biosuccinic manufac-
ture employed by some competitors in North
America and Europe.
With our process, which uses yeast at the
fermentation stage, purification of the biosuc-
cinic is much easier than with the bacteria-
based technology, said van den Tweel..
EUROPE
BY SEAN MILMO
EUROPEAN CORRESPONDENT
MILMOCW@RODPUB.COM
As crude oil
prices climb,
industry is
looking at
alternative
biomaterial
sources
for the
production
of paint and
coating
materials.
p14-15:columns 10/26/10 2:34 PM Page 14
EUROPE
Succinic acid from maleic anhydride sells for 2.50-
4.00 ($3.50 -5.50) per kilo, he said. In comparison we
can sell biosuccinic, which is the same molecule, at a very
competitive price.
DSM NeoResins already envisages marketing coatings
resins with biosuccinic-derived polyesters. DSM also
expects biosuccinate to be a component of composites for
coatings. It can also be used to make biosolvents, plasti-
cizers and biopolymers in coatings and other products.
Currently DSM estimates that coatings, pigments, dyes
and inks account for 11,000 tons of total annual demand
of 35,000 tons of succinic acid worldwide. Once low-cost
biosuccinic becomes widely available, demand for the
chemical for coatings and coatings resins production
could reach as high as 140,000 tons in 2020 out of a total
biosuccinic consumption of around two million tons, most
of which will be used to manufacture polyurethanes and
1,4-butanediol/pyrrolidones.
For DSM biosuccinic is the first in a range of major bio-
materials it is planning to develop from its expertise in
white biotechnology. Biosuccinic in particular has enormous
potential to provide a variety of new compounds and appli-
cations in coatings and other sectors.
It can be used in materials for which it was previously
not viable because of its cost, said Volkert Claassen, DSM
vice president for strategy and growth options. Instead of
succinic acid being like a niche product it will become a
commodity. This will be an impetus for a lot of innovation
work on the chemical.
DSM and Roquette aim to decide within the next few
months on the size and location of a commercial plant for
its biosuccinic process.
The biosuccinic acid is already showing market potential
when supplied in combination with Roquettes bio-based poly-
ols to form composites for coatings and other applications.
Glucose from corn can be hydrogenated to sorbitol, which can
be converted into isosorbide and other diols for which the com-
pany is raising production capacity at Lestrem to 1,000 tons
next year.
In combination with biosuccinic, isosorbide can be made into
a polyester which with other renewable monomers such as
butanediol, propanediol and citric acid can then be extended
into branched copolyesters to give even greater scope for cross-
linking.
Roquette has been recently testing with customers
isosorbide- and succinic-based co- and terpolyesters for
powder coatings applications. It can be applied in very
thin transparent layers and has a high impact resistance,
said Rupp-Dahlem.
Nonetheless, exactly how quickly these polyester-based
products and other biomaterials penetrate the European coat-
ings market will depend on a number of key factors, especially
price trends in agricultural crops.
Over the last two decades renewable feedstocks like corn
and raw sugar cane have experienced lower price volatility
than has crude oil, said van den Tweel. Roquette and DSM are
hoping that over the long term this trend will continue despite
recent fluctuations in corn prices.
DSM is developing enzyme and yeast technologies for pro-
ducing biochemicals as well as biofuels from cellulose and
lignocellulose from the stems, leaves and other residual bio-
mass rather than from crop grains and seeds so that bioma-
terials are no longer directly influenced by food prices.
However this second generation of biomaterials will
require networks of biorefineries across Europe whose
development and construction will have to be supported
by government grants and financial incentives.
Europe has the competence in biotechnology and
chemistry as well as the biomass resources for large scale
bioproduct conversion by 2020, said Claassen.
European governments need to show more determina-
tion to make it happen. CW
Successful Strategies for Decision-Makers
CHEMARK
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387
910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
&Planning
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coat-
ings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
THE
CHEMARK
CONSULTING
GROUP
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
p14-15:columns 10/26/10 2:34 PM Page 15
G
raffiti has not yet become high art
in most areas of Mexico, so enter-
prising paint and coatings compa-
nies are cashing in on the multi-billion-
dollar global problem with nanotech-
based products.
Comex Group, for example, sells Deletum
3000 as its premier anti-graffiti coating
throughout Mexico, but is not yet selling it
in the United States, according to a source
at Comex's U.S. headquarters in Lonetree,
Colorado.
Deletum 3000 was originally developed by
Universidad Nacional Autnoma de Mxico
(UNAM) Professor Victor Castao, a prolific
nanotech researcher at the University's
Center for Applied Physics and Technology,
in Santiago de Queretaro. The technology
for Deletum 3000 was sold to Comex by
UNAM in 2004.
Recently, Deletum 3000 was honored by
the Project on Emerging Nanotechnologies,
which was established in April 2005 as a
partnership between the Woodrow Wilson
International Center for Scholars and the
Pew Charitable Trusts. Castao continues
work on nanotech coatings, and serves as a
consultant to industry, like CG2
NanoCoatings Inc., of Ottawa.
The Comex product is a two-component
system, including a high-performance
acrylic urethane base, plus nanoparticles,
oil and water-proof molecules, and a cross-
linking agent. It is sold in six colors and is
available in 1-, 4-, and 20-liter packages.
Typically, there are three types of anti-
graffiti coatings, including permanent, semi-
permanent and sacrificial. Permanent coat-
ings are formulated to last through multiple
solvent cleanings, and spray paint does not
generally penetrate the surface. Semi-perma-
nent coatings also may be cleaned with sol-
vents, but each cleaning wears away part of
the barrier, requiring reapplications of the
base coating. Sacrificial coatings are water-
based. Providing a smooth wax or polymer
surface that will wash off with the graffiti.
Competing manufacturers of anti-graffiti
paint include Ameron, Dupont, Ecological
Coatings, Graffiti EnviroSafe, Safety Point
and others. Among recent developments in
anti-graffiti paints is a hardener developed
by Bayer that enhances performance of
waterborne polyurethane paints. Another
approach has been developed by Glass
Fusion International, which markets a sili-
ca-based coating that is applied over paint
to resist graffiti. Costs for anti-graffiti
paints and coatings can range from $60 a
gallon to hundreds of dollars.
While the exact cost of graffiti removal is
difficult to sum, in some countries, like the
United Kingdom, the cost is estimated at
$1.5 billion per year, and some cities like
Los Angeles are estimated to spend well
over $100 million per year on the problem.
Last year, Los Angeles enacted a law requir-
ing new buildings to include anti-graffiti
coating, unless the owners sign a contract
vowing to remove any graffiti on their prop-
erty within 72 hours from notification. In
New York, applying graffiti can result in a
$1,500 fine.
On the other hand, a successful graffiti
artist may find his or her work in the
Brooklyn Museum, or purchased for corpo-
rate logo use. According to Wikipedia,
France's graffiti group 123Klan "has
designed and produced, logos and illustra-
tions, shoes, and fashion for the likes of
Nike, Adidas, Lamborghini, Coca Cola,
Stussy, Sony, Nasdaq." CW
Comex battles Mexican graffiti
with nanocoating technology
Nano coatings
are helping to
keep Mexicos
infrastructure
graffitti-free.
LATIN AMERICA
BY CHARLES W. THURSTON
LATIN AMERICAN CORRESPONDENT
THURSTONCW@RODPUB.COM
p16:columns 10/29/10 10:49 AM Page 16
New Products
UGLs new Drylok decorative waterproofer
United Gilsonite Laboratories (UGL)
has introduced a new product in the
Drylok line of masonry waterproofers
called Designer Drylok. Drylok Masonry
Waterproofer is among the top rated
masonry waterproofers on the market
today. New Designer Drylok Masonry
Waterproofer is formulated with an
advanced color system that imparts a
granite like filler system with multicol-
ored specks which is an economical
alternative to solid surface color. Until
now, waterproofers have been a utilitar-
ian paint, used to keep water from
entering a masonry substrate, according
to the company. Now, customers have
the ability to keep water out and create
an up-to-date specked finish to add a
more attractive look to their space.
