Assignment On

Course Name: Principle of Management

Course Code : MGT-211








Corporate Social Responsibility of
Grameenphone



Submission
Date: 16
th
August 2013

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BRAC University
BRAC Business School
66, Mohakhali, C/A, Dhaka-1212




Submitted by:
Serial name ID
01 MD. Arafat Hossain 12104014
02 Mir Sohanuzzaman Arefin 12104200
03 Kazi Silvia Jerin Tonu 12104188
04 Ahnaf Khan 12104131




Submitted to:
Afsana Akhter
Assistant Professor
BRAC Business School
BRAC University



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Submission Date: 16
th
August 2013.




Letter of Transmittal
16
th
August, 2013
Afsana Akhter
Assistant Professor
BRAC University, Dhaka-1212
Subject Submission of term paper on Grameenphone
Dear Madam,
This project is the outcome of a work assigned to us by you as a part of the course Principle
of Management (MGT-211). This is an analytical report where reasearch and informative
data have been used from various source, such as articles, online reasearch and other
relevant sources on the topic named corporate social responsibility.
We are grateful to all who have spontaneously assisted us in the submisssion of the report.
We are specially thankful to you for being available and helpful to us from time to time
during the project and guiding us in understanding the problem and finding out solutions for
it.
We are thankful to all the participants of our cases who have helped us more than their
capabilities and have focused their attention to the problem at hand. Their efforts and
experience in the matter will eventually provide answers to the problem.
Regards

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Arafat Hossain (12104014)
Mir Sohanuzzaman Arefin (12104200)
Kazi Silvia Jerin Tonu (12104188)
Ahnaf Khan (12104131)

Acknowledgement

From the very outset, we the group members would like to give heartfelt thanks to Almighty.
Especially, we also give proper credit to our honorable faculty Afsana Akhter. We like to
thank our parents, friends as well as teachers who stretched out their helping hands finishing
this assignment successfully. Apart from this, we want to show gratitude to those fellow
students who implicitly render thankless job to make the term paper.
And last but not the least The working capability among us was motivated. Everybody is
friendly and cooperative.33
333333333333333333333333333
Thankfully
Arafat Hossain (12104014)
Mir Sohanuzzaman Arefin (12104200)
Kazi Silvia Jerin Tonu (12104188)




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Table of Content
Content Name Page No.
01.Introduction 08-09
a. Origin of the Report 08
b. General Objective 08
c. Specific Objective 08
d. Methodology 08
e. Limitations 09
02.Topic Overview 09-12
a.CSR in Bangladesh Context 10
b.Reason behind choosing Grameenphone 12
03.Corporate Social Responsibility in 2009 13-16
a.CSR Moto of Grameen Phone in 2009 13
b.Focus 13
c.Health 14
d.Education 15
e.Information Boat 15

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f.Environment 16
g.Other Initiatives 16
04.Corporate Social Responsibility in 2010 17-18
a.CSR Moto of Grameen Phone in 2010 17
b. Health 18
05.Corporate Social Responsibility In 2011 19
a.Accolades for Corporate Social Responsibility In 2011 19
b.Steps on Climate Change 19
06.Conclusion 22
07.Recommendation 22
08.References 22









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Executive Summary
This report details the CSR activities of a renowned private limited telecommunication
company of Bangladesh (Grameenphone).

We have done this report for the completion of our course MGT-211 which is titled as
Principle of management. As of the title of this course, completing this final term paper has
a great impact on the overall course since this term paper carries a great portion of the total
grade and our learning from this course.

The abbreviation of CSR is Corporate Social responsibility. Harvard Business School first
initiated the concept Corporate Social Responsibilities in 1946. To define, it is a businesss
concern for societys welfare. CSR goes well beyond more than being ethical. Actually, it is

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based on a commitment to integrity, fairness and respect. Completing this term paper on
different CSR activities also helps the student to learn more about the applications of
corporate social responsibility in the real management world. The students, who are willing
to do a major in Management, will be benefitted in future for the completion of this term
paper since this is the foundation course in Management.







