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Jim Belosic
Is it really possible to establish
and maintain a social media
presence in the same amount of
time it takes to mow the lawn or
catch up on an episode
of Modern Family or New Girl?
Why, yes. Yes it is.
Facebook, Twitter and LinkedIn
are the trifecta of social media
at least for small businesses and
aencies and while it!s easy to
et sucked into any of them for
hours at a stretch, you can
manae them in much less
time with some planning and
the right social media management tools.
While we know that some readers will wonder if "# minutes a day is really i$in enouh attention to
social media and the answer is%.it absolutely depends on your business but these tips will definitely
help you et started&
'ere!s how to make the most of e$ery minute you!re loed in.
Part I: Facebook in 11 minutes a day
( typical Facebook user spends about )* minutes a day+ on the site. You can spend much less and still
et plenty of business done.
6 Minutes in the Morning
2 minutes: post a status update. ,onsider- a photo, $ideo,a link to somethin interestin you read
outside of Facebook or a link to your latest blo post.
1 minute: schedule another status update to o up later in the day. To schedule an update, write the
post, upload a photo or $ideo, and then click on the clock icon in the update bo. and choose the time
you want it to post.
1 minute: respond to any /uestions or comments fans ha$e left for you.
2 minutes: in$ite fi$e new people from Facebook roups you!$e 0oined to become your fans or
subscribers. Like a few posts and comment on at least one alon the way.
5 Minutes in the Afternoon or Evening
2 minutes: post another status update. If you posted somethin about your business this mornin,
consider sharin somethin about your industry.
1 minute: respond to all /uestions or comments 1positi$e and neati$e2 left for you durin the day.
2 minutes: check out a few of the profiles or 3aes of people who ha$e Liked or subscribed to your
3ae today. 4eciprocate and Like5subscribe to their paes.
!itter "inkedIn
Facebook #oogle$
%&& 'mail
&ocial (edia oday &pecial Columns
&ign up ) "ogin !ith * 6earch this site... 6ubmit 7uery
The world8s best thinkers on social media
+ome Post +ere (arketing ,et!orks Practices &ocial Customer Infographics -ebinars . %eports &ocial Book Club &hake/0p
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comments
31
+o! to (anage 4our &ocial (edia in 56
(inutes 7or "ess8 a 9ay
Posted May 15, 2014
:ey!ords- 6ocial 9edia 9arketin, 6ocial 9edia, 6ocial :etworks
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T'I6 9(Y (L6; I:T<4<6T Y;=
-hen Is the Best ime to Post on
Facebook2
I can!t bein to count the number of
studies I!$e read that claim they know
the best time or day to... >read more?
Page 1 of 4 Manage Your Social Media in 34 Minutes | Social Media Today
5/20/2014 http//social!ediatoday"co!/#i!$%elosic/242&441/ho'$!anage$your$social$!edia$34$!in"""
Tip: Use a scheduler such as PostPlanner or Buffer so you can space posts throughout the day or
week.
Part II: Twitter in 12 minutes a day
Two keys to cultivating a Twitter presence include responding to tweets and direct mentions quickly,
Tweet out links to interesting content, follow new people, and hone your headline writing skills. You can
do this in 12 minutes a day. f you categori!e the people"organi!ations you follow into lists, it will #e even
easier to manage Twitter. That way, when you log into Twitter you can quickly check your $news% or
$social media% or $sports% lists to see what&s going on in that world.
7 Minutes in the Morning
1 minute: respond to tweets and direct messages '()s*.
1 minute: scan your home feed and retweet one tweet 'read anything with a link included #efore you
tweet + ,ust in case it&s gar#age*.
5 minutes: go to three we#sites or #logs that you read regularly and find at least three articles to
tweet. -chedule them using .oot-uite or Buffer or your favorite scheduling tool so they go out
throughout the day rather than all at once.
2 Minutes Midday
1 minute: respond to tweets and ()s
1 minute: scan your home feed/ retweet 102 tweets
3 Minutes in the Evening
1 minute: respond to tweets and ()s
1 minute: scan your home feed/ retweet 102 tweets
1 minute: find a couple of new people to follow
Tip: Use .ootsuite, Tweetdeck or Buffer to efficiently schedule several tweets in one sitting so they go
out at various times of the day and night.
Part III: LinkedIn in 12 inutes a !ay
1inkedn is primarily a B2B tool. t&s meant to #e used to find people you want to do #usiness with, or
have done #usiness with in the past. 2or that reason, your first order of #usiness should #e to make
sure your profile and #usiness page are #oth complete.
.ere&s how you can start to #uild your 1inkedn presence in ,ust 12 minutes a day.
6 Minutes in the Morning
2 minutes: grow your network. 1ook through the suggested $3eople you may know% and see if there is
anyone you can connect with.