Latex-based Designer Drylok Masonry
Waterproofer is recommended for use on
masonry walls, cinder and concrete
blocks, stucco, brick, field stone founda-
tions and retaining walls.
DUNN-EDWARDS
INTRODUCES BLOCK-IT
Dunn-Edwards has introduced Block-It
Premium, a new, high-performance
stain-blocking primer. Block-It Premium
is made with a waterborne alkyd formu-
la that provides adhesion, hide and
stain-blocking properties. It is recom-
mended for use on an array of previous-
ly painted or new interior and exterior
surfaces. Block-It Premiums stain-
blocking performance derives from uti-
lizing waterborne alkyd resins, barrier-
type pigments and stain-blocking addi-
tives that form a smooth, tight film over
the stain, locking it in place and pre-
venting it from migrating through the
topcoat. This primer can be used on sur-
faces such as drywall, wood and acousti-
cal ceilings. It is effective in hiding tough
stains caused by food, grease, water or
smoke damage, ballpoint or felt pen ink,
lipstick, crayon and tannin bleeding on
woods. Block-It Premium is eco-friendly
and ethylene glycol (EG)-free.
JOTUN LAUNCHES LADY EFFECTS
PAINT RANGE IN THE UAE
Jotun Paints has launched its latest pre-
mium paint rangeLady Effects. Under
the companys Lady brand, the new line
offers better finish and new interior
effects, which allows customers to be
more artistic in selecting the colors to
complement their lifestyles and person-
alities. The unveiling of Lady Effects is
part of the manufacturers strategy to
maintain its number one position with-
in the Middle East paint market, which
is estimated to be worth $2 billion,
according to the company. With invest-
ments towards the research and devel-
opment of unique products exceeding
$25 million, Jotun has formulated a new
product line that can create unique
effects, such as shimmering wall finish,
which can be achieved using Lady
Effects Pearl; and illusion of color move-
ment with silver sparkles, golden
sparkles and golden base through Lady
Effects Metallic. The range also includes
Lady Effects Glaze, an oil-based glaze
suitable for painting techniques such as
color washing, glazing, sponging, mar-
bling, flame, ragging and other types of
innovative finishes; and Lady Effects
Stucco Antica, which creates attractive
marble effects on interiors. CW
UGL has launched Designer Drylock to add
appeal to masonry applications.
New product line part of Jotuns strategy to
maintain lead position within $2 billion
Middle East paint market.
p17:columns 10/26/10 2:41 PM Page 17
I
n this, our third and final column con-
sidering Systems Value Selling, we want
to address the topic of Positioning. That
is, positioning in your customers mind that
you and your companys capabilities alone
are the resource go-to organization for
problem salvation and opportunity consid-
erations. Simply speaking, you are the cus-
tomers profit improver.
The Systems Value Seller (SVS) achieves
this profit improver position by affecting the
customers processes in two ways:
Reducing the contribution a process makes
to cost; or
By increasing the contribution a process
makes to earning new sales revenues.
The SVS method focuses on the ultimate
end benefit of systems, not their components
and costs. Therefore, the SVS identification
must be with the end-game profit improve-
ment and not with products, equipment, serv-
ices or even with systems themselves. By being
identified with the deliverable objectiveprof-
it improvementyou have cast yourself, as a
Systems Seller who understands his or her
customers total economics. This is power
indeed since you and your customer have the
same profit-improvement objective.
The added benefits forthcoming from a suc-
cessful SVS experience is that the process pro-
fessionalizes the sellers mission by expressing
it in business management terms, not sales
talk. This gives you the seller the same lan-
guage as the customer.
POSITIONING AND SERVICE
To say that a SVS is customer oriented is cor-
rect, but a gross understatement. The SVS
must be the ultimate in customer orientation.
If the tables were turned and you are now the
customer, what would you want a SVS to look
like as a package of capabilities?
A SVSs profile would include:
An in-depth knowledge of one or more of
your processes;
How that knowledge can be applied to cre-
ate the most cost-effective solutions to the
operating problems they create for you;
The SVS would know that most process prob-
lems occur together as a system where one
problem can cause or aggravate another; and
The sellers solutions are also based on systems
and each system will be a custom-tailored pack-
age of hardware (equipment), raw materials (coat-
ings, chemicals, adhesives, etc.) and services, or
the software (plant engineering consulting, tech
service, customer service, product delivery, etc.).
A SVSs objective is to impress you as the
customer by:
Beginning the sale with an intangible
such as the performance of an in-depth
analysis of your process. This sets the stage
under the SVS control;
The SVS, by working closely with your
process managers, will agree on the nature
of problems or issues uncovered;
The SVS must determine what individual
differences of the process are as well as factor
in the similarities from the SVS experiences;
The SVS is under no obligation to advocate
only a single cookbook solution. The sole pre-
conception governing the SVS prescription
is to find the solution that best meets your
cost and operating requirements; and
By bringing together a combination of per-
sonal expertise, experience and information
resources on your industry, the SVS begins
to relieve you of many of the complicated
burdens of improving cost efficiency.
ULTIMATE OBJECTIVE
The SVSs ultimate objective in this selling
System development. Where value
selling begins: Part 3
The last
of a three-
part series
exploring
the topic of
system
selling.
Business Corner
STRATEGIES & ANALYSIS
BY PHIL PHILLIPS, PHD
CONTRIBUTING EDITOR
PHILLIPS@CHEMARKCONSULTING.NET
p18-19:columns 10/26/10 2:42 PM Page 18
STRATEGIES & ANALYSIS
Business Corner
process is to earn the role of an implicit
partner with the target customer.
Alternatively, the SVS wants to literally
earn a seat at the table of decision-mak-
ing within the confines of that customer.
My mentor was Bill Smith, product
manager and excellent SVS. When Bill
was discharged from the Marines at
age 28 he had already received his BS
in Advance Chemical Engineering from
the University of Missouri in only two
and a half years and became a chemical
salesman in a New York office. One of
his assigned accounts was the Fleers
Double Bubble Gum Company. Fleers
was the market leader in bubble gum
at that time but used BF Goodrich
latex, the main component of the bub-
ble gum formula. Bill was determined
to crack the account.
Bill tried in vain to make an
appointment to see the president
since he was the one to make all
material change decisions in the
company. He decided to bring a birth-
day carrot cake to Sid, one a week for
as long as it took. By the third week
Sid came out to see this weird person
and ask, why the cakes? Bill
admonished that he had to get Sids
attention in some unconventional
manner. Sid laughed and asked Bill
what he wanted.
Bill said, All I want is the chance
to assess your production process to
determine how I, and Goodyear Tire
& Rubber Co., can make you more
money. I have a bedroll, changes of
cloths and toilet articles with me
now, so I would plan on staying
inside your plant until I can tell you
something of value to your business.
Can I start now?
Bill solved issues with the BF
Goodrich latex, his competitor and
the Fleers incumbent, amounting to
$450,000 per year in process cost
savings and, within eight months
took all of the $5.5 million latex busi-
ness into Goodyears chemical divi-
sion at a slightly higher price per
pound selling price.
Systems Value Selling can pay off
if analysis disciplines are applied
and well thought out in advance. CW
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p18-19:columns 10/26/10 2:42 PM Page 19
Adhesives and Sealants Market Update
The adhesives and sealants market has rebounded somewhat this year, but
all indications are that it will take several more years before it gains the
levels seen before the recession.
BY KERRY PIANOFORTE
ASSOCIATE EDITOR
T
he adhesives and sealants mar-
ket continues to be negatively
impacted by a number of fac-
tors including the troubled automobile
industry, while consumer adhesives
and sealants are fairing slightly bet-
ter. While volume levels were down in
North America, Asia-Pacific repre-
sents the best opportunity for growth.