01.Introduction
a. Origin of the Report

This term paper was given by our honorable course instructor Afsana Akhter as the
Partial fulfillment of the Principle of Management (MGT211) Course to gather knowledge
and experience on analyzing the CSR activities of Grameenphone.

b. General Objective


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Grameenphone is the leading telecommunication organization in Bangladesh and we tried to
make an efficient report on them. Our main objectives of the report are as follows:

i. Identifying the different CSR activities by the company.
ii. To identify and evaluate whether their CSR activities are effective for the society or not.

c. Specific Objective

Our honored course instructor of Principle of Management, Afsana Akhter assigned us to
prepare a report on the CSR activities of Grameenphone, a well-known telecommunication
company of Bangladesh as a partial requirement of the course, to gain practical knowledge
about the CSR activities.

d. Methodology

We collected information for our term paper through the following procedures:

i. Interviewing a particular employees
ii. Browsing the relevant online resources



e. Limitations

We faced following limitation during preparing the term paper:
i. Time Shortage
ii. As Grameenphone is a big corporation it was difficult to prepare the term paper within this
time.
iii. Due to time shortage, we could not cover all the required fields.
iv. As it is a huge company it was difficult to know everything about the company.
v. Getting appointment of a Grameenphone official who could help us, was difficult.
vi. Political unrest

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02. Topic Overview
In the era of globalization, free market competition, diverse workforce and increasing
technological diversity and complexity, organizations are facing new challenges. In order to
cope with new situations and challenges corporate world needs solution of such demands. In
every initiatives of business there lies societys welfare. The power of and influence of
business in society is greater than ever before. Business makes major contribution towards
society as such creating goods and services, generating employment, contributing to the
national exchequer and most importantly driving for the economic development. Nowadays a
new concept adds up in the corporate world called Corporate Social Responsibility (CSR).
Although CSR, as a concept, defies a single definition, there is a universal acceptance of the
ideology and that refers to business engagement that creates economic value for itself while
meeting social, ethical, legal and public expectations. Thus, CSR is the management of a
companys impact on its stakeholders, the environment and the community in which it
operates and is more than just a philanthropic activity for some charitable causes.
Today, CSR has attracted public attention and has received global resonance, as the risks
associated with unbridled growth are becoming realities. As the demands on business to be
accountable are constantly becoming more complex and challenging, CSR provides the
means to understand and appreciate these challenges more clearly. This term paper provides
some Corporate Social Responsibilities (CSR) of Bangladeshi companies like Grameen
Phone (GP) Bangladesh, HSBC Bank Bangladesh Limited and British American Tobacco
Bangladesh Limited. Those social activities provide evidence of having much more
credibility for the existence of Corporate Social Responsibilities (CSR).

a.CSR in Bangladesh Context
Standing at the advent of globalization and capitalization, the corporate and business people
of Bangladesh just observed what a customer or a shareholder needs apart from profits. To
cope up with the modern era Bangladeshi business and corporate arena also change its color

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and keep on customizing according to the taste of the new clients. But there are some
corporate companies which always want to take the lead and create some trends towards the
corporate world to follow the trend and the trend becomes the rule. Companies like Grameen
Phone, HSBC Bank and British American Tobacco (BAT) are some of the frontiers in
Bangladesh. These companies take some commendable social initiatives which patronize
other corporate company to come over and contribute for the society. In a word, Bangladeshi
corporate houses are welcoming CSR and more social responsibilities are taking ahead.







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Corporate Social Responsibility
By Grameenphone








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b. Reason behind choosing Grameenphone
Grameenphone Bangladesh Limited is countrys one of the leading corporate companies at
present. In Bangladeshi perspective, Grameenphone plays a keynote role for social activities.
As the company doing a lot of CSR activities, it creates a benchmark for other companies too.
To get the whole view of Bangladeshi Corporate Social responsibilities, we choose
Grameenphone.






03. Corporate Social Responsibility in 2009
a.CSR Moto of Grameen Phone in 2009
A shared responsibility, for a common future
While we maintain our business focus, taking the nation forward remains our top priority.
Thus our relationship with Bangladesh is built on a partnership, which strives to achieve
common economic and social goals.


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b.Focus:
GPs Social investments are consolidated in three main focus areas, namely, Healthcare,
Education and Environment.






c.Health

Almost half of the countrys population lives below the poverty line and are deprived from
basic primary healthcare. In partnership with Pathfinder International and USAID,

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Grameenphone has been supporting the Safe Motherhood and Infant Care program since
May 2007. Under the program, free comprehensive primary healthcare services are provided
to economically disadvantage pregnant mothers and infants through over 300 Smiling Sun
clinics located in 61 districts around the country. So far 1,333,314 services have been
provided to the economically disadvantaged mothers and infants under this program. In 2009,
two clinic-on-wheels and five ambulances were handed over to different NGOs of Smiling
Sun Network, to increase the accessibility of maternal and infant healthcare services to the
hard-to-reach economically disadvantaged population. Grameenphone, jointly with Sight
Savers International, has been organizing free Eye Camps to ensure eye-care services since
2007. In total, 21 such free eye-camps have been organized throughout the country and a total
of 29,270 patients were given free eye care support, among them 3,887 patients were
administered Intra Ocular lens or cataract surgeries.




d.Education

The main goal of Grameenphones CSR Education initiative is to provide access to education
and information.
Grameen Shikhkha

GrameenPhone provides scholarship to meritorious but under privileged students through a
scholarship fund at different academic levels, in collaboration with Grameen Shikhkha, an
organization of Grameen Bank Family.