2 minutes: update your 1inkedn status. -hare interesting articles that you found on Twitter, or read on
a news site or on a #log.
2 minutes4 comment on one or two status updates from people within your network.
1 Minute Midday
1 minute: respond to people who have commented on your status or otherwise reached out to you on
1inkedn.
5 Minutes in the Evening
5 minutes: check in with one or two of the groups you ,oined and connect with people in the group.
You can add a comment to a conversation thread that has already started. You can also answer a
question or ask a new one to start a new thread.
Tip: Use 1inkedn&s .elp 5enter and 1earning 6e#inars to stay up to date with new features and
changes.
-tatistics from U.-. (epartment of 7ustice4 http4""www.iacpsocialmedia.org"8esources"2un2acts.asp9
" Login or register now to comment#
2:;TU8:( 3<3U1;8 8:5:=T
$omments
$8ichard, n some ways, this de#ate is going
in circles, since have addressed many of
these points in my replies to )ark. ;nd your
reply to my comment fails to account for why
many #rands invest in content.To wit41.
These are clearly stories people are
interested in, #ecause more than >??,???
more people a month visit 7ourney today last
year. They spend longer on the site, share
those ...%
)ay 2?th, 2?1@ #y iamash%rown
$;shley, havenAt read the :ric -chmidt piece
0 so havenAt factored his comments into my
criticism.You say that 7ourney shares
thousands of pieces of content that a few
years ago would never have seen the light of
day. 2ine 0 #ut perhaps they never ,ustified
seeing the light of day in the first place.You
also say that 7ourney is a #rand focused
destination. You are also a #rand that is ...%
)ay 2?th, 2?1@ #y &ichard'tacy
8:;( 5<)):=T:( ;UT.<8-
Popular
1( 'ocial edia Trends for 'ummer 2(1)
)ay 1>, 2?1@ #y )argaret )urphy
* +resh and ,ffective Ideas for -our 'ocial
edia and $ontent arketing $ampaigns
)ay 1B, 2?1@ #y Bernadette 5oleman
. Lessons from the ost Popular $ontent
arketing /rticles
)ay 1@, 2?1@ #y -teve 8ayson
5 Types of 'ocial edia $omplainers and 0ow
to !eal 1ith Them
)ay 1C, 2?1@ #y Brianna -mith
The Ideal Length of ,verything 2nline3 4acked
%y &esearch
)ay 1C, 2?1@ #y Devan 1ee
'ocial edia Today
5
powered #y plista
T.- );Y ;1-< =T:8:-T Y<U
1hen Is the 4est Time to Post on
+ace%ook6
can&t #egin to count the num#er of
studies &ve read that claim they know
the #est time or day to... Eread moreF
Page 2 of 4 Manage Your Social Media in 34 Minutes | Social Media Today
5/20/2014 http//social!ediatoday"co!/#i!$%elosic/242&441/ho'$!anage$your$social$!edia$34$!in"""
Other Posts by Jim Belosic
Is Like-Gating Your Facebook Campaigns Still a
Best Practice - May 20, 2014
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Businesses+ ,e-elopers+ an. Facebook /sers -
May 4, 2014
Is !ybri. Content 0arketing the Latest 1ren. -
April 24, 2014
2 Steps to 34ecuting a Per*ect Facebook
S"eepstakes - March 30, 2014
!o" to Incenti-i5e Fans to 3nter an. Share Your
Promotions - February 11, 2014
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May 15, 2014
Pra.eepthi 0allappa says<
#his can be a great $ay to go% As $e do not have so much time to
manage o$ing to our busy schedule, this strategy can be !ollo$ed to save a lot o! time
and energy% &reat article '''
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Jim Belosic
8im "elosic is the C9: o! horttac;, a do<it<yoursel! custom app design tool
used to create apps !or Faceboo; 0ages, $ebsites and mobile $eb bro$sing%
horttac; provides the tools !or small businesses, graphic designers, agencies
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Would you like to contriute to t!is site" Get started #
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#1= MA( A+: =>#9?9# (:.
?hen Is the Best 1ime to Post on
Facebook
= can@t begin to count the number o!
studies =@ve read that claim they ;no$
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Page 3 of 4 Manage Your Social Media in 34 Minutes | Social Media Today
5/20/2014 http//social!ediatoday"co!/#i!$%elosic/242&441/ho'$!anage$your$social$!edia$34$!in"""
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po$ered by plista
#1= MA( A+: =>#9?9# (:.
?hen Is the Best 1ime to Post on
Facebook
= can@t begin to count the number o!
studies =@ve read that claim they ;no$
the best time or day to%%% Aread moreB
Page 4 of 4 Manage Your Social Media in 34 Minutes | Social Media Today
5/20/2014 http//social!ediatoday"co!/#i!$%elosic/242&441/ho'$!anage$your$social$!edia$34$!in"""