According to a study by the consulting
firm Kusumgar, Nerlfi & Growney
(KN&G), the global consumption of for-
mulated adhesives was 16.6 billion
pounds in 2009 worth $20.6 billion.
Volume was down five percent compared
to 2008 while value was off six percent.
Volume in North America declined ten
percent from 2008 while Europe experi-
enced an eight percent fall. Poundage
was up slightly in the Asia-Pacific region
as growth in China and India offset the
declines in most other countries. South
American consumption was down three
percent in 2009.
In North America the recession
caused adhesives and sealants volume
to decline about ten percent in 2009
compared to 2008, said Mike Growney
of KN&G. Most of the fall-off occurred
in the first half of 2009. The end use
with the largest decline in 2009 was
automotive OEM. Other end uses with
large declines include construction and
woodworking. Aerospace, disposable
products and consumer adhesives and
sealants end uses came out the best in
2009. Pressure sensitive products is
the largest adhesive application and
results varied. Industrial pressure sen-
sitive products declined modestly
while consumer applications were off
only slightly.
Indications are that the market for
adhesives and sealants is slowly
rebounding. This year the market has
rebounded somewhat with end uses that
were off the most up the most, said
Growney. However, it will take several
more years before they gain the levels
seen before the recession.
Residential construction continues to
be extremely slow compared to prior
years. Commercial construction in the
privately funded sector has all but dis-
appeared, said Michael J. Soeder, vice
president, marketing, NA, Tremco Inc.,
Commercial Sealants & Waterproofing.
The result effect is less opportunities
for all facets dependent on these mar-
ket segments. The focus has shifted to
restoration and retrofit of structures.
As a result, hybrid technologies in
sealants offering enhanced perform-
ance, paintability, adhesion to a wide
variety of substrates and extended
warranties over traditional urethanes
are getting increased attention.
Use of adhesives and sealants in con-
struction markets represent approxi-
mately 25 percent of adhesive demand
globally, according to William Magee,
global director, strategy and marketing
at H.B. Fuller. The recession dramati-
cally affected demand in these markets
particularly in mature economies, he
said. Use in electronics markets was
also affected but this market represents
less than ten percent of global adhesive
demand. Use in automotive markets
was also affected of course. Packaging
related markets, on the other hand, tend
to be more recession resistant along
with tapes/labels and other consumer
related markets.
The consumer sector has also offered
opportunities for growth. The greatest
opportunity for growth in the residential
arena has been offered by weatheriza-
tion in existing homes, said Soeder. If
the Cash for Caulkers initiative had
materialized, this would have been even
more significant. With tax credits on
windows, though, this has created a need
for the sealants used in their installation
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and a bump in sales that might not
have been seen otherwise. Commercial
segments impacting consumers the
most and with the most activity and
funding are those that are federally
funded, healthcare and the institutional
segments.
The adhesives and sealants industry
also continues to be challenged by ris-
ing raw material prices. Tremco has ini-
tiatives to deal with energy issues both
internally and externally. Internally,
we have begun the process of reducing
our energy requirements by 50 percent
over the next ten years through process
improvements and building upgrades,
said Soeder. Externally, we have been
continuing our efforts on the develop-
ment of comprehensive, compatible
building enclosure solutions that con-
trol air and moisture infiltration, and
utilization of best practices in the
design and construction of weathertight
buildings, to reduce energy consump-
tion and prolong building life.
Incorporating many of these solutions
and practices, Tremco has completely
restored its corporate headquarters to
demonstrate their effectiveness and
enhance its energy efficiency, indoor air
quality and occupant comfort while
reducing operating costs. This includes
energy-efficient windows and engi-
neered transition assem-
blies to provide a secure
tie-in from the window
assemblies to the wall
assemblies as well as
wind turbines and vege-
tative roofs.
Another important
issue facing adhesives
and sealants manufac-
turers is environmental
regulations. Regulations
are ever changing for
adhesives, said Magee.
Regulations such as
REACH present chal-
lenges and add cost for all chemicals pro-
ducers, and the impacts for adhesive
manufacturers are no different. In our
view, other regulatory changes present
challenges for H.B. Fuller and the indus-
try to innovate and develop solutions
which address these changes. There are
many adhesive technology options which
can address VOC related and other
changes. Its a matter of using these tools
to meet the needs of the particular
industry performance required.
This shift to low-VOC technologies
has had a major impact and may offer
new opportunities. These alternatives
are gaining acceptance in other parts of
the country and are pushing higher
VOC products into decline that much
faster, said Soeder. Green building ini-
tiatives like LEED and the federal green
purchasing mandates, which cross all
geographic areas, are creating even
greater demand. The real question now
is what pending regulations such as
Californias Green Chemistry Rule and
the pending EPA Chemical Action Plans
are going to do to the industry. These
have the potential to completely change
the base technologies used in the indus-
try. That is a big wild card and we just
dont have a total understanding of what
the impact will be.
Tremco has focused substantial effort
on the development of a green concrete
technology platform. With fast track
construction creating continuing de -
mands for the reduction in construction
cycles and improved productivity, we
have developed waterproofing mem-
branes, which can be applied to green
concrete instead of having to wait weeks
and our Vulkem 45SSL Expansion Joint
Sealant, which allows next-day applica-
tion to joints in concrete slab pours while
ensuring adhesion and eliminating
green cracking as the concrete cures,
said Soeder. Development is continuing
and we will have some exciting and inno-
vative new products to announce in the
near future.
H.B. Fuller has launched Flextra,
which offers water-based, solvent-based
and solvent free options for flexible pack-
aging. The company has also launched
Clean Melt low application temperature
Case and Carton adhesive and an inno-
vative new packaging adhesive for the
agricultural market. CW
H.B. FULLER AND RPM MAKE KEY ACQUISITIONS
Adhesives and sealants manufacturers H.B. Fuller and RPM have made a
number of acquisitions. Recently, H.B. Fuller has completed acquisitions
in three strategic areas. Our acquisition of Egimelt in Egypt strategical-
ly positioned us to grow in that region of the world with key customer part-
ners, said Magee. We acquired Nordic Adhesives which added to our flex-
ible packaging technology portfolio and gave us a foothold in this market
in Europe. Most recently, we acquired Revertex Finewaters in Malaysia,
again positioning ourselves to grow in this part of the world.
RPMs Building Solutions Group has acquired Park Dis Ticaret A.S., a
leading supplier of sealants, tapes and membranes to the construction mar-
kets in Turkey. Based in Istanbul, Park has annual sales of approximately
$10 million. Founded in 1994 by Adnan Akkin, Park distributes high-per-
formance sealants, weatherseals, structural silicones, one-side and double-
side adhesive tapes, and adhesives to customers in Turkey, Russia and the
Middle East. This acquisition will provide Tremco illbruck and the RPM
Building Solutions Group (BSG), a strong base from which to grow our
international presence, said Frank C. Sullivan, RPM chairman and CEO.
As part of the RPM BSG, Park will also be able to expand its product offer-
ings into new categories, such as firestopping. We look forward to having
Adnan Akin and his management team join RPM.
Source: KN&G
As part of its expansion plans in the Middle East region, Japans leading
coatings manufacturer recently inaugurated a new plant in Iran.
BY TIM WRIGHT
EDITOR
K
ansai Paint, Japan's leading
paint manufacturer, with
operations in more than 40
countries spanning the globe from
Asia to Europe and North America,
recently expanded its operations in
the Middle East, Central Asian and
North African regions as well as
India and China.
Formed in 1918, Kansai Paint has
since grown to become the 7th
largest paint manufacturer in the
world and with the establishment of
Kansai Paint Middle East (KPME) in
Dubai, UAE, as its window company
for the Middle East, Central Asian
and North African regions including
Iran and Pakistan, Kansai is poised
to serve these markets with its cut-
ting edge technology.