Alokdeep, Non-formal School cum cyclone shelter

Grameenphone, as part of its rehabilitation plans in the SIDR affected areas, provided
financial assistance to build education center-cum-cyclone shelters in the southern belt of the
country. Four such non-formal primary school-cum-cyclone shelters were planned, of which

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two are already operational. The new cyclone shelters will be used as primary school
throughout the year to provide non-formal primary education to underprivileged children of
the locality.

e.Information Boat

Grameenphone, in partnership with CARE Bangladesh, started the Information Boat
project. Boats are also equipped with digital contents, such as livelihood and agricultural
information, suited for the specific areas served by the designated boats. A typical
information Boat is equipped with computers, Internet, photocopies, fax machines, printers,
webcams and scanners. So far, four such Information Boats have been launched in the
northeast region.




f.Environment

Environmental campaign titled Stay Green, Stay Close, was launched in June 2009 with
an objective to support a healthier environment through innovative environmental activations
and initiatives, as well as increasing awareness among different stakeholder groups. As part
of this program, over 21,000 free saplings were distributed across the country.





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g.Other Initiatives

Sponsoring Special Olympics Bangladesh

Grameenphone became the sole sponsor of Special Olympics Bangladesh in 2007 when it
provided necessary support and training for the athletes to participate in the Special Olympics
Games 2007 in Beijing, China. The team won 71 medals in different categories. In 2008-09,
the company supported and organized regional talent hunts across the country. A total of 94
(64 male and 30 female) intellectually challenged athletes were selected from four regional
talent hunt programs. These selected athletes are to be trained and groomed for the Special
Olympics World Summer Games 2011 in Athens, Greece.




Emergency Relief Works

A total of 14,500 blankets were distributed in different regions of the country during the cold
wave in December. Grameenphone employees donated warm clothes and actively
participated in the distribution of relief materials. After the devastating cyclone AILA hit the
country, Grameenphone came forward to help the victims with basic food items, healthcare
service through medical teams and providing temporary shelters made with GPs used
billboard wrappers.



04.Corporate Social Responsibility in 2010
a.CSR Moto of Grameen Phone in 2009
Partnership which strives to achieve common economic and social goals

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At Grameenphone, we acknowledge the complementary relationship and interdependency
between responsibility and commercial interest. Our strategic ambitions and the countrys
development issues are mutually inclusive, and hence, they cannot be treated in isolation. We
believe good business is good development and vice versa. As the business grows, it
generates positive economic and social impact in the form of beneficial services, jobs and
contributions to the National Exchequer. Likewise, good development equals good business.
Thus, our relationship with Bangladesh is built on a partnership which strives to achieve
common economic and social goals. When the future is shared, so is the responsibility to
perfect it. We believe, we have important contributions in order to ensure continued growth
and development of Bangladesh. Through our commercial presence and our corporate
initiatives, we aim to aid in reaching the development targets set for the country.



b.Health

Safe Motherhood and Infant Care Project

In partnership with Pathfinder International and USAID, Grameenphone has been supporting
the Safe Motherhood and Infant Care program since May 2007. Under the program, free
comprehensive primary healthcare services are provided to economically disadvantage
pregnant mothers and infants through 320 Smiling Sun clinics located in 61 districts around
the country. From inception up to November 2010, 1,765,088 services have been provided to
the economically disadvantaged mothers and infants under this program. Four clinic-on-
wheels and ten ambulances were handed over to different NGOs of Smiling Sun Network, to
increase the accessibility of maternal and infant healthcare services to the hard-to-reach
economically disadvantaged population as well as to facilitate home delivery by skilled birth
attendants. Under the project, 15,976 deliveries had been conducted by skilled professionals.

Free Eye Care Camps

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Grameenphone, jointly with Sight savers International, organized free Eye Camps to ensure
eye-care services since 2007. In total, 24 such free eye-camps have been organized
throughout the country and a total of 36,327 patients were given free eye care support, among
them 4,743 patients were administered Intra Ocular lens or cataract surgeries.