KPME through its wholly owned
subsidiaries has been manufacturing
and selling a complete range of prod-
ucts in Pakistan since 2009 while its
Iran plant was inaugurated on July
11, 2010 by Mr. Shoju Kobayashi,
chairman of Kansai Paint.
According to Mr. Kobayashi,
Kansai Paint is a technology driven
company as opposed to being brand
driven. As such it operates one of the
largest research and development
centers for paint and coating solu-
tions in the world. The firm is
focused on developing leading tech-
nology in coatings, spending more
than $50 million annually on
research and development alone.
With more than $2.7 billion annual
sales and an asset base of approxi-
mately $2.6 billion, Kansai Paint oper-
ates three state-of-the-art automotive
paint plants from its headquarters in
Osaka, Japan and is the leading sup-
plier of automotive coatings to Toyota,
Suzuki, Nissan, Honda, Peugeot and
Renault worldwide.
Coatings World had the chance to
discuss Kansais recent investments
in the Middle East region, as well as
the firms broader strategy, with the
chairman, Mr. Kobayashi.
What coatings markets will the new plant in
Iran serve and what is the strategy behind
this capital investment?
The manufacturing plant in Iran will
serve the automotive and industrial
coatings markets within Iran and
some countries in Central Asia. As far
as the reasons for this investment are
concerned, Kansai has been supply-
ing paint to automotive customers in
Iranalongside Dupont, PPG, BASF,
Henkel and other global players
since 2005. Kansais supply to the
region operated under an import
model. However, this model continued
to become more and more impractical
due to increases in demand and over-
all volumes. Therefore Kansai estab-
lished a production base to serve the
Iran market more efficiently.
What is the initial production capacity?
Catching up with Kansai
Kansai Paint Expands in Middle East
Kansais new Iran plant was inaugurated in July 2010.
The current capacity on a single shift
basis is 18,000 tons.
According to Kansais estimates, what is
the current size of the Middel East coatings
market?
Though estimates vary, based on publicly
available information, the size of the
market is currently in excess of $3 billion.
What is Kansais market share in the region
and what are your growth projections for the
future?
Kansai is a new entrant, having
established its window company,
Kansai Paint Middle East, in early
2008. Therefore our share is quite
modest at this stage. However, given
the strength of the Kansai product
portfolio, the company expects to
achieve a double-digit share of the
market within the next ten years.
What are Kansais goals for the new plant
and in the Middle East region as a whole?
Kansai has set-up two new plants since
the establishment of Kansai Paint
Middle East and intends to construct
an additional seven plants over the
course of the next few years. The num-
ber plants, their size and scope will of
course depend on the emerging oppor-
tunities and Kansais ability to pene-
trate each market and build scale.
How would you characterize the Middle East
paint and coatings industry and how does it
differ from other regions?
The Middle East, Africa and Central
Asia region is in a sense an emerging
market as opposed to the mature mar-
kets of Japan, Asean, Europe and
North America. Moving a step ahead of
the vertical integration of the oil and
gas industries and the petrochemical
sector, which has direct synergies with
the natural resource availability in the
region, many economies are building
infrastructure for new industries such
as light manufacturing, tourism, finan-
cial services and sophisticated global
trading hubs. The economic boom, and
subsequent changes happening in the
market have led to the growth of vari-
ous infrastructure and industrial seg-
ments, which in turn has driven
growth of the paint and coatings sector
in these countries.
How would you characterize the state of
the coatings industry as a whole?
The global coatings industry has been
consolidating through mergers and
acquisitions over the last five years.
Moreover, there is an increased
requirement for developing not only
environmentally friendly products but
coatings for new emerging applications,
leading to the need for fairly significant
investments in research and develop-
ment. Secondly, volume has become
important in securing raw materials at
globally competitive prices. Thus, scale
is becoming essential for long term sus-
tainability. Until 2006, no global com-
pany enjoyed a market share exceeding
seven percent; with the acquisition of
ICI by AkzoNobel and of Sigma by PPG
the measure has changed.
Is Kansais business rebounding after the
recession?
Kansai was able to come out of the eco-
nomic crisis fairly quickly since its main-
stay in term of segments was automo-
tive, which was able to garner significant
government support. Moreover, in terms
of geography, China and India were
Kansais main markets outside Japan
and these did not suffer for too long;
these markets are booming across all
segments.
What can we expect moving through the next
few quarters from Kansai Paint? Describe the
firms strategy for navigating these turbulent
times?
Kansai is maintaining its growth ori-
ented mind-set in terms of its strate-
gy and plan while being particularly
cautious with respect to costs.
Where can we expect to see future investment?
The next few investments are expected to
be in China, India, The Middle East and
Africa. Kansai has already announced an
approximately $100 million investment
in India. CW
An interior view of Kansai Paints new plant in Iran, which will manufacture coatings for
the automotive and industrial coatings markets within Iran and central Asia.
Shoju Kobayashi
Chairman
Kansai Paint
De Dietrich Thermique uses Henkels modern nanotechnolocy for pre-treatment.
BY TIM WRIGHT
EDITOR
N
anotechnology offers metalworking business-
es great potential for more efficient and envi-
ronmently friendlier pre-treatment processes.
New nanoceramic conversion treatments like
Henkels Bonderite NT score highly over traditional
processes through leaner process management, lower
energy costs and considerably reduced maintenance
effort.
The current global ecological situation calls for the
responsible and intelligent use of the available resources.
The demand for and use of environmentally benign man-
ufacturing technologies have therefore rocketed in the
last few years. One example is De Dietrich Thermique
based in Mertzwiller in Alsace, France. As one of the
leading manufacturers of heating systems in Europe, the
company produces over 200,000 heating boilers and hot
water storage units at the site per yearabout 80 per-
cent of these are coated. In 2009, the company switched
from the conventional iron phosphating metal pre-treat-
ment method to nanoceramic conversion protection with
Bonderite NT.
After the old production facility was totally destroyed
in a fire, one of Europes most advanced coating lines has
now been built here. True to our company philosophy, a
top design priority was the use of environmentally
benign process technologies, without compromising on
quality, said Pascal Kern, technical manager at De
Dietrich. The companys high quality aspirations are
obvious from a glance at its list of references. Be it at
Hungarys National Museum in Budapest, the luxury
Ermitage hotel in Geneva or the IMKB stock exchange in
Istanbul, heating systems from De Dietrich are in opera-
tion all over the world. Its famous post horn logo dating
back to 1778 is considered the oldest in the industry.
In its quest for an alternative, environmentally sound
pre-treatment process, the company finally opted for
Henkel and its Bonderite NT surface treatment to
replace traditional iron phosphating before the applica-
tion of the paint finish. On the metal surface, the novel
process generates a nanoceramic conversion layer that
gives long-term protection from corrosion creep and
improves paint adhesion. What makes it special is that
its formulation contains no toxic heavy metals such as
chromium and nickel, and no eutrophication-inducing
phosphates or organic compounds. As neither toxic heavy
metals nor phosphates have to be disposed of, the process
has a high sustainability profile from the ecological point
of view. However, it also brings major benefits to the pre-
treatment process in terms of quality and economy.
Meanwhile, Bonderite NT has been in successful use at
De Dietrich for a year and has demonstrated its suitabil-
ity for the task at the site. Supplied as finished parts, up
to 3,000 iron housings have to be prepared for powder
coating every day. Mr. Kern estimates that costs would be
Environmentally Efficient Down the Line
For corrosion protection, De Dietrich utilizes nanotechnology for
coating its heating systems. Henkels Bonderite NT is applied
here by spraying.
two to three times higher if the entire coating process
were outsourced to an external service provider.
Moreover, having the process in-house allows the compa-
ny to respond flexibly when it comes to choosing colors.
Mr. Kern is responsible at De Dietrich Thermique for the
entire painting process and hence also for the use of the
new Bonderite NT pre-treatment technology, which is
applied by spraying.
IMPORTANT CONTRIBUTION TO
RESOURCE-EFFICIENT MANUFACTURING
The continuous spraying line for pre-treatment comprises a
total of four process steps. The first two steps are alkaline
degreasing followed by a three-stage rinse. Then the
Bonderite NT conversion coating is applied and the surfaces
are rinsed with deionized water in the final step. The advan-
tages of the new process have impressed Mr. Kern.
The new process from Henkel has worked perfectly
from the start and the results have exceeded our expec-
tations, he said.
The elimination of the previously necessary passivation
stage not only makes the entire process shorter but brings
other benefits as well. A big advantage is also that there
is no need to heat the system to 55C, as required in the
old phosphating zone, since the new conversion process
operates at room temperature. Mr. Kern estimates the
energy savings to be around 30 percent compared to the
previously used iron phosphating. Last but not least, the
shorter contact time of 45 seconds creates basic potential
for accelerating throughput on the pre-treatment line still
further. However, this advantage is not currently exploit-
ed at De Dietrich Thermique because of the slower down-
stream powder coating process.
Better results have also been achieved in terms of
water consumption, cleanliness and disposal. What
makes a big difference is that phosphates and heavy met-
als were deliberately rejected in the products develop-
ment. This means that the process no longer generates
sludge, and the time and expense required for mainte-
nance and disposal have thus been dramatically reduced.
We no longer have to remove the sludge from the tank
every day, the pipes and spray nozzles remain uncongest-
ed, and we need fewer replacement parts, Mr. Kern said.
Cost savings of some 250,000 are achieved in this way.
The sites additional own purification system for treating
the process water is now no longer needed.
To ensure a high level of corrosion protection, we used
to have to replace the conversion bath three times per
year. Today, the water remains in the new, resource-effi-
cient process, Mr. Kern said. The Bonderite NT bath is
controlled and topped up simply and quickly on the basis
of the pH.
BETTER CORROSION PROTECTION
COMBINED WITH OPTIMAL PAINT ADHESION
Before it was introduced in this pre-treatment line, the
Bonderite NT process was extensively tested in the
Henkel labs and had successfully completed trials on
another coating line. Comparative measurements were
carried out over a period of months until the final
approval was granted.
Although the inorganic nanoceramic layer is just 20 to
30 nanometers thick and hence much thinner than an
iron phosphate coating, the extensive preliminary tests
showed significantly better results for corrosion protec-
tion and paint adhesion than those achieved with the
conventional process. In the ISO 9227 salt spray test on
painted steel panels, for example, De Dietrich
Thermiques specification of 300 hours with less than 1
mm corrosion creep from the scribe were not only
achieved but also exceeded with a pass performance at
600 hours.
In the past we used to have great difficulty passing
our specification with iron phosphating, said Mr. Kern.
The typical golden shimmer of the Bonderite NT coating facili-
tates visual inspection of parts. Pascal Kern of De Dietrich and
Bernard Claveau of Henkel worked hand in hand to put the new
pre-treatment process in place.
Water consumption has been dramatically reduced as a result of
the new pre-treatment process.
The nanoceramic coating is also superior as far as paint
adhesion is concerned. Bonderite NT creates a continu-
ous, high-density inorganic layer of nanoceramics, accord-
ing to Bernard Claveau, sales representative at Henkel,
explaining the principle of this modern technology. The
coating increases the surface area of the metal, offering a
greater surface for paint adhesion than what can be
achieved with iron phosphating. The golden shimmer of
the part surfaces pretreated with Bonderite NT also facil-
itates visual inspection of the process. More than steel,
Bonderite NT can also treat aluminium and zinc.
The implementation of Bonderite NT has enabled us to
achieve significant improvements in metal pre-treatment over
the previously used iron phosphating method, said Mr. Kern.
The nanoceramic coating delivers outstanding quality and
points the way forward ecologically and economically. CW
After the final powder coating, the parts are optimally protected against corrosion.
Industry News
Taminco has significantly increased its
North American specialty amine deriv-
atives capacity in order to address
growing market demand for a variety
of amine-derived products that are
used in water treatment, gas treat-
ment, pharmaceuticals, coatings and
other applications. Three state-of-the-
art production unitsfor the produc-
tion of alkylalkanolamines (AAA) and
diethylhydroxylamine(DEHA)are up
and running as part of a major expan-
sion to its St. Gabriel, Louisiana site,
making it one of the largest specialized
amine derivative plants in the world.
The newly built multi-million dollar
units became fully operational in
August and marked the consolidation
of Tamincos U.S. operations into two
facilitiesSt. Gabriel and Pace,
Florida. Ingham said the integration
has led to a significant reduction in
logistics as well as overall streamlined
operations.
LUBRIZOL CONTINUES
EXPANSION INTO CHINA
The Lubrizol Corporation broke
ground on its new additive plant in
China, the centerpiece of its previous-
ly announced 10-year investment
plan to upgrade operations and
increase its global capacity in lubri-
cant additives. The manufacturing
site in South China, within the
Zhuhai Gaolan Port Economic Zone,
will be developed and phased in to
meet market demand. By phasing in
select capacity additions in China,
Lubrizol aims to respond to lubricant
growth in Asia and better match its
manufacturing footprint with global
demand patterns. The site is ideally
located for exporting products
throughout the region. The plant is
scheduled to commence operations in
the first half of 2013. Production at
the plant will focus on select additive
components, eventually incorporating
driveline, industrial and fuel compo-
nents, manufacturing and blending. It
is estimated that the Zhuhai facility
will require an investment in excess
of $200 million over the next three
years. The new plant will be comple-
mentary to Lubrizol's existing joint
venture, Lanzhou Lubrizol Lanlian
Additive Co., Ltd.
MOMENTIVE AND HEXION
COMPLETE MERGER
Momentive Performance Materials
Holdings Inc., the parent company of
Momentive Performance Materials
Inc., and Hexion LLC, the parent com-
pany of Hexion Specialty Chemicals,
Inc., completed the previously
announced combination of Hexion and
Momentive. The combined forces now
have 117 production facilities, more
than 10,000 associates, pro forma
annualized sales of approximately $7.5
billion and proforma adjusted EBITDA
of $1.24 billion. The new Momentive is
one of the world's largest specialty
chemicals and materials enterprises
with approximately 28 percent of its
sales in fast-growing regions including
the BRIC countries (Brazil, Russia,
India and China), 33 percent in Europe
and 39 percent in North America. The
combined companies will operate
under the Momentive name and are
introducing a new logo designed to cre-
ate a bold new look for the enterprise.
The new Momentive is headquartered
in Columbus, Ohio. Its silicones and
quartz business is headquartered in
Albany, New York. The new Momentive
is organized into three global business
divisions: Silicones and Quartz, led by
president Steven Delarge; Epoxy,
Phenolic and Coating Resins, led by
president Joseph Bevilaqua; and
Forest Products, led by president Dale
Plante. Momentive Performance
Materials was formed in 2006 through
the acquisition of GE Advanced
Materials. Hexion Specialty Chemicals
was formed in 2005 through the com-
bination of Borden Chemical, Inc.,
Resolution Per formance Products, Inc.,
Res olution Specialty Materials, Inc.,
and Bakelite AG
PERSTORP DOUBLES PRODUCTION
CAPACITY AT ITS UK-SITE
Specialty chemicals company
Perstorp, supplier of caprolactones
and its derivatives, has announced the
investment to double the production
capacity of its Warrington, UK site is
on track to reach mechanical comple-
tion by the end of the year and begin
commissioning in early 2011. The full
capacity expansion is expected be on
stream in the summer of 2011.