Climate Change
Grameen Phone Climate project aims to reduce carbon emission become environment
friendly and create a momentum with the community and people. The key aim of that
laudable project is to reduce companys overall carbon footprint by 30% within 2015. The
target was set using the year 2008s actual emission as the baseline emission. The reduction
target for the year 2010, 11 and 13 are 11%, 13%, 15% and 205 respectively. Things to be
noted that 15 Green base stations are going on for deploying solar power system in another
140 sites. In order to create a sustainable eco-friendly company Grameen phone has started
campaign Stay Green, Stay close


5. Corporate Social Responsibility In 2011
a.Accolades for Corporate Social Responsibility In 2011
1. HSBC-The Daily Star Climate Awards 2011 for its Building a Greener Network
initiative

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2 ICMAB Best Corporate Award 2011 for sound financial health and major contribution
towards the socio-economic development of the country.

b.Steps on Climate Change
Green Footprint with Green Business
Our Climate is changing very fast and affecting the earth with its adverse consequences. Asa
responsible business, GP launched its Climate Change Program back in 2008 to gain
sustainability and as well as to help people and community. GP has an environmental
roadmap which aims to promote a low-carbon society, and GP's first priority is to take
responsibility for the excess CO2 emissions generated by its own operations. GP has set a
target of reducing 40% carbon emission (CO2) within 2015from the business as usual
situation considering 2008 as the baseline.



Climate Change Initiatives
Renewable Energy
Grameen Phone initiated renewable energy project back in 2007 to operate our off-grid sites
with green energy in a business viable mode. At present we have 50 BTS sites running on
solar. Work is in progress for installing solar in another 110 sites. Deployment of 50 Solar
BTSs from 2007 to 2011 saved approximately 598 Thousand Liters of fuel which measures to
over 1.5Thousand Tons of CO2 reduction.

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Network Modernization Project

Through BTS Swapping and Core Sites Consolidation & Optimization GP took two projects, one is
network modernization project which is to reduce its Network energy consumption by swapping of
7,272 BTSs with energy efficient modern equipments and another is to consolidate and optimize
Core nodes from 40 to 20 along with to reduce locations from 22to 9 throughout the country with an
aim to reduce energy consumption and increase work efficiency. With these two initiatives, GP has
saved till now approximately 48 GHz (Gig watt hours) electricity and 83 thousand liters of fuel which
is over 27 thousand tons of CO2 reduction. 50% energy consumption reduction in network sites has
been possible from network Modernization project.



Community Power Project

Grameenphone partnered with University of Oslo to develop an advanced Community
Power Project. GP piloted this project in a remote village named Paharpur, under Hobigonj
district in Sylhet Division, at the northeast of Bangladesh. A mini-grid has been developed
and around 136
Households are connected to this grid and getting power from 5 pm till midnight. The
ultimate goal of the initiative is to develop business models that would promote a self-
sustaining community power infrastructure. This also enables the roll-out of Community
Information Center (CIC) in areas that would otherwise be inaccessible.




GPHouse A Green Workplace


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GPHouse has opened new doors to a new way of working. Space efficiency, energy
efficiency, optimal usage of natural lighting, water treatment, and internal air treatment are
some of the common terms associated with this building. Grameenphone has again pioneered
its way in successfully deploying the first cogeneration system here at GPHouse. The system
allows generation of own electricity and the use of by-product heat in absorption chiller for
internal cooling of the building. The building is saving approx. 60% energy comparing to the
traditional building system. The building has a waste water treatment plant which is saving
up to 31% of the regular water consumption. Water savings has reached now 12 million
Liters/Yr and the energy savings is approx. 11 GHz/Yr means over 6.1 Thousand tons of
CO2 reduction.







06.Conclusion:
To sum up, in our country many believe that CSR is a marketing strategy for most of the
companies but they are doing it for the welfare of society and also helping people by doing
different corporate social activities. So, CSR makes our society economically strong as well
as it is the best way to define a brand value. . The main objective of this report was to
understand and find out the corporate social responsibilities of Grameenphone limited in the
telecommunication business in Bangladesh. This report broadens our understanding in CSR.
Through this task we have gained real life experience on Principle of management. In doing
this report, we faced some difficulties like secrecy of information, prior experience etc.

07.Recommendation
After completion of our term paper on Grameenphone, we have learnt that the company is a
matured one in the telecommunication industry and it has done a lot of CSR activities in the

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past years. Although Grameenphone needs to be more careful with their CSR activities
wheather they are contributing to the society or just enlarging their brand name. Therefore,
Grameenphone limited can thrive towards their assigned goal in the telecommunication
business in Bangladesh. Mentioned above Corporate Social Responsibilities done by
Grameenphone are convincing enough to understand a matter that CSR should exist and it
will exist in the future corporate arena.


08.References
1. Annual Report Grameen phone 2009
2. Annual Report Grameen Phone 2010
3. Annual report Grameen Phone 2011
4. Harvard Business Journals