According to the company, the market
for caprolactone-based technology is
growing rapidly by more than five per-
cent per year. Caprolactones are used
in coatings, adhesives, sealants and
elastomers applications.
SUDARSHAN EXPANDS
HPP PIGMENT CAPACITY
Sudarshan Chemical Industries
Ltd., Pune, India, is set to invest
approximately $15 million to expand
capacity at its high performance pig-
ments production facilities. The
products marketed globally under
the Sudaperm trademark meet the
durability requirements for exterior
coatings, plastics and specialty
printing inks where color retention
and chemical fastness are required
in-use. Sudarshan offers a wide port-
folio of high performance pigments
including Benzimidazolone (PY154,
PO64), Isoindolinone (PY110),
Isoindoline (PY139), DPP (PO73,
PR264), Anthraquinone (PR177) and
Quinacridones (PV19, PR122). CW
Taminco expands in North America
p27:columns 10/26/10 2:46 PM Page 27
Suppliers Corner
Troy Corp. has introduced Troysol
ZLAC, a substrate wetting and flow
additive that contributes zero VOCs to
aqueous systems. The product is the
latest addition to Troys Z-line of
green performance additives engi-
neered to help paint and coatings man-
ufacturers achieve regulatory compli-
ance and still maintain optimum per-
formance. Troysol ZLAX provides the
same benefits and attributes associat-
ed with Troysol LAC, but without the
VOCs, the company reports. Silicone-
free, APE-free Troysol ZLAC is the lat-
est in a class of multifunctional addi-
tives developed by Troy. Troysol ZLAC
promotes wetting of low energy sub-
strates and provides higher gloss,
improved flow and leveling, and excel-
lent color acceptance.
ULTRABLEND DISPENSER MELDS
SMALL SIZE, SPEED, PRECISION
Colorant dispenser and mixer manu-
facturer Ultrablend has introduced
the UltraBlend XE automatic dis-
penser. Ideal for smaller stores, the
XE can be used as a backup unit or
for running specialty dispensing jobs
in bigger stores that already have
large capacity dispensers. At 32 inch-
es x 32 inches, the UltraBlend XE
measures a smaller footprint than
one manual dispenser. It is capable of
simultaneously dispensing up to 16
colorants and is accurate up to 1/768
fluid ounce (+/- 2%). Programmable
automatic agitation prevents col-
orant settling or separation and it
accommodates any size container
from pint up to five gallons. The
XE has a canister capacity of up to 16
three-quart canisters, is zero-VOC
and low-VOC compatible and offers a
humidifying nozzle with automatic
the Auto-Cap and SmartChamber
humidification system to prevent
nozzle drying and the need for spe-
cial cleaning tools. All of Ultrablends
equipment is also web-enabled,
which allows the company to remote-
ly diagnose and in most cases repair
any problems that arise, as well as
upload color formulation databases
as they are regularly updated.
NEW DOW CORNING
255 FLAKE RESIN
Dow Corning Corporation has intro-
duced a new silicone solid flake resin
to its full line of flake resins that is tai-
lored to meet needs for higher-temper-
ature performance, VOC reduction and
FDA compliance in powder coatings
and cookware/bakeware coatings. Dow
Corning 255 Flake Resin is a 100 per-
cent silicone, hydroxyl-functional solid
flake resin designed for use as a binder
for powder coatings to increase heat
stability and weatherability. The high
glass transition value offers greater
assurance of storage stability and pow-
der flowability, and the high residual
silicon dioxide content contributes to
higher-temperature performance. Dow
Corning 255 Flake Resin also can be
used as a blending resin with solvent-
based silicone resins to reduce VOC
content or with solvent-based organic
resins to improve heat stability and
weatherability.
SHAMROCK SHOWCASES
NEW ADDITIVES TECHNOLOGY
Shamrock Technologies latest prod-
uct offerings include MicroFLON,
NanoFLON and Fluoro-T fluoropoly-
mer additives. Part of Shamrocks
premium line of PTFE products, they
are specifically designed for applica-
tions where anti-wear and friction
modification are essential, according
to the company. The MicroFLON
prime PTFE grade offers customers a
broader range of applications includ-
ing food contact, and the tight
process and particle size control
deliver superior dispersion and dis-
tribution benefits. NanoFLON prime
PTFE grade offers particle sizes as
small as 200 nanometers, which pro-
vides a break-through in slip, abra-
sion-resistance and release, accord-
ing to the company. The Fluoro-T
product line offers outstanding coef-
ficient of friction and wear resistance
in both nylon and acetal (POM)
applications.
COGNIS LAUNCHES FOAMSTAR
A 46 POLYMER-BASED DEFOAMER
Cognis has launched FoamStar A 46,
a Star polymer-based organo-modi-
fied silicone defoamer, which can
improve the film appearance proper-
ties of paint. According to the firm, it
is an excellent defoamer for zero to
50 g/l VOC, medium to low PVC pre-
mium paints, and enables manufac-
turers to meet the need for low emis-
sion paint. The new high-perform-
ance defoamer works agains micro-
foam and can be used in both highly
tinted and high-gloss paints. Its high
persistency and good dispersibility
help to improve the film properties of
VOC-free paints. In addition,
FoamStar A 46 reduces the amount
of defoamer needed by up to 50%,
while also delivering very fast bubble
break times.
UNION PROCESS NEW LAB
MODEL ATTRITOR FOR SMALL MEDIA
Union Process has built an 05-SDM
hybrid mill capable of small media
milling. The model 05-SDM combines
the features of a standard wet grind-
ing, laboratory Attritor batch mill
with the added benefits of being able
to handle small media milling. CW
Troy offers new multifunctional additive
p28:p.50 SC-dec 10/26/10 2:47 PM Page 28
People on the Move
AkzoNobel broadens its leadership team
AkzoNobel has broadened its leader-
ship team. A nine-person executive
committee has been established com-
prised of the current board of manage-
ment members including Hans Wijers,
CEO; Keith Nichols, CFO; Leif Darner,
performance coatings; Tex Gunning,
decorative paints and Rob Frohn, spe-
cialty chemicals and four new leaders.
Joining AkzoNobel to form part of the
new executive committee is Marjan
Oudeman. Once named one of the Wall
Street Journals Women to Watch in
Europe, Oudeman previously worked
for Tata Steel Limited, where she was
divisional director for strip products.
She will be responsible for human
resources and organizational develop-
ment. Also joining the new leadership
team will be Graeme Armstrong,
responsible for research, development
and innovation; Sven Dumoulin, gen-
eral counsel and Werner Fuhrmann,
supply chain/sourcing.
AkzoNobel also made a number of
business unit changes. Richard Stuckes,
currently managing director of
Decorative Paints UK, Ireland and
South Africa, will be appointed manag-
ing director AkzoNobel Decorative
Paints Europe. He will run the entire
AkzoNobel Decorative Paints business
in Europe. Frank Sherman, currently
managing director of Surface Chemistry,
will focus on his role as country director
for AkzoNobel in North America, based
in Chicago. Sherman has been instru-
mental in setting up the North
American leadership team and will con-
tinue full-time in that role. On April 1,
2011, after leading Surface Chemistry
through a restructuring for more than
seven years, he will step down from the
managing director role. Bob Margevich,
currently managing director of
Functional Chemicals based in
Amersfoort, the Netherlands, will be
appointed managing director of Surface
Chemistry, based in Chicago. After three
years in Functional Chemicals,
Margevich will return to the U.S. to lead
Surface Chemistry effective April 1. Jan
Svrd will be appointed managing direc-
tor of Functional Chemicals, effective
March 1, based in Amersfoort, the
Netherlands. Svrd is currently manag-
ing the Pulp and Paper Chemicals busi-
ness. Ruud Joosten, currently managing
director of Decorative Paints Northern
and Eastern Europe, will be appointed
managing director of Pulp and Paper
Chemicals effective February 1, based in
Gothenburg. Knut Schwalenberg will be
appointed managing director of
Industrial Chemicals, effective Jan. 1,
based in Amersfoort, the Netherlands.
He will succeed Werner Fuhrmann.
Peter Tomlinson, currently director
EMEA at Marine and Protective
Coatings, will become regional director
AkzoNobel Middle East, effective Oct. 1,
initially in parallel to his current role.
DUPONTS MAKES KEY
LEADERSHIP CHANGES
DuPont recently
named Terry
Caloghiris president
strategic initia-
tives and John
McCool president
Performance Coat -
ings. Caloghiris cur-
rently is president
of Performance
Coatings. During his
31-year career with
DuPont, he has held
a range of senior
leadership roles
around the world in
business manage-
ment, sales, market-
ing, technical and
operations. McCool
currently serves as
vice president of Per formance Coatings
for the companys Europe-Middle East-
Africa (EMEA) region. He has served in
several leadership positions since joining
DuPont in 1976.
BASF NAMES TWO TO BOARD
OF EXECUTIVE DIRECTORS
The Supervisory Board of BASF has
named Margret Suckale and Michael
Heinz to the Board of Executive
Directors of BASF. Suckale will
become industrial relations director
and head of Ressort II, and Heinz will
take over as head of Ressort IV.
Effective at the same time, Hans-
Ulrich Engel will become chief finan-
cial officer and will be responsible for
Ressort III. He will be located in the
U.S. Harald Schwager will succeed
Engel as head of Ressort V. As previ-
ously announced, Kurt Bock will suc-
ceed Jrgen Hambrecht as chairman
of the Board of Executive Directors.
Hambrecht and John Feldmann, mem-
ber of the Board, are retiring at the
end of the Annual Meeting in 2011.
NATIONAL SAFETY COUNCIL
ELECTS VERGANO TO BOARD
DuPont executive vice president Mark
Vergnano recently was elected to the
position of vice chairman of the Board
of Directors (BOD) for the National
Safety Council (NSC). DuPont has
been a member of the NSC since 1914.
Vergano has been a member of the
BOD since 2006.
HALL TECHNOLOGIES HIRES
TECHNICAL SALES REPRESENTATIVE
Richard Keeler has joined Hall
Technologies Inc. as a technical sales
representative. Keeler is based in the
companys Houston sales office. In his
new position he is responsible for sales
and service to customers in southern
Texas and Louisiana. CW
Terry Caloghiris
John McCool
p29:columns 10/26/10 3:31 PM Page 29
Meetings
Nov. 9-11: Eurocoat 2010, Genoa,
Italy. More info: ETAI, www.eurocoat-
expo.com.
Nov. 9-11: Fatipec Congress, Genoa, Italy.
More info: DMG World Media, The
Coatings Group, www.coatingsgroup.com.
Nov. 10-12: Spray Finishing
Technology Workshop, Toledo,
OH/USA. More info: DeVilbiss, Binks
and Owens Community College ,
www.owens.edu/workforce_cs/spray2
010.pdf.
Nov. 15-18: Paint Technology , Hampton,
United Kingdom. More info: PRA, www.pra-
world.com/nandl/training/courses.
Nov. 16: Winter 2010 Corrosion
Symposium, Corrosion Issues in Utilities,
Hoboken, NJ/USA. More info: Metropolitan
New York Section of NACE International ,
Gus.T.Lymberis@usace.army.mil
Nov. 16-19: Greenbuild 2010, Chicago,
IL/USA. More info: U.S. Green Building
Council, www.greenbuildexpo.com.
Nov. 23-25: Advances in Coatings
Technology - ACT 10, Katowice, Poland.
More info: Anna Pajak, Institute for
Engineering of Polymer Materials and
Dyes Paint and Plastics Department,
www.impib.pl.
Nov 24: Paint and Coatings Basics,
Hampton, United Kingdom. More info: PRA,
www.pra-world.com/nandl/training/courses.
Nov. 24-25: The 3rd International
Green Coatings Industry Development
Forum (under the 6th International
Chemical Manufacturers Summit),
Shanghai, China. More info: Sino-EU
Manufacturers Association (SECMA),
www.secma.org.cn/en.
Nov. 25-28: Paint & Coat Ukraine 2010,
Kiev, Ukraine. More info: IGE Expo Ltd.,
www.igeexpo.com.
Dec. 6-8: Radiation Curing Technology,
Hampton, United Kingdom. More info:
PRA, www.praworld.com.
2011
Jan. 17-19: The Coatings Summit,
Washington, DC/USA. More info:
Vincentz Network, www.european-
coatings.com/thecoatingssummit.
Jan. 28-30: The India International
Coatings Show 2011, New Delhi, India.
More info: www.coatingsindia.com.
Jan. 31 - Feb. 3: SSPC 2011 Greencoat,
Las Vegas, NV/USA. More info: SSPC:
The Society for Protective Coatings,
www.sspc.org/sspc2011.
Feb. 14: TiO2 2011, Scottsdale,
AZ/USA. More info: InterterchPira,
www.tio2conference.com.
Feb. 23-25: Smart Coatings 2011,
Orlando, FL/USA. More info: Dr. J.
Baghdachi, admin@smartcoatings.org;
www.smartcoatings.org.
Feb. 28 - Mar.4: Waterborne Symposium,
New Orleans, LA/USA. More info: The
School of Polymers and High Performance
Materials, www.psrc.usm.edu/waterborne.
Mar. 1-3: Middle East Coatings Show,
Cairo, Egypt. More info: The Coatings
Group, www.coatings-group.com.
Mar. 28-30: European Coatings Congress
2011, Nuremberg, Germany. More info:
Vincentz Network, www.european-coat-
ings-show.com/en/congress.
Mar. 29-31: European Coatings Show
2011, Nuremberg, Germany. More info:
Vincentz Network, www.european-
coatings-show.com/en. CW
Greenbuild is in Chicago Nov. 16-19
MAJOR MEETINGS
Nov. 16-19: Greenbuild 2010, Chicago, IL/USA; www.greenbuildexpo.com.
Jan. 17-19: The Coatings Summit, Washington, DC/USA;
www.europeancoatings.com/thecoatingsummit.
Jan. 31 - Feb. 3: SSPC 2011 Greencoat, Las Vegas, NV/USA;
www.sspc.org/sspc2011.
Have Your Meeting or
Conference Listed in
Coatings World
Send announcements to:
Coatings Worlds
Meetings Department
70 Hilltop Road, Third Floor
Ramsey, NJ 07446 USA
E-mail: twright@rodpub.com
p30:p. 51 meetings june 10/26/10 3:31 PM Page 30
Classified Advertising
Employment
Stainless IT Stainless ITT
The CONN Blades
Most Efficient & Aggressive Available
UHMW Poly
w w w . c o n n b l a d e . c o m
(814) 723-7980
Coatings World
Phone: 631-642-2048 Fax: 631-473-5694
patty@rodpub.com
Grinding
Products & Services
Blades Equipment for Sale
CWM CLASSIFIED 1110.qxd:CWM Class March2004 10/26/10 3:56 PM Page 1
Classified Advertising
Statement of Ownership, Management, and Circulation
WWW.COATINGS WORLD.COM
Pigments/ Additives
Coatings World
15,296 15,265
13,264 13,476
8 10
13,272 13,486
1,524 1,421
1,524 1,421
14,796
469
15,265
89.7%
14,907
389
15,296
90.5%
November 2010
September 2010
10/7/10 Circulation Manager
Coatings World
Monthly
October 7, 2010
$75.00
201-825-2552
Joe DiMaulo
70 Hilltop Rd., 3rd Floor, Ramsey, Bergen County, NJ 07446-1150
70 Hilltop Rd., 3rd Floor, Ramsey, NJ 07446-1150
C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446
Rodman Publishing Corp. 70 Hilltop Rd., Ramsey, NJ 07446-1150
Rodman J. Zilenziger, Jr 70 Hilltop Rd., Ramsey, NJ 07446-1150
0 0 1 8 0 2 6
Tim Wright, 70 Hilltop Rd., Ramsey, NJ 07446
12
0
x
James R. Zilenziger
Katherine M. Zilenziger
Claire R. Zilenziger
70 Hilltop Rd., Ramsey, NJ 07446-1150
Anna G. Zilenziger 70 Hilltop Rd., Ramsey, NJ 07446-1150
CWM CLASSIFIED 1110.qxd:CWM Class March2004 10/26/10 4:14 PM Page 2
Advertising Index
Company Name Page Phone Fax Website
Chemark Consulting . . . . . .15 . . . . . .910-692-2492 . . . . . .910-692-2523 . . . . .www.chemarkconsulting.net
Chesapeake Energy . . . . . . .Cov. 2 . . .405-935-2605 . . . . . . . . . . . . . . . . . . . . . . .www.chk.com/cemi
Conn & Company . . . . . . . . .19 . . . . . .814-723-7980 . . . . . .814-723-8502 . . . . .www.connblade.com
Evonik Industries . . . . . . . . .4 . . . . . . .732-981-5343 . . . . . . . . . . . . . . . . . . . . . . .www.evonik.com/chroma-chem
Heubach Ltd. . . . . . . . . . . . .3 . . . . . . .800-HEUBACH . . . .215-736-2249 . . . . .www.heubachcolor.com
Rio Tinto Minerals . . . . . . . .7 . . . . . . .303-713-5000 . . . . . . . . . . . . . . . . . . . . . . .www.riotintominerals.com
Shamrock Technologies Inc. . . .Cov. 4 . . .973-242-2999 . . . . . .973-242-2536 . . . . .www.shamrocktechnologies.com
Coming next month in Coatings World
Also: Biocides & Fungicides Update
Pigments Directory
Construction Chemicals
Powder Coatings
Ad Index CWM1110.qxd:CW February04 Index 10/28/10 3:43 PM Page 1
Final Coat
PPG-finished KMT 359 named Grand
Champion at Big Rig Build-off
K
MT 359 was recently named Grand Champion in the
2010 Big Rig Build-off, part of the Paul K. Young Truck
Beauty Championship at the annual Mid-America
Trucking Show (MATS) in Louisville, KY. The truck, a highly
customized 1984 Peterbilt 359 owned by Kevin McIntyre of
Port Charlotte, FL, was entered in the contest by Outlaw
Customs of Henderson, CO. It was the second year in a row
Outlaw Customs has won a major award at the event. Last
year, their entry took Peoples Choice honors.
We had the truck for a year and worked on it non-stop for
the last six months, said Alex Gobel, founder and co-owner
of Outlaw Customs. We wanted to create a sure winner. We
did a tremendous amount of work on the truck body, interi-
or and mechanicals, then came up with a paint scheme and
turned it over to Motorsports Concepts down the road for
the finish. We chose PPGs Delfleet Evolution for the kind
of look we knew would draw attention to this rig.
The team at Motorsports Concepts, led by owner Jarod
Swantkoski, body technician Barry Krans and painter Jeff
Carmin followed Gobels design using Delfleet F3975 and
F3993 primers, FBC 3CT 5851 White Diamond and 908346
Sunset Orange basecoats and F3906 clearcoat to give the
truck its lustrous award-winning finish.
The work these builders do is just phenomenal, said
JJ Wirth, PPG brand manager, commercial segments.
Were always amazed at the designs they create, and we
are absolutely excited PPG coatings are part of it.
Prior to painting KMT 359, the Outlaw team Alex and
brother Andy Gobel, Nic Gillan, Ken and Keith Kroshell
chopped the truck 5 and extended the frame to 300. They
shaved and suicided the doors, fabricated an air-ride suspen-
sion, gutted and recreated the interior in burnt orange leather
with champagne ostrich upholstery and copper and chrome
accents and accessories. CW
PPGs Delfleet Evolution line was used for the KMT 359s winning look. Delfleet F3975 and F3993
primers, FBC 3CT 5851 White Diamond and 908346 Sunset Orange basecoats and F3906 clearcoat
were all applied in the process.
p34:columns 10/26/10 3:32 PM Page 34
l50 9001:2000 CR1lFlb FAClLl1l5
Newark, N1 Penderson, K 1ianjin, China 1ongeren, Belgium
3hamrook Reoyoles' www.shamrecktechnelegles.cem
1he information oontained in the table is for referenoe, is to the best of our knowledge true and aoourate, but no warranty is expressed or implied as to the aoouraoy.
Premlum P1F fer
bemandlng Allcatlens
0utstanding
Performanoe
Lxoeptional
uality
nanoFLON microFLON
Properties Test Method Unit 101T 114T 118C 119N 150N 160N 124T4 131T1 132T1 132T2 141T2 141T3
Average
particle size
ASTM D4464 microns 6 - 9 4 - 8 4 - 6 4 - 8 4 - 6 5 - 8 16 - 30 4 - 6 4 - 6 10 - 13 10 - 13 14 - 22
Primary
particle size
Scanning electron
microscope (SEM)
microns 0.2 0.2 0.2 0.2 0.15 0.15 N/A N/A N/A N/A N/A N/A
90% ASTM D4464 microns 13 12 10 12 9 13 40 10 10 20 20 35
Melting point ASTM D4591 C / F 323/614 321/610 320/608 320/608 321/610 321/610 325/617 328/622 328/622 327/621 328/622 327/621
Specifc
gravity
ASTM D5675 g/cc 2.15 2.15 2.15-2.2 2.1-2.2 2.2 2.2 2.15-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1-2.2 2.1-2.2
Bulk Density ASTM D4895 g/l 200 - 500 200-350 250 - 400 250-450 250-450 250-450 300-550 300 - 550 300-550 300 -500 250-400 300 - 500
Surface area ASTM D5675 m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3.0 3 3 1.0-3.0 1.0-3.0 1.0 -3.0
FDA Status 21CFR 177.1550 175.300 175.300 175.300 177.1550 177.1550 175.300 177.1550 175.300 175.300 177.1550 175.300

ties
Average
Proper est Method TTe
ticle size par
ASTM D4464
Primary
ticle size par
Scanning electron
microscope (SEM)

microns
nan
Unit 101T 114T 118C
6 - 9 4 - 8 4 - 6
microns 0.2 0.2 0.2

6
C
oFLON
119N 150N 160N 124
4 - 8 4 - 6 5 - 8 16 -
0.2 0.15 0.15 N/

30
microFLON
4T4 131T1 132T1 132T2 141
4 - 6 4 - 6 10 - 13 10
A N/A N/A N/A N

- 13
1T2 141T3
14 - 22
/A N/A

ticle size par microscope (SEM)
90% ASTM D4464
Melting point ASTM D4591
c f Speci
gravity
ASTM D5675
Bulk Density ASTM D4895
Surface area ASTM D5675
A Status FD

microns 13 12 10
C / F 323/614 321/610 320/60
g/cc 2.15 2.15 2.15-2
g/l 200 - 500 200-350 250 - 4
m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8
21CFR 177.1550 175.300 175.30

/
12 9 13 40
08 320/608 321/610 321/610 325/
2.2 2.1-2.2 2.2 2.2 2.15-
400 250-450 250-450 250-450 300-5
8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3
00 175.300 177.1550 177.1550 175.3

/ / /
0 10 10 20 2
617 328/622 328/622 327/621 328
-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1
550 300 - 550 300-550 300 -500 250
3.0 3 3 1.0-3.0 1.0
300 177.1550 175.300 175.300 177.

/ /
20 35
/622 327/621
1-2.2 2.1-2.2
0-400 300 - 500
0-3.0 1.0 -3.0
.1550 175.300